{"id":48083,"date":"2021-10-13T09:32:45","date_gmt":"2021-10-13T01:32:45","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=48083"},"modified":"2021-10-13T09:32:47","modified_gmt":"2021-10-13T01:32:47","slug":"%e5%b8%82%e5%9c%ba%e8%90%a5%e9%94%80%e5%92%8c%e9%a1%be%e5%ae%a2%e4%bb%b7%e5%80%bc","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/48083.html","title":{"rendered":"\u5e02\u573a\u8425\u9500\u548c\u987e\u5ba2\u4ef7\u503c"},"content":{"rendered":"\n<p><strong>\u4efb\u4f55\u4f01\u4e1a\u7684\u4efb\u52a1\u90fd\u662f\u5411\u987e\u5ba2\u4ea4\u4ed8\u4ef7\u503c\u5e76\u4ece\u4e2d\u83b7\u53d6\u76f8\u7684\u5229\u6da6<\/strong>\u3002\u5728\u9ad8\u5ea6\u7ade\u4e89\u7684\u7ecf\u6d4e\u4e2d,\u968f\u7740\u7406\u6027\u987e\u5ba2\u6570\u91cf\u53d8\u5f97\u8d8a\u6765\u8d8a\u591a,\u4ed6\u4eec\u9762\u4e34\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u9009\u62e9\u3002\u8fd9\u6837,\u53ea\u6709\u5bf9\u4ef7\u503c\u4ea4\u4ed8\u8fc7\u7a0b\u8fdb\u884c\u8c03\u6574,\u5e76\u9009\u62e9\u3001\u63d0\u4f9b\u548c\u4f20\u64ad\u4f18\u5f02\u7684\u4ef7\u503c,\u4f01\u4e1a\u624d\u80fd\u53d6\u80dc\u3002<\/p>\n\n\n\n<p><strong>\u4ef7\u503c\u4ea4\u4ed8\u8fc7\u7a0b<\/strong><\/p>\n\n\n\n<p>\u4f20\u7edf\u7684\u8425\u9500\u89c2\u5ff5\u662f\u4f01\u4e1a\u751f\u4ea7\u4ea7\u54c1,\u7136\u540e\u8fdb\u884c\u9500\u552e\u3002\u4f9d\u7167\u79cd\u89c2\u70b9,<span 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target=\"_blank\">\u5e02\u573a\u8425\u9500<\/a><\/span>\u662f\u53d1\u751f\u5728\u9500\u552e\u9636\u6bb5\u3002\u5bf9\u4e8e\u5949\u884c\u8fd9\u79cd\u4f20\u7edf\u89c2\u5ff5\u7684\u4f01\u4e1a\u800c\u8a00,\u53ea\u6709\u5728\u4ea7\u54c1\u77ed\u7f3a\u7684\u7ecf\u6d4e\u4e2d,\u7531\u4e8e\u6d88\u8d39\u8005\u4e0d\u592a\u5173\u5fc3\u8d28\u91cf\u3001\u5c5e\u6027\u6216\u98ce\u683c,\u4f01\u4e1a\u624d\u5177\u6709\u6700\u5927\u7684\u6210\u529f\u673a\u3002\u4f8b\u5982,\u5728\u53d1\u5c55\u4e2d\u56fd\u5bb6\u5e02\u573a\u4e0a,\u57fa\u672c\u7684\u751f\u6d3b\u5fc5\u9700\u54c1\u5c31\u5c5e\u4e8e\u8fd9\u79cd\u60c5\u51b5\u3002<\/p>\n\n\n\n<p>\u7136\u800c,\u8fd9\u79cd\u4f20\u7edf\u7684\u89c2\u5ff5\u5728\u4eba\u4eec\u9762\u4e34\u7740\u5927\u91cf\u9009\u62e9\u7684\u7ecf\u6d4e\u6761\u4ef6\u4e0b\u662f\u4e0d\u9002\u7528\u7684\u3002\u56e0\u6b64,<strong>\u5927\u4f17\u5e02\u573a\u5b9e\u9645\u4e0a\u4f1a\u88c2\u53d8\u4e3a\u4f17\u591a\u7684\u7ec6\u5206\u5e02\u573a,\u800c\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u53c8\u5177\u6709\u4e0d\u540c\u7684\u9700\u8981\u3001\u611f\u77e5\u3001\u504f\u597d\u548c\u8d2d\u4e70\u6807\u51c6\u3002<\/strong>\u660e\u667a\u7684\u7ade\u4e89\u4f01\u4e1a\u5fc5\u987b\u9762\u5411<strong>\u6e05\u6670\u754c\u5b9a\u7684\u76ee\u6807\u5e02\u573a\u8bbe\u8ba1\u5e76\u63d0\u4f9b\u76f8\u5e94\u7684\u4ea7\u54c