{"id":55203,"date":"2022-01-04T15:32:29","date_gmt":"2022-01-04T07:32:29","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=55203"},"modified":"2022-01-04T15:32:31","modified_gmt":"2022-01-04T07:32:31","slug":"%e5%be%90%e5%b0%a7%ef%bc%9a%e5%a6%82%e4%bd%95%e6%90%ad%e5%bb%ba%e5%a5%bd%e7%9a%84%e6%95%b0%e6%8d%ae%e6%8c%87%e6%a0%87%e4%bd%93%e7%b3%bb%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/coo\/55203.html","title":{"rendered":"\u5f90\u5c27\uff1a\u5982\u4f55\u642d\u5efa\u597d\u7684\u6570\u636e\u6307\u6807\u4f53\u7cfb\uff1f"},"content":{"rendered":"\n<p>\u968f\u7740\u7ecf\u6d4e\u589e\u901f\u653e\u7f13\uff0c\u79d1\u5b66\u3001\u6709\u6548\u5730\u5f15\u9886\u4e1a\u52a1\u6301\u7eed\u589e\u957f\uff0c\u5df2\u6210\u4e3a\u4f01\u4e1a\u53d1\u5c55\u7684\u9996\u8981\u4efb\u52a1\u3002\u5982\u4f55\u6709\u6548\u5730\u5229\u7528<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%95%b0%e6%8d%ae%e6%8c%87%e6%a0%87\" 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class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"652\" height=\"88\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/image-13.jpg\" alt=\"\" class=\"wp-image-55207\"\/><\/figure>\n\n\n\n<p>\u63a5\u7740\uff0c\u786e\u5b9a\u54ea\u4e9b\u53d8\u91cf\u4f1a\u5f71\u54cd\u5404\u9879\u6307\u6807\u3002\u5176\u4e2d\uff0c\u4e1a\u52a1\u8d39\u7528\u7b49\u4e8e\u8ba2\u5355\u91cf\u4e58\u4ee5\u5ba2\u5355\u4ef7\uff0c\u8ba2\u5355\u91cf\u6307\u7684\u662f\u540c\u6837\u65f6\u95f4\u5185\u53ef\u4ee5\u63a5\u591a\u5c11\u5355\uff0c\u5ba2\u5355\u4ef7\u6307\u7684\u662f\u540c\u6837\u8f66\u578b\u60c5\u51b5\u4e0b\u7684\u5ba2\u5355\u4ef7\u3002\u800c\u8ba2\u5355\u91cf\u53c8\u7b49\u4e8e\u63a5\u5355\u65f6\u957f\u4e58\u4ee5\u5355\u5747\u65f6\u957f\u3002\u8ba2\u5355\u5956\u52b1\u7b49\u4e8e\u8ba2\u5355\u5b8c\u6210\u7387\u4e58\u4ee5\u5404\u6bb5\u5956\u91d1\u3002\u9644\u52a0\u8d39\u5c31\u662f\u6781\u7aef\u6761\u4ef6\u7684\u4e58\u5ba2\u52a0\u4ef7\u3002<\/p>\n\n\n\n<p>\u7136\u540e\uff0c\u786e\u5b9a\u53ef\u4ee5\u5f71\u54cd\u54ea\u4e9b\u53d8\u91cf\u3002\u5bf9\u4e8e\u7f51\u7ea6\u8f66\u53f8\u673a\u800c\u8a00\uff0c\u201c\u5728\u4e0d\u589e\u52a0\u5de5\u4f5c\u65f6\u957f\u7684\u60c5\u51b5\u4e0b\u63d0\u9ad8\u6536\u5165\u201d\u7684\u5173\u952e\u662f\uff1a\u63a5\u66f4\u591a\u7684\u5355\u548c\u63a5\u66f4\u8d35\u7684\u5355\u3002\u5bf9\u4e8e\u53f8\u673a\u6765\u8bf4\uff0c\u5f71\u54cd\u5e73\u53f0\u6d3e\u5355\u7684\u6838\u5fc3\u6307\u6807\u662f\u8ba2\u5355\u91cf\u548c\u597d\u8bc4\u7387\u3002\u800c\u53f8\u673a\u53ef\u4ee5\u4e3b\u52a8\u5f71\u54cd\u7684\u5c31\u662f\u597d\u8bc4\u7387\u3002<\/p>\n\n\n\n<p>\u6700\u7ec8\uff0c\u5c31\u53ef\u4ee5\u786e\u5b9a\u7f51\u7ea6\u8f66\u53f8\u673a\u7684\u6838\u5fc3\u6307\u6807\u662f\u597d\u8bc4\u7387\u3002\u5176\u5b9e\uff0c\u53f8\u673a\u53ef\u4ee5\u6709\u5f88\u591a\u65b9\u5f0f\u6765\u589e\u52a0\u6536\u5165\uff0c\u6bd4\u5982\u6362\u4e00\u4e2a\u66f4\u597d\u7684\u8f66\uff0c\u6216\u8005\u53bb\u4e00\u4e9b\u9700\u6c42\u91cf\u5927\u7684\u5730\u65b9\u53bb\u8dd1\uff0c\u6216\u8005\u6bcf\u5929