{"id":46165,"date":"2021-08-18T20:19:44","date_gmt":"2021-08-18T12:19:44","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=46165"},"modified":"2021-08-18T20:20:11","modified_gmt":"2021-08-18T12:20:11","slug":"aarrr%e6%a8%a1%e5%9e%8b%e7%9a%84%e9%a2%a0%e8%a6%86%e8%80%85rarra%ef%bc%8c%e8%b0%81%e6%89%8d%e6%98%af%e6%9c%80%e5%a5%bd%e7%9a%84%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%e6%a8%a1%e5%9e%8b%ef%bd%9c%e5%8d%a1","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/46165.html","title":{"rendered":"AARRR\u6a21\u578b\u7684\u98a0\u8986\u8005RARRA\uff0c\u8c01\u624d\u662f\u6700\u597d\u7684\u589e\u957f\u9ed1\u5ba2\u6a21\u578b\uff5c\u5361\u62c9\u4e91"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.growthhk.cn\/aarrr\" data-type=\"URL\" data-id=\"https:\/\/www.growthhk.cn\/aarrr\" target=\"_blank\" rel=\"noreferrer noopener\">AARRR<\/a> \u4e0e <span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/rarra\" title=\"RARRA\" target=\"_blank\">RARRA<\/a><\/span> \u7684\u54f2\u5b66\uff0c\u4ece\u672c\u8d28\u4e0a\u5c31\u4e0d\u540c\uff0c\u524d\u8005\u5173\u6ce8\u300c\u83b7\u5ba2\u300d\uff0c\u540e\u8005\u5173\u6ce8\u300c\u7559\u5b58\u300d\u3002\u9009\u62e9\u4f55\u79cd<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e6%a8%a1%e5%9e%8b\" title=\"\u589e\u957f\u6a21\u578b\" target=\"_blank\">\u589e\u957f\u6a21\u578b<\/a><\/span>\uff0c\u5c31\u662f\u9009\u62e9\u4e0d\u540c\u7684\u589e\u957f\u4ef7\u503c\u89c2\u3002\u800c\u589e\u957f\u4ef7\u503c\u89c2\u5f15\u5bfc\u6211\u4eec\u5728\u6267\u884c\u5c42\u9762\u505a\u51fa\u5404\u79cd\u5177\u4f53\u7684\u9009\u62e9\uff0c\u8fd9\u4e00\u6b21\u6b21\u7684\u9009\u62e9\u5c31\u662f\u4ea7\u54c1\u7684\u751f\u4e0e\u6b7b\u3002\u5e0c\u671b\u672c\u6587\u80fd\u5bf9\u4f60\u601d\u8003\u300c\u5982\u4f55\u589e\u957f\u300d\u8fd9\u4e2a\u95ee\u9898\u63d0\u5347\u4e00\u4e2a\u7eac\u5ea6\u3002<\/p>\n\n\n\n<p>enjoy it.<\/p>\n\n\n\n<p>2007 \u5e74\uff08iPhone \u4e00\u4ee3\u521a\u521a\u53d1\u5e03\uff09 Dave McClure \u8bbe\u8ba1\u4e86\u4e00\u5957\u4e1a\u52a1\u589e\u957f\u6a21\u578b\uff0c\u8fd9\u5c31\u662f\u6211\u4eec\u4e00\u76f4\u5949\u4e3a\u7ecf\u5178\u7684\u589e\u957f\u7406\u8bba <span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/aarrr\" title=\"AARRR\" target=\"_blank\">AARRR<\/a><\/span> \u6d77\u76d7\u589e\u957f\u6307\u6807\uff0c\u8fd9\u5957\u7406\u8bba\u5728\u8fc7\u53bb\u5341\u591a\u5e74\u4e00\u76f4\u6307\u5bfc\u7740\u6211\u4eec\u505a\u4e1a\u52a1\u589e\u957f\uff0c\u5df2\u7ecf\u6210\u4e3a\u4ea7\u54c1\u7ecf\u7406\u5fc5\u8c08\u7684\u4e1a\u52a1\u589e\u957f\u884c\u4e1a\u6807\u51c6\u3002<\/p>\n\n\n\n<p>\u5728\u4ed6\u300c\u6d77\u76d7\u589e\u957f\u6307\u6807\u300d\u7684\u6f14\u8bb2\u4e2dMcClure \u63d0\u51fa\u4e86\u5982\u4f55\u8ddf\u8e2a\u4ea7\u54c1\u589e\u957f\u7684\u6307\u6807\u7cfb\u7edf AARRR\uff0c\u8fd9\u5957\u6307\u6807\u7cfb\u7edf\u5e2e\u52a9\u65e0\u6570\u521b\u4e1a\u8005\u5728\u521b\u4e1a\u521d\u671f\u5feb\u901f\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u4f46\u5728 10 \u591a\u5e74\u540e\u7684\u4eca\u5929\uff0c\u4e92\u8054\u7f51\u4eba\u53e3\u7ea2\u5229\u5df2\u7ecf\u6d88\u5931\uff0c\u4f4e\u5ec9\u7684\u6d41\u91cf\u5df2\u7ecf\u4e0d\u5728\u5bb9\u6613\u627e\u5230\uff0c\u6211\u4eec\u8f6c\u5165\u540e\u6d41\u91cf\u65f6\u4ee3\uff0c\u4ece\u4e13\u6ce8\u300c\u83b7\u5ba2\u300d\u8f6c\u4e3a\u4e13\u6ce8\u300c\u7559\u5b58\u300d\u3002\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u5c06\u4e00\u8d77\u7814\u7a76\uff0c\u4e3a\u4ec0\u4e48\u8bf4 Mobile Growth Stack \u63d0\u51fa\u7684 RARRA \u589e\u957f\u6a21\u578b\u662f\u6700\u9002\u5408\u540e\u6d41\u91cf\u65f6\u4ee3\u7684\u589e\u957f\u6a21\u578b\u3002<\/p>\n\n\n\n<p>\u8c08\u8bba RARRA \u4e4b\u524d\uff0c\u6211\u4eec\u5148\u6765\u8bf4\u8bf4\u4ec0\u4e48\u662f AARRR \u589e\u957f\u6a21\u578b<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u4e00-\u4ec0\u4e48\u662f-aarrr-\uff0c\u4e3a\u4ec0\u4e48-aarrr-\u589e\u957f\u6a21\u578b\u5982\u6b64\u7ecf\u5178\uff1f\">\u4e00. \u4ec0\u4e48\u662f AARRR \uff0c\u4e3a\u4ec0\u4e48 AARRR \u589e\u957f\u6a21\u578b\u5982\u6b64\u7ecf\u5178\uff1f<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><a class=\"gatsby-resp-image-link\" href=\"https:\/\/www.kalacloud.com\/static\/7ecb0f486e096addeef0acbf1dfe091a\/0486e\/00-startup-metrics-for-pirates-long.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/00-startup-metrics-for-pirates-long-1.png\" alt=\"\u6765\u81ea Dave McClure \u7684\u6d77\u76d7\u542f\u52a8\u6307\u6807\" title=\"\u6765\u81ea Dave McClure \u7684\u6d77\u76d7\u542f\u52a8\u6307\u6807\"\/><\/a><\/figure>\n\n\n\n<p><span class=\"gatsby-resp-image-wrapper\"><\/span><\/p>\n\n\n\n<p>\u6765\u81ea Dave McClure \u7684\u6d77\u76d7\u542f\u52a8\u6307\u6807<\/p>\n\n\n\n<p><strong>AARRR \u7528\u6237\u83b7\u53d6\u6a21\u578b\u5206\u4e3a\u4e94\u4e2a\u5c42\u7ea7<\/strong><\/p>\n\n\n\n<p>1.<strong>\u62c9\u65b0<\/strong>\uff08<strong>A<\/strong>cquisition\uff09<\/p>\n\n\n\n<p>2.<strong>\u6fc0\u6d3b<\/strong>\uff08<strong>A<\/strong>ctivation\uff09<\/p>\n\n\n\n<p>3.<strong>\u7559\u5b58<\/strong>\uff08<strong>R<\/strong>etention\uff09<\/p>\n\n\n\n<p>4.<strong>\u4f20\u64ad<\/strong>\uff08<strong>R<\/strong>eferral\uff09<\/p>\n\n\n\n<p>5.<strong>\u8f6c\u5316<\/strong>\uff08<strong>R<\/strong>evenue\uff09\u5373\u5546\u4e1a\u53d8\u73b0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a class=\"gatsby-resp-image-link\" href=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/01-mobile-customer-purchase-funnel.