{"id":58818,"date":"2022-02-25T21:26:37","date_gmt":"2022-02-25T13:26:37","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=58818"},"modified":"2022-02-25T21:26:50","modified_gmt":"2022-02-25T13:26:50","slug":"%e4%b8%89%e4%b8%aa%e7%8e%b0%e8%b1%a1%e6%8f%ad%e7%a4%ba%e8%ae%a4%e7%9f%a5%e5%bf%83%e7%90%86%e5%ad%a6%e4%b8%8e%e7%94%a8%e6%88%b7%e4%bd%93%e9%aa%8c%e7%9a%84%e5%85%b3%e7%b3%bb","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/user\/58818.html","title":{"rendered":"\u4e09\u4e2a\u73b0\u8c61\u63ed\u793a\u8ba4\u77e5\u5fc3\u7406\u5b66\u4e0e\u7528\u6237\u4f53\u9a8c\u7684\u5173\u7cfb"},"content":{"rendered":"\n

\u5728\u4e0b\u6587\u4e2d\u7528\u4e8e\u63cf\u8ff0\u548c\u4e3e\u4f8b\u7684\u4e00\u7cfb\u5217\u73b0\u8c61\uff0c\u662f\u6211\u6839\u636e\u8ba4\u77e5\u5fc3\u7406\u5b66\u5728\u5b9e\u8df5\u4e2d\u7684\u5e94\u7528 \uff08\u6216\u7f3a\u4e4f\uff09<\/strong>\u800c\u505a\u51fa\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n

\u4ec5\u9700 14 \u5206\u949f\uff0c\u4f60\u5c31\u80fd\u4e86\u89e3\u5230 \u8ba4\u77e5\u5fc3\u7406\u5b66\u4e2d\u7684\u4e00\u4e9b\u5728\u7528\u6237\u4f53\u9a8c<\/a><\/span>\u9886\u57df\u4ece\u672a\u9047\u5230\u8fc7\u7684\u73b0\u8c61\u3002<\/p>\n\n\n\n

\u6211\u4eec\u90fd\u77e5\u9053 NN Group \u4e3a UI \u8bbe\u8ba1\u63d0\u4f9b\u7684 10 \u6761\u542f\u53d1\u5f0f\u8bc4\u4f30\u53ef\u7528\u6027\u7684\u539f\u5219\u3002\u4f46\u626a\u5fc3\u81ea\u95ee\uff0c\u6211\u4eec\u5f53\u4e2d\u6709\u591a\u5c11\u6ca1\u6709\u8ba4\u77e5\u79d1\u5b66\u6216\u4efb\u4f55\u7c7b\u4f3c\u9886\u57df\u5b66\u4f4d\u7684\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u5e08\uff08 \u6216\u60f3\u8981\u6210\u4e3a\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u5e08\u7684\u4eba\uff09<\/strong> \uff0c\u4e5f\u4e0d\u77e5\u9053\u4e00\u4e9b\u76f8\u5bf9\u7b80\u5355\u7684 \u542f\u53d1\u6cd5 [1] <\/strong>\u548c\u884c\u4e3a\u6a21\u5f0f\u3002\u542f\u53d1\u5f0f\u548c\u884c\u4e3a\u6a21\u5f0f\u5f15\u5bfc\u7740\u6211\u4eec\u7684\u884c\u4e3a\uff0c\u4ece\u800c\u5851\u9020\u6211\u4eec\u4e0e \u6570\u5b57\u5316\u6216\u975e\u6570\u5b57\u5316 \u4ea7\u54c1\u7684\u4e92\u52a8\u3002<\/p>\n\n\n\n

[1] \u542f\u53d1\u6cd5\u662f\u6307\u4f9d\u636e\u6709\u9650\u7684\u77e5\u8bc6\uff08 \u6216\u201c\u4e0d\u5b8c\u6574\u7684\u4fe1\u606f\u201d \uff09\u5728\u77ed\u65f6\u95f4\u5185\u627e\u5230\u95ee\u9898\u89e3\u51b3\u65b9\u6848\u7684\u4e00\u79cd\u6280\u672f\u3002\u5b83\u662f\u4e00\u79cd\u4f9d\u636e\u5173\u4e8e\u7cfb\u7edf\u7684\u6709\u9650\u8ba4\u77e5\u548c\u5047\u8bf4\u4ece\u800c\u5f97\u5230\u5173\u4e8e\u6b64\u7cfb\u7edf\u7684\u7ed3\u8bba\u7684\u5206\u6790\u884c\u4e3a\u3002<\/strong><\/p>\n\n\n\n

\u6211\u51b3\u5b9a\u628a\u91cd\u70b9\u653e\u5728 UI \u8bbe\u8ba1\u4e0e\u4e00\u4e9b\u6765\u81ea\u751f\u6d3b\u7684\u5fae\u5c0f\u7247\u6bb5\u4e0a\uff0c\u5e76\u6df1\u5165\u7814\u7a76\u6211\u6700\u8fd1\u53d1\u6398\u7684\u5185\u5bb9\uff1a\u662f\u6211\u5076\u7136\u4e70\u7684\u4e00\u672c\u4e66\uff0c\u7531\u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc \uff08 Daniel Kahneman \uff09<\/strong> \u5199\u7684\u300a\u601d\u8003\uff0c\u5feb\u4e0e\u6162\u300b\u3002\u5728\u6211\u5927\u5b66\u7684\u4e24\u95e8\u8bfe\u7a0b\u4e2d\uff0c\u6211\u4e5f\u66fe\u5b66\u4e60\u4e86\u4ee5\u4e0b\u4e24\u95e8\u8bfe\u7a0b \u2014\u2014 \u8ba4\u77e5\u5fc3\u7406\u5b66\u5165\u95e8\u548c\u8ba4\u77e5\u79d1\u5b66\u5165\u95e8\u3002<\/p>\n\n\n\n

\u6211\u53bb\u9605\u8bfb\u4e86\u4e00\u4e9b\u4e66\u7c4d\u5e76\u5b66\u5230\u4e86\u4e00\u4e9b\u4e1c\u897f\u3002\u5982\u679c\u60a8\u60f3\u77e5\u9053\u5728\u54ea\u627e\u5230\u5b83\u4eec\uff0c\u5728\u672c\u6587\u7684\u6700\u540e\uff0c\u6211\u63d0\u4f9b\u4e86\u4e00\u4e9b\u975e\u5e38\u6709\u7528\u7684\u8d44\u6e90\u5217\u8868\uff0c\u5b83\u4eec\u662f\u6211\u5199\u4f5c\u7684\u7d20\u6750\uff0c\u4e5f\u662f\u7075\u611f\u7684\u6765\u6e90\u3002<\/p>\n\n\n\n

01 \u5fc3\u6d41\u72b6\u6001\u548c\u8ba4\u77e5\u8d1f\u8377\u4e0d\u8db3\u72b6\u6001<\/h2>\n\n\n\n

01 Let us delve in \u2014 state of flow and lack thereof<\/strong><\/h3>\n\n\n\n

Kahneman \u5148\u751f\u5728\u4ed6\u7684\u4e66\uff08\u6211\u4e4b\u524d\u63d0\u5230\u8fc7\uff0c\u5173\u4e8e\u601d\u8003\u7684\u4e66\uff09<\/strong>\u4e2d\u5411\u4ed6\u7684\u8bfb\u8005\u4ecb\u7ecd\u4e86 \u201c \u8ba4\u77e5\u653e\u677e \u201d \uff08cognitive ease\uff09<\/strong>\u548c \u201c  \u8ba4\u77e5\u7d27\u5f20  \u201d \uff08cognitive strain\uff09<\/strong> \u8fd9\u4e24\u4e2a\u672f\u8bed\u3002\u6211\u4eec\u5c06\u5728\u4e0b\u6587\u8fdb\u884c\u63a2\u8ba8\u3002       <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u8fd9\u5c31\u662f\u73b0\u5728\u7684\u6211\u3002\u90a3\u4e48\u4f60\u662f\u5982\u4f55\u6d4f\u89c8\u5a92\u4f53\u7684\u5462\uff1f#\u5fcf\u6094\u65f6\u95f4<\/p>\n\n\n\n

