{"id":104039,"date":"2023-08-24T12:52:22","date_gmt":"2023-08-24T04:52:22","guid":{"rendered":"https:\/\/www.growthhk.cn\/quan\/104039.html"},"modified":"2023-08-24T12:56:57","modified_gmt":"2023-08-24T04:56:57","slug":"%e5%bf%ab%e6%89%8b%e8%bd%ac%e5%8a%a8%e7%9b%88%e5%88%a9%e9%a3%9e%e8%bd%ae","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/104039.html","title":{"rendered":"\u5feb\u624b\u8f6c\u52a8\u76c8\u5229\u98de\u8f6e"},"content":{"rendered":"<section data-role=\"outer\" data-mpa-powered-by=\"yiban.io\">\n<section>\n<section data-role=\"outer\">\n<section>\n<section>\n<section>\n<section class=\"\"><\/section>\n<\/section>\n<\/section>\n<section class=\"\">\n<section>\n<section>\n<section class=\"\">\n<section>\n<section>\n<section class=\"\"><strong>\u64b0\u6587<\/strong>&nbsp;| \u5434\u5148\u4e4b&nbsp;&nbsp;<\/section>\n<\/section>\n<section class=\"\">\n<p align=\"justify\"><strong>\u7f16\u8f91<\/strong>&nbsp;| \u738b&nbsp; 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align=\"justify\">\u201c\u589e\u957f\u201d\u548c\u201c\u63d0\u6548\u201d\u6210\u4e3a\u7535\u5546\u7ecf\u8425\u5173\u952e\u8bcd\uff0c\u4e3a\u4e86\u5c06\u201c\u5168\u5e97ROI\u201d\u7684\u7ecf\u8425\u7406\u5ff5\u843d\u5730\uff0c\u5feb\u624b\u8425\u9500\u670d\u52a1\u5e73\u53f0\u78c1\u529b\u5f15\u64ce\u4e0a\u7ebf\u4e86\u201c\u5168\u7ad9\u63a8\u5e7f\u201d\u529f\u80fd\u3002\u5168\u7ad9\u63a8\u5e7f\u4ee5\u76f4\u64ad\u95f4\/\u5546\u54c1\u5728\u5feb\u624b\u5168\u7ad9\u6d41\u91cf\u7684\u6295\u4ea7\u6bd4\u4e3a\u4f18\u5316\u76ee\u6807\uff0c\u5e2e\u52a9\u5546\u5bb6\u8fdb\u884c\u5168\u7ad9\u4f18\u8d28\u6d41\u91cf\u63a2\u7d22\uff0c\u5e26\u52a8\u76f4\u64ad\u95f4\/\u5546\u54c1\u6210\u4ea4\u989d\u7684\u63d0\u5347\uff0c\u4ece\u800c\u6ee1\u8db3\u5546\u5bb6\u66f4\u6df1\u5c42\u6b21\u7684\u7ecf\u8425\u8bc9\u6c42\u3002<\/p>\n<p align=\"justify\">\u66f4\u901a\u4fd7\u7684\u7406\u89e3\u4fbf\u662f\uff0c\u5546\u5bb6\u544a\u8bc9\u201c\u5168\u7ad9\u63a8\u5e7f\u201d\u4f60\u9884\u671f\u76f4\u64ad\u95f4\/\u5546\u54c1\u7684\u6295\u4ea7\u6bd4\uff0c\u201c\u5168\u7ad9\u63a8\u5e7f\u201d\u4f1a\u5e2e\u52a9\u4f60\u5728\u5168\u7ad9\u4f18\u8d28\u6d41\u91cf\u4e2d\u8fdb\u884c\u6295\u653e\u548c\u63a2\u7d22\uff0c\u5e76\u9884\u671f\u4ea4\u4ed8\u8be5\u76ee\u6807\u6570\u503c\u3002<\/p>\n<p