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/01-mobile-customer-purchase-funnel.png\" alt=\"AARRR \u589e\u957f\u6307\u6807\u6a21\u578b \u7528\u6237\u83b7\u53d6\u56fe\u793a\" title=\"AARRR \u589e\u957f\u6307\u6807\u6a21\u578b \u7528\u6237\u83b7\u53d6\u56fe\u793a\"\/><\/a><\/figure>\n\n\n\n<p><span class=\"gatsby-resp-image-wrapper\"><\/span><\/p>\n\n\n\n<p>AARRR \u589e\u957f\u6307\u6807\u6a21\u578b \u7528\u6237\u83b7\u53d6\u56fe\u793a\uff0c\u50cf\u6f0f\u6597\u4e00\u6837\uff0c\u7531\u4e0a\u81f3\u4e0b<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1.\u62c9\u65b0\uff08<strong>A<\/strong>cquisition\uff09\uff1a\u9996\u5148\u6211\u4eec\u8981\u4ece\u5404\u79cd\u83b7\u5ba2\u6e20\u9053\u83b7\u53d6\u65b0\u7528\u6237\u3002<\/li><li>2.\u6fc0\u6d3b\uff08<strong>A<\/strong>ctivation\uff09\uff1a\u901a\u8fc7\u4ea7\u54c1\u65b0\u624b\u5f15\u5bfc\uff0c\u5f15\u5bfc\u7528\u6237\u4f7f\u7528\u4f60\u4ea7\u54c1\u7684\u6838\u5fc3\u529f\u80fd\uff0c\u8ba9\u76ee\u6807\u7528\u6237\u5feb\u901f\u4e0a\u624b\uff0c\u5411\u7528\u6237\u5feb\u901f\u4f20\u9012\u8ba9\u4ed6\u4eec\u773c\u524d\u4e00\u4eae\u7684\u4ea7\u54c1\u4ef7\u503c\uff0c\u6fc0\u6d3b\u7528\u6237\u4f7f\u7528\u4ea7\u54c1\u3002<\/li><li>3.\u7559\u5b58\uff08<strong>R<\/strong>etention\uff09\uff1a\u88ab\u6fc0\u6d3b\u7684\u7528\u6237\u5df2\u7ecf\u6bd4\u8f83\u6e05\u6670\u7684\u4e86\u89e3\u4f60\u7684\u4ea7\u54c1\u5bf9\u4ed6\u4eec\u7684\u4ef7\u503c\uff0c\u63a5\u4e0b\u6765\u5c31\u8f6c\u5165\u7559\u5b58\u9636\u6bb5\uff0c\u6211\u4eec\u8981\u60f3\u65b9\u8bbe\u6cd5\u4e3a\u7528\u6237\u63d0\u4f9b\u4ef7\u503c\uff0c\u52aa\u529b\u7559\u4f4f\u4ed6\u4eec\u3002<\/li><li>4.\u4f20\u64ad\uff08<strong>R<\/strong>eferral\uff09\uff1a\u5bfb\u627e\u4f60\u4ea7\u54c1\u7684\u4f20\u64ad\u7684\u7279\u6027\uff08\u7528\u6237\u81ea\u6211\u5c55\u793a\uff0c\u793e\u4ea4\u8d27\u5e01\uff0c\u505a\u4fe1\u606f\u4f20\u9012\u7684\u4ecb\u8d28\u7b49\uff09\u4f7f\u7528\u6237\u5fc3\u7518\u60c5\u613f\u7684\u5206\u4eab\u7ed9\u4ed6\u7684\u4e00\u5ea6\u5173\u7cfb\uff0c\u63d0\u5347\u4ea7\u54c1\u5f71\u54cd\u529b\u3002<\/li><li>5.\u8f6c\u5316\uff08<strong>R<\/strong>evenue\uff09\u5373\u5546\u4e1a\u53d8\u73b0\uff1a\u6700\u7ec8\uff0c\u8f6c\u5316\u662f\u4e00\u5207\u7684\u7ec8\u6781\u76ee\u6807\u3002\u4e0d\u8bba\u662f\u5f15\u5bfc\u7528\u6237\u6d88\u8d39\u5e7f\u544a\u3001\u64ae\u5408\u4ea4\u6613\u8fd8\u662f\u76f4\u63a5\u8d29\u5356\u4f1a\u5458\u670d\u52a1\uff0c\u6211\u4eec\u90fd\u8981\u5728\u5408\u9002\u573a\u666f\u4e0b\uff0c\u4fc3\u8fdb\u7528\u6237\u8f6c\u5316\uff08\u5546\u4e1a\u53d8\u73b0\uff09\u3002<\/li><\/ul>\n\n\n\n<p>AARRR \u7528\u6237\u83b7\u53d6\u6f0f\u6597\uff08\u4e0a\u6587\u56fe\uff09\u8be6\u7ec6\u7684\u63cf\u8ff0\u4e86\u4ece\u7528\u6237\u7b2c\u4e00\u6b21\u8fdb\u5165\u4f60\u7684\u4ea7\u54c1\uff0c\u5230\u6700\u540e\u7528\u6237\u53d8\u73b0\u5b8c\u6210\u8f6c\u5316\u7684\u5168\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p>AARRR \u589e\u957f\u6307\u6807\u6a21\u578b\uff0c\u7b80\u5355\u6e05\u6670\uff0c\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u8fd9\u5957\u6a21\u578b\u5982\u6b64\u6d41\u884c\uff0c\u4ee5\u81f3\u4e8e\u6210\u4e3a\u4f17\u591a\u516c\u53f8\u91cc\u589e\u957f\u90e8\u95e8\u7684\u6807\u914d\u5206\u6790\u6a21\u578b\u3002<\/p>\n\n\n\n<p>\u66f4\u91cd\u8981\u7684\u662f\u4ed6\u56f4\u7ed5\u7740\u6bcf\u4f4d\u8425\u9500\u4eba\u5458\u90fd\u5173\u5fc3\u7684\u6838\u5fc3\u6307\u6807\u800c\u5efa\u7acb \u2014\u2014 \u300c\u62c9\u65b0\u300d\uff0c\u6211\u4eec\u90fd\u559c\u6b22\u5feb\u901f\u62c9\u65b0\u83b7\u5ba2\uff0c\u300c\u62c9\u65b0\u300d\u4e0e\u5e02\u573a\u8425\u9500\u51e0\u4e4e\u662f\u540c\u4e49\u8bcd\uff0c\u591a\u6570\u505a\u589e\u957f\u7684\u4eba\u4e00\u822c\u4e5f\u5f52\u4e3a\u5e02\u573a\u8425\u9500\u90e8\u95e8\uff0c\u56e0\u6b64\u62c9\u65b0\u662f\u591a\u6570\u6b63\u5728\u6210\u957f\u7684\u521b\u4e1a\u516c\u53f8\u6700\u4e3a\u5173\u952e\u7684\u6570\u636e\u6307\u6807\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u4e8c-\u4e3a\u4ec0\u4e48-aarrrr-\u6a21\u578b\u5728\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\u4e0d\u518d\u7ba1\u7528\">\u4e8c. \u4e3a\u4ec0\u4e48 AARRRR \u6a21\u578b\u5728\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\u4e0d\u518d\u7ba1\u7528<\/h2>\n\n\n\n<p>\u4e3a\u4ec0\u4e48\u8bf4\u5728\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3 AARRR \u5df2\u7ecf\u9010\u6e10\u4e0d\u518d\u9002\u5408\u4e86\u5462\uff1f<\/p>\n\n\n\n<p>\u6211\u4eec\u5148\u6765\u770b\u4e00\u7ec4\u300c\u65b0\u7528\u6237\u5b89\u88c5 App \u540e\u300d\u7684\u6570\u636e\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u524d 3 \u5929\u6d41\u5931\u6389 77% \u7684 DAU<\/li><li>30 \u5929\u6d41\u5931\u6389 90% \u7684 DAU<\/li><li>90 \u5929\u6d41\u5931\u6389\u7684 DAU \u5347\u81f3 95% \u4ee5\u4e0a <\/li><\/ul>\n\n\n\n<p class=\"has-text-align-center\"><figure><img decoding=\"async\" title=\"retention_graph_average\" width=\"700\" height=\"624\" class=\"gatsby-resp-image-image alignnone\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/02-retention_graph_average.png\" alt=\"retention_graph_average\"><\/figure><p><span class=\"gatsby-resp-image-wrapper\"><\/span><\/p> <\/p>\n\n\n\n<p>\u6765\u770b\u770b\u8fd9\u5f20\u56fe\uff0c\u6570\u636e\u4e0d\u4f1a\u8bf4\u8c0e\uff0c\u53ef\u6015\u7684\u7528\u6237\u6d41\u5931\u8ba9\u6240\u6709\u60f3\u8981\u589e\u957f\u7684\u521b\u4e1a\u516c\u53f8\u5907\u53d7\u6253\u51fb\u3002<\/p>\n\n\n\n<p>\u6362\u53e5\u8bdd\u8bf4\uff1a\u5982\u679c\u6211\u4eec\u6309\u7167\u5e73\u5747\u7559\u5b58\u7387\u6765\u770b\uff0c\u6211\u4eec\u6bcf\u83b7\u53d6 100 \u4e2a\u65b0\u7528\u6237\uff0c\u53ea\u6709 