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\u5e7f\u544a\u4e3b\u4e00\u822c\u90fd\u6e05\u695a\u81ea\u5df1\u60f3\u8981\u89e6\u8fbe\u600e\u6837\u7684\u7528\u6237\u7fa4\u4f53\uff0c\u4f46\u662f\u5e7f\u544a\u5e73\u53f0\u4e00\u822c\u53ea\u63d0\u4f9b\u53d7\u9650\u7684\u9884\u5b9a\u4e49\u7528\u6237\u6807\u7b7e\u4f9b\u5e7f\u544a\u4e3b\u9009\u62e9\uff0c\u8fd9\u4e9b\u6807\u7b7e\u5f80\u5f80\u5e76\u4e0d\u80fd\u6700\u7cbe\u51c6\u5951\u5408\u5e7f\u544a\u4e3b\u7684\u4e2a\u6027\u5316\u5b9a\u5411\u9700\u6c42\u3002<\/p>\n \u800c lookalike\uff08\u9ad8\u7ea7\u5b9a\u5411\u80fd\u529b\uff09\u7684\u63a8\u51fa\u610f\u5473\u7740\u5e7f\u544a\u4e3b\u53ea\u9700\u8981\u624b\u52a8\u4e0a\u4f20\u5f85\u6269\u5c55\u7684\u79cd\u5b50\u7528\u6237\uff0c\u817e\u8baf\u793e\u4ea4\u5e7f\u544a\u5c31\u53ef\u4ee5\u83b7\u53d6\u5230\u5728\u6307\u5b9a\u9875\u9762\u53d1\u751f\u4e86\u6307\u5b9a\u52a8\u4f5c\u7684\u7528\u6237\uff0c\u5e76\u5c06\u5176\u4f5c\u4e3a\u79cd\u5b50\u7528\u6237\uff0c\u5e76\u6839\u636e\u8fd9\u4e9b\u79cd\u5b50\u7528\u6237\u7684\u5171\u6709\u5c5e\u6027\u8fdb\u884c\u81ea\u52a8\u5316\u6269\u5c55\u4ee5\u6ee1\u8db3\u5e7f\u544a\u4e3b\u5bf9\u7cbe\u51c6\u548c\u8986\u76d6\u7684\u9700\u6c42\u3002<\/p>\n \u4e5f\u5c31\u662f\u8bf4\uff0c\u5e7f\u544a\u5e73\u53f0\u4e0d\u518d\u53ea\u662f\u5355\u7eaf\u5730\u6839\u636e\u5e7f\u544a\u4e3b\u8981\u6c42\u6765\u8fdb\u884c\u6295\u653e\u800c\u5df2\uff0c\u5b83\u4e5f\u6709\u4e86\u5206\u6790\u4f18\u5316\u5e7f\u544a\u4e3b\u7684\u6570\u636e\u7684\u53ef\u80fd\u6027\uff0c\u901a\u8fc7\u5e7f\u544a\u4e3b\u63d0\u4f9b\u7684\u7528\u6237\u6570\u636e\u548c\u753b\u50cf\u548c\u81ea\u5df1\u7684\u6570\u636e\u8fdb\u884c\u6bd4\u5bf9\u5347\u7ea7\uff0c\u4ece\u800c\u5b9e\u73b0\u66f4\u52a0\u7cbe\u51c6\u7684\u7528\u6237\u7fa4\u4f53\u753b\u50cf\u3002<\/p>\n \u6ce8\u610f\uff0c\u6211\u4eec\u8bf4\u7684\u4e0d\u662f\u666e\u901a\u7684\u5e7f\u544a\u4e3b\u800c\u662f\u91d1\u878d\u516c\u53f8\u3002\u90a3\u4e48\uff0c\u4fe1\u7528\u6570\u636e\u540c\u65f6\u5c31\u6709\u610f\u65e0\u610f\u5730\u6210\u4e3a\u4e86\u5e7f\u544a\u4e3b\u548c\u5e7f\u544a\u5e73\u53f0\u4e0a\u6700\u91cd\u8981\u7684\u7528\u6237\u6807\u7b7e\u4e4b\u4e00\uff0c\u800c\u89c4\u6a21\u8d8a\u5927\u8d8a\u9891\u7e41\u7684\u6570\u636e\u4ea4\u53c9\u5bf9\u6bd4\u5c31\u4f1a\u7ea6\u63d0\u5347\u7528\u6237\u753b\u50cf\u7684\u7cbe\u51c6\u5ea6\u3002\u4e3e\u51e1\u6d88\u8d39\u3001\u4fe1\u8d37\u3001\u7406\u8d22\u6295\u8d44\u7b49\u7b49\u90fd\u4f1a\u6210\u4e3a\u7528\u6237\u6570\u636e\u5206\u6790\u7684\u91cd\u8981\u7ef4\u5ea6\u548c\u6765\u6e90\uff0c\u800c\u8fd9\u4e9b\u6570\u636e\u4e8b\u5b9e\u4e0a\u53c8\u5929\u7136\u5730\u548c\u7528\u6237\u4fe1\u7528\u6302\u94a9\u3002<\/p>\n \u5e7f\u544a\u5373\u6570\u636e\uff0c\u6570\u636e\u5373\u4e00\u5207\u3002<\/p>\n \u5728\u6d88\u8d39\u5316\u72c2\u6f6e\u7684\u4fb5\u88ad\u5df2\u7ecf\u8d8a\u6765\u8d8a\u6df1\u5165\u7684\u4eca\u5929\uff0c\u6d88\u8d39\u8005\u4e2a\u4eba\u65e9\u5df2\u7ecf\u88ab\u5265\u79bb\u6210\u4e3a\u8d5b\u535a\u7a7a\u95f4\u4e2d\u7684\u4e00\u4e2a\u4e2a\u6570\u636e\u7b26\u53f7\uff0c\u8fd9\u5df2\u7ecf\u6210\u4e3a\u4e92\u8054\u7f51\u516c\u53f8\u7684\u5fc5\u7136\u8d8b\u52bf\u3002<\/p>\n Q&A<\/strong><\/p>\n Q = \u5a92\u4f53<\/strong><\/p>\n A = \u5f20\u654f\u6bc5 \u817e\u8baf\u793e\u4ea4\u5e7f\u544a\u526f\u603b\u7ecf\u7406<\/strong><\/p>\n Q\uff1a\u817e\u8baf\u793e\u4ea4\u5e7f\u544a\u5982\u4f55\u4e0e\u91d1\u878d\u7ed3\u5408\uff1f<\/p>\n A\uff1a\u817e\u8baf\u793e\u4ea4\u5e7f\u544a\u7684\u53e3\u53f7\u662f\u201c\u8d4b\u80fd\u5546\u4e1a\uff0c\u59cb\u7ec8\u4e8e\u4eba\u201d\uff0c\u6211\u4eec\u7684\u6838\u5fc3\u80fd\u529b\u662f\u501f\u52a9\u6570\u636e\u7406\u89e3\u4eba\uff0c\u4ece\u800c\u6ee1\u8db3\u5ba2\u6237\u4e0d\u540c\u7684\u8425\u9500\u76ee\u6807\u3002\u91d1\u878d\u884c\u4e1a\u5ba2\u6237\u4e0d\u9700\u8981\u6211\u4eec\u544a\u8bc9\u4ed6\u6570\u636e\u7684\u4ef7\u503c\uff0c\u4ed6\u4eec\u672c\u8eab\u5bf9\u6570\u636e\u7684\u8fd0\u7528\u975e\u5e38\u6210\u719f\u3002\u817e\u8baf\u793e\u4ea4\u5e7f\u544a\u7684\u89d2\u8272\u5c31\u662f\u901a\u8fc7\u5bf9\u7528\u6237\u66f4\u6df1\u5165\u7684\u7406\u89e3\uff0c\u8ba9\u4e0d\u540c\u91d1\u878d\u4ea7\u54c1\u4e0e\u7528\u6237\u4e0d\u540c\u751f\u547d\u5468\u671f\u5339\u914d\u4e0a\u3002<\/p>\n \u57fa\u4e8e\u51e0\u5e74\u7684\u4e0d\u65ad\u63a2\u7d22\uff0c\u76ee\u524d\u817e\u8baf\u793e\u4ea4\u5e7f\u544a\u5df2\u6253\u78e8\u51fa\u9002\u5408\u91d1\u878d\u884c\u4e1a\u7684\u89e3\u51b3\u65b9\u6848\u548c\u4ea7\u54c1\u5f62\u6001\u3002<\/p>\n \u53e6\u4e00\u4e2a\u65b9\u9762\u662f\u6570\u636e\u7684\u5916\u5ef6\u5e94\u7528\uff0c\u817e\u8baf\u793e\u4ea4\u5e7f\u544a\u901a\u8fc7oCPA\/oCPM\u91d1\u878d\u4ea7\u54c1\u8f6c\u5316\u76ee\u6807\u667a\u80fd\u51fa\u4ef7\u7b56\u7565\uff0c\u201c\u52a8\u6001\u5546\u54c1\u5e7f\u544a\u201d\u91d1\u878d\u4ea7\u54c1\u4e2a\u6027\u5316\u63a8\u8350\uff0c\u5fae\u4fe1\u667a\u80fd\u5b9a\u5411\uff0c\u5f00\u653eMarketing