\u4f5c\u4e3a\u7528\u6237\u4f53\u9a8c\u6216UI\u8bbe\u8ba1\u5e08\uff0c\u6211\u4eec\u7684\u76ee\u6807\u662f \u5c06\u7528\u6237\u7684\u8ba4\u77e5\u8d1f\u8377\u964d\u81f3\u6700\u4f4e \u3002\u53ea\u8981\u575a\u6301\u8fd9\u4e2a\u539f\u5219\uff0c\u4e00\u5207\u90fd\u4f1a\u597d\u7684\u3002\u4f46\u662f\u8fd9\u5c31\u50cf\u6211\u544a\u8bc9\u4e86\u4f60 \u201c shmoozle your breckles \u201d \u8fd9\u4e2a\u8bcd\uff0c\u5bf9\u5417\uff1f\u6211\u521a\u521a\u53d1\u660e\u4e86\u8fd9\u4e24\u4e2a\u8bcd\uff0c\u4f60\u5bf9\u5b83\u4eec\u7684\u542b\u4e49\u4e0d\u4f1a\u6709\u4efb\u4f55\u4e86\u89e3\uff0c\u9664\u975e\u4f60\u4ee5\u524d\u53d1\u660e\u8fc7\u3002<\/p>\n\n\n\n

\u56de\u5230\u6b63\u9898 \u2014\u2014 \u5f53\u4f60\u8fdb\u5165\u5fc3\u6d41\u72b6\u6001\u5e76\u653e\u5f03\u5bf9\u4f60\u7684\u8ba4\u77e5\u8fc7\u7a0b\u7684\u63a7\u5236\u65f6\uff0c\u201c  \u8ba4\u77e5\u653e\u677e  \u201d \u5c31\u4f1a\u51fa\u73b0 \u3002\u542c\u8d77\u6765\u719f\u6089\u5417 \uff1f\u6bd4\u5982\u6709\u4e00\u6b21\uff0c\u5f53\u4f60\u5168\u795e\u8d2f\u6ce8\u4e8e\u4f60\u7684\u9879\u76ee\u65f6\uff0c\u4f60\u611f\u89c9\u4e0d\u5230\u65f6\u95f4\u7684\u6d41\u901d\uff0c\u7a81\u7136\u5230\u4e86\u51cc\u66682\u70b9\uff0c\u4f60\u60f3\u77e5\u9053\u90a3 15 \u5206\u949f\u600e\u4e48\u53d8\u6210\u4e86 4 \u5c0f\u65f6\u7684\u6301\u7eed\u5de5\u4f5c\u7684\u5417\uff1f<\/p>\n\n\n\n

\u8fd9\u5c31\u662f\u8ba4\u77e5\u653e\u677e\uff0c\u5b83\u5f80\u5f80\u4f7f\u4eba\u4eec\u66f4 \u51b2\u52a8\u3001\u66f4 \u60c5\u7eea\u5316\u3001\u66f4 \u4e50\u89c2\uff0c\u66f4\u503e\u5411\u4e8e\u9075\u5faa \u7b2c\u4e00\u76f4\u89c9\uff0c\u8fd9\u53ef\u80fd\u4f1a\uff08\u4e5f\u53ef\u80fd\u4e0d\u4f1a \uff09<\/strong>\u5bfc\u81f4\u66f4\u591a\u7684\u9519\u8bef\u3002<\/p>\n\n\n\n

\u4f1a\u6709\u5404\u79cd\u5404\u6837\u7684\u523a\u6fc0\u548c\u8fc7\u7a0b\u5bfc\u81f4\u8fd9\u79cd\u60c5\u51b5\u53d1\u751f\uff0c\u5e76\u7531\u6b64\u4ea7\u751f\u5f88\u591a\u540e\u679c\u3002    <\/p>\n\n\n\n

\u8ba4\u77e5\u653e\u677e\u2014\u2014\u8d77\u56e0\u548c\u540e\u679c\uff08\u6539\u7f16\u81ea\u5361\u5c3c\u66fc\u7684\u4e66\uff09<\/strong><\/p>\n\n\n\n

\u73b0\u5728\uff0c\u6211\u4eec\u6765\u770b\u770b\u6709\u54ea\u4e9b\u6280\u5de7  \u53ef\u4ee5\u5c06\u8fd9\u4e9b\u77e5\u8bc6\u5feb\u901f\u878d\u5165\u5230\u8bbe\u8ba1\u4e2d \u3002<\/p>\n\n\n\n

1\uff09\u5bf9\u6bd4\u5ea6\u548c\u5b57\u4f53\u4e0d\u4ec5\u4ec5\u662f\u6613\u8bfb\u6027 <\/strong><\/h3>\n\n\n\n

\u5982\u679c\u4f60\u60f3\u8bf4\u670d\u4eba\u4eec\u76f8\u4fe1\u4f60\uff0c\u53ef\u4ee5\u4f7f\u7528\u5bf9\u6bd4\u5ea6\u3001\u5b57\u4f53\u7c97\u7ec6\u548c\u5b57\u8ddd\u6765\u7a81\u51fa\u4f60\u7684\u4fe1\u606f\uff0c\u4f60\u4f7f\u7528\u7684\u5b57\u4f53\u4e5f\u4f1a\u5f71\u54cd\u4f60\u7684\u53ef\u4fe1\u5ea6\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u5bf9\u6bd4\u5ea6\u548c\u5b57\u4f53\u7c97\u7ec6\u662f\u5f3a\u5927\u7684\u5de5\u5177\uff0c\u4e0d\u4ec5\u4ec5\u662f\u63d0\u9ad8\u6613\u8bfb\u6027\u7684\u4e00\u79cd\u624b\u6bb5\u3002\u66f4\u597d\u7684\u5b57\u4f53\u5f62\u5f0f=\u66f4\u9ad8\u7684\u53ef\u4fe1\u5ea6\u3002<\/p>\n\n\n\n

\u5982\u679c\u540c\u65f6\u7ed9\u51fa\u4e0a\u9762\u663e\u793a\u7684\u6587\u672c\uff0c\u90a3\u4e48\u7b2c\u4e8c\u4e2a\u6587\u672c\u4f1a\u6bd4\u7b2c\u4e00\u4e2a\u6587\u672c\u66f4\u6613\u8bfb\uff0c\u7528\u6237\u5bf9\u7b2c\u4e8c\u4e2a\u6587\u672c\u7684\u53cd\u5e94\u4f1a\u66f4\u597d\uff08 \u8868\u73b0\u51fa\u66f4\u591a\u7684\u4fe1\u4efb \uff09<\/strong> \uff0c\u56e0\u6b64\u66f4\u5bb9\u6613\u7406\u89e3\u5e76\u76f8\u4fe1\u6240\u4f20\u8fbe\u7684\u4fe1\u606f\u3002\u5b83\u4eec\u8fd8\u4f1a\u4f7f\u7528\u6237\u66f4\u5bb9\u6613\u8fdb\u5165\u5fc3\u6d41\u72b6\u6001\uff0c\u7279\u522b\u662f\u5f53\u4e0e\u5176\u4ed6\u65b9\u5f0f\u7ed3\u5408\u4f7f\u7528\u65f6\u3002<\/p>\n\n\n\n

\u770b\uff01\u8fd9\u5c31\u662f\u8ba4\u77e5\u653e\u677e\u7684\u529b\u91cf\uff01<\/p>\n\n\n\n