5 \u4e2a\u7528\u6237\u5728 3 \u4e2a\u6708\u540e\u4ecd\u7136\u5728\u4f7f\u7528\u6211\u4eec\u7684 App\u3002<\/p>\n\n\n\n<p>\u4f46\u5728 10 \u5e74\u524d\uff0c\u6ca1\u6709\u8fd9\u79cd\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u5728 2008 \u5e74\uff0ciPhone \u4e00\u4ee3\u53d1\u5e03\u7684\u7b2c\u4e8c\u5e74\uff0c\u6574\u4e2a App Store \u53ea\u6709 500 \u4e2a App\uff0c\u53ea\u8981\u4f60\u53d1\u5e03\u7684\u4e0d\u662f\u4e2a\u5c71\u5be8 App\uff0c\u51e0\u4e4e\u6ca1\u6709\u4eba\u548c\u4f60\u7ade\u4e89\uff0c\u6d41\u91cf\u5168\u662f\u4f60\u7684\u3002\u706b\u7206\u7684 iPhone \u5c06\u5982\u9965\u4f3c\u6e34\u60f3\u8981\u5c1d\u8bd5\u65b0 App \u7684\u7528\u6237\u5e26\u5165 App Store\uff0c\u5f53\u65f6\u51e0\u4e4e\u6ca1\u6709\u83b7\u5ba2\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u4eca\u5929\uff0c\u5e02\u573a\u5df2\u7ecf\u5b8c\u5168\u4e0d\u4e00\u6837\u4e86\u3002<\/p>\n\n\n\n<p>\u73b0\u5728 App Store \u6709 200 \u591a\u4e07 App \u4e0a\u67b6\uff0cGoogle Play \u4e0a\u5df2\u7ecf\u6709\u63a5\u8fd1 300 \u4e07\u4e2a App \u4e0a\u67b6\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a class=\"gatsby-resp-image-link\" href=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/03-Screen-Shot-2017-11-20-at-9.09.57-AM1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/03-Screen-Shot-2017-11-20-at-9.09.57-AM1.png\" alt=\"03 Screen Shot 2017 11 20 at 9 09 57 AM1\" title=\"03 Screen Shot 2017 11 20 at 9 09 57 AM1\"\/><\/a><\/figure><\/div>\n\n\n\n<p><span class=\"gatsby-resp-image-wrapper\"><\/span><\/p>\n\n\n\n<p>\u7ade\u4e89\u5df2\u7ecf\u975e\u5e38\u6fc0\u70c8\uff0c\u83b7\u5ba2\u6210\u672c\u4e5f\u65e9\u5c31\u6ca1\u6709\u5f53\u65f6\u90a3\u4e48\u4fbf\u5b9c\u4e86\u3002\u53ea\u662f\u7b80\u5355\u7684\u53d1\u5e03\u4e00\u6b3e App \uff0c\u7eaf\u9760\u81ea\u7136\u6d41\u91cf\u51e0\u4e4e\u4e0d\u53ef\u80fd\u8d5a\u94b1\u3002<\/p>\n\n\n\n<p>\u5728\u5982\u4eca\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u7eaf\u4ee5\u62c9\u65b0\u4e3a\u76ee\u6807\u7684\u589e\u957f\u6a21\u578b\u5df2\u7ecf\u51e0\u4e4e\u6ca1\u6709\u610f\u4e49\uff0c\u6b63\u5982 Brian Balfour \u6240\u8bf4\uff1a\u4ee5\u62c9\u65b0\u589e\u957f\u4e3a\u76ee\u6807\u7684\u6570\u636e\u6307\u6807\u4f1a\u8fdb\u5165\u300c\u65e0\u610f\u4e49\u589e\u957f\u4e4b\u8f6e\u300d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a class=\"gatsby-resp-image-link\" href=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/04-WheelOfMeaninglessGrowth.001.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/04-WheelOfMeaninglessGrowth.001.jpg\" alt=\"Wheel Of Meaningless Growth\" title=\"Wheel Of Meaningless Growth\"\/><\/a><\/figure><\/div>\n\n\n\n<p><span class=\"gatsby-resp-image-wrapper\"><\/span><\/p>\n\n\n\n<p>\u5047\u8bbe\u4eca\u5e74\u4f60\u83b7\u5f97\u4e86 100 \u4e07\u65b0\u6ce8\u518c\u7528\u6237\uff0c\u542c\u7740\u5c31\u662f\u4e00\u4ef6\u6fc0\u52a8\u4eba\u5fc3\u7684\u4e8b\u60c5\uff0c\u5e74\u5e95\u7684\u516c\u53f8\u5e74\u4f1a\u4e0a\uff0c\u751a\u81f3\u4f60\u4f1a\u597d\u8a00\u58ee\u5fd7\u7684\u63d0\u51fa\u4e0b\u4e00\u5e74\u7684\u83b7\u5ba2\u76ee\u6807\u662f 500 \u4e07\u65b0\u7528\u6237\uff0c\u5c31\u76ee\u524d\u7684\u6570\u636e\u6765\u770b\uff0c\u8fd9\u4e2a\u76ee\u6807\u4f3c\u4e4e\u5b9e\u73b0\u8d77\u6765\u4e5f\u5e76\u4e0d\u56f0\u96be\u3002<\/p>\n\n\n\n<p>\u4f46\u6211\u4eec\u60f3\u60f3\u65b0\u83b7\u5ba2\u7528\u6237 90 \u5929\u7559\u5b58\u7387\u53ea\u6709 5%\uff0c\u90a3\u4e48\u6211\u4eec\u589e\u957f 500 \u4e07\u65b0\u7528\u6237\uff0c\u5176\u5b9e\u53ea\u6709 25 \u4e07\u6700\u540e\u6c89\u6dc0\u4e0b\u6765\u6210\u4e3a\u6211\u4eec\u7684\u771f\u5b9e\u7528\u6237\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a class=\"gatsby-resp-image-link\" href=\"https:\/\/www.kalacloud.com\/static\/c2e0975d885998fef8be130276979793\/bc3ae\/05-Bad-MRR-2-Years.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/05-Bad-MRR-2-Years.png\" alt=\"\u6bcf\u6708\u7ecf\u5e38\u6027\u6536\u5165\" title=\"\u6bcf\u6708\u7ecf\u5e38\u6027\u6536\u5165\"\/><\/a><\/figure>\n\n\n\n<p><span class=\"gatsby-resp-image-wrapper\"><\/span><\/p>\n\n\n\n<p>MRR\uff08Monthly Recurring Revenue\uff09 \u662f\u6307\u300c\u6bcf\u6708\u7ecf\u5e38\u6027\u6536\u5165\u300d<\/p>\n\n\n\n<p>\u83b7\u5ba2\u62c9\u65b0\u4e0d\u5728\u662f\u589e\u957f\u7684\u6838\u5fc3\u5173\u952e\u3002<\/p>\n\n\n\n<p>\u6b63\u5982\u00a0Jonathan Kim\u00a0\u6240\u8bf4\u300c\u6d77\u76d7\u589e\u957f\u6307\u6807\uff08AARRR\uff09\u5bf9\u4e8e SaaS \u6765\u8bf4\u5df2\u7ecf\u8ddf\u4e0d\u4e0a\u8fd9\u4e2a\u65f6\u4ee3\uff0c\u53ef\u4ee5\u8bf4\u662f\u5df2\u7ecf\u8fc7\u65f6\u7684\u6a21\u578b\uff0c\u867d\u7136\u5927\u90e8\u5206\u903b\u8f91\u8fd8\u6210\u7acb\uff0c\u4f46\u6211\u4eec\u65e9\u5c31\u5e94\u8be5\u7ed9\u51fa\u66f4\u597d\u7684\u589e\u957f\u6a21\u578b\u4e86\u300d<\/p>\n\n\n\n<p>\u6211\u4eec\u9700\u8981\u4e00\u4e2a\u66f4\u597d\u7684\u589e\u957f\u6a21\u578b \u2014\u2014 \u8fd9\u4e2a\u6a21\u578b\u5c31\u662f\u4eca\u5929\u8981\u8bb2\u7684 RARRA<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u4e09-\u4ec0\u4e48\u662f-rarra-\u589e\u957f\u6a21\u578b\uff1f\">\u4e09. \u4ec0\u4e48\u662f RARRA \u589e\u957f\u6a21\u578b\uff1f<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a class=\"gatsby-resp-image-link\" href=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/06-Screen-Shot-2017-11-20-at-9.29.38-AM1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/06-Screen-Shot-2017-11-20-at-9.29.38-AM1.png\" alt=\"06 Screen Shot 2017 11 20 at 9 29 38 AM1\" title=\"06 Screen Shot 2017 11 20 at 9 29 38 AM1\"\/><\/a><\/figure><\/div>\n\n\n\n<p><span class=\"gatsby-resp-image-wrapper\"><\/span><\/p>\n\n\n\n<p>AARRR \u4e0e RARRA \u6a21\u578b\uff0c\u4e0d\u4ec5\u4ec5\u662f\u7b80\u5355\u7684\u987a\u5e8f\u8c03\u6362\uff0c\u662f\u5f15\u5bfc\u6211\u4eec\u601d\u8003\u7684\u4ea7\u54c1\u8d70\u5411\u7684\u6838\u5fc3\u4ef7\u503c\u89c2\u7684\u98a0\u8986\u3002<\/p>\n\n\n\n<p>RARRA \u662f Thomas Petit \u548c Gabor Papp \u5bf9\u6d77\u76d7\u6307\u6807 AARRR \u6a21\u578b\u7684\u4f18\u5316\u3002<strong>RARRA \u6a21\u578b\u7684\u6838\u5fc3\u4ece\u83b7\u5ba2\uff0c\u53d8\u4e3a\u7559\u5b58\u3002<\/strong><\/p>\n\n\n\n<p>1.