{"id":19437,"date":"2019-04-04T20:27:10","date_gmt":"2019-04-04T12:27:10","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=19437"},"modified":"2019-04-04T20:27:12","modified_gmt":"2019-04-04T12:27:12","slug":"%e4%b8%80%e8%b5%b7%e5%bf%ab%e9%80%9f%e4%ba%86%e8%a7%a3%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/user\/19437.html","title":{"rendered":"\u4e00\u8d77\u5feb\u901f\u4e86\u89e3\u589e\u957f\u9ed1\u5ba2"},"content":{"rendered":"\n<p>      <\/p>\n\n\n\n<p>\u521b\u59cb\u521d\u671f\u7684Facebook\uff0cTwitter\uff0clinkined\uff0cDropbox\u90fd\u5728\u6781\u77ed\u65f6\u95f4\u5185\u83b7\u5f97\u4e86\u7528\u6237\u6570\u91cf\u7684\u9ad8\u901f\u589e\u957f\uff0c\u5e76\u4e14\u7559\u5b58\u8fd8\u9ad8\u7684\u5413\u4eba\uff0c\u8fd9\u662f\u4e3a\u4ec0\u4e48\u5462\uff1f\u521b\u4e1a\u516c\u53f8\u5728\u8fdb\u884c\u8fd0\u8425\u63a8\u5e7f\u7684\u65f6\u5019\u6709\u6ca1\u6709\u4ec0\u4e48\u83b7\u53d6\u7528\u6237\u7684\u6377\u5f84\u5462\uff1f<\/p>\n\n\n\n<p>\u4e0d\u5356\u5173\u5b50\uff0c\u63a5\u4e0b\u6765\u5c31\u8ba9\u6211\u4eec\u804a\u804a\u8fd1\u6765\u5728\u56fd\u5185\u521b\u4e1a\u5708\u804a\u5f97\u706b\u70ed\u7684\u4e00\u4e2a\u540d\u8bcd\uff1a\u201c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2\" title=\"\u589e\u957f\u9ed1\u5ba2\" target=\"_blank\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u201d\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"586\" height=\"295\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u589e\u957f\u9ed1\u5ba2-8.png\" alt=\"\" class=\"wp-image-19438\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u4e00\u3001\u4ec0\u4e48\u662fGrowth Hacking<\/strong><br><\/p>\n\n\n\n<p>\u8bf4\u8d77Growth Hacking\uff0c\u5b83\u6307\u7684\u662f\u4e00\u79cd\u7528\u6237\u589e\u957f\u7684\u65b9\u5f0f\uff0c\u8bf4\u7684\u76f4\u767d\u4e00\u70b9\uff0c\u5c31\u662f\u901a\u8fc7\u67d0\u4e9b\u624b\u6bb5\u548c\u7b56\u7565\u5e2e\u5e2e\u52a9\u516c\u53f8\u5f62\u6210\u5feb\u901f\u6210\u957f\u3002\u5bf9\u521b\u4e1a\u516c\u53f8\u3001\u7279\u522b\u662f\u521d\u521b\u516c\u53f8\u6765\u8bf4\uff0c\u5728\u6ca1\u6709\u5e7f\u544a\u9884\u7b97\u3001\u5e02\u573a\u8425\u9500\u6d3b\u52a8\u4ee5\u53ca\u5e02\u573a\u63a8\u5e7f\u4e13\u5458\u7684\u60c5\u51b5\u4e0b\uff0cGrowth Hacking \u4e5f\u53ef\u4ee5\u83b7\u5f97\u826f\u597d\u7684\u6548\u679c\u3002\u90a3\u4e48\u8fd9\u4e2a\u8bcd\u662f\u600e\u4e48\u6765\u7684\u5462\uff1a<\/p>\n\n\n\n<p>2010\u5e74\u7684\u65f6\u5019\uff0c\u7531Sean Ellis\u9996\u6b21\u63d0\u51faGrowth Hacker\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"608\" height=\"277\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u7845\u8c37.png\" alt=\"\" class=\"wp-image-19439\"\/><figcaption> \u201cA Growth Hacker is a person whose true north is growth.