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alt=\"\"\/><\/figure>\n\n\n\n<p>\uff08\u56fe\u7247\u6765\u6e90\u5b98\u65b9\u6218\u62a5\uff09<\/p>\n\n\n\n<p>\u53ef\u4ee5\u770b\u5230\u6218\u62a5\u6392\u884c\u699c\u5e76\u4e0d\u53ea\u662f\u5de8\u5934\u54c1\u724c\u7684\u4e2a\u4ebashow\uff0c\u5f88\u591a\u4e4b\u524d\u6bd4\u8f83\u964c\u751f\u7684\u6296\u54c1\u724c\u4e5f\u53ae\u6740\u51fa\u4e86\u4e00\u5e2d\u4e4b\u5730\uff01<\/p>\n\n\n\n<p>\u5728\u6296\u97f3\u54c1\u724c\u81ea\u64ad\u7684\u7b2c\u4e00\u5e74\u201c11.11\u201d\uff0c\u5df2\u7ecf\u6709GMV\u8fc7\u4ebf\u7684\u5e97\u94fa\u8bde\u751f\uff0c\u800c\u4e14\u4e0d\u6b62\u4e00\u5bb6\uff0c\u6309\u8fd9\u4e2a\u8d8b\u52bf\u5341\u4ebf\u7684\u54c1\u724c\u81ea\u64ad\u4e5f\u5c31\u4e0d\u8fdc\u4e86\u3002\u6bd4\u5982\u5728\u6296\u97f3\u4e4b\u524d\u6211\u4eec\u5f88\u591a\u4eba\u90fd\u6ca1\u6709\u542c\u8fc7\u8ba4\u517b\u4e00\u5934\u725b\u8fd9\u4e2a\u725b\u5976\u54c1\u724c\uff0c\u800c\u73b0\u5728\u5b83\u5df2\u7ecf\u505a\u5230\u7c7b\u76ee\u7684\u6700\u524d\u9762\uff0c\u8fd9\u79cd\u54c1\u724c\u6211\u4eec\u53ef\u4ee5\u79f0\u4e3a\u6296\u54c1\u724c\uff0c\u5f80\u540e\u770b\u4e09\u4e94\u5e74\uff0c\u672a\u6765\u8fd9\u4e2a\u5e73\u53f0\u4e00\u5b9a\u4f1a\u51fa\u73b0\u5341\u4ebf\u767e\u4ebf\u7ea7\u7684\u6296\u54c1\u724c\uff0c\u8fd9\u662f\u5927\u52bf\u3002<\/p>\n\n\n\n<p><strong>02<\/strong><\/p>\n\n\n\n<p><strong>\u6d41\u91cf\u4e0b\u7684\u7206\u6b3e\u4ea7\u54c1<\/strong><\/p>\n\n\n\n<p><strong>\u4e2d\u5c0f\u54c1\u724c\u7684\u9006\u88ad\u9996\u5148\u662f\u79d1\u5b66\u7684\u8fd0\u8425\u7b56\u7565\uff0c\u5176\u6b21\u4e5f\u79bb\u4e0d\u5f00\u4ed8\u8d39\u6d41\u91cf\u7684\u652f\u6301\uff01<\/strong><\/p>\n\n\n\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u5df4\u62c9\u5df4\u62c9\uff0c\u4e00\u4e2a\u5927\u5bb6\u6bd4\u8f83\u719f\u6089\u7684\u54c1\u724c\uff0c\u4e5f\u6bd4\u8f83\u5e94\u5b63\u7684\u51ac\u88c5\u4ea7\u54c1\uff0c\u201c11.11\u201d\u671f\u95f4\u7206\u6b3e\u9500\u91cf12\u4e07\u4ef6\uff0c\u76f4\u64ad\u95f4\u6700\u9ad8\u5728\u7ebf\u89c2\u770b\u4eba\u65701.64W\uff0c11\u670811\u65e5\u5f53\u5929\u7ae5\u88c5\u54