1\u6216\u670d\u52a1<\/strong>\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b,\u4e00\u79cd\u65b0\u7684\u4e1a\u52a1\u6d41\u7a0b\u89c2\u5c31\u5e94\u8fd0\u800c\u751f\u4e86,\u5e76<strong>\u628a\u5e02\u573a\u8425\u9500\u653e\u5728\u6574\u4e2a\u8ba1\u5212\u7684\u5f00\u59cb<\/strong>\u3002\u4e0e\u5f3a\u8c03\u5236\u9020\u7136\u540e\u8fdb\u884c\u9500\u552e\u76f8\u53cd,\u73b0\u5728\u7684<strong>\u4f01\u4e1a\u5f80\u5f80\u90fd\u628a\u81ea\u5df1\u89c6\u4e3a\u4ef7\u503c\u4ea4\u4ed8\u8fc7\u7a0b\u7684\u90e8\u5206<\/strong>\u3002<\/p>\n\n\n\n<p>\u4ef7\u503c\u7684\u521b\u9020\u548c\u4ea4\u4ed8\u8fc7\u7a0b\u53ef\u4ee5\u5206\u4e3a\u4ee5\u4e0b\u4e09\u4e2a\u9636\u6bb5\u3002\u7b2c\u4e00\u9636\u6bb5\u662f<strong>\u9009\u62e9\u4ef7\u503c<\/strong>( 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chain)\u7684\u6982\u5ff5\u3002\u4f5c\u4e3a\u53ef\u4f9b\u4f01\u4e1a\u4f7f\u7528\u7684\u4e00\u79cd\u6218\u7565\u5de5\u5177,\u5b83<strong>\u6709\u52a9\u4e8e\u7ba1\u7406\u4eba\u5458\u8bc6\u522b\u80fd\u521b\u9020\u66f4\u591a\u987e\u5ba2\u4ef7\u503c\u7684\u5404\u79cd\u9014\u5f84<\/strong>\u3002\u6839\u636e\u8fd9\u4e2a\u6a21\u578b,\u6bcf\u5bb6\u4f01\u4e1a\u90fd\u5305\u62ec\u5f7c\u6b64<strong>\u5b58\u5728\u534f\u540c\u7684\u8bbe\u8ba1\u3001\u751f\u4ea7\u3001\u8425\u9500\u3001\u4ea4\u4ed8\u548c\u652f\u6301\u5176\u4ea7\u54c1<\/strong>\u7684\u4e00\u7cfb\u5217\u6d3b\u52a8\u3002\u4ef7\u503c\u94fe\u4e3b\u8981\u5305\u62ec<strong>\u4e5d\u9879\u76f8\u4e92\u5173\u8054\u7684\u6218\u7565\u6d3b\u52a8\u2014\u2014\u4e94\u9879\u57fa\u7840\u6d3b\u52a8<\/strong>\u548c<strong>\u56db\u9879\u8f85\u52a9\u6d3b\u52a8<\/strong>,\u5b83\u4eec\u90fd\u5728\u7279\u5b9a\u7684\u4e1a\u52a1\u4e2d<strong>\u521b\u9020\u7740\u4ef7\u503c,\u5e76\u4ea7\u751f\u76f8\u5e94\u7684\u6210\u672c<\/strong>\u3002<\/p>\n\n\n\n<p><strong>\u57fa\u7840\u6d3b\u52a8<\/strong>( 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business processes ) \u4e3b\u8981\u5305\u62ec<\/strong>\uff1a<\/p>\n\n\n\n<ul 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value delivery network),\u6216\u79f0\u4e4b\u4e3a\u4f9b\u5e94\u94fe( Supply Chain)\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u7d22\u5c3c<\/strong><\/p>\n\n\n\n<p>\u57282009\u5e745\u6708,\u7d22\u5c3c\u516c\u53f8\u53d1\u51fa\u58f0\u660e:\u5728\u672a\u6765\u4e24\u5e74\u65f6\u95f4\u91cc,\u5c06\u88c1\u6389\u4e00\u534a\u7684\u4f9b\u5e94\u5546,\u4f7f\u4f9b\u5e94\u5546\u6570\u91cf\u4fdd\u6301\u57281200\u4e2a\u5de6\u53f3,\u4ee5\u4fbf\u589e\u52a0\u4ece\u6bcf\u4e00\u5bb6\u4f9b\u5e94\u5546\u90a3\u91cc\u6240\u8d2d\u4e70\u7684\u96f6\u90e8\u4ef6\u548c\u539f\u6750\u6599\u7684\u6570\u91cf,\u4ece\u800c\u964d\u4f4e\u5355\u4f4d\u91c7\u8d2d\u6210\u672c\u548c\u91c7\u8d2d\u603b\u6210\u672c\u3002\u5bf9\u6b64,\u6709