2\uff09\u542f\u52a8\u6548\u5e94\u66f4\u597d<\/strong><\/h3>\n\n\n\n

\u542f\u52a8\u6548\u5e94\u662f\u4e00\u4e2a\u7ecf\u5e38\u88ab UX \u884c\u4e1a\u5ffd\u89c6\u7684\u4e00\u4e2a\u6548\u5e94\uff0c\u867d\u7136\u8fd9\u79cd\u6548\u5e94\u4e0d\u4e00\u5b9a\u4f1a\u53d1\u751f\u3002<\/p>\n\n\n\n

\u542f\u52a8\u662f\u4e00\u4e2a\u8fc7\u7a0b\uff0c\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u7528\u4e00\u4e2a\u523a\u6fc0\u7269\u53bb\u201c\u542f\u52a8\u201d\u53e6\u4e00\u4e2a\u523a\u6fc0\u7269\uff0c\u4e5f\u5c31\u662f\u8bf4\uff0c\u7b2c\u4e00\u4e2a\u523a\u6fc0\u7269\u4f1a\u4f7f\u4f60\u81ea\u7136\u5730 \u201c \u51c6\u5907\u597d \u201d \u63a5\u53d7\u53e6\u4e00\u4e2a\u523a\u6fc0\u7269\uff0c\u4ece\u800c\u4f7f\u4f60\u66f4\u5bb9\u6613\u53d7\u5230\u5b83\u7684\u5f71\u54cd\u3002\u5982\u679c\u4f60\u60f3\u8981\u628a\u8fd9\u4e00\u5fc3\u7406\u5b66\u73b0\u8c61\u5e94\u7528\u5230 UI \u8bbe\u8ba1\u4e2d\uff0c\u53ef\u4ee5\u4f7f\u7528\u589e\u5f3a\u4fe1\u606f\u7684\u56fe\u5f62\u6216\u662f\u6dfb\u52a0\u4e00\u4e9b\u52a8\u753b\u7684\u65b9\u5f0f\uff0c\u8fd9\u6837\u4f60\u7684\u7528\u6237\u90fd\u4f1a\u66f4\u5bb9\u6613\u63a5\u53d7\u5230\u4f60\u60f3\u8ba9\u4ed6\u4eec\u63a5\u53d7\u7684\u4e1c\u897f\u3002<\/p>\n\n\n\n

\u90a3\u4e48\u542f\u52a8\u6548\u5e94\u662f\u4ec0\u4e48\u539f\u7406\u5462\uff1f\u4e00\u8d77\u6765\u770b\u770b\u4e0b\u9762\u8fd9\u4e2a\u5f88\u5e38\u89c1\u7684\u4f8b\u5b50\uff1a<\/p>\n\n\n\n

\u5728\u6f2b\u957f\u800c\u7d27\u5f20\u7684\u4e00\u5468\u5de5\u4f5c\u4e4b\u540e\uff0c\u4f60\u6d17\u4e86\u4e00\u4e2a\u8212\u670d\u7684\u6ce1\u6ce1\u6d74\u3002 \u4f60\u60f3\u505a\u7684\u5c31\u662f\u653e\u677e\uff0c\u597d\u597d\u4f11\u606f\uff0c\u5728\u4e00\u4e2a\u5c0f\u65f6\u5185\u4ec0\u4e48\u90fd\u4e0d\u7528\u64cd\u5fc3\u3002 \u4f60\u62ff\u51fa\u4f60\u6700\u559c\u6b22\u7684\u6d74\u5f39\uff0c\u70b9\u4e0a\u4e00\u4e9b\u6f02\u4eae\u7684\u8721\u70db\uff0c\u7136\u540e\u5750\u8fdb\u53bb\u3002<\/p>\n\n\n\n

\u73b0\u5728\u8ba9\u6211\u4eec\u5047\u8bbe\u4f60\u6536\u5230\u4e86\u53e6\u4e00\u534a\u7684\u77ed\u4fe1\uff0c\u4ed6\u5728\u77ed\u4fe1\u4e2d\u8bf4\u4ed6\u5f88\u5feb\u5c31\u8981\u56de\u5bb6\u4e86\uff0c\u6240\u4ee5\u4f60\u5728\u6d74\u7f38\u91cc\u4f38\u624b\u53bb\u62ff\u201c S_ _P\u201d\u3002<\/p>\n\n\n\n

\u73b0\u5728\uff0c\u8ba9\u6211\u4eec\u6765\u73a9\u7c7b\u4f3c\u731c\u5b57\u8c1c\u7684\u5c0f\u6e38\u620f\uff0c\u4f60\u9009\u62e9\u4e86\u4ec0\u4e48\u5b57\u6bcd\u6765\u586b\u8865\u7a7a\u767d\uff1f\u662fO\u548cA\uff0c\u7136\u540e\u7ec4\u6210\u4e86\u201csoap\u201d\u8fd9\u4e2a\u8bcd\u5427\uff1f\u6240\u4ee5\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u4f60\u88ab\u4e0a\u6587\u7684\u60c5\u5883\u6240\u542f\u52a8\u4e86\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u5728\u6211\u4eec\u7684\u5c0f\u6545\u4e8b\u4e2d\uff0c\u6211\u63d0\u5230\u4e86 \u201c \u6ce1\u6ce1\u6d74 \u201d \u3001\u201c \u6d74\u5f39 \u201d  \u7b49\u8bcd\uff0c\u6240\u4ee5\u4f60\u4f1a\u60f3\u5230 \u201c Soap \u201d\uff0c\u800c\u4e0d\u662f \u201cSoup \u201d \u4e00\u8bcd \uff08 \u6216\u8005\u5176\u4ed6\u5408\u9002\u7684\u82f1\u6587\u5355\u8bcd \uff09<\/strong>\u3002<\/p>\n\n\n\n

3\uff09\u4e00\u5207\u90fd\u5728\u89c6\u7f51\u819c\u4e2d  <\/strong><\/h3>\n\n\n\n

\u6211\u4e0d\u662f\u6307\u4f60\u773c\u91cc\u7684\u624b\u673a\u5c4f\u5e55\u4e0a\u7684\u5185\u5bb9\u3002\u8bf7\u8010\u5fc3\u542c\u6211\u8bf4\uff0c\u6211\u5148\u8c08\u8c08\u773c\u775b\u7684\u89e3\u5256\u7ed3\u6784\u3002<\/p>\n\n\n\n

\u89c6\u7f51\u819c\u662f\u773c\u775b\u7684\u611f\u5149\u90e8\u5206\u3002\u5f53\u4f60\u4ece\u73af\u5883\u4e2d\u6536\u96c6\u4fe1\u606f\u65f6\uff0c\u773c\u775b\u662f\u8fd9\u6837\u505a\u7684\uff1a\u5149\u7ebf\u5230\u8fbe\u89c6\u7f51\u819c\uff0c\u7136\u540e\u8f6c\u5316\u4e3a\u8109\u51b2\uff0c\u6cbf\u7740\u89c6\u795e\u7ecf\u4f20\u9012\u5230\u4f60\u5927\u8111\u4e2d\u7684\u89c6\u89c9\u76ae\u5c42\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u8fd9\u5c31\u662f\u6211\u4eec\u6b63\u5728\u8c08\u8bba\u7684\u89c6\u7f51\u819c<\/strong><\/p>\n\n\n\n

\u4f46\u662f\u5982\u679c\u53ea\u662f\u4e3a\u5927\u8111\u521b\u5efa\u56fe\u50cf\u7684\u5fc3\u7406\u8868\u5f81\u800c\u4e0d\u8fdb\u884c\u5904\u7406\uff0c\u90a3\u5c31\u592a\u7b80\u5355\u4e86\uff0c\u5bf9\u5427\uff1f\u4e3a\u4e86\u4e0d\u8bf4\u5f97\u592a\u8be6\u7ec6\uff0c\u8ba9\u6211\u89e3\u91ca\u4e00\u4e0b\u5927\u8111\u5904\u7406\u89c6\u7f51\u819c\u4fe1\u606f\u7684\u65b9\u5f0f\uff1a          <\/p>\n\n\n\n

