{"id":18312,"date":"2019-03-03T21:52:10","date_gmt":"2019-03-03T13:52:10","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=18312"},"modified":"2019-03-03T21:52:12","modified_gmt":"2019-03-03T13:52:12","slug":"%e4%b8%80%e4%bb%bd%e5%ae%9e%e7%94%a8%e6%8c%87%e5%8d%97cmo%e8%af%a5%e5%a6%82%e4%bd%95%e9%80%89%e6%8b%a9%e6%9c%89%e6%95%88%e7%9a%84%e8%90%a5%e9%94%80%e6%8a%80%e6%9c%af","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/18312.html","title":{"rendered":"\u4e00\u4efd\u5b9e\u7528\u6307\u5357:CMO\u8be5\u5982\u4f55\u9009\u62e9\u6709\u6548\u7684\u8425\u9500\u6280\u672f"},"content":{"rendered":"\n<p>     <\/p>\n\n\n\n<p>\u5728\u8fc7\u53bb\u7684\u5341\u5e74\u91cc\uff0c\u6d88\u8d39\u6280\u672f\u548c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%90%a5%e9%94%80%e6%8a%80%e6%9c%af\" title=\"\u8425\u9500\u6280\u672f\" 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class=\"wp-block-list\"><li>\u8fd9\u4e2a\u5e73\u53f0\u80fd\u81ea\u52a8\u63d0\u4f9b\u6709\u7528\u7684\u5b9e\u65f6\u6d1e\u5bdf\u529b\u5417\uff1f<\/li><li>\u8fd9\u4e2a\u5e73\u53f0\u5b9e\u73b0\u4e86\u54ea\u4e00\u4e2a\u76ee\u7684\uff0c\u5982\u679c\u6ca1\u6709\u5b83\uff0c\u6211\u4eec\u7684\u751f\u6d3b\u4f1a\u53d8\u5f97\u66f4\u7cdf\uff1f<\/li><li>\u8fd9\u4e2a\u5e73\u53f0\u4f1a\u88ab\u4f01\u4e1a\u7684\u591a\u4e2a\u804c\u80fd\u90e8\u95e8\u5171\u540c\u4f7f\u7528\u5417\uff1f<\/li><li>\u53ef\u4ee5\u6574\u5408\u4e2d\u592e\u5806\u6808\u4e2d\u7684\u5176\u4ed6\u5e73\u53f0\u5417\uff1f<\/li><li>\u4e1a\u52a1\u90e8\u95e8\u90fd\u53ef\u4ee5\u8bbf\u95ee\u548c\u4f7f\u7528\u8fd9\u79cd\u6280\u672f\u5417\uff1f<\/li><li>\u4f7f\u7528\u8fd9\u79cd\u6280\u672f\u7684\u6548\u679c\u53ef\u8861\u91cf\u5417\uff1f\u6211\u4eec\u80fd\u8bba\u8bc1\u5b83\u7684ROI\u5417\uff1f<\/li><\/ul>\n\n\n\n<p>\u7b80\u5355\u5730\u8bf4\uff0c\u8be5\u6280\u672f\u5fc5\u987b\u662f\u975e\u5e38\u4f18\u79c0\u7684\uff0c\u6613\u4e8e\u7406\u89e3\u548c\u4f7f\u7528\uff0c\u5e76\u53ef\u4f9b\u516c\u53f8\u5185\u7684\u5404\u79cd\u4e0d\u540c\u7684\u56e2\u961f\u4f7f\u7528\u3002\u8fd9\u4e9b\u95ee\u9898\u5c06\u6709\u52a9\u4e8e\u51c6\u786e\u5730\u5b9a\u4e49\u4e3a\u4ec0\u4e48\u8981\u9009\u62e9\u8fd9\u4e2a\u5e73\u53f0\u800c\u4e0d\u662f\u5176\u4ed6\u3002CMO\u9700\u8981\u975e\u5e38\u7cbe\u786e\u5730\u8bf4\u51fa\u5b83\u7684\u6838\u5fc3\u76ee\u7684\u3002<\/p>\n\n\n\n<p><strong>\u6109\u60a6\u6027<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u8fd9\u4e2a\u5e73\u53f0\u4f1a\u5bf9\u8d85\u51fa\u7528\u6237\u671f\u671b\u7684\u6218\u7565\u505a\u51fa\u8d21\u732e\u5417\uff1f<\/li><li