{"id":58305,"date":"2022-02-21T11:34:57","date_gmt":"2022-02-21T03:34:57","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=58305"},"modified":"2022-02-21T11:34:59","modified_gmt":"2022-02-21T03:34:59","slug":"%e6%b6%a6%e7%99%be%e9%a2%9c%e4%b8%80%e5%b9%b412%e4%ba%bf%ef%bc%9a%e7%a7%81%e5%9f%9f%e5%bc%80%e5%90%af%e5%b8%83%e5%b1%80%e6%97%b6%e8%bf%992%e5%a4%a7%e4%bb%b7%e5%80%bc%e7%82%b9%e5%80%bc%e5%be%97","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/coo\/58305.html","title":{"rendered":"\u6da6\u767e\u989c\u4e00\u5e7412\u4ebf\uff1a\u79c1\u57df\u5f00\u542f\u5e03\u5c40\u65f6\u8fd92\u5927\u4ef7\u503c\u70b9\u503c\u5f97\u53c2\u8003\uff5c\u89c1\u5b9e"},"content":{"rendered":"\n<p>\u73b0\u5728\uff0c\u6da6\u767e\u989c\u4f01\u4e1a\u5fae\u4fe1\u670920\u4e07<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%a7%81%e5%9f%9f\" title=\"\u79c1\u57df\" 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class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u3001\u5fae\u535a\u3001\u5fae\u4fe1\u7b49\uff0c\u80fd\u770b\u5230\u4ea7\u54c1\u6210\u5206\u548c\u914d\u65b9\uff0c\u4fe1\u606f\u975e\u5e38\u900f\u660e\uff0c\u6253\u7834\u4e86\u539f\u6765\u5bf9\u54c1\u724c\u7684\u8ba4\u77e5\u3002<\/p>\n\n\n\n<p>\u4ece2018\u5e74\u5f00\u59cb\uff0c\u6d88\u8d39\u8005\u5bf9\u4e8e\u6210\u5206\u515a\u7684\u8ba4\u77e5\u4e5f\u8d8a\u6765\u8d8a\u6e05\u6670\uff0c\u5927\u4f17\u6d88\u8d39\u8005\u4e0d\u53ea\u76f2\u4ece\u5927\u724c\uff0c\u66f4\u5173\u6ce8\u4ea7\u54c1\u6210\u5206\u3001\u529f\u6548\u7b49\uff0c\u6240\u4ee5\u6211\u4eec\u4e00\u4e9b\u6bd4\u8f83\u597d\u7684\u54c1\u724c\u548c\u4ea7\u54c1\u624d\u80fd\u5feb\u901f\u8131\u9896\u800c\u51fa\u3002<\/p>\n\n\n\n<p>\u53e6\u5916\uff0c<strong>\u6da6\u767e\u989c\u8d77\u5bb6\u4e8e\u533b\u7f8e\u5e02\u573a\uff0c\u4e5f\u6709\u5927\u91cf\u79cd\u5b50\u7528\u6237\u3002<\/strong>\u539f\u6765C\u7aef\u5e02\u573a\u4e0a\u5f88\u591a\u4eba\u5728\u4e0d\u65ad\u590d\u8d2d\uff0c\u4f46\u4ed6\u4eec\u5f88\u96be\u5728\u7ebf\u4e0a\u6216\u8005\u5728\u8eab\u8fb9\u7ebf\u4e0b\u5e97\u4e70\u5230\u3002\u6240\u4ee52017\u5e74\uff0c\u5f53\u6211\u4eec\u5f00\u4e86\u5929\u732b\u5e97\uff0c\u6709\u5f88\u591a\u79cd\u5b50\u7528\u6237\u5728\u7f51\u4e0a\u8d2d\u4e70\u6211\u4eec\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p><strong>\u89c1\u5b9e\uff1a\u9664\u4e86\u79cd\u5b50\u7528\u6237\uff0c\u8fd8\u4f9d\u9760\u54ea\u4e9b\u4eba\u53bb\u5f15\u7206\u54c1\u724c\uff1f<\/strong><\/p>\n\n\n\n<p><strong>\u6768\u541b\uff1a<\/strong>2017\u5e74\u5e74\u5e95\uff0c\u5c0f\u7ea2\u4e66\u662f\u6d41\u91cf\u7ea2\u5229\u671f\uff0c\u5f53\u65f6\u5f88\u591a\u660e\u661f\u5165\u9a7b\u4e86\u5c0f\u7ea2\u4e66\u3002\u6da6\u767e\u989c\u4e5f\u6709\u5f88\u591a\u4f7f\u7528\u8005\u662f\u660e\u661f\uff0c\u5979\u4eec\u4f1a\u5728\u5c0f\u7ea2\u4e66\u8bb2\u5230\u81ea\u5df1\u7684\u62a4\u80a4\u8fc7\u7a0b\u3002<strong>\u6240\u4ee5\u6211\u4eec\u76f8\u5f53\u4e8e\u662f\u7834\u5708\u8425\u9500\uff0c\u5f88\u591a\u6d88\u8d39\u8005\u501f\u52a9\u5c0f\u7ea2\u4e66\u77e5\u9053\u5230\u4e86\u6da6\u767e\u989c\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