API\u63a5\u53e3\u7b49\u8fd0\u8425\u65b9\u5f0f\uff0c\u4e3a\u91d1\u878d\u673a\u6784\u5b8c\u6210\u6295\u653e\u7aef\u7684\u6548\u7387\u5efa\u8bbe\uff0c\u4f18\u5316\u6295\u653e\u6210\u672c\u548c\u6548\u679c\u3002\u6211\u4eec\u5df2\u7ecf\u4e3a\u91d1\u878d\u884c\u4e1a\u5b8c\u6210\u4e86\u7b2c\u4e00\u8f6e\u7684\u5b9a\u5236\u5316\uff0c\u800c\u8fd9\u4e9b\u539f\u6765\u662f\u901a\u7528\u4e8e\u6e38\u620f\u3001\u7535\u5546\u8fd9\u7c7b\u6548\u679c\u5bfc\u5411\u7684\u884c\u4e1a\u7684\u3002\u6211\u4eec\u4ee5\u540e\u8fd8\u8981\u53bb\u7814\u7a76\u4e0d\u540c\u884c\u4e1a\u7684\u5dee\u522b\uff0c\u6839\u636e\u91d1\u878d\u884c\u4e1a\u7684\u7279\u8272\u5bf9\u89e3\u51b3\u65b9\u6848\u4e0d\u65ad\u4f18\u5316\u3002<\/p>\n Q\uff1a\u817e\u8baf\u793e\u4ea4\u5e7f\u544a\u662f\u5982\u4f55\u6784\u5efa\u51fa\u7528\u6237\u753b\u50cf\u7684\uff1f<\/p>\n A\uff1a\u6211\u4eec\u9996\u5148\u6df1\u5ea6\u7406\u89e3\u5ba2\u6237\u73b0\u6709\u7528\u6237\u4eba\u7fa4\uff0c\u5e76\u7ed3\u5408\u817e\u8baf\u4f53\u7cfb9\u5927\u6d41\u91cf\u751f\u6001\u6240\u6c89\u6dc0\u76844000\u591a\u4e2a\u7528\u6237\u6807\u7b7e\uff0c\u5e2e\u52a9\u5ba2\u6237\u5bf9\u4ed6\u4eec\u7684\u7528\u6237\u7fa4\u4f53\u8fdb\u884c\u6df1\u5ea6\u6d1e\u5bdf\uff0c\u5e76\u5feb\u901f\u3001\u89c4\u6a21\u5316\u5730\u62d3\u5c55\u7528\u6237\u7fa4\u4f53\uff0c\u9ad8\u6548\u627e\u5230\u6f5c\u5728\u7528\u6237\u3002<\/p>\n \u817e\u8baf\u793e\u4ea4\u5e7f\u544a\u63a8\u51fa\u7684\u201c\u91d1\u878d\u7acb\u65b9\u201d\u89e3\u51b3\u65b9\u6848\uff0c\u80fd\u591f\u901a\u8fc7\u6570\u636e\u7cbe\u51c6\u4e86\u89e3\u7528\u6237\u4eec\u7684\u9700\u6c42\uff0c\u9884\u5224\u6d88\u8d39\u884c\u4e3a\uff0c\u4ece\u793e\u4ea4\u6570\u636e\u4e2d\u63d0\u70bc\u51fa\u7528\u6237\u7684\u4fe1\u7528\u8d44\u8d28\u4e0e\u91d1\u878d\u9700\u6c42\uff0c\u5e2e\u52a9\u91d1\u878d\u5404\u5b50\u884c\u4e1a\u7cbe\u51c6\u53d1\u6398\u6700\u6709\u9700\u6c42\u7684\u7528\u6237\u4eec\uff0c\u5b9e\u73b0\u6570\u636e\u7684\u6700\u5927\u4ef7\u503c\u3002<\/p>\n \u6211\u4eec\u5728\u8425\u9500\u65f6\u7684\u6838\u5fc3\u76ee\u6807\u662f\u201c\u5728\u5bf9\u7684\u65f6\u5019\uff0c\u627e\u5bf9\u4eba\uff0c\u8bf4\u5bf9\u8bdd\u201d\u3002\u5728\u4fdd\u8bc1\u7528\u6237\u4f53\u9a8c\u7684\u57fa\u7840\u4e0a\u5c06\u5e7f\u544a\u66dd\u5149\u7ed9\u76ee\u6807\u7528\u6237\u4eec\uff0c\u63d0\u9ad8\u7528\u6237\u4eec\u7684\u8d2d\u4e70\u610f\u613f\uff0c\u8fdb\u800c\u5b9e\u73b0\u201c\u5e2e\