\u4e9b\u80a1\u7968\u5206\u6790\u5e08\u79ef\u6781\u5730\u8bc4\u4ef7\u8fd9\u4e00\u65b0\u95fb,\u5e76\u8ba4\u4e3a\u8fd9\u8868\u660e\u8be5\u4f01\u4e1a\u5c06\u81f4\u529b\u4e8e\u6d41\u7a0b\u518d\u9020\u3002\u7136\u800c,\u4e5f\u6709\u4e9b\u5206\u6790\u5e08\u8ba4\u4e3a\u8fd9\u4e00\u65b0\u95fb\u5e76\u4e0d\u4e50\u89c2\u3002\u4f8b\u5982,\u745e\u7a57\u6295\u8d44\u8005\u8bc1\u5238\u516c\u53f8\u5206\u6790\u5e08\u8ba4\u4e3a:&#8221;\u6211\u4e0d\u77e5\u9053\u8fd9\u6837\u662f\u5426\u6709\u6548,\u56e0\u4e3a\u8fd9\u53ea\u662f\u8fd0\u8425\u6d41\u7a0b\u7684\u7cbe\u7b80,\u53ef\u80fd\u5e76\u4e0d\u4f1a\u5f88\u5feb\u5c31\u7b80\u5355\u5730\u5bf9\u63d0\u9ad8\u5229\u6da6\u4ea7\u751f\u79ef\u6781\u5f71\u54cd,\u4e5f\u672a\u5fc5\u80fd\u591f\u53d6\u5f97\u7acb\u7aff\u89c1\u5f71\u7684\u6548\u679c\u201d<\/p>\n\n\n\n<p><strong>\u6838\u5fc3\u7ade\u4e89\u529b<\/strong><\/p>\n\n\n\n<p>\u4ece\u4f20\u7edf\u7684\u610f\u4e49\u4e0a\u8bb2,\u4f01\u4e1a\u5f80\u5f80\u62e5\u6709\u548c\u63a7\u5236\u7740\u5728\u67d0\u4e00\u9886\u57df\u4e2d\u5c55\u5f00\u7ecf\u8425\u6d3b\u52a8\u6240\u9700\u8981\u7684\u5927\u90e8\u5206\u8d44\u6e90\u4eba\u529b\u3001\u539f\u6750\u6599\u3001\u673a\u5668\u3001\u4fe1\u606f\u548c\u80fd\u6e90\u7b49\u3002\u4f46\u73b0\u5728\u7684\u60c5\u51b5\u5df2\u7ecf\u53d1\u751f\u4e86\u53d8\u5316,<strong>\u53ea\u8981\u80fd\u591f\u63d0\u9ad8\u8d28\u91cf\u6216\u964d\u4f4e\u6210\u672c,\u8bb8\u591a\u4f01\u4e1a\u90fd\u503e\u5411\u4e8e\u5728\u975e\u6838\u8d44\u6e90\u65b9\u9762\u5b9e\u65bd\u8d44\u6e90\u5916\u53d6<\/strong>\u3002<\/p>\n\n\n\n<p>\u8fd9\u65f6,<strong>\u5173\u952e\u662f\u638c\u63e1\u548c\u57f9\u80b2\u4f01\u4e1a\u5f00\u5c55\u7ecf\u8425\u6d3b\u52a8\u6240\u5fc5\u9700\u7684\u6838\u5fc3\u8d44\u6e90\u548c\u80fd\u529b<\/strong>\u3002\u5f88\u591a\u7eba\u7ec7\u4e1a\u3001\u5316\u5de5\u548c\u7535\u5b50\u4ea7\u54c1\u4f01\u4e1a\u90fd\u4e0d\u81ea\u5df1\u5236\u9020\u4ea7\u54c1,\u56e0\u4e3a<strong>\u79bb\u5cb8\u751f\u4ea7\u66f4\u5bcc\u6709\u7ade\u4e89\u529b<\/strong>\u3002\u7136\u800c,\u5b83\u4eec<strong>\u603b\u662f\u5173\u6ce8\u4e8e\u4f01\u4e1a\u7684\u6838\u5fc3\u7ade\u4e89\u529b,\u5982\u4ea7\u54c1\u8ba1\u3001\u5f00\u53d1\u548c\u8425\u9500\u7b49<\/strong>\u3002\u4e00\u822c\u6765\u8bf4<strong>,\u6838\u5fc3\u7ade\u4e89\u529b<\/strong>( core competency)\u5e94\u8be5\u5177\u6709\u4ee5\u4e0b<strong>\u4e09\u4e2a\u5178\u578b\u7279\u5f81<\/strong>:(1)\u5b83<strong>\u662f\u7ade\u4e89\u4f18\u52bf\u7684\u6e90\u6cc9,\u5e76\u80fd\u591f\u5bf9\u987e\u5ba2\u611f\u77e5\u5229\u76ca\u4f5c\u51fa\u91cd\u5927\u8d21\u732e<\/strong>;(2)<strong>\u5728\u5e02\u573a\u4e0a\u5177\u6709\u5e7f\u6cdb\u7684\u5e94\u7528\u6027<\/strong>;(3)<strong>\u7ade\u4e89\u8005\u5f88\u96be\u6a21\u4eff\u3002<\/strong><\/p>\n\n\n\n<p>\u5177\u6709\u72ec\u7279\u80fd\u529b( distinctive