{"id":59580,"date":"2022-03-03T18:02:05","date_gmt":"2022-03-03T10:02:05","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=59580"},"modified":"2022-03-03T18:02:18","modified_gmt":"2022-03-03T10:02:18","slug":"%e6%95%b0%e6%8d%ae%e6%a8%a1%e5%9e%8b%e5%88%86%e6%9e%90%e6%80%9d%e7%bb%b4%e7%9a%84%e4%b8%80%e4%ba%9b%e5%9f%ba%e6%9c%ac%e6%80%9d%e8%80%83%e4%b8%8e%e8%a7%81%e8%a7%a3","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/59580.html","title":{"rendered":"\u6570\u636e\u6a21\u578b\u5206\u6790\u601d\u7ef4\u7684\u4e00\u4e9b\u57fa\u672c\u601d\u8003\u4e0e\u89c1\u89e3"},"content":{"rendered":"\n<p><span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%95%b0%e6%8d%ae%e6%a8%a1%e5%9e%8b\" title=\"\u6570\u636e\u6a21\u578b\" target=\"_blank\">\u6570\u636e\u6a21\u578b<\/a><\/span>\u5206\u6790\u601d\u7ef4\uff0c\u5373\u5404\u79cd\u6570\u636e\u5206\u6790\u7ecf\u9a8c\u7684\u62bd\u8c61\u96c6\u5408\uff0c\u4f60\u62e5\u6709\u4e86\u66f4\u591a\u7684\u6570\u636e\u6a21\u578b\uff0c\u4e5f\u5c31\u62e5\u6709\u4e86\u66f4\u591a\u7684\u8ba4\u77e5\u201c\u6570\u636e\u201d\u4e16\u754c\u7684\u5de5\u5177\u3002\u5728\u65af\u79d1\u7279\u00b7\u4f69\u5947\u7684<strong>\u300a\u6a21\u578b\u601d\u7ef4\u300b<\/strong>\u4e00\u4e66\u4e2d\uff0c\u63d0\u5230\u4e8620\u591a\u4e2a\u601d\u7ef4\u6a21\u578b\uff0c\u6211\u4eec\u5728\u6570\u636e\u5206\u6790\u8fc7\u7a0b\u4e2d\u53ef\u80fd\u4f1a\u7ecf\u5e38\u7528\u5230\u7684\u4e3b\u8981\u6709\uff1aAARRR\uff08\u6d77\u76d7\u6a21\u578b\uff09\u3001RARRA\u3001\u6f0f\u6597\u6a21\u578b\u3001\u91d1\u5b57\u5854\u6a21\u578b\u3001RFM\u6a21\u578b\u3001\u7528\u6237\u751f\u547d\u5468\u671f\u6a21\u578b\u3001\u6ed1\u68af\u6a21\u578b\u3001\u6d88\u8d39\u8005\u884c\u4e3a\u6a21\u578b\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u5c06\u6574\u7406\u5206\u4eab\u51e0\u4e2a\u5e38\u89c1\u7684\u6570\u636e\u6a21\u578b\uff0c\u4ec5\u4f9b\u53c2\u8003\uff01<\/p>\n\n\n\n<p><strong>01<\/strong><\/p>\n\n\n\n<p><strong>AARRR\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>AARRR\u589e\u957f\u6a21\u578b\u51fa\u81ea\u4e8e<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff0c\u53c8\u79f0\u6d77\u76d7\u6a21\u578b\uff0c\u5373\u83b7\u5ba2\u3001\u6fc0\u6d3b\u3001\u7559\u5b58\u3001\u53d8\u73b0\u3001\u4f20\u64ad\u63a8\u8350\u3002<\/p>\