align=\"justify\">\u7535\u5546\u7ecf\u8425\u4e2d\uff0c\u5546\u5bb6\u7ebf\u4e0a\u8425\u9500\u5f80\u5f80\u4f1a\u9762\u4e34\u5e7f\u544a\u9884\u7b97\u6709\u9650\u3001\u6d41\u91cf\u4e0d\u591f\u7cbe\u51c6\uff0c\u4ee5\u53ca\u65b0\u5546\u5bb6\u542f\u52a8\u96be\u7b49\u4e00\u7cfb\u5217\u95ee\u9898\u3002\u201c\u5168\u7ad9\u63a8\u5e7f\u201d\u5c06\u590d\u6742\u7684\u8425\u9500\u95ee\u9898\u7b80\u5355\u5316\u3001\u5c06\u96be\u4ee5\u4f30\u6d4b\u7684\u6295\u653e\u8f6c\u5316\u8fdb\u884c\u91cf\u5316\uff0c\u8fd9\u4e0d\u4ec5\u63d0\u5347\u4e86\u8425\u9500\u7684\u786e\u5b9a\u6027\uff0c\u540c\u65f6\u4e3a\u5546\u5bb6\u65e5\u5e38\u7ecf\u8425\u51cf\u8d1f\u3002<\/p>\n<p align=\"justify\">\u8001\u724c\u7f8e\u5986\u62a4\u80a4\u8001\u56fd\u8d27\u54c1\u724c\u96ea\u73b2\u5983\uff0c\u901a\u8fc7\u6d17\u6d74\u7528\u54c1\u5207\u5165\u5feb\u624b\u540e\uff0c\u4fbf\u9010\u6b65\u6269\u5927\u76f4\u64ad\u95f4\u7684\u8d27\u54c1\u54c1\u7c7b\uff0c\u63d0\u5347\u5ba2\u5355\u4ef7\u3002\u968f\u7740\u8d27\u76d8\u4e30\u5bcc\uff0c\u53c8\u52a0\u4e4b\u96ea\u73b2\u5983\u56e2\u961f\u7f3a\u4e4f\u6295\u6d41\u7ecf\u9a8c\uff0c\u5176\u76f4\u64ad\u95f4\u7684\u8f6c\u5316\u5e76\u4e0d\u7406\u60f3\u3002<\/p>\n<p align=\"justify\">\u4e3a\u91ca\u653e\u4eba\u529b\uff0c\u63d0\u5347\u6548\u7387\uff0c\u96ea\u73b2\u5983\u5728\u4eca\u5e744\u6708\u4f7f\u7528\u201c\u5168\u7ad9\u63a8\u5e7f\u201d\u8fdb\u884c\u6d4b\u8bd5\uff0c\u6700\u7ec8\u5b9e\u73b0\u4e86\u5168\u5e97ROI\u8fbe\u6210\u7387103%\uff0c\u5168\u5e97GMV\u5bf9\u6bd4\u57fa\u671f\u63d0\u534715%\u3002<\/p>\n<p align=\"justify\">\u5176\u4ed6\u54c1\u724c\u65b9\u9762\uff0c\u8001\u724c\u56fd\u6f6e\u56de\u529b\u4f7f\u7528\u5168\u7ad9\u63a8\u5e7f\u540e\uff0c\u5168\u5e97ROI\u5cf0\u503c\u8fbe\u52306.9\uff0cGMV\u73af\u6bd4\u6295\u524d\u589e\u957f30%\uff0c\u7a81\u7834\u5e97\u94faGMV\u589e\u957f\u74f6\u9888\uff1b\u77e5\u540d\u9f99\u5934\u98df\u54c1\u4f01\u4e1a\u91d1\u9523\u5728ROI\u4e0d\u53d8\u7684\u60c5\u51b5\u4e0b\u6d88\u8017\u63d0\u5347300%\uff0cGMV\u540c\u6bd4\u63d0\u5347\u8fd13\u500d\uff1b\u65b0\u9510\u6bcd\u5a74\u4e2a\u62a4\u54c1\u724c\u6d77\u9f9f\u7238\u7238\u5728\u8fde\u7eed25\u5929\u7684\u65e5\u64ad\u4e2d\u6d4b\u8bd5\u6295\u653e\uff0c\u4e0d\u4ec5\u5168\u5e97ROI\u987a\u5229\u8fbe\u6210\uff0c\u5168\u5e97GMV\u4e5f\u73af\u6bd4\u63d0\u534750%\uff0c\u6295\u653e\u6548\u679c\u8d85\u51fa\u9884\u671f\u3002<\/p>\n<p