{"id":38990,"date":"2021-05-31T15:59:43","date_gmt":"2021-05-31T07:59:43","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=38990"},"modified":"2021-05-31T15:59:44","modified_gmt":"2021-05-31T07:59:44","slug":"%e8%bf%90%e8%90%a5%e7%81%af%e5%a1%94%e5%8c%97%e6%9e%81%e6%98%9f%e6%8c%87%e6%a0%87","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/coo\/38990.html","title":{"rendered":"\u8fd0\u8425\u706f\u5854\u201c\u5317\u6781\u661f\u6307\u6807\u201d"},"content":{"rendered":"\n<p>\u5728\u4e92\u8054\u7f51\u8fd0\u8425\u4e2d\uff0c<strong>\u201c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/omtm\" title=\"\u5317\u6781\u661f\u6307\u6807\" target=\"_blank\">\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\u201d\u90fd\u662f\u706f\u5854\u822c\u7684\u5b58\u5728<\/strong>\uff0c\u5728\u5b83\u7684\u6307\u5f15\u4e0b\uff0c\u65e5\u5e38\u8fd0\u8425\u6240\u9700\u7684\u9636\u6bb5\u6027\u76ee\u6807\u3001\u7b56\u7565\u548c\u8d44\u6e90\u914d\u7f6e\u4f18\u5148\u7ea7\u7b49\u7ec6\u9879\u65b9\u80fd\u6cbf\u7740\u76f8\u5bf9\u6e05\u6670\u7684\u8def\u5f84\u8fdb\u884c\u6392\u5e03\uff0c\u4fbf\u4e8e\u5c06\u6709\u9650\u7684\u8fd0\u8425\u8d44\u6e90\u6295\u5165\u5728\u6700\u6709\u4ef7\u503c\u7684\u4e8b\u60c5\u4e0a\u3002<\/p>\n\n\n\n<p>\u4eca\u5929\u6765\u8be6\u7ec6\u804a\u804a\u201c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/OMTM\" target=\"_blank\" title=\"\u5317\u6781\u661f\u6307\u6807\">\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\u201d\u7684\u7531\u6765\u3001\u8bbe\u5b9a\u539f\u5219\u4ee5\u53ca\u5982\u4f55\u5728\u8fd0\u8425\u5b9e\u64cd\u4e2d\u8fdb\u884c\u5e94\u7528\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1\u3001\u4ec0\u4e48\u662f\u201c\u5317\u6781\u661f\u6307\u6807\u201d<\/strong><\/h2>\n\n\n\n<p>\u6211\u4eec\u77e5\u9053\uff0c\u4e00\u6b3e\u4e92\u8054\u7f51\u4ea7\u54c1\u5728\u589e\u957f\u7684\u8fc7\u7a0b\u4e2d\uff0c\u76f8\u5173\u7684\u6570\u636e\u6307\u6807\u4f1a\u6709\u5f88\u591a\uff0c\u800c\u5bf9\u4e8e\u8fd0\u8425\u800c\u8a00\uff0c\u9996\u5148\u8981\u627e\u5230\u54ea\u4e9b\u662f\u4e0e\u589e\u957f\u76f8\u5173\u7684\u6838\u5fc3\u6307\u6807\uff0c\u4e5f\u5c31\u662f\u660e\u786e\u4e0e\u7528\u6237\u5bf9\u4ea7\u54c1\u6838\u5fc3\u4ef7\u503c\u7684\u4f53\u9a8c\u6700\u76f4\u63a5\u76f8\u5173\u7684\u884c\u4e3a\u3002<\/p>\n\n\n\n<p>\u4ee5\u5fae\u4fe1\u4e3a\u4f8b\uff0c\u8fd9\u4e9b\u884c\u4e3a\u5c31\u5305\u62ec\u7528\u6237\u6dfb\u52a0\u4e86\u591a\u5c11\u597d\u53cb\u3001\u4e0e\u597d\u53cb\u7684\u804a\u5929\u9891\u6b21\u3001\u53d1\u5e03\u4e86\u591a\u5c11\u6761\u670b\u53cb\u5708\u3001\u53c2\u4e0e\u4e86\u591a\u5c11\u4e2a\u7fa4\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u5f88\u663e\u7136\uff0c\u8fd9\u4e9b\u4e0e\u884c\u4e3a\u5173\u8054\u7684\