{"id":14477,"date":"2018-09-23T10:49:48","date_gmt":"2018-09-23T02:49:48","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=14477"},"modified":"2018-09-23T10:49:48","modified_gmt":"2018-09-23T02:49:48","slug":"%e6%b5%81%e9%87%8f%e4%b8%8e%e7%94%a8%e6%88%b7-%e5%9c%a8-%e5%a2%9e%e9%95%bf%e5%92%8c%e8%bf%90%e8%90%a5-%e6%a8%a1%e5%9e%8b%e7%9a%84%e5%8c%ba%e5%88%ab","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/14477.html","title":{"rendered":"\u6d41\u91cf\u4e0e\u7528\u6237 \u5728 \u589e\u957f\u548c\u8fd0\u8425 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\uff0c\u5219\u8fd8\u9700\u8981\u6392\u9664\u6389\u4e00\u4e9b\u975e\u6b63\u5e38\u7528\u6237\uff0c\u6bd4\u5982\u5185\u90e8\u8bbf\u95ee\u4eba\u5458\u3002<\/p>\n<p>\u629b\u5f00\u90a3\u4e9b\u5e72\u6270\u56e0\u7d20\uff0c\u6d41\u91cf\u7684\u80cc\u540e\u5fc5\u6709\u7528\u6237\uff0c \u7528\u6237\u7684\u5230\u8bbf\u5fc5\u6709\u6d41\u91cf\u3002\u6d41\u91cf\u4e0e\u7528\u6237\u5b9e\u5219\u6ca1\u6709\u672c\u8d28\u533a\u522b\u3002\u4e3a\u4e86\u66f4\u5f62\u8c61\u5730\u7406\u89e3\uff0c\u4e0d\u59a8\u60f3\u4e00\u4e0b\u6211\u4eec\u4e00\u822c\u662f\u600e\u4e48\u8868\u8fbe\u7ebf\u4e0b\u7684\u6d41\u91cf\u2014\u2014\u4eba\u6d41\/\u4eba\u6d41\u91cf\u3002<\/p>\n<p>\u6211\u8fd9\u91cc\u5bf9\u8fd9\u4e24\u4e2a\u300c\u601d\u7ef4\u300d\u5728\u6d41\u91cf\/\u7528\u6237\u7684<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e6%a8%a1%e5%9e%8b\" title=\"\u589e\u957f\u6a21\u578b\" target=\"_blank\">\u589e\u957f\u6a21\u578b<\/a><\/span>\u548c\u6d41\u91cf\/\u7528\u6237\u7684\u8f6c\u5316\u6a21\u578b\u4e0a\u505a\u4e9b\u68b3\u7406\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>[title]\u589e\u957f\u6a21\u578b\u7684\u533a\u522b[\/title]<\/p>\n<p>&nbsp;<\/p>\n<p>\u6d41\u91cf\u7684\u589e\u957f\u6a21\u578b\u662f\u6d41\u91cf\u83b7\u53d6+\u84c4\u6c34\u6c60\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14478\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6d41\u91cf\u7684\u589e\u957f\u6a21\u578b.png\" alt=\"\" width=\"443\" height=\"394\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u7528\u6237\u7684\u589e\u957f\u6a21\u578b\u662f\u7528\u6237\u83b7\u53d6+\u84c4\u6c34\u6c60\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14479\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u7528\u6237\u7684\u589e\u957f\u6a21\u578b.png\" alt=\"\" width=\"433\" height=\"403\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u6d41\u91cf\u662f\u600e\u6837\u83b7\u53d6\u7684\u3002<\/strong><\/p>\n<p><strong>\u6e20\u9053\u3002<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14480\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6e20\u9053.png\" alt=\"\" width=\"405\" height=\"295\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u7528\u6237\u662f\u600e\u6837\u83b7\u53d6\u7684\u3002<\/strong><\/p>\n<p><strong>\u6e20\u9053+\u8001\u7528\u6237\u5e26\u65b0\u7528\u6237\u3002<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14481\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6e20\u9053\u8001\u7528\u6237\u5e26\u65b0\u7528\u6