<strong>\u7559\u5b58<\/strong>\uff08Retention\uff09\uff1a\u4e3a\u4f60\u7684\u7528\u6237\u63d0\u4f9b\u96be\u4ee5\u7f6e\u4fe1\u7684\u4ef7\u503c\uff0c\u8ba9\u4ed6\u4eec\u4e00\u6b21\u6b21\u7684\u56de\u6765\u7ee7\u7eed\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>2.<strong>\u6fc0\u6d3b<\/strong>\uff08Activation\uff09\uff1a\u786e\u8ba4\u65b0\u6ce8\u518c\u6fc0\u6d3b\u7684\u7528\u6237\u5728\u7b2c\u4e00\u65f6\u95f4\u770b\u5230\u4f60\u4eec\u7684\u4ea7\u54c1\u7684\u6838\u5fc3\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>3.<strong>\u63a8\u8350<\/strong>\uff08Referral\uff09\uff1a\u8ba9\u4ed6\u4eec\u5206\u4eab\u548c\u63a8\u8350\u4f60\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>4.<strong>\u8f6c\u5316<\/strong>\uff08Revenue\uff09\uff1a\u7528\u6237\u4e3a\u4f60\u7684\u4ea7\u54c1\u63d0\u4f9b\u7684\u4ef7\u503c\u4ed8\u8d39\u8f6c\u5316\u3002<\/p>\n\n\n\n<p>5.<strong>\u83b7\u5ba2<\/strong>\uff08Acquisition\uff09\uff1a\u601d\u8003\u4f60\u4ea7\u54c1\u7684\u4f20\u64ad\u6027\uff0c\u8ba9\u8001\u7528\u6237\u5e26\u65b0\u7528\u6237\uff0c\u6216\u7740\u76f4\u63a5\u6295\u653e\u5e7f\u544a\u8d2d\u4e70\u6d41\u91cf\uff08\u8d2d\u4e70\u7528\u6237\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a class=\"gatsby-resp-image-link\" href=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/07-Screen-Shot-2017-11-20-at-9.31.51-AM1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/07-Screen-Shot-2017-11-20-at-9.31.51-AM1.png\" alt=\"07 Screen Shot 2017 11 20 at 9 31 51 AM1\" title=\"07 Screen Shot 2017 11 20 at 9 31 51 AM1\"\/><\/a><\/figure>\n\n\n\n<p><span class=\"gatsby-resp-image-wrapper\"><\/span><\/p>\n\n\n\n<p><strong>RARRA \u5173\u6ce8\u7684\u6838\u5fc3\u589e\u957f\u6307\u6807\uff1a\u7528\u6237\u7559\u5b58\u3002<\/strong>&nbsp;\u4f60\u80fd\u8ba9\u4f60\u7684\u7528\u6237\u518d\u6b21\u56de\u5230\u4f60\u7684 App \u5417\uff1f<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u7684\u56de\u7b54\u662f\u300c\u53ef\u4ee5\u300d\uff0c\u90a3\u4e48\u4f60\u7684\u7528\u6237\u57fa\u6570\u4f1a\u9010\u6e10\u589e\u52a0\uff0c\u7528\u6237\u7fa4\u88ab\u5efa\u7acb\u8d77\u6765\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u7684\u56de\u7b54\u662f\u300c\u4e0d\u53ef\u4ee5\u300d\uff0c\u90a3\u4e48\u5b9e\u9645\u4e0a\u4f60\u53ea\u662f\u5728<strong>\u79df\u7528\u6d41\u91cf<\/strong>\uff0c\u65e0\u8bba\u591a\u5c11\u7528\u6237\u4e0b\u8f7d\u6fc0\u6d3b\u4f60\u7684 App\uff0c\u53ea\u8981\u4f60\u4e0d\u80fd\u8ba9\u4ed6\u4eec\u4e3b\u52a8\u56de\u6765\uff0c\u6211\u4eec\u7684\u83b7\u5ba2\u65b9\u5f0f\u5c31\u662f\u5728\u79df\u7528\u7684\u6d41\u91cf\uff0c\u4e00\u65e6\u4e0d\u518d\u7eed\u79df\uff0cDUA \u76f4\u7ebf\u4e0b\u964d\uff0c\u7528\u6237\u5feb\u901f\u6d41\u5931\uff0c\u6700\u7ec8\u6beb\u65e0\u610f\u4e49\u3002<\/p>\n\n\n\n<p>\u6b63\u5982 Brian Balfour \u6240\u8bf4\uff0c\u6211\u4eec\u5e94\u8be5\u9996\u5148\u5173\u6ce8\u53cd\u6620\u771f\u5b9e\u589e\u957f\u7684\u6838\u5fc3\u6307\u6807\uff0c\u7559\u5b58\u7387\u5c31\u662f\u8fd9\u79cd\u6838\u5fc3\u6307\u6807\u3002<strong>\u7559\u5b58\u7387\u8bf4\u660e\u4f60\u6b63\u5728\u521b\u9020\u771f\u6b63\u6709\u4ef7\u503c\u7684\u4ea7\u54c1\uff0c\u56e0\u4e3a\u4f60\u7684\u7528\u6237\u4e00\u76f4\u4f1a\u56de\u6765\u7ee7\u7eed\u4f7f\u7528\u3002<\/strong><\/p>\n\n\n\n<p>\u5f53\u6211\u4eec\u628a\u7559\u5b58\u7387\u653e\u5728\u9996\u4f4d\u65f6\uff0c\u6211\u4eec\u624d\u9ad8\u4f18\u5148\u7ea7\u5173\u6ce8\u4ea7\u54c1\u5bf9\u7528\u6237\u7684\u771f\u6b63\u4ef7\u503c\uff0c\u53ea\u6709\u5bf9\u7528\u6237\u6709\u4ef7\u503c\u7684\u4ea7\u54c1\u624d\u80fd\u83b7\u5f97\u9ad8\u7528\u6237\u7559\u5b58\u3002<\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u8ba9\u6211\u4eec\u6765\u770b\u770b RARRA \u6a21\u578b\u7684\u5b9e\u9645\u5e94\u7528\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48 RARRA \u662f\u66f4\u597d\u7684\u589e\u957f\u6a21\u578b\uff1f\u2014\u2014 Hitlist \u7814\u7a76\u6848\u4f8b<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a class=\"gatsby-resp-image-link\" href=\"https:\/\/www.kalacloud.com\/static\/ff7e3e2a9ad5aba3248d32ac6f4b69ca\/41870\/08.1-twitter-Hitlist.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/08.1-twitter-Hitlist.png\" alt=\"08 1 twitter Hitlist\" title=\"08 1 twitter Hitlist\"\/><\/a><\/figure><\/div>\n\n\n\n<p><span class=\"gatsby-resp-image-wrapper\"><\/span><\/p>\n\n\n\n<p>2013 \u5e74 Gillian Morris \u548c\u4e24\u4f4d\u8054\u5408\u521b\u59cb\u4eba\u4e00\u8d77\u63a8\u51fa Hitlist\uff0c\u8fd9\u662f\u4e00\u6b3e\u5e2e\u52a9\u7528\u6237\u5728\u65c5\u884c\u4e2d\u7701\u94b1\u7684 App<\/p>\n\n\n\n<p>\uff0c\u8fd9\u6b3e App \u53d1\u5e03\u540e\u5f15\u6765\u65e0\u6570\u5a92\u4f53\u5173\u6ce8\uff0c\u5728 The Next Web\u3001Lifehacker\u3001\u7ebd\u7ea6\u65f6\u62a5\uff0c\u751a\u81f3\u4e00\u4e2a\u5e0c\u814a\u65c5\u6e38\u535a\u5ba2\u4e0a\u90fd\u6709\u62a5\u9053\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u7684\u53cd\u9988\u4e5f\u975e\u5e38\u79ef\u6781\uff0c\u8bb8\u591a\u7528\u6237\u4e0d\u60dc\u4f59\u529b\u7684\u5e2e\u5fd9\u5ba3\u4f20\u548c\u8868\u8fbe\u559c\u7231\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a class=\"gatsby-resp-image-link\" href=\"https:\/\/www.kalacloud.com\/static\/5d2179aa5c5f667adae4b3fda1116aa1\/d3deb\/08.2-twitter-gillianim.