align=\"justify\">\u53ef\u4ee5\u770b\u51fa\uff0c\u5bf9\u4e8e\u4e0a\u8ff0\u50cf\u96ea\u73b2\u5983\u8fd9\u7c7b\u7f3a\u4e4f\u4e13\u4e1a\u6295\u6d41\u56e2\u961f\u7684\u5546\u5bb6\uff0c\u5168\u7ad9\u63a8\u5e7f\u5219\u4e3a\u5176\u63d0\u4f9b\u4e86\u66f4\u4e3a\u7b80\u5355\u3001\u76f4\u63a5\u7684\u7ecf\u8425\u6295\u653e\u94fe\u8def\uff1b\u50cf\u56de\u529b\u8fd9\u7c7b\u8bd5\u56fe\u6253\u7834\u7ecf\u8425\u74f6\u9888\uff0c\u4ee5\u6c42\u901a\u8fc7\u5e7f\u544a\u64ac\u52a8\u66f4\u591a\u751f\u610f\u589e\u957f\u7684\u5546\u5bb6\uff0c\u5168\u7ad9\u63a8\u5e7f\u5219\u53ef\u4ee5\u534f\u540c\u5e73\u53f0\u5e7f\u544a\u6d41\u91cf\u548c\u81ea\u7136\u6d41\u91cf\uff0c\u653e\u5927\u751f\u610f\u3002<\/p>\n<p align=\"justify\">\u5feb\u624b\u7684\u5546\u4e1a\u751f\u6001\u65e5\u53d1\u4e30\u76c8\uff0c\u5168\u7ad9\u63a8\u5e7f\u5728\u4e3a\u5546\u5bb6\u89e3\u51b3\u6295\u653e\u96be\u9898\uff0c\u5e26\u6765\u9500\u552e\u589e\u957f\u8fc7\u7a0b\u4e2d\uff0c\u5feb\u624b\u6b63\u5728\u6210\u4e3a\u4e00\u4e2a\u957f\u6548\u7ecf\u8425\u7684\u9635\u5730\uff0c\u4ece\u800c\u589e\u52a0\u5e73\u53f0\u5185\u5faa\u73af\u5e7f\u544a\u6536\u5165\u3002<\/p>\n<p align=\"justify\">\u8fd9\u5728\u8d22\u62a5\u4e2d\u540c\u6837\u6709\u4f53\u73b0\u3002\u8d22\u62a5\u663e\u793a\uff0c2023\u5e74\u7b2c\u4e8c\u5b63\u5ea6\uff0c\u5185\u5faa\u73af\u5e7f\u544a\u53d7\u7535\u5546\u5927\u4fc3\u62c9\u52a8\uff0c\u53e0\u52a0\u4ea7\u54c1\u80fd\u529b\u5efa\u8bbe\u5e26\u6765\u7684\u5546\u5bb6ROI \u63d0\u5347\u548c\u6295\u653e\u610f\u613f\u5ea6\u589e\u52a0\uff0c\u4f7f\u5185\u5faa\u73af\u5e7f\u544a\u6536\u5165\u4f9d\u7136\u4fdd\u6301\u4f18\u4e8e\u5546\u54c1\u4ea4\u6613\u603b\u989d\u589e\u957f\u7684\u5f3a\u52b2\u52bf\u5934\u3002<\/p>\n<p align=\"justify\">\u4e3a\u5efa\u8bbe\u5185\u5faa\u73af\u751f\u6001\u7cfb\u7edf\uff0c\u5feb\u624b\u9488\u5bf9\u4e0d\u540c\u7ecf\u8425\u9636\u6bb5\u548c\u751f\u610f\u8bc9\u6c42\u7684\u5ba2\u6237\uff0c\u5728\u6d41\u91cf\u6295\u653e\u673a\u5236\u548c\u653f\u7b56\u652f\u6301\u3001\u4ea7\u54c1\u80fd\u529b\u548c\u6570\u636e\u57fa\u5efa\u529f\u80fd\u4f18\u5316\u7b49\u65b9\u9762\u63d0\u51fa\u5206\u5c42\u7ecf\u8425\u65b9\u6848\uff0c\u5728\u63d0\u5347\u5546\u4e1a\u5316\u548c\u7535\u5546\u540c\u5411\u53d1\u5c55\u7684\u540c\u65f6\uff0c\u4fc3\u8fdb\u5185\u5faa\u73af\u5546\u4e1a\u5316\u751f\u6001\u7684\u5065\u5eb7\u5ea6\u548c\u7e41\u8363\u5ea6\u3002<\/p>\n<p align=\"justify\">\u5728\u4f20\u7edf\u4e92\u8054\u7f51\u5e7f\u544a\u4e0b\u884c\u7684\u5927\u73af\u5883\u4e0b\uff0c\u5feb\u624b\u5e7f\u544a\u9006\u52bf\u589e\u957f\uff0c\u79bb\u4e0d\u5f00\u5e73\u53f0\u5546\u4e1a\u5316\u7684\u5185\u751f\u52a8\u529b\u3002<\/p>\n<section