capabilities)\u7684\u4f01\u4e1a\uff0c\u5728\u5f88\u591a\u4e1a\u52a1\u6d41\u7a0b\u4e2d\u90fd\u6709\u5353\u8d8a\u8868\u73b0\u7684\u4f01\u4e1a,\u5f80\u5f80\u80fd\u591f\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u3002\u5e02\u573a\u9a71\u52a8\u578b\u7ec4\u7ec7\u5f80\u5f80\u5728\u4ee5\u4e0b\u4e09\u79cd\u72ec\u7279\u80fd\u529b\u65b9\u9762\u6709\u7740\u5353\u8d8a\u7684\u8868\u73b0:<strong>\u5e02\u573a\u611f\u77e5\u80fd\u529b\u3001\u987e\u5ba2\u8054\u7cfb\u80fd\u529b\u548c\u6e20\u9053\u8fde\u63a5\u80fd\u529b<\/strong>\u3002\u5c31\u5e02\u573a\u611f\u77e5\u800c\u8a00<strong>,\u8bb8\u591a\u673a\u4f1a\u548c\u5a01\u80c1\u5f80\u5f80\u90fd\u662f\u4ece\u4e1a\u52a1\u8fb9\u7f18\u4e2d\u7684\u5fae\u5f31\u4fe1\u53f7\u5f00\u59cb\u7684<\/strong>\u3002\u4e3a\u6b64,\u4ed6\u8fd8\u4e13\u95e8\u4e3a\u5f62\u6210<strong>\u5916\u56f4\u89c6\u91ce<\/strong>\u548c<strong>\u6784\u5efa\u673a\u654f\u578b\u7ec4\u7ec7\u7684\u6218\u7565<\/strong>\u53ca\u5176<strong>\u5b9e\u7528\u5de5\u5177<\/strong>\u8bbe\u8ba1\u4e86<strong>\u7cfb\u7edf\u7684\u6d41\u7a0b<\/strong>\u3002\u5728\u5b9e\u8df5\u4e2d,\u5177\u4f53\u53ef\u4ee5\u901a\u8fc7\u56de\u7b54\u4e0e\u4e0b\u9762\u4e09\u4e2a\u65b9\u9762\u76f8\u5173\u7684\u95ee\u9898\u6765\u5b9e\u73b0\u5373\u5438\u53d6\u8fc7\u53bb\u7ecf\u9a8c\u3001\u8bc4\u4ef7\u73b0\u5728\u548c\u8bbe\u60f3\u672a\u6765\u3002<\/p>\n\n\n\n<p>\u7ade\u4e89\u4f18\u52bf\u6700\u7ec8\u6765\u6e90\u4e8e\u4f01\u4e1a\u662f\u5426\u80fd\u591f\u5728\u4e0b\u9762\u7684\u5de5\u4e2d\u53d6\u5f97\u5353\u8d8a\u7684\u7ee9\u6548:\u4f7f\u6838\u5fc3\u80fd\u529b\u548c\u72ec\u7279\u80fd\u529b\u4e0e\u7d27\u5bc6\u4ea4\u7ec7\u5728\u4e00\u8d77\u7684\u6d3b\u52a8\u7cfb\u7edf\u5339\u914d\u8d77\u6765,\u8fd9\u79cd\u5339\u914d\u7a0b\u5ea6\u5c06\u76f4\u63a5\u51b3\u5b9a\u4f01\u4e1a\u7ade\u4e89\u4f18\u52bf\u7684\u5f3a\u5f31\u3002\u4f8b\u5982,\u7ade\u4e89\u5bf9\u624b\u53d1\u73b0\u5b9e\u9645\u4e0a\u5f88\u96be\u6a21\u4eff\u534e\u4e3a\u3001\u8054\u60f3\u6216\u8005\u6d77\u5c14\u4e4b\u6240\u4ee5\u8fd9\u6837,\u4e3b\u8981\u662f\u56e0\u4e3a\u7ade\u4e89\u5bf9\u624b\u65e0\u6cd5\u6a21\u4eff\u8fd9\u4e9b\u4f01\u4e1a\u7684\u6d3b\u52a8\u7cfb\u7edf<\/p>\n\n\n\n<p>\u4e3a\u4e86\u5b9e\u73b0\u6838\u5fc3\u7ade\u4e89\u529b\u7684\u6700\u5927\u5316,\u4f01\u4e1a\u5f80\u5f80\u5fc5\u987b\u5728\u7ec4\u7ec7\u91cd\u7ec4\u4e0e\u534f\u8c03\u65b9\u9762\u6709\u5353\u8d8a\u7684\u8868\u73b0\u3002\u4e3a\u6b64,\u6210\u529f\u7684\u4f01\u4e1a\u5f80\u5f80\u9075\u5faa\u4ee5\u4e0b \u9aa4:(1)\u91cd\u65b0\u754c\u5b9a<strong>\u4e1a\u52a1\u6982\u5ff5<\/strong>\u6216\u201c\u5927\u667a\u6167\u201d;(2)\u91cd\u65b0\u5212\u5b9a\u4f01\u4e1a\u7684<strong>\u4e1a\u52a1\u8303\u56f4<\/strong>;(3)\u91cd\u65b0\u5b9a\u4f4d\u4f01\u4e1a\u7684<strong>\u54c1\u724c\u4e2a\u6027<\/strong>\u3002\u4e0b\u9762\u5c31\u6765\u770b\u770b\u67ef\u8fbe\u516c\u53f8\u662f\u5982\u4f55\u5bf9\u5176\u4e1a\u52a1\u91cd\u65b0\u8fdb\u884c\u8c03\u6574\u548c\u91cd\u7ec4\u7684<\/p>\n\n\n\n<p><strong>\u67ef\u8fbe<\/strong><\/p>\n\n\n\n<p>\u968f\u7740\u6570\u5b57\u5316\u65f6\u4ee3\u7684\u5230\u6765\u548c\u5229\u7528\u8ba1\u7b97\u673a\u8fdb\u884c\u5b58\u50a8\u3001\u5171\u4eab\u548c\u6253\u5370\u76f8\u7247\u80fd\u529b\u7684\u589e\u5f3a,\u67ef\u8fbe\u516c\u53f8( Kodak)\u4e0d\u8bba\u662f\u5728\u7f51\u7edc\u4e0a,\u8fd8\u662f\u5728\u5b9e\u4f53\u96f6\u552e\u5e97\u91cc,\u90fd\u9762\u4e34\u7740\u6bd4\u4ee5\u5f80\u66f4\u52a0\u6fc0\u70c8\u7684\u7ade\u4e89\u3002\u57282001\u5e74,\u67ef\u8fbe\u516c\u53f8\u8dcc\u7834\u9053\u743c\u65af\u5de5\u4e1a\u5e73\u5747\u6307\u6570\u4e4b\u540e(\u5728\u6b64\u4e4b\u524d,\u8be5\u516c\u53f8\u5df2\u8fde\u7eed70\u591a\u5e74\u7ef4\u6301\u5728\u8ffd\u743c\u65af\u6307\u6570\u5e73\u5747\u6c34\u5e73\u4ee5\u4e0a),\u67ef\u8fbe\u516c\u53f8\u5c31\u5f00\u59cb\u4e86\u75db\u82e6\u7684\u6539\u9769\u5386\u7a0b\u3002\u8fd9\u9879\u6539\u9769\u4ece\u62d3\u5c55\u6570\u7801\u76f8\u673a\u3001\u6253\u5370\u673a\u4ee5\u53ca\u5176\u4ed6\u6570\u7801\u8bbe\u5907\u7684\u751f\u4ea7\u5f00\u59cb,\u5e76\u8bd5\u56fe\u589e\u52a0\u5229\u6da6\u8f83\u9ad8\u7684\u533b\u7597\u6210\u50cf\u8bbe\u5907\u7684\u5e02\u573a\u4efd\u989d\u3002\u7136\u800c,\u8fdb\u884c\u5e02\u573a\u8f6c\u578b\u5e76\u975e\u6613\u4e8b,\u800c\u4e14\u5f80\u5f80\u9762\u4e34\u8bf8\u591a\u6311\u6218\u3002\u57282004-2007\u5e74\u671f\u95f4,\u67ef\u8fbe\u516c\u53f8\u603b\u5171\u524a\u51cf\u4e8630000\u5de5\u4f5c\u5c97\u4f4d\u5e76\u6536\u5e76\u8d2d\u4e86\u4e00\u7cfb\u5217\u4f01\u4e1a,\u7ec4\u5efa\u4e86\u67ef\u8fbe\u516c\u53f8\u7684\u56fe\u50cf\u4fe1\u606f\u90e8\u95e8\u3002\u57282006\u5e74,\u67ef\u8fbe\u516c\u53f8\u5ba3\u5e03\u5c06\u5916\u8d2d\u6570\u7801\u76f8\u673a(\u5373\u8d44\u6e90\u5916\u53d6).\u800c\u4e0d\u518d\u662f\u81ea\u5df2\u751f\u4ea7\u3002\u67ef\u8fbe\u516c\u53f8\u4e0d\u4ec5\u8981\u8bf4\u670d\u987e\u5ba2\u53bb\u8d2d\u4e70\u5b83\u7684\u6570\u7801\u76f8\u673a\u548c\u5bb6\u5ead\u6253\u5370\u673a,\u800c\u4e14\u8fd8\u8981\u5efa\u7acb\u8d77\u201c\u6700\u65b9\u4fbf\u3001\u6700\u4fbf\u5b9c\u7684\u6570\u5b57\u56fe\u7247\u5904\u7406\u670d\u52a1\u4f9b\u5e94\u5546\u201d\u7684\u54c1\u724c\u5f62\u8c61\u3002\u76ee\u524d\u8be5\u516c\u53f8\u66f4\u662f\u9762\u4e34\u7740\u6765\u81ea\u7d22\u5c3c\u3001\u4f73\u80fd\u548c\u60e0\u666e\u7b49\u5927\u578b\u4f01\u4e1a\u7684\u6fc0\u70c8\u7ade\u4e89\u3002<\/p>\n\n\n\n<p><strong>\u5168\u65b9\u4f4d\u8425\u9500\u5bfc\u5411\u548c\u987e\u5ba2\u4ef7\u503c<\/strong><\/p>\n\n\n\n<p>\u6709\u4e00\u79cd\u5168\u65b9\u4f4d\u8425\u9500\u89c2\u8ba4\u4e3a,\u5168\u65b9\u4f4d\u8425\u9500\u662f\u201c\u5bf9\u4ef7\u503c\u