n\n\n\n<p>\u25b6\u83b7\u53d6\u7528\u6237\uff08Acquisition\uff09\u3001\u63d0\u9ad8\u6d3b\u8dc3\u5ea6\uff08Activation\uff09\u3001\u63d0\u9ad8\u7559\u5b58\u7387\uff08Retention\uff09\u3001\u83b7\u53d6\u6536\u5165\uff08Revenue\uff09\u3001\u7528\u6237\u63a8\u8350\uff08Refer\uff09\uff0c\u8fd9\u4e2a\u4e94\u4e2a\u5355\u8bcd\u7684\u7f29\u5199\uff0c\u5206\u522b\u5bf9\u5e94\u7528\u6237\u751f\u547d\u5468\u671f\u4e2d\u76845\u4e2a\u91cd\u8981\u73af\u8282\u3002<\/p>\n\n\n\n<p>\u25b6\u83b7\u53d6\u7528\u6237\uff08Acquisition\uff09\uff1a\u901a\u8fc7\u4e00\u5b9a\u7684\u65b9\u5f0f\u8ba9\u4ea7\u54c1\u5728\u4e00\u4e9b\u6e20\u9053\u4e0a\u9762\u5f97\u5230\u5c55\u73b0\uff0c\u5e76\u4f7f\u770b\u5230\u5c55\u73b0\u7684\u7528\u6237\u8f6c\u5316\u6210\u4ea7\u54c1\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u25b6\u63d0\u9ad8\u6d3b\u8dc3\u5ea6\uff08Activation\uff09\uff1a\u63d0\u9ad8\u4ea7\u54c1\u7684\u4f7f\u7528\u7c98\u6027\uff0c\u63d0\u5347\u7528\u6237\u4f7f\u7528\u4ea7\u54c1\u7684\u6df1\u5ea6\u3002<\/p>\n\n\n\n<p>\u25b6\u63d0\u9ad8\u7559\u5b58\u7387\uff08Retention\uff09\uff1a\u5982\u4f55\u8ba9\u7528\u6237\u4e0d\u65ad\u5730\u4f7f\u7528\u6211\u4eec\u7684\u4ea7\u54c1\uff0c\u51cf\u5c11\u7528\u6237\u7684\u6d41\u5931\uff0c\u63d0\u5347\u7528\u6237\u7c98\u6027\u3002\u8ba9\u7528\u6237\u65e0\u6cd5\u79bb\u5f00\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u25b6\u83b7\u53d6\u6536\u5165\uff08Revenue\uff09\uff1a\u901a\u8fc7\u4e00\u4e9b\u624b\u6bb5\u548c\u6e20\u9053\u4ece\u7528\u6237\u90a3\u91cc\u83b7\u53d6\u6536\u76ca\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u63a8\u8350\uff08Refer\uff09\uff1a\u901a\u8fc7\u63d0\u5347\u4ea7\u54c1\u7684\u7ade\u4e89\u529b\uff0c\u4f7f\u7528\u6237\u7ed9\u4ed6\u7684\u670b\u53cb\u63a8\u8350\u6211\u4eec\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/44da448e9f5241f3bd55424f6e71f3a0.png\" alt=\"\u6570\u636e\u6a21\u578b\u5206\u6790\u601d\u7ef4\u7684\u4e00\u4e9b\u57fa\u672c\u601d\u8003\u4e0e\u89c1\u89e3\"\/><\/figure>\n\n\n\n<p>\u2586\u83b7\u53d6\u7528\u6237\uff08Acquisition\uff09\u7684\u6570\u636e\u6307\u6807\uff1a\u6d41\u91cf\u6765\u6e90\u3001\u6d41\u91cf\u8def\u5f84\u3001CAC(\u7528\u6237\u83b7\u53d6\u6210\u672c)\u3001CPC(\u6bcf\u6b21\u70b9\u51fb\u4ed8\u8d39) \u3001CPT(\u6309\u65f6\u957f\u4ed8\u8d39)\u3001 