  Marr \u8303\u5f0f\uff08\u6211\u4eec\u770b\u4e1c\u897f\u7684\u65b9\u5f0f\uff09<\/strong><\/p>\n\n\n\n

\u6b63\u5982\u4f60\u5728\u4e0a\u9762\u6240\u770b\u5230\u7684\uff0c\u5b83\u65e2\u590d\u6742\u53c8\u4e0d\u590d\u6742 \u2014\u2014 \u9996\u5148\u63a5\u53d7\u5149\u7ebf\uff0c\u7136\u540e\u653e\u8fdb\u4e00\u7cfb\u5217\u7684\u8ba1\u7b97\u8fc7\u7a0b\u4e2d\uff0c\u6700\u540e\u5f97\u5230\u4e00\u4e2a\u6a21\u578b\uff0c\u8fd9\u4e2a\u6a21\u578b\u53ea\u6709\u5728\u6700\u540e\u9636\u6bb5\u624d\u4f1a\u5728\u5927\u8111\u4e2d\u88ab \u201c \u7f16\u7801 \u201d \u3002\u6574\u4e2a\u8fc7\u7a0b\u5360\u7528\u7684\u65f6\u95f4\u975e\u5e38\u5c11\uff0c\u8fdc\u8fdc\u5c11\u4e8e\u4e00\u79d2\u949f\u3002<\/p>\n\n\n\n

\u6211\u63d0\u8fd9\u4e00\u70b9\u7684\u76ee\u7684\u662f\uff0c\u5c3d\u7ba1\u8fd9\u4e00\u8fc7\u7a0b\u4e0d\u4f1a\u8ba9\u8ba4\u77e5\u8fc7\u7a0b\u53d8\u5f97\u66f4\u590d\u6742\uff0c\u4f46\u91cd\u8981\u7684\u662f\uff0c\u4e0d\u8981\u5728 UI \u754c\u9762\u4e2d\u5f15\u5165\u4e0d\u5fc5\u8981\u7684\u5143\u7d20\u3002\u7528\u6237\u7684\u5927\u8111\u4e2d\u5df2\u7ecf\u6709\u5f88\u591a\u4e1c\u897f\u4e86\uff0c\u522b\u8ba9\u4ed6\u4eec\u611f\u5230\u56f0\u6270\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u89c6\u89c9\u611f\u77e5\u4e0e\u8bb8\u591a\u975e\u5e38\u6709\u8da3\u7684\u73b0\u8c61\u6709\u5173\uff0c\u6bd4\u5982\u683c\u5f0f\u5854\u5b9a\u5f8b\uff0c\u89c6\u89c9\u9519\u89c9\u3002 \uff08\u6211\u4e0d\u592a\u4e86\u89e3\u8fd9\u65b9\u9762\uff0c\u6240\u4ee5\u7559\u7ed9\u5176\u4ed6\u4eba\u6765\u8bb2\u5427 \uff09<\/strong><\/p>\n\n\n\n

4\uff09\u4ed6\u4eec\u4e0d\u8bb0\u5f97\u4e86\uff0c\u4f60\u4e5f\u4e0d\u8bb0\u5f97\u4e86<\/strong><\/h3>\n\n\n\n

\u6211\u4eec\u7684\u8bb0\u5fc6\u5076\u5c14\u4f1a\u51fa\u9519 \u3002Jon Yablonski \u5728\u4ed6\u7684\u535a\u5ba2\u4e0a\u5bf9\u8fd9\u4e00\u70b9\u7684\u8bb2\u7684\u975e\u5e38\u597d\u3002\u4ed6\u5728\u8fd9\u91cc\u5f15\u5165\u4e86\u201c\u8ba4\u77e5\u8d1f\u8377\u201d \u8fd9\u4e2a\u672f\u8bed\uff0c\u5b83\u63cf\u8ff0\u4e86\u66f4\u5e7f\u6cdb\u7684\u8303\u56f4\u3002\u6211\u5728\u672c\u6587\u5f00\u59cb\u65f6\u4ecb\u7ecd\u7684\u8ba4\u77e5\u8f7b\u677e\u5176\u5b9e\u662f\u8ba4\u77e5\u8d1f\u8377\u4e0d\u8db3\uff0c\u8fd9\u4f1a\u5bfc\u81f4\u8bb0\u5fc6\u56f0\u96be\u3002                 <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

 \u4e0b\u9762\u662f\u4e00\u7cfb\u5217\u7814\u7a76\u53c2\u4e0e\u8005\u8bb0\u5fc6\u5355\u8bcd\u767e\u5206\u6bd4\u7684\u56fe\u8868\u3002\u4ece\u4e2d\u4f60\u9700\u8981\u8bb0\u4f4f\u7684\u4e00\u4ef6\u4e8b\u662f\u8fd9\u4e2a\u66f2\u7ebf\u56fe\u5f62 \u2014\u2014 \u4e00\u5f00\u59cb\u8bb0\u5fc6\u767e\u5206\u6bd4\u662f\u9ad8\u7684\uff08\u9996\u56e0\u6548\u5e94\uff09<\/strong> \uff0c\u540e\u6765\u663e\u8457\u4e0b\u964d\uff0c\u6700\u540e\u4e0a\u5347\uff08\u8fd1\u56e0\u6548\u5e94\uff09<\/strong>\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u4f5c\u8005\/\u7248\u6743\u6240\u6709\u8005\uff1aWikiPremed\u3002\u7248\u6743\u6761\u6b3e\u548c\u8bb8\u53ef\u8bc1\uff1aCC BY-SA 3.0\u3002<\/strong><\/p>\n\n\n\n

\u6700\u597d\u7684\u5efa\u8bae\u662f\u5229\u7528\u5b83 \u2014\u2014 \u4e0d\u8981\u8bd5\u56fe\u8ba9\u4f60\u7684\u7528\u6237\u8bb0\u4f4f\u4e1c\u897f\uff0c\u56e0\u4e3a\u4ed6\u4eec\u4e0d\u4f1a\u8bb0\u4f4f\u3002\u800c\u9996\u8981\u6548\u5e94\u548c\u8fd1\u56e0\u6548\u5e94\uff0c\u8fd9\u4e24\u79cd\u5df2\u7ecf\u88ab\u5e7f\u6cdb\u5730\u63a2\u7d22\u548c\u5256\u6790\u7684\u6548\u5e94\u662f\u5341\u5206\u6709\u6548\u7684\uff0c\u5229\u7528\u8fd9\u4e24\u79cd\u65b9\u6cd5\u53ef\u4ee5\u66f4\u597d\u5730\u5f3a\u8c03\u4f60\u76f8\u4f20\u8fbe\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n

\u53ef\u4ee5\u91cd\u590d\u4e00\u904d\u5417\uff1f<\/h3>\n\n\n\n

\u5982\u679c\u4f60\u60f3\u8ba9\u4f60\u7684\u7528\u6237\u8bb0\u4f4f\u4e00\u6761\u91cd\u8981\u7684\u4fe1\u606f\uff0c\u6216\u8005\u5728\u4e0e\u4f60\u7684\u7f51\u7ad9\u4e92\u52a8\u540e\u7ed9\u4ed6\u4eec\u7559\u4e0b\u4e00\u4e2a\u597d\u5370\u8c61\uff0c\u8bf7\u8bb0\u4f4f\u201c\u91cd\u590d\u201d\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n

\u8ba9\u6211\u4eec\u56de\u5230\u5361\u5c3c\u66fc\u5148\u751f 2010 \u5e74\u5728  TED  \u5b98\u65b9\u4f1a\u8bae\u4e0a\u53d1\u8868\u7684\u6f14\u8bb2\u3002<\/p>\n\n\n\n