63a2\u7d22\u3001\u4ef7\u503c\u521b\u9020\u548c\u4ef7\u503c\u4ea4\u4ed8\u8fc7\u7a0b\u8fdb\u884c\u6574\u5408,\u76ee\u7684\u662f\u4e0e\u5229\u76ca\u76f8\u5173\u8005\u5efa\u7acb\u8d77\u4ee4\u4eba\u6ee1\u610f\u7684\u3001\u957f\u671f\u4e92\u52a8\u5173\u7cfb\u201d\u3002\u6839\u636e\u8fd9\u4e00\u89c2\u70b9,\u5168\u65b9\u4f4d\u8425\u9500\u7684\u6210\u529f\u8fd0\u7528\u5f80\u5f80\u9700\u8981\u5bf9\u80fd\u591f\u5feb\u6377\u4ea4\u4ed8\u4f18\u8d28\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u4ef7\u503c\u94fe\u8fdb\u884c\u7ba1\u7406\u3002\u901a\u8fc7<strong>\u6269\u5927\u987e\u5ba2\u4efd\u989d\u3001\u5efa\u7acb\u987e\u5ba2\u5fe0\u8bda\u5ea6\u3001\u83b7\u53d6\u987e\u5ba2\u7ec8\u8eab\u4ef7\u503c,<\/strong>\u5168\u65b9\u4f4d\u8425\u9500\u53ef\u4ee5\u4fc3\u4f7f\u5229\u6da6\u4e0d\u65ad\u589e\u957f\u3002\u5168\u65b9\u4f4d\u8425\u9500\u4e3b\u8981\u5f3a\u8c03\u4e09\u4e2a\u5173\u952e\u7684\u7ba1\u7406\u95ee\u9898<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>\u4ef7\u503c\u63a2\u7d22<\/strong>( value exploration)\u2014\u2014\u4f01\u4e1a\u5982\u4f55\u53d1\u73b0\u65b0\u7684\u4ef7\u503c\u673a\u4f1a<\/li><li><strong>\u4ef7\u503c\u521b\u9020<\/strong>( value creation)\u2014\u2014\u4f01\u4e1a\u5982\u4f55\u66f4\u6709\u6548\u5730\u63d0\u4f9b\u66f4\u6709\u524d\u9014\u7684\u3001\u66f4\u6709\u5438\u5f15\u529b\u7684\u65b0\u4ef7\u503c\u4ea7\u54c1\u6216\u670d\u52a1<\/li><li><strong>\u4ef7\u503c\u4ea4\u4ed8<\/strong>( value delivery)\u2014\u2014\u4f01\u4e1a\u5982\u4f55\u4f7f\u7528\u81ea\u5df1\u7684\u80fd\u529b\u548c\u57fa\u7840\u8bbe\u65bd\u66f4\u6709\u6548\u5730\u4ea4\u4ed8\u65b0\u7684\u4ef7\u503c\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/li><\/ol>\n\n\n\n<p><strong>\u6218\u7565\u8ba1\u5212\u7684\u4e3b\u8981\u89d2\u8272<\/strong><\/p>\n\n\n\n<p>\u6210\u529f\u7684\u8425\u9500\u5f80\u5f80\u8981\u6c42<strong>\u4f01\u4e1a\u5177\u6709\u4e86\u89e3\u3001\u6d1e\u5bdf\u3001\u4ea4\u4ed8\u3001\u6355\u6349\u548c\u7ef4\u6301\u987e\u5ba2\u4ef7\u503c\u7684\u80fd\u529b<\/strong>\u3002\u5728\u5b9e\u8df5\u4e2d,\u53ea\u6709\u5c11\u6570\u4f01\u4e1a\u80fd\u591f\u529b\u538b\u7ade\u4e89\u5bf9\u624b,\u6210\u4e3a\u5927\u5e08\u7ea7\u7684\u8425\u9500\u4f01\u4e1a\uff0c\u8fd9\u4e9b\u4f01\u4e1a\u90fd\u662f\u4ee5\u987e\u5ba2\u4e3a\u4e2d\u5fc3\u7684,\u800c\u4e14\u5176\u7ec4\u7ec7\u7ed3\u6784\u53ef\u4ee5\u786e\u4fdd\u5b83\u4eec\u80fd\u591f\u5bf9\u4e0d\u65ad\u53d8\u5316\u7684\u987e\u5ba2\u9700\u6c42\u4f5c\u51fa\u6709\u6548\u53cd\u5e94\u3002\u540c\u65f6,\u8fd9\u4e9b\u4f01\u4e1a\u4e5f\u90fd\u6784\u5efa\u4e86\u5353\u8d8a\u7684\u8425\u9500\u90e8\u95e8,\u800c\u4e14\u5176\u4ed6\u90e8\u95e8(\u5982\u751f\u4ea7\u3001\u8d22\u53d1\u3001\u4eba\u529b\u8d44\u6e90\u548c\u91c7\u8d2d\u7b49\u90e8\u95e8)\u4e5f\u90fd\u63a5\u53d7\u