CPM(\u5343\u4eba\u6210\u672c) \u3001 CPS(\u6309\u63d0\u6210\u6536\u8d39) \u3001CPA(\u6309\u70b9\u51fb\u8ba1\u8d39) \u3001Campaign(\u5851\u9020\u54c1\u724c)\u3002<\/p>\n\n\n\n<p>\u2586\u63d0\u9ad8\u6d3b\u8dc3\u5ea6\uff08Activation\uff09\u7684\u6570\u636e\u6307\u6807\uff1aDNU(\u65e5\u65b0\u589e\u7528\u6237) \u3001DAU\/WAU\/MAU \u3001 ACU(\u5e73\u5747\u540c\u65f6\u5728\u7ebf\u4eba\u6570)\u3001 PCU(\u6700\u9ad8\u540c\u65f6\u5728\u7ebf\u4eba\u6570)\u3001 PV\u3001 UV \u3001\u610f\u5411UV(\u8fdb\u5165\u610f\u5411\u9875\u9762\u7684\u7528\u6237\u6570)\u3001 PV\/UV\u3001 CTR(\u70b9\u51fb\u7387)\u3001 \u610f\u5411UV-CTR \uff08\u70b9\u51fbUV\/\u610f\u5411UV\uff09\u3001VV(\u89c6\u9891\u64ad\u653e\u6b21\u6570)\u3001\u8bbf\u95ee\u65f6\u957f\u3001\u505c\u7559\u65f6\u957f\u3001\u6eda\u52a8\u5c4f\u6570\u3001\u4eba\u5747\u505c\u7559\u65f6\u957f\u3001\u4eba\u5747\u64cd\u4f5c\u6b21\u6570\u3001 N\u6b21\u64cd\u4f5c\u5360\u6bd4\u3001\u884c\u4e3a\u8def\u5f84\u3001\u8bbf\u95ee\u9891\u6b21\u3001\u8df3\u51fa\u7387\u3001\u7528\u6237\u6765\u6e90\u3001\u7528\u6237\u53bb\u5411\u3002<\/p>\n\n\n\n<p>\u2586\u63d0\u9ad8\u7559\u5b58\u7387\uff08Retention\uff09\u7684\u6570\u636e\u6307\u6807\uff1a\u7559\u5b58\u7387\u3001\u6b21\u65e5\u7559\u5b58\u7387\u30017\u65e5\u7559\u5b58\u7387\u300130\u65e5\u7559\u5b58\u7387\u3001\u56de\u6d41\u7387\u3001\u53ec\u56deCTR\uff08\u63d0\u53d6\u51fa\u7684\u6b63\u786e\u4fe1\u606f\u6761\u6570 \/ \u6837\u672c\u4e2d\u7684\u4fe1\u606f\u6761\u6570)\u3001\u7528\u6237\u751f\u547d\u5468\u671f (\u5468\u671f\/(1-\u5468\u671f\u5185\u65b0\u589e\u7559\u5b58\u7387))\u3002<\/p>\n\n\n\n<p>\u2586\u83b7\u53d6\u6536\u5165\uff08Revenue\uff09\u7684\u6570\u636e\u6307\u6807\uff1aGMV \u3001ARPU(\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165\uff09\u3001ARPPU(\u5e73\u5747\u6bcf\u4ed8\u8d39\u7528\u6237\u6536\u5165\uff09\u3001LTV(\u751f\u547d\u5468\u671f\u4ef7\u503c)\u3001 PBP(\u56de\u6536\u671f)\u3001 ROI(\u6295\u8d44\u56de\u62a5\u7387 )\u3001\u6536\u5165\u5730\u56fe \u3001\u5ba2\u5355\u4ef7\u3001 \u6d88\u8d39\u6b21\u6570 \u3001\u6d88\u8d39\u9891\u7387\u3001 \u8ba2\u5355\u91cf\u3001 \u5229\u6da6\u3001 \u8d2d\u4e70\u504f\u597d\u3001 \u76f4\u63a5\u5f15\u5bfc\u6210\u4ea4\u3001 \u95f4\u63a5\u5f15\u5bfc\u6210\u4ea4\u3001 \u8d2d\u4e70\u95f4\u9694\u3002<\/p>\n\n\n\n<p>\u2586\u7528\u6237\u63a8\u8350\uff08Refer\uff09\u7684\u6570\u636e\u6307\u6807\uff1a\u5206\u4eab\u7387\u3001\u5206\u4eab\u6b21\u6570\u3001K-Factor (\u75c5\u6bd2\u4f20\u64ad\u6307\u6807)\u3001 NPS\u3002<\/p>\n\n\n\n<p>\u6ce8\uff1a\u6b22\u8fce\u8865\u5145~<\/p>\n\n\n\n<p><strong>02<\/strong><\/p>\n\n\n\n<p><strong>RARRA\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>AARRR\u6700\u5f00\u59cb\u5173\u6ce8\u7684\u662f\u5982\u4f55\u83b7\u53d6\u7528\u6237\uff0c\u6240\u4ee5AARRR\u5173\u6ce8\u7684\u9996\u8981\u6307\u6807\u662f\u83b7\u5ba2\u7528\u6237\u6570\uff0c\u800cRARRA\u901a\u8fc7\u6700\u91cd\u8981\u7684\u6307\u6807\u6765\u5173\u6ce8\u589e\u957f\uff1a\u7528\u6237\u7559\u5b58\u3002<\/p>\n\n\n\n<p>RARRA\u7684\u6570\u636e\u6a21\u578b\uff0c\u672c\u8d28\u4e0a\u662f\u5728AARRR\u7684\u57fa\u7840\u4e0a\u8fdb\u884c\u987a\u5e8f\u8c03\u6574\u5f97\u5230\uff0c\u4ee5\u6ee1\u8db3\u65e5\u76ca\u83b7\u5ba2\u6210\u672c\u6240\u5e26\u6765\u7684\u538b\u529b\u6210\u672c\u3002RARRA\u6a21\u578b\u76f8\u6bd4\u4e0eAARRR\u53ef\u4ee5\u4f7f\u5f97\u83b7\u5ba2\u6210\u672c\u66f4\u4f4e\u3002<\/p>\n\n\n\n<p>\u25b6\u7528\u6237\u7559\u5b58Retention\uff1a\u5982\u4f55\u8ba9\u7528\u6237\u4e0d\u65ad\u5730\u4f7f\u7528\u6211\u4eec\u7684\u4ea7\u54c1\uff0c\u51cf\u5c11\u7528\u6237\u7684\u6d41\u5931\uff0c\u63d0\u5347\u7528\u6237\u7c98\u6027\u3002\u8ba9\u7528\u6237\u65e0\u6cd5\u79bb\u5f00\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u25b6\u7528\u6237\u6fc0\u6d3bActivation\uff1a\u63d0\u9ad8\u4ea7\u54c1\u7684\u4f7f\u7528\u7c98\u6027\uff0c\u63d0\u5347\u7528\u6237\u4f7f\u7528\u4ea7\u54c1\u7684\u6df1\u5ea6\u3002<\/p>\n\n\n\n<p>\u25b6\u7528\u6237\u63a8\u8350Referral\uff1a\u901a\u8fc7\u63d0\u5347\u4ea7\u54c1\u7684\u7ade\u4e89\u529b\uff0c\u4f7f\u7528\u6237\u7ed9\u4ed6\u7684\u670b\u53cb\u63a8\u8350\u6211\u4eec\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u25b6\u5546\u4e1a\u53d8\u73b0Revenue\uff1a\u901a\u8fc7\u4e00\u4e9b\u624b\u6bb5\u548c\u6e20\u9053\u4ece\u7528\u6237\u90a3\u91cc\u83b7\u53d6\u6536\u76ca\u3002<\/p>\n\n\n\n<p>\u25b6\u7528\u6237\u62c9\u65b0Acquisition\uff1a\u901a\u8fc7\u4e00\u5b9a\u7684\u65b9\u5f0f\u8ba9\u4ea7\u54c1\u5728\u4e00\u4e9b\u6e20\u9053\u4e0a\u9762\u5f97\u5230\u5c55\u73b0\uff0c\u5e76\u4f7f\u