{"id":47999,"date":"2021-10-12T12:08:15","date_gmt":"2021-10-12T04:08:15","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=47999"},"modified":"2021-10-12T12:08:21","modified_gmt":"2021-10-12T04:08:21","slug":"%e7%be%8e%e4%b8%9a%e5%95%86%e5%ae%b6%e5%a6%82%e4%bd%95%e9%80%9a%e8%bf%87%e5%b0%8f%e7%ba%a2%e4%b9%a6%e5%81%9a%e6%8e%a8%e5%b9%bf%e5%92%8c%e5%bc%95%e6%b5%81%e6%8b%93%e5%ae%a2%ef%bd%9c%e7%be%8e%e7%9f%a5","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\/47999.html","title":{"rendered":"\u7f8e\u4e1a\u5546\u5bb6\u5982\u4f55\u901a\u8fc7\u5c0f\u7ea2\u4e66\u505a\u63a8\u5e7f\u548c\u5f15\u6d41\u62d3\u5ba2\uff5c\u7f8e\u77e5\u4e4b"},"content":{"rendered":"\n<p>\u672c\u671f\uff0c\u662f\u6211\u4eec\u5e74\u524d\u62d3\u5ba2\u7cfb\u5217\u7684\u7b2c\u4e8c\u7ae0\uff0c\u6211\u4eec\u4e00\u8d77\u6765\u804a\u804a\u7f8e\u4e1a\u5355\u5e97\u5982\u4f55\u901a\u8fc7<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b0%8f%e7%ba%a2%e4%b9%a6\" title=\"\u5c0f\u7ea2\u4e66\" target=\"_blank\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u6709\u6548\u62d3\u5ba2100\u4eba\u3002<\/p>\n\n\n\n<p>\u867d\u7136<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u7684\u4f7f\u7528\u5df2\u7ecf\u5f88\u666e\u904d\u4e86\uff0c\u4f46\u4e3a\u65b9\u4fbf\u9605\u8bfb\uff0cKK\u5c06\u672c\u6587\u6d89\u53ca\u5230\u7684\u90e8\u5206\u7f29\u5199\u542b\u4e49\u653e\u5728\u4e0b\u65b9\uff1a<\/p>\n\n\n\n<p>KOL\u662fKey Opinion Leader\u7684\u7b80\u79f0\uff0c\u610f\u601d\u662f\u201c\u5173\u952e\u610f\u89c1\u9886\u8896\u201d\uff0c\u901a\u4fd7\u7684\u8bb2\u5c31\u662f\u5927\u5bb6\u7ecf\u5e38\u8bb2\u7684\u5927V\u3002<\/p>\n\n\n\n<p>KOC\u662fKey Opinion Consumer\u7684\u7b80\u79f0\uff0c\u610f\u601d\u662f\u201c\u5173\u952e\u610f\u89c1\u6d88\u8d39\u8005\u201d\uff0cKOC\u867d\u4e0d\u80fd\u79f0\u4e4b\u4e3a\u610f\u89c1\u9886\u8896\uff0c\u4f46\u5374\u5728\u5782\u76f4\u7528\u6237\u4e2d\u62e5\u6709\u8f83\u5927\u7684\u51b3\u7b56\u5f71\u54cd\u529b\uff0c\u5728\u67d0\u4e9b\u5e73\u53f0\u5e26\u8d27\u80fd\u529b\u5f3a\u3002\u53ef\u4ee5\u7406\u89e3\u4e3a\u7c89\u4e1d\u91cf\u8f83\u5c0f\u7684KOL\uff0c\u901a\u4fd7\u70b9\u8bb2\u5c31\u662f\u67d0\u9886\u57df\u7684\u53d1\u70e7\u53cb\u3002<\/p>\n\n\n\n<p>\u7d20\u4eba\uff1a\u6bd4KOC\u7c89\u4e1d\u6570\u91cf\u66f4\u5c11\u7684\u535a\u4e3b\uff0c\u5305\u542b\u5c0f\u767d\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u7b14\u8bb0\uff1a\u5c0f\u7ea2\u4e66\u5e73\u53f0\u4e0a\uff0c\u7528\u6237\u901a\u8fc7\u6587\u5b57\u3001\u56fe\u7247\u3001\u89c6\u9891\u7684\u65b9\u5f0f\u5206\u4eab\u81ea\u5df1\u7684\u8d2d\u7269\u5fc3\u5f97\u3001\u6d88\u8d39\u89c2\u5ff5\u3001\u5546\u54c1\u54c1\u8d28\u3001\u6d88\u8d39\u4f53\u9a8c\u7684\u4e00\u79cd\u8868\u8fbe\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u597d\u4e86\uff0c\u4ee5\u4e0b\u8ba9\u6211\u4eec\u5f00\u59cb<strong>\u5c0f\u7ea2\u4e66\u62d3\u5ba2\u5f15\u6d41<\/strong>\u4e4b\u65c5\u3002<\/p>\n\n\n\n<p><strong>#01<\/strong><\/p>\n\n\n\n<p><strong>\u5c0f\u7ea2\u4e66\u7684\u9b54\u529b<\/strong><\/p>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u6b63\u5728\u6210\u4e3a\u5e74\u8f7b\u4eba\u6700\u559c\u6b22\u7684\u793e\u533a\u5206\u4eab\u5e73\u53f0\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>2013\u5e74\uff0c\u5c0f\u7ea2\u4e66\u5728\u4e0a\u6d77\u8bde\u751f\u3002\u4ece\u6700\u521d\u7684\u7f8e\u5986\u79cd\u8349\u793e\u533a\uff0c\u53d1\u5c55\u81f3\u4eca\u5df2\u7ecf\u8986\u76d6\u7f8e\u5986\u3001\u65f6\u5c1a\u3001\u4e2a\u62a4\u3001\u7f8e\u98df\u3001\u65c5\u884c\u3001\u5bb6\u5c45\u3001\u5065\u8eab\u3001\u6bcd\u5a74\u7b49\u5404\u4e2a\u751f\u6d3b\u65b9\u5f0f\u9886\u57df\u3002\u5728\u77ed\u77ed\u6570\u5e74\u65f6\u95f4\u4e4b\u5185\uff0c\u5c0f\u7ea2\u4e66\u51ed\u501f\u7740\u771f\u5b9e\u3001\u5411\u4e0a\u3001\u591a\u5143\u7684\u793e\u533a\u6c1b\u56f4\uff0c\u5df2\u7ecf\u6210\u4e3a\u5e74\u8f7b\u4eba\u4e2d\u4e0d\u53ef\u66ff\u4ee3\u7684\u751f\u6d3b\u65b9\u5f0f\u5e73\u53f0\u548c\u6d88\u8d39\u51b3\u7b56\u5165\u53e3\u3002<\/p>\n\n\n\n<p>\u6570\u636e\u5206\u6790\u5e73\u53f0\u663e\u793a\uff1a\u5c0f\u7ea2\u4e66\u76ee\u524d\u6708\u6d3b\u7528\u6237\u8d85\u8fc71\u4ebf\uff0c\u5176\u4e2