237.png\" alt=\"\" width=\"508\" height=\"309\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u6b63\u5f0f\u7531\u4e8e\u6709\u8001\u7528\u6237\u5e26\u65b0\u7528\u6237\u7684\u5b58\u5728\uff0c\u8fd9\u6837\u6574\u4e2a\u589e\u957f\u6709\u4e86\u66f4\u52a0\u4e30\u5bcc\u751f\u52a8\u7684\u60f3\u8c61\u3002<\/p>\n<p>\u6d41\u91cf\u4e0e\u6d41\u91cf\u4e4b\u95f4\u662f\u6ca1\u6709\u5173\u7cfb\u7684\u3002\u505a\u6d41\u91cf\u5c5e\u6027\u7ec6\u5206\u5f80\u5f80\u662f\u57fa\u4e8e\u6765\u6e90\u6e20\u9053\u3001\u53d7\u8bbf\u5185\u5bb9\u3001\u8bbf\u95ee\u8bbe\u5907\u3001\u8bbf\u5ba2\u533a\u57df\u3001\u65b0\u8001\u8bbf\u5ba2\u7b49\u3002\u6ce8\u610f\uff0c\u8fd9\u91cc\u7684\u65b0\u8001\u8bbf\u5ba2\u4e4b\u95f4\u662f\u4e0d\u5b58\u5728\u5173\u8054\u7684\u3002<\/p>\n<p>\u800c\u7528\u6237\u7684\u589e\u957f\u6a21\u578b\u4e2d\u8001\u7528\u6237\u5e26\u52a8\u65b0\u7528\u6237\uff0c\u8fd9\u7ed9\u4e86\u975e\u5e38\u81f3\u5173\u91cd\u8981\u7684\u64cd\u4f5c\u7a7a\u95f4\u548c\u5f71\u54cd\u624b\u6bb5\u3002\u5927\u5bb6\u5e38\u8bf4\u7684\u88c2\u53d8\uff0c\u672c\u8d28\u5c31\u662f\u8001\u7528\u6237\u5e26\u52a8\u65b0\u7528\u6237\u7684\u589e\u957f\u3002\u7136\u800c\uff0c\u6d41\u91cf\u662f\u4e0d\u80fd\u88c2\u53d8\u7684\uff0c\u8fd9\u4e2a\u771f\u6ca1\u6709\u529e\u6cd5\u3002\u5f53\u7136\uff0c\u6211\u4eec\u53ef\u4ee5\u8bf4\uff0c\u5f53\u8001\u7528\u6237\u5e26\u6765\u65b0\u7528\u6237\u4e4b\u540e\uff0c\u4e2d\u95f4\u5fc5\u7136\u5f62\u6210\u6d41\u91cf\u7684\u4e0a\u6da8\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>[title]<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%bf%90%e8%90%a5%e6%a8%a1%e5%9e%8b\" title=\"\u8fd0\u8425\u6a21\u578b\" target=\"_blank\">\u8fd0\u8425\u6a21\u578b<\/a><\/span>\u7684\u533a\u522b[\/title]<\/p>\n<p>&nbsp;<\/p>\n<p>\u8fd0\u8425\u7684\u76ee\u7684\u662f\u63d0\u4ea4\u8d44\u6e90\u8f6c\u5316\u8f93\u51fa\u6548\u7387\u3002\u540c\u7406\uff0c\u6d41\u91cf\u8fd0\u8425\u662f\u63d0\u9ad8\u6d41\u91cf\u7684\u8f6c\u5316\u8f93\u51fa\u6548\u7387\uff0c\u7528\u6237\u8fd0\u8425\u662f\u63d0\u9ad8\u7528\u6237\u7684\u8f6c\u5316\u8f93\u51fa\u6548\u7387\u3002<\/p>\n<p>\u6d41\u91cf\u8fd0\u8425\u662f\u5178\u578b\u7684\u6f0f\u6597\u6a21\u578b\u3002\u5de5\u4f5c\u91cd\u5fc3\u662f\u63d0\u5347\u5404\u4e2a\u6f0f\u6597\u73af\u8282\u7684\u6bd4\u7387\u6216\u8005\u7edd\u5bf9\u503c\u3002\u6d41\u91cf\u6570\u636e\u57fa\u672c\u4e0a\u53ef\u4ee5\u505a\u5230\u7b49\u540c\u4e8e\u767e\u5206\u4e4b\u767e\u7684\u7edf\u8ba1\uff0c\u52a0\u4e0a\u6253\u901a\u4e1a\u52a1\u52a8\u4f5c\u6570\u636e\uff0c\u90a3\u4e48\u662f\u6bd4\u8f83\u5bb9\u6613\u627e\u5230\u589e\u957f\u70b9\u7684\uff08\u6ce8\u610f\uff1a\u627e\u5230\u589e\u957f\u70b9\u4e0d\u7b49\u540c\u4e8e\u627e\u5230\u589e\u957f\u52a8\u4f5c\uff09\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14482\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6f0f\u6597\u6a21\u578b-1.png\" alt=\"\" width=\"391\" height=\"383\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u6f0f\u6597\u6a21\u578b\u5b9e\u5219\u662f\u6240\u6709\u7684\u8f6c\u5316\u5fc5\u7ecf\u4e4b\u8def\u3002\u4f46\u7531\u4e8e\u6d41\u91cf\u7684\u8fd0\u8425\u5f80\u5f80\u5c40\u9650\u4e8e\u8be5\u6a21\u578b\uff0c\u4f1a\u5bfc\u81f4 