{"id":32312,"date":"2020-06-30T15:05:18","date_gmt":"2020-06-30T07:05:18","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=32312"},"modified":"2020-06-30T15:05:19","modified_gmt":"2020-06-30T07:05:19","slug":"0%e5%9f%ba%e7%a1%80%e5%b0%8f%e7%99%bd%e5%bf%85%e7%9c%8b%e6%83%b3%e8%a6%81%e6%88%90%e4%b8%ba%e5%b0%8f%e7%ba%a2%e4%b9%a6kol%e4%bd%a0%e5%bf%85%e9%a1%bb%e7%9f%a5%e9%81%93%e7%9a%84%e4%ba%8b%e6%83%85","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\/32312.html","title":{"rendered":"0\u57fa\u7840\u5c0f\u767d\u5fc5\u770b\u60f3\u8981\u6210\u4e3a\u5c0f\u7ea2\u4e66KOL\u4f60\u5fc5\u987b\u77e5\u9053\u7684\u4e8b\u60c5\u2014\u2014\u4ec0\u4e48\u662f\u5c0f\u7ea2\u4e66\uff1f"},"content":{"rendered":"\n<p><strong>\u4ec0\u4e48\u662f<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b0%8f%e7%ba%a2%e4%b9%a6\" title=\"\u5c0f\u7ea2\u4e66\" target=\"_blank\">\u5c0f\u7ea2\u4e66<\/a><\/span>\uff1f<\/strong><\/p>\n\n\n\n<p>\u5b98\u65b9\u662f\u8fd9\u6837\u89e3\u91ca\u7684\uff1a\u00a0<\/p>\n\n\n\n<p><span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u662f\u5e74\u8f7b\u4eba\u7684\u751f\u6d3b\u65b9\u5f0f\u5e73\u53f0\u548c\u6d88\u8d39\u51b3\u7b56\u5165\u53e3\uff0c\u7531\u6bdb\u6587\u8d85\u548c\u77bf\u82b3\u4e8e 2013 \u5e74\u5728\u4e0a\u6d77\u521b\u7acb\uff0c\u81f4\u529b\u4e8e\u8ba9\u5168\u4e16\u754c\u7684\u597d\u751f\u6d3b\u89e6\u624b\u53ef\u53ca\u3002\u5728\u5c0f\u7ea2\u4e66\uff0c\u7528\u6237\u901a\u8fc7\u77ed\u89c6\u9891\u3001\u56fe\u6587\u7b49\u5f62\u5f0f\u6807\u8bb0\u751f\u6d3b\u70b9\u6ef4\u3002\u622a\u81f3 2019 \u5e74 3 \u6708\uff0c\u5c0f\u7ea2\u4e66\u7528\u6237\u6570\u8d85\u8fc7 2.2 \u4ebf\uff0c\u5e76\u6301\u7eed\u5feb\u901f\u589e\u957f\uff0c\u5176\u4e2d 70% \u7528\u6237\u662f 90 \u540e\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"945\" height=\"403\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/06\/image-173.png\" alt=\"\" class=\"wp-image-32314\"\/><\/figure><\/div>\n\n\n\n<p>\u6b64\u5916\uff0c\u5c0f\u7ea2\u4e66\u7684\u613f\u666f\u662f\u300c\u6210\u4e3a\u6700\u53d7\u7528\u6237\u4fe1\u4efb\u7684\u4e92\u8054\u7f51\u516c\u53f8\u300d\uff1b\u4f7f\u547d\u662f\u300c\u8ba9\u5168\u4e16\u754c\u7684\u597d\u751f\u6d3b\u89e6\u624b\u53ef\u53ca\u300d\uff1b\u4f01\u4e1a\u6587\u5316\u662f\u300c\u6709\u7ed3\u679c\u3001\u6709\u6d1e\u5bdf\u3001\u6709\u4fe1\u4efb\u3001\u6709\u683c\u5c40\u300d\u3002<\/p>\n\n\n\n<p>\u521b\u65b0\u6c42\u53d8\u7684\u5c0f\u7ea2\u4e66\u5728\u65b0\u4e00\u8f6e\u53d8\u9769\u540e\u957f\u4ec0\u4e48\u6837\uff1f<\/p>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u6700\u8fd1\u300c\u5f88\u7ea2\u300d\u3002<\/p>\n\n\n\n<p>\u5173\u4e8e\u5c0f\u7ea2\u4e66\u7684\u53d1\u5c55\u53f2\uff0c\u4e00\u76f4\u90fd\u6709\u5f88\u591a\u865a\u865a\u5b9e\u5b9e\u7684\u62a5\u9053\u3002\u6211\u4eec\u4e0d\u59a8\u5148\u6765\u770b\u770b\u5c0f\u7ea2\u4e66\u5b98\u65b9\u603b\u7ed3\u7684\u4e5f\u662f\u6700\u6743\u5a01\u7684\u4e00\u4e2a\u7248\u672c\u7684\u300c\u5c0f\u7ea2\u4e66\u53d1\u5c55\u53f2\u300d\u3002<\/p>\n\n\n\n<p>2013 \u5e74\u6210\u7acb\uff0c\u4e0d\u77e5\u4e0d\u89c9\u5c0f\u7ea2\u4e66\u8d70\u8fc7\u4e86\u6162\u8282\u594f\u7684\u524d 5 \u5e74\u3002\u4ece 2018 \u5e74\u5f00\u59cb\uff0c\u5c0f\u7ea2\u4e66\u5f00\u59cb\u53d1\u529b\u5f2f\u9053\u8d85\u8f66\u3002\u5c24\u5176\u5728 2019 \u5e74\uff0c\u6700\u65b0\u7528\u6237\u6570\u5df2\u7a81\u7834 2.5 \u4ebf\uff0c\u5e76\u4e14\u5728\u7ecf\u5386\u4e86\u300c\u6570\u636e\u9020\u5047\u300d\u3001\u300c\u7535\u5546\u88ab\u8bdf\u75c5\u300d\u3001\u300c\u79cd\u8349\u4ee3\u5199\u300d\u7b49\u98ce\u6ce2\uff0c\u5c0f\u7ea2\u4e66\u6beb\u4e0d\u72b9\u8c6b\u5730\u5f00\u59cb\u4e86\u5927\u5200\u9614\u65a7\u7684\u6574\u987f\u548c\u6539\u9769\u3002<\/p>\n\n\n\n<p>\u8fd1\u671f\u4e3a\u4eba\u6240\u70ed\u8bae\u7684\u4e00\u7cfb\u5217\u89c4\u5219\u548c\u63aa\u65bd\u4fbf\u662f\u4e0a\u7ebf\u4e86\u300c\u54c1\u724c\u5408\u4f5c\u4eba\u65b0\u89c4\u300d\uff0c\u6839\u636e\u5b98\u65b9\u53e3\u5f84\uff0c\u65b0\u89c4\u7684\u51fa\u53f0\u662f\u4e3a\u4e86\u63d0\u9ad8\u5408\u4f5c\u4eba\u8d28\u91cf\uff0c\u589e\u52a0 MCN \u6548\u7387\uff0c\u4e25\u60e9\u672a\u62a5\u5907\u5e7f\u544a\u7b14\u8bb0\u4ee5\u53ca\u6570\u636e\u9020\u5047\u7684\u7528\u6237\u3002\u4e00\u53e5\u8bdd\u6982\u62ec\u5c31\u662f\u8981\u8fdb\u4e00\u6b65\u4f7f\u5e73\u53f0\u89c4\u8303\u5316\u3002<\/p>\n\n\n\n<p>2019 \u5e74\u91cd\u65b0\u8c03\u6574\u7ec4\u7ec7\u67b6\u6784\u4e4b\u540e\u7684\u5c0f\u7ea2\u4e66\uff0c\u76ee\u524d\u4e3b\u8981\u6709 4 \u5927\u4e1a\u52a1\u6a21\u5757\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u793e\u533a<\/li><\/ol>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u793e\u533a\u6bcf\u5929\u4ea7\u751f\u8d85\u8fc7\u6570\u5341\u4ebf\u6b21\u7684\u7b14\u8bb0\u66dd\u5149\u91cf\uff0c\u5185\u5bb9\u8986\u76d6\u65f6\u5c1a\u3001\u4e2a\u62a4\u3001\u5f69\u5986\u3001\u7f8e\u98df\u3001\u65c5\u884c\u3001\u5a31\u4e50\u3001\u8bfb\u4e66\u3001\u5065\u8eab\u3001\u6bcd\u5a74\u7b49\u5404\u4e2a\u751f\u6d3b\u65b9\u5f0f\u9886\u57df\u3002<\/p>\n\n\n\n<p>2.\u798f\u5229\u793e<\/p>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u798f\u5229\u793e\u662f\u5c0f\u7ea2\u4e66\u7684\u81ea\u8425\u7535\u5546\u5e73\u53f0\uff0c\u5728\u5c0f\u7ea2\u4e66\u798f\u5229\u793e\uff0c\u7528\u6237\u53ef\u4ee5\u4e00\u952e\u8d2d\u4e70\u6765\u81ea\u5168\u4e16\u754c\u7684\u4f18\u8d28\u7f8e\u5986\u3001\u65f6\u5c1a\u3001\u5bb6\u7535\u3001\u96f6\u98df\u5546\u54c1\u3002<\/p>\n\n\n\n<p>3.\u54c1\u724c\u53f7<\/p>\n\n\n\n<p>\u5728\u6240\u6709\u4e1a\u52a1\u6a21\u5757\u4e2d\uff0c\u54c1\u724c\u53f7\u662f\u4e8e 2019 \u5e74 3 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