{"id":45301,"date":"2021-07-29T12:04:29","date_gmt":"2021-07-29T04:04:29","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=45301"},"modified":"2021-08-10T13:38:42","modified_gmt":"2021-08-10T05:38:42","slug":"crm%e4%b8%bb%e7%ae%a1%e5%ba%94%e8%af%a5%e4%ba%86%e8%a7%a3%e7%9a%84%e5%ae%a2%e6%88%b7%e8%bf%90%e8%90%a5%e6%a8%a1%e5%9e%8b%ef%bd%9cscrm%e7%ac%94%e8%ae%b0","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/coo\/45301.html","title":{"rendered":"CRM\u4e3b\u7ba1\u5e94\u8be5\u4e86\u89e3\u7684\u5ba2\u6237\u8fd0\u8425\u6a21\u578b\uff5cSCRM\u7b14\u8bb0"},"content":{"rendered":"\n<p>\u6a21\u578b\u662f\u524d\u4eba\u667a\u6167\u7684\u603b\u7ed3\uff0c\u6700\u4f73\u5b9e\u8df5\u7684\u63d0\u70bc\u548c\u7406\u8bba\u56fa\u5316\u3002<\/p>\n\n\n\n<p>CRM<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%bf%90%e8%90%a5%e6%a8%a1%e5%9e%8b\" title=\"\u8fd0\u8425\u6a21\u578b\" 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class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"337\" height=\"332\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/image-148.png\" alt=\"\" class=\"wp-image-45305\"\/><\/figure><\/div>\n\n\n\n<p>3\u3001\u589e\u8d2d\uff08Cross-Sell\uff09<\/p>\n\n\n\n<p>\u6570\u636e\u8868\u660e\uff0c\u9762\u5411\u8001\u5ba2\u6237\u9500\u552e\u7684\u6210\u529f\u7387\u662f50%\uff0c\u9762\u5411\u65b0\u5ba2\u6237\u8425\u9500\u7684\u6210\u529f\u7387\u53ea\u670915%\uff1b\u540c\u65f6\uff0c\u7ef4\u62a4\u4e00\u4e2a\u8001\u5ba2\u6237\u7684\u8425\u9500\u8d39\u7528\u53ea\u662f\u83b7\u53d6\u4e00\u4e2a\u65b0\u5ba2\u6237\u7684\u8d39\u7528\u76841\/5\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u5bf9\u73b0\u6709\u5ba2\u6237\u7684\u6d88\u8d39\u4e60\u60ef\u3001\u504f\u597d\u7684\u5206\u6790\uff0c\u5229\u7528\u4ea4\u53c9\u9500\u552e\u6a21\u578b\uff0c\u53d1\u73b0\u987e\u5ba2\u591a\u79cd\u9700\u6c42\uff0c\u4e3b\u52a8\u79ef\u6781\u7684\u5411\u73b0\u6709\u5ba2\u6237\u3001\u5e02\u573a\u7b49\u63a8\u8350\u9500\u552e\u5176\u4ed6\u7684\u3001\u989d\u5916\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u8fd9\u5728\u7535\u5546\u884c\u4e1a\u5df2\u7ecf\u662f\u88ab\u8bc1\u660e\u7684\u5c61\u8bd5\u4e0d\u723d\u7684\u65b9\u6cd5\u3002\u63a8\u8350\u89c4\u5219\u5305\u62ec\uff1a<\/p>\n\n\n\n<p>1\uff09\u5411\u4e0a\u9500\u552e\uff08up-sell\uff09\u3002\u6839\u636e\u65e2\u6709\u5ba2\u6237\u8fc7\u53bb\u7684\u6d88\u8d39\u559c\u597d\uff0c\u63d0\u4f9b\u66f4\u9ad8\u4ef7\u503c\u6216\u8005\u5176\u4ed6\u7528\u4ee5\u52a0\u5f3a\u5176\u539f\u6709\u529f\u80fd\u6216\u8005