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class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%93%81%e7%89%8c\" title=\"\u54c1\u724c\" target=\"_blank\">\u54c1\u724c<\/a><\/span>\u5728\u505a\u6d3b\u52a8\uff0c\u6211\u4eec\u8c03\u7814\u4e0b\u522b\u4eba\u600e\u4e48\u505a\u7684\uff0c\u81ea\u5df1\u56f4\u7ed5\u9500\u91cf\u4e5f\u7b56\u5212\u4e0b\u3002<\/p>\n\n\n\n<p><strong>\u8fd9\u5c31\u6316\u6398\u4e24\u4e2a\u8bc9\u6c42\uff1a<\/strong><\/p>\n\n\n\n<p><strong>\u5176\u4e00<\/strong>\u9886\u5bfc\u8bc9\u6c42\uff08\u522b\u4eba\u5bb6\u5728\u505a\u6d3b\u52a8\uff0c\u6211\u60f3\u770b\u770b\u600e\u4e48\u505a\u7684\uff09<\/p>\n\n\n\n<p><strong>\u5176\u4e8c<\/strong>\u6211\u4eec\u81ea\u5df1\u7b56\u5212\u4e0b\uff08\u56f4\u7ed5\u9500\u91cf\uff09<\/p>\n\n\n\n<p><strong>\u9ec4\u91d1\u5708\u6cd5\u5219\u7b2c\u4e8c\u6b65<\/strong>\uff0c\u601d\u8003how\uff08\u600e\u4e48\u505a\uff09\u3002\u5f53\u6700\u5185\u5c42\u7684why\uff08\u4e3a\u4ec0\u4e48\uff09\u6709\u4e86\uff0c\u7b2c\u4e8c\u6b65\u600e\u4e48\u505a\u4e5f\u5c31\u51fa\u73b0\u5927\u6982\u753b\u50cf\u5728\u8111\u4e2d\u3002<\/p>\n\n\n\n<p>\u5982\u9886\u5bfc\u7ed9\u51fa\u7684\u5173\u952e\u8bcd\u201c\u7ade\u4e89\u5bf9\u624b\u201d\uff0c\u201c\u7ade\u4e89\u5bf9\u624b\u6d3b\u52a8\u201d\uff0c\u90a3\u4e48\u6211\u4eec\u5c31\u53ef\u4ee5\u5148\u5728\u8eab\u8fb9\u7b14\u8bb0\u672c\u4e2d\u628a\u5173\u952e\u8bcd\u5199\u51fa\uff0c<strong>\u6c9f\u901a\u540e\u7f57\u5217\u6574\u7406\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u8b6c\u5982\u8fd9\u4e9b\u95ee\u9898\uff1a<\/strong>\u7ade\u4e89\u5bf9\u624b\u6709\u51e0\u4e2a\uff0c\u6d3b\u52a8\u5728\u54ea\u91cc\u529e\uff1b\u5f00\u59cb\u7ed3\u675f\u65f6\u95f4\uff0c\u4f18\u60e0\u529b\u5ea6\u7b49\uff0c\u4f1a\u4e0d\u4f1a\u66f4\u52a0\u6e05\u6670\u4e9b\u3002<\/p>\n\n\n\n<p>\u5728\u4e0e\u9886\u5bfc\u4ea4\u8c08\u8fc7\u7a0b\u4e2d\uff0c\u4ecewhy\u4e0ehow\u53ef\u4ee5\u627e\u5230\u66f4\u591a\u6709\u5229\u5173\u952e\u4fe1\u606f\uff0c\u8fd9\u4e9b\u4fe1\u606f\u90fd\u662f\u660e\u786e\u4e0b\u6b65\u8ba1\u5212\u7684\u652f\u67f1\u3002<\/p>\n\n\n\n<p><strong>\u9ec4\u91d1\u5708\u7b2c\u4e09\u6b65<\/strong>\uff0c\u601d\u8003what\uff08\u4ec0\u4e48\uff09\uff0c\u82e5why\u548chow\u68b3\u7406\u7684\u6e05\u6670\uff0c\u90a3what\u81ea\u7136\u6c34\u5230\u6e20\u6210\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u8fc7\u7a0b\u9664\u4ee5\u201c\u6d3b\u52a8\u201d\u4e3a\u4e3b\u8c03\u7814\u5916\uff0c\u540c\u6837\u9002\u7528\u4e8e\u201c\u4ea7\u54c1\u5206\u6790\u201d\uff0c\u6216\u7ade\u54c1\u8425\u9500\u5206\u6790\u3002<\/p>\n\n\n\n<p>\u53ef\u80fd\u5f88\u591a\u4eba\u5728\u8fd9\u91cc\u5c31\u4f1a\u601d\u8003\uff0c\u9ec4\u91d1\u5708\u601d\u7ef4\u8be2\u95ee\u5b8c\u4e4b\u540e\u600e\u4e48\u505a\uff1f\u4e5f\u5c31\u7528\u5230\u4e0b\u4e2a\u5de5\u5177\u6765\u5206\u6790\u5177\u4f53\u4e8b\u7269\uff0c\u5373\u201c5W2H\u201d\u3002<\/p>\n\n\n\n<p><strong># \u89e3\u51b3\u4ec0\u4e48\u95ee\u9898<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.growthhk.cn\/tag\/5W2H\" data-type=\"URL\" data-id=\"https:\/\/www.growthhk.cn\/tag\/5W2H\" target=\"_blank\" rel=\"noreferrer noopener\">5W2H<\/a>\u53c8\u53eb\u4e03\u95ee\u5206\u6790\u6cd5\uff0c\u8d77\u59cb\u4e8e\u4e8c\u6218\u671f\u95f4\uff0c\u5728\u5e02\u573a\u5206\u6790\u4e2d\u6240\u627f\u62c5\u7684\u89d2\u8272\u4e3a\u201c\u5411\u5916\u6c42\u201d\uff0c\u5373\u770b\u7ade\u4e89\u5bf9\u624b\uff0c\u770b\u5916\u9762\u3002<\/p>\n\n\n\n<p><strong>5W\u5206\u522b\u4e3a\uff1a<\/strong><\/p>\n\n\n\n<p>what\uff08\u505a\u4ec0\u4e48\uff09when\uff08\u4f55\u65f6\uff09 