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data-track=\"17\">\u767b\u4e0a\u6625\u665a\u7684\u540c\u5e745\u6708\uff0c\u5fae\u4fe1\u96f6\u94b1\u7528\u6237\u8fbe\u5230\u4e863\u4ebf\uff0c\u4f46\u5fae\u4fe1\u4e4b\u540e\uff0c\u518d\u65e0\u4e92\u8054\u7f51\u5927\u5382\u80fd\u201c\u9020\u5c31\u589e\u957f\u795e\u8bdd\u201d\u3002<\/p>\n<p>2016\u5e74\u5f00\u59cb\uff0c\u63a5\u4e0b\u6765\u7684\u4e09\u5e74\uff0c\u652f\u4ed8\u5b9d\u5f00\u59cb\u53d1\u529b\uff0c\u8fde\u7eed\u62ff\u4e0b\u4e86\u4e09\u5c4a\u6625\u665a\u201c\u72ec\u5bb6\u4e92\u52a8\u5408\u4f5c\u4f19\u4f34\u201d\uff0c\u57282016\u5e74\uff0c\u652f\u4ed8\u5b9d\u4ee52.69\u4ebf\u5143\u7684\u9ad8\u4ef7\u62a2\u5f97\u6625\u665a\u7684\u72ec\u5bb6\u4e92\u52a8\u5408\u4f5c\uff0c\u5e76\u62ff\u51fa8\u4ebf\u5143\u7684\u771f\u91d1\u767d\u94f6\u53d1\u653e\u7ea2\u5305\uff1b2017\u5e74\u30012018\u5e74\uff0c\u652f\u4ed8\u5b9d\u7ee7\u7eed\u4ee5\u201c\u96c6\u4e94\u798f\u201d\u7684\u73a9\u6cd5\uff0c\u5206\u522b\u72c2\u649210\u4ebf\u30016\u4ebf\u5143\u7ea2\u5305\uff0c\u5927\u5927\u63d0\u5347\u4e86\u652f\u4ed8\u5b9d\u7684\u4f7f\u7528\u666e\u53ca\u7387\u3002<\/p>\n<p>\u4e0d\u8fc7\u5fae\u4fe1\u652f\u4ed8\u795e\u8bdd\u518d\u96be\u521b\u9020\uff0c2016\u5e74\u6625\u665a\uff0c\u652f\u4ed8\u5b9dDAU\u8fbe\u52302.7\u4ebf\uff0c\u4e4b\u540e\u8fc5\u901f\u56de\u843d\u3002\u636e\u4eba\u4eba\u90fd\u662f\u4ea7\u54c1\u7ecf\u7406\u6570\u636e\u7edf\u8ba1\uff0c\u540c\u5e74618\uff0c\u652f\u4ed8\u5b9d\u7684\u65e5\u6d3b\u56de\u843d\u81f31.1\u4ebf\u3002\u7c7b\u4f3c\u7684\u5267\u60c5\uff0c\u57282017\u5e74\u518d\u6b21\u4e0a\u6f14\u3002\u5f53\u5e74\u6625\u665a\uff0c\u652f\u4ed8\u5b9dDAU\u8fbe\u5230\u4e863.78\u4ebf\uff0c\u4f46\u7b49\u5230\u540c\u5e74618\u8fd9\u4e00\u6570\u636e\u518d\u6b21\u56de\u843d\u81f31.49\u4ebf\u3002<\/p>\n<p>\u6b64\u540e\uff0c\u767e\u5ea6\u3001\u6dd8\u5b9d\u3001\u4eac\u4e1c\u3001\u6296\u97f3\u3001\u5feb\u624b\u7b49\u8f6e\u756a\u4e0a\u573a\uff0c\u4fd8\u83b7\u4e86\u5927\u91cf\u5728\u7ebf\u4e0a\u6e20\u9053\u96be\u4ee5\u83b7\u53d6\u7684\u4e0b\u6c89\u7528\u6237\uff0c\u4f46\u201c\u589e\u91cf\u201d\u96be\u53d8\u201c\u5b58\u91cf\u201d\u4e5f\u6210\u4e3a\u4e86\u65b0\u7684\u96be\u9898\u3002<\/p>\n<p>\u5e02\u573a\u8c03\u7814\u516c\u53f8QuestMobile\u6570\u636e\u663e\u793a\uff1a\u201c2019\u5e74\u9664\u5915\u5f53\u665a\uff0c\u767e\u5ea6APP\u7684\u65e5\u6d3b\u9ad8\u8fbe\u52302.4\u4ebf\uff0c\u540c\u6bd4\u589e\u957f67.3%\uff1b\u4f46\u6839\u636e\u56fd\u91d1\u8bc1\u5238\u7edf\u8ba1\uff0c\u9664\u5915\u4e4b\u540e\uff0c\u767e\u5ea6APP\u76847\u65e5\u5185\u65b0\u7528\u6237\u7559\u5b58\u6bd4\u4f8b\u53ea\u67092%\u3002\u201d<\/p>\n<p>2020\u5e74\uff0c\u5feb\u624