{"id":32291,"date":"2020-06-29T21:00:51","date_gmt":"2020-06-29T13:00:51","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=32291"},"modified":"2020-06-29T21:00:52","modified_gmt":"2020-06-29T13:00:52","slug":"%e2%80%8b%e4%ba%8e%e6%9c%ac%e4%b8%80%ef%bc%9a%e5%8d%96%e8%b4%a7%e7%9a%84-keep%ef%bc%8c%e6%98%af%e5%9e%82%e7%9b%b4%e7%a4%be%e5%8c%ba%e7%9a%84%e6%9c%aa%e6%9d%a5%e7%bc%a9%e5%bd%b1","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/32291.html","title":{"rendered":"\u200b\u4e8e\u672c\u4e00\uff1a\u5356\u8d27\u7684 Keep\uff0c\u662f\u5782\u76f4\u793e\u533a\u7684\u672a\u6765\u7f29\u5f71"},"content":{"rendered":"\n<p>\u300c\u8fd9\u4e48\u5feb\u5c31\u5356\u5149\u4e86\uff0c\u592a\u5389\u5bb3\u4e86\u5427\u300d\uff0c\u76f4\u64ad\u95f4\u4f20\u51fa\u8587\u5a05\u548c\u52a9\u624b\u7684\u5c16\u53eb\u58f0\u3002<\/p>\n\n\n\n<p>\u8fd9\u6b3e\u88ab\u75af\u62a2\u7684\u4ea7\u54c1\uff0c\u65e2\u4e0d\u662f\u90a3\u4e9b\u597d\u4ef7\u7684\u5927\u724c\u53e3\u7ea2\uff0c\u4e5f\u4e0d\u662f\u53e3\u7891\u81f3\u4e0a\u7684\u56fd\u8d27\u62a4\u80a4\u54c1\uff0c\u5b83\u53ea\u662f\u4e00\u5305\u9b54\u828b\u505a\u7684\u9178\u8fa3\u7c89\u3002\u724c\u5b50\u751a\u81f3\u4e0d\u662f\u4ec0\u4e48\u8033\u719f\u80fd\u8be6\u7684\u540d\u5b57\uff0c\u800c\u662f Keep \u8fd9\u4e2a\u4e3b\u5f20\u300c\u81ea\u5f8b\u7ed9\u4f60\u81ea\u7531\u300d\u7684\u5065\u8eab App\u3002<\/p>\n\n\n\n<p>\u300c\u5f00\u4ec0\u4e48\u73a9\u7b11\uff1fKeep 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\u7528\u6237\u7684\u6838\u5fc3\u8bc9\u6c42\u300d\u5218\u51ac\u8868\u793a\u3002<\/p>\n\n\n\n<p>\u6309\u7167\u5218\u51ac\u7684\u8bf4\u6cd5\uff0c\u91cd\u65b0\u51fa\u53d1\u7684 Keep \u8981\u505a\u4e00\u4e2a\u533a\u522b\u4e8e Nike\uff0cAdidas\uff0cLululemon \u7684\u8fd0\u52a8\u54c1\u724c\u3002\u540e\u8005\u4e3b\u8981\u662f\u5728\u610f\u8bc6\u5c42\u9762\u548c\u88c5\u5907\u5c42\u9762\u5728\u505a\uff0c\u800c Keep 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title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u4e2d\uff0c\u6700\u7ec8\u5728\u7528\u6237\u548c\u9500\u552e\u89c4\u6a21\u7684\u57fa\u7840\u4e0a\u8981\u5b9e\u73b0\u89e3\u51b3\u65b9\u6848\u589e\u503c\uff5cKeep<\/p>\n\n\n\n<p>Keep \u7684\u5546\u4e1a\u6a21\u5f0f\u76ee\u524d\u53ef\u4ee5\u7b80\u5355\u5f52\u7eb3\u4e3a\uff1a\u7528\u6237\u89c4\u6a21 A \u548c\u9500\u552e\u89c4\u6a21 C \u7ec4\u6210\u7684\u5e95\u5ea7\uff0c\u6700\u7ec8\u901a\u5411\u7684\u662f\u89e3\u51b3\u65b9\u6848\u589e\u503c B\u3002A \u8fd9\u91cc\u4ee3\u8868\u7684\u662f App \u7528\u6237\u89c4\u6a21\uff0c\u76ee\u524d Keep \u7528\u6237\u5df2\u7ecf 2 \u4ebf\uff0c\u800c C \u662f\u8fd0\u52a8\u6d88\u8d39\u54c1\uff0c\u4e5f\u5230\u8fbe\u4e86 10 \u4ebf\u7684\u89c4\u6a21\u3002\u5728\u8fd9\u4e2a\u57fa\u7840\u4e4b\u4e0a\uff0cKeep 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\u6700\u7ec8\u9009\u62e9\u7684\u6218\u7565\u65b9\u5411\u5176\u5b9e\u6620\u5c04\u51fa\u5546\u4e1a\u80cc\u540e\u7684\u6df1\u5c42\u89c4\u5f8b\uff1a<strong>\u5782\u76f4\u793e\u533a\u62e5\u6709\u4e86\u6d41\u91cf\u57fa\u7840\u540e\uff0c\u8981\u505a\u5927\u505a\u5f3a\u4e00\u5b9a\u9700\u8981\u8d34\u8fd1 C \u7aef\u7684\u4e1a\u52a1\uff0c\u8ba9\u73b0\u6709\u8d44\u6e90\u88c2\u53d8\u540e\u5f62\u6210\u589e\u503c\u6548\u5e94\u3002<\/strong><\/p>\n\n\n\n<p>\u5982\u4eca Keep \u805a\u7126\u5728\u300c\u5bb6\u5ead\u5065\u8eab\u300d\u573a\u666f\uff0c\u8981\u89e3\u51b3\u7684\u4e5f\u662f\u8fd9\u7fa4\u7528\u6237\u7684\u8fd0\u52a8\u9700\u6c42\u3002\u5b83\u4e3b\u52a8\u820d\u5f03\u6389\u300c\u8f7b\u98df\u6c99\u62c9\u5916\u5356\u300d\u4e1a\u52a1\uff0c\u7f29\u51cf Keepland \u7ebf\u4e0b\u5e97\u89c4\u6a21\uff0c\u4e0d\u76f2\u76ee\u5f00\u8bbe\u8fd0\u52a8\u6d88\u8d39\u54c1\u5b9e\u4f53\u5e97\u2026\u2026Keep \u672c\u8eab\u5982\u5b83\u7684 Slogan \u4e00\u6837\uff0c\u5728\u5546\u4e1a\u5316\u63a2\u7d22\u3001\u4e1a\u52a1\u53d8\u73b0\u4e0a\u53d8\u5f97\u5341\u5206\u81ea\u5f8b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u653b\u7834\u300c\u5bb6\u5ead\u5065\u8eab\u300d<\/h2>\n\n\n\n<p>\u300c\u50cf Peloton \u73b0\u5728\u5e02\u503c\u5df2\u7ecf 140 \u4ebf\u4e86\uff0c\u5c31\u7b97\u5728\u75ab\u60c5\u671f\u95f4\u90a3\u51e0\u6b21\u7194\u65ad\u5b83\u540e\u6765\u91cd\u65b0\u56de\u6765\u7684\u901f\u5ea6\u4e5f\u662f\u5f88\u5feb\u7684\uff0c\u300d\u5218\u51ac\u6beb\u4e0d\u63a9\u9970\u5bf9\u7f8e\u56fd\u5065\u8eab\u7b2c\u4e00\u80a1 Peloton \u7684\u79f0\u8d5e\u3002\u672c\u8d28\u4e0a