\u201d <\/figcaption><\/figure><\/div>\n\n\n\n<p>2012\u5e74\u5728\u7845\u8c37\u88ab\u4e1a\u754c\u5e7f\u6cdb\u5173\u6ce8\uff0c\u6211\u4eec\u719f\u77e5\u7684Facebook\uff0cTwitter\uff0cQuora\uff0cLinkerin\uff0cDropbox\u90fd\u662f\u5229\u7528Growth Hacking\u5b9e\u73b0\u7528\u6237\u589e\u957f\u7684\u5178\u578b\u6848\u4f8b\u3002\u5f53\u65f6\u4ed6\u4eec\u751a\u81f3\u4e13\u95e8\u8bbe\u7acb\u4e86Growth Hacker\u8fd9\u4e2a\u804c\u4f4d\u3002<\/p>\n\n\n\n<p>2015\u5e74\uff0cGrowth Hacking\u6765\u5230\u56fd\u5185\uff0c\u968f\u7740\u4e00\u6ce2\u4e92\u8054\u7f51\u521b\u4e1a\u6f6e\u7684\u5230\u6765\uff0cGrowth Hacking\u4e5f\u88ab\u5e7f\u6cdb\u7684\u8fd0\u7528\u8d77\u6765\u30027\u67081\u65e5\u51fa\u7248\u7684\u300a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff1a\u521b\u4e1a\u516c\u53f8\u7684\u7528\u6237\u4e0e\u6536\u5165\u589e\u957f\u79d8\u7c4d\u300b\u8fd9\u672c\u4e66\u7b2c\u4e00\u6b21\u628a\u201c\u589e\u957f\u9ed1\u5ba2\u201d\u8fd9\u4e2a\u540d\u5b57\u5f15\u5165\u4e2d\u56fd\u5927\u4f17\u773c\u4e2d\uff0c\u8fd9\u4e2a\u8ddf\u5f53\u5e74\u82cf\u6770\u8001\u5e08\u7684\u300a\u4eba\u4eba\u90fd\u662f\u4ea7\u54c1\u7ecf\u7406\u300b\u628a\u4ea7\u54c1\u7ecf\u7406\u63a8\u5e7f\u5f00\u662f\u4e00\u6837\u7684\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"392\" height=\"295\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u4e66.png\" alt=\"\" class=\"wp-image-19440\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u4e8c\u3001\u5982\u4f55\u8fdb\u884cGrowth Hacking<\/strong><br><\/p>\n\n\n\n<p>\u77e5\u9053\u4e86Growth Hacking\u662f\u4ec0\u4e48\uff0c\u4e0b\u9762\u6765\u770b\u56fd\u5185\u521b\u4e1a\u516c\u53f8\u5982\u4f55\u505a\u3002\u4f46\u662f\u5728\u6b64\u4e4b\u524d\uff0c\u8fd8\u5fc5\u987b\u8981\u8bf4\u660e\u4e00\u70b9\uff1a<\/p>\n\n\n\n<p>\u4f60\u7684\u4ea7\u54c1\u51b3\u5b9a\u4e86\u4f60\u83b7\u53d6\u7528\u6237\u6570\u636e\u7684\u57fa\u672c\u9762\u3002\u4e0d\u540c\u7684\u7528\u6237\u5c42\u9762\u548c\u4ea7\u54c1\u5f62\u6001\u4e5f\u53ef\u80fd\u5bfc\u81f4\u4e0d\u8bba\u600e\u4e48\u52aa\u529b\u5c31\u662f\u65e0\u6cd5\u5feb\u901f\u83b7\u53d6\u7528\u6237\u7684\u7ed3\u679c\u3002Facebook\uff0cTwitter\uff0cLinkerin\uff0cDropbox\u8fd9\u4e9b\u516c\u53f8\u672c\u8eab\u5c31\u662f\u5177\u6709\u793e\u4ea4\u5c5e\u6027\u7684\uff0c\u800c\u4e00\u4e2ato 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class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"362\" height=\"423\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u4f20\u64ad-1.png\" alt=\"\" class=\"wp-image-19441\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u7528\u6237\u83b7\u53d6\uff08Acquisition\uff09\uff1a<\/strong><\/p>\n\n\n\n<p>\u8bf4\u767d\u4e86\u5176\u5b9e\u5c31\u662f\u628a\u4eba\u641e\u8fc7\u6765\u3002\u5e38\u89c1\u65b9\u6cd5\u5982\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff0c\u4e8c\u7ef4\u7801\u626b\