b\u51fb\u8d25\u4e86\u963f\u91cc\u3001\u817e\u8baf\u3001\u5b57\u8282\u7b49\u7684\u5927\u5382\uff0c\u6012\u783810\u4ebf\u5143\u7ea2\u5305\u4e0e\u592e\u89c6\u6625\u665a\u7684\u5408\u4f5c\u5237\u65b0\u4e86\u65b0\u7eaa\u5f55\uff0c\u4e5f\u6210\u4e3a\u4e86\u7b2c\u4e00\u4e2a\u201c\u6625\u665a\u72ec\u5bb6\u4e92\u52a8\u5408\u4f5c\u4f19\u4f34\u201d\u7684\u4e92\u8054\u7f51\u516c\u53f8\u3002\u636e\u300a\u8d22\u65b0\u5468\u520a\u300b\u62a5\u9053\uff0c\u5feb\u624b\u7ed9\u51fa\u4e86\u5168\u7f51\u6700\u9ad8\u4ef7\uff1a\u201c\u72ec\u5bb6\u5408\u4f5c\u4ef7\u683c\u662f13\u4ebf\u81f314\u4ebf\u5143\uff0c\u6574\u4f53\u8425\u9500\u914d\u5957\u4e3a20\u4ebf\u5143\uff0c\u518d\u52a0\u4e0a\u300a\u65b0\u95fb\u8054\u64ad\u300b\u8d34\u7247\u5e7f\u544a\u3001\u72ec\u5bb6\u51a0\u540d\u592e\u89c6\u300a\u6211\u8981\u4e0a\u6625\u665a\u300b\u7b49\u5176\u4ed6\u5408\u4f5c\uff0c\u5feb\u624b\u548c\u592e\u89c6\u5408\u4f5c\u7684\u6574\u4f53\u652f\u51fa\u53ef\u80fd\u9ad8\u8fbe40\u4ebf\u5143\u3002\u201d\u800c\u8fd9\u573a\u5408\u4f5c\u5e76\u672a\u7ed9\u5feb\u624b\u5e26\u6765\u7684\u6536\u76ca\u5e76\u4e0d\u5927\u30022020\u5e74\u81f32023\u5e74\uff0c\u6625\u665a\u6536\u89c6\u7387\u90fd\u8f83\u4e3a\u4f4e\u8ff7\uff0c\u7ef4\u6301\u572820%\u5de6\u53f3\u3002\u57282020\u5e74\u6625\u665a\u671f\u95f4\uff0c\u5feb\u624b\u5f53\u65e5\u7684\u6d3b\u8dc3\u7528\u6237\u51b2\u9ad8\u81f32.82\u4ebf\uff0c\u4f46\u968f\u7740\u65f6\u95f4\u63a8\u79fb\uff0c\u4e0b\u6ed1\u4e5f\u975e\u5e38\u660e\u663e\uff0c\u8dcc\u56de2.5\u4ebf\uff0c\u4e0e\u6625\u665a\u4e4b\u524d\u76f8\u5dee\u65e0\u51e0\u3002<\/p>\n<p class=\"pgc-p\" data-track=\"5\">2021\u5e74\uff0c\u6296\u97f3\u63a5\u529b\u5feb\u624b\u6210\u4e3a\u6625\u665a\u72ec\u5bb6\u7ea2\u5305\u4e92\u52a8\u5408\u4f5c\u4f19\u4f34\uff0c\u65e5\u6d3b\u5728\u9664\u5915\u5f53\u665a\u8fbe\u52305.8\u4ebf\u3002\u5230\u4e862021\u5e749\u6708\uff0c\u6296\u97f3\u4e3b\u7ad9\u7684DAU\u5df2\u7ecf\u56de\u843d\u52305\u4ebf\u5de6\u53f3\u3002<\/p>\n<p class=\"pgc-p\" data-track=\"6\">2022\u5e74\uff0c\u4eac\u4e1c\u62ff\u51fa\u4ef7\u503c15\u4ebf\u5143\u7ea2\u5305\u548c\u5546\u54c1\uff0c\u8fd9\u4e2a\u91d1\u989d\u8fbe\u5230\u5386\u53f2\u65b0\u9ad8\uff0c\u7136\u800c\u4e5f\u5e76\u6ca1\u6709\u7f13\u89e3\u7559\u5b58\u4e0d\u9ad8\u7684\u95ee\u9898\u3002<\/p>\n<p>\u968f\u7740\u6625\u665a\u8d5e\u52a9\u8d39\u7684\u6c34\u6da8\u8239\u9ad8\uff0c\u4ee5\u53ca\u7559\u5b58\u7387\u7684\u4f4e\u8ff7\uff0c\u5728\u4e92\u8054\u7f51\u516c\u53f8\u666e\u904d\u589e\u6548\u964d\u672c\u76842023\u5e74\uff0c\u5927\u5382\u4eec\u5f00\u59cb\u201c\u7cbe\u51c6\u201d\u6295\u653e\u3002<\/p>\n<p>2023\u5e74\u5f00\u59cb\u592e\u89c6\u6625\u665a\u544a\u522b\u