Keep \u548c Peloton \u5728\u505a\u7684\u4e8b\u60c5\u5341\u5206\u76f8\u4f3c\u3002<\/p>\n\n\n\n<p>2019 \u5e74\uff0c\u4e3b\u6253\u5bb6\u5ead\u5065\u8eab\u7684\u7f8e\u56fd\u516c\u53f8 Peloton \u6210\u529f IPO \u4e0a\u5e02\uff0c11 \u6708\u4ee5\u6765\u516c\u53f8\u80a1\u7968\u6da8\u5e45\u8d85 20%\uff0c\u5e02\u503c\u5df2\u7ecf\u8d85\u8fc7\u4e86 140 \u4ebf\u7f8e\u91d1\u3002Peloton \u7684\u6838\u5fc3\u4ea7\u54c1\u662f\u5e26\u6709\u8bfe\u7a0b\u76f4\u64ad\u529f\u80fd\u7684\u5bb6\u7528\u5355\u8f66\u548c\u8dd1\u6b65\u673a\uff0c\u4e0d\u8fc7\u9700\u8981\u989d\u5916\u6bcf\u6708\u82b1\u8d39 39 \u7f8e\u5143\u8ba2\u9605\u7ebf\u4e0a\u8bfe\u7a0b\u3002<\/p>\n\n\n\n<p>2018 \u5e74\uff0cPeloton \u4e0a\u7ebf\u4e86\u300cPeloton Digital\u300dAPP\uff0c\u5b83\u65e2\u63d0\u4f9b\u76f4\u64ad\u8bfe\u540c\u65f6\u4e5f\u53ef\u4ee5\u89c2\u770b\u63d0\u524d\u5f55\u597d\u7684\u8bad\u7ec3\u97f3\u89c6\u9891\u3002Peloton \u5e0c\u671b\u6253\u6d88\u5916\u754c\u5bf9\u5b83\u53ea\u9500\u552e\u5355\u8f66\u3001\u8dd1\u6b65\u673a\u7684\u523b\u677f\u5370\u8c61\uff0c\u76ee\u524d\u8fd9\u4e2a APP \u4e2d\u4e0d\u53ea\u6709\u5355\u8f66\/\u8dd1\u6b65\u673a\u5bf9\u5e94\u7684\u8bad\u7ec3\u5185\u5bb9\uff0c\u540c\u65f6\u8fd8\u589e\u52a0\u4e86\u8dd1\u6b65\u3001\u745c\u4f3d\u3001\u529b\u91cf\u8bad\u7ec3\u7b49\u8bfe\u7a0b\u3002<\/p>\n\n\n\n<p>2019 \u5e74 Peloton \u5728\u7ebf\u8ba2\u9605\u6536\u5165\u8fbe\u5230 1.81 \u4ebf\u7f8e\u5143\uff0c\u5360\u5176\u603b\u8425\u6536\u63a5\u8fd1 20% \u7684\u6bd4\u4f8b\uff0c\u5c3d\u7ba1 Peloton \u7684\u8bbe\u5907\u9500\u552e\u91cf\u5e76\u4e0d\u9ad8\uff0c\u4f46\u4f9d\u9760\u5f3a\u5927\u7684\u7528\u6237\u65e5\u6d3b\u548c\u7559\u5b58\u7387\uff08\u8ba2\u9605\u7528\u6237\u5e74\u7559\u5b58\u7387\u9ad8\u8fbe 95%\uff09\uff0c\u6536\u5165\u53d8\u5f97\u5341\u5206\u53ef\u89c2\u3002Peloton \u7684\u6210\u529f\u4e5f\u4ece\u80cc\u9762\u5370\u8bc1\u4e86 Keep \u5229\u7528\u7528\u6237\u548c\u9500\u552e\u89c4\u6a21\u505a\u652f\u6491\uff0c\u6700\u7ec8\u901a\u5411\u63d0\u4f9b\u7528\u6237\u589e\u503c\u89e3\u51b3\u65b9\u6848\u7684\u601d\u8def\u662f\u6b63\u786e\u7684\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1080\" height=\"680\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/06\/image-171.png\" alt=\"\" class=\"wp-image-32295\"\/><figcaption>Peloton