{"id":47134,"date":"2021-09-09T15:33:10","date_gmt":"2021-09-09T07:33:10","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=47134"},"modified":"2022-04-15T09:50:44","modified_gmt":"2022-04-15T01:50:44","slug":"%e6%9c%b1%e6%99%b6%e8%a3%95%ef%bc%9aabm%e8%90%a5%e9%94%80%e4%b8%89%e9%83%a8%e6%9b%b2%ef%bc%88%e4%bc%98%e5%8a%bf%ef%bc%8c%e6%8c%91%e6%88%98%ef%bc%8c%e7%ad%96%e7%95%a5%ef%bc%89","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/47134.html","title":{"rendered":"\u6731\u6676\u88d5\uff1aABM\u8425\u9500\u4e09\u90e8\u66f2\uff08\u4f18\u52bf\uff0c\u6311\u6218\uff0c\u7b56\u7565\uff09"},"content":{"rendered":"\n<p class=\"has-text-align-right\">\u6e90\uff1aJade\u5927\u8bdd\u6570\u5b57\u8425<\/p>\n\n\n\n<p>B2B <span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%90%a5%e9%94%80\" title=\"\u8425\u9500\" target=\"_blank\">\u8425\u9500<\/a><\/span>\u754c\u7099\u624b\u53ef\u70ed\u7684<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/abm\" title=\"ABM\" target=\"_blank\">ABM<\/a><\/span>\uff08Account Based Marketing\uff09\u8fd9\u4e2a\u8425\u9500\u6982\u5ff5\u548c\u5b9e\u8df5\uff0cABM\u6709\u522b\u4e8e\u6211\u4eec\u901a\u5e38\u8bb2\u7684demand generation \uff08\u9700\u6c42\u6316\u6398\uff09\uff0c leads Generation 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class=\"wp-image-42974\"\/><\/figure><\/div>\n\n\n\n<p>\u56fd\u5185\u7684ABM\u8fd8\u9762\u4e34\u4e00\u4e2a\u6bd4\u8f83\u5927\u7684\u6311\u6218\u662f\u5173\u4e8e\u6570\u636e\u65b9\u9762\u7684\u4f9b\u5e94\u5546\uff0c\u6570\u636e\u4f9b\u5e94\u5546\u548c\u4e0a\u9762\u8bf4\u7684\u7aef\u5bf9\u7aef\u670d\u52a1\u5408\u4f5c\u4f19\u4f34\u662f\u4e24\u56de\u4e8b\uff0c\u56fd\u5185\u6570\u636e\u4f9b\u5e94\u5546\u63d0\u4f9b\u7684\u7b2c\u4e09\u65b9\u6570\u636e\u8d28\u91cf\u5c42\u6b21\u4e0d\u9f50\uff0c\u770b\u4e0a\u53bb\u901a\u8fc7cookie\uff0c\u624b\u673a\u53f7\u5339\u914d\u7b49\u65b9\u5f0f\u53ef\u4ee5\u627e\u5230\u6d77\u91cf\u7684\u5ba2\u6237\u8f68\u8ff9\u6570\u636e\uff0c\u4f46\u8fd9\u4e9b\u6570\u636e\u7684\u771f\u5b9e\u6027\u548c\u8d28\u91cf\u6211\u662f\u6709\u7591\u95ee\u7684\u3002<\/p>\n\n\n\n<p>\u540c\u65f6\u7531\u4e8e\u56fd\u5185\u72ec\u6709\u7684\u6570\u5b57\u5316\u751f\u6001\uff0c\u5927\u91cf\u7684\u6570\u636e\u5c01\u95ed\u5728BAT\uff08\u767e\u5ea6\uff0c\u963f\u91cc\uff0c\u817e\u8baf\uff09\u4f53\u7cfb\u5185\uff0c\u5f62\u6210\u6570\u636e\u5784\u65ad\uff0c\u800c\u6570\u636e\u6d1e\u5bdf\u662fABM\u7684\u7b2c\u4e00\u6b65\uff0c\u6570\u636e\u4e0d\u51c6\u6216\u8005\u96be\u4ee5\u83b7\u53d6\uff0c\u540e\u9762\u7684\u7b56\u7565\u4e00\u5b9a\u4e5f\u5c31\u4e0d\u5bf9\u4e86\u3002\u540c\u65f6\uff0c\u8fd1\u671f\u56fd\u5185\u