>\u8fd9\u79cd\u6280\u672f\u662f\u5426\u5229\u7528\u673a\u5668\u5b66\u4e60\u6765\u63d0\u51fa\u65b0\u7684\u7528\u6237\u6d1e\u5bdf\uff1f<\/li><li>\u8be5\u5e73\u53f0\u662f\u5426\u5bf9\u8017\u65f6\u8f83\u957f\u7684\u4efb\u52a1\u8fdb\u884c\u8c03\u6574\uff0c\u5e76\u5141\u8bb8\u89c4\u6a21\u5316\uff1f<\/li><li>\u53ef\u5728\u5e73\u53f0\u4e0a\u957f\u65f6\u95f4\u505c\u7559\u5417\uff1f<\/li><li>\u8be5\u6280\u672f\u4f1a\u5bf9\u6211\u4eec\u6b63\u5728\u6784\u5efa\u7684\u6570\u636e\u4f53\u7cfb\u7ed3\u6784\u505a\u51fa\u8d21\u732e\u5417\uff1f<\/li><\/ul>\n\n\n\n<p>\u6109\u60a6\u6027\u7684\u6982\u5ff5\u53ef\u80fd\u4e0d\u4f1a\u81ea\u7136\u800c\u7136\u5730\u51fa\u73b0\u5728\u5927\u591a\u6570\u65e0\u610f\u4e49\u7684\u5806\u6808\u8ba8\u8bba\u4e2d\uff0c\u7279\u522b\u662f\u5728\u6211\u4eec\u5904\u7406\u51b0\u51b7\u67af\u71e5\u7684\u6570\u636e\u65f6\u3002\u7136\u800c\uff0c\u6240\u6709\u8fd9\u4e9b\u6280\u672f\u90fd\u81f4\u529b\u4e8e\u901a\u8fc7\u6316\u6398\u4eba\u7c7b\u884c\u4e3a\u7684\u65b9\u5f0f\u800c\u66f4\u597d\u5730\u7406\u89e3\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3002\u5f53\u6211\u4eec\u60f3\u8981\u5927\u89c4\u6a21\u5730\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u5185\u5bb9\u65f6\uff0c\u5bbd\u6cdb\u7684\u89d2\u8272\u5c06\u4e0d\u518d\u9002\u7528\u3002<\/p>\n\n\n\n<p>\u4e2d\u592e\u5e73\u53f0\u5e94\u8be5\u505a\u91cd\u5ea6\/\u667a\u80fd\u7684\u63d0\u5347\uff0c\u4ee4\u7528\u6237\u4f53\u9a8c\u4ee5\u65b0\u7684\u65b9\u5f0f\u5c06\u53d7\u4f17\u4e0e\u54c1\u724c\u8054\u7cfb\u8d77\u6765\u3002\u8fd9\u79cd\u60c5\u7eea\u5316\u4e0a\u7684\u5f71\u54cd\u53ef\u80fd\u4e0d\u50cf\u5176\u4ed6\u8425\u9500\u9886\u57df\u90a3\u6837\u53ef\u4ee5\u8861\u91cf\uff0c\u4f46\u5728\u8fd9\u65b9\u9762\u4e5f\u540c\u6837\u6709\u4ef7\u503c\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>\u628a\u5b83\u4eec\u805a\u96c6\u5728\u4e00\u8d77<\/strong><\/p>\n\n\n\n<p>\u6beb\u65e0\u7591\u95ee\uff0c\u8bb8\u591a\u5806\u6808\u90fd\u80fd\u6ee1\u8db3\u201c\u6109\u60a6\u201d\u7684\u6807\u51c6\uff0c\u8fd9\u662f\u57fa\u4e8e\u5b83\u4eec\u7eaf\u7cb9\u7684\u5ba1\u7f8e\u8bc9\u6c42\uff0c\u4f46\u8fd9\u79cd\u590d\u6742\u6027\u53ea\u5e94\u51fa\u73b0\u5728\u8ffd\u6c42\u66f4\u6709\u610f\u4e49\u7684\u76ee\u6807\u4e0a\u3002<\/p>\n\n\n\n<p>\u5728\u6301\u4e45\u6027\u3001\u5b9e\u7528\u6027\u548c\u6109\u60a6\u6027\u7684\u878d\u5408\u4e2d\uff0c\u4e2d\u592e\u5806\u6808\u53ef\u4ee5\u88ab\u5b9a\u4e49\u4e3a\u9002\u5408\u4f7f\u7528\u7684\u5806\u6808\u3002<\/p>\n\n\n\n<p>\u4e0b\u56fe\u663e\u793a\u4e86\u601d\u79d1\u6280\u672f\u6808\u4ece