Q2 \u8d22\u62a5\u663e\u793a\uff0c\u8fd9\u4e00\u5b63\u5ea6\u4f7f\u7528\u4e92\u8054\u8bbe\u5907\uff08\u5355\u8f66\/\u8dd1\u6b65\u673a\uff09\u7684\u8ba2\u9605\u7528\u6237\u603b\u5171\u953b\u70bc\u4e86 2.43 \u4ebf\u6b21\uff5cPeloton<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u300c\u4e0d\u662f\u56e0\u4e3a\u5b83\u7684\u786c\u4ef6\u6709\u591a\u597d\uff0c\u56fd\u5185\u9876\u5c16\u7684\u8dd1\u6b65\u673a\u54c1\u724c\u5e74\u9500\u91cf\u5f88\u5927\uff0c\u53ef\u662f\u6574\u4e2a\u7684\u670d\u52a1\u6ca1\u6709\u5b83\u505a\u7684\u597d\uff0c\u6240\u4ee5\u5b83\u7684\u6574\u4e2a\u5e02\u503c\u53ef\u4ee5\u66f4\u52a0\u9ad8\uff0c\u66f4\u73cd\u60dc\u7684\u8d44\u6e90\u662f\u5728\u4e8e\u89e3\u51b3\u65b9\u6848\u7684\u8d28\u91cf\u548c\u670d\u52a1\u3002\u300d\u5218\u51ac\u5982\u6b64\u8bc4\u4ef7 Peloton\u3002<\/p>\n\n\n\n<p>\u521d\u671f\u4e00\u4e9b\u4e0d\u6210\u719f\u7684\u63a2\u7d22\u540e\uff0cKeep \u8fc5\u901f\u5c06\u81ea\u5df1\u7684\u4e1a\u52a1\u91cd\u5fc3\u505a\u4e86\u8c03\u6574\uff0c\u6301\u7eed\u805a\u7126\u300c\u5bb6\u5ead\u5065\u8eab\u300d\u573a\u666f\uff0c\u5bf9\u7528\u6237\u8fdb\u884c\u5206\u5c42\uff0c\u5c3d\u53ef\u80fd\u63d0\u4f9b\u591a\u5143\u5316\u7684\u65b9\u5f0f\u8fbe\u5230\u8fd0\u52a8\u76ee\u7684\u3002Keep \u60f3\u8981\u6293\u4f4f\u7684\u6838\u5fc3\u4eba\u7fa4\uff0c\u59cb\u7ec8\u662f\u5bf9\u300c\u5728\u5bb6\u8bad\u7ec3\u300d\u6709\u8f83\u9ad8\u8bc9\u6c42\u7684\u7528\u6237\uff0c\u4e5f\u5c31\u662f\u666e\u901a\u7684\u5927\u4f17\u7528\u6237\u3002Keep \u672a\u6765\u4e5f\u5e0c\u671b\u9996\u5148\u6ee1\u8db3\u8fd9\u4e9b\u6838\u5fc3\u7528\u6237\u7684\u9700\u6c42\uff0c\u5229\u7528\u5185\u5bb9\u7684\u4f20\u7edf\u4f18\u52bf\uff0c\u7ed3\u5408\u5355\u8f66\/\u8dd1\u6b65\u673a\u7b49\u667a\u80fd\u786c\u4ef6\uff0c\u8ba9\u5bb6\u5ead\u5065\u8eab\u7684\u8fd0\u52a8\u4f53\u9a8c\u53d8\u5f97\u66f4\u597d\u3002<\/p>\n\n\n\n<p>\u5728\u5218\u51ac\u770b\u6765\uff0cKeep \u4e3a\u7528\u6237\u63d0\u4f9b\u4e86\u53e6\u4e00\u79cd\u5065\u8eab\u8bad\u7ec3\u7684\u53ef\u80fd\uff0c\u4e0d\u4f1a\u8bd5\u56fe\u4e5f\u4e0d\u53ef\u80fd\u5b8c\u5168\u53d6\u4ee3\u7ebf\u4e0b\u573a\u666f\u3002\u5b9a\u5236\u7684\u8bad\u7ec3\u8ba1\u5212\uff0c\u76f8\u5f53\u4e8e\u63d0\u4f9b\u4e86\u7ebf\u4e0b\u4e00\u5bf9\u4e00\u7684\u79c1\u6559\u670d\u52a1\uff0c\u4f60\u53ef\u4ee5\u8bbe\u5b9a\u6bd4\u5982\u589e\u808c\u6216\u51cf\u8102\u7684\u76ee\u6807\uff0c\u8fd9\u90e8\u5206\u5185\u5bb9\u9700\u8981\u4ed8\u8d39\uff0c\u4e5f\u662f Keep \u4f1a\u5458\u4e1a\u52a1\u7684\u4e3b\u8981\u7ec4\u6210\uff0c\u300c\u76ee\u524d Keep \u4ed8\u8d39\u7528\u6237\u7684\u89c4\u6a21\u5df2\u7ecf\u8fbe\u5230\u5343\u4e07\u7ea7\u3002\u300d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u300c\u76f4\u64ad\u300d\uff0c\u751f\u5b58\u5fc5\u5907\u65b0\u6280\u80fd<\/h2>\n\n\n\n<p>\u548c Peloton \u9006\u88ad\u589e\u957f\u4e00\u6837\uff0c\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u7206\u53d1\uff0c\u7ed9\u4e86 Keep \u5927\u6b65\u8d76\u8d85\u7684\u673a\u4f1a\uff0cApp \u4e0b\u8f7d\u91cf\u59cb\u7ec8\u4f4d\u5217\u82f9\u679c App Store\u300c\u5065\u5eb7\u5065\u7f8e\u300d\u7c7b\u522b\u7684\u699c\u9996\u3002<\/p>\n\n\n\n<p>\u300c\u5176\u5b9e\u76f4\u64ad\u8fd9\u4e2a\u4e8b\u513f\uff0c\u6211\u4eec\u5185\u90e8\u53bb\u5e74 Q4 \u7684\u65f6\u5019\u5c31\u6709\u8ba8\u8bba\uff0c\u6ca1\u60f3\u5230\u75ab\u60c5\u6765\u5f97\u8fd9\u4e48\u8fc5\u901f\uff0c\u6700\u540e 1 \u6708\u5e95\u5c31\u63d0\u524d\u4e0a\u7ebf\u4e86\u3002\u300dKeep \u516c\u5173\u8d1f\u8d23\u4eba\u674e\u82e5\u540d\u66fe\u544a\u8bc9\u6781\u5ba2\u516c\u56ed\u3002\u75ab\u60c5\u671f\u95f4 Keep \u5728 APP \u4e0a\u7ebf\u4e86\u300c\u5047\u671f\u8fd0\u52a8\u76f4\u64ad\u5927\u5168\u300d\u4e13\u680f\uff0c\u8054\u5408\u8d81\u65e9 App\u3001Shape \u5851\u5065\u8eab\u3001\u6bcf\u65e5\u745c\u4f3d App\uff0clululemon \u53ca\u5065\u8eab kol\uff0c\u63a8\u51fa\u805a\u5408\u578b\u8fd0\u52a8\u76f4\u64ad\u5e73\u53f0\u3002<\/p>\n\n\n\n<p>\u5bf9\u76f4\u64ad\u8fd9\u4ef6\u4e8b\u7684\u601d\u8003\uff0c\u5e76\u6ca1\u6709\u56e0\u4e3a\u75ab\u60c5\u8d8b\u4e8e\u7a33\u5b9a\u800c\u4e2d\u6b62\uff0c\u53cd\u5012\u8fd9\u6bb5\u65f6\u95f4\u79ef\u7d2f\u7684\u7ecf\u9a8c\u548c\u6559\u8bad\uff0c\u8ba9 Keep \u5bf9\u672a\u6765\u76f4\u64ad\u8bfe\u7684\u5546\u4e1a\u5316\u6709\u4e86\u66f4\u591a\u60f3\u6cd5\u3002<\/p>\n\n\n\n<p>\u300c\u672a\u6765\uff0c\u76f4\u64ad\u5c06\u6210\u4e3a