c1\u7c7b\u6392\u540dtop1\uff0c\u5355\u573a\u8fc7\u5343\u4e07\u7684\u6570\u636e\u548c\u6d41\u91cf\uff0c\u5176\u4e2d\u5728\u64ad\u52301000\u4e07GMV\u7684\u65f6\u5019\u4ed8\u8d39\u6d41\u91cf\u5360\u6bd413.43%\uff0c\u5341\u5206\u4f18\u79c0\u7684\u6295\u4ea7\u6bd4\uff01\u4e5f\u662f\u4e00\u6b21\u975e\u5e38\u6210\u529f\u7684\u5546\u4e1a\u5316\u4e70\u91cf\u6848\u4f8b\uff01<\/p>\n\n\n\n<p>\u90a3\u4e48\u4ed6\u662f\u5982\u4f55\u505a\u5230\u8fd9\u4e2a\u6210\u7ee9\u7684\u5462\uff1f<\/p>\n\n\n\n<p><strong>1\u3001\u9996\u5148\u662f\u5bf9\u7206\u54c1\u7684\u6392\u5e8f\u548c\u64ad\u54c1\u65f6\u957f\u7684\u89c4\u5212\uff01<\/strong><\/p>\n\n\n\n<p>\u6211\u4eec\u5148\u6765\u770b\u9500\u552e\u989d\u524d3\u7684\u7206\u54c1\u5177\u4f53\u6570\u636e\uff1a<\/p>\n\n\n\n<p>\uff08\u7ed9\u7206\u54c1\u4ee5\u5b9a\u4e49\uff1a\u76f4\u64ad\u95f4\u5355\u54c1\u4ea7\u51fa\u7684GMV\u5360\u6bd4\u5927\u4e8e\u5bf9\u5e94\u76f4\u64ad\u65f6\u957f\u5360\u6bd4\u7684\u4ea7\u54c1\u6211\u4eec\u79f0\u4e3a\u2014\u2014\u7206\u54c1\uff09<\/p>\n\n\n\n<p>\uff08\u6570\u636e\u622a\u56fe\u6765\u6e90\u98de\u74dc\u7f51\u7ad9\uff09<\/p>\n\n\n\n<p>\u524d3\u6b3e\u7206\u54c1\u7d2f\u8ba1\u9500\u989d545.9\u4e07\uff0c\u5360\u603b\u9500\u989d\u768445%\uff0c\u9500\u552e\u6570\u91cf6.1\u4e07\u4ef6\uff0c\u5360\u603b\u9500\u552e\u6570\u91cf\u768448%\u3002\u8f6c\u5316\u7387\u4e0a\u8fd93\u6b3e\u662f\u8fdc\u8fdc\u9ad8\u4e8e\u5b83\u5176\u4ed6\u4ea7\u54c1\uff0c\u653e\u5728\u7c7b\u76ee\u91cc\u4e5f\u662f\u975e\u5e38\u9ad8\u7684\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n<p>\u518d\u6765\u62c6\u89e3\u524d\u9762\u4e24\u6b3e\u4ea7\u54c1\u7684\u6570\u636e\uff1a\u7b2c\u4e8c\u6b3e\u5185\u8863\u9500\u552e\u989d170.5\u4e07\uff0c\u7d2f\u8ba1\u64ad\u54c1\u65f6\u957f2.35\u5c0f\u65f6\uff0c\u6bcf\u5206\u949f\u4ea7\u51fa1.1\u4e07\u5757\uff0c\u5355\u54c1\u76f4\u64ad\u65f6\u957f\u5360\u603b\u76f4\u64ad\u65f6\u957f12.1%\uff0c\u5355\u54c1GMV\u5360\u603bGMV\u768414.02%\uff0c\u4e5f\u5c31\u662f\u8bf4\u5360\u4e8612.1%\u7684\u76f4\u64ad\u65f6\u95f4\uff0c\u64ad\u4e8614.02%\u7684\u4e1a\u7ee9\uff0c\u6bcf\u5206\u949f\u7684