7684\u65b0\u7684\u6570\u636e\u5b89\u5168\u6cd5\u7684\u51fa\u53f0\u4e5f\u8fdb\u4e00\u6b65\u52a0\u5927\u4e86\u8fd9\u4e9b\u7b2c\u4e09\u65b9\u6570\u636e\u5546\u6536\u96c6\u7528\u6237\u6570\u636e\u4ee5\u53ca\u8425\u9500\u5546\u5229\u7528\u8fd9\u4e9b\u6570\u636e\u8fdb\u884c\u8425\u9500\u7684\u96be\u5ea6\u3002<\/p>\n\n\n\n<p>\u73b0\u9636\u6bb5\u60f3\u8981\u901a\u8fc7\u7b2c\u4e09\u65b9\uff0c\u5bfb\u627eAgency\u5408\u4f5c\u4f19\u4f34\u7684\u65b9\u5f0f\u5feb\u901f\u5efa\u7acbABM\u8425\u9500\u4f53\u7cfb\u663e\u7136\u662f\u4e0d\u592a\u5b9e\u9645\u7684\uff0c\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u90a3\u4e48\u5982\u4f55\u5f00\u5c55ABM\u8425\u9500\u6d3b\u52a8\u5462\uff1f<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u5b83\u66f4\u591a\u662f\u81ea\u4e0a\u800c\u4e0b\u7684\u4e00\u4e2a\u884c\u4e3a\uff0c\u5b83\u6d89\u53ca\u5230\u8ba4\u77e5\u7684\u6539\u53d8\uff0c\u4e5f\u5c31\u662f\u8bf4\u4ece\u4e0a\u800c\u4e0b\u5730\u8981\u9010\u6e10\u8ba9\u5927\u5ba2\u6237\u9500\u552e\u548c\u5e02\u573a\u90e8\u95e8\u63a5\u53d7\u7ec4\u7ec7\u60f3\u8981\u5b8c\u6210\u4ece\u73b0\u72b6\u5230ABM\u7684\u53d8\u9769\u3002\u6240\u4ee5\uff0c\u5b83\u662f\u4e00\u573a\u53d8\u9769\u548c\u8f6c\u578b\uff0c\u96be\u5ea6\u4e00\u70b9\u90fd\u4e0d\u4e9a\u4e8e\u6536\u8d2d\u517c\u5e76\u4e00\u5bb6\u516c\u53f8\u3002<\/p>\n\n\n\n<p>\u5176\u6b21\uff0cABM 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1<\/strong><\/p>\n\n\n\n<p><strong>\u5ba2\u6237\u5b9a\u4e49\u53ca\u6d1e\u5bdf+\u7ade\u4e89\u73af\u5883\u6d1e\u5bdf<\/strong><\/p>\n\n\n\n<p>\u7cbe\u51c6\u5b9a\u4e49\u4f60\u60f3\u8981\u89e6\u8fbe\u7684\u5ba2\u6237\u7fa4\u4f53\uff0c\u6d89\u53ca\u5230\u5ba2\u6237\u7ec4\u7ec7\u7ed3\u6784\u7684\u4e0d\u540c\u89d2\u8272\uff0c\u628a\u8fd9\u4e9b\u89d2\u8272\u5168\u90e8\u90fd\u627e\u51fa\u6765\uff0c\u6bd4\u5982\u91c7\u8d2d\uff0cCXO\uff0c\u90e8\u95e8\u8d1f\u8d23\u4eba\uff0c\u7ecf\u7406\u7b49\u7b49\uff0c\u901a\u8fc7\u7b2c\u4e09\u65b9\u6570\u636e\u5e93\u5339\u914d\uff0c\u4f01\u4e1a\u5df2\u6709CRM\u6570\u636e\u5e93\u6316\u6398\uff0c\u5ba2\u6237\u91c7\u8bbf\uff0c\u5ba2\u6237\u8c03\u7814\u7b49\u65b9\u5f0f\u628a\u4e00\u5207\u53ef\u4ee5\u5e2e\u52a9\u4f60\u83b7\u53d6\u5927\u5ba2\u6237\u4fe1\u606f\u7684\u6765\u6e90\u5168\u90e8\u627e\u51fa\u6765\uff0c\u505a\u5168\u9762\u900f\u5f7b\u5206\u6790\u3002\u540c\u65f6\u4ee5\u70b9\u5e26\u9762\uff0c\u9664\u4e86\u4e86\u89e3\u81ea\u5df1\u60f3\u8981\u89e6\u8fbe\u7684\u76ee\u6807\u5ba2\u6237\u5916\uff0c\u8fdb\u4e00\u6b65\u4e86\u89e3\u4ed6\u4eec\u8fd8\u5728\u5173\u6ce8\u7684\u7ade\u54c1\u7684\u4fe1\u606f\uff0c\u4ee5\u4fbf\u8fdb\u4e00\u6b65\u505aSWOT\u5206\u6790\u3002<\/p>\n\n\n\n<p><strong>Step 