Keep \u8f85\u52a9\u7528\u6237\u5728\u5bb6\u8fd0\u52a8\u7684\u4e3b\u8981\u5f62\u5f0f\u4e4b\u4e00\u300d\u5218\u51ac\u900f\u9732\u79f0\uff0c\u516c\u53f8\u603b\u90e8\u6b63\u642d\u5efa\u4e13\u95e8\u7684\u76f4\u64ad\u95f4\uff0c\u8ba1\u5212\u4e03\u6708\u4efd\u914d\u5408\u5355\u8f66\u4ea7\u54c1\u63a8\u51fa\u76f4\u64ad\u8ba2\u9605\u8bfe\uff0c\u300c\u6709\u70b9\u50cf\u5355\u8f66\u7248\u7684\u8bad\u7ec3\u8425\uff0c\u80fd\u591f\u5b9e\u65f6\u548c\u7528\u6237\u4e92\u52a8\u3002\u300d<\/p>\n\n\n\n<p>Keep \u8ba1\u5212\u5728 2020 \u5e74 7 \u6708\u4efd\u5de6\u53f3\u9996\u5148\u5c1d\u8bd5\u63a8\u51fa\u5355\u8f66\u76f4\u64ad\u8bfe\uff0c\u672a\u6765\u4f1a\u9010\u6b65\u5f15\u5165\u76f4\u64ad\u8bfe\u4f53\u7cfb\uff5cKeep<\/p>\n\n\n\n<p>\u672a\u6765\u8fd0\u52a8\u7684\u4f53\u9a8c\u662f\u8981\u5347\u7ea7\u7684\uff0c\u76f4\u64ad\u53ef\u80fd\u662f\u4e00\u4e2a\u65b0\u7684\u673a\u4f1a\u3002\u76f4\u64ad\u50cf\u662f\u7ebf\u4e0a\u7684\u56e2\u8bfe\uff0c\u5982\u679c\u6709\u7ecf\u9a8c\u4e30\u5bcc\u7684\u6559\u7ec3\uff0c\u901a\u8fc7\u4e00\u4e9b\u597d\u7684\u4e92\u52a8\u5f62\u5f0f\uff0c\u53cd\u5012\u80fd\u591f\u66f4\u597d\u5730\u8c03\u52a8\u8d77\u7528\u6237\u7684\u79ef\u6781\u6027\u3002\u300cKeep \u6b63\u5728\u63a2\u7d22\u8fd9\u79cd\u65b0\u7684\u53ef\u80fd\uff0c\u672a\u6765\u4e5f\u5e0c\u671b\u5c06\u76f4\u64ad\u8bfe\u7684\u5f62\u5f0f\u63a8\u5e7f\u5230\u5355\u8f66\u4e4b\u5916\u7684\u5185\u5bb9\u9886\u57df\u300d\u5218\u51ac\u6307\u51fa\u3002<\/p>\n\n\n\n<p>\u4e0d\u8fc7\u75ab\u60c5\u7684\u7a81\u88ad\u66f4\u8ba9\u5927\u5bb6\u610f\u8bc6\u5230\u597d\u8eab\u4f53\u7684\u91cd\u8981\u6027\uff0c\u7b2c\u4e00\u8d22\u7ecf\u5546\u4e1a\u6570\u636e\u4e2d\u5fc3\u53d1\u5e03\u7684\u300a2020 \u5065\u8eab\u5927\u5668\u68b0\u65b0\u8d8b\u52bf\u7814\u7a76\u300b\u663e\u793a\uff0c\u4e2d\u56fd\u5065\u8eab\u5668\u68b0\u5e02\u573a\u89c4\u6a21\u4ece 2017 \u5e74\u81f3\u4eca\u589e\u5e45\u8d85\u8fc7 15%\uff0c\u4e3a\u597d\u8eab\u6750\u4e70\u5355\u4e5f\u80fd\u4f5c\u4e3a\u4e00\u9879\u957f\u671f\u4ef7\u503c\u578b\u6295\u8d44\u3002Keep \u5728\u6210\u957f\u6700\u5173\u952e\u7684\u65f6\u523b\u62ff\u5230 E 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