u6307\u6807\u4e5f\u6709\u591a\u4e2a\uff0c\u4f46\u5728\u5236\u5b9a\u589e\u957f\u7b56\u7565\u65f6\uff0c\u60f3\u8981\u505a\u5230\u9762\u9762\u4ff1\u5230\u6ee1\u8db3\u6240\u6709\u7684\u6307\u6807\u8981\u6c42\u51e0\u4e4e\u662f\u4e0d\u53ef\u80fd\u7684\uff0c\u6b64\u65f6\u5c31\u9700\u8981\u7f29\u5c0f\u5173\u6ce8\u8303\u56f4\uff0c\u6700\u597d\u80fd\u627e\u5230\u4e00\u4e2a\u80fd\u51b3\u5b9a\u4ea7\u54c1\u6210\u8d25\u7684\u6307\u6807\uff0c\u6765\u6307\u5f15\u6240\u6709\u8fd0\u8425\u6d3b\u52a8\u7684\u65b9\u5411\uff0c\u8fd9\u4e2a\u6307\u6807\u5c31\u662f\u6240\u8c13\u7684\u201c\u5317\u6781\u661f\u6307\u6807\u201d\u3002<\/p>\n\n\n\n<p>\u5317\u6781\u661f\u6307\u6807\uff08North Star Metric\uff09\uff0c\u53c8\u88ab\u79f0\u4e3a\u552f\u4e00\u91cd\u8981\u6307\u6807\uff08One metric that matters\uff09\uff0c\u662f\u8861\u91cf\u4ea7\u54c1\u3001\u4e1a\u52a1\u6210\u529f\u4e0e\u5426\u7684\u5173\u952e\u6307\u6807\u3002<strong>\u5317\u6781\u661f\u6307\u6807\u8981\u80fd\u6700\u4e3a\u7cbe\u51c6\u5730\u6293\u4f4f\u4ea7\u54c1\u4e3a\u7528\u6237\u521b\u9020\u7684\u6838\u5fc3\u4ef7\u503c<\/strong>\uff0c\u5b83\u4f53\u73b0\u4e86\u4ea7\u54c1\u8bd5\u56fe\u89e3\u51b3\u7684\u201c\u7528\u6237\u9700\u6c42\u4e0e\u5e73\u53f0\u7ecf\u8425\u201d\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u662f\u4e00\u7ecf\u786e\u5b9a\u540e\u8fd0\u8425\u8981\u5b9e\u73b0\u7684\u552f\u4e00\u91cd\u8981\u6307\u6807\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2\u3001\u8bbe\u5b9a\u539f\u5219\u548c\u6807\u51c6<\/strong><\/h2>\n\n\n\n<p>\u4e3a\u4e86\u5e2e\u52a9\u4ea7\u54c1\u5b9e\u73b0\u957f\u671f\u7684\u53ef\u6301\u7eed\u589e\u957f\uff0c<strong>\u5317\u6781\u661f\u6307\u6807\u539f\u5219\u4e0a\u53ea\u80fd\u6709\u4e00\u4e2a<\/strong>\uff0c\u5c3d\u7ba1\u968f\u7740\u4ea7\u54c1\u7684\u53d1\u5c55\u548c\u8fed\u4ee3\uff0c\u5317\u6781\u661f\u4e5f\u9700\u8981\u968f\u4e4b\u6539\u53d8\uff0c\u4f46\u4e0d\u53d8\u7684\u539f\u5219\u6c38\u8fdc\u90fd\u662f\u201cOnly One\u201d\u3002<\/p>\n\n\n\n<p>\u5b9e\u9645\u4e0a\uff0c\u5317\u6781\u661f\u6307\u6807\u5728\u8bbe\u5b9a\u65f6\u5e76\u4e0d\u590d\u6742\u3002<\/p>\n\n\n\n<p><strong>\u8981\u4e48<\/strong><strong>\u4e0e\u4ea7\u54c1\u4ef7\u503c\u9ad8\u5ea6\u76f8\u5173<\/strong>\uff0c\u5373\u80fd\u5728\u4e92\u8054\u7f51\u6c5f\u6e56\u4e0a\u83b7\u5f97\u4e00\u5e2d\u4e4b\u5730\u7684\u4ea7\u54c1\u6838\u5fc3\u529f\u80fd\uff08\u5982\u77e5\u4e4e\u7684\u201c\u56de\u7b54\u95ee\u9898\u6570\u91cf\u201d\uff09\uff1b<strong>\u8981\u4e48<\/strong><strong>\u4e0e<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u9ad8\u5ea6\u76f8\u5173<\/strong>\uff0c\u5373\u6709\u52a9\u4e8e\u63d0\u5347\u4ea7\u54c1\u7684\u6574\u4f53\u4e1a\u52a1\u89c4\u6a21\uff08\u5982\u4eac\u4e1c\u7684\u201c\u5e73\u53f0\u603b\u4ea4\