{"id":45881,"date":"2021-08-09T15:46:38","date_gmt":"2021-08-09T07:46:38","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=45881"},"modified":"2021-08-09T15:46:39","modified_gmt":"2021-08-09T07:46:39","slug":"%e4%bb%8e-okr-%e9%83%a8%e7%bd%b2%e4%b8%ad%e8%8e%b7%e5%be%97%e7%9a%84-7-%e9%a1%b9%e5%85%b3%e9%94%ae%e7%bb%8f%e9%aa%8c","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/45881.html","title":{"rendered":"\u4ece OKR \u90e8\u7f72\u4e2d\u83b7\u5f97\u7684 7 \u9879\u5173\u952e\u7ecf\u9a8c"},"content":{"rendered":"\n

\u8fd1\u5e74\u6765\u5bf9 OKR<\/a> (Objectives and Key Results)\u7684\u7814\u7a76\u5448\u7206\u70b8\u5f0f\u589e\u957f\u3002 \u5728\u4f01\u4e1a\u65e5\u5e38\u8fd0\u8425\u4e2d\u75db\u70b9\u975e\u5e38\u5e38\u89c1\uff1a\u6211\u4eec\u5982\u4f55\u5c06\u9ad8\u5c42\u6218\u7565\u8f6c\u5316\u4e3a\u53ef\u64cd\u4f5c\u7684\u76ee\u6807\uff0c\u7136\u540e\u9488\u5bf9\u8fd9\u4e9b\u76ee\u6807\u8ddf\u8e2a\u8de8\u90e8\u95e8\u7684\u8fdb\u5c55\u60c5\u51b5\uff1fInsight Partners\u6295\u8d44\u7ec4\u5408\u516c\u53f8 GTMhub \u4e3a\u8fd9\u4e00\u590d\u6742\u6311\u6218\u63d0\u4f9b\u4e86\u4e00\u79cd\u89e3\u51b3\u65b9\u6848\uff0c\u4f7f\u516c\u53f8\u80fd\u591f\u4ece\u4ee5\u6548\u7387\u8861\u91cf\u7684\u751f\u4ea7\u529b\u5bfc\u5411\u578b\u91cd\u70b9\u8f6c\u53d8\u4e3a\u4ee5\u6709\u6548\u6027\u8861\u91cf\u7684\u4ee5\u7ed3\u679c\u4e3a\u5bfc\u5411\u7684\u91cd\u70b9\u3002<\/p>\n\n\n\n

\u6700\u8fd1\uff0cAutomox \u4eba\u529b\u8d44\u6e90\u526f\u603b\u88c1Teri Keller \u4e0e GTMhub \u4ea7\u54c1\u8425\u9500\u526f\u603b\u88c1Jenny Herald \u4e00\u8d77\u8ba8\u8bba\u4e86 Automox \u7684OKR<\/a><\/span> \u6846\u67b6\u95ee\u9898\u3002 \u8fd9\u6b21\u8ba8\u8bba\u4e5f\u5305\u62ec\u4e86Automox \u7684\u9996\u5e2d\u6267\u884c\u5b98\u517c\u8054\u5408\u521b\u59cb\u4ebaJay Prassel\uff0cAutomox\u5de5\u7a0b\u548c\u67b6\u6784\u526f\u603b\u88c1Pascal Borghino \u4ee5\u53ca AgileStrategies \u7684 Gracie Koester\u3002<\/p>\n\n\n\n

\u4ee5\u4e0b\u662f\u4ece OKR \u90e8\u7f72\u4e2d\u83b7\u5f97\u7684 7 \u9879\u5173\u952e\u7ecf\u9a8c\u7684\u5217\u8868\u3002<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