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/08.2-twitter-gillianim.png\" alt=\"08 2 twitter gillianim\" title=\"08 2 twitter gillianim\"\/><\/a><\/figure><\/div>\n\n\n\n<p><span class=\"gatsby-resp-image-wrapper\"><\/span><\/p>\n\n\n\n<p>\u6210\u5343\u4e0a\u4e07\u7684\u65b0\u7528\u6237\u6d8c\u5165 hitlist App \uff0c<strong>\u4f46\u53ea\u5b58\u5728\u4e00\u4e2a\u95ee\u9898 \uff0c\u7528\u6237\u7559\u5b58\u7387\u6781\u4f4e\uff0c\u65b0\u7528\u6237\u51e0\u4e4e\u6ca1\u6709\u518d\u56de\u6765\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a class=\"gatsby-resp-image-link\" href=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/09-1_I7_C5b-L2TmoS4hlvvhuRw.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/09-1_I7_C5b-L2TmoS4hlvvhuRw.png\" alt=\"09 1 I7 C5b L2TmoS4hlvvhuRw\" title=\"09 1 I7 C5b L2TmoS4hlvvhuRw\"\/><\/a><\/figure>\n\n\n\n<p><span class=\"gatsby-resp-image-wrapper\"><\/span><\/p>\n\n\n\n<p>\u5728 App \u53d1\u5e03\u4e09\u4e2a\u6708\u540e\uff0c\u53ea\u6709\u4e0d\u5230 5% \u7684\u7528\u6237\u4ecd\u7136\u4fdd\u6301\u6d3b\u8dc3\u3002<\/p>\n\n\n\n<p>\u5728\u8fd9\u4e2a\u9636\u6bb5\uff0cHitlist \u7684\u51e0\u4f4d\u6295\u8d44\u4eba\u5f00\u59cb\u5efa\u8bae\u4f7f\u7528 AARRR \u589e\u957f\u6a21\u578b\uff0c\u5efa\u8bae Gillian Morris \u6295\u653e FaceBook \u5e7f\u544a\uff0c\u671f\u671b\u4f7f\u7528\u6b64\u65b9\u6cd5\u5feb\u901f\u83b7\u5ba2\u3002<\/p>\n\n\n\n<p>\u597d\u5728\u53e6\u4e00\u90e8\u5206\u7406\u667a\u7684 Hitlist \u6295\u8d44\u4eba\u529b\u633a Gillian Morris \u653e\u5f03 AARRR\u6a21\u5f0f\uff0c\u8f6c\u5411 RARRA \u6a21\u578b\u3002<\/p>\n\n\n\n<p>\u6b63\u5982\u524d\u6587\u6240\u8ff0\uff0c\u300c\u5982\u679c\u4f60\u7684\u7559\u5b58\u90fd\u6210\u95ee\u9898\uff0c\u8fd8\u82b1\u5927\u4ef7\u94b1\u505a\u6295\u653e\u83b7\u5ba2\uff0c\u90a3\u4f60\u53ea\u4e0d\u8fc7\u5728\u79df\u7528\u6d41\u91cf\uff0c\u800c\u4e0d\u662f\u771f\u6b63\u610f\u4e49\u4e0a\u7684\u62c9\u65b0\u83b7\u5ba2\u300d<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0cHitlist \u56e2\u961f\u5f00\u59cb\u5c06\u7559\u5b58\u7387\u4f5c\u4e3a\u4ed6\u4eec\u7684\u5173\u952e\u6307\u6807\u3002<\/p>\n\n\n\n<p>\u4ed6\u4eec\u91cd\u65b0\u8bbe\u8ba1\u4e86 UX \uff0c\u52a0\u5165\u4e86\u4e00\u4e9b\u6709\u5229\u4e8e\u7528\u6237\u8f6c\u5316\uff08\u4fc3\u8fdb\u7528\u6237\u4e0b\u5355\u8d2d\u4e70\uff09\u7684\u5143\u7d20\u3002<\/p>\n\n\n\n<p>\u5728\u53d1\u5e03\u65b0\u7248\u672c\u540e\uff0cHitlist 2.0 \u5982\u679c\u6309\u7167 AARRR \u7684\u6570\u636e\u6307\u6807\u6765\u770b\uff0c\u51e0\u4e4e\u662f\u5931\u8d25\u7684\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u670b\u53cb\u5708\u3001\u5fae\u535a\u7b49\u793e\u4ea4\u5a92\u4f53\u7684\u63d0\u53ca\u7387\u5927\u5e45\u4e0b\u964d<\/li><li>\u5a92\u4f53\u62a5\u9053\u91cf\u4e0b\u964d<\/li><li>\u6bcf\u4e2a\u7528\u6237\u300c\u559c\u6b22\u300d\u7684\u57ce\u5e02\u4ece 41 \u4e0b\u964d\u81f3 5.6<\/li><\/ul>\n\n\n\n<p>\u57fa\u4e8e AARRR \u83b7\u5ba2\u6a21\u578b\u6765\u770b\uff0c2.0 \u7248\u672c\u600e\u4e48\u90fd\u662f\u5931\u8d25\u7684\u3002<\/p>\n\n\n\n<p>\u4f46\u56e2\u961f\u7684\u6838\u5fc3\u76ee\u6807\u4e0d\u518d\u662f\u300c\u83b7\u5ba2\u300d\uff0c\u5f53\u4ed6\u4eec\u4ed4\u7ec6\u7814\u7a76\u6570\u636e\u540e\uff0c\u53d1\u73b0 42% \u7684\u65b0\u7528\u6237\u4ecd\u5728\u7ee7\u7eed\u4f7f\u7528\uff0c\u6708\u6d3b\u7528\u6237\uff08MAU\uff09\u4ece\u4e0d\u5230 1% \u63d0\u5347\u81f3 10% \uff0c\u8fd9\u5176\u4e2d\u8fd8\u6709\u8bb8\u591a\u7528\u6237\u591a\u6b21\u590d\u8d2d\uff08\u590d\u8d2d\u7387\u63d0\u5347\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a class=\"gatsby-resp-image-link\" href=\"https:\/\/www.kalacloud.com\/static\/15a5d647d91d1fcab4efae0eeda0a476\/54bf4\/10-Hitlist-Retention1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/10-Hitlist-Retention1.png\" alt=\"Hitlist-Retention\" title=\"Hitlist-Retention\"\/><\/a><\/figure>\n\n\n\n<p><span class=\"gatsby-resp-image-wrapper\"><\/span><\/p>\n\n\n\n<p>\u4e00\u5e74\u4e4b\u540e\uff0chitlist \u5728\u5168\u7403 163 \u4e2a\u56fd\u5bb6 \/ \u5730\u533a\u62e5\u670925 \u4e07\u7528\u6237\uff0c\u9884\u8ba2\u4e86\u8d85\u8fc7 600 \u4e07\u7f8e\u5143\u7684\u65c5\u6e38\u4ea4\u6613\u3002<\/p>\n\n\n\n<p>\u5f53\u6211\u4eec\u628a\u6838\u5fc3\u589e\u957f\u6307\u6807\u8bbe\u7f6e\u4e3a\u300c\u83b7\u5ba2\u300d\u65f6\uff0c\u5931\u53bb\u4e86\u5bf9\u7559\u5b58\u7684\u5173\u6ce8\uff0c\u8fd9\u4f1a\u5bfc\u81f4\u66f4\u9ad8\u7684\u6d41\u5931\u7387\u3001\u66f4\u9ad8\u7684\u83b7\u5ba2\u6210\u672c\u4ee5\u53ca\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u6d3b\u8dc3\u7528\u6237\u7684\u589e\u957f\u8fdb\u5165\u5e73\u53f0\u671f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a class=\"gatsby-resp-image-link\" href=\"https:\/\/www.kalacloud.com\/static\/c2e0975d885998fef8be130276979793\/bc3ae\/11-Bad-MRR-2-Years.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/11-Bad-MRR-2-Years.png\" alt=\"Bad-MRR-2-Years\" title=\"Bad-MRR-2-Years\"\/><\/a><\/figure>\n\n\n\n<p><span class=\"gatsby-resp-image-wrapper\"><\/span><\/p>\n\n\n\n<p>\u5f53\u6211\u4eec\u628a\u6838\u5fc3\u589e\u957f\u6307\u6807\u8bbe\u7f6e\u6210\u300c\u7559\u5b58\u300d\u65f6\uff0c\u6d3b\u8dc3\u7528\u6237\u4f1a\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u6301\u7eed\u79ef\u7d2f\uff0c\u4ece\u800c\u63a8\u52a8\u4ea7\u54c1\u81ea\u8eab\u589e\u957f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a class=\"gatsby-resp-image-link\" href=\"https:\/\/www.kalacloud.com\/static\/d25918d1bb5d352805cc347adb5ef9a2\/27e9a\/12-MRR-Good-Retention.