u89c1\u5b9e\uff1a\u6709\u5f88\u591a\u54c1\u724c\u901a\u8fc7KOL\u8fdb\u884c\u6295\u653e\uff0c\u4f60\u4eec\u600e\u4e48\u770bKOL\u6295\u653e\u8fd9\u4ef6\u4e8b\u60c5\uff1f<\/strong><\/p>\n\n\n\n<p><strong>\u6768\u541b\uff1a<\/strong>\u7c7b\u4f3c\u4e8e\u7f8e\u5986\u535a\u4e3b\u8fd9\u6837\u7684KOL\uff0c\u5728\u63a8\u54c1\u724c\u65f6\u4f1a\u66f4\u591a\u5730\u8bb2\u6210\u5206\u3001\u6280\u672f\u3001\u529f\u6548\uff0c\u5176\u5b9e\u4ed6\u4eec\u7684\u529f\u52b3\u5f88\u5927\uff0c\u4e5f\u52a9\u63a8\u4e86\u56fd\u8d27\u54c1\u724c\u7684\u53d1\u5c55\u3002<\/p>\n\n\n\n<p>KOL\u6295\u653e\u8981\u548c\u5185\u5bb9\u5339\u914d\uff0c\u54c1\u724c\u8c03\u6027\u548c\u54c1\u724c\u4e3b\u6253\u65b9\u5411\u662f\u4ec0\u4e48\uff0c\u8981\u5bf9\u5e94\u627e\u5230\u7cbe\u51c6KOL\u975e\u5e38\u5173\u952e\uff0c\u8fd9\u4e5f\u51b3\u5b9a\u4e86\u54c1\u724c\u80fd\u5426\u5feb\u901f\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u4f46\u53ea\u505aKOL\u8fdc\u8fdc\u4e0d\u591f\uff0c\u56e0\u4e3aKOL\u7684\u4eba\u7fa4\u662f\u6709\u74f6\u9888\u7684\uff0c\u65e0\u8bba\u662f\u5934\u90e8\u3001\u8170\u90e8\uff0c\u8fd8\u662f\u5c3e\u90e8KOL\uff0c\u4ed6\u4eec\u7684\u4eba\u7fa4\u90fd\u662f\u67d0\u4e2a\u7c7b\u578b\u559c\u597d\u7684\u4eba\u7fa4\uff0c\u6240\u4ee5\u6211\u4eec\u4e5f\u4f1a\u53bb\u5c1d\u8bd5\u4e00\u4e9b\u975eKOL\u4ee5\u5916\u7684\u54c1\u724c\u66dd\u5149\u3002<\/p>\n\n\n\n<p><strong>\u7528\u6237\u901a\u8fc7KOL\u8bb0\u4f4f\u7684\u662f\u4f60\u7684\u4ea7\u54c1\u548c\u529f\u6548\uff0c\u4e0d\u4e00\u5b9a\u80fd\u8bb0\u4f4f\u4f60\u8fd9\u4e2a\u54c1\u724c\uff0c\u6240\u4ee5\u591a\u6837\u7684\u8425\u9500\u65b9\u5f0f\uff0c\u662f\u54c1\u724c\u8d70\u5411\u6210\u719f\u9700\u8981\u53bb\u8003\u8651\u7684\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u89c1\u5b9e\uff1a\u5f88\u591a\u54c1\u724c\u5728\u57f9\u517b\u5fe0\u8bda\u7528\u6237\u6210\u4e3aKOC\uff0c\u4f60\u4eec\u6709\u591a\u5c11KOC\uff1f<\/strong><\/p>\n\n\n\n<p><strong>\u6768\u541b\uff1a<\/strong>\u6211\u4eec\u7684KOC\u5e76\u4e0d\u591a\uff0c\u5728\u5e02\u573a\u7aef\u4f1a\u6709\u4e00\u4e9bKOC\uff0c\u4e3b\u8981\u505a\u4ea7\u54c1\u8bc4\u6d4b\u3002\u4ed6\u4eec\u672c\u8eab\u5c31\u662f\u516c\u57df\u5c0f\u8fbe\u4eba\uff0c\u5f88\u559c\u6b22\u7528\u6da6\u767e\u989c\u4ea7\u54c1\uff0c\u4f1a\u7b2c\u4e00\u65f6\u95f4\u62ff\u5230\u6da6\u767e\u989c\u65b0\u54c1\u505a\u8bc4\u6d4b\uff0c\u4ee5\u53ca\u53bb\u505a\u4e00\u4e9bUGC\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n<p><strong>02<\/strong><\/p>\n\n\n\n<p><strong>\u5305\u88f9\u5361\u5f15\u6d41\u6210\u529f\u738740%<\/strong><\/p>\n\n\n\n<p><strong>\u73b0\u5728\u670920\u4e07C\u7aef\u79c1\u57df\u7528\u6237<\/strong><\/p>\n\n\n\n<p><strong>\u89c1\u5b9e\uff1a\u4f60\u4eec\u76ee\u524dC\u7aef\u6709\u591a\u5c11\u79c1\u57df\u7528\u6237\uff1f<\/strong><\/p>\n\n\n\n<p><strong>\u6768\u541b\uff1a<\/strong><strong>\u73b0\u5728\u670920\u4e07\u79c1\u57df\u7c89\u4e1d\uff0c\u5168\u90e8\u843d\u5730\u5728\u4f01\u5fae\u4e0a\u3002<\/strong>\u6211\u4eec\u7684\u62a4\u80a4\u4e13\u5bb6\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