d72%\u662f90\u540e\u7528\u6237\uff0c\u4e00\u4e8c\u7ebf\u57ce\u5e02\u7684\u7528\u6237\u8d8550%\u4e4b\u591a\u3002\u5c0f\u7ea2\u4e66\u7528\u6237\u4ee5\u5b66\u751f\u3001\u767d\u9886\u3001\u81ea\u7531\u804c\u4e1a\u8005\u7b49\u5177\u6709\u5f71\u54cd\u529b\u7684\u9ad8\u51c0\u503c\u4eba\u7fa4\u4e3a\u4e3b\uff0c\u6bcf\u4e2a\u6708\u5728\u5c0f\u7ea2\u4e66\u5e73\u53f0\u6709\u8d85300\u4e07\u7bc7\u7b14\u8bb0\u88ab\u751f\u4ea7\u51fa\u6765\uff0c\u6bcf\u4e00\u5929\u7b14\u8bb0\u66dd\u5149\u91cf\u8d8580\u4ebf\u6b21\u3002<\/p>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u4e4b\u6240\u4ee5\u6709\u8fd9\u6837\u7684\u9b54\u529b\uff0cKK\u8ba4\u4e3a\u6839\u672c\u539f\u56e0\u662f\u5c0f\u7ea2\u4e66\u771f\u6b63\u627e\u5230\u4e86\u793e\u4ea4\u7535\u5546\u7684\u5bc6\u94a5\uff1a<strong>\u5145\u5206\u6316\u6398\u7528\u6237\u793e\u4ea4\u5c5e\u6027\uff0c\u8ba9\u4ef7\u503c\u5728\u5206\u4eab\u4e2d\u4f20\u9012\uff0c\u6700\u7ec8\u5b9e\u73b0\u7528\u6237\u4e4b\u95f4\u7684\u4e92\u76f8\u6210\u5c31<\/strong>\u3002\u53ea\u8981\u5165\u4e86\u5c0f\u7ea2\u4e66\u7684\u5751\uff0c\u4eba\u4eba\u90fd\u662f\u81ea\u5a92\u4f53\u3002<\/p>\n\n\n\n<p>\u8fd9\u5728\u5c0f\u7ea2\u4e66APP\u7684\u5f00\u5c4f\u9875\u8bbe\u8ba1\u4e2d\u53ef\u4e00\u773c\u770b\u7a7f\u3002\u5728\u5c0f\u7ea2\u4e66\u9996\u9875\u6709\u4e09\u4e2a\u529f\u80fd\u677f\u5757\uff0c\u4ece\u5de6\u5230\u53f3\u5206\u522b\u662f\uff1a\u5173\u6ce8\u3001\u53d1\u73b0\u3001\u57ce\u5e02\u3002<\/p>\n\n\n\n<p>\u5173\u6ce8\u680f\u662f\u7528\u6237\u4e3b\u52a8\u5173\u6ce8\u7684\u535a\u4e3b\u5185\u5bb9\uff0c\u4ee5\u7c7b\u4f3c\u6dd8\u5b9d\u5546\u54c1\u63a8\u8350\u7684\u4fe1\u606f\u6d41\u5f62\u5f0f\u5c55\u73b0\u3002<\/p>\n\n\n\n<p>\u53d1\u73b0\u680f\u662f\u57fa\u4e8e\u8be5\u7528\u6237\u6807\u7b7e\u4e0b\u7684\u63a8\u9001\u7684\u4f18\u8d28\u5185\u5bb9\uff0c\u4ee5\u7c7b\u4f3c\u4e8e\u5927\u4f17\u70b9\u8bc4\u9996\u9875\u7684\u5185\u5bb9\u63a8\u8350\u7011\u5e03\u6d41\u5f62\u5f0f\u5c55\u73b0\u3002<\/p>\n\n\n\n<p>\u4f4d\u7f6e\u680f\u662f\u57fa\u4e8e\u7528\u6237\u5730\u7406\u5b9a\u4f4d\u9644\u8fd1\u4f4d\u7f6e\u7684\u5185\u5bb9\u63a8\u8350\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/10\/9a920b715e1f4c4b84ee66c439190e38.png\" alt=\"\u7f8e\u4e1a\u5546\u5bb6\u5982\u4f55\u901a\u8fc7\u5c0f\u7ea2\u4e66\u505a\u63a8\u5e7f\u548c\u5f15\u6d41\u62d3\u5ba2\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/10\/b487db644dfe40b5925f824fd7e9903d.png\" alt=\"\u7f8e\u4e1a\u5546\u5bb6\u5982\u4f55\u901a\u8fc7\u5c0f\u7ea2\u4e66\u505a\u63a8\u5e7f\u548c\u5f15\u6d41\u62d3\u5ba2\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/10\/3c185e12322f4d899b99b14522c791ad.png\" alt=\"\u7f8e\u4e1a\u5546\u5bb6\u5982\u4f55\u901a\u8fc7\u5c0f\u7ea2\u4e66\u505a\u63a8\u5e7f\u548c\u5f15\u6d41\u62d3\u5ba2\"\/><\/figure>\n\n\n\n<p>\u5176\u5b9e\uff0c\u5982\u679c\u6211\u4eec\u5f00\u542f\u4e0a\u5e1d\u89c6\u89d2\u5f52\u7eb3\u4e00\u4e0b\uff0c\u4e0d\u96be\u53d1\u73b0\u4ee5\u4e0a\u4e09\u680f\u5206\u522b\u5bf9\u5e94\u4e09\u4e2a\u91cd\u70b9\u8981\u7d20\uff1a<\/p>\n\n\n\n<p><strong>\u5173\u6ce8&#8211;\u4eba\uff08\u7c89\u4e1d\uff09<\/strong><\/p>\n\n\n\n<p><strong>\u53d1\u73b0&#8211;\u5185\u5bb9\uff08\u8d27\uff09<\/strong><\/p>\n\n\n\n<p><strong>\u57ce\u5e02&#8211;\u4f4d\u7f6e\uff08\u573a\uff09<\/strong><\/p>\n\n\n\n<p>\u4eba\u3001\u8d27\u3001\u573a\uff0c\u4e09\u8005\u5408\u4e00\uff0c\u6d88\u8d39\u5c31\u6b64\u4ea7\u751f\u3002\u7f8e\u4e1a\u95e8\u5e97\u60f3\u8981\u901a\u8fc7\u5c0f\u7ea2\u4e66\u5f15\u6d41\u5fc5\u987b\u8981\u6df1\u523b\u7406\u89e3\u8fd9\u4e2a\u57fa\u672c\u903b\u8f91\uff0c\u624d\u7b97\u627e\u5230\u6b63\u786e\u7684\u65b9\u5411\u3002<\/p>\n\n\n\n<p><strong>#02<\/strong><\/p>\n\n\n\n<p><strong>\u7c89\u4e1d\u662f\u54ea\u4e9b\u4eba\uff1f<\/strong><\/p>\n\n\n\n<p>\u5173\u4e8e\u7f8e\u4e1a\u95e8\u5e97\u7684\u7279\u8272\uff0c\u4e5f\u5c31\u662f\u95e8\u5e97\u7684\u5dee\u5f02\u5316\u5b9a\u4f4d\uff0c\u6211\u4eec\u5728\u4e0a\u4e00\u7bc7\u4e2d\u82b1\u4e86\u5927\u91cf\u7bc7\u5e45\u6765\u9610\u91ca\u5b83\u7684\u91cd\u8981\u6027\uff0c\u5927\u5bb6\u4e00\u5b9a\u8981\u5229\u7528\u201c<strong>\u6280\u672f\u4f18\u52bf+\u9879\u76ee\u5b9a\u4ef7+\u73af\u5883\u7279\u8272+\u9009\u54c1\u7b56\u7565<\/strong>\u201d\u8fd9\u4e2a\u516c\u5f0f\u6765\u786e\u5b9a\u81ea\u5df1\u95e8\u5e97\/\u54c1\u724c\u7684\u5dee\u5f02\u5316\u5b9a\u4f4d\uff08\u8be6\u60c5\u8bf7\u70b9\u51fb\u4e0b\u65b9\u6587\u7ae0\u67e5\u770b\uff09\uff0c\u8fd9\u4e2a\u516c\u5f0f\u540c\u6837\u9002\u7528\u4e8e\u5176\u4ed6\u884c\u4e1a\u3002<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.toutiao.com\/i7016966681155191309\/?group_id=7016966681155191309\" rel=\"noreferrer