1) Embracing OKRs requires a mindset shift<\/strong><\/p>\n\n\n\n

  • Automox \u7684\u7ec4\u7ec7\u8c03\u6574\u4e4b\u65c5\u59cb\u4e8e Gino Wickman \u7684\u8457\u4f5c Traction \u4e2d\u6982\u8ff0\u7684Entrepreneurial Operation System (EOS)\u3002\u8be5\u7cfb\u7edf\u5728 Automox \u4e2d\uff0c\u8868\u73b0\u4e3a\u4e00\u4e2a\u5e9e\u5927\u7684\u4efb\u52a1\u6e05\u5355\uff0c\u672a\u80fd\u5c06\u4e0d\u540c\u7684\u529f\u80fd\u6574\u5408\u5230\u4e00\u4e2a\u603b\u4f53\u7684\u6700\u7ec8\u76ee\u6807\u548c\u672a\u6765\u613f\u666f\u4e2d\u3002<\/li><\/ul>\n\n\n\n
    • OKR \u88ab\u89c6\u4e3a\u4e00\u79cd\u6709\u6548\u7684\u7b56\u7565\uff0c\u53ef\u4ee5\u7f29\u5c0f\u5bf9\u4f01\u4e1a\u800c\u8a00\u771f\u6b63\u91cd\u8981\u7684\u4e8b\u60c5\u4ee5\u53ca\u533a\u5206\u54ea\u4e9b\u4ee4\u4eba\u632f\u594b\u7684\u6210\u5c31\u5c06\u4f7f\u6211\u4eec\u8fbe\u5230\u76ee\u6807\u7684\u8303\u56f4\u3002\u7136\u800c\uff0c\u8fc7\u6e21\u9700\u8981\u57f9\u8bad\u3001\u7075\u6d3b\u6027\u4ee5\u53ca\u6700\u91cd\u8981\u7684\u8de8\u804c\u80fd\u652f\u6301\u3002\u6b63\u5982 Teri \u6240\u8bc1\u660e\u7684\u90a3\u6837\uff0c\u201c\u8fd9\u662f\u4e00\u6b21\u65c5\u7a0b\u2014\u2014\u4f60\u4f1a\u8dcc\u8dcc\u649e\u649e\u3001\u8dcc\u5012\u3001\u8f6c\u5411\u3001\u8d70\u5411\u65b0\u7684\u65b9\u5411\u3002\u201d<\/li><\/ul>\n\n\n\n
      • \u201c\u5bf9\u6211\u6765\u8bf4\uff0cOKR \u662f\u4e00\u79cd\u8bed\u8a00\uff1b\u5b83\u4eec\u662f\u4e00\u79cd\u6c9f\u901a\u65b9\u5f0f\uff0c\u5c31\u50cf\u6211\u4eec\u516c\u53f8\u7684\u4ef7\u503c\u89c2\u4e00\u6837\u3002\u201d<\/li><\/ul>\n\n\n\n

        2) OKRs allow teams to break down functional silos<\/strong><\/p>\n\n\n\n

        • \u62e5\u6709\u6307\u6807\u548c\u65b9\u5411\u53ef\u4ee5\u8ba9\u56e2\u961f\u786e\u5b9a\u4ec0\u4e48\u662f\u771f\u6b63\u91cd\u8981\u7684\u4ee5\u53ca\u5b9e\u73b0\u76ee\u6807\u6240\u9700\u7684\u534f\u540c\u4f5c\u7528\u3002\u4ece\u9897\u7c92\u5ea6\u4efb\u52a1\u5230\u5173\u952e\u7ed3\u679c\u7684\u5347\u7ea7\u6218\u7565\u89c4\u5212\u53ef\u4ee5\u5c06\u4fe1\u53f7\u4e0e\u566a\u97f3\u5206\u5f00\uff0c\u4ee5\u4fbf\u56e2\u961f\u53ef\u4ee5\u8fdb\u884c\u4ea4\u6d41\u3002OKR \u662f\u4e00\u79cd\u5f3a\u5927\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u201c\u5728\u9065\u8fdc\u7684\u8d21\u732e\u8005\u4e4b\u95f4\u5efa\u7acb\u8054\u7cfb\u5e76\u4ea7\u751f\u65b0\u7684\u89e3\u51b3\u65b9\u6848\u3002\u201d<\/li><\/ul>\n\n\n\n
          • \u201c\u6211\u4eec\u8fc1\u79fb\u5230OKR\u662f\u51fa\u4e8e\u65e0\u6cd5\u5fcd\u53d7\u6bcf\u5468\u4e00\u6b21\u7684\u201cshow up and throw up\u201d\u4f1a\u8bae\u3002\u6211\u4eec\u91c7\u7528\u4e86 EOS Traction \u6765\u5e2e\u52a9\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u3002\u867d\u7136\u4f20\u7edf\u65b9\u5f0f\u662f\u6709\u7528\u7684\uff0c\u4f46\u6838\u5fc3\u95ee\u9898\u662f\u5173\u4e8e\u5458\u5de5\u6b63\u5728\u505a\u4ec0\u4e48\u4ee5\u53ca\u5982\u4f55\u5b9e\u73b0\u5b83\u3002\u4f20\u7edf\u65b9\u6cd5\u975e\u5e38\u6559\u6761\uff0c\u6700\u7ec8\u6210\u4e3a\u4e86\u4e00\u540d\u76d1\u5de5\u3002\u5b83\u4e0d\u518d\u5141\u8bb8\u4eba\u4eec\u6539\u8fdb\u5de5\u4f5c\uff0c\u6700\u7ec8\u5bfc\u81f4\u8fc7\u4e8e\u81ea\u4e0a\u800c\u4e0b\u7684\u547d\u4ee4\u548c\u63a7\u5236\u3002<\/li><\/ul>\n\n\n\n
            • \u201c\u6211\u4eec\u7684\u6bcf\u4e2a\u90e8\u95e8\u548c\u56e2\u961f\u90fd\u6709\u81ea\u5df1\u7684\u76ee\u6807\uff0c\u5728EOS\u4e0b\u88ab\u79f0\u4e3a\u2018rocks\u2019\u3002\u5b83\u4e0d\u5141\u8bb8\u6211\u4eec\u4e13\u6ce8\u4e8e\u9ad8\u5c42\u6b21\u7684\u76ee\u6807\uff1b\u5b83\u6700\u7ec8\u66f4\u50cf\u662f\u4e00\u4efd\u4efb\u52a1\u6e05\u5355\uff0c\u672a\u80fd\u63a8\u52a8\u6211\u4eec\u4f5c\u4e3a\u4e00\u5bb6\u4f01\u4e1a\u5411\u4f55\u5904\u53d1\u5c55\u3002\u201d<\/li><\/ul>\n\n\n\n