data-mpa-template=\"t\">\n<section class=\"\" data-mpa-template=\"t\">\n<h2><strong>\u54c1\u724c\u8425\u9500\u4ef7\u503c\u6301\u7eed\u653e\u5927<\/strong><\/h2>\n<\/section>\n<\/section>\n<p align=\"justify\">\u77ed\u89c6\u9891\u65f6\u4ee3\uff0c\u4e92\u8054\u7f51\u5e7f\u544a\u6295\u653e\u6b63\u5728\u52a0\u901f\u5411\u77ed\u89c6\u9891\u5e73\u53f0\u503e\u659c\uff0c\u6210\u4e3a\u54c1\u724c\u8425\u9500\u7684\u4e3b\u6218\u573a\u3002<\/p>\n<p align=\"justify\">\u5feb\u624b\u4e3a\u5e73\u53f0\u5185\u5546\u5bb6\u3001\u4e3b\u64ad\u8fbe\u4eba\u8425\u9020\u66f4\u5177\u786e\u5b9a\u6027\u7684\u7ecf\u8425\u73af\u5883\u65f6\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u5916\u90e8\u54c1\u724c\u4e5f\u6b63\u5728\u5c06\u76ee\u5149\u805a\u7126\u5230\u5feb\u624b\u3002<\/p>\n<p align=\"justify\">\u8d22\u62a5\u663e\u793a\uff0c2023\u5e74\u4e8c\u5b63\u5ea6\uff0c\u5feb\u624b\u7684\u5916\u5faa\u73af\u5e7f\u544a\u4e5f\u5b9e\u73b0\u540c\u6bd4\u6b63\u589e\u957f\uff0c\u5305\u62ec\u5e73\u53f0\u7535\u5546\u3001\u4f20\u5a92\u8d44\u8baf\u3001\u533b\u7597\u3001\u6559\u80b2\u57f9\u8bad\u5728\u5185\u7684\u591a\u4e2a\u884c\u4e1a\u6062\u590d\u8d8b\u52bf\u660e\u663e\uff0c\u54c1\u724c\u5e7f\u544a\u6536\u5165\u4e5f\u5b9e\u73b0\u4e86\u540c\u6bd430%\u4ee5\u4e0a\u7684\u589e\u957f\u3002<\/p>\n<p align=\"justify\">\u4eca\u5e74\u4ee5\u6765\uff0c\u5feb\u624b\u4e0d\u65ad\u63d0\u5347\u6570\u636e\u80fd\u529b\u5efa\u8bbe\uff0c\u7acb\u8db3\u4e8e\u5e73\u53f0\u5546\u4e1a\u5316\uff0c\u4e3a\u54c1\u724c\u5ba2\u6237\u8425\u9020\u66f4\u5177\u6295\u653e\u4ef7\u503c\u7684\u8425\u9500\u73af\u5883\u3002<\/p>\n<p align=\"justify\">\u672c\u5b63\u5ea6\u8d22\u62a5\u62ab\u9732\uff0c\u5feb\u624b\u6301\u7eed\u592f\u5b9e\u5916\u5faa\u73af\u5e7f\u544a\u7684\u4ea7\u54c1\u80fd\u529b\uff0c\u81f4\u529b\u4e8e\u63d0\u5347\u5e7f\u544a\u4e3b\u7684\u6295\u653e\u6548\u679c\u3002\u5feb\u624b\u6301\u7eed\u52a0\u5f3a\u54c1\u724c\u5e7f\u544a\u76f8\u5173\u7684\u57fa\u7840\u8bbe\u65bd\u5efa\u8bbe\uff0c\u5305\u62ec\u7cbe\u51c6\u54c1\u724c\u4eba\u7fa4\u8d44\u4ea7\u6c89\u6dc0\u548c\u5168\u9762\u54c1\u724c\u8425\u9500\u77e9\u9635\u5efa\u8bbe\uff0c\u56f4\u7ed5\u5177\u4f53\u573a\u666f\u63d0\u4f9b\u884c\u4e1a\u89e3\u51b3\u65b9\u6848\uff0c\u52a9\u529b\u54c1\u724c\u5e7f\u544a\u4e3b\u5728\u5feb\u624b\u5e73\u53f0\u63d0\u6548\u5e76\u505a\u597d\u957f\u671f\u7ecf\u8425\u3002<\/p>\n<p 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