\u4ed6\u63d0\u5230\u7684\u4e00\u70b9\u662f\uff0c\u63a5\u53d7\u7ed3\u80a0\u955c\u68c0\u67e5\u7684\u60a3\u8005 \uff08\u5728\u6ca1\u6709\u9ebb\u9189\u7684\u60c5\u51b5\u4e0b\u8fdb\u884c\u7ed3\u80a0\u955c\u68c0\u67e5\u7684\u60a3\u8005\uff09<\/strong> \u662f\u5982\u4f55\u906d\u53d7\u5de8\u5927\u7684\u4e0d\u9002\uff0c\u5e76\u4e14\u7ecf\u5e38\u611f\u5230\u75bc\u75db\u3002\u53ef\u5f53\u4ed6\u4eec\u5728\u6700\u540e\u5fcd\u53d7\u7684\u75bc\u75db\u660e\u663e\u4f4e\u4e8e\u5f00\u59cb\u65f6\u7684\u75bc\u75db\u65f6\uff0c\u4ed6\u4eec\u4f1a\u8ba4\u4e3a\u8fd9\u6b21\u7ecf\u5386\u6bd4\u66f4\u77ed\u65f6\u95f4\u4f46\u5728\u76f8\u5bf9\u66f4\u75db\u82e6\u65f6\u7ed3\u675f\u66f4\u5bb9\u6613\u5fcd\u53d7\u3002<\/p>\n\n\n\n

\u662f\u4e0d\u662f\u8ff7\u7cca\u4e86\uff1f\u8ba9\u6211\u5728\u56fe\u8868\u4e0a\u5c55\u793a\u4e00\u4e0b\uff0c\u5b83\u663e\u793a\u4e86\u4e24\u6761\u7ebf \u2014\u2014 \u7070\u8272\u7684\u4e00\u6761\u7ebf\u663e\u793a\u4e86\u4e00\u4e2a\u7ed3\u80a0\u955c\u68c0\u67e5\u65f6\u95f4\u8f83\u77ed\u4e14\u660e\u663e\u66f4\u75db\u82e6\u7684\u60a3\u8005\u7684\u7ecf\u5386\u3002\u7b2c\u4e8c\u6761\u7ebf\u7684\u65f6\u95f4\u66f4\u957f\uff0c\u4f46\u6700\u540e\u51e0\u4e4e\u6ca1\u6709\u75db\u82e6\u3002<\/p>\n\n\n\n

 \u73b0\u5728\uff0c\u5982\u679c\u4f60\u731c\u731c\u770b\uff0c\u54ea\u4f4d\u60a3\u8005\u5728\u68c0\u67e5\u540e\u88ab\u8be2\u95ee\u65f6\u62a5\u544a\u6709\u66f4\u7cdf\u7cd5\u7684\u7ecf\u5386\uff1f<\/p>\n\n\n\n

\u7b54\u6848\u53ef\u80fd\u662f\u4ee4\u4eba\u60ca\u8bb6\u7684 \u2014\u2014 \u7ed3\u80a0\u955c\u68c0\u67e5\u65f6\u95f4\u8f83\u77ed\u4e14\u7ecf\u5386\u4e86\u66f4\u5267\u70c8\u75bc\u75db\u7684\u60a3\u8005\uff0c\u6bd4\u75bc\u75db\u6301\u7eed\u65f6\u95f4\u8f83\u957f\u7684\u60a3\u8005\u611f\u53d7\u5230\u66f4\u4e0d\u8212\u670d\u3002\u5c3d\u7ba1\u4ed6\u7ecf\u5386\u4e86\u66f4\u591a\u7684\u75bc\u75db\uff0c\u4f46\u5728\u68c0\u67e5\u7ec8\u6b62\u524d\u7684\u75bc\u75db\u7a0b\u5ea6\u76f8\u5bf9\u8f83\u4f4e\u3002\u8fd9\u5c31\u662f\u8fd1\u56e0\u6548\u5e94\u5728\u8d77\u4f5c\u7528\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u4e5f\u8bb8\u60a8\u7684\u7528\u6237\u5728\u4f7f\u7528 UI \u754c\u9762\u65f6\u4e0d\u4f1a\u4f53\u9a8c\u7ed3\u80a0\u955c\u68c0\u67e5\u90a3\u79cd\u75db\u82e6\uff08\u9664\u975e\u7279\u6b8a\u60c5\u51b5\uff09<\/strong>\uff0c\u4f46\u8fd9\u6761\u89c4\u539f\u5219\u9002\u7528\u4e8e\u8bb8\u591a\u5176\u4ed6\u9886\u57df \u2014\u2014 \u4e0d\u8981\u5fd8\u8bb0\u5b83\u3002<\/p>\n\n\n\n

\u8003\u8651\u4e00\u4e0b\u987a\u5e8f\u95ee\u9898<\/p>\n\n\n\n

\u8fd9\u662f\u8fd9\u4e24\u79cd\u6548\u5e94\u7684\u53e6\u4e00\u4e2a\u7528\u9014 \u2014\u2014 \u5728\u8bbe\u8ba1\u4e0b\u62c9\u5217\u8868\u548c\u9009\u9879\u987a\u5e8f\u65f6\u53ef\u4ee5\u4f7f\u7528\u5b83\u4eec\u3002\u5229\u7528\u4f60\u521b\u5efa\u7684 persona \u8003\u8651\u4ed6\u4eec\u7684\u9700\u6c42\uff1a\u4ed6\u4eec\u5728\u5bfb\u627e\u4ec0\u4e48\uff0c\u90a3\u4e48\u6700\u5408\u4e4e\u903b\u8f91\u7684\u6392\u5e8f\u65b9\u5f0f\u662f\u4ec0\u4e48\uff1f\u5982\u679c\u5b58\u5728\u4e00\u4e2a\u975e\u5e38\u7279\u6b8a\u7684\u9009\u9879\uff0c\u4f60\u5e0c\u671b\u7528\u6237\u5728\u5176\u4ed6\u9009\u9879\u4e2d\u8fdb\u884c\u9009\u62e9\uff0c\u90a3\u4e48\u53ef\u4ee5\u5c06\u5176\u653e\u7f6e\u5728\u5217\u8868\u7684\u6700\u5f00\u59cb\u6216\u6700\u672b\u5c3e\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u4e0a\u56fe\u51fa\u5904\uff1a<\/strong><\/p>\n\n\n\n

\nhttps:\/\/www.sketchappsources.com\/free-source\/1529-dropdown-select-form-style-sketch-freebie-resource.html\n<\/div><\/figure>\n\n\n\n

\u8bb0\u4f4f\u90a3\u4e2a\u56fe\u5f62 \u2014\u2014 \u90a3\u4e2a U \u5f62\u56fe\u662f\u4f60\u7684\u670b\u53cb\u3002\u7528\u8d77\u6765\uff01<\/p>\n\n\n\n

\u8fd9\u662f\u4e8b\u5b9e\u3002\u65e0\u53ef\u5426\u8ba4\uff0c\u65e0\u53ef\u4e89\u8bae\u3002\u5982\u679c\u4f60\u80fd\u5728\u4e0d\u786e\u5b9a\u4e2d\u627e\u5230\u786e\u5b9a\uff0c\u90a3\u5c31\u5e94\u8be5\u53bb\u6267\u884c\u4e0d\u662f\u5417? \u8ba9\u6211\u4eec\u6765\u770b\u770b\u5982\u4f55\u5c06\u63d0\u793a\u4fe1\u606f \u5e94\u7528 \u5230\u754c\u9762\u4e2d\uff0c\u4ee5\u53ca\u5b83\u4eec\u662f\u5982\u4f55\u63d0\u9ad8\u7528\u6237\u7684\u8ba4\u77e5\u8f7b\u677e\u5ea6\u7684\u3002<\/p>\n\n\n\n