4e86\u201c\u987e\u5ba2\u5c31\u662f\u4e0a\u5e1d\u201d\u7684\u89c2\u70b9\u3002&nbsp;<\/p>\n\n\n\n<p>\u4e3a\u4e86\u786e\u4fdd\u81ea\u5df1\u80fd\u591f\u9009\u62e9\u548c\u4ece\u4e8b\u6b63\u786e\u7684\u6d3b\u52a8,\u8425\u9500\u4eba\u5458\u5fc5\u987b\u5bf9\u4ee5\u4e0b\u4e09\u4e2a\u5173\u952e\u9886\u57df\u7684\u6218\u7565\u8ba1\u5212\u6d3b\u52a8\u7ed9\u4e88\u6700\u9ad8\u7a0b\u5ea6\u7684\u91cd\u89c6:(1)<strong>\u628a\u4f01\u4e1a\u7684\u4e1a\u52a1\u4f5c\u4e3a\u4e00\u9879\u6295\u8d44\u7ec4\u5408\u8fdb\u884c\u7ba1\u7406<\/strong>;(2)<strong>\u901a\u8fc7\u5206\u6790\u5e02\u573a\u589e\u957f\u7387\u548c\u4f01\u4e1a\u5728\u5e02\u573a\u4e2d\u7684\u5730\u4f4d\u53ca\u5176\u5339\u914d\u7a0b\u5ea6\u6765\u8bc4\u4f30\u6bcf\u9879\u4e1a\u52a1\u7684\u4f18\u52bf<\/strong>;(3)<strong>\u5236\u5b9a\u76f8\u5e94\u7684\u6218\u7565<\/strong>\u3002\u5bf9\u4e8e\u6bcf\u4e00\u9879\u4e1a\u52a1\u800c\u8a00,\u4f01\u4e1a\u4e5f\u90fd\u5e94\u8be5\u5b9a\u51fa\u4e00\u4e2a\u5305\u62ec\u957f\u8fdc\u76ee\u6807\u7684\u4e1a\u52a1\u89c4\u5212\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u8bb8\u591a\u5927\u578b\u4f01\u4e1a\u800c\u8a00,\u4e00\u822c\u5305\u62ec\u56db\u4e2a\u7ec4\u7ec7\u5c42\u6b21:<strong>\u516c\u53f8\u5c42\u3001\u90e8\u95e8\u5c42\u3001\u4e1a\u52a1\u5c42\u548c\u4ea7\u54c1\u5c42<\/strong>\u3002\u5176\u4e2d,<strong>\u516c\u53f8\u603b\u90e8<\/strong>\u8d1f\u8d23\u8bbe\u8ba1\u516c\u53f8\u7684\u6218\u7565\u8ba1\u5212,\u4ee5\u6307\u5bfc\u6574\u4e2a\u516c\u53f8\u7684\u8fd0\u4f5c,\u7edf\u7b79\u603b\u90e8\u7ed9\u6bcf\u4e1a\u52a1\u90e8\u95e8\u63d0\u4f9b\u591a\u5c11\u8d44\u6e90\u4ee5\u53ca\u5f00\u53d1\u548c\u653e\u5f03\u54ea\u4e9b\u4e1a\u52a1\u7b49\u3002\u7136\u540e,\u6bcf\u4e2a<strong>\u90e8\u95e8<\/strong>\u4e5f\u90fd\u5fc5\u987b\u5236\u5b9a\u76f8\u5e94\u7684\u90e8\u95e8\u8ba1\u5212,\u4ee5\u4fbf\u628a\u516c\u53f8\u6240\u7ed9\u4e88\u7684\u8d44\u91d1\u5206\u914d\u7ed9\u4e0b\u5c5e\u7684\u5404\u4e2a\u4e1a\u52a1\u5355\u4f4d\u3002\u5f53\u7136,\u5404<strong>\u4e1a\u52a1\u5355\u4f4d<\/strong>\u4e5f\u5fc5\u987b\u5236\u5b9a\u4e1a\u52a1\u5355\u4f4d\u6218\u7565\u8ba1\u5212,\u4ee5\u786e\u4fdd\u8be5\u4e1a\u52a1\u5355\u4f4d\u5728\u5c06\u6765\u662f\u6709\u5229\u53ef\u56fe\u7684\u3002\u6700\u540e,\u5728\u6bcf\u4e2a\u4e1a\u52a1\u5355\u4f4d\u7684\u5404\u4e2a<strong>\u4ea7\u54c1\u5c42\u6b21<\/strong>\u4e0a(\u4ea7\u54c1\u7ebf\u3001\u54c1\u724c),\u4e5f\u8981\u5b9a\u76f8\u5e94\u7684\u8425\u9500\u8ba1\u5212,\u4ee5\u4fbf\u5728\u7279\u5b9a\u7684\u4ea7\u54c1\u5e02\u573a\u4e0a\u5b9e\u73b0\u9884\u5b9a\u7684\u76ee\u6807<\/p>\n\n\n\n<p><strong>\u8425\u9500\u8ba1\u5212<\/strong>( marketing