\u7528\u9014\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u4e3e\u4f8b\uff0c\u6700\u65b0\u7248\u7684iPhone\u624b\u673a\uff0c\u53ef\u4ee5\u63a8\u8350\u7ed9\u8d2d\u4e70\u529b\u4e0a\u4e00\u4ee3iPhone\u624b\u673a\u7684\u5ba2\u6237\u8d2d\u4e70\uff0c\u6210\u4ea4\u7387\u51e0\u7387\u8f83\u9ad8\u3002<\/p>\n\n\n\n<p>2\uff09\u4ea4\u53c9\u9500\u552e\uff08cross-sell\uff09\u3002\u4ece\u5ba2\u6237\u7684\u8d2d\u4e70\u884c\u4e3a\u4e2d\u53d1\u73b0\u5ba2\u6237\u7684\u591a\u79cd\u9700\u6c42\uff0c\u5411\u5176\u63a8\u9500\u76f8\u5173\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u8c03\u67e5\u53d1\u73b0\uff0c\u5f88\u591a\u7537\u4eba\u8d2d\u4e70\u5c3f\u5e03\u540e\uff0c\u4f1a\u540c\u65f6\u8d2d\u4e70\u5564\u9152\u3002\u53ef\u4ee5\u63a8\u65ad\u4e0b\u4e00\u4f4d\u4e70\u5c3f\u5e03\u7684\u4eba\u5927\u6982\u7387\u4e5f\u4f1a\u4e70\u5564\u9152\u3002\u4e8e\u662f\u628a\u5c3f\u5e03\u653e\u5728\u5564\u9152\u65c1\u8fb9\uff0c\u6216\u8005\u6253\u5305\u552e\u5356\uff0c\u53ef\u4ee5\u63d0\u9ad8\u9500\u91cf\u3002<\/p>\n\n\n\n<p>\u6a21\u578b\u5982\u4e0b\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"417\" height=\"417\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/image-149.png\" alt=\"\" class=\"wp-image-45306\"\/><\/figure><\/div>\n\n\n\n<p>4\u3001\u5ba2\u6237\u5fe0\u8bda\u5ea6\u8ba1\u5212\uff08Loyalty Program\uff09<\/p>\n\n\n\n<p>\u8d85\u8fc790% \u7684\u516c\u53f8\u90fd\u6709\u67d0\u79cd\u7c7b\u578b\u7684\u5ba2\u6237\u5fe0\u8bda\u5ea6\u8ba1\u5212\u3002\u5fe0\u8bda\u5ea6\u8ba1\u5212\u5df2\u88ab\u8bc1\u660e\u662f\u589e\u52a0\u6536\u5165\u548c\u6fc0\u53d1\u5ba2\u6237\u5fe0\u8bda\u5ea6\u7684\u6700\u6709\u6548\u7b56\u7565\u4e4b\u4e00\u3002\u591a\u8fbe84% \u7684\u6d88\u8d39\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u66f4\u503e\u5411\u4e8e\u575a\u6301\u63d0\u4f9b\u5fe0\u8bda\u5ea6\u8ba1\u5212\u7684\u54c1\u724c\u300266% \u7684\u5ba2\u6237\u8868\u793a\uff0c\u83b7\u5f97\u5956\u52b1\u7684\u80fd\u529b\u5b9e\u9645\u4e0a\u6539\u53d8\u4e86\u4ed6\u4eec\u7684\u6d88\u8d39\u884c\u4e3a\u3002<\/p>\n\n\n\n<p>\u5ba2\u6237\u5fe0\u8bda\u5ea6\u8ba1\u5212\u57fa\u4e8e\u5fc3\u7406\u5b66\u7684\u6b63\u5f3a\u5316\u5b9a\u5f8b\uff1a\u5728\u64cd\u4f5c\u6027\u6761\u4ef6\u53cd\u5c04\u4e2d\uff0c\u4f60\u5e0c\u671b\u9f13\u52b1\u7684\u884c\u4e3a\uff0c\u4f60\u79ef\u6781\u5730\u52a0\u5f3a\u548c\u5956\u52b1\u3002\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u83b7\u5f97\u7684\u5956\u52b1\u5c06\u4e0e\u5f3a\u5316\u523a\u6fc0\u76f8\u5173\u8054\uff0c\u5e76\u4e14\u884c\u4e3a\u5c06\u91