\u4ea7\u51fa\u662f\u65f6\u95f4\u8fdb\u5ea6\u76841.16\u500d\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e00\u6b3e\u7fbd\u7ed2\u670d\u9500\u552e\u989d213\u4e07\uff0c\u7d2f\u8ba1\u64ad\u54c1\u65f6\u957f1.54\u5c0f\u65f6\uff0c\u6bcf\u5206\u949f\u4ea7\u51fa1.86\u4e07\u5757\uff0c\u5355\u54c1\u76f4\u64ad\u65f6\u957f\u5360\u603b\u76f4\u64ad\u65f6\u957f7.9%\uff0c\u5355\u54c1GMV\u5360\u603bGMV\u768417.5%\uff0c\u4e5f\u5c31\u662f\u8bf4\u5360\u4e867.9%\u7684\u76f4\u64ad\u65f6\u95f4\uff0c\u64ad\u4e8617.5%\u7684\u4e1a\u7ee9\uff0c\u6bcf\u5206\u949f\u7684\u4ea7\u51fa\u662f\u65f6\u95f4\u8fdb\u5ea6\u76842.2\u500d\u3002<\/p>\n\n\n\n<p>\uff08\u6570\u636e\u622a\u56fe\u6765\u6e90\u98de\u74dc\u7f51\u7ad9\uff09<\/p>\n\n\n\n<p>\u5728\u76f4\u64ad\u91cc\u65f6\u95f4\u5c31\u662f\u91d1\u94b1\uff0c\u7279\u522b\u662f\u5927\u573a\uff0c\u6bcf\u4e00\u79d2\u76f4\u64ad\u5927\u5c4f\u90fd\u5728\u8df3\u52a8\u6570\u636e\u3002\u5f00\u64ad1-2\u5c0f\u65f6\u8fd0\u8425\u5c31\u8981\u7edf\u8ba1\u524d\u9762\u51e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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/641-7.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u64ad\u52301000\u4e07\u7684\u65f6\u5019\u6211\u4eec\u770b\u4e0b\u6d41\u91cf\u60c5\u51b5\uff0c\u4ece\u5c11\u5230\u591a\u5206\u522b\u662f\uff1a\u5176\u4ed64.69%\u3001\u5173\u6ce87.74%\u3001\u4ed8\u8d39\u6d41\u91cf13.43%\u3001\u81ea\u7136\u6d41\u91cf71.03%\u3002\u53ef\u4ee5\u770b\u5230\u57fa\u672c\u662f\u4ee5\u81ea\u7136\u6d41\u91cf\u4e3a\u4e3b\uff0c\u5176\u5b9e\u5e02\u573a\u4e0a\u5176\u4ed6\u5927\u7684\u54c1\u724c\u65b9\u6d41\u91cf\u5927\u5934\u4e5f\u8fd8\u662f\u81ea\u7136\u6d41\u91cf\uff0c\u518d\u7ed3\u5408\u90e8\u5206\u7684\u5de8\u91cf\u5343\u5ddd\u6295\u653e\u3002\u8fd9\u573a\u4ed8\u8d39\u91cc\u5360\u4e8613.43%\uff0c\u6211\u9884\u4f30\u5de8\u91cf\u5343\u5ddd\u6295\u653e\u7684\u8d39\u7528\u5927\u6982\u572830-50\u4e07\u4e4b\u95f4\u3002\u66f4\u7cbe\u51c6\u7684\u4ed8\u8d39\u6d41\u91cf\u8fdb\u5165\u76f4\u64ad\u95f4\uff0c\u9664\u4e86\u589e\u52a0\u76f4\u64ad\u95f4\u7684\u8ba2\u5355\u6570\u548cgpm\uff0c\