              3) Executive sponsorship and a coach are keys to success<\/strong><\/p>\n\n\n\n

              • \u6211\u4eec\u7ecf\u5e38\u770b\u5230 OKR \u7684\u63a8\u51fa\u6709\u62e5\u62a4\u8005\u548c\u9ad8\u7ba1\u652f\u6301\u3002\u5728Automox\uff0c\u516c\u53f8CEO Jay Prassel\u662f\u6700\u521d\u7684\u5021\u5bfc\u8005\uff0c\u5e76\u4e00\u76f4\u5206\u4eab\u5173\u4e8e\u4e3a\u4ec0\u4e48\u91c7\u7528 OKR \u5bf9\u516c\u53f8\u5982\u6b64\u91cd\u8981\u7684\u4fe1\u606f\u3002\u9886\u5bfc\u4e0e\u4e13\u5bb6\u7684\u63a8\u5e7f\u5177\u6709\u7c98\u6027\u3002<\/li><\/ul>\n\n\n\n
                • \u201c\u6211\u4eec\u7684CEO\u77e5\u9053\u4ed6\u4e0d\u80fd\u540c\u65f6\u626e\u6f14\u4fc3\u8fdb\u8005\u548c\u53c2\u4e0e\u8005\u7684\u89d2\u8272\u3002\u6211\u4eec\u4e0e AgileStrategies \u7684 Gracie Koester \u5408\u4f5c\u3002\u6559\u7ec3\u4e0d\u4ec5\u4f1a\u5e26\u6765\u5982\u4f55\u5b9e\u65bd OKR \u7684\u654f\u9510\u5ea6\uff0c\u8fd8\u4f1a\u627f\u62c5\u8d23\u4efb\uff0c\u5728\u4e24\u4e2a\u56e2\u961f\u7684\u4f18\u5148\u4e8b\u9879\u53d1\u751f\u51b2\u7a81\u6216\u4e0d\u4e00\u81f4\u65f6\u63d0\u4f9b\u72ec\u7acb\u7684\u89c6\u89d2\u3002\u201d<\/li><\/ul>\n\n\n\n

                  4) Ownership at every level of the organization creates a flywheel of adoption<\/strong><\/p>\n\n\n\n