\u8ba9\u6211\u4eec\u770b\u770b\u8fd9\u4e2a\u7b80\u5355\u7684\u767b\u5f55\u9875\u9762\u3002\u63d0\u793a\u90fd\u5728\u90a3\u91cc\uff0c\u544a\u8bc9\u7528\u6237\u4f60 \u60f3\u8981\u7684\u548c\u9700\u8981\u4ed6\u505a\u7684\u662f\u4ec0\u4e48\u3002\u4ed6\u4eec\u4e0d\u5fc5\u53bb\u8bb0\u5fc6\uff0c\u4f60\u53ef\u4ee5\u5e2e\u52a9\u4ed6\u4eec\u8bb0\u5fc6\uff0c\u8fd9\u5c31\u662f\u8fd1\u56e0\u6548\u5e94\u3002<\/p>\n\n\n\n

Mailchimp\u7f51\u7ad9\u7684\u6ce8\u518c\u9875\u9762<\/strong><\/p>\n\n\n\n

\u770b\u662f\u4ed6\u4eec\u5982\u4f55\u7ed9\u7528\u6237\u4f20\u8fbe\u4fe1\u606f\u7684 \u2014\u2014 \u6301\u7eed\u8f93\u51fa\u4ed6\u4eec\u7684\u4ef7\u503c\u89c2\u3002\u8fd9\u662f\u5341\u5206\u5173\u952e\u7684\uff0c\u4f60\u5e0c\u671b\u7528\u6237\u53ef\u4ee5\u4fe1\u4efb\u4f60\u63d0\u4f9b\u7684\u6570\u636e\uff0c\u90a3\u5c31\u8981\u7ed9\u4ed6\u4eec\u4e00\u4e9b\u597d\u5904\u3002\u4f46\u662f\u5728\u8fd9\u4e4b\u524d\uff0c\u4f60\u53ef\u4ee5\u505a\u4e00\u4ef6\u4e8b\uff1a\u542f\u52a8\u4ed6\u4eec\uff0c\u8ba9\u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u4e3a\u4f60\u63d0\u4f9b\u4f60\u9700\u8981\u7684\u7ec6\u8282\u3002<\/p>\n\n\n\n

\u770b\u4e00\u4e0b logo \u65c1\u8fb9\u7684\u6587\u5b57\uff0c\u4ed6\u4eec\u5411\u6f5c\u5728\u5ba2\u6237\u5c55\u793a\u4e86\u4f7f\u7528 Mailchimp \u7f51\u7ad9\u7684\u597d\u5904\uff0c\u8fd9\u7ed9\u4e86\u5ba2\u6237\u7ee7\u7eed\u6ce8\u518c\u7684\u542f\u52a8\u60f3\u6cd5\u3002\u5ba2\u6237\u53ea\u8981\u63d0\u4f9b\u4ed6\u4eec\u7684\u7535\u5b50\u90ae\u4ef6\uff0c\u521b\u5efa\u7528\u6237\u540d\u548c\u5bc6\u7801\uff0c\u6bd5\u7adf\u6709\u8fd9\u4e48\u591a\u597d\u5904\u5462\uff0c\u6240\u4ee5\u611f\u89c9\u8fd9\u4e5f\u6ca1\u4ec0\u4e48\uff0c\u5bf9\u5427\uff1f<\/p>\n\n\n\n

\u521b\u5efa\u5bc6\u7801 | Password creator<\/strong><\/p>\n\n\n\n

\u73b0\u5728\uff0c\u6211\u4eec\u6765\u66f4\u4ed4\u7ec6\u5730\u7814\u7a76\u4e00\u4e0b\u5bc6\u7801\u521b\u5efa\u9875\u9762\u3002\u5f53\u5f00\u59cb\u952e\u5165\u5b57\u7b26\u65f6\uff0c\u5982\u679c\u5df2\u7ecf\u6ee1\u8db3\u4e00\u4e9b\u89c4\u5219\u8981\u6c42\uff0c\u5219\u5e95\u4e0b\u63d0\u793a\u6587\u5b57\u7684\u5bf9\u6bd4\u5ea6\u4e5f\u4f1a\u76f8\u5e94\u5730\u88ab\u6539\u53d8\uff0c\u8ba9\u5b83\u4eec\u53d8\u5f97\u4e0d\u90a3\u4e48\u660e\u663e\u3002<\/p>\n\n\n\n

\u8fd9\u5c06\u8fdb\u4e00\u6b65\u51cf\u5c11\u8ba4\u77e5\u8d1f\u8377\uff0c\u56e0\u4e3a\u4f60\u4e0d\u5fc5\u67e5\u770b\u6bcf\u4e00\u6761\u8981\u6c42\u5e76\u601d\u8003\u662f\u5426\u5df2\u7ecf\u5728\u5bc6\u7801\u4e2d\u4f7f\u7528\u4e86\u8be5\u6761\u89c4\u5219\u3002\u53e6\u4e00\u4e2a\u4fbf\u6377\u7684\u65b9\u5f0f\u662f\u5728\u952e\u5165\u5bc6\u7801\u65f6\u663e\u793a\/\u9690\u85cf\u5bc6\u7801\uff0c\u786e\u4fdd\u6ca1\u6709\u4eba\u5728\u770b\uff01<\/p>\n\n\n\n

02 \u4e0d\u662f\u4f60\u60f3\u8ba9\u7528\u6237\u770b\u5230\u4ec0\u4e48\uff0c\u800c\u662f\u7528\u6237\u80fd\u770b\u5230\u4ec0\u4e48 <\/h2>\n\n\n\n

02 It\u2019s not what you want them to see, it\u2019s what they can afford to see<\/strong><\/p>\n\n\n\n

\u6709\u4e00\u4e2a\u4eba\uff0cGibson\u5148\u751f\uff0c\u4ed6\u521b\u9020\u4e86\u201c\u529f\u80fd\u53ef\u89c1\u6027\u201d\uff08affordance\uff09<\/strong>\u8fd9\u4e2a\u8bcd\u3002\u5982\u679c\u4f60\u8bfb\u8fc7\u300a\u65e5\u5e38\u7684\u8bbe\u8ba1 \u300b \uff08The Design of Everyday Things\uff09<\/strong> \uff0c\u4f60\u5c31\u4f1a\u719f\u6089\u5b83\u3002\u81ea\u4ece Gibson \u63d0\u51fa\u8fd9\u4e2a\u6982\u5ff5\u4ee5\u6765\uff0c\u6709\u4e00\u4ef6\u4e8b\u53d1\u751f\u4e86\u53d8\u5316\uff0c\u90a3\u5c31\u662f\u601d\u8003\u4ea4\u4e92\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u4f46\u662f\uff0c\u5bf9\u4e8e\u90a3\u4e9b\u6ca1\u6709\u8bfb\u8fc7 Don Norman \u4e66\u7684\u4eba\uff08\u987a\u4fbf\u8bf4\u4e00\u53e5\uff0c\u4f60\u5e94\u8be5\u8bfb\u8fd9\u672c\u4e66\uff09<\/strong> \uff0c\u8ba9\u6211\u4eec\u5728\u8fd9\u91cc\u4ecb\u7ecd\u4e00\u4e0b\u201c\u529f\u80fd\u53ef\u89c1\u6027\u201d\u7684\u6982\u5ff5\u3002\u4e3a\u4e86\u627e\u5230\u6b63\u786e\u7684\u89e3\u91ca\u65b9\u6cd5\uff0c\u6211\u60f3\u51fa\u4e86\u4e00\u4e2a\u4e3b\u610f\uff0c\u8ba9\u6211\u4eec\u518d\u505a\u4e00\u6b21\u601d\u7ef4\u5b9e\u9a8c\uff0c\u597d\u5417\uff1f<\/p>\n\n\n\n

\u5047\u8bbe\u4f60\u5bf9\u82b1\u751f\u8fc7\u654f\u3002\u5f53\u4f60\u5403\u5b83\u4eec\u65f6\uff0c\u9996\u5148\u4f60\u4f1a\u4e0a\u6c14\u4e0d\u63a5\u4e0b\u6c14\uff0c\u7136\u540e\u4f60\u7684\u5589\u5499\u4f1a\u80bf\u8d77\u6765\uff0c\u4f60\u53ef\u80fd\u90fd\u5feb\u6b7b\u4e86\u3002\u8fd9\u91cc\u7684\u91cd\u70b9\u662f\uff1a\u4f60\u4e0d\u5403\u82b1\u751f\u3002<\/p>\n\n\n\n