\u5de5\u4f5c\u65f6\u95f4\u66f4\u957f\uff0c\u4f46\u5982\u679c\u53ef\u4ee5\u627e\u5230\u4e00\u4e2a\u6838\u5fc3\u6307\u6807\uff0c\u6211\u4eec\u53ef\u4ee5\u82b1\u5f88\u5c11\u7684\u65f6\u95f4\u53d6\u5f97\u66f4\u597d\u7684\u6548\u679c\u3002<\/p>\n\n\n\n<p><strong>2. \u68b3\u7406\u4e3a\u4e86\u5b9e\u73b0\u6838\u5fc3\u6307\u6807\uff0c\u9700\u8981\u54ea\u4e9b\u5173\u952e\u8981\u7d20\u6216\u8282\u70b9\uff0c\u5bf9\u5e94OSM\u6a21\u578b\u4e2d\u7684S<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/image-6.png\" alt=\"\" class=\"wp-image-55208\"\/><\/figure>\n\n\n\n<p>\u5728\u68b3\u7406\u6307\u6807\u4f53\u7cfb\u8fc7\u7a0b\u4e2d\uff0c\u8981\u628a\u548c\u6838\u5fc3\u6307\u6807\u76f8\u5173\u7684\u8def\u5f84\u68b3\u7406\u6e05\u695a\uff0c\u8fd9\u5176\u4e2d\u4f1a\u7528\u5230UJM\u6a21\u578b\uff0c\u5168\u79f0User Journey Map\uff0c\u7528\u6237\u65c5\u7a0b\u5730\u56fe\u3002\u5728\u68b3\u7406\u7684\u8fc7\u7a0b\u4e2d\u6709\u4e09\u4e2a\u6ce8\u610f\u4e8b\u9879\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e00\uff0c\u4e0d\u80fd\u6d41\u6c34\u8d26\u5f0f\u7684\u68b3\u7406\uff0c\u5e94\u5f53\u662f\u4ee5\u4e00\u4e9b\u6709\u4ea7\u51fa\u7684\u6307\u6807\u4e3a\u8282\u70b9\uff1b<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/image-7.png\" alt=\"\" class=\"wp-image-55209\"\/><\/figure>\n\n\n\n<p>\u7b2c\u4e8c\uff0c\u8def\u5f84\u7684\u8d77\u70b9\u548c\u7ec8\u70b9\u90fd\u8981\u56f4\u7ed5\u7740\u6838\u5fc3\u6307\u6807\u5c55\u5f00\u3002\u4f8b\u5982\u5bf9\u4e8e\u5168\u7ad9APP\u6765\u8bf4\uff0c\u6838\u5fc3\u6307\u6807\u662f\u64ad\u653e\u4eba\u6570\u548c\u4eba\u5747\u7684\u64ad\u653e\u65f6\u957f\uff0c\u8d2d\u4e70\u884c\u4e3a\u5bf9\u4e8e\u64ad\u653e\u884c\u4e3a\u6765\u8bf4\u4e0d\u662f\u6700\u91cd\u8981\u7684\uff0c\u5219\u53ef\u4ee5\u9690\u53bb\uff0c\u56e0\u4e3a\u6211\u4eec\u7684\u8def\u5f84\u7684\u8d77\u59cb\u70b9\u662f\u56f4\u7ed5\u7740\u6838\u5fc3\u6307\u6807\u4e5f\u5c31\u662f\u64ad\u653e\u884c\u4e3a\u6765\u5c55\u5f00\u7684\uff1b<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/image-8.png\" alt=\"\" class=\"wp-image-55210\"\/><\/figure>\n\n\n\n<p>\u7b2c\u4e09\uff0c\u68b3\u7406\u8def\u5f84\u7684\u65f6\u5019\uff0c\u4ec5\u4ee5\u5355\u4e00\u7684\u89c6\u89d2\u5c55\u5f00\uff0c\u4e0d\u8981\u505a\u8df3\u8f6c\u3002\u5982\u5bf9\u4e8e\u6dd8\u5b9d\u4e1a\u52a1\u68b3\u7406\u800c\u8a00\uff0c\u5356\u5bb6\u89c6\u89d2\u548c\u4e70\u5bb6\u89c6\u89d2\u4e0d\u80fd\u540c\u65f6\u5b58\u5728\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/image-9.png\" alt=\"\" class=\"wp-image-55211\"\/><\/figure>\n\n\n\n<p><strong>3. \u5199\u51fa\u5404\u73af\u8282\u5bf9\u5e94\u7684\u5173\u952e\u6307\u6807\u5ea6\u91cf\uff0c\u5bf9\u5e94OSM\u6a21\u578b\u4e2d\u7684M<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/image-10.png\" alt=\"\" class=\"wp-image-55212\"\/><\/figure>\n\n\n\n<p>\u4e00\u822c\u68b3\u7406\u5173\u6ce8\u7684\u6307\u6807\u6709\u4eba\u6570\u3001\u6b21\u6570\u3001\u8f6c\u5316\u7387\uff0c\u548c\u8d2d\u4e70\u884c\u4e3a\u76f8\u5173\u7684\u94b1\u548c\u8ba2\u5355\u91cf\uff0c\u8fd8\u6709\u4e00\u4e9b\u529f\u80fd\u6027\u6307\u6807\u5982\u89c6\u9891\u7684\u64ad\u653e\u91cf\u3001B\u7ad9\u7684\u4e00\u952e\u4e09\u8fde\u7b49\u3002\u518d\u52a0\u4e0a\u4e0d\u540c\u7684\u7ef4\u5ea6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"938\" height=\"540\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/image-11.png\" alt=\"\" class=\"wp-image-55213\"\/><\/figure>\n\n\n\n<p><strong>4.