u6613\u989d\u201d\uff09\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u5317\u6781\u661f\u6307\u6807\u4e00\u5b9a\u8981\u80fd\u591f\u91cf\u5316\u5176\u5177\u5907\u64cd\u4f5c\u6027\u3002\u6211\u4e2a\u4eba\u662f\u975e\u5e38\u53cd\u5bf9\u5c06\u5b9a\u6027\u76ee\u6807\u8bbe\u5b9a\u4e3a\u5317\u6781\u661f\u6307\u6807\u7684\uff0c\u5b9a\u6027\u8fd9\u79cd\u4e8b\u60c5\u592a\u8fc7\u52a1\u865a\uff0c\u4e5f\u5f88\u96be\u4e0e\u5176\u5b83\u6838\u5fc3\u6307\u6807\u8fdb\u884c\u5173\u8054\uff0c\u6240\u4ee5\u5317\u6781\u661f\u6307\u6807\u4e00\u5b9a\u8981\u80fd\u591f\u91cf\u5316\u3002<\/p>\n\n\n\n<p>\u81f3\u4e8e\u5728\u64cd\u4f5c\u6027\u5c42\u9762\uff0c\u8bbe\u5b9a\u5317\u6781\u661f\u6307\u6807\u65f6\u53ef\u9075\u5faa\u4ee5\u4e0b\u51e0\u70b9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7b80\u5355\uff1a\u662f\u4e00\u4e2a\u5177\u4f53\u7684\u6570\u5b57\uff1b<\/li><li>\u5b9e\u65f6\uff1a\u6570\u5b57\u652f\u6301\u5b9e\u65f6\u66f4\u65b0\uff1b<\/li><li>\u53ef\u843d\u5730\uff1a\u80fd\u591f\u5177\u4f53\u5230\u53ef\u843d\u5730\u7684\u8fd0\u8425\u4e8b\u9879\u4e0a\uff1b<\/li><li>\u53ef\u6bd4\u8f83\uff1a\u80fd\u5b9e\u73b0\u7eb5\u5411\u548c\u8fc7\u53bb\u5bf9\u6bd4\uff0c\u6a2a\u5411\u548c\u7ade\u5bf9\u5bf9\u6bd4\u3002<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3\u3001\u4e3e\u4e2a\u4f8b\u5b50<\/strong><\/h2>\n\n\n\n<p>\u5176\u5b9e\u5728\u8fd0\u8425\u5b9e\u64cd\u4e2d\uff0c\u4f60\u53ef\u4ee5\u628a\u4efb\u4f55\u4e00\u4e2a\u6307\u6807\u8bbe\u5b9a\u4e3a\u5317\u6781\u661f\u6307\u6807\uff0c\u5173\u952e\u5c31\u770b\u8fd9\u4e2a\u6307\u6807\u80fd\u5426\u5173\u8054\u5230\u4ea7\u54c1\u5176\u5b83\u7684\u6838\u5fc3\u6307\u6807\uff0c\u53ea\u8981\u80fd\uff0c\u5c31\u53ef\u4ee5\u5148\u8dd1\u8dd1\u770b\uff0c\u5b9e\u5728\u4e0d\u884c\u518d\u8fdb\u884c\u8c03\u6574\u3002<\/p>\n\n\n\n<p>\u4ee5\u4eac\u4e1c\u5546\u57ce\u4e3a\u4f8b\uff0c\u5176\u5317\u6781\u661f\u6307\u6807\u4e3a\u201c\u5e73\u53f0\u603b\u4ea4\u6613\u989d\uff08GMV\uff09\u201d\uff0c\u8be5\u6307\u6807\u4e0e\u5176\u201c\u4e92\u8054\u7f51\u7535\u5546\u201d\u7684\u5546\u4e1a\u6a21\u5f0f\u9ad8\u5ea6\u76f8\u5173\uff0c\u4e14\u80fd\u4e0e\u591a\u9879\u6838\u5fc3\u6307\u6807\u8fdb\u884c\u5173\u8054\uff0c\u5177\u4f53\u89c1\u4ee5\u4e0b\u516c\u5f0f\uff1a<\/p>\n\n\n\n<p><em><strong>GMV\u589e\u957f=\u5e73\u53f0\u54c1\u7c7b\u6570\u91cf*\u6bcf\u4e2a\u54c1\u7c7b\u7684\u4ea7\u54c1\u5e93\u5b58*\u6bcf\u4e2a\u4ea7\u54c1\u9875\u7684\u6d41\u91cf*\u8d2d\u4e70\u8f6c\u5316\u7387*\u5ba2\u5355\u4ef7*\u91cd\u590d\u8d2d\u4e70\u6b21\u6570*\u2026\u2026<\/strong><\/em><strong><\/strong><\/p>\n\n\n\n<p>\u4e0d\u96be\u770b\u51fa\uff0cGMV\u8fd9\u4e2a\u5317\u6781\u661f\u6307\u6807\uff0c\u53ef\u4ee5\u4e0eN\u591a\u4e2a\u6307\u6807\u8fdb\u884c\u5173\u8054\uff0c\u8003\u