cd\u590d\u3002\u6570\u636e\u8868\u660e\uff0c\u4e0e\u83b7\u5f97\u65b0\u5ba2\u6237\u76f8\u6bd4\uff0c\u5411\u56de\u5934\u5ba2\u9500\u552e\u4ea7\u54c1\u7684\u6210\u672c\u8981\u4f4e\u5f97\u591a\u3002\u8fd9\u4e9b\u5c31\u662f\u54c1\u724c\u6295\u8d44\u5fe0\u8bda\u5ea6\u5956\u52b1\u8ba1\u5212\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<p>\u5e38\u89c1\u76847\u79cd\u5ba2\u6237\u5fe0\u8bda\u5ea6\u65b9\u6848\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"514\" height=\"503\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/image-150.png\" alt=\"\" class=\"wp-image-45307\"\/><\/figure><\/div>\n\n\n\n<p>\u56fd\u5185CRM\u7cfb\u7edf\u7684\u5ba2\u6237\u5fe0\u8bda\u5ea6\u5956\u52b1\u8ba1\u5212\uff0c\u4e00\u822c\u5305\u542b\uff1a<\/p>\n\n\n\n<p>1\uff09\u4f1a\u5458\u7b49\u7ea7\u4f53\u7cfb\uff1a\u9f13\u52b1\u5ba2\u6237\u5b8c\u6210\u4f01\u4e1a\u671f\u671b\u7684\u884c\u4e3a\uff0c\u5982\u6d88\u8d39\u3001\u5145\u503c\u3001\u8f6c\u4ecb\u7ecd\u7b49\uff0c\u8fdb\u884c\u4f1a\u5458\u7b49\u7ea7\u5347\u7ea7\u3002\u901a\u8fc7\u4f1a\u5458\u4f53\u7cfb\uff0c\u5bf9\u5fe0\u8bda\u5ba2\u6237\u5206\u5c42\u5206\u7ea7\u8fdb\u884c\u5956\u52b1\uff0c\u53cd\u8fc7\u6765\u8fdb\u4e00\u6b65\u4fc3\u8fdb\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002<\/p>\n\n\n\n<p>2\uff09\u4f1a\u5458\u6743\u76ca\u8bbe\u8ba1\uff1a\u5305\u62ec\u8d60\u9001\u79ef\u5206\u3001\u79ef\u5206\u5151\u6362\u3001\u793c\u5238\u3001\u6298\u6263\u3001\u514d\u8d39\u4f53\u9a8c\u9879\u76ee\u3001\u751f\u65e5\u793c\u7b49\uff0c\u7b49\u7ea7\u8d8a\u9ad8\uff0c\u6743\u76ca\u8d8a\u4e30\u539a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e09\u3001\u5ba2\u6237\u65c5\u7a0b<\/h2>\n\n\n\n<p>\u5ba2\u6237\u65c5\u7a0b\u6307\u5ba2\u6237\u4ece\u77e5\u9053\u4ea7\u54c1\u54c1\u724c\u5230\u6700\u540e\u6210\u4ea4\u7684\u8fc7\u7a0b\uff0c\u91cd\u70b9\u5728\u53d1\u73b0\u5f71\u54cd\u5ba2\u6237\u8d2d\u4e70\u51b3\u7b56\u7684\u56e0\u7d20\uff0c\u4ece\u800c\u9488\u5bf9\u6027\u5730\u65bd\u52a0\u5f71\u54cd\u3002\u5982\u5728\u6bcf\u4e00\u4e2a\u5ba2\u6237\u89e6\u70b9\uff0c\u53ca\u65f6\u7ed9\u4ee5\u53cd\u9988\u3001\u5956\u52b1\u548c\u5f15\u5bfc\uff0c\u4ece\u800c\u52a0\u901f\u5ba2\u6237\u5b8c\u6210\u6d88\u8d39\u51b3\u7b56\u3002<\/p>\n\n\n\n<p>1\u3001\u5ba2\u6237\u65c5\u7a0b\u81ea\u52a8\u5316<\/p>\n\n\n\n<p>\u5728CRM\u7cfb\u7edf\u4e2d\uff0c\u5ba2\u6237\u65c5\u7a0b\u662f\u4e00\u79cd\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177\uff0c\u53ef\u4ee5\u76f4\u89c2\u5730\u4e3a\u5ba2\u6237\u7ed8\u5236\u52a8\u6001\u3001\u81ea\u52