where\uff08\u4f55\u5904\uff09 why\uff08\u4e3a\u4ec0\u4e48\u8981\u505a\uff09 who\uff08\u8c01\uff0c\u8c01\u6765\u505a\uff09<\/p>\n\n\n\n<p><strong>2H\u5206\u522b\u4e3a\uff1a<\/strong><\/p>\n\n\n\n<p>how\uff08\u600e\u4e48\u505a\uff0c\u5982\u4f55\u5b9e\u65bd\uff0c\u65b9\u6cd5\u662f\u4ec0\u4e48\uff09 how much\uff08\u591a\u5c11\uff0c\u505a\u5230\u4ec0\u4e48\u7a0b\u5ea6\uff09\u3002<\/p>\n\n\n\n<p>\u7406\u8bba\u603b\u662f\u67af\u71e5\uff0c\u6211\u4eec\u4f9d\u7136\u7528\u4e0a\u8ff0\u6545\u4e8b\u5c55\u5f00\uff0c\u4fbf\u4e8e\u7406\u89e3\uff1a\u5728\u63a5\u53d7\u5230\u9886\u5bfc\u4e24\u4e2a\u6307\u4ee4\u540e\uff0c\uff08\u5176\u4e00\uff0c\u770b\u5bf9\u624b\u5982\u4f55\u505a\uff0c\u5176\u4e8c\u6d3b\u52a8\u529b\u5ea6\uff09\uff0c\u6211\u4eec\u8fdb\u884c\u5c55\u5f00\u3002<\/p>\n\n\n\n<p><strong>\u5957\u5165\u5de5\u5177\u4e2d\u5982\u4e0b\uff1a<\/strong><\/p>\n\n\n\n<p>what\uff08\u505a\u4ec0\u4e48\uff09\uff1a\u770b\u7ade\u4e89\u5bf9\u624b\u5728\u54ea\u91cc\uff0c\u6709\u54ea\u4e9b<\/p>\n\n\n\n<p>when\uff08\u4f55\u65f6\uff09\uff1a\u8fd9\u4e24\u5929\u5c31\u8981\uff0c\u6d3b\u52a8\u65f6\u95f4\u9a6c\u4e0a\u5230<\/p>\n\n\n\n<p>where\uff08\u4f55\u5904\uff09\uff1a\u5728\u4ec0\u4e48\u573a\u666f\u4f7f\u7528\uff1f\u7aef\u5348\u8282<\/p>\n\n\n\n<p>why\uff08\u4e3a\u4ec0\u4e48\u8981\u505a\uff09\uff1a\u62a2\u5360\u7ade\u4e89\u5bf9\u624b\u66f4\u591a\u7528\u6237<\/p>\n\n\n\n<p>who\uff08\u8c01\u6765\u505a\uff09\uff1a\u4e0d\u77e5\u662f\u5426\u6709\u5176\u4ed6\u5e2e\u624b<\/p>\n\n\n\n<p>How 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class=\"wp-block-list\"><li><strong>1.<\/strong>2011\u5e74\u300a\u53f2\u8482\u592b\u00b7\u4e54\u5e03\u65af\u4f20\u300b<\/li><li><strong>2.<\/strong>BP\uff1a\u5546\u4e1a\u8ba1\u5212\uff0c\u5e74\u5ea6\u8425\u9500BP\u5373\u5e74\u8425\u9500\u8ba1\u5212<\/li><li><strong>3.<\/strong>4C\u8425\u9500\u7406\u8bba\uff1a\uff08The Marketing Theory of 4Cs)\uff0c\u56db\u4e2a\u57fa\u672c\u8981\u7d20\u5373\u6d88\u8d39\u8005\uff08Consumer\uff09\u3001\u6210\u672c\uff08Cost\uff09\u3001\u4fbf\u5229\uff08Convenience\uff09\u548c\u6c9f\u901a\uff08Communication\uff09\u3002<\/li><li><strong>4.<\/strong>4R\u8425\u9500\u7406\u8bba\uff1a\u4ee5\u5173\u7cfb\u8425\u9500\u4e3a\u6838\u5fc3\u7684\u5206\u6790\u5de5\u5177 \uff0c\u56db\u4e2a\u57fa\u672c\u8981\u7d20\u4e3a\u5173\u8054\uff08Relevancy\/Relevance\uff09\uff0c\u53cd\u5e94\uff08Reaction\uff09\uff0c\u5173\u7cfb\uff08Relationship\/Relation\uff09\uff0c\u62a5\u916c\uff08Reward\/Retribution\uff09<\/li><\/ul>\n\n\n\n<p class=\"has-text-align-center\">\u2014\u2014 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href=\"https:\/\/www.growthhk.cn\/tag\/%e9%a6%96%e5%b8%ad%e5%a2%9e%e9%95%bf%e5%ae%98\" target=\"_blank\" rel=\"noreferrer noopener\">\u9996\u5e2d\u589e\u957f\u5b98 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b0%8f%e7%ba%a2%e4%b9%a6\" target=\"_blank\" rel=\"noreferrer noopener\">\u5c0f\u7ea2\u4e66 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf\" target=\"_blank\" rel=\"noreferrer noopener\">\u7528\u6237\u589e\u957f \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth 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