8651\u5230\u6709\u4e9b\u6307\u6807\u8fd8\u53ef\u4ee5\u7ee7\u7eed\u8fdb\u884c\u5206\u62c6\uff0c\u6240\u4ee5\u8fd9\u4e2a\u516c\u5f0f\u5176\u5b9e\u662f\u53ef\u4ee5\u65e0\u9650\u5199\u4e0b\u53bb\u3002<\/p>\n\n\n\n<p><strong>\u6307\u6807\u80cc\u540e\u662f\u8fd0\u8425\u52a8\u4f5c\uff0c\u800c\u8fd0\u8425\u80cc\u540e\u662f\u8d44\u6e90\u3002<\/strong><\/p>\n\n\n\n<p>\u5728\u786e\u5b9a\u4e86\u5317\u6781\u661f\u6307\u6807\u4e4b\u540e\uff0c\u6240\u6709\u7684\u8d44\u6e90\u5c31\u53ef\u4ee5\u56f4\u7ed5\u8be5\u6307\u6807\u8fdb\u884c\u914d\u7f6e\uff0c\u5f3a\u76f8\u5173\u7684\u7ed9\u4e88\u9ad8\u4f18\u652f\u6301\uff0c\u5f31\u76f8\u5173\u7684\u53ef\u4ee5\u9002\u5f53\u5f80\u540e\u6392\uff0c\u81f3\u4e8e\u4e0d\u76f8\u5173\u7684\uff0c\u8981\u4e48\u6682\u505c\u8981\u4e48\u62ff\u6389\u3002\u8fd9\u5c31\u662f\u5317\u6781\u661f\u6307\u6807\u7684\u9b45\u529b\u6240\u5728\uff0c\u4e0d\u4ec5\u80fd\u5e2e\u52a9\u8fd0\u8425\u65b9\u5398\u6e05\u5173\u952e\u4e8b\u9879\uff0c\u5e76\u4e14\u80fd\u4e3a\u8fd0\u8425\u8d44\u6e90\u7684\u914d\u7f6e\u63d0\u4f9b\u5173\u952e\u4f9d\u636e\uff0c\u786e\u4fdd\u8d44\u6e90\u5229\u7528\u7684\u6700\u5927\u5316\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7ed3\u8bed<\/strong><\/h2>\n\n\n\n<p>\u4fd7\u8bdd\u8bf4\uff1a<strong>\u65b9\u5411\u6bd4\u52aa\u529b\u66f4\u91cd\u8981<\/strong>\u3002\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u4e92\u8054\u7f51\u5e02\u573a\u4e2d\uff0c\u516c\u53f8\u7684\u5404\u9879\u8d44\u6e90\u80fd\u5426\u6b65\u8c03\u4e00\u81f4\u5730\u5411\u540c\u4e00\u4e2a\u65b9\u5411\u524d\u8fdb\uff0c\u5bf9\u4e8e\u4efb\u4f55\u4e00\u6b3e\u4ea7\u54c1\u7684\u8fd0\u8425\u6765\u8bf4\u90fd\u81f3\u5173\u91cd\u8981\uff0c\u8fd9\u5c31\u662f\u5317\u6781\u661f\u6307\u6807\u5b58\u5728\u7684\u6700\u5927\u4ef7\u503c\u548c\u610f\u4e49\u3002<\/p>\n\n\n\n<p>\u5b83\u5c31\u50cf\u706f\u5854\u4e00\u6837\uff0c\u6307\u5f15\u4f01\u4e1a\u6240\u6709\u90e8\u95e8\u751a\u81f3\u4e2a\u4eba\u7684\u884c\u52a8\u65b9\u5411\uff0c\u52b2\u513f\u5f80\u4e00\u5904\u4f7f\uff0c\u5c06\u4ea7\u54c1\u5e26\u5165\u5230\u6b63\u786e\u7684\u589e\u957f\u8f68\u9053\u4e2d\uff0c\u52a9\u5176\u5feb\u901f\u5b9e\u73b0\u7ec8\u6781\u76ee\u6807\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u2014\u2014 \u5982\u679c\u89c9\u5f97\u6587\u7ae0\u8fd8OK\uff0c\u8bf7\u8f6c\u53d1 \u2014\u2014<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span> \/ \u6dd8\u5b9d\u901b\u901b \/ \u6296\u97f3 \/ \u767e\u5ea6\u7cfb \/ \u77e5\u4e4e \/ \u5fae\u535a\/\u5927\u4f17\u70b9\u8bc4 \u7b49 \u5168\u7f51\u5404\u5e73\u53f0\u63a8\u5e7f\uff1b<\/p>\n\n\n\n<p class=\"has-luminous-vivid-orange-color has-text-color\">\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a 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