noopener\" target=\"_blank\">\u5e74\u524d\u6536\u5173\u4e4b\u6218\uff1a\u5355\u5e97\u5982\u4f55\u901a\u8fc7\u4e92\u8054\u7f51\u62d3\u5ba2300\u4eba\uff08\u7f8e\u56e2\u70b9\u8bc4\u5e72\u8d27\uff09<\/a><\/strong><\/p>\n\n\n\n<p>\u7f8e\u4e1a\u95e8\u5e97\u7684\u5dee\u5f02\u5316\u7279\u8272\u786e\u5b9a\u540e\uff0c\u7d27\u63a5\u7740\u8981\u786e\u5b9a\u7c89\u4e1d\u753b\u50cf\uff0c\u5145\u5206\u4e86\u89e3\u95e8\u5e97\u76ee\u6807\u7c89\u4e1d\u7684\u7537\u5973\u6bd4\u4f8b\u3001\u5e74\u9f84\u9636\u6bb5\u3001\u6d88\u8d39\u573a\u666f\uff0c\u800c\u7c89\u4e1d\u5c5e\u6027\u5728\u5c0f\u7ea2\u4e66\u5e73\u53f0\u4e0a\u7684\u4e3b\u8981\u533a\u5206\u624b\u6bb5\u5c31\u662f\u770b\u7528\u6237\u6807\u7b7e\u3002<\/p>\n\n\n\n<p>\u6240\u8c13\u7269\u4ee5\u7c7b\u805a\uff0c\u4eba\u4ee5\u7fa4\u5206\u3002<strong>\u5c0f\u7ea2\u4e66\u7684\u63a8\u8350\u673a\u5236\u5c31\u662f\u9760\u6807\u7b7e\u7684\u5339\u914d\u5ea6\u6765\u5b9e\u73b0\u5185\u5bb9\u7684\u7cbe\u51c6\u63a8\u9001\u7684<\/strong>\uff0c\u8fd9\u70b9\u5f88\u597d\u7406\u89e3\uff0c\u597d\u6bd4\u5728\u83dc\u5e02\u573a\u91cc\u90fd\u662f\u5c0f\u5546\u5c0f\u8d29\u548c\u4e70\u83dc\u7684\u4eba\uff0c\u5982\u679c\u5728\u83dc\u5e02\u573a\u91cc\u5356\u5766\u514b\u600e\u4e48\u53ef\u80fd\u4f1a\u6709\u4eba\u4e70\u5462\uff1f<\/p>\n\n\n\n<p>\u5b9a\u4f4d\u6e05\u6670\uff0c\u7c89\u4e1d\u7cbe\u51c6\uff0c\u8fd9\u6837\u624d\u80fd\u505a\u5230\u6709\u7684\u653e\u77e2\u3002\u7f8e\u4e1a\u95e8\u5e97\u5fc5\u987b\u65f6\u523b\u6e05\u695a\u5730\u77e5\u9053\uff0c\u4f60\u6240\u505a\u7684\u4e00\u5207\u90fd\u662f\u4e3a\u4e86\u7ed9\u7528\u6237\u63d0\u4f9b\u4ef7\u503c\uff0c\u8ba9\u66f4\u591a\u7cbe\u51c6\u7528\u6237\u770b\u5230\u4f60\uff0c\u5e76\u6700\u7ec8\u6210\u4e3a\u4f60\u7684\u7c89\u4e1d\u3002<\/p>\n\n\n\n<p>\u8fd9\u5c31\u89e3\u51b3\u4e86\u201c\u5173\u6ce8-\u4eba\u201d\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p><strong>#03<\/strong><\/p>\n\n\n\n<p><strong>\u5185\u5bb9\u8be5\u5982\u4f55\u751f\u4ea7\uff1f<\/strong><\/p>\n\n\n\n<p>\u73b0\u9636\u6bb5\uff0c\u6240\u6709\u8425\u9500\u624b\u6bb5\u5bf9\u5185\u5bb9\u7684\u8981\u6c42\u8d8a\u6765\u8d8a\u9ad8\u3002\u4f46\u5bf9\u6574\u4e2a\u7f8e\u4e1a\u5708\u800c\u8a00\uff0c\u5185\u5bb9\u751f\u4ea7\u7684\u80fd\u529b\u6574\u4f53\u770b\u8fd8\u662f\u6bd4\u8f83\u5f31\u7684\u3002<\/p>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u5e73\u53f0\u7684\u5185\u5bb9\u6700\u91cd\u8981\u7684\u8868\u8fbe\u5f62\u5f0f\u5c31\u662f\u7b14\u8bb0\uff0c\u90a3<strong>\u7f8e\u4e1a\u95e8\u5e97\u8be5\u5982\u4f55\u751f\u4ea7\u7b14\u8bb0\u624d\u80fd\u987a\u5229\u5b9e\u73b0\u62d3\u5ba2100\u4eba\u7684\u5c0f\u76ee\u6807\u5462\uff1f<\/strong><\/p>\n\n\n\n<p>\u8fd9\u91cc\u6d89\u53ca\u52302\u65b9\u9762\u7684\u95ee\u9898\uff1a\u8c01\u6765\u751f\u4ea7\uff1f\u600e\u4e48\u751f\u4ea7\uff1f\u4e0b\u9762KK\u5e26\u7740\u5927\u5bb6\u6765\u62c6\u89e3\u8fd9\u4e24\u4e2a\u95ee\u9898\u3002<\/p>\n\n\n\n<p><strong>1\uff0e\u8c01\u6765\u751f\u4ea7\uff1f<\/strong><\/p>\n\n\n\n<p>\u7b14\u8bb0\u662f\u5c0f\u7ea2\u4e66\u6700\u91cd\u8981\u7684\u5185\u5bb9\u5f62\u5f0f\uff0c\u90a3\u8c01\u624d\u80fd\u751f\u4ea7\u51fa\u6700\u5951\u5408\u54c1\u724c\u7684\u5185\u5bb9\uff1f<\/p>\n\n\n\n<p>\u636e\u884c\u4e1a\u8d44\u6df1\u8425\u9500\u4eba\u8fd9\u6837\u8bf4\uff1a\u201c\u4e00\u662f\u5782\u76f4\u54c1\u7c7bKOL\uff0c\u4ed6\u4eec\u957f\u671f\u5173\u6ce8\u4e00\u4e2a\u7ec6\u5206\u884c\u4e1a\uff0c\u5bf9\u8fd9\u4e2a\u9886\u57df\u6709\u8d85\u8d8a\u5e38\u4eba\u7684\u8ba4\u77e5\u548c\u7406\u89e3\uff0c\u540c\u65f6\u5177\u5907\u4e00\u5b9a\u7684\u7528\u6237\u4fe1\u4efb\u5173\u7cfb\uff1b\u4e8c\u662f\u54c1\u724c\u5fe0\u5b9e\u6d88\u8d39\u8005\uff0c