                  • OKR \u4e0d\u662f\u201c\u4e00\u52b3\u6c38\u9038\u201d\u7684\u5236\u5b9a\u3002\u516c\u53f8\u9700\u8981\u7ecf\u5e38review OKR \u5e76\u5b9a\u671f\u5bf9\u7ee9\u6548\u8fdb\u884c\u8bc4\u5206\u3002\u201c\u6211\u4eec\u7684\u9ad8\u7ea7\u9886\u5bfc\u56e2\u961f\u8fdb\u884c\u4e86\u5173\u4e8e OKR \u7684\u901f\u6210\u8bfe\u7a0b\uff0c\u7136\u540e\u5c06\u5176\u5e26\u5230\u4e86\u7ec4\u7ec7\u7684\u5176\u4ed6\u90e8\u95e8\uff0c\u5e0c\u671b\u83b7\u5f97\u6574\u4e2a\u516c\u53f8\u7684\u652f\u6301\u3002OKR \u62e5\u62a4\u8005\u91c7\u7528\u4e86 RACI\uff08responsible, accountable, consulted, informed\uff09\u6a21\u578b\uff0c\u6211\u4eec\u5c06\u5176\u91cd\u7ec4\u4e3a ORCI\uff08owner, responsible, consulted, informed\uff09\u3002\u8fd9\u4e3a\u6bcf\u4e2a OKR \u63d0\u4f9b\u4e86\u660e\u786e\u7684\u53c2\u4e0e\u548c\u53c2\u4e0e\u8005\u89d2\u8272\uff0c\u5e76\u6307\u5bfc\u4e86\u8c01\u9700\u8981\u53c2\u4e0e\u800c\u4e0d\u662f\u53c2\u52a0\u5076\u5c14\u7684\u4f1a\u8bae\u3002\u201d<\/li><\/ul>\n\n\n\n
                    • \u201c\u6211\u4eec\u516c\u53f8\u7684OKR \u662f\u5728\u8463\u4e8b\u4f1a\u548c\u9ad8\u7ea7\u56e2\u961f\u5c42\u9762\u5236\u5b9a\u7684\u3002\u5176\u4ed6\u4e00\u5207\u90fd\u662f\u81ea\u4e0b\u800c\u4e0a\u7684\u3002\u5f53\u4f60\u5fc5\u987b\u5236\u4f5c\u4e00\u4e2a\u4e09\u660e\u6cbb\u65f6\uff0c\u8ba9\u90e8\u95e8\u9886\u5bfc\u53bb\u4ed6\u4eec\u7684\u56e2\u961f\u8bf4\uff0c\u2018\u8fd9\u5c31\u662f\u6211\u4eec\u8ba4\u4e3a\u8fd9\u4e2a\u56e2\u961f\u7684 OKR\uff1b\u4f60\u600e\u4e48\u770b\uff1f\u2019\u6211\u4eec\u5e0c\u671b OKR \u80fd\u591f\u81ea\u4e0b\u800c\u4e0a\u5730\u53d7\u5230\u5f71\u54cd\uff0c\u771f\u6b63\u8ba9\u56e2\u961f\u52a0\u5165\u3002\u201d<\/li><\/ul>\n\n\n\n

                      5) OKRs evolve and need to be molded to your organization<\/strong><\/p>\n\n\n\n

                      • \u5b8c\u7f8e\u4e0d\u662f\u76ee\u6807\uff1b\u9996\u8981\u4efb\u52a1\u5e94\u8be5\u662f\u4fdd\u6301\u5bf9\u56e2\u961f\u3001\u4e1a\u52a1\u548c\u5e02\u573a\u9700\u6c42\u7684\u654f\u6377\u6027\u3002\u6301\u7eed\u5b66\u4e60\u662f\u53ef\u6301\u7eed\u7684 OKR \u65b9\u6cd5\u7684\u57fa\u7840\u3002<\/li>
                      • \u201c\u56e0\u4e3a\u8fd9\u662f\u4e00\u79cd\u601d\u7ef4\u65b9\u5f0f\u7684\u8f6c\u53d8\uff0c\u6211\u4eec\u9700\u8981\u6539\u53d8\u4e00\u4e9b\u65e7\u4e60\u60ef\u5e76\u5efa\u7acb\u65b0\u4e60\u60ef\u3002\u4ece\u4ec0\u4e48\u662f\u53ef\u7ba1\u7406\u7684\u5f00\u59cb\uff0cOKR\u600e\u4e48\u5236\u5b9a\uff0c\u7136\u540e\u786e\u5b9a\u5b83\u5bf9\u516c\u53f8\u610f\u5473\u7740\u4ec0\u4e48\u3002\u201d<\/li><\/ul>\n\n\n\n

