{"id":46290,"date":"2021-08-19T22:40:52","date_gmt":"2021-08-19T14:40:52","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=46290"},"modified":"2021-08-19T22:40:55","modified_gmt":"2021-08-19T14:40:55","slug":"%e7%8b%ac%e5%ae%b6%e8%ae%bf%e8%b0%88n%e4%bd%8d%e5%93%81%e7%89%8c%e6%93%8d%e7%9b%98%e6%89%8b%ef%bc%9a%e6%b7%b1%e5%ba%a6%e6%8f%ad%e7%a7%98%e5%93%81%e7%89%8c%e8%87%aa%e6%92%ad%e6%96%b9%e6%b3%95%e8%ae%ba","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/46290.html","title":{"rendered":"\u72ec\u5bb6\u8bbf\u8c08N\u4f4d\u54c1\u724c\u64cd\u76d8\u624b\uff1a\u6df1\u5ea6\u63ed\u79d8\u54c1\u724c\u81ea\u64ad\u65b9\u6cd5\u8bba\uff5c\u589e\u957f\u9ed1\u76d2"},"content":{"rendered":"\n<p 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class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1080\" height=\"607\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-87.png\" alt=\"\" class=\"wp-image-46293\"\/><\/figure><\/div>\n\n\n\n<p>\u5f53\u4e00\u4e2a\u5e73\u53f0\u5e2e\u52a9\u54c1\u724c\u5b9e\u73b0\u201c\u8d27\u627e\u4eba\u201d\u4e4b\u540e\uff0c\u6d88\u8d39\u8005\u7684\u6d88\u8d39\u4e60\u60ef\u4e5f\u5f97\u5230\u4e86\u8f6c\u53d8\uff0c\u4ece\u88ab\u52a8\u89e3\u51b3\u5df2\u6709\u9700\u6c42\u53d8\u4e3a\u201c\u4e60\u60ef\u88ab\u79cd\u8349\u3001\u9700\u6c42\u88ab\u6fc0\u53d1\u201d\u3002\u4ece\u79cd\u8349\u5230\u62d4\u8349\u7684\u8def\u5f84\uff0c\u4e0d\u518d\u9700\u8981\u52a8\u7528\u4ece\u77e5\u4e4e<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u5230\u5929\u732b\u4eac\u4e1c\u7684\u4e00\u5957\u7ec4\u5408\u62f3\uff0c\u800c\u662f\u76f4\u63a5\u5728\u6296\u97f3\u7535\u5546\u91cc\u5c31\u80fd\u5b8c\u6210\u793e\u4ea4\u4f20\u64ad\u2192\u5360\u9886\u5fc3\u667a\u2192\u7535\u5546\u6210\u4ea4\u7684\u5168\u94fe\u8def\u3002<\/p>\n\n\n\n<p>\u8fd1\u4e24\u5e74\uff0c\u76f4\u64ad\u7535\u5546\u6574\u4f53\u53d1\u5c55\u8fc5\u731b\uff0c\u5e02\u573a\u89c4\u6a21\u4ece2018\u5e74\u76841400 \u4ebf\u4e0a\u5347\u81f3\u8fd1\u4e07\u4ebf\uff0c\u5e73\u5747\u5e74\u589e\u901f\u8fbe\u5230\u4e86 174%\uff0c\u5728\u7535\u5546\u884c\u4e1a\u7684\u6e17\u900f\u7387\u8fbe\u5230\u4e868.6%\u3002\u8fc7\u53bb\u4e00\u5e74\u5185\uff0c\u6296\u97f3\u7535\u5546\u7684\u5546\u54c1\u4ea4\u6613\u603b\u989d\uff08GMV\uff09\u8fc5\u901f\u6500\u5347\uff0c\u81f3 2021\u5e741\u6708\uff0c\u5e73\u53f0\u4ea4\u6613\u989d\u5bf9\u6bd4 