\u4ed6\u4eec\u957f\u671f\u4e0e\u54c1\u724c\u6709\u6d88\u8d39\u5173\u7cfb\uff0c\u66f4\u52a0\u7406\u89e3\u4ea7\u54c1\u7684\u4f7f\u7528\u611f\u53d7\u548c\u4f53\u9a8c\uff0c\u5982\u679c\u80fd\u8ba9\u8fd9\u90e8\u5206\u6d88\u8d39\u8005\u81ea\u53d1\u5206\u4eab\u6d88\u8d39\u4f53\u9a8c\u4f1a\u8ba9\u4f20\u64ad\u6548\u7387\u548c\u53ef\u4fe1\u5ea6\u500d\u589e\uff0c\u8fd9\u4e5f\u662f\u54c1\u724c\u6700\u5177\u4ef7\u503c\u7684\u5185\u5bb9\u7ec4\u6210\u90e8\u5206\uff1b\u7b2c\u4e09\u662f\u54c1\u724c\u5229\u76ca\u5173\u8054\u65b9\uff0c\u6bd4\u5982\u8001\u677f\uff0c\u5458\u5de5\u6216\u8005\u670d\u52a1\u5546\u3002\u201d<\/p>\n\n\n\n<p>\u4e8b\u5b9e\u786e\u5b9e\u5982\u6b64\uff0c<strong>\u73b0\u9636\u6bb5\u7f8e\u4e1a\u95e8\u5e97\u7684\u7b14\u8bb0\u4e3b\u8981\u7531\u4ee5\u4e0b\u4e09\u7c7b\u89d2\u8272\u6765\u751f\u4ea7\uff1a<\/strong><\/p>\n\n\n\n<p>\u2460 \u91cd\u76f4\u54c1\u7c7b\u7684KOL\/ KOC\uff0c\u7f8e\u4e1a\u95e8\u5e97\u5728\u5c0f\u7ea2\u4e66\u8d77\u6b65\u9636\u6bb5\u9700\u8981\u5927\u91cf\u7684\u7b14\u8bb0\u94fa\u91cf\u66dd\u5149\u7684\u65f6\u5019\u751a\u81f3\u53ef\u4ee5\u5438\u7eb3\u7d20\u4eba\u6765\u751f\u4ea7\u7b14\u8bb0\u3002\u7f8e\u4e1a\u95e8\u5e97\u9080\u8bf7\u5c0f\u7ea2\u4e66\u535a\u4e3b\u63a2\u5e97\u4f53\u9a8c\uff0c\u4f53\u9a8c\u7ed3\u675f\u540e\u535a\u4e3b\u6839\u636e\u81ea\u8eab\u771f\u5b9e\u4f53\u9a8c\u611f\u53d7\u4e3a\u95e8\u5e97\u751f\u4ea7\u7b14\u8bb0\uff0c\u4fc3\u4f7f\u95e8\u5e97\u4ea7\u751f\u66dd\u5149\u5438\u5f15\u7cbe\u51c6\u7c89\u4e1d\u6d41\u5230\u5e97\u3002\u8fd9\u662f\u4e00\u4e2a\u5f88\u5b8c\u6574\u7684\u5e02\u573a\uff0c\u6709\u5174\u8da3\u7684\u7f8e\u4e1a\u8001\u677f\u5728\u5404\u793e\u4ea4\u5a92\u4f53\u4e0a\u968f\u4fbf\u4e00\u641c\u90fd\u80fd\u627e\u5230\u5bf9\u5e94\u8d44\u6e90\uff0c\u81ea\u5df1\u82b1\u70b9\u5fc3\u601d\u7b5b\u9009\u5c31\u597d\u3002<\/p>\n\n\n\n<p>KK\u60f3\u8865\u5145\u7684\u662f\uff0c\u5728\u76ee\u524d\u5e02\u9762\u4e0a\uff0c\u5c0f\u7ea2\u4e66\u535a\u4e3b\u7684\u6bb5\u4f4d\u662f\u4ee5\u8d26\u53f7\u7684\u7c89\u4e1d\u57fa\u6570\u6765\u8861\u91cf\u7684\uff0c\u6839\u636e\u7c89\u4e1d\u57fa\u6570\u5927\u5c0f\u53ef\u4ee5\u5c06\u5c0f\u7ea2\u4e66\u535a\u4e3b\u5206\u6210\u4e0d\u540c\u7684\u6bb5\u4f4d\uff08\u5982\u4e0b\u8868\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/10\/8891abfcbead4127ba48efdc373723eb.png\" alt=\"\u7f8e\u4e1a\u5546\u5bb6\u5982\u4f55\u901a\u8fc7\u5c0f\u7ea2\u4e66\u505a\u63a8\u5e7f\u548c\u5f15\u6d41\u62d3\u5ba2\"\/><\/figure>\n\n\n\n<p>\u2461 \u8001\u677f\u6216\u5458\u5de5\u4ee5\u4e2a\u4eba\u8eab\u4efd\u6210\u4e3aKOL\uff0c\u6301\u7eed\u8f93\u51fa\u7b14\u8bb0\u5185\u5bb9\u3002\u8c01\u5bf9\u7f8e\u4e1a\u95e8\u5e97\u6700\u4e86\u89e3\uff1f\u80af\u5b9a\u662f\u5185\u90e8\u8001\u677f\u6216\u5458\u5de5\uff0cKK\u5f3a\u70c8\u5efa\u8bae\u7f8e\u4e1a\u95e8\u5e97\u7684\u8001\u677f\u8981\u6210\u4e3a\u81ea\u5df1\u95e8\u5e97\u7684KOL\uff0c\u6301\u7eed\u79cd\u8349\u4e00\u4e9b\u4e13\u4e1a\u77e5\u8bc6\u6216\u6d88\u8d39\u653b\u7565\u6216\u884c\u4e1a\u63ed\u79d8\uff0c\u4ee5\u6b64\u6765\u5438\u5f15\u66f4\u591a\u7684\u6d41\u91cf\u548c\u7c89\u4e1d\u3002<\/p>\n\n\n\n<p>\u2462 \u4f01\u4e1a\u53f7\u3002\u524d\u4e24\u79cd\u90fd\u662f\u4ee5\u4e2a\u4eba\u8eab\u4efd\u8fdb\u884c\u7b14\u8bb0\u751f\u4ea7\uff0c\u4f01\u4e1a\u53f7\u5c31\u662f\u4ee5\u673a\u6784\u8eab\u4efd\u5728\u5c0f\u7ea2\u4e66\u5e73\u53f0\u8fdb\u884c\u7b14\u8bb0\u5185\u5bb9\u8f93\u51fa\u4e86\uff0c\u7c7b\u4f3c\u4e8e\u7f8e\u4e1a\u95e8\u5e97\uff08\u54c1\u724c\uff09\u5728\u5c0f\u7ea2\u4e66\u4e0a\u7684\u5b98\u65b9\u8d26\u53f7\u3002\u548c\u4e2a\u4eba\u53f7\u76f8\u6bd4\uff0c\u4f01\u4e1a\u53f7\u7684\u4f18\u52bf\u5728\u4e8e\u62e5\u6709\u66f4\u591a\u7684\u6d41\u91cf\u5165\u53e3\u548c\u6743\u76ca\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/10\/acb10680c56c4443a6193f663225ce9a.png\" alt=\"\u7f8e\u4e1a\u5546\u5bb6\u5982\u4f55\u901a\u8fc7\u5c0f\u7ea2\u4e66\u505a\u63a8\u5e7f\u548c\u5f15\u6d41\u62d3\u5ba2\"\/><\/figure>\n\n\n\n<p>\u4f01\u4e1a\u53f7\u7684\u6743\u76ca\u5c55\u793a<\/p>\n\n\n\n<p>\u636e\u5c0f\u7ea2\u4e66\u5b98\u65b9\u6570\u636e\u663e\u793a\uff1a\u5c0f\u7ea2\u4e66\u4f01\u4e1a\u53f7TOP5\u884c\u4e1a\u91cc\uff