2017\u5e74\u52302018\u5e74\u7684\u6f14\u53d8\u8fc7\u7a0b\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"832\" height=\"421\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6f14\u53d8.jpg\" alt=\"\" class=\"wp-image-18313\"\/><\/figure><\/div>\n\n\n\n<p>\u5728\u8fd9\u91cc\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u4e2d\u592e\u6570\u636e\u57fa\u7840\u8bbe\u65bd\u7684\u91cd\u8981\u6027\u5728\u4e0d\u65ad\u589e\u5f3a\uff0c\u5728\u8fd9\u4e2a\u53ef\u89c6\u5316\u4e2d\u4f4d\u4e8e\u7528\u6237\u4e4b\u4e0b\u3002\u7136\u540e\uff0c\u8fd9\u4e2a\u4e2d\u5fc3\u5806\u6808\u53ef\u4ee5\u901a\u77e5\u5916\u56f4\u7684\u7528\u6237\u884c\u4e3a\u5468\u671f\uff0c\u4ece\u201c\u6211\u77e5\u9053\u201d\u5230\u201c\u6211\u66f4\u65b0\u4e86\u201d\u3002\u901a\u8fc7\u521b\u5efa\u4e00\u5957\u6301\u4e45\u7684\u5e73\u53f0\u6765\u652f\u6301\u7528\u6237\u884c\u4e3a\u5468\u671f\u7684\u7b56\u7565\uff0cCMO\u53ef\u4ee5\u66f4\u6e05\u6670\u5730\u4e86\u89e3\u54ea\u4e9b\u662f\u6709\u6548\u7684\uff0c\u54ea\u4e9b\u662f\u65e0\u6548\u7684\u3002\u8f85\u52a9\u5de5\u5177\u53ef\u4ee5\u5728\u4fdd\u6301\u4e00\u81f4\u7684\u6570\u636e\u9a71\u52a8\u6d1e\u5bdf\u6838\u5fc3\u7684\u540c\u65f6\u8fdb\u884c\u8f6e\u6362\u3002<\/p>\n\n\n\n<p>\u4e0b\u9762\u91cd\u70b9\u4ecb\u7ecd\u4e86\u5e94\u5bf9\u8fd9\u4e00\u6311\u6218\u7684\u53e6\u4e00\u79cd\u65b9\u6cd5\uff0c\u5e76\u5c06\u51b3\u7b56\u8fc7\u7a0b\u96c6\u6210\u5230MarTech\u5806\u6808\u4e2d\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"756\" height=\"406\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u8fc7\u7a0b.jpg\" alt=\"\" class=\"wp-image-18314\"\/><figcaption> \u8d44\u6599\u6765\u6e90\uff1aJason Heller, McKinsey, MarTech conference 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class=\"wp-block-list\"><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/product\/16689.html\">\u6700\u7206\u7684\u4f01\u4e1a\u589e\u957f\u9ed1\u5ba2\u6709\u54ea\u4e9b\uff1f2019\u4e2d\u56fd\u8425\u9500\u6280\u672f\u751f\u6001\u56fe\u8c31\u89e3\u5bc6<\/a> \u300b<\/li><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/quan\/16436.html\">2019\u5e74\u7acb\u7684\u7b2c\u4e00\u4e2aflag\uff0c\u548c5\u79cd\u8d85\u706b\u7684\u589e\u957f\u9ed1\u5ba2\u73a9\u6cd5<\/a>\u300b<\/li><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/cgo\/18304.html\">\u9996\u5e2d\u589e\u957f\u5b98\uff1a\u9992\u5934\u5546\u5b66\u9662\u7684\u4e00\u4e2a\u201c\u5fc3\u8ba1\u5212\u201d<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth 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