2020\u5e741\u6708\u589e\u957f\u8d85\u8fc750\u500d\uff0c\u5168\u65b0\u7684\u7ebf\u4e0a\u96f6\u552e\u8d5b\u9053\u5df2\u7ecf\u521d\u5177\u89c4\u6a21\u3002<\/p>\n\n\n\n<p>\u7528\u76f4\u64ad\u7684\u573a\u666f\u53bb\u5c55\u793a\u4ea7\u54c1\uff0c\u4f1a\u8ba9\u6d88\u8d39\u8005\u6e05\u695a\u5730\u5bdf\u89c9\u5230\u81ea\u5df1\u7684\u9700\u6c42\uff0c\u5b83\u4e0d\u518d\u662f\u9760\u4e00\u4e2a\u7c7b\u76ee\u5f52\u7c7b\u5728\u4e00\u4e2a\u9875\u9762\u4e0a\u80fd\u591f\u89e3\u51b3\u7684\u95ee\u9898\u3002\u90a3\u4e48\u6296\u97f3\u7535\u5546\u7684\u529f\u80fd\u5c31\u662f\uff0c\u7ed9\u4e86<strong>\u4ea7\u54c1\u66f4\u591a\u7684\u5c55\u793a<\/strong>\uff0c\u548c<strong>\u66f4\u591a\u7ec4\u5408\u7684\u53ef\u80fd\u6027\u3002<\/strong>\u8fd9\u4e5f\u662f\u5728\u7ed9\u6d88\u8d39\u8005\u548c\u5546\u5bb6\u53cc\u65b9\u4e00\u4e2a\u673a\u4f1a\u3002<\/p>\n\n\n\n<p>\u5f88\u663e\u7136\uff0c\u5546\u54c1\u5bfc\u5411\u7684\u201c\u8d27\u67b6\u201d\u589e\u91cf\u6709\u5c40\u9650\u6027\uff0c\u800c\u5185\u5bb9\u5bfc\u5411\u7684\u201c\u5174\u8da3\u201d\u6b63\u5728\u6210\u4e3a\u5f71\u54cd\u6d88\u8d39\u51b3\u7b56\u7684\u4e0b\u4e00\u4e2a\u9635\u5730\u3002\u5982\u4f55\u5728\u6296\u97f3\u7535\u5546\u9ad8\u6548\u89e6\u8fbe\u548c\u8f6c\u5316\u7528\u6237\uff0c\u6210\u4e3a\u4e86\u54c1\u724c\u65b9\u6700\u5173\u5fc3\u7684\u95ee\u9898\u3002\u6296\u97f3\u7535\u5546\u4e0a\u7ebf\u5df2\u7ecf\u8fc7\u53bb\u4e86\u4e00\u6bb5\u65f6\u95f4\uff0c\u65e0\u6570\u5546\u5bb6\u5df2\u7ecf\u7784\u51c6\u8fd9\u5757\u91d1\u77ff\uff0c\u5bf9\u4e8e\u6d41\u91cf\u7684\u7ade\u4e89\uff0c\u4e5f\u9010\u6e10\u706b\u70ed\u8d77\u6765\u3002<\/p>\n\n\n\n<p>\u518d\u4ece\u76f4\u64ad\u7535\u5546\u5411\u4e0b\u6316\u6398\u673a\u4f1a\uff0c\u6211\u4eec\u53d1\u73b0\u54c1\u724c\u81ea\u64ad\u662f\u5de8\u5927\u7684\u589e\u91cf\u673a\u4f1a\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p><span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%E9%A3%9E%E7%93%9C%E6%95%B0%E6%8D%AE\" target=\"_blank\" title=\"\u98de\u74dc\u6570\u636e\">\u98de\u74dc\u6570\u636e<\/a><\/span>\u663e\u793a\uff0c\u8fdb\u51652021\u5e74\u4ee5\u6765\uff0c\u54c1\u724c\u81ea\u64ad\u9ad8\u901f\u589e\u957f\uff0c\u5230\u4eca\u5e74\u4e8c\u6708\u5e73\u5747\u5df2\u7ecf\u5360\u603b\u9500\u552e\u989d\u768450%\u3002<\/p>\n\n\n\n<p>\u4e3a\u4ec0\u4e48\u4f1a\u51fa\u73b0\u8fd9\u79cd\u8d8b\u52bf\u5462\uff1f<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u8fd8\u662f\u5e95\u5c42\u903b\u8f91\u7684\u95ee\u9898\u3002\u5176\u5b9e\u5e97\u64ad\u65e9\u5c31\u5728\u5404\u5927\u7535\u5546\u5e73\u53f0\u51fa\u73b0\u4e86\uff0c\u4f46\u8fd9\u8fd8\u662f\u201c\u8be6\u60c5\u98752.0\u201d\u7684\u903b\u8f91\uff0c\u6d41\u91cf\u90fd\u4f1a\u96c6\u4e2d\u5728\u5934\u90e8\u8fbe\u4eba\u624