0c\u7f8e\u5986\u4e2a\u62a4\u4fe8\u7136\u6392\u5728\u7b2c\u4e00\u4f4d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/10\/7c692b663afb4190a5240119b379a3d5.png\" alt=\"\u7f8e\u4e1a\u5546\u5bb6\u5982\u4f55\u901a\u8fc7\u5c0f\u7ea2\u4e66\u505a\u63a8\u5e7f\u548c\u5f15\u6d41\u62d3\u5ba2\"\/><\/figure>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u7684\u4f01\u4e1a\u53f7\u9700\u8981\u5411\u5e73\u53f0\u7533\u8bf7\uff0c\u5ba1\u6838\u901a\u8fc7\u540e\u624d\u53ef\u4ee5\u83b7\u5f97\u4f01\u4e1a\u53f7\u76f8\u5e94\u7684\u6743\u76ca\u3002<\/p>\n\n\n\n<p>\u4e09\u79cd\u7b14\u8bb0\u751f\u4ea7\u8005\u7684\u5173\u7cfb\u548c\u4f18\u52bf\u5173\u7cfb\u5982\u4e0b\u56fe\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/10\/388e4bb9648849d684d8dcb665f2264b.png\" alt=\"\u7f8e\u4e1a\u5546\u5bb6\u5982\u4f55\u901a\u8fc7\u5c0f\u7ea2\u4e66\u505a\u63a8\u5e7f\u548c\u5f15\u6d41\u62d3\u5ba2\"\/><\/figure>\n\n\n\n<p>KK\u5efa\u8bae\uff0c\u7f8e\u4e1a\u95e8\u5e97\u53ef\u6839\u636e\u5b9e\u9645\u60c5\u51b5\u7075\u6d3b\u628a\u63a7\u7b14\u8bb0\u751f\u4ea7\u7684\u65b9\u5f0f\uff0c\u53ef\u591a\u79cd\u5f62\u5f0f\u540c\u6b65\u8fdb\u884c\u3002<\/p>\n\n\n\n<p><strong>2\uff0e\u600e\u4e48\u751f\u4ea7\uff1f<\/strong><\/p>\n\n\n\n<p>\u4e0d\u7ba1\u4ee5\u4ec0\u4e48\u8eab\u4efd\u5728\u5c0f\u7ea2\u4e66\u5f15\u6d41\u62d3\u5ba2\uff0c\u7b14\u8bb0\u662f\u6700\u91cd\u8981\u7684\u5f62\u5f0f\u3002\u7f8e\u4e1a\u95e8\u5e97\u8981\u751f\u4ea7\u4e00\u6761\u5b8c\u6574\u800c\u4f18\u8d28\u7684\u5c0f\u7ea2\u4e66\u7b14\u8bb0\u5185\u5bb9\u5e94\u5305\u542b\u56fe\u7247(\u89c6\u9891)\u3001\u6807\u9898\u3001\u5173\u952e\u8bcd\u3001\u6587\u6848\u3001\u54c1\u724c\u540d\u3001\u5185\u5bb9\u5b9a\u4f4d\u3001\u5ba3\u4f20\u65b9\u5411\u3001\u8bdd\u9898\u3001\u8868\u60c5\u5305\u7b49\u3002<\/p>\n\n\n\n<p>\u4f18\u8d28\u7684\u7b14\u8bb0\u80fd\u4e3a\u95e8\u5e97\u83b7\u53d6\u66f4\u591a\u7684\u6d41\u91cf\uff0c\u7f8e\u4e1a\u95e8\u5e97\u8981\u751f\u4ea7\u4f18\u8d28\u7684\u7b14\u8bb0\u5185\u5bb9\u53ef\u4ee5\u4ece\u4ee5\u4e0b\u65b9\u9762\u7740\u624b\uff1a<\/p>\n\n\n\n<p>\u2460 \u4e3b\u9898\u3002\u57fa\u4e8e\u95e8\u5e97\u5dee\u5f02\u5316\u5b9a\u4f4d\u786e\u5b9a\u597d\u4e3b\u9898\uff0c\u901a\u8fc7\u4e3b\u9898\u627e\u51c6\u5173\u952e\u8bcd\uff0c\u4e14\u8fd9\u4e2a\u4e3b\u9898\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u4e0d\u8981\u8f7b\u6613\u53d8\u52a8\uff0c\u5148\u901a\u8fc7\u5927\u91cf\u7684\u7b14\u8bb0\u5e16\u5b50\u5c06\u8fd9\u70b9\u5c3d\u53ef\u80fd\u653e\u5927\uff0c\u6253\u6df1\u6253\u7206\u662f\u76ee\u7684\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u4e3b\u6253\u65e5\u5f0f\u76ae\u80a4\u7ba1\u7406\u6c99\u9f99\u7684\u73af\u5883\u7279\u8272\uff0c\u5173\u952e\u8bcd\u53ef\u4ee5\u662f\u201c\u65e5\u5f0f\u76ae\u80a4\u7ba1\u7406\u201d\u6216\u6781\u5177\u65e5\u5f0f\u98ce\u683c\u7684\u201c\u548c\u670d\u201d\uff1b\u6bd4\u5982\u4e3b\u6253\u95ee\u9898\u6027\u808c\u80a4\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u90a3\u5173\u952e\u8bcd\u53ef\u4ee5\u662f\u201c\u95ee\u9898\u808c\u201d\u6216\u95ee\u9898\u808c\u7684\u67d0\u4e00\u4e2a\u5177\u4f53\u75c7\u72b6\u7b49\u7b49\uff1b\u5f53\u7136\uff0c\u4e0d\u5c11\u8033\u719f\u80fd\u8be6\u7684\u5f62\u5bb9\u8bcd\u4e5f\u53ef\u4ee5\u6210\u4e3a\u5173\u952e\u8bcd\uff0c\u6bd4\u5982\u8d85\u706b\u3001\u6027\u4ef7\u6bd4\u3001\u8d85\u6cbb\u6108\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u2461 \u56fe\u7247\u30029\u5f20\u7edf\u4e003\uff1a4\u7684\u7ad6\u7248\u56fe\u7247\uff0c\u56fe\u7247\u8981\u6c42\u9ad8\u989c\u503c\uff0c\u98ce\u683c\u3001\u8272\u8c03\u3001\u6c1b\u56f4\u76f8\u4f3c\uff0c\u770b\u8d77\u6765\u548c\u8c10\u5e76\u6709\u6574\u4f53\u611f\uff0c\u7279\u522b\u8981\u5f3a\u8c03\u5c01\u9762\u56fe\u4e00\u5b9a\u8981\u8db3\u591f\u597d\u770b\u3002\u56fe\u7247\u73af\u8282\u53ef\u4ee5\u901a\u8fc7\u5927\u91cf\u7684P\u56fe\u8f6f\u4ef6\u5b9e\u73b0\uff0c\u6bd4\u5982\u7f8e\u56fe\u79c0\u79c0\u3001Picsart\u7f8e\u6613\u3001\u9ec4\u6cb9\u76f8\u673a\u7b49\uff0c\u6bcf\u4e00\u4e2a\u7f8e\u4e1a\u4ece\u4e1a\u8005\u5e94\u8be5\u90fd\u662f\u5404\u4e2d\u9ad8\u624b\uff0c\u8fd9\u91cc\u4e0d\u5c55\u5f00\u4e86\u3002<\/p>\n\n\n\n<p>\u2462 \u6807\u9898\u3002\u6807\u9898\u5fc5\u987b\u5305\u542b2-3\u4e2a\u5173\u952e\u8bcd\uff0c\u9002\u5f53\u8fd0\u7528\u4e00\u4e9b\u6570\u5b57\u6216\u5173\u952e\u6027\u5f15\u5bfc\u8bcd\u8bed\u6765\u5438\u5f15\u7528\u6237\u6ce8\u610f\u529b\uff0c\u6bd4\u5982\u201c2021\u5e74\u8d85\u706b\u7684***\u201d\u3001\u201c5\u6b65\u6253\u9020****\u201d\u3001\u201c\u5e7f\u5dde(\u5730\u533a)\u9996\u5bb6**\u201d;\u4e5f\u53ef\u4ee5\u5728\u6807\u9898\u91cc\u8fd0\u7528\u4e00\u4e9bemoji\u8868\u60c5\u5305\uff0c\u53ef\u4ee5\u8ba9\u6807\u9898\u66f4\u52a0\u751f\u52a8\u5f62\u8c61\uff0c\u8425\u9020\u753b\u9762\u611f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/10\/d08e16090afe48088ac2a2ff11fa246d.png\" alt=\"\u7f8e\u4e1a\u5546\u5bb6\u5982\u4f55\u901a\u8fc7\u5c0f\u7ea2\u4e66\u505a\u63a8\u5e7f\u548c\u5f15\u6d41\u62d3\u5ba2\"\/><\/figure>\n\n\n\n<p>\u2463 \u6587\u6848\u3002\u5c0f\u7ea2\u4e66\u7528\u6237\u4e00\u822c\u662f\u6c89\u6d78\u5f0f\u9605\u8bfb\uff0c\u6587\u6848\u8981\u4e0e\u5c01\u9762\u3001\u6807\u9898\u3001\u8d26\u53f7\u98ce\u683c\u4e00\u81f4\uff0c\u540c\u65f6\u8981\u8425\u9020\u6c1b\u56f4\uff0c\u7279\u6b8a\u7b26\u53f7\/\u8868\u60c5\u7528emoji\u8868\u60c5\u8fdb\u884c\u70b9\u7f00\u3001\u5206\u9694\uff0c\u8ba9\u7c89\u4e1d\u770b\u5230\u6709\u4ee3\u5165\u611f\u3002<\/p>\n\n\n\n<p>\u4e00\u7bc7\u7b14\u8bb0\u6700\u957f\u53ef\u51991000\u5b57\uff0c\u4f46\u4e00\u822c\u5efa\u8bae\u5728200-300\u5b57\u8f83\u4e3a\u5408\u9002\u3002\u5728\u6587\u6848\u4e2d\u8981\u7279\u522b\u7b2c\u4e00\u884c\u524d20-30\u4e2a\u5b57\u7684\u7ec4\u7ec7\uff0c\u8981\u5c06\u6700\u5173\u952e\u7684\u4fe1\u606f\u653e\u5728\u6700\u524d\u65b9\uff0c\u4ece\u800c\u83b7\u53d6\u66f4\u591a\u7684\u6d41\u91cf\u3002<\/p>\n\n\n\n<p>\u5176\u6b21\uff0c\u53ef\u4ee5\u5c06\u95e8\u5e97\u54c1\u724c\u3001\u5730\u5740\u4fe1\u606f\u690d\u5165\u8fdb\u7b14\u8bb0\u5185\u5bb9\u91cc\uff0c\u4ece\u800c\u52a0\u6df1\u7528\u6237\u5370\u8c61\uff0c\u5c3d\u53ef\u80fd\u63d0\u5347\u9605\u8bfb\u8f6c\u5316\u3002<\/p>\n\n\n\n<p>\u6700\u540e\uff0c\u5728\u7b14\u8bb0\u6587\u6848\u7684\u672b\u5c3e\u5904\uff0c\u53ef\u4ee5\u589e\u52a0\u5f15\u5bfc\u7528\u6237\u79c1\u4fe1\u5173\u6ce8\u7684\u8bdd\u672f\uff0c\u4ee5\u6b64\u6765\u6536\u96c6\u5ba2\u8d44\uff08\u4f46\u5207\u8bb0\u4e0d\u53ef\u4e3a\u5916\u90e8\u5e73\u53f0\u5bfc\u6d41\uff09\u3002<\/p>\n\n\n\n<p>\u5f53\u7b14\u8bb0\u53d1\u5e03\u4e4b\u540e\uff0c\u7c89\u4e1d\u7684\u8bc4\u8bba\u8981\u53ca\u65f6\u56de\u590d\uff0c\u8fd9\u6837\u624d\u80fd\u589e\u5f3a\u4e0e\u7c89\u4e1d\u4e4b\u95f4\u7684\u7c98\u6027\uff0c\u5e76\u5c55\u5f00\u66f4\u591a\u7684\u4e92\u52a8\uff0c\u4ee5\u4fbf\u83b7\u53d6\u66f4\u591a\u7684\u6d41\u91cf\u548c\u66dd\u5149\u3002<\/p>\n\n\n\n<p>\u9075\u5faa\u4ee5\u4e0a\u8981\u7d20\u57fa\u672c\u53ef\u4ee5\u5199\u51fa\u4e00\u7bc7\u4e0d\u9519\u7684\u7b14\u8bb0\u5185\u5bb9\u4e86\uff0c\u7f8e\u4e1a\u95e8\u5e97\u53ea\u8981\u591a\u5199\u3001\u591a\u603b\u7ed3\uff0c\u4e0d\u65ad\u4f18\u5316\uff0c\u4e00\u5b9a\u53ef\u4ee5\u6536\u83b7\u66f4\u591a\u7684\u6d41\u91cf\u548c\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u6700\u540e\uff0cKK\u8fd8\u60f3\u518d\u8865\u5145\u4e09\u70b9\uff1a\u4e00\u4e2a\u662f\u8981\u6ce8\u610f\u7b14\u8bb0\u6574\u4f53\u5185\u5bb9\u8981\u4e0d\u5b9c\u592a\u8fc7\u5355\u4e00\uff0c\u5efa\u8bae\u53c2\u80036\uff1a4\u8fdb\u884c\u7b14\u8bb0\u521b\u4f5c\uff0c60%\u662f\u4e13\u4e1a\u5185\u5bb9\uff0c40%\u662f\u95e8\u5e97\u65e5\u5e38\u6216\u4e2a\u4eba\u751f\u6d3b\uff1b\u7b2c\u4e8c\u4e2a\u662f\u575a\u6301\uff0c\u80fd\u529b\u4e0a\u4f1a\u6709\u7a81\u7834\uff0c\u7c89\u4e1d\u4e5f\u4f1a\u6709\u79ef\u7d2f\uff0c\u6700\u7ec8\u4ece\u91cf\u53d8\u8fbe\u5230\u8d28\u53d8\uff1b\u7b2c\u4e09\u662f\u671d\u7740\u539f\u521b\u65b9\u5411\u52aa\u529b\uff0c\u4e00\u5f00\u59cb\u53ef\u4ee5\u4ece\u590d\u5236\u9ecf\u8d34\u8d77\u6b65\uff0c\u4f46\u957f\u8fdc\u770b\u8fd8\u662f\u8981\u4ee5\u539f\u521b\u5185\u5bb9\u53d6\u80dc\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0a\u5c31\u89e3\u51b3\u4e86<strong>\u201c\u53d1\u73b0&#8211;\u5185\u5bb9\uff08\u8d27\uff09\u201d\u3001\u201c\u57ce\u5e02&#8211;\u4f4d\u7f6e\uff08\u573a\uff09\u201d\u4e24\u5927\u95ee\u9898\u3002<\/