u4e5f\u8ba9\u4e0b\u4e00\u4e2a\u9636\u6bb5\u7684\u6d41\u91cf\u66f4\u52a0\u7cbe\u51c6\uff0c\u8ba9\u8d26\u6237\u7a81\u7834\u7c89\u4e1d\u6570\u91cf\u9650\u5236\uff0c\u5e2e\u52a9\u76f4\u64ad\u95f4\u63a2\u7d22\u66f4\u5927\u7684\u6d41\u91cf\u6c60\u3002<\/p>\n\n\n\n<p>\u5f53\u5343\u5ddd\u7684\u4ed8\u8d39\u6d41\u91cf\u628a\u4ea7\u54c1\u9500\u91cf\u63a8\u4e0a\u66f4\u9ad8\u7684\u91cf\u7ea7\uff0c\u7cfb\u7edf\u5bf9\u8fd9\u6b3e\u4ea7\u54c1\u7684\u4eba\u7fa4\u63a2\u7d22\u7684\u8db3\u591f\u591a\u4e86\uff0c\u4e5f\u4f1a\u53cd\u54fa\u5230\u81ea\u7136\u6d41\u91cf\uff0c\u7cfb\u7edf\u9010\u6e10\u611f\u77e5\u5230\u4f60\u7684\u76f4\u64ad\u95f4\u80fd\u8f6c\u5316\u4ec0\u4e48\u6837\u7684\u4eba\u7fa4\uff0c\u76f4\u64ad\u95f4\u6162\u6162\u5c31\u80fd\u7a33\u5b9a\u7684\u4ea7\u51fa\u7206\u54c1\u4e86\u3002<\/p>\n\n\n\n<p>\u81ea\u7136\u6d41\u91cf\u589e\u52a0\u8981\u53bb\u5361\u8f6c\u5316\u7387\u3001\u5343\u6b21\u89c2\u770b\u6210\u4ea4\u91d1\u989d\uff0c\u8fd9\u4e24\u4e2a\u6570\u636e\u5206\u522b5\u5206\u949f\u548c1\u5c0f\u65f6\u7ed3\u7b97\u4e00\u6b21\uff0c\u51b3\u5b9a\u4e0b\u4e00\u4e2a5\u5206\u949f\u548c1\u5c0f\u65f6\u7684\u6d41\u91cf\u3002\u8f6c\u5316\u7387\u3001\u89c2\u770b\u6210\u4ea4\u91d1\u989d\u5e38\u5e38\u4f1a\u51b2\u7a81\uff0c\u4e5f\u5c31\u662f\u8f6c\u5316\u7387\u9ad8\u7684\u4e1c\u897f\u4ef7\u683c\u4fbf\u5b9c\uff0c\u4ef7\u683c\u9ad8\u7684\u4e1c\u897f\u8f6c\u5316\u7387\u4f4e\uff0c\u5982\u4f55\u5e73\u8861\u5462\uff01<\/p>\n\n\n\n<p>\u4f4e\u5ba2\u5355\u4ef7\u8f6c\u5316\u7387\u66f4\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u4f4e\u8f6c\u5316\u7387\u5ba2\u5355\u4ef7\u9ad8\u66f4\u91cd\u8981<\/p>\n\n\n\n<p>\u7528\u7b97\u6cd5\u6765\u8bf4\u5c31\u662f\uff0c\u4f4e\u6d88\u8d39\u7fa4\u4f53\u7cfb\u7edf\u8981\u6570\u91cf\uff0c\u9ad8\u6d88\u8d39\u7fa4\u4f53\u7cfb\u7edf\u8981\u8d28\u91cf<\/p>\n\n\n\n<p>\u91cd\u70b9\u8981\u8bf4\u4e0b\u7684\u662f\u5de8\u91cf\u5343\u5ddd\u6295\u653e\u677f\u5757\u5728\u5176\u4e2d\u8d77\u5230\u7684\u4f5c\u7528\uff1a\u5de8\u91cf\u5343\u5ddd\u6295\u653e\u662f\u4ea7\u54c1\u7684\u653e\u5927\u5668\uff01\uff01<\/p>\n\n\n\n<p>\u600e\u6837\u5