b\u4e2d\u3002\u800c\u60f3\u8981\u83b7\u5f97\u76f4\u64ad\u7684\u589e\u91cf\uff0c\u8981\u4e48\u4ece\u5916\u90e8\u5f15\u6d41\uff0c\u8981\u4e48\u82b1\u5927\u4ef7\u94b1\u628a\u7528\u6237\u4e70\u5230\u5e97\u94fa\u7684\u201c\u79c1\u57df\u201d\u91cc\u3002\u4f60\u81ea\u5df1\u8981\u5148\u6709\u91cf\uff0c\u76f4\u64ad\u5c31\u662f\u5e2e\u52a9\u8f6c\u5316\u7684\u5de5\u5177\u3002<\/p>\n\n\n\n<p>\u800c\u6296\u97f3\u7535\u5546\u54c1\u724c\u81ea\u64ad\uff0c\u672c\u8d28\u662f\u4e00\u79cd\u5185\u5bb9\u5f62\u6001\uff0c\u5e73\u53f0\u7684\u7b97\u6cd5\u4f1a\u7ed9\u4f18\u8d28\u5185\u5bb9\u5e26\u6765\u81ea\u7136\u6d41\u91cf\u3002\u5c31\u7b97\u5546\u5bb6\u8d77\u6b65\u7f3a\u4e4f\u6d41\u91cf\uff0c\u5185\u5bb9\u8d28\u91cf\u8fc7\u786c\u5c31\u80fd\u4ece0\u8d77\u6b65\uff0c\u65e2\u6709\u6d41\u91cf\u7684\u589e\u91cf\u8fd8\u6709\u8f6c\u5316\u7684\u589e\u91cf\u3002<\/p>\n\n\n\n<p>\u5176\u6b21\uff0c\u8ddf\u5176\u5b83\u5e73\u53f0\u4e00\u6837\uff0c\u5728\u6296\u97f3\u7535\u5546\u4e0a\u7684\u54c1\u724c\u4e5f\u4f1a\u627e\u8fbe\u4eba\u53bb\u4ee3\u64ad\uff0c\u4f46\u968f\u7740\u6d41\u91cf\u7ade\u4e89\u7684\u52a0\u5267\uff0c\u4ef7\u683c\u4e5f\u968f\u4e4b\u4e0a\u5347\u3002<\/p>\n\n\n\n<p>\u56de\u5f52\u5230\u957f\u6548\u7ecf\u8425\u3001\u7a33\u5b9a\u6536\u76ca\u7684\u89d2\u5ea6\uff0c\u54c1\u724c\u65b9\u53ef\u4ee5\u9760\u5e97\u94fa\u81ea\u64ad\u83b7\u5f97\u66f4\u591a\u589e\u91cf\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>2. \u54c1\u724c\u81ea\u64ad\u7684\u91cd\u5fc3\u5728\u5185\u5bb9<\/strong><\/h1>\n\n\n\n<p>\u6211\u4eec\u4e86\u89e3\u5230\uff0c\u5927\u591a\u6570\u54c1\u724c\u90fd\u662f\u4ece2020\u5e74\u672b\u52302021\u5e74\u521d\u671f\u95f4\u6b63\u5f0f\u542f\u52a8\u6296\u97f3\u7535\u5546\u54c1\u724c\u81ea\u64ad\uff0c\u5468\u671f\u77ed\uff0c\u4f46\u7206\u53d1\u529b\u6781\u5f3a\u3002\u4e0d\u59a8\u5148\u6765\u770b\u770b\u5404\u5927\u6d88\u8d39\u54c1\u724c\u7684\u81ea\u64ad\u5e03\u5c40\u60c5\u51b5\uff1a<\/p>\n\n\n\n<p><strong>\u9010\u672c<\/strong>\u540c\u65f6\u5e03\u5c40\u81ea\u64ad\u548c\u8fbe\u64ad\u4e24\u65b9\u9762\uff1b<strong>Teenie Weenie<\/strong>\u81ea\u64ad\u4e1a\u52a1\u5728\u6296\u97f3\u7535\u5546\u4e2d\u5360\u6bd4\u8fbe98%\uff1b<strong>\u6c47\u6e90<\/strong>\u4e0a\u534a\u5e74\u8fbe\u64ad\u7684GMV\u8d21\u732e\u66f4\u5927\uff0c\u4f46\u76ee\u524d\u81ea\u64ad\u8d21\u732e\u7684GMV\u5360\u4e86\u5927\u5934\uff1b<strong>\u4e5d\u9633<\/strong>\u8bbe\u7acb\u7684\u5e74\u5ea6KPI\u91cc\uff0c\u8fbe\u4eba\u548c\u81ea\u64ad\u7684\u4efd\u989d\u662f1:1<strong>\u00a0<\/strong>\uff0c\u4e0d\u8fc7\u