plan)\u662f\u6307\u5bfc\u548c\u534f\u8c03\u5e02\u573a\u8425\u9500\u52aa\u529b\u7684\u6838\u5fc3\u5de5\u5177\u3002\u4e00\u822c\u800c\u8a00,\u8425\u9500\u8ba1\u5212\u7684\u5236\u5b9a\u5305\u62ec\u4e24\u4e2a\u5c42\u6b21:<strong>\u6218\u7565\u8425\u9500\u8ba1\u5212\u548c\u6218\u672f\u8425\u9500\u8ba1\u5212<\/strong>\u3002\u5176\u4e2d,\u6218\u7565\u8425\u9500\u8ba1\u5212( strategic marketing plan)\u662f\u5728\u5206\u6790\u4ece<strong>\u5f53\u524d\u6700\u4f73\u5e02\u573a\u673a\u4f1a\u7684\u57fa\u7840\u4e0a\u786e\u5b9a\u76ee\u6807\u5e02\u573a\u5e76\u63d0\u51fa\u4ef7\u503c\u4e3b\u5f20<\/strong>;\u6218\u672f\u8425\u9500\u8ba1\u5212\uff08tactical marketing plan)\u5219\u63cf\u7ed8\u4e86\u7279\u5b9a\u65f6\u671f\u7684\u8425\u9500\u6218\u672f,\u5305\u62ec<strong>\u4ea7\u54c1\u7279\u5f81\u3001\u4fc3\u9500\u3001\u9500\u552e\u89c4\u8303\u3001\u5b9a\u4ef7\u3001\u9500\u552e\u6e20\u9053\u548c\u670d\u52a1<\/strong>\u7b49\u3002\u4e0b\u56fe\u52fe\u52d2\u51fa\u8425\u9500\u8ba1\u5212\u7684\u5236\u5b9a\u3001\u5b9e\u65bd\u548c\u63a7\u5236\u7684\u6574\u4e2a\u8fc7\u7a0b\u3002\u63a5\u4e0b\u6765,\u540e\u9762\u5c06\u9010\u4e00\u5206\u6790\u7ec4\u7ec7\u5728\u56db\u4e2a\u5c42\u9762\u4e0a\u7684\u8ba1\u5212\u8fc7\u7a0b\u3002<img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/10\/1a385f98be074d298024b312c9bcee44.png\" alt=\"\u5e02\u573a\u8425\u9500\u548c\u987e\u5ba2\u4ef7\u503c\"><\/p>\n\n\n\n<p class=\"has-text-align-center\">\u6218\u7565\u8ba1\u5212\u3001\u5b9e\u65bd\u548c\u63a7\u5236\u8fc7\u7a0b<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4efb\u4f55\u4f01\u4e1a\u7684\u4efb\u52a1\u90fd\u662f\u5411\u987e\u5ba2\u4ea4\u4ed8\u4ef7\u503c\u5e76\u4ece\u4e2d\u83b7\u53d6\u76f8\u7684\u5229\u6da6\u3002\u5728\u9ad8\u5ea6\u7ade\u4e89\u7684\u7ecf\u6d4e\u4e2d,\u968f\u7740\u7406\u6027\u987e\u5ba2\u6570\u91cf\u53d8\u5f97\u8d8a\u6765\u8d8a\u591a,\u4ed6\u4eec\u9762\u4e34\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u9009\u62e9\u3002\u8fd9\u6837,\u53ea\u6709\u5bf9\u4ef7\u503c\u4ea4\u4ed8\u8fc7\u7a0b\u8fdb\u884c\u8c03\u6574,\u5e76\u9009\u62e9\u3001\u63d0\u4f9b\u548c\u4f20\u64ad\u2026<\/p>\n","protected":false},"author":1,"featured_media":48084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[482],"special":[],"class_list":["post-48083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market","tag-482","entry"],"views":105210,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/48083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=48083"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/48083\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/48084"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=48083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=48083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=48083"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=48083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}