4e86\u201c\u72ec\u5bb6\u201d\u8d5e\u52a9\u7684\u6a21\u5f0f\uff0c\u4e92\u8054\u7f51\u5927\u5382\u627f\u5305\u7684\u201c\u7ea2\u5305\u96e8\u201d\u544a\u4e00\u6bb5\u843d\u3002\u53d6\u800c\u4ee3\u4e4b\u7684\u662f\u6d0b\u6cb3\u80a1\u4efd\u3001\u4e94\u7cae\u6db2\u3001\u820d\u5f97\u3001\u53e4\u4e95\u8d21\u9152\u7b49\u9152\u4f01\u7684\u5d2d\u9732\u5934\u89d2\uff0c\u4ee5\u8f6f\u690d\u5165\u7684\u5f62\u5f0f\u51fa\u73b0\u5728\u5c0f\u54c1\u573a\u666f\u3001\u6f14\u5458\u53f0\u8bcd\u548c\u62a5\u65f6\u5e7f\u544a\u4e2d\uff0c\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u7ea2\u65d7\u65b0\u80fd\u6e90\u6c7d\u8f66\u51fa\u73b0\u5728\u4e86\u957f\u6625\u5206\u4f1a\u573a\u4e0a\uff0c\u9887\u4e3a\u62a2\u620f\u3002<\/p>\n<p>2024\u5e74\u6625\u665a\u5ef6\u7eed\u4e86\u53bb\u5e74\u7684\u98ce\u683c\uff0c\u5728<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u3001\u4eac\u4e1c\u7b49\u4e92\u8054\u7f51\u5927\u5382\u8d5e\u52a9\u5916\uff0c\u8fd8\u51fa\u73b0\u4e86\u3001\u7ea2\u82b1\u90ce\u3001\u4e94\u7cae\u6db2\u3001\u53e4\u4e95\u8d21\u9152\u3001\u68a6\u4e4b\u84dd\u7b49\u9152\u4f01\uff0c\u7279\u4f26\u82cf\u3001\u5a03\u54c8\u54c8\u7b49\u6d88\u8d39\u54c1\uff0c\u4ee5\u53ca\u9e3f\u8499\u667a\u884c\u95ee\u754c M9\u5c0f\u7c73\u6c7d\u8f66 SU7\u548c\u5e7f\u6c7d\u4f20\u797a\u4e09\u5bb6\u8f66\u4f01\uff0c\u4e2d\u56fd\u79fb\u52a8\u7b49\u5171\u8ba1\u5341\u4f59\u4e2a\u54c1\u724c\u58f0\u5f71\uff0c\u5f62\u5f0f\u5305\u62ec\u53e3\u64ad\u5e7f\u544a\u3001\u89c2\u4f17\u5e2d\u9732\u51fa\u3001\u5185\u5bb9\u690d\u5165\u7b49\u3002<\/p>\n<p data-track=\"12\"><strong>2\u3001\u9996\u767b\u6625\u665a\uff0c\u5c0f\u7ea2\u4e66\u5bfb\u6c42\u201c\u7528\u6237\u7834\u5708\u201d<\/strong><\/p>\n<p data-track=\"18\">\u6bd4\u8d77\u65e9\u5e74\u4e92\u8054\u7f51\u5927\u5382\u7684\u201c\u62c9\u65b0\u4fc3\u6d3b\u201dKPI\uff0c\u73b0\u5728\u7684\u5927\u5382\u7684\u65b0KPI\u662f\u201c\u4e0b\u6c89\u3001\u5e26\u8d27\u201d\u3002<\/p>\n<p>2024\u5e74\u6625\u665a\u662f\u5c0f\u7ea2\u4e66\u7684\u6625\u665a\u9996\u79c0\u3002\u8fc7\u53bb\uff0c\u65b0\u6d6a\u5fae\u535a\u4e00\u76f4\u662f\u6625\u665a\u7684\u793e\u4ea4\u4e92\u52a8\u5e73\u53f0\uff0c2022\u5e74\uff0c\u6625\u665a\u5f20\u5c0f\u6590\u84dd\u7eff\u8272\u5927\u8863\u66fe\u7ea2\u6781\u4e00\u65f6\uff0c\u540c\u6b3e\u5927\u8863\u5728\u5f53\u665a\u552e\u7f44\u4e00\u7a7a\u3002\u76f8\u5173\u8bdd\u9898#\u5f20\u5c0f\u6590\u5927\u8863#\u5728\u5fae\u535a\u4e0a\u67093.2\u4ebf\u9605\u8bfb\u91cf\uff0c\u540c\u6b3e\u552e\u7f44\u7684\u8bdd\u9898\u66f4\u662f\u62ff\u4e0b\u70ed\u641c\u7b2c\u4e00\uff0c\u9605\u8bfb\u91cf\u9ad8\u8fbe5\u4ebf\u3002<\/p>\n<p 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