6548\u76ca\u5374\u662f\u81ea\u64adGMV\u5360\u6bd42\/3\uff0c\u8fbe\u64ad\u5360\u6bd41\/3\uff0c\u81ea\u64ad\u8868\u73b0\u660e\u663e\u8d85\u51fa\u9884\u671f\uff1b<strong>\u5185\u5916<\/strong>\u76ee\u524d\u7684\u5e97\u94fa\u81ea\u64ad\u5728\u6574\u4e2a\u76f4\u64ad\u52a8\u4f5c\u4e2d\u7684\u5360\u6bd4\u63a7\u5236\u572860-70%\uff0c\u4f46\u5374\u521b\u9020\u4e8690%\u7684GMV\uff0c\u56e0\u6b64\u5728\u8003\u8651\u4e0d\u65ad\u589e\u52a0\u81ea\u64ad\u4e1a\u52a1\u5360\u6bd4\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\uff0c\u663e\u8457\u7684\u6570\u636e\u80cc\u540e\uff0c\u54c1\u724c\u65b9\u7684\u5e95\u5c42\u601d\u8003\u662f\u4ec0\u4e48\u5462\uff1f<\/p>\n\n\n\n<p>\u636eTeenie Weenie\u900f\u9732\uff0c\u5c1d\u8bd5\u8fd0\u8425\u4e86\u4e00\u6bb5\u65f6\u95f4\u81ea\u64ad\u4e4b\u540e\uff0c<strong>\u63a8\u51fa\u7684\u65b0\u54c1\u91cc\u7ea6\u670970%\u4e00\u4e0a\u8d27\u5c31\u552e\u7f44<\/strong>\uff0c\u65b0\u54c1\u7684\u9500\u552e\u6548\u679c\u5f88\u597d\uff0c\u66f4\u52a0\u575a\u5b9a\u4e86\u54c1\u724c\u505a\u597d\u81ea\u64ad\u7684\u51b3\u5fc3\u3002<\/p>\n\n\n\n<p>\u9010\u672c\u5f00\u59cb\u5e03\u5c40\u81ea\u64ad\uff0c\u4e00\u65b9\u9762\u662f\u770b\u4e2d\u4e86\u6296\u97f3\u7535\u5546\u7684\u5185\u5bb9\u751f\u6001\uff0c\u53e6\u4e00\u65b9\u9762\u662f\u7784\u51c6\u4e86\u76f4\u64ad\u7684\u65b0\u589e\u91cf\uff0c\u4e8c\u5408\u4e00\u6700\u7ec8\u8fbe\u5230\u9500\u552e\u63a5\u5355\u7684\u76ee\u7684\u3002\u5185\u5916\u4e5f\u8868\u793a\uff0c\u81ea\u64ad\u4e1a\u52a1\u5bf9\u4e8e\u79ef\u7d2f\u6d88\u8d39\u8005\u8d44\u4ea7\u5927\u6709\u76ca\u5904\u3002<\/p>\n\n\n\n<p>\u5f53\u7136\uff0c\u54c1\u724c\u7684\u8003\u91cf\u4e00\u5b9a\u662f\u5206\u9636\u6bb5\u7684\u3002\u4ece0\u52301\u65f6\uff0c\u8003\u8651\u56e0\u7d20\u662f\u8d77\u76d8\u3001\u7535\u5546\u89c4\u6a21\uff0c\u4ece1\u5230N\uff0c\u8003\u8651\u56e0\u7d20\u662f\u6210\u672c\u3001\u6027\u4ef7\u6bd4\uff0c\u4ee5\u53ca\u6d41\u91cf\u662f\u5426\u6293\u5728\u81ea\u5df1\u624b\u4e2d\u3002\u56e0\u6b64\uff0c\u9636\u6bb5\u4f1a\u76f4\u63a5\u5f71\u54cd\u54c1\u724c\u7684\u81ea\u64ad\u8fbe\u64ad\u914d\u6bd4\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\u4e5d\u9633\uff0c\u76f8\u6bd4\u4e8e\u81ea\u64ad\u6d88\u5316\u65e5\u5e38\u9700\u6c42\u6765\u8bf4\uff0c\u8fbe\u64ad\u88ab\u7528\u4e8e\u65b0\u54c1\u63a8\u8350\u4ee5\u53ca\u914d\u5408\u4e5d\u9633\u54c1\u724c\u65b9\u7684\u6d3b\u52a8\u3002\u6bd5\u7adf\u8fbe\u4eba\u5728\u6295\u653e\u3001\u80cc\u4e66\u3001\u7c89\u4e1d\u6570\u7b49\u65b9\u9762\u6709\u4f18\u52bf\uff0c\u52a0\u5feb\u8fbe\u4eba\u5e03\u5c