u52a9\u4f01\u4e1a\u627e\u5ba2\u6237\uff0c\u52a9\u529b\u7528\u6237\u9009\u4ea7\u54c1\u201d\u7684\u53cc\u91cd\u76ee\u7684\u3002\u6211\u4eec\u5e0c\u671b\u901a\u8fc7\u6570\u636e\u3001\u6280\u672f\/\u4ea7\u54c1\u3001\u6d41\u91cf\u7b49\u4e09\u5927\u793e\u4ea4\u5e7f\u544a\u6838\u5fc3\u4ef7\u503c\uff0c\u4e30\u5bcc\u7684\u5b9a\u5236\u5316\u4ea7\u54c1\u4ee5\u53ca\u4f18\u8d28\u7684\u670d\u52a1\u80fd\u529b\uff0c\u5e2e\u52a9\u91d1\u878d\u673a\u6784\u5b9e\u73b0\u7cbe\u76ca\u5316\u53d7\u4f17\u8bc6\u522b\u4ee5\u53ca\u5e02\u573a\u5e7f\u5ea6\u548c\u6df1\u5ea6\u7684\u6e17\u900f\u3002<\/p>\n Q\uff1alookalike \u4e2d\u7684\u79cd\u5b50\u7528\u6237\u753b\u50cf\u5982\u4f55\u64cd\u4f5c\uff1f<\/p>\n A\uff1a\u6240\u8c13Lookalike\u5c31\u662f\u5728\u6709\u4e86\u4e00\u5b9a\u91cf\u7684\u79cd\u5b50\u7528\u6237\u4e4b\u540e\uff0c\u57fa\u4e8e\u79cd\u5b50\u7528\u6237\u753b\u50cf\uff0c\u81ea\u52a8\u5b9e\u73b0\u76f8\u4f3c\u4eba\u7fa4\u7684\u5feb\u901f\u3001\u89c4\u6a21\u5316\u5730\u62d3\u5c55\uff0c\u9ad8\u6548\u627e\u5230\u6f5c\u5728\u7528\u6237\uff0c\u8ba9\u627e\u7528\u6237\u8fd9\u4ef6\u4e8b\u53c8\u5feb\u3001\u53c8\u51c6\u3001\u53c8\u6709\u91cf\u3002\u76ee\u524d\u6211\u4eec\u91d1\u878d\u884c\u4e1a\u7684\u5ba2\u6237\u90fd\u6709\u6bd4\u8f83\u5b8c\u5584\u7684\u7528\u6237\u753b\u50cf\uff0c\u800c\u6211\u4eec\u80fd\u5bf9\u5ba2\u6237\u7684\u7528\u6237\u753b\u50cf\u8fdb\u884c\u8865\u5145\u548c\u5ef6\u5c55\uff0c\u5e2e\u52a9\u5ba2\u6237\u66f4\u597d\u5730\u63cf\u8ff0\u51fa\u8fd9\u4e9b\u753b\u50cf\u3002<\/p>\n \u817e\u8baf\u793e\u4ea4\u5e7f\u544a\u57fa\u4e8e\u5e7f\u6cdb\u7684\u4eba\u7fa4\u8986\u76d6\u3001\u5f3a\u793e\u4ea4\u5173\u7cfb\u94fe\u7684\u5c5e\u6027\u4ee5\u53ca\u4e1a\u754c\u524d\u6cbf\u7684\u6a21\u578b\u548c\u7b97\u6cd5\uff0c\u4fdd\u8bc1Lookalike\u7684\u7ed3\u679c\u66f4\u7b26\u5408\u5e7f\u544a\u4e3b\u7684\u76ee\u6807\u53d7\u4f17\u7279\u5f81\u3002<\/p>\n \u4e8b\u5b9e\u4e0a\uff0c\u5982\u4f55\u7528\u6d1e\u5bdf\u548c\u521b\u610f\u8d62\u5f97\u6d88\u8d39\u8005\uff0c\u5728\u6b63\u786e\u7684\u573a\u666f\u4e0a\u8bf4\u5bf9\u6545\u4e8b\u3001\u8bf4\u597d\u6545\u4e8b\uff0c\u6293\u53d6\u7528\u6237\u6ce8\u610f\u529b\uff0c\u8fd9\u624d\u662f\u771f\u6b63\u91cd\u8981\u7684\u3002\u753b\u50cf\u672c\u8eab\u662f\u6ca1\u6709\u610f\u4e49\u7684\uff0c\u5982\u4f55\u7528\u597d\u8fd9\u4e9b\u753b\u50cf\u624d\u662f\u6709\u610f\u4e49\u7684\u3002<\/p>\n 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