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/12-MRR-Good-Retention.png\" alt=\"MRR-Good-Retention.png\" title=\"MRR-Good-Retention.png\"\/><\/a><\/figure>\n\n\n\n<p><span class=\"gatsby-resp-image-wrapper\"><\/span><\/p>\n\n\n\n<p>\u597d\u5566\uff0c\u73b0\u5728\u6211\u4eec\u6765\u8c08\u8c08\u7b56\u7565\u95ee\u9898\u3002\u6211\u4eec\u5982\u4f55\u4f7f\u7528 RARRA \u6a21\u578b\u521b\u5efa App \u589e\u957f\u7b56\u7565\u5462\uff1f<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u56db-\u5982\u4f55\u4f7f\u7528-rarra-\u521b\u5efa\u589e\u957f\u7b56\u7565\">\u56db. \u5982\u4f55\u4f7f\u7528 RARRA \u521b\u5efa\u589e\u957f\u7b56\u7565<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1.\u4ece\u5173\u6ce8\u7559\u5b58\u5f00\u59cb<\/h3>\n\n\n\n<p>\u6b63\u5982\u524d\u6587\u6240\u8ff0\uff0c\u7559\u5b58\u7387\u624d\u662f App \u589e\u957f\u7684\u57fa\u77f3\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e00\u6b65\u662f\u8bc4\u4f30\u4f60\u7684\u4ea7\u54c1\u5f53\u524d\u7684\u7559\u5b58\u7387\u548c\u7528\u6237\u6d41\u5931\u8282\u70b9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a class=\"gatsby-resp-image-link\" href=\"https:\/\/www.kalacloud.com\/static\/4dab7f01860e08ddb6921cff88cadabf\/fe8a7\/13-User-Retention-Curve.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/13-User-Retention-Curve.png\" alt=\"User-Retention-Curve\" title=\"User-Retention-Curve\"\/><\/a><\/figure>\n\n\n\n<p><span class=\"gatsby-resp-image-wrapper\"><\/span><\/p>\n\n\n\n<p>\u7528\u6237 N \u5929\u7559\u5b58\u66f2\u7ebf\u56fe<\/p>\n\n\n\n<p>\u8ba1\u7b97\u4f60\u4ea7\u54c1 N \u5929\u7559\u5b58\u7387\uff0c\u770b\u770b\u6709\u591a\u5c11\u7528\u6237\u56de\u6765\u7ee7\u7eed\u4f7f\u7528\u3002\u7136\u540e\u81ea\u5df1\u7814\u7a76\u5230\u5e95\u662f\u56e0\u4e3a\u4ec0\u4e48\u539f\u56e0\uff0c\u4ec0\u4e48\u4f7f\u7528\u8282\u70b9\u662f\u7528\u6237\u6d41\u5931\uff0c\u628a\u6ce8\u610f\u529b\u96c6\u4e2d\u5728\u8fd9\u4e0a\u9762\u3002<\/p>\n\n\n\n<p>\u5f53\u6211\u4eec\u83b7\u5f97\u4e00\u4e2a\u7528\u6237\u540e\uff0c\u6211\u4eec\u5982\u4f55\u8ba9\u4ed6\u4eec\u518d\u6b21\u56de\u6765\u7ee7\u7eed\u4f7f\u7528\uff1f\u60f3\u65b9\u8bbe\u6cd5\u8bc1\u660e\u4f60\u4ea7\u54c1\u7684\u4ef7\u503c\u4ee5\u53ca\u57f9\u517b\u7528\u6237\u4f7f\u7528\u4e60\u60ef\u3002\u9996\u5148\uff0c\u6211\u4eec\u8981\u5148\u770b&nbsp;<strong>\u4f7f\u7528\u6211\u4eec\u4ea7\u54c1\u7684\u91cd\u5ea6\u7528\u6237\u662f\u5982\u4f55\u4f7f\u7528\u7684<\/strong>\uff0c\u8fd9\u4e9b\u91cd\u5ea6\u7528\u6237\u5728\u4f60\u7684\u4ea7\u54c1\u4e2d\u505a\u4e86\u4e9b\u4ec0\u4e48\uff1f\u4f7f\u7528\u4e86\u54ea\u4e9b\u529f\u80fd\uff1f\u4ed6\u4eec\u4e00\u5929\u4e2d\u4ec0\u4e48\u65f6\u5019\u6700\u6d3b\u8dc3\uff1f\u4ed6\u4eec\u5728\u5b89\u88c5\u540e\u7684 48 \u5c0f\u65f6\u5185\u505a\u4e86\u4e9b\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<p>\u4f7f\u7528\u300c\u7fa4\u7ec4\u5206\u6790\u6cd5\u300d\uff08\u8fd9\u4e2a\u65b9\u6cd5\u627e\u673a\u4f1a\u6211\u5355\u5199\u4e00\u7bc7\uff09\u627e\u5230\u4f60\u4ea7\u54c1\u7684\u300c\u7406\u60f3\u7528\u6237\u300d\u7684\u4f7f\u7528\u8def\u5f84\uff0c\u5e76\u901a\u8fc7\u4ea7\u54c1\u8bbe\u8ba1\u7684\u65b9\u5f0f\u4fc3\u4f7f\u65b0\u7528\u6237\u4e5f\u80fd\u8d70\u4e00\u904d\u300c\u7406\u60f3\u7528\u6237\u300d\u7684\u4f7f\u7528\u8def\u5f84\u3002\u6bd4\u5982\uff0c\u6211\u4eec\u5e38\u770b\u5230\u7684\u7528\u6237\u6ce8\u518c\u540e\u8981\u5b8c\u6210\u65b0\u624b\u4efb\u52a1\uff0c\u505a\u5b8c\u65b0\u624b\u4efb\u52a1\uff0c\u4f1a\u7ed9\u7528\u6237\u5728 App \u4e2d\u4e00\u4e9b\u5c0f\u5956\u52b1\uff0c\u4fc3\u4f7f\u65b0\u7528\u6237\u8d70\u5b8c\u300c\u7406\u60f3\u7528\u6237\u300d\u4f7f\u7528\u8def\u5f84\uff0c\u5927\u5e45\u4fc3\u8fdb\u7559\u5b58\u3002<\/p>\n\n\n\n<p>\u8ba9\u7528\u6237\u56de\u8bbf\u7684\u5173\u952e\u662f\u4e86\u89e3\u4ed6\u4eec\u4e3a\u4ec0\u4e48\u559c\u6b22\u4f60\u7684\u4ea7\u54c1\uff0c\u4f18\u5316\u8fd9\u4e9b\u6253\u52a8\u7528\u6237\u53cd\u590d\u56de\u6765\u7684\u5173\u952e\u529f\u80fd\u70b9\uff0c\u9488\u5bf9\u8fd9\u4e9b\u529f\u80fd\u70b9\u6539\u5584\u7528\u6237\u4f53\u9a8c\uff0c\u63a8\u9001\u4e2a\u6027\u5316\u901a\u77e5\uff0c\u5c06\u7528\u6237\u53ec\u5524\u56de\u6765\u3002\u6700\u5173\u952e\u7684\u662f\u8981\u503e\u542c\u7528\u6237\u7684\u610f\u89c1\uff0c\u8fd9\u4e9b\u7528\u6237\u771f\u5b9e\u573a\u666f\u4f7f\u7528\u4e2d\u78b0\u5230\u7684\u95ee\u9898\uff0c\u80fd\u5feb\u901f\u5e2e\u4f60\u5b9a\u4f4d\u6838\u5fc3\u529f\u80fd\u53ca\u4fee\u6b63\u9519\u8bef\uff0c\u8fed\u4ee3\u4f60\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.