40\u6295\u653e\uff0c\u4f7f\u6d88\u8d39\u8005\u5fc3\u667a\u66f4\u6210\u719f\uff0c\u5c31\u80fd\u63d0\u9ad8\u7528\u6237\u5728\u76f4\u64ad\u95f4\u7684\u4e0b\u5355\u901f\u5ea6\u3002<\/p>\n\n\n\n<p>\u4e0d\u8fc7\uff0c\u5728\u54c1\u724c\u7740\u624b\u7b79\u5907\u81ea\u64ad\u4e4b\u524d\uff0c\u5f80\u5f80\u9700\u8981\u5148\u7ecf\u5386\u4e00\u4e2a\u601d\u7ef4\u7684\u8c03\u6574\uff1a<strong>\u4ece\u8d27\u67b6\u7535\u5546\u7684\u6269\u54c1\u4e70\u91cf\uff0c\u5230\u5174\u8da3\u7535\u5546\u7684\u5185\u5bb9\u9a71\u52a8\u3002<\/strong><\/p>\n\n\n\n<p>\u4ece\u8ffd\u6c42\u6548\u679c\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u4e0d\u8bba\u5728\u54ea\u91cc\u6d41\u91cf\u90fd\u662f\u82b1\u94b1\u4e70\u6765\u7684\uff0c\u5546\u5bb6\u4e4b\u6240\u4ee5\u613f\u610f\u4e0d\u65ad\u7684\u6295\u5165\uff0c\u5e76\u4e0d\u662f\u56e0\u4e3a\u4ed8\u8d39\u6d41\u91cf\u5e26\u6765\u4e86\u8d85\u989d\u7684ROI\uff0c\u800c\u662f\u540e\u7eed\u4ea7\u751f\u7684\u514d\u8d39\u81ea\u7136\u6d41\u91cf\u3002\u5728\u8d27\u67b6\u7535\u5546\u91cc\uff0c\u82b1\u94b1\u4e70\u6765\u7684\u9500\u91cf\u53ef\u4ee5\u63d0\u5347\u641c\u7d22\u6392\u540d\uff0c\u4ece\u800c\u5e26\u6765\u4e86\u81ea\u7136\u641c\u7d22\u8fdb\u5e97\uff0c\u518d\u901a\u8fc7\u6269\u5c55\u54c1\u7c7b\u8fdb\u884c\u4ea4\u53c9\u9500\u552e\u62c9\u5347LTV\uff0c\u624d\u6709\u53ef\u80fd\u628aROI\u8dd1\u56de\u6765\u3002<\/p>\n\n\n\n<p>\u4f46\u5982\u679c\u4f60\u7528\u8fd9\u79cd\u89c6\u89d2\u53bb\u770b\u81ea\u64ad\uff0c\u5fc5\u7136\u662f\u5145\u6ee1\u8d28\u7591\uff1a\u6211\u7ed9\u76f4\u64ad\u95f4\u4e70\u4e86\u91cf\uff0c\u89c2\u4f17\u8f6c\u5934\u5c31\u8d70\u4e86\uff0c\u64ad\u5b8c\u6563\u573a\u8fd9\u4e9b\u4eba\u8fd8\u4e0d\u662f\u6211\u7684\u3002\u81ea\u7136\u6d41\u91cf\u5728\u54ea\u5462\uff1f\u6211\u5fd9\u6d3b\u534a\u5929\u56fe\u5565\u5462\uff1f<\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u9700\u8981\u6362\u4e00\u4e2a\u89c6\u89d2\u6765\u770b\u95ee\u9898\u3002\u524d\u6587\u63d0\u5230\u6296\u97f3\u7535\u5546\u7684\u4e0d\u540c\u4e4b\u5904\u5728\u4e8e\uff0c\u662f\u7531\u7b97\u6cd5\u628a\u5185\u5bb9\u5206\u53d1\u7ed9\u53d7\u4f17\u3002\u800c\u8fd9\u4e2a\u5206\u53d1\u8fc7\u7a0b\uff0c\u53ef\u4ee5\u662f\u514d\u8d39\u81ea\u7136\u53d1\u751f\u7684\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u54c1\u724c\u53ef\u4ee5\u82b1\u5f88\u5c11\u7684\u94b1\u79ef\u7d2f\u4e00\u6279\u79cd\u5b50\u89c2\u4f17\uff0c\u901a\u8fc7\u76f4\u64ad\u95f4\u7cbe\u7ec6\u5316\u7684\u8fd0\u8425\uff0c\u63d0\u5347\u5404\u79cd\u7ef4\u5ea6\u7684\u6570\u636e\uff0c\u4ece\u800c\u8ba9\u7b97\u6cd5\u5224\u65ad\u8fd9\u4e2a\u5185\u5bb9\u662f\u4f18\u8d28\u7684\uff0c\u5e26\u6765\u5927\u89c4\u6a21\u7684\u63a8\u8350\u91cf\uff01<\/p>\n\n\n\n<p>\u5185\u5bb9\u7684\u4f18\u8d28\u7a0b\u5ea6\u662f\u6bd4\u9500\u552e\u989d\u66f4\u524d\u7f6e\u7684\u5148\u9a8c\u6307\u6807 &#8211; \u8fd9\u4e5f\u662f\u6211\u4eec\u4e3a\u4ec0\u4e48\u8ba4\u4e3a\u7cbe\u7ec6\u5316\u7684\u8fd0\u8425\u624d\u662f\u54c1\u724c\u505a\u597d\u81ea\u64ad\u7684\u91cd\u8981\u7b56\u7565\uff0c\u53ea\u8981\u7528\u6237\u4f53\u9a8c\u505a\u5230\u4f4d\uff0c\u5e73\u53f0\u4f1a\u7ed9\u4f60\u514d\u8d39\u6d41\u91cf\u3002<\/p>\n\n\n\n<p>\u867d\u7136<a href=\"https:\/\/www.growthhk.cn\/tag\/ROI\" data-type=\"URL\" data-id=\"https:\/\/www.growthhk.cn\/tag\/ROI\" target=\"_blank\" rel=\"noreferrer noopener\">ROI<\/a>\u4ecd\u7136\u662f\u8861\u91cf\u6295\u5165\u4ea7\u51fa\u6bd4\u7684\u91cd\u8981\u6307\u6807\uff0c\u4f46\u6296\u97f3\u7535\u5546\u8fd0\u8425\u7684\u89c6\u89d2\u4e0b\uff0cGPM\u65e0\u7591\u66f4\u5177\u610f\u4e49\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1080\" height=\"607\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-88.png\" alt=\"\" class=\"wp-image-46294\"\/><\/figure><\/div>\n\n\n\n<p>\u5982\u4f55\u7406\u89e3GPM\u76f8\u8f83\u4e8eROI\u7684\u4ef7\u503c\uff1f<\/p>\n\n\n\n<p>\u6211\u4eec\u6765\u770b\u4e24\u4e2a\u4f8b\u5b50\uff1a<\/p>\n\n\n\n<p>\u7b2c\u4e00\u79cd\u662f\u54c1\u724c\u662f\u82b1\u4e861\u4e07\u5757\u94b1\u6295\u653e\u6d41\u91cf\uff0c\u53ef\u4ee5\u6295\u76f4\u64ad\u4e5f\u53ef\u4ee5\u6295\u77ed\u89c6\u9891\uff0c\u7136\u540e\u83b7\u5f97\u4e863\u4e07\u6b21\u64ad\u653e\u91cf\uff0c5000\u5143\u7684\u6210\u4ea4\u989d\uff0c\u90a3\u4e48\u8ba1\u7b97\u5f97\u5230ROI\u4e3a0.5\uff0c\u8d1f\u503c\u610f\u5473\u7740\u201c\u4e8f\u672c\u4e70\u5356\u201d\u3002\u53ef\u662f\u8ba1\u7b97\u7684GPM\u5374\u5f88\u53ef\u89c2\u5730\u7834\u767e\u4e86\u3002\u7b2c\u4e8c\u79cd\u662f\u6295\u51652\u4e07\u5143\u6d41\u91cf\uff0c\u4ea7\u751f\u4e86400\u4e07\u6b21\u7684\u64ad\u653e\u91cf\uff0c10 \u4e07\u5143\u7684\u6210\u4ea4\u989d\uff0c\u90a3\u4e48ROI\u662f7.5\uff0c\u800cGPM\u53ea\u670937.5\u3002<\/p>\n\n\n\n<p>\u8fd9\u5c31\u662f\u5dee\u8ddd\uff0cROI\u89c6\u89d2\u4e0b\uff0c\u54c1\u724c\u66f4\u5173\u6ce8\u6d41\u91cf\u6295\u653e\u7684\u6210\u4ea4\u56de\u62a5\u7387\uff0c\u5bb9\u6613\u5ffd\u89c6\u4f20\u64ad\u5ea6\u5728\u5185\u5bb9\u7535\u5546\u91cc\u7684\u91cd\u8981\u6027\u3002GPM\u7684\u4ef7\u503c\u5c31\u5728\u4e8e\u5b83\u5f3a\u8c03\u4e86 