a8\u5316\u7684\u8425\u9500\u8def\u5f84\u3002\u6839\u636e\u4f01\u4e1a\u5e0c\u671b\u5ba2\u6237\u7ecf\u5386\u7684\u9636\u6bb5\uff08\u53d1\u73b0\u3001\u83b7\u53d6\u3001\u4fdd\u7559\u7b49\uff09\uff0c\u53ef\u4ee5\u9009\u62e9\u8d77\u70b9\u548c\u5176\u4ed6\u72ec\u7279\u7684\u4ea4\u4e92\uff0c\u4ee5\u5728\u6bcf\u4e00\u6b65\u5438\u5f15\u5ba2\u6237\u3002<\/p>\n\n\n\n<p>\u4e3a\u6bcf\u4e00\u4e2a\u7ec6\u5206\u5ba2\u6237\u7fa4\u7ed8\u5236\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\uff0c\u5305\u62ec\u65c5\u7a0b\u7684\u5404\u4e2a\u9636\u6bb5\uff0c\u5e76\u786e\u5b9a\u4e86\u6bcf\u4e2a\u9636\u6bb5\u5185\u7684\u5404\u79cd\u63a5\u89e6\u70b9\uff0c\u8003\u8651\u5ba2\u6237\u5728\u5404\u9636\u6bb5\u7684\u9700\u6c42\u3001\u52a8\u673a\u3001\u884c\u52a8\u548c\u884c\u52a8\u969c\u788d\uff0c\u5b89\u88c5\u9884\u5148\u8bbe\u7f6e\u7684\u65b9\u6848\u81ea\u52a8\u4e0e\u5ba2\u6237\u4ea4\u4e92\uff0c\u751a\u81f3\u5c55\u793a\u4e0d\u540c\u7684\u9875\u9762\u6216\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u5ba2\u6237\u65c5\u7a0b\u6a21\u677f\u793a\u4f8b\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"601\" height=\"319\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/image-151.png\" alt=\"\" class=\"wp-image-45308\"\/><\/figure><\/div>\n\n\n\n<p>\u5ba2\u6237\u65c5\u7a0b\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177\u793a\u4f8b\uff0c\u628a\u5ba2\u6237\u65c5\u7a0b\u6a21\u677f\u843d\u5b9e\u5230CRM\u7cfb\u7edf\u4e0a\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"531\" height=\"310\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/image-152.png\" alt=\"\" class=\"wp-image-45309\"\/><\/figure><\/div>\n\n\n\n<p>\u5ba2\u6237\u65c5\u7a0b\u81ea\u52a8\u5316\u5982\u4f55\u5de5\u4f5c\u793a\u4f8b\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1072\" height=\"593\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/image-153.png\" alt=\"\" class=\"wp-image-45310\"\/><\/figure><\/div>\n\n\n\n<p>2\u30015A\u6a21\u578b<\/p>\n\n\n\n<p>5A\u6a21\u578b\u662f\u79d1\u7279\u52d2\u7b49\u4eba\u5728\u300a\u8425\u95004.0\u300b\u91cd\u65b0\u4fee\u6539\u7684\u987e\u5ba2\u4f53\u9a8c\u8def\u5f84\u7684\u63cf\u8ff0\uff0c\u5b83\u662f\u4e00\u4e2a\u7075\u6d3b\u7684\u5de5\u5177\uff0c\u9002\u7528\u4e8e\u6240\u6709\u884c\u4e1a\u30025A\u6a21\u578b\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Awareness\uff08\u8ba4\u77e5\uff09\uff1a\u987e\u5ba2\u4ece\u8fc7\u5f80\u7ecf\u9a8c\u3001\u8425\u9500\u4f20\u64ad\u6216\u6765\u81ea\u5176\u4ed6\u4eba\u7684\u5021\u5bfc\uff0c\u