\u52a0\u901f\u6fc0\u6d3b\u7528\u6237<\/h3>\n\n\n\n<p>\u65b0\u7528\u6237\u6ce8\u518c\u540e\uff0c\u6211\u4eec\u53ea\u6709\u8fd9\u4e00\u6b21\u673a\u4f1a\u80fd\u6293\u4f4f\u4ed6\uff0c\u6240\u4ee5\uff0c\u7528\u6237\u9996\u6b21\u767b\u5f55\u4f53\u9a8c\u975e\u5e38\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u505a\u4ea7\u54c1\u4e0d\u662f\u4e3a\u4e86\u8ba9\u5927\u5bb6\u4e0b\u8f7d\uff0c\u800c\u662f\u4e3a\u4e86\u8ba9\u4ed6\u4eec\u591a\u591a\u4f7f\u7528\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\u6211\u4eec\u9700\u8981\u641e\u6e05\u695a\uff0c\u7528\u6237\u5728\u6211\u4eec\u7684\u4ea7\u54c1\u4e0a\u4e3b\u8981\u505a\u4e9b\u4ec0\u4e48\u64cd\u4f5c\uff1f\u662f\u8981\u4e70\u4e1c\u897f\u5417\uff1f\u5206\u4eab\u7167\u7247\u5417\uff1f\u6dfb\u52a0\u597d\u53cb\uff1f\u5bf9\u5185\u5bb9\u70b9\u8d5e\u6216\u8005\u8bc4\u8bba\uff1f<\/p>\n\n\n\n<p>\u4e00\u65e6\u4f60\u5b9a\u4e49\u4e86\u7528\u6237\u7684\u6fc0\u6d3b\u91cc\u7a0b\u7891\uff0c\u4f60\u5c31\u53ef\u4ee5\u4e13\u5fc3\u5236\u4f5c\u4e00\u5957\u5438\u5f15\u65b0\u7528\u6237\u7684\u767b\u5f55\u5f15\u5bfc\uff0c\u8ba9\u65b0\u7528\u6237\u6cbf\u7740\u4f60\u8bbe\u8ba1\u7684\u4f7f\u7528\u8def\u7ebf\u4f7f\u7528\uff0c\u6700\u7ec8\u8fbe\u6210\u6fc0\u6d3b\u91cc\u7a0b\u7891\uff0c\u4fc3\u8fdb\u7559\u5b58\u3002<\/p>\n\n\n\n<p>\u6709\u53ef\u80fd\u4f60\u8ba4\u4e3a\u81ea\u5df1\u4ea7\u54c1\u7684 UI \u8bbe\u8ba1\u975e\u5e38\u53cb\u597d\uff0c\u4e0d\u9700\u8981\u767b\u5f55\u5f15\u5bfc\uff0c\u5176\u5b9e\u9664\u975e\u4f60\u7684\u754c\u9762\u975e\u5e38\u7b80\u6d01\uff0c\u5426\u5219\u7528\u6237\u7b2c\u4e00\u6b21\u770b\u5230\u4ecd\u7136\u4f1a\u4e0d\u77e5\u6240\u63aa\uff0c\u9700\u8981\u4e00\u4e2a\u767b\u5f55\u6765\u5f15\u5bfc\u6765\u5e2e\u52a9\u7528\u6237\u5b8c\u6210\u5bf9\u4f60\u4ea7\u54c1\u7684\u8ba4\u8bc6\u3002<\/p>\n\n\n\n<p>\u9ad8\u6548\u53cb\u597d\u7684\u65b0\u624b\u767b\u5f55\u5f15\u5bfc\uff0c\u4f1a\u5e2e\u52a9\u7528\u6237\u5feb\u901f\u641e\u6e05\u695a\u5982\u4f55\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\uff0c\u4f7f\u7528 UI \u8499\u5c42\u3001\u7b80\u5355\u7684\u53ef\u89c6\u5316\u63d0\u793a\uff0c\u8ba9\u7528\u6237\u5c3d\u5feb\u4f53\u9a8c\u5230\u4f60\u4ea7\u54c1\u53ef\u4e3a\u4ed6\u63d0\u4f9b\u7684\u4ef7\u503c\uff0c\u5feb\u901f\u5efa\u7acb\u4f7f\u7528\u4e60\u60ef\uff0c\u63d0\u9ad8\u7528\u6237\u7559\u4e0b\u7684\u53ef\u80fd\u6027\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.\u5efa\u7acb\u6709\u6548\u7684\u63a8\u8350\u7cfb\u7edf<\/h3>\n\n\n\n<p>\u6839\u636e\u00a0Nielsen\u00a0\u8fdb\u884c\u7684\u4e00\u9879\u7814\u7a76\uff0c\u9ad8\u8fbe 92% \u7684\u4eba\uff0c\u4fe1\u4efb\u670b\u53cb\u7684\u63a8\u8350\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u5404\u79cd\u4fc3\u5206\u4eab\u63a8\u8350\u624b\u6bb5\uff0c\u4fc3\u8fdb\u8001\u7528\u6237\u8f6c\u53d1\u3001\u5206\u4eab\u3001\u63a8\u8350\u4f60\u7684\u4ea7\u54c1\u3002\u8fd9\u79cd\u63a8\u8350\u662f\u6211\u4eec\u6269\u5927\u7528\u6237\u7fa4\u7684\u6700\u5feb\uff0c\u6700\u7a33\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u6211\u4eec\u8fd8\u53ef\u4ee5\u901a\u8fc7\u4f18\u60e0\u5238\u3001\u8fd4\u73b0\u7b49\u4e00\u7cfb\u5217\u5956\u52b1\u673a\u5236\u4f7f\u7528\u6237\u53c2\u4e0e\u5230\u5206\u4eab\u548c\u63a8\u8350\u5f53\u4e2d\uff0c\u8fd9\u79cd\u83b7\u5ba2\u62c9\u65b0\u7684\u65b9\u5f0f\u975e\u5e38\u6709\u6548\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u6765\u770b\u770b Airbnb \u548c Uber \u7684\u4f18\u60e0\u5238\u4fc3\u5206\u4eab\u9875<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a class=\"gatsby-resp-image-link\" href=\"https:\/\/www.kalacloud.com\/static\/3a4fa85fe9d012d45cb83f2dc5a944a4\/d7ab4\/14-Airbnb-Uber-Referrals1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/14-Airbnb-Uber-Referrals1.png\" alt=\"Airbnb-Uber-Referrals\" title=\"Airbnb-Uber-Referrals\"\/><\/a><\/figure>\n\n\n\n<p><span class=\"gatsby-resp-image-wrapper\"><\/span><\/p>\n\n\n\n<p>\u901a\u8fc7\u5bf9\u8001\u7528\u6237\u548c\u8001\u7528\u6237\u5e26\u6765\u7684\u65b0\u7528\u6237\u63d0\u4f9b\u4ee3\u91d1\u5238\u5956\u52b1\uff0c\u4fc3\u4f7f\u7528\u6237\u5206\u4eab\uff0c\u5f62\u6210\u75c5\u6bd2\u4f20\u64ad\uff0c\u8fd9\u79cd\u5206\u4eab\u63a8\u8350\u5f62\u5f0f\uff0c\u662f\u83b7\u5ba2\u62c9\u65b0\u7684\u5f3a\u5927\u5f15\u64ce\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.\u63d0\u9ad8\u7528\u6237\u7ec8\u8eab\u4ef7\u503c\uff08LTV \/ Life Time Value\uff09<\/h3>\n\n\n\n<p>\u7528\u6237\u7559\u5b58\u65f6\u95f4\u8d8a\u957f\uff0c\u7528\u6237\u5bf9\u6211\u4eec\u5bf9\u4e1a\u52a1\u8d21\u732e\u7684\u4ef7\u503c\u5c31\u8d8a\u5927\u3002\u65f6\u95f4\u8d8a\u957f\uff0c\u4f60\u5bf9\u4ed6\u4eec\u7684\u6536\u5165\u8d21\u732e\u9884\u6d4b\u4e5f\u66f4\u7a33\u5b9a\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u7559\u5b58\u7528\u6237\u8d21\u732e\u7684\u6536\u5165\uff0c\u6211\u4eec\u53c8\u53ef\u4ee5\u7ee7\u7eed\u6295\u5165\u5230\u83b7\u5ba2\u4e0a\uff0c\u5982\u6b64\u4f60\u7684\u4ea7\u54c1\u5f00\u59cb\u8fdb\u5165\u6eda\u96ea\u7403\u5f0f\u7684\u589e\u957f\u5faa\u73af\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u63d0\u9ad8\u7528\u6237 LTV \u7684\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<p><strong>\uff081\uff09\u53d1\u9001\u9636\u6bb5\u6027\u6210\u5c31\u548c\u8fdb\u5ea6\u7684\u63d0\u793a\uff08\u5fae\u4fe1\u3001\u90ae\u4ef6\u3001\u63a8\u9001\u7b49\uff09<\/strong><\/p>\n\n\n\n<p>\u6bcf\u5468 \/ \u6bcf\u6708\u7ed9\u7528\u6237\u53d1\u9001\u901a\u77e5\uff08\u56fd\u5916\u5e38\u7528\u90ae\u4ef6\uff0c\u56fd\u5185\u901a\u8fc7\u5fae\u4fe1\u670d\u52a1\u53f7\u63a8\u9001\u7b49\uff09\uff0c\u603b\u7ed3\u8fd9\u4e2a\u5468\u671f\u5185\u7528\u6237\u5728\u4f60\u7684 App \u4e2d\u83b7\u5f97\u7684\u597d\u5904\uff0c\u6bd4\u5982\u7701\u4e86\u591a\u5c11\u94b1\uff0c\u542c\u4e86\u6216\u770b\u4e86\u591a\u5c11\u97f3\u4e50 \/ \u89c6\u9891\uff0c\u8282\u7701\u4e86\u591a\u5c11\u65f6\u95f4\u7b49\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a class=\"gatsby-resp-image-link\" href=\"https:\/\/www.kalacloud.com\/static\/889e2b4628ffe291532c70877de9e94c\/18c13\/15-Achievement-Email-Duolingo1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/15-Achievement-Email-Duolingo1.png\" alt=\"\u7ed9\u7528\u6237\u7684\u9636\u6bb5\u6027\u6210\u5c31\u4fe1\u606f\u901a\u77e5\" title=\"\u7ed9\u7528\u6237\u7684\u9636\u6bb5\u6027\u6210\u5c31\u4fe1\u606f\u901a\u77e5\"\/><\/a><\/figure>\n\n\n\n<p><span