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class=\"wp-block-heading\"><strong>3. \u54c1\u724c\u5e97\u94fa\u81ea\u64ad\u7684\u6210\u957f\u8def\u5f84<\/strong><\/h1>\n\n\n\n<p>\u524d\u6587\u4e2d\u6211\u4eec\u8bb2\u5230\uff0c\u76ee\u524d\u54c1\u724c\u5728\u6296\u97f3\u7535\u5546\u7684\u7834\u5c40\u70b9\u5e76\u4e0d\u662f\u201c\u6d41\u91cf\u201d\u672c\u8eab\u3002\u6211\u4eec\u8ba4\u4e3a\uff0c\u54c1\u724c\u5e94\u5f53\u5173\u6ce8\u7684\u662f\u4e24\u4e2a\u66f4\u52a0\u7cfb\u7edf\u6027\u7684\u5c42\u9762\uff1a<\/p>\n\n\n\n<ul 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class=\"wp-block-heading\"><strong>\u81ea\u64ad\u51b7\u542f\u52a8\u7684\u5fc5\u9009\u8981\u7d20<\/strong><\/h3>\n\n\n\n<p>\u6211\u4eec\u4ece\u4e0e\u5546\u5bb6\u7684\u8bbf\u8c08\u91cc\u53d1\u73b0\uff0c\u4e1a\u754c\u5e38\u8bf4\u7684\u201c\u4eba-\u8d27-\u573a\u201d\u89d2\u5ea6\uff0c\u5bf9\u4e8e\u5f00\u542f\u81ea\u64ad\u6765\u8bf4\u6709\u4e00\u5b9a\u7684\u53c2\u8003\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u5148\u662f\u4eba\u3002\u4e5d\u9633\u6307\u51fa\uff0c\u76ee\u524d\u6d88\u8d39\u96f6\u552e\u5e02\u573a\u4e0a\u7684\u591a\u6570\u884c\u4e1a\uff0c\u9762\u5bf9\u7684\u6d88\u8d39\u8005\u90fd\u662f20-40\u5c81\u7684\u5973\u6027\uff0c\u56e0\u6b64\u53ef\u4ee5\u770b\u5230\uff0c\u591a\u6570\u76f4\u64ad\u95f4\u7684\u4e3b\u64ad\u4e5f\u662f\u7aef\u5e84\u5927\u65b9\u7684\u5e74\u8f7b\u5973\u6027\uff0c\u56e0\u4e3a\u8fd9\u4ece\u5f62\u8c61\u4e0a\u66f4\u5927\u7a0b\u5ea6\u5730\u6ee1\u8db3\u4e86\u6d88\u8d39\u8005\u5bf9\u4e8e\u7f8e\u597d\u751f\u6d3b\u7684\u5411\u5f80\u3002\u5bf9\u4e8e\u4ed6\u4eec\u7684\u4ea7\u54c1\uff0c\u5982\u679c\u4e3b\u64ad\u5f88\u5996\u5a06\uff0c\u4e5f\u4e0d\u5927\u7b26\u5408\u4ea7\u54c1\u8c03\u6027\uff0c\u6240\u4ee5\u66f4\u5e0c\u671b\u6253\u9020\u51fa\u4e00\u4e2a\u8212\u670d\u987a\u773c\u7684\u4e3b\u64ad\u5f62\u8c61\u3002<\/p>\n\n\n\n<p>\u518d\u662f\u8d27\u3002\u9009\u54c1\u3001\u7ec4\u8d27\u3001\u4e0a\u65b0\u4e0e\u5b9a\u4ef7\u7b49\uff0c\u8fd9\u8981\u51c6\u786e\u4f9d\u636e\u54c1\u724c\u81ea\u8eab\u7684\u60c5\u51b5\u3002<\/p>\n\n\n\n<p>\u6700\u540e\u662f\u573a\u3002\u573a\u901a\u5e38\u5206\u4e3a\u4e24\u7c7b\uff0c\u4e00\u7c7b\u662f\u7eff\u5e55\u6216\u5927\u5c4f\u76f4\u64ad\u95f4\uff0c\u53e6\u4e00\u7c7b\u662f\u5b9e\u4f53\u573a\u666f\u3002\u7eff\u5e55\u662f\u4e3a\u4e86\u628a\u4e00\u4e9b\u5229\u76ca\u70b9\u8425\u9500\u70b9\u66f4\u597d\u7684\u5c55\u73b0\u51fa\u6765\uff0c\u8ba9\u7528\u6237\u66f4\u76f4\u89c2\u3001\u66f4\u5feb\u901f\u5730\u505a\u51fa\u6289\u62e9\uff0c\u4f8b\u5982\u5b9d\u5988\u548c\u5728\u804c\u4eba\u58eb\uff0c\u65f6\u95f4\u76f8\u