\u7136\u800c\uff0c\u5f53\u4f60\u770b\u5230\u82b1\u751f\u65f6\uff0c\u5b83\u4eec\u4f1a\u201c \u4f20\u8fbe \u201d\u4e00\u4e2a\u4fe1\u606f\uff1a\u201c \u628a\u6211\u5403\u6389\u5427 \u201d \uff0c\u8bf7\u628a\u5b83\u60f3\u8c61\u6210\u4e00\u4e2a\u7f8e\u597d\u7684\u3001\u4e0b\u610f\u8bc6\u7684\u884c\u52a8\u5524\u8d77\u6309\u94ae\uff08<\/strong>call to action, CTA\uff09<\/strong>\u3002\u6b64\u65f6\u7531\u4f60\u6765\u51b3\u5b9a\u662f\u5426\u8981\u5403\u5b83\u4eec\uff0c\u4f60\u7684\u51b3\u5b9a\u53ef\u80fd\u57fa\u4e8e\u81f3\u5c11\u51e0\u4e2a\u56e0\u7d20\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u4f60\u6ca1\u6709\u610f\u8bc6\u5230\u8fd9\u4e2a CTA \u5c31\u662f\u82b1\u751f\u7684\u201c\u529f\u80fd\u53ef\u89c1\u6027\u201d\u3002\u5c3d\u7ba1\u4f60\u5bf9\u5b83\u8fc7\u654f\uff0c\u4f46\u5b83\u4eec\u8fd8\u662f\u4f60\u7684\u8425\u517b\u6765\u6e90\u5bf9\u5417\uff1f\u4f60\u53ef\u80fd\u4f1a\u6b7b\uff0c\u4f46\u81f3\u5c11\u4f60\u4f1a\u5403\u9971\u809a\u5b50\u540e\u518d\u6b7b\u3002<\/p>\n\n\n\n

\u73b0\u5728\uff0c\u8ba9\u6211\u4eec\u770b\u770b\u5b83\u5728\u5b9e\u8df5\u4e2d\u7684\u4f7f\u7528\u3002\u6211\u5728\u4f8b\u5b50\u4e2d\u5df2\u7ecf\u63d0\u5230\uff0cCTA \u7684\u8981\u70b9\u662f\u8ba9\u4f60\u7684\u7528\u6237\u505a\u4f60\u60f3\u8ba9\u4ed6\u4eec\u505a\u7684\u4e8b\u3002\u6240\u4ee5\u4f60\u53ef\u4ee5\u5148\u201c\u542f\u52a8\u201d\u4ed6\u4eec\uff0c\u7136\u540e\u5728\u4f60\u7684 CTA \u4e0a\u4ee5 \u201c \u529f\u80fd\u53ef\u89c1\u6027 \u201d \u7684\u5f62\u5f0f\uff0c\u53d1\u9001\u53e6\u4e00\u6761\u4fe1\u606f\u7ed9\u4ed6\u4eec\u3002\u542c\u8d77\u6765\u4e0d\u9519\uff0c\u4e0d\u662f\u5417\uff1f\u73b0\u5728\u8ba9\u6211\u4eec\u4ed4\u7ec6\u7814\u7a76\u4e00\u4e0b\u3002<\/p>\n\n\n\n

\u5728\u4ee5\u4e0b\u8fd9\u4e2a\u7f51\u7ad9\u4e0a\u5bfb\u627e\u4e00\u4e0b CTA\uff0c\u5e76\u8bd5\u7740\u8fd0\u7528\u4f60\u5df2\u7ecf\u638c\u63e1\u7684\u77e5\u8bc6\u3002<\/p>\n\n\n\n

\u73b0\u5728\uff0c\u4f60\u6709\u6ca1\u6709\u6ce8\u610f\u5230\uff0c\u4f60\u662f\u5982\u4f55\u88ab\u90a3\u4e9b\u53ef\u7231\u7684\u5c0f\u50bb\u74dc\u52a8\u753b\u5956\u52b1\uff0c\u53bb\u5728\u6309\u94ae\u4e0a\u60ac\u505c\u7684\uff1f\u770b\u770b\u8fd9\u4e9b\u6cd5\u5219\u90fd\u662f\u600e\u4e48\u7528\u7684\uff1a\u5b83\u4eec\u5438\u5f15\u4e86\u4f60\u7684\u6ce8\u610f\u529b\uff0c\u8ba9\u4f60\u60f3\u8981\u60ac\u505c\u6309\u94ae\uff0c\u53bb\u770b\u770b\u6709\u591a\u5c11\u4e0d\u540c\u7684\u52a8\u753b\uff0c\u7ed3\u679c\u4e5f\u8bb8\u4f1a\u8ba9\u4f60\u60f3\u8981\u770b\u770b\u5b83\u4eec\u5f15\u5bfc\u7684\u540e\u7eed\u9875\u9762\u662f\u4ec0\u4e48\u3002<\/p>\n\n\n\n

\u8fd9\u662f\u4e0d\u662f\u8d85\u7ea7\u53ef\u7231\uff1f<\/strong><\/p>\n\n\n\n

\u8ba9\u4f60\u7684\u51b2\u52a8\u66f4\u52a0\u5f3a\u70c8\u7684\u662f\uff0c\u4f60\u66f4\u52a0\u4e86\u89e3\u8bbe\u8ba1\u5e08\u5728\u8bbe\u8ba1\u9875\u9762\u65f6\u4f7f\u7528\u7684\u673a\u5236\u3002\u6216\u8005\u2026\u2026\u4f60\u5df2\u7ecf\u51c6\u5907\u597d\u6b23\u8d4f\u4ed6\u4eec\u7684\u5de5\u4f5c\u4e86\uff1f\u8fd9\u662f\u4e00\u4e2a\u503c\u5f97\u6df1\u601d\u7684\u8bfe\u9898\u3002<\/p>\n\n\n\n

03 \u6df7\u4e71\u7684\u8bed\u8a00 = \u56f0\u60d1\u7684\u7528\u6237 <\/h2>\n\n\n\n

03 Confusing language = confused users<\/strong><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u4e0d\u5f00\u73a9\u7b11\uff0c\u8fd9\u662f\u4e00\u7bc7\u7814\u7a76\u7684\u6807\u9898<\/p>\n\n\n\n

\u8fd9\u662f\u6211\u5728\u7f51\u4e0a\u53d1\u73b0\u4e86\u4e00\u4efd\u51fa\u7248\u7269\uff0c\u540d\u4e3a\u300a\u4e0d\u5fc5\u8981\u5730\u4f7f\u7528\u535a\u5b66\u7684\u767d\u8bdd\u6587\u7684\u540e\u679c\uff1a\u4e0d\u5fc5\u8981\u5730\u4f7f\u7528\u957f\u8bcd\u7684\u95ee\u9898\u300b\u3002<\/p>\n\n\n\n

\u4f60\u662f\u4e0d\u662f\u5bf9\u8fd9\u4e2a\u6807\u9898\u611f\u5230\u8ff7\u60d1\uff1f\u5766\u7387\u5730\u8bf4\uff0c\u5f53\u6211\u7b2c\u4e00\u6b21\u8bfb\u5230\u5b83\u7684\u65f6\u5019\uff0c\u6211\u5f88\u8ff7\u60d1\u3002\u5176\u4e2d\u4e00\u4e2a\u539f\u56e0\u53ef\u80fd\u662f\u6211\u4e0d\u662f\u4e2a\u4ee5\u82f1\u8bed\u4e3a\u6bcd\u8bed\u7684\u4eba\u3002\u6b64\u5916\uff0c\u6211\u5728\u9605\u8bfb\u6807\u9898\u65f6\u6709\u592a\u591a\u7684\u4e8b\u60c5\u8981\u505a\u3002\u4f60\u4f1a\u60f3\u8981\u53bb\u5b66\u4e00\u4e2a\u201c\u806a\u660e\u201d\u7684\u8bcd\u6765\u63cf\u8ff0\u6211 \uff08\u4e5f\u8bb8\u8fd8\u6709\u4f60\uff09<\/strong> \u7684\u7ecf\u5386\u5417\uff1f<\/p>\n\n\n\n