                        6) Separate performance management from OKRs<\/strong><\/p>\n\n\n\n

                        • OKR \u5e94\u8be5\u8425\u9020\u4e00\u79cd\u96c4\u5fc3\u52c3\u52c3\u548c\u8d23\u4efb\u5236\u6587\u5316\u3002\u4f5c\u4e3a\u4e00\u4e2a\u56e2\u961f\u8bbe\u5b9a\u5ef6\u4f38\u76ee\u6807\u4f7f\u6211\u4eec\u80fd\u591f\u8003\u8651\u4ec0\u4e48\u662f\u53ef\u4ee5\u5b9e\u73b0\u7684\uff0c\u800c\u4e0d\u662f\u6211\u4eec\u8ba4\u4e3a\u4f1a\u53d1\u751f\u4ec0\u4e48\u3002Automox \u6b63\u5728\u5efa\u7acb\u4e00\u79cd\u6587\u5316\uff0c\u9f13\u52b1\u5458\u5de5\u5927\u80c6\u601d\u8003\uff0c\u800c\u4e0d\u5fc5\u62c5\u5fc3\u5927\u80c6\u7684\u60f3\u6cd5\u4f1a\u5371\u53ca\u4ed6\u4eec\u7684\u4e2a\u4eba\u6210\u529f\u3002<\/li>
                        • \u201c\u516c\u53f8\u6587\u5316\u5c06\u76ee\u6807\u4e0e\u7ee9\u6548\u5206\u5f00\u662f\u6700\u96be\u505a\u7684\u4e8b\u60c5\u3002\u5f53\u4eba\u4eec\u5c06\u7ee9\u6548\u548c OKR \u8054\u7cfb\u8d77\u6765\u65f6\uff0c\u4ed6\u4eec\u5f80\u5f80\u4f1a\u8fbe\u4e0d\u5230\u76ee\u6807\u3002OKR\u4f1a\u5305\u62ec\u81ea\u5df1\u8981\u53bb\u54ea\u91cc\u3001\u5982\u4f55\u5230\u8fbe\u54ea\u91cc\u3001\u8fdc\u5927\u613f\u666f\u662f\u4ec0\u4e48\uff0c\u4ee5\u53ca\u56e2\u961f\u7684\u9f13\u52b1\u548c\u6fc0\u52b1\u3002\u7136\u540e\uff0c\u6211\u4eec\u8981\u6c42\u7ecf\u7406\u4e0e\u5458\u5de5\u5c31\u4ed6\u4eec\u7684\u89d2\u8272\u3001\u804c\u8d23\u4ee5\u53ca\u516c\u53f8\u5bf9\u4ed6\u4eec\u7684\u671f\u671b (RRE) \u8fdb\u884c\u5bf9\u8bdd\u3002\u8fd9\u662f\u51b3\u5b9a\u7ee9\u6548\u548c\u76f8\u5173\u5956\u91d1\u7684\u6760\u6746\u4e2d\u6700\u91cd\u8981\u7684\u90e8\u5206\u3002\u201d<\/li><\/ul>\n\n\n\n

                          7) Define roof shots and moonshots<\/strong><\/p>\n\n\n\n

                          • \u6b63\u5982 Gracie Koester \u6240\u63d0\u5230\u7684\uff0cOKR \u5f88\u7b80\u5355\uff0c\u4f46\u5e76\u4e0d\u5bb9\u6613\u3002\u6bcf\u4e2a OKR \u90fd\u9700\u8981\u4e13\u6ce8\u3001\u4e00\u81f4\u548c\u53ef\u8861\u91cf\u6027\u3002\u867d\u7136\u8fd9\u4e9b\u7ec4\u6210\u90e8\u5206\u53ef\u4ee5\u4fdd\u6301\u4e00\u81f4\uff0c\u4f46\u6ca1\u6709\u4e24\u4e2a OKR \u662f\u5e73\u7b49\u7684\uff0c\u867d\u7136\u603b\u4f53\u4ea7\u51fa\u5e94\u8be5\u662f\u66f4\u9ad8\u7684\u4e0a\u9650\u548c\u66f4\u5927\u7684\u68a6\u60f3\uff0c\u4f46\u5728\u6700\u521d\u7684\u8ba1\u5212\u4e2d\u4e5f\u53ef\u80fd\u4f1a\u5728\u6b64\u8fc7\u7a0b\u4e2d\u786e\u5b9a\u503c\u5f97\u5305\u542b\u7684\u57ab\u811a\u77f3\u3002<\/li>
                          • \u8fd9\u4e5f\u662froof shots\uff08\u627f\u8bfa\u76ee\u6807\uff09\u548cmoonshots\uff08\u5ef6\u4f38\u76ee\u6807\uff09\u7684\u533a\u522b\u3002\u5e76\u975e\u6bcf\u4e2a OKR \u90fd\u5fc5\u987b\u5177\u6709\u53d8\u9769\u6027\uff0c\u4f46\u5728\u516c\u53f8\u5c42\u9762\uff0c\u76ee\u6807\u660e\u786e\u5f88\u91cd\u8981\u3002\u201d<\/li><\/ul>\n\n\n\n