u7801\uff0c\u5e94\u7528\u5e02\u573a\uff0c\u5185\u5bb9\u63d0\u4f9b\u65b9\uff0c\u793e\u4f1a\u5316\u5206\u4eab\uff0c\u8f6f\u6587\u7b49\uff0c\u8fd8\u6709\u4e9b\u6bd4\u5982\u5236\u9020\u8bdd\u9898\uff0c\u8425\u9020\u70ed\u70b9\uff0c\u5c31\u597d\u6bd4\u4e4b\u524d\u6211\u4eec\u91ce\u72d7\u529e\u7684\u201c\u7a0b\u5e8f\u5458\u5927\u89e3\u653e\u201d\u6447\u6eda\u97f3\u4e50\u8282\uff0c\u5148\u628a\u7a0b\u5e8f\u5458\u548c\u5f00\u53d1\u8005\u4eec\u7684\u773c\u7403\u5148\u5438\u5f15\u8fc7\u6765\uff0c\u7136\u540e\u518d\u8003\u8651\u522b\u7684\u3002\u4eba\u6570\u561b\uff0c\u5f53\u7136\u662f\u591a\u591a\u76ca\u5584\u3002<\/p>\n\n\n\n<p><strong>\u7528\u6237\u6fc0\u6d3b\uff08Activation\uff09\uff1a<\/strong><\/p>\n\n\n\n<p>\u8ba9\u7528\u6237\u6ce8\u518c\u6210\u4e3a\u4f60\u7684\u7528\u6237\u3002\u8fd9\u4e2a\u5c31\u9700\u8981\u5728\u4ea7\u54c1\u4e0a\u4e0b\u6587\u7ae0\u4e86\u3002\u5982\u679c\u7559\u4e0d\u4f4f\u7528\u6237\uff0c\u6d41\u91cf\u662f\u6ca1\u6709\u610f\u4e49\u7684\uff0c\u8fd9\u91cc\u6709\u4e00\u6574\u5957\u7684\u4ea7\u54c1\u4f18\u5316\u65b9\u6cd5\uff0c\u653e\u5728\u540e\u9762\u6709\u4e24\u4e2aPPT\u63a8\u8350\uff0c\u6ee1\u6ee1\u7684\u5e72\u8d27\uff0c\u5927\u5bb6\u76f4\u63a5\u53bb\u819c\u62dc\u5b66\u4e60\u5c31\u53ef\u4ee5\u4e86\u3002<\/p>\n\n\n\n<p><strong>\u7528\u6237\u7559\u5b58\uff08Retention\uff09\uff1a<\/strong><\/p>\n\n\n\n<p>\u8ba9\u7528\u6237\u6301\u7eed\u4f7f\u7528\u4f60\u7684\u5e94\u7528\u3002\u8bf4\u7684\u76f4\u63a5\u4e00\u70b9\uff0c\u8fd9\u4e2a\u5c31\u8981\u901a\u8fc7EDM\u548c\u518d\u8425\u9500\u4e86\uff0c\u5982\u679c\u77e5\u4e4e\u6ca1\u6709\u6bcf\u5468\u7cbe\u9009\u7684\u8bdd\uff0c\u7528\u6237\u6d3b\u8dc3\u91cf\u53ef\u80fd\u5c31\u4f1a\u6253\u4e2a\u6298\u6263\u4e86\u3002<\/p>\n\n\n\n<p><strong>\u4f20\u64ad\uff08Referral\uff09\uff1a<\/strong><\/p>\n\n\n\n<p>\u5c31\u662f\u8ba9\u7528\u6237\u613f\u610f\u66ff\u4f60\u4f20\u64ad\u4f60\u7684\u5e94\u7528\uff0c\u4f8b\u5982\u901a\u8fc7\u793e\u4f1a\u5316\u5206\u4eab\u6216\u53e3\u7891\u5ba3\u4f20\u7b49\u65b9\u5f0f\u3002\u8fd9\u4e2a\u7684\u7ecf\u5178\u65b9\u5f0f\u662f\u63a8\u8350\u5956\u52b1\u673a\u5236\uff1a\u4f60\u9080\u8bf7\u597d\u53cb\u52a0\u5165\uff0c\u7ed9\u4f6050\u5757\uff0c\u7ed9\u4ed650\u5757\uff0c\u7686\u5927\u6b22\u559c\u3002<\/p>\n\n\n\n<p><strong>\u6536\u5165\uff08Revenue\uff09\uff1a<\/strong><\/p>\n\n\n\n<p>\u7559\u4f4f\u7528\u6237\u5e76\u8ba9\u4ed6\u4eec\u4ed8\u94b1\u3002\u5e38\u89c1\u7684\u6bd4\u5982\u6d41\u91cf\u5927\u4e86\u5356\u5e7f\u544a\u6216\u8005\u5347\u7ea7\u5957\u9910\u7b49\u3002<\/p>\n\n\n\n<p>\u7136\u540e\u518d\u7ed9\u5927\u5bb6\u770b\u4e00\u5f20\u7f51\u7edc\u7ecf\u5178\u56fe\uff0c\u8fd9\u5f20\u56fe\u544a\u8bc9\u4f60\uff0c\u5b9e\u73b0\u589e\u957f\u90fd\u8981\u505a\u4ec0\u4e48\uff1a<\/p>\n\n\n\n<div 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