\u6211\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\u5df2\u7ecf\u63d0\u5230\u4e86\u5b83\uff0c\u6240\u4ee5\u5b83\u53ef\u80fd\u542c\u8d77\u6765\u5f88\u719f\u6089\uff0c\u4e5f\u53ef\u80fd\u770b\u8d77\u6765\u4e0d\u719f\u6089\u3002\u8ba9\u6211\u4eec\u4ecb\u7ecd\u4e00\u4e0b \u8ba4\u77e5\u8d1f\u8377 \u53ca\u5176\u5bf9\u7528\u6237\u4f53\u9a8c\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u8ba4\u77e5\u7d27\u5f20\u4e0e\u8ba4\u77e5\u653e\u677e\u76f8\u53cd\u3002\u8fd9\u4e24\u8005\u90fd\u63cf\u8ff0\u4e86\u7528\u6237\u7684\u8ba4\u77e5\u8d1f\u8377\u3002\u4f46\u5982\u679c\u6211\u7ed9\u4f60\u7559\u4e0b\u4e86\u5f88\u591a\u89e3\u91ca\uff0c\u800c\u6ca1\u6709\u5b9e\u9645\u7684\u4f8b\u5b50\uff0c\u90a3\u6211\u5c31\u662f\u4e00\u4e2a\u4f2a\u541b\u5b50\uff0c\u5bf9\u5417\uff1f\u6240\u4ee5\u8ba9\u6211\u4eec\u6df1\u5165\u7814\u7a76\u4e00\u4e0b\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u536b\u62a5\u7684\u7f51\u7ad9\u3002\u4f60\u80fd\u544a\u8bc9\u6211\u7f16\u8f91\u5bf9\u4e8e\u8be5\u7f51\u7ad9\u7684\u4f18\u5148\u7ea7\u662f\u4ec0\u4e48\u5417\uff1f<\/p>\n\n\n\n

\u6211\u5bf9\u300a \u536b\u62a5 \u300b\u6709\u7231\u6709\u6068\u3002\u867d\u7136\u4ed6\u4eec\u77e5\u9053\u5982\u4f55\u62a5\u9053\u4e00\u4e2a\u6545\u4e8b\uff0c\u4f46\u6211\u6700\u5934\u75bc\u7684\u662f\u4ed6\u4eec\u7684\u754c\u9762\u3002\u6211\u660e\u767d\u4ed6\u4eec\u5e0c\u671b\u8bfb\u8005\u901a\u8fc7\u6350\u6b3e\u7684\u65b9\u5f0f\u6765\u652f\u6301\u4ed6\u4eec \u2014\u2014 \u4f46\u662f\uff0c\u8fd9\u4e00\u5b9a\u8981\u5728\u6211\u4eec\u9762\u524d\u5c55\u793a\u8fd9\u4e48\u591a\u7248\u9762\u5417\uff1f\u6bd4\u5982\uff0c\u5c06\u5176\u4e0e\u7ef4\u57fa\u767e\u79d1\u8fdb\u884c\u6bd4\u8f83\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u6211\u4eec\u90fd\u77e5\u9053\uff0c\u7ef4\u57fa\u767e\u79d1\u4e5f\u662f\u4f9d\u9760\u6350\u6b3e\u6765\u4fdd\u6301\u5f00\u6e90\u3002\u8ba9\u6211\u4eec\u6682\u65f6\u5148\u628a\u4e89\u8bae\u653e\u5728\u4e00\u8fb9\uff0c\u6211\u8bb0\u5f97\u53bb\u5e74\u4ed6\u4eec\u5728\u6bcf\u4e00\u9875\u7684\u9876\u90e8\u90fd\u5f15\u5165\u4e86\u5f39\u7a97\u8981\u6c42\u6350\u6b3e\u3002\u5b83\u5bf9\u8bb8\u591a\u8bfb\u8005\u4ea7\u751f\u4e86\u5f71\u54cd\uff0c\u8bb8\u591a\u4eba\u90fd\u6350\u6b3e\u4e86\u3002\u73b0\u5728\u8bf7\u770b\u5c4f\u5e55\u622a\u56fe\uff0c\u770b\u5230 \u201c \u7ed9\u7ef4\u57fa\u767e\u79d1\u6350\u6b3e \u201d \u7684\u6309\u94ae\u4e86\u5417\uff1f\u5982\u679c\u4f60\u60f3\u8ba9\u5b83\u66f4\u5927\uff0c\u4f60\u53ef\u4ee5\u70b9\u51fb\u5b83\u3002<\/p>\n\n\n\n

\u5b83\u5df2\u7ecf\u88ab\u79fb\u52a8\u5230\u5bfc\u822a\u680f\u7684\u5de6\u4fa7\uff0c\u8fd9\u4f7f\u5f97\u5b83\u4e0d\u90a3\u4e48\u663e\u773c\uff0c\u4f46\u4f60\u4ecd\u7136\u53ef\u4ee5\u627e\u5230\u5b83\u3002\u4e3a\u4ec0\u4e48\u6211\u8ba4\u4e3a\u8fd9\u662f\u4e00\u4e2a\u66f4\u597d\u7684\u505a\u6cd5\uff1f\u56e0\u4e3a\u4f60\u4e0d\u4f1a\u88ab\u5b83\u5206\u5fc3\uff0c\u4f60 10 \u6b21\u8bbf\u95ee\u7ef4\u57fa\u767e\u79d1\u4e2d\u6709 9 \u6b21\u662f\u4e3a\u4e86\u67e5\u770b\u4e00\u4e9b\u4fe1\u606f\uff0c\u800c\u4e0d\u662f\u4e3a\u4e86\u6350\u6b3e\uff0c\u5bf9\u5427\uff1f<\/p>\n\n\n\n

\u7ed3\u8bba\u5c31\u662f\u4f18\u5148\u54cd\u5e94\u7528\u6237\u7684\u9700\u6c42\uff0c\u800c\u4e0d\u8981\u4f18\u5148\u8003\u8651\u4f60\u4f5c\u4e3a\u8bbe\u8ba1\u5e08\u7684\u9700\u6c42\uff08\u9664\u975e\u4f60\u4e0d\u5f97\u4e0d\u8fd9\u6837\u505a\uff09<\/strong>\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u5728\u4e0b\u6587\u4e2d\u7528\u4e8e\u63cf\u8ff0\u548c\u4e3e\u4f8b\u7684\u4e00\u7cfb\u5217\u73b0\u8c61\uff0c\u662f\u6211\u6839\u636e\u8ba4\u77e5\u5fc3\u7406\u5b66\u5728\u5b9e\u8df5\u4e2d\u7684\u5e94\u7528 \uff08\u6216\u7f3a\u4e4f\uff09\u800c\u505a\u51fa\u7684\u9009\u62e9\u3002 \u4ec5\u9700 14 \u5206\u949f\uff0c\u4f60\u5c31\u80fd\u4e86\u89e3\u5230 \u8ba4\u77e5\u5fc3\u7406\u5b66\u4e2d\u7684\u4e00\u4e9b\u5728\u7528\u6237\u4f53\u9a8c\u9886\u57df\u2026<\/p>\n","protected":false},"author":1,"featured_media":58819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3851],"tags":[495],"special":[],"class_list":["post-58818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user","tag-495","entry"],"views":46473,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/58818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=58818"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/58818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/58819"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=58818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=58818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=58818"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=58818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}