63a5\u53d7\u54c1\u724c\u4fe1\u606f\u3002<\/li><li>Appeal\uff08\u5438\u5f15\uff09\uff1a\u987e\u5ba2\u8ba4\u77e5\u5230\u54c1\u724c\u540e\uff0c\u521b\u9020\u77ed\u671f\u8bb0\u5fc6\u6216\u6269\u5927\u6210\u957f\u671f\u8bb0\u5fc6\uff0c\u5bf9\u54c1\u724c\u4ea7\u751f\u6df1\u523b\u5370\u8c61\u3002<\/li><li>Ask\uff08\u8be2\u95ee\uff09\uff1a\u597d\u5947\u5fc3\u9a71\u4f7f\u4e0b\uff0c\u987e\u5ba2\u4f1a\u79ef\u6781\u4ece\u4eb2\u53cb\u3001\u4e0a\u7f51\u641c\u5bfb\u3001\u6216\u76f4\u63a5\u95f4\u63a5\u4ece\u54c1\u724c\u641c\u96c6\u4fe1\u606f\u3002<\/li><li>Act\uff08\u884c\u52a8\uff09\uff1a\u987e\u5ba2\u5728\u8be2\u95ee\u9636\u6bb5\u88ab\u8fdb\u4e00\u6b65\u7684\u4fe1\u606f\u8bf4\u670d\uff0c\u5c31\u4f1a\u51b3\u5b9a\u91c7\u53d6\u884c\u52a8\u3002<\/li><li>Advocate\uff08\u5021\u5bfc\uff09\uff1a\u987e\u5ba2\u5bf9\u54c1\u724c\u4ea7\u751f\u5f3a\u70c8\u5fe0\u8bda\u5ea6\uff0c\u5982\u91cd\u590d\u8d2d\u4e70\uff0c\u4ee5\u53ca\u5411\u5176\u4ed6\u4eba\u5ba3\u626c\u54c1\u724c\u7684\u597d\u5904\u3002<\/li><\/ul>\n\n\n\n<p>3\u3001AARRR\uff08\u6d77\u76d7\u6a21\u578b\uff09<\/p>\n\n\n\n<p>AARRR\u6f0f\u6597\u6a21\u578b\u662fDave McClure\u63d0\u51fa\u7684\u5ba2\u6237\u65c5\u7a0b\u6a21\u578b\uff0c\u4ee3\u8868\u4f01\u4e1a\u53ef\u4ee5\u5728\u5ba2\u6237\u751f\u547d\u5468\u671f\u5185\u8ddf\u8e2a\u7684\u4e00\u7ec4\u7528\u6237\u884c\u4e3a\uff0c\u4ee5\u6539\u8fdb\u4ea7\u54c1\u8425\u9500\u548c\u7b80\u5316\u4ea7\u54c1\u7ba1\u7406\u3002<\/p>\n\n\n\n<p>AARRR\u89e3\u91ca\u4e86\u5b9e\u73b0\u7528\u6237\u589e\u957f\u76845\u4e2a\u6307\u6807\uff0c\u5206\u522b\u662f\uff1aAcquisition\uff08\u83b7\u53d6\uff09\u3001Activation\uff08\u6fc0\u6d3b\uff09\u3001Retention\uff08\u7559\u5b58\uff09\u3001Revenue\uff08\u53d8\u73b0\uff09\u3001Referral\uff08\u63a8\u8350\uff09\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u91cf\u5316\u6f0f\u6597\u7684\u8f6c\u5316\u7387\uff0c\u53ef\u4ee5\u627e\u5230\u5ba2\u6237\u8fd0\u8425\u7684\u74f6\u9888\uff0c\u8fdb\u800c\u8c03\u6574\u8fd0\u8425\u7b56\u7565\u3002<\/p>\n\n\n\n<p>4\u3001RARRA<\/p>\n\n\n\n<p><a href=\"https:\/\/www.growthhk.cn\/tag\/RARRA\" data-type=\"URL\" data-id=\"https:\/\/www.growthhk.cn\/tag\/RARRA\" target=\"_blank\" rel=\"noreferrer noopener\">RARRA\u6a21\u578b<\/a>\u662f\u6258\u9a6c\u65af\u00b7\u4f69\u8482\u7279Thomas Petit\u548c\u8d3e\u535a\u00b7\u5e15\u666eGabor