10000 \u4e2a\u8bbf\u5ba2\uff0c\u6700\u7ec8\u53ea\u6709\u51e0\u4e2a\u6210\u4ea4\u7684\u5c40\u9762\u3002\u8fd9\u79cd\u6570\u636e\u7684\u91cf\u5dee\uff0c\u603b\u4f1a\u8ba9\u4eba\u8ba4\u4e3a\u6d41\u91cf\u7684\u7cbe\u51c6\u6027\u5b58\u5728\u95ee\u9898\u3002<\/p>\n<p>\u76f8\u5bf9\u6d41\u91cf\u8fd0\u8425\uff0c\u7528\u6237\u8fd0\u8425\u7684\u6a21\u578b\u5c31\u66f4\u52a0\u6210\u719f\u548c\u591a\u6837\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u91d1\u5b57\u5854\u6a21\u578b<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14483\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u91d1\u5b57\u5854\u6a21\u578b.png\" alt=\"\" width=\"380\" height=\"364\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u91d1\u5b57\u5854\u6a21\u578b\u5e94\u7528\u8303\u56f4\u975e\u5e38\u5e7f\uff0c\u672c\u8d28\u662f\u8981\u5c06\u7528\u6237\u505a\u5c42\u7ea7\u533a\u5206\u5904\u7406\u3002\u5f53\u7136\u5c42\u7ea7\u4e0d\u5b9c\u8fc7\u591a\uff0c\u4e0a\u56fe\u4e94\u5c42\u7b97\u662f\u6bd4\u8f83\u591a\u7684\u4e86\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>RFM \u6a21\u578b<\/strong><\/p>\n<p>RFM\u7684\u542b\u4e49\uff1a<\/p>\n<ul>\n<li>R\uff08Recency\uff09\uff1a\u5ba2\u6237\u6700\u8fd1\u4e00\u6b21\u4ea4\u6613\u65f6\u95f4\u7684\u95f4\u9694\u3002R\u503c\u8d8a\u5927\uff0c\u8868\u793a\u5ba2\u6237\u4ea4\u6613\u53d1\u751f\u7684\u65e5\u671f\u8d8a\u4e45\uff0c\u53cd\u4e4b\u5219\u8868\u793a\u5ba2\u6237\u4ea4\u6613\u53d1\u751f\u7684\u65e5\u671f\u8d8a\u8fd1\u3002<\/li>\n<li>F\uff08Frequency\uff09\uff1a\u5ba2\u6237\u5728\u6700\u8fd1\u4e00\u6bb5\u65f6\u95f4\u5185\u4ea4\u6613\u7684\u6b21\u6570\u3002F\u503c\u8d8a\u5927\uff0c\u8868\u793a\u5ba2\u6237\u4ea4\u6613\u8d8a\u9891\u7e41\uff0c\u53cd\u4e4b\u5219\u8868\u793a\u5ba2\u6237\u4ea4\u6613\u4e0d\u591f\u6d3b\u8dc3\u3002<\/li>\n<li>M\uff08Monetary\uff09\uff1a\u5ba2\u6237\u5728\u6700\u8fd1\u4e00\u6bb5\u65f6\u95f4\u5185\u4ea4\u6613\u7684\u91d1\u989d\u3002M\u503c\u8d8a\u5927\uff0c\u8868\u793a\u5ba2\u6237\u4ef7\u503c\u8d8a\u9ad8\uff0c\u53cd\u4e4b\u5219\u8868\u793a\u5ba2\u6237\u4ef7\u503c\u8d8a\u4f4e\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14484\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/RFM-\u6a21\u578b.png\" alt=\"\" width=\"510\" height=\"361\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u7528\u6237\u751f\u547d\u5468\u671f\u8fd0\u8425\u6a21\u578b<\/strong><\/p>\n<p>\u6240\u6709\u7684\u751f\u610f\u90fd\u4e0d\u80fd\u7ed5\u8fc7CAC(\u7528\u6237\u83b7\u53d6\u6210\u672c)\u3001LTV(\u7528\u6237\u7684\u7ec8\u8eab\u4ef7\u503c)\u3001PBP(\u56de\u6536\u671f)\u4e09\u4e2a\u8bcd\u3002\u5176\u4e2d LTV \u548c PBP \u8ddf\u7528\u6237\u751f\u547d\u5468\u671f\u76f8\u5173\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-14485\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u7528\u6237\u751f\u547d\u5468\u671f\u8fd0\u8425\u6a21\u578b-600x341.png\" alt=\"\" width=\"600\" height=\"341\" 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