strong><\/p>\n\n\n\n<p><strong>#03<\/strong><\/p>\n\n\n\n<p><strong>\u7cbe\u51c6\u6d41\u91cf\u65b0\u8def\u5f84<\/strong><\/p>\n\n\n\n<p>\u9664\u4e86\u7528\u5fc3\u751f\u4ea7\u7b14\u8bb0\uff0c\u7f8e\u4e1a\u95e8\u5e97\u60f3\u8ba9\u81ea\u5df1\u53d8\u5f97\u66f4\u52a0\u201c\u53c8\u7ea2\u53c8\u4e13\u201d\uff0cKK\u5efa\u8bae\u53ef\u4ee5\u5c1d\u8bd5\u5c0f\u7ea2\u4e66\u7684\u89c6\u9891\u53f7\u521b\u4f5c\uff0c\u4ee5\u53ca\u901a\u8fc7\u5e7f\u544a\u4ea7\u54c1\u6295\u653e\u83b7\u53d6\u7cbe\u51c6\u6d41\u91cf\u7684\u65b0\u8def\u5f84\u3002<\/p>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u7684\u77ed\u89c6\u9891\u89c6\u9891\u7b14\u8bb0\u4e0a\u7ebf\u5df2\u4e45\uff0c\u636e\u514b\u52b3\u9510\u53d1\u5e03\u7684\u300a2020\u4e0a\u534a\u5e74\u77ed\u89c6\u9891\u5185\u5bb9\u53d1\u5c55\u76d8\u70b9\u62a5\u544a\u300b\u4e2d\u7684\u6570\u636e\u663e\u793a\uff0c\u5728\u5c0f\u7ea2\u4e66\u5e73\u53f0\u4e0a\uff0c2020\u5e74\u89c6\u9891\u7b14\u8bb0\u53d1\u5e03\u6570\u589e\u957f223%\uff0c\u89c6\u9891\u7b14\u8bb0\u7684\u5e73\u5747\u70b9\u8d5e\u91cf\u662f\u56fe\u6587\u7b14\u8bb0\u76842\u500d\uff0c\u9605\u8bfb\u91cf\u662f3\u500d\u3002<\/p>\n\n\n\n<p>2020\u5e748\u670821\u65e5\uff0c\u5c0f\u7ea2\u4e66\u5b98\u5ba3\u4e0a\u7ebf\u89c6\u9891\u53f7\u529f\u80fd\u3002\u5b98\u65b9\u7684\u4ecb\u7ecd\u8868\u793a\u662f\u7ed9\u5230\u4f18\u8d28\u89c6\u9891\u4f5c\u8005\u7684\u4e00\u4e2a\u8eab\u4efd\uff0c\u767e\u4ebf\u6d41\u91cf\u7684\u6276\u6301\uff0c\u7ed9\u5230\u72ec\u4eab\u7684\u4ea7\u54c1\u6743\u76ca\uff0c\u7ed9\u5230\u4f18\u8d28\u5185\u5bb9\u7684\u5546\u4e1a\u53d8\u73b0\u3002\u89c6\u9891\u53d1\u5e03\u7684\u65f6\u957f\u9650\u5236\u8c03\u6574\u4e3a\u652f\u6301\u6700\u957f15\u5206\u949f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/10\/48c17b96cd8641b69b26019990064a39.png\" alt=\"\u7f8e\u4e1a\u5546\u5bb6\u5982\u4f55\u901a\u8fc7\u5c0f\u7ea2\u4e66\u505a\u63a8\u5e7f\u548c\u5f15\u6d41\u62d3\u5ba2\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/10\/a6b4e8e6958e41a4bf863cf56b2f49f6.png\" alt=\"\u7f8e\u4e1a\u5546\u5bb6\u5982\u4f55\u901a\u8fc7\u5c0f\u7ea2\u4e66\u505a\u63a8\u5e7f\u548c\u5f15\u6d41\u62d3\u5ba2\"\/><\/figure>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u89c6\u9891\u53f7\u529f\u80fd\u7684\u4e0a\u7ebf\u662f\u5e73\u53f0\u5e0c\u671b\u6709\u65b0\u7684\u5185\u5bb9\u5f62\u5f0f\u589e\u52a0\u7528\u6237\u7684\u7c98\u6027\uff0c\u5bf9\u4e8e\u5df2\u7ecf\u6709\u89c6\u9891\u521b\u4f5c\u7ecf\u9a8c\u7684\u7528\u6237\u6765\u8bf4\uff0c\u4e00\u6b21\u751f\u4ea7\uff0c\u591a\u4e2a\u5185\u5bb9\u5e73\u53f0\u90fd\u53ef\u4ee5\u540c\u6b65\uff0c\u4e14\u53ef\u4ee5\u83b7\u5f97\u66f4\u591a\u7684\u5e73\u53f0\u6d41\u91cf\u503e\u659c\u3002<\/p>\n\n\n\n<p>\u9664\u6b64\u4e4b\u5916\uff0c\u5c0f\u7ea2\u4e66\u5e73\u53f0\u4e3a\u7528\u6237\u914d\u7f6e\u4e86\u85af\u6761\u3001\u4fe1\u606f\u6d41\u5e7f\u544a\u3001\u641c\u7d22\u5e7f\u544a\u7b49\u4e09\u7c7b\u6d41\u91cf\u4ea7\u54c1\uff0c\u63d0\u4f9b\u4e86\u6d41\u91cf\u66b4\u6da8\u7684\u6377\u5f84\u3002<\/p>\n\n\n\n<p>\u4efb\u610f\u7528\u6237\u5728\u521b\u4f5c\u540e\u53f0\uff0c\u53ef\u5bf9\u6570\u636e\u4e0d\u9519\u7684\u7b14\u8bb0\u5185\u5bb9\u6295\u653e\u85af\u6761\uff0c\u4ee5\u83b7\u53d6\u66f4\u591a\u7684\u6d41\u91cf\u66dd\u5149\u548c\u7c89\u4e1d\u5173\u6ce8\uff0c\u5e76\u4e14\u8fd8\u53ef\u4ee5\u8bbe\u7f6e\u7b14\u8bb0\u7f6e\u9876\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/10\/3758276bd11a43b88546a65c5a4f5bdb.png\" alt=\"\u7f8e\u4e1a\u5546\u5bb6\u5982\u4f55\u901a\u8fc7\u5c0f\u7ea2\u4e66\u505a\u63a8\u5e7f\u548c\u5f15\u6d41\u62d3\u5ba2\"\/><\/figure>\n\n\n\n<p>\u9488\u5bf9\u4f01\u4e1a\u7528\u6237\uff0c\u53ef\u4ee5\u6295\u653e\u4fe1\u606f\u6d41\u5e7f\u544a\u548c\u641c\u7d22\u5e7f\u544a\u3002<\/p>\n\n\n\n<p>\u4fe1\u606f\u6d41\u5e7f\u544a\u51fa\u73b0\u5728\u5c0f\u7ea2\u4e66\u7684\u53d1\u73b0\u9875\uff0c\u53ef\u4ee5\u8ba9\u4f18\u8d28\u7b14\u8bb0\u5f97\u5230\u5145\u5206\u66dd\u5149\uff0c\u5b9e\u73b0\u76ee\u6807\u7c89\u4e1d\u4eba\u7fa4\u7684\u7cbe\u51c6\u89e6\u8fbe\u548c\u62d3\u5bbd\u4ea7\u54c1\u56fa\u5b9a\u65cf\u7fa4\uff0c\u6253\u7834\u54c1\u724c\u5708\u5c42\u675f\u7f1a\u7684\u76ee\u7684\