Papp\u5bf9\u4e8e\u6d77\u76d7\u6307\u6807-AARRR\u6a21\u578b\u7684\u4f18\u5316\u3002RARRA\u6a21\u578b\u7a81\u51fa\u4e86\u7528\u6237\u7559\u5b58\u7684\u91cd\u8981\u6027\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Retention\uff08\u7559\u5b58\uff09\uff1a\u4e3a\u7528\u6237\u63d0\u4f9b\u4ef7\u503c\uff0c\u8ba9\u7528\u6237\u56de\u8bbf\u3002<\/li><li>Activation\uff08\u6fc0\u6d3b\uff09\uff1a\u786e\u4fdd\u65b0\u7528\u6237\u5728\u9996\u6b21\u542f\u52a8\u65f6\u770b\u5230\u4f60\u7684\u4ea7\u54c1\u4ef7\u503c\u3002<\/li><li>Referral\uff08\u63a8\u8350\uff09\uff1a\u8ba9\u7528\u6237\u5206\u4eab\u3001\u8ba8\u8bba\u4f60\u7684\u4ea7\u54c1\u3002<\/li><li>Revenue\uff08\u53d8\u73b0\uff09\uff1a\u4e00\u4e2a\u597d\u7684<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u662f\u53ef\u4ee5\u8d5a\u94b1\u7684\u3002<\/li><li>Acquisition\uff08\u83b7\u5ba2\uff09\uff1a\u9f13\u52b1\u8001\u7528\u6237\u5e26\u6765\u65b0\u7528\u6237\u3002<\/li><\/ul>\n\n\n\n<p>RARRA\u901a\u8fc7\u6700\u91cd\u8981\u7684\u6307\u6807\u201c\u7528\u6237\u7559\u5b58\u201d\u6765\u5173\u6ce8\u589e\u957f\uff0c\u800c\u4e0d\u662f\u53ea\u5173\u6ce8\u83b7\u5ba2\uff0c\u5bfc\u81f4\u5ba2\u6237\u6765\u4e86\uff0c\u4f53\u9a8c\u597d\uff0c\u4e0d\u4f46\u6ca1\u6709\u5ba2\u6237\u7559\u5b58\uff0c\u8fd8\u4f1a\u5bfc\u81f4\u8d1f\u9762\u7684\u53e3\u7891\u3002\u201c\u65e0\u7559\u5b58\u4e0d\u589e\u957f\u201d\uff0c\u662fRARRA\u6a21\u578b\u7684\u6838\u5fc3\u3002<\/p>\n\n\n\n<p>5\u3001\u5176\u4ed6\u5ba2\u6237\u6d88\u8d39\u884c\u4e3a\u6a21\u578b<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1700\" height=\"654\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/image-154.png\" alt=\"\" class=\"wp-image-45311\"\/><\/figure><\/div>\n\n\n\n<p>AIDAS \u9500\u552e\u7406\u8bba\u662f\u6700\u5e7f\u4e3a\u4eba\u77e5\u7684\u7406\u8bba\u4e4b\u4e00\uff0c\u4e5f\u662f\u4f17\u591a\u7ec4\u7ec7\u57f9\u8bad\u6750\u6599\u7684\u57fa\u7840\u3002\u8be5\u7406\u8bba\u7b80\u5355\u5730\u6307\u51fa\uff0c\u5728\u6700\u7ec8\u5bf9\u6211\u4eec\u7684\u4ea7\u54c1\u505a\u51fa\u4ee4\u4eba\u6ee1\u610f\u7684\u53cd\u5e94\u4e4b\u524d\uff0c\u6f5c\u5728\u5ba2\u6237\u4f1a\u7ecf\u5386\u4e94\u4e2a\u4e0d\u540c\u7684\u9636\u6bb5\u3002<\/p>\n\n\n\n<p>AIDMA \u6a21\u578b\u662f\u7ebf\u6027\u7684\uff0c\u9002\u7528\u4e8e\u5e7f\u544a\u8425\u9500\uff0c\u5b83\u4ee3\u8868\u4e86\u4e00\u4e2a\u5faa\u5e8f\u6e10\u8fdb\u7684\u8fc7\u7a0b\uff0c\u4ece\u201c\u6ce8\u610f\u529b\u201d\u5f00\u59cb\uff0c\u5230\u201c\u884c\u52a8\u201d\u7ed3\u675f\u3002<\/p>\n\n\n\n<p>AISAS\u662f\u4e92\u8054\u7f51\u65f6\u4ee3\u4e00\u79cd\u65b0\u7684\u6d88\u8d39\u884c\u4e3a\u6a21\u578b\uff0c\u9002\u7528\u4e8e\u7535\u5b50\u5546\u52a1\uff0c\u662f\u4e00\u79cd\u975e\u7ebf\u6027\u7684\u6a21\u578