\u00a0\u6307\u6807\u5ba3\u8d2f\u3001\u5b58\u6863\u3001\u843d\u5730<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/image-12.png\" alt=\"\" class=\"wp-image-55214\"\/><\/figure>\n\n\n\n<p>\u6307\u6807\u4f53\u7cfb\u5efa\u7acb\u5b8c\u6210\u540e\u9700\u8981\u5236\u5b9a\u5177\u4f53\u7684\u884c\u52a8\u7b56\u7565\uff0c\u5373\u91c7\u53d6\u54ea\u4e9b\u63aa\u65bd\u53bb\u5f71\u54cd\u8fd9\u4e9b\u6307\u6807\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>03\u6307\u6807\u4f53\u7cfb\u7684\u5e94\u7528<\/strong><\/h2>\n\n\n\n<p>\u672c\u8282\u4ecb\u7ecd\u6307\u6807\u4f53\u7cfb\u5982\u4f55\u53d1\u6325\u4f5c\u7528\uff0c\u5373\u5982\u4f55\u56de\u7b54\u6838\u5fc3\u6307\u6807\u4e3a\u4ec0\u4e48\u53d1\u751f\u53d8\u5316\uff1f\u548c\u54ea\u4e9b\u56e0\u7d20\u6709\u5173\uff1f\u5982\u4f55\u89e3\u51b3\uff1f<\/p>\n\n\n\n<p><strong>1. \u5982\u4f55\u56de\u7b54\u4e3a\u4ec0\u4e48\u53d1\u751f\u53d8\u5316\uff1f<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/image-13.png\" alt=\"\" class=\"wp-image-55215\"\/><\/figure>\n\n\n\n<p>\u901a\u8fc7\u6d89\u53ca\u5230\u7684\u6d41\u7a0b\uff0c\u5f80\u524d\u8ffd\u8e2a\u6765\u786e\u5b9a\u4e3a\u4ec0\u4e48\u53d1\u751f\u53d8\u5316\u3002\u5982\u64ad\u653e\u65f6\u957f\u51cf\u5c11\u4e86\uff0c\u9996\u5148\u53ef\u4ee5\u5f80\u524d\u53bb\u8ffd\u8e2a\u4e0a\u6e38\u8c01\u5f71\u54cd\u4e86\u64ad\u653e\u65f6\u957f\uff0c\u8fd8\u53ef\u4ee5\u6309\u7167\u7ef4\u5ea6\u6765\u8fdb\u884c\u5206\u6790\uff0c\u6bd4\u5982\u6709\u53ef\u80fd\u662f\u641c\u7d22\u91cf\u5c11\u4e86\uff0c\u6216\u8005\u662f\u4eca\u5929\u7684\u65e5\u6d3b\u5c11\u4e86\u7b49\u7b49\u3002<\/p>\n\n\n\n<p><strong>2. \u5982\u4f55\u56de\u7b54\u548c\u54ea\u4e9b\u56e0\u7d20\u6709\u5173\uff1f<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/image-14.png\" alt=\"\" class=\"wp-image-55216\"\/><\/figure>\n\n\n\n<p>\u7531\u4e8e\u642d\u5efa\u6307\u6807\u65f6\u628a\u53ef\u80fd\u5f71\u54cd\u5173\u952e\u6307\u6807\u7684\u884c\u52a8\u7b56\u7565\u5df2\u7ecf\u5217\u51fa\uff0c\u53ef\u4ee5\u770b\u5230\u8be5\u6307\u6807\u548c\u54ea\u4e9b\u52a8\u4f5c\u6216\u8005\u54ea\u4e9b\u56e0\u7d20\u76f8\u5173\uff0c\u7136\u540e\u6839\u636e\u539f\u5148\u7684\u884c\u52a8\u7b56\u7565\u53bb\u8ffd\u8e2a\u3002\u6bd4\u5982\u64ad\u653e\u65f6\u957f\u51cf\u5c11\uff0c\u662f\u4e0d\u662f\u6709\u4ec0\u4e48\u5185\u5bb9\u5f71\u54cd\u89c2\u770b\uff0c\u4f1a\u4e0d\u4f1a\u662f\u4ea7\u54c1\u6709\u4ec0\u4e48\u95ee\u9898\u3002<\/p>\n\n\n\n<p><strong>3. \u5982\u4f55\u89e3\u51b3\uff1f<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/image-15.png\" alt=\"\" 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