class=\"gatsby-resp-image-wrapper\"><\/span><\/p>\n\n\n\n<p>\u7ed9\u7528\u6237\u7684\u9636\u6bb5\u6027\u6210\u5c31\u4fe1\u606f\u901a\u77e5\uff08\u90ae\u4ef6\u3001\u5fae\u4fe1\u3001\u63a8\u9001\u6d88\u606f\uff09<\/p>\n\n\n\n<p><strong>\uff082\uff09\u522b\u9519\u8fc7\u8ffd\u52a0\u9500\u552e\u4e0e\u4ea4\u53c9\u9500\u552e\u7684\u673a\u4f1a<\/strong><\/p>\n\n\n\n<p>\u8ffd\u52a0\u9500\u552e\uff08UpSell\uff09\uff1a\u6839\u636e\u7528\u6237\u5728\u4ea7\u54c1\u4e2d\u7684\u4f7f\u7528\u6570\u636e\uff0c\u5411\u7528\u6237\u63a8\u8350\u76f8\u5173\u4ea7\u54c1\u3001\u66f4\u9ad8\u4ef7\u503c\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u4ea4\u53c9\u9500\u552e\uff08Cross-Sell\uff09\uff1a\u4ece\u7528\u6237\u7684\u8d2d\u4e70\u884c\u4e3a\u4e2d\u5206\u6790\u51fa\u4e0e\u4e4b\u76f8\u5339\u914d\u7684\u76f8\u5173\u9700\u6c42\uff0c\u5411\u7528\u6237\u63a8\u9500\u76f8\u5173\u6027\u6781\u5f3a\u7684\u4ea7\u54c1\u3001\u670d\u52a1\u7b49\u4ea7\u54c1\uff0c\u521b\u9020\u66f4\u591a\u7684\u9500\u552e\u673a\u4f1a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a class=\"gatsby-resp-image-link\" href=\"https:\/\/www.kalacloud.com\/static\/7da733d7da324a71d7d6e906edd0556b\/5b587\/16-Amazon-Upsell1-e1511200625975.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/16-Amazon-Upsell1-e1511200625975.png\" alt=\"Amazon-Upsell\" title=\"Amazon-Upsell\"\/><\/a><\/figure>\n\n\n\n<p><span class=\"gatsby-resp-image-wrapper\"><\/span><\/p>\n\n\n\n<p>\u4ee5\u4e9a\u9a6c\u900a\u7684 App 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class=\"wp-block-heading\" id=\"\u4e94-\u4f18\u5316\u83b7\u5ba2\u6e20\u9053\">\u4e94. 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class=\"wp-block-image\"><figure class=\"aligncenter\"><a class=\"gatsby-resp-image-link\" href=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/17-Graph-3-e1507048299353.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/17-Graph-3-e1507048299353.png\" alt=\"Graph\" title=\"Graph\"\/><\/a><\/figure><\/div>\n\n\n\n<p><span class=\"gatsby-resp-image-wrapper\"><\/span><\/p>\n\n\n\n<p>\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u6e20\u9053\u83b7\u5ba2\u7684\u767e\u5206\u6bd4\uff0c\u4f46\u4ec0\u4e48\u6e20\u9053\u83b7\u5ba2\u7559\u5b58\u6700\u9ad8\u5462\uff1f<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a class=\"gatsby-resp-image-link\" href=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/18-Graph-4-e1507048314170.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/18-Graph-4-e1507048314170.png\" alt=\"18 Graph 4 e1507048314170\" title=\"18 Graph 4 e1507048314170\"\/><\/a><\/figure><\/div>\n\n\n\n<p><span class=\"gatsby-resp-image-wrapper\"><\/span><\/p>\n\n\n\n<p>\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u5206\u6790\u5de5\u5177\u770b\u5230\u66f4\u7ec6\u9897\u7c92\u5ea6\u7684\u5206\u5c42\uff0c\u4ece\u8f6c\u5316\u6f0f\u6597\u6765\u770b\uff0c Facebook \u5360\u8f6c\u5316\u7528\u6237\u7684 42% \u800c Instagram \u867d\u7136\u83b7\u5ba2\u5c42\u9762\u53ea\u5360 10% \u4f46\u5728\u8f6c\u5316\u8fd9\u4e00\u5c42\u5374\u5360\u5230\u4e8625% \uff0c\u8bf4\u660e\u7528\u6237\u4ed8\u8d39\u8f6c\u5316\u7387\u975e\u5e38\u9ad8\u3002\u800c Google Ads \u5e26\u6765\u4e8625% \u7684\u7528\u6237\uff0c\u5374\u5728\u4ed8\u8d39\u8f6c\u5316\u8fd9\u4e00\u6b21\u53ea\u5360\u5230 6% \u8f6c\u5316\u7387\u975e\u5e38\u5dee\u3002<\/p>\n\n\n\n<p>\u5f88\u660e\u663e\u6211\u4eec\u5e94\u8be5\u52a0\u5927\u5bf9 Instagram \u7684\u6295\u653e\uff0c\u51cf\u5c11 Google Ads \u7684\u5e7f\u544a\u6295\u653e\u3002<\/p>\n\n\n\n<p><strong>\u603b\u7ed3<\/strong><\/p>\n\n\n\n<p>\u53ea\u8981\u6211\u4eec\u7ed9\u81ea\u5df1\u7684\u4ea7\u54c1\u4e00\u70b9\u6d41\u91cf\u540e\uff0c\u53d1\u73b0\u6211\u4eec\u7684\u4ea7\u54c1\u80fd\u7559\u4f4f\u7528\u6237\uff0c\u90a3\u4e48\u5c31\u53ef\u4ee5\u52a0\u5927\u8425\u9500\uff0c\u4f7f\u52b2\u505a\u5e7f\u544a\u6295\u653e\uff0c\u5728\u8425\u9500\u6f0f\u6597\u9876\u90e8\u6dfb\u52a0\u7528\u6237\u3002 \u8fd9\u5c31\u662f RARRA <a href=\"https:\/\/www.growthhk.cn\/\u589e\u957f\u6a21\u578b\" data-type=\"URL\" data-id=\"https:\/\/www.growthhk.cn\/\u589e\u957f\u6a21\u578b\" target=\"_blank\" rel=\"noreferrer noopener\">\u589e\u957f\u6a21\u578b<\/a>\u7684\u6838\u5fc3\u5965\u4e49\uff0c\u5173\u6ce8\u7559\u5b58\u624d\u662f\u4e00\u5207\u7684\u5173\u952e\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"%E6%9C%AC%E6%96%87%E8%AF%91%E8%80%85\">\u672c\u6587\u8bd1\u8005<\/h1>\n\n\n\n<p>\u848b\u5ddd\uff0c\u5361\u62c9\u4e91\u8054\u5408\u521b\u59cb\u4eba\uff0cB \u7aef\u4ea7\u54c1\u7ecf\u7406\uff0c\u4e13\u6ce8\u7814\u7a76\u4f01\u4e1a\u5185\u90e8\u6548\u7387\u5de5\u5177\u5b9e\u65bd\u642d\u5efa\u3002<\/p>\n\n\n\n<p>\u5361\u62c9\u4e91\u9762\u5411\u4ea7\u54c1\u4e0e\u6280\u672f\u7684\u4f01\u4e1a\u5185\u90e8\u5de5\u5177\u5f00\u53d1\u5e73\u53f0\uff0c\u53ea\u8981\u4f1a\u5199SQL\uff0c\u5373\u53ef\u5feb\u901f\u4e0a\u624b\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u672c\u6587\u5bf9\u4f60\u6709\u5e2e\u52a9\uff0c\u60f3\u4e86\u89e3\u66f4\u591a\uff0c\u6b22\u8fce\u8bbf\u95ee\u6211\u4eec\u7684\u7f51\u7ad9\u300c\u5361\u62c9\u4e91\u300d<\/p>\n\n\n\n<p>\u672c\u6587\u82f1\u6587\u539f\u6587\uff1ahttps:\/\/clevertap.com\/blog\/<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/AARRR\" target=\"_blank\" title=\"aarrr\">aarrr<\/a><\/span>-metrics-vs-rarra-framework\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AARRR \u4e0e RARRA 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