b\uff0c\u4e0d\u4e00\u5b9a\u4f1a\u7ecf\u5386\u4e94\u4e2a\u9636\u6bb5\u4e2d\u7684\u6bcf\u4e00\u4e2a\u3002<\/p>\n\n\n\n<p>SICAS\u7684\u6838\u5fc3\u9a71\u52a8\u662f\u57fa\u4e8e\u8fde\u63a5\u7684\u5bf9\u8bdd\uff0c\u5e76\u975e\u5e7f\u64ad\u5f0f\u7684\u5e7f\u544a\u8425\u9500\u3002\u5728\u5feb\u901f\u79fb\u52a8\u7684\u788e\u7247\u5316\u73af\u5883\u4e2d\u5982\u4f55\u52a8\u6001\u5b9e\u65f6\u611f\u77e5\u3001\u53d1\u73b0\u3001\u8ddf\u968f\u3001\u54cd\u5e94\u4e00\u4e2a\u4e2a\u201c\u4eba\u201d\uff0c\u80fd\u591f\u7406\u89e3\u4ed6\u4eec\uff0c\u5e76\u4e14\u4e0e\u4ed6\u4eec\u5bf9\u8bdd\uff0c\u6210\u4e3a\u63d0\u9ad8\u54c1\u724c\u5546\u5bb6\u8425\u9500\u6210\u672c\u6548\u7387\u7684\u5173\u952e\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u56db\u3001\u5ba2\u6237\u751f\u547d\u5468\u671f\u7ba1\u7406<\/h2>\n\n\n\n<p>1\u3001\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08CLV\uff09<\/p>\n\n\n\n<p>\u5ba2\u6237\u751f\u547d\u5468\u671f\u6307\u4e00\u4e2a\u5ba2\u6237\u5bf9\u4f01\u4e1a\u800c\u8a00\u6240\u5177\u6709\u7684\u7c7b\u4f3c\u751f\u547d\u4e00\u6837\u8bde\u751f\u3001\u6210\u957f\u3001\u6210\u719f\u3001\u8870\u8001\u3001\u6b7b\u4ea1\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p>\u5ba2\u6237\u5728\u4e0d\u540c\u7684\u751f\u547d\u5468\u671f\uff0c\u4f1a\u8868\u73b0\u51fa\u4e0d\u540c\u7684\u7279\u70b9\uff1b\u4f01\u4e1a\u9488\u5bf9\u5904\u4e8e\u4e0d\u540c\u751f\u547d\u5468\u671f\u9636\u6bb5\u7684\u5ba2\u6237\uff0c\u4e5f\u5e94\u6709\u76f8\u5e94\u4e0d\u540c\u7684\u8fd0\u8425\u65b9\u5f0f\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1\uff09\u6f5c\u5728\u5ba2\u6237<\/li><li>2\uff09\u65b0\u5ba2\u6237<\/li><li>3\uff09\u6d3b\u8dc3\u5ba2\u6237<\/li><li>4\uff09\u4f11\u7720\u5ba2\u6237<\/li><li>5\uff09\u6d41\u5931\u5ba2\u6237<\/li><\/ul>\n\n\n\n<p>\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff0c\u4e5f\u53eb\u5ba2\u6237\u7ec8\u751f\u4ef7\u503c\uff0c\u6307\u4f01\u4e1a\u5728\u83b7\u53d6\u4e00\u4e2a\u65b0\u5ba2\u6237\u5230\u5ba2\u6237\u6d41\u5931\uff0c\u6240\u80fd\u83b7\u53d6\u7684\u6536\u76ca\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"714\" height=\"437\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/image-113.png\" alt=\"\" class=\"wp-image-43471\"\/><\/figure><\/div>\n\n\n\n<p>\u4ece\u56fe\u4e0a\u53ef\u4ee5\u770b\u51fa\uff0c\u83b7\u5ba2\u6210\u672c\u8d8a\u4f4e\uff0c\u6d3b\u8dc3\u65f6\u95f4\u8d8a\u957f\uff0c\u5ba2\u6237\u7ec8\u751f\u4ef7\u503c\u5c31\u4f1a\u8d8a\u9ad8\u3002<\/p>\n\n\n\n<p>2\u3001\u98de\u8f6e\uff08Flywheel\uff