5bf9\u5b9d\u8d35\uff0c\u8fc5\u901f\u5c55\u73b0\u8d27\u54c1\u7684\u5229\u76ca\u70b9\u5c31\u975e\u5e38\u5fc5\u8981\uff1b\u5b9e\u666f\u5219\u66f4\u503e\u5411\u4e8e\u6c89\u6d78\u5f0f\u4f53\u9a8c\uff0c\u4f8b\u5982\u9500\u552e\u53a8\u5177\u65f6\uff0c\u5728\u4e00\u4e2a\u4f18\u96c5\u7684\u53a8\u623f\u91cc\u505a\u996d\uff0c\u80fd\u6709\u6548\u63d0\u9ad8\u9500\u552e\u7387\u3002<\/p>\n\n\n\n<p>\u4ece\u4eba\u8d27\u573a\u7684\u89d2\u5ea6\u660e\u786e\u81ea\u64ad\u6218\u7565\u4e4b\u540e\uff0c\u5c31\u53ef\u4ee5\u6b63\u5f0f\u51b7\u542f\u52a8\u4e86\u3002<strong>\u51b7\u542f\u52a8\u9636\u6bb5\u7684\u7b56\u7565\u662f\uff0c\u4ee5\u5f15\u6d41\u4e3a\u6838\u5fc3\u76ee\u7684\uff0c\u521b\u9020\u76f4\u64ad\u95f4\u7684\u53cc\u5411\u5438\u5f15\u529b\uff0c\u8ba9\u5e73\u53f0\u613f\u610f\u6295\u6d41\u3001\u7528\u6237\u613f\u610f\u8e72\u5b88\u3002<\/strong><\/p>\n\n\n\n<p>\u51b7\u542f\u52a8\u662f\u54c1\u724c\u4eec\u5c0f\u8bd5\u725b\u5200\u7684\u9636\u6bb5\uff0c\u4f46\u4e5f\u662f\u4e00\u5957\u5b8c\u6574\u4e14\u590d\u6742\u7684\u52a8\u4f5c\uff0c\u5168\u7a0b\u5171\u6d89\u53ca8\u4e2a\u8981\u7d20\uff0c\u5305\u62ec\u65f6\u95f4\uff08\u76f4\u64ad\u65f6\u95f4\u6bb5\uff0c\u9891\u7387\uff09\u3001\u4eba\u5458\u7ec4\u7ec7\u67b6\u6784\u3001\u6210\u672c\u6295\u5165\u3001\u8d27\u54c1\u3001\u5185\u5bb9\uff08\u4e3b\u64ad\u4eba\u8bbe\u3001\u8bdd\u672f\u3001\u76f4\u64ad\u95f4\u4e3b\u9898\uff09\u3001\u6d4b\u8bd5\u3001\u6548\u679c\u6307\u6807\u3001\u590d\u76d8\u7b49\uff0c\u6bcf\u4e00\u4e2a\u8981\u7d20\u90fd\u4f1a\u5f71\u54cd\u5230\u76f4\u64ad\u7684\u6548\u679c\u3002\u6211\u4eec\u4ee5\u4e00\u4e9b\u54c1\u724c\u4e3a\u4f8b\uff0c\u6765\u770b\u770b\u6bcf\u4e2a\u8981\u7d20\u626e\u6f14\u7684\u89d2\u8272\u5206\u522b\u662f\u4ec0\u4e48\u3002<\/p>\n\n\n\n<p><strong>\u65f6\u95f4<\/strong>\uff1a\u76f4\u64ad\u65f6\u95f4\u8d8a\u957f\uff0c\u66dd\u5149\u7684\u673a\u4f1a\u4e5f\u5c31\u8d8a\u5927\u3002\u5927\u591a\u54c1\u724c\u91c7\u7528\u73ed\u6b21\u8f6e\u5012\u7684\u957f\u65f6\u95f4\u76f4\u64ad\uff1b\u4e5f\u6709\u7279\u6b8a\u54c1\u7c7b\u9009\u62e9\u5728\u7279\u6b8a\u65f6\u70b9\u76f4\u64ad\uff0c\u6bd4\u5982OLLY\u7684\u7761\u7720\u76f4\u64ad\u95f4\uff0c\u4f1a\u5728\u665a\u4e0a\u5230\u51cc\u6668\u6613\u5931\u7720\u65f6\u6bb5\u7684\u6301\u7eed\u76f4\u64ad\/\u966a\u4f34\u7f51\u53cb\u3002<\/p>\n\n\n\n<p><strong>\u4eba\u5458\u7ec4\u7ec7\u67b6\u6784\uff1a<\/strong>\u51b7\u542f\u52a8\u4e00\u822c\u6295\u5165\u4eba\u529b\u8f83\u5c11\u3001\u4f46\u4eba\u6548\u9ad8\uff0c\u4ee5Teenie 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