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/10\/2f734f57f3d0460896ed415364c02bff.jpg\" alt=\"\u7f8e\u4e1a\u5546\u5bb6\u5982\u4f55\u901a\u8fc7\u5c0f\u7ea2\u4e66\u505a\u63a8\u5e7f\u548c\u5f15\u6d41\u62d3\u5ba2\"\/><\/figure>\n\n\n\n<p>\u641c\u7d22\u5e7f\u544a\u662f\u4f9d\u8d56\u7528\u6237\u4e3b\u52a8\u641c\u7d22\u5173\u952e\u5b57\u4e4b\u540e\u51fa\u73b0\u7684\u4e00\u79cd\u5e7f\u544a\u5f62\u5f0f\u3002\u4f01\u4e1a\u53ef\u4ee5\u901a\u8fc7\u54c1\u724c\u8bcd\u3001\u54c1\u7c7b\u8bcd\u7b49\u5173\u952e\u8bcd\u7cbe\u51c6\u89e6\u8fbe\u610f\u5411\u5ba2\u6237\uff0c\u5f62\u6210\u9884\u671f\u8f6c\u5316\u6bd4\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/10\/82f5194fd07b4e24bb9d0760a08d724d.png\" alt=\"\u7f8e\u4e1a\u5546\u5bb6\u5982\u4f55\u901a\u8fc7\u5c0f\u7ea2\u4e66\u505a\u63a8\u5e7f\u548c\u5f15\u6d41\u62d3\u5ba2\"\/><\/figure>\n\n\n\n<p>\u4f46\u9700\u8981\u63d0\u9192\u7f8e\u4e1a\u95e8\u5e97\u7684\u662f\uff1a\u4e0d\u8bba\u662f\u89c6\u9891\u53f7\u8fd8\u662f\u5e7f\u544a\u6d41\u91cf\u52a0\u6301\uff0c\u90fd\u53ea\u80fd\u6210\u4e3a\u9526\u4e0a\u6dfb\u82b1\u7684\u624b\u6bb5\uff0c\u4e00\u5207\u7684\u57fa\u7840\u8fd8\u662f\u751f\u4ea7\u4f18\u8d28\u7684\u7b14\u8bb0\u5185\u5bb9\u3002<\/p>\n\n\n\n<p><strong>\u603b\u7ed3<\/strong><\/p>\n\n\n\n<p>\u7efc\u4e0a\u6240\u8ff0\uff0c\u5c0f\u7ea2\u4e66\u62d3\u5ba2\u5f15\u6d41\u7684\u65b9\u6cd5\u53ea\u8981\u6211\u4eec\u4e25\u683c\u628a\u63a7\u201c\u5173\u6ce8-\u4eba\u201d\u3001\u201c\u53d1\u73b0-\u5185\u5bb9\u201d\u3001\u201c\u57ce\u5e02-\u4f4d\u7f6e\u201d\u8fd9\u4e09\u8005\u7684\u5173\u7cfb\uff0c\u7075\u6d3b\u8fd0\u7528\u5404\u79cd\u65b9\u5f0f\u6765\u751f\u4ea7\u7b14\u8bb0\u5185\u5bb9\uff0c\u5728\u5e74\u524d\u62d3\u5ba2100\u4eba\u7684\u76ee\u6807\u5e76\u4e0d\u96be\u5b9e\u73b0\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u2014\u2014 \u5982\u679c\u89c9\u5f97\u6587\u7ae0\u8fd8OK\uff0c\u8bf7\u8f6c\u53d1 \u2014\u2014<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 \u5c0f\u7ea2\u4e66\/\u77e5\u4e4e\u7b49\u5e73\u53f0\u63a8\u5e7f\uff1akol\/koc\u79cd\u8349\uff0c\u7b14\u8bb0\u4f18\u5316\uff0c\u8206\u60c5\uff0c\u62cd\u6444\u7b49\uff1b<\/p>\n\n\n\n<p class=\"has-luminous-vivid-orange-color has-text-color\">\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a href=\"http:\/\/www.growthhk.cn\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u589e\u957f\u9ed1\u5ba2\u5b98\u7f51<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" target=\"_blank\" rel=\"noreferrer noopener\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/idouying\" target=\"_blank\" rel=\"noreferrer noopener\">\u6296\u97f3\u63a8\u5e7f\uff1a\u6296\u97f3\u5173\u952e\u8bcd\u6392\u540d\uff0c\u6296\u97f3\u79cd\u8349\uff0c\u6296\u97f3\u6570\u636e\u76d1\u6d4b<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u672c\u671f\uff0c\u662f\u6211\u4eec\u5e74\u524d\u62d3\u5ba2\u7cfb\u5217\u7684\u7b2c\u4e8c\u7ae0\uff0c\u6211\u4eec\u4e00\u8d77\u6765\u804a\u804a\u7f8e\u4e1a\u5355\u5e97\u5982\u4f55\u901a\u8fc7\u5c0f\u7ea2\u4e66\u6709\u6548\u62d3\u5ba2100\u4eba\u3002 \u867d\u7136\u5c0f\u7ea2\u4e66\u7684\u4f7f\u7528\u5df2\u7ecf\u5f88\u666e\u904d\u4e86\uff0c\u4f46\u4e3a\u65b9\u4fbf\u9605\u8bfb\uff0cKK\u5c06\u672c\u6587\u6d89\u53ca\u5230\u7684\u90e8\u5206\u7f29\u5199\u542b\u4e49\u653e\u5728\u4e0b\u65b9\uff1a KO\u2026<\/p>\n","protected":false},"author":1,"featured_media":48000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3706],"tags":[3575],"special":[],"class_list":["post-47999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xiaohongshu","tag-3575","entry"],"views":167925,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/47999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=47999"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/47999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/48000"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=47999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=47999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=47999"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=47999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}