09<\/p>\n\n\n\n<p>Hubspot\u5c06\u4e1a\u52a1\u89c6\u4e3a\u4e00\u4e2a\u98de\u8f6e\uff0c\u7528\u98de\u8f6e\u63a8\u52a8\u4e1a\u52a1\u589e\u957f\u548c\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002\u98de\u8f6e\u5305\u542b\u7684\u80fd\u91cf\u6216\u52a8\u91cf\u53d6\u51b3\u4e8e\u4e09\u4ef6\u4e8b\uff1a\u98de\u8f6e\u65cb\u8f6c\u7684\u901f\u5ea6\u6709\u591a\u5feb\u3001\u98de\u8f6e\u906d\u9047\u4e86\u591a\u5c11\u6469\u64e6\u3001\u98de\u8f6e\u6709\u591a\u5927\u3002<\/p>\n\n\n\n<p>\u98de\u8f6e\u7684\u4e09\u4e2a\u9636\u6bb5\uff1aAttract\uff08\u5438\u5f15\uff09\u3001Engage\uff08\u4e92\u52a8\uff09\u3001Delight\uff08\u6109\u60a6\uff09\u3002\u901a\u8fc7\u7ed9\u98de\u8f6e\u65bd\u52a0\u52a8\u529b\uff0c\u540c\u65f6\u51cf\u5c11\u6469\u64e6\u529b\uff0c\u63a8\u52a8\u98de\u8f6e\u52a0\u901f\u4e1a\u52a1\u53d1\u5c55\u3002<\/p>\n\n\n\n<p>3\u3001\u94b1\u5305\u4efd\u989d<\/p>\n\n\n\n<p>\u94b1\u5305\u4efd\u989d\uff08SOW-ShareOfWallet\uff09\u4e5f\u4e00\u79cd\u91cd\u70b9\u5411\u8001\u5ba2\u6237\u9500\u552e\u7684\u6a21\u578b\uff0c\u5176\u4ec5\u8868\u793a\u4f01\u4e1a\u7684\u4ea7\u54c1\u5728\u5ba2\u6237\u94b1\u5305\u4e2d\u7684\u4efd\u989d\uff0c\u5373\u5728\u7279\u5b9a\u4ea7\u54c1\u54c1\u7c7b\u91cc\uff0c\u5ba2\u6237\u5728\u67d0\u4f01\u4e1a\u7684\u6d88\u8d39\u5360\u5ba2\u6237\u5728\u8be5\u54c1\u7c7b\u603b\u6d88\u8d39\u7684\u6bd4\u4f8b\u3002\u6bd4\u5982\uff0c 25 \u81f3 40 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class=\"wp-block-heading\">\u4e94\u3001\u5ba2\u6237\u5206\u5c42<\/h2>\n\n\n\n<p>1\u3001RFM<\/p>\n\n\n\n<p>RFM\u662f\u4e00\u6b3e\u7ecf\u5178\u7684\u987e\u5ba2\u5206\u6790\u6a21\u578b\u3002\u901a\u8fc7\u8bc4\u4f30\u5ba2\u6237\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u65f6\u95f4\uff08Recency\uff09\u3001\u6d88\u8d39\u9891\u7387\uff08Frequency\uff09\u3001\u6d88\u8d39\u91d1\u989d\uff08Monetary\uff09\uff0c\u53ef\u4ee5\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u5b9e\u73b0\u5ba2\u6237\u7ec6\u5206\uff1b\u8861\u91cf\u5ba2\u6237\u4ef7\u503c\u548c\u5ba2\u6237\u5229\u6da6\u521b\u6536\u80fd\u529b\uff1b\u8bc6\u522b\u4f18\u8d28\u5ba2\u6237\uff1b\u6307\u5b9a\u4e2a\u6027\u5316\u7684\u6c9f\u901a\u548c\u8425\u9500\u670d\u52a1\uff1b\u4e3a\u66f4\u591a\u7684\u8425\u9500\u51b3\u7b56\u63d0\u4f9b\u6709\u529b\u652f\u6301\u3002<\/p>\n\n\n\n<p>\u5e38\u89c1\u7684\u505a\u6cd5\u662f\uff0c\u6839\u636eR\u3001F\u3001M\u4e09\u4e2a\u6761\u4ef6\uff0c\u5bf9\u5ba2\u6237\u8fdb\u884c\u5206\u5c42\uff1a<\/p>\n\n\n\n<div 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