229\u7528\u4ed8\u8d39\u6d41\u91cf\u6765\u4f18\u5316\u76f4\u64ad\u95f4\u7684\u4eba\u7fa4\u6a21\u578b\uff1f\u6211\u4eec\u53ef\u4ee5\u5efa2\u7c7b\u8ba1\u5212\uff0c\u4e00\u7c7b\u662f\u957f\u8dd1\u8ba1\u5212\uff0c\u53ea\u8981roi\u8fbe\u5230\u8981\u6c42\u5c31\u4e00\u76f4\u8dd1\uff0c\u53e6\u5916\u4e00\u7c7b\u662f\u7206\u54c1\u8ba1\u5212\uff0c\u5728\u64ad\u5230\u8fd9\u4e2a\u54c1\u7684\u524d5-10\u5206\u949f\u5f00\u59cb\u5efa\u7fbd\u7ed2\u670d\u8ba1\u5212\uff0c\u53ea\u8dd1\u7fbd\u7ed2\u670d\u5728\u64ad\u7684\u65f6\u95f4\u6bb5\uff0c\u6362\u54c1\u5c31\u5173\u8ba1\u5212\uff0c\u4ef7\u683c\u53ef\u4ee5\u51fa\u9ad8\u70b9\uff0c\u51b7\u542f\u52a8\u5feb\u901f\u4e00\u70b9\uff0c\u6781\u901f\u8ba1\u5212\u548c\u4e13\u4e1a\u8ba1\u5212\u642d\u914d\u4f7f\u7528\uff0c\u8d26\u6237\u4eba\u7fa4\u8d8a\u7cbe\u51c6\uff0c\u6781\u901f\u8ba1\u5212\u53ef\u4ee5\u8d8a\u591a\u653e\u3002\u76f4\u64ad\u95f4\u5355\u54c1\u8f6c\u5316\u7387\u572815%-25%\u4e4b\u95f4\uff0c\u6bcf1\u5206\u949f\u4ea7\u51fa1\u4e07\u591a\u5143\uff0c\u53ea\u8981\u8fd9\u4e2a\u8d26\u6237\u4e0d\u662f\u65b0\u8d26\u6237\uff0c\u91cf\u653e\u7684\u51fa\u53bb\u4e00\u5b9a\u56de\u7684\u56de\u6765\u3002\u8fd9\u65f6\u5019\u53ea\u8981\u505a\u4e00\u4ef6\u4e8b\uff0c\u7a33\u4f4f\u957f\u671f\u8ba1\u5212\uff0c\u653e\u91cf\u7206\u54c1\u8ba1\u5212\uff0c\u7206\u54c1\u8ba1\u5212\u53ef\u4ee5\u65e0\u4e0a\u9650\u7684\u653e\uff0c\u5728\u6362\u54c1\u7684\u524d5-10\u5206\u949f\u5173\u8ba1\u5212\uff0c\u9884\u66dd\u5149\u7684\u91cf\u5c3d\u91cf\u5c11\u8986\u76d6\u5176\u4ed6\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u8ba1\u5212\u4e5f\u53cd\u5411\u628a\u5728\u76f4\u64ad\u7684\u4ea7\u54c1\u63a8\u5411\u66f4\u7206\u7684\u7ef4\u5ea6\uff0c\u4ed8\u8d39\u6d41\u91cf\u534f\u540c\u4f18\u5316\u6574\u4f53\u76f4\u64ad\u95f4\u7684\u4eba\u7fa4\u6a21\u578b\uff0c\u8fd9\u6b3e\u4ea7\u54c1\u6162\u6162\u5c31\u6210\u7a33\u5b9a\u7684\u7206\u54c1\u4e86\uff0c\u4e5f\u662f\u76f4\u64ad\u56e2\u961f\u6700\u5e0c\u671b\u770b\u5230\u7684\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/641-8.png\" 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