2<\/strong><\/p>\n\n\n\n<p><strong>\u5236\u5b9a\u5185\u5bb9\u8425\u9500\u7b56\u7565<\/strong><\/p>\n\n\n\n<p>\u5f00\u53d1\u7cbe\u51c6\u5185\u5bb9\u3002\u9488\u5bf9\u5ba2\u6237\u75db\u70b9\uff0c\u4ed6\u4eec\u773c\u4e0b\u6700\u68d8\u624b\u7684\u95ee\u9898\u662f\u4ec0\u4e48\uff0c\u672a\u6765\u5b83\u7684\u6218\u7565\u613f\u666f\u662f\u4ec0\u4e48\uff0c\u5206\u77ed\u671f\u548c\u957f\u671f\uff0c\u5206\u4e0d\u540c\u76ee\u6807\u53d7\u4f17\uff0c\u901a\u8fc7\u5dee\u5f02\u5316\u7684\u5185\u5bb9\uff0c\u5dee\u5f02\u5316\u7684\u5185\u5bb9\u5f62\u5f0f\u4ee5\u53ca\u6c9f\u901a\u65b9\u5f0f\uff0c\u6700\u7ec8\u8fbe\u5230\u7684\u76ee\u7684\u5c31\u662f\u8ba9\u4f60\u7684\u5185\u5bb9\u4e3a\u5b83\u6240\u63a5\u53d7\uff0c\u5bf9\u4f60\u4ea7\u751f\u597d\u611f\uff0c\u5e76\u4e14\u8ba9\u5b83\u89c9\u5f97\u4f60\u53ef\u4ee5\u6210\u4e3a\u4ed6\u4eec\u53ef\u4fe1\u4efb\u7684\u5408\u4f5c\u4f19\u4f34\u3002<\/p>\n\n\n\n<p><strong>Step 3<\/strong><\/p>\n\n\n\n<p><strong>\u5339\u914d\u6c9f\u901a\u6e20\u9053\u548c\u65b9\u5f0f<\/strong><\/p>\n\n\n\n<p>\u4e0d\u662f\u6240\u6709\u7684\u5ba2\u6237\u90fd\u559c\u6b22\u88ab\u540c\u4e00\u79cd\u65b9\u5f0f\u8fdb\u884c\u6c9f\u901a\u89e6\u8fbe\uff0c\u6240\u4ee5\u6211\u4eec\u4e0a\u4e00\u7bc7\u6211\u4eec\u8bb2\u5230\u9664\u4e86\u5ba2\u6237\u7684\u804c\u4e1a\u8eab\u4efd\u548c\u75db\u70b9\u5916\uff0c\u4e3a\u4ec0\u4e48\u8fd8\u8981\u53bb\u7814\u7a76\u6bcf\u4e00\u4e2a\u76ee\u6807\u53d7\u4f17\u7684\u6027\u683c\u7279\u5f81\u4ee5\u53ca\u5fc3\u7406\u52a8\u673a\uff0c\u6bcf\u4e00\u79cd\u4e0d\u540c\u7c7b\u578b\u7684\u4eba\uff0c\u559c\u6b22\u6c9f\u901a\u7684\u65b9\u5f0f\u90fd\u662f\u4e0d\u4e00\u6837\u7684\uff0c\u76f8\u5904\u7684\u884c\u4e3a\u6a21\u5f0f\u4e5f\u662f\u4e0d\u4e00\u6837\u7684\uff0c\u6bd4\u5982C\u578b\u4eba\u683c\u7684\u8981\u6c42\u6c9f\u901a\u6781\u4e3a\u7cbe\u51c6\uff0c\u4e0d\u8981\u6478\u68f1\u4e24\u53ef\uff0c\u4e5f\u4e0d\u559c\u6b22\u76f2\u76ee\u4e50\u89c2\uff0c\u90a3\u4e48I\u578b\u7684\u9500\u552e\u548c\u4ed6\u6c9f\u901a\u7684\u65f6\u5019\u5c31\u8981\u5c24\u5176\u5c0f\u5fc3\uff0c\u4e0d\u8981\u8bf4\u4ec0\u4e48\u51fa\u683c\u7684\u8bdd\uff0c\u51e1\u4e8b\u6709\u7406\u6709\u636e\uff0c\u5728\u505a\u5185\u5bb9\u6bd4\u5982\u767d\u76ae\u4e66\u7684\u65f6\u5019\u5c31\u8bb2\u7a76\u6709\u6570\u636e\u4f5c\u4e3a\u652f\u6491\uff0c\u6709\u624e\u5b9e\u843d\u5730\u7684\u6210\u529f\u6848\u4f8b\u8ba9\u5bf9\u65b9\u770b\u5230\u4f60\u7684\u771f\u6b63\u5b9e\u529b\u3002<\/p>\n\n\n\n<p>\u6700\u540e\uff0c\u5982\u4f55\u8861\u91cfABM\u8425\u9500\u7684\u9636\u6bb5\u6027\u6210\u529f\u53ef\u4ece\u51e0\u4e2a\u65b9\u9762\u5165\u624b\uff0c<\/p>\n\n\n\n<ul 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