770b\u5230\u5c55\u73b0\u7684\u7528\u6237\u8f6c\u5316\u6210\u4ea7\u54c1\u7528\u6237\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/a16d552b67a94fa09a669caac5966b73.png\" alt=\"\u6570\u636e\u6a21\u578b\u5206\u6790\u601d\u7ef4\u7684\u4e00\u4e9b\u57fa\u672c\u601d\u8003\u4e0e\u89c1\u89e3\"\/><\/figure>\n\n\n\n<p>RARRAR\u9996\u5148\u5173\u6ce8\u7684\u662f\u4ea7\u54c1\u7684\u7559\u5b58\u60c5\u51b5\u3002\u5f53\u4ea7\u54c1\u7684\u7559\u5b58\u60c5\u51b5\u4e0d\u597d\uff0c\u8981\u4f18\u5316\u4ea7\u54c1\u7684\u4f7f\u7528\u4f53\u9a8c\u3001\u529f\u80fd\u548c\u8fd0\u8425\u65b9\u5f0f\u3002\u5f53\u8fd9\u4e09\u65b9\u9762\u90fd\u5f97\u5230\u4f18\u5316\u63d0\u5347\uff0c\u63a5\u4e0b\u6765\u5c31\u8fdb\u63d0\u4f9b\u7528\u6237\u7684\u6d3b\u8dc3\u5ea6\uff0c\u4ee5\u53ca\u5546\u4e1a\u5316\u65b9\u9762\u7684\u5c1d\u8bd5\uff0c\u7b49\u5230\u8fd9\u4e9b\u90fd\u505a\u597d\u4e86\uff0c \u5c31\u5927\u89c4\u6a21\u7684\u63a8\u5e7f\u4ea7\u54c1\u5173\u6ce8\u83b7\u5ba2\u6570\u636e\u6307\u6807\u3002<\/p>\n\n\n\n<p>\u2586\u7528\u6237\u7559\u5b58\u6570\u636e\u6307\u6807\uff1a\u7559\u5b58\u7387\u3001\u6b21\u65e5\u7559\u5b58\u7387\u30017\u65e5\u7559\u5b58\u7387\u300130\u65e5\u7559\u5b58\u7387\u3001\u56de\u6d41\u7387\u3001\u53ec\u56deCTR\uff08\u63d0\u53d6\u51fa\u7684\u6b63\u786e\u4fe1\u606f\u6761\u6570 \/ \u6837\u672c\u4e2d\u7684\u4fe1\u606f\u6761\u6570)\u3001\u7528\u6237\u751f\u547d\u5468\u671f (\u5468\u671f\/(1-\u5468\u671f\u5185\u65b0\u589e\u7559\u5b58\u7387))\u3002<\/p>\n\n\n\n<p>\u2586\u7528\u6237\u6fc0\u6d3b\u6570\u636e\u6307\u6807\uff1aDNU(\u65e5\u65b0\u589e\u7528\u6237) \u3001DAU\/WAU\/MAU \u3001 ACU(\u5e73\u5747\u540c\u65f6\u5728\u7ebf\u4eba\u6570)\u3001 PCU(\u6700\u9ad8\u540c\u65f6\u5728\u7ebf\u4eba\u6570)\u3001 PV\u3001 UV \u3001\u610f\u5411UV(\u8fdb\u5165\u610f\u5411\u9875\u9762\u7684\u7528\u6237\u6570)\u3001 PV\/UV\u3001 CTR(\u70b9\u51fb\u7387)\u3001 \u610f\u5411UV-CTR \uff08\u70b9\u51fbUV\/\u610f\u5411UV\uff09\u3001VV(\u89c6\u9891\u64ad\u653e\u6b21\u6570)\u3001\u8bbf\u95ee\u65f6\u957f\u3001\u505c\u7559\u65f6\u957f\u3001\u6eda\u52a8\u5c4f\u6570\u3001\u4eba\u5747\u505c\u7559\u65f6\u957f\u3001\u4eba\u5747\u64cd\u4f5c\u6b21\u6570\u3001 N\u6b21\u64cd\u4f5c\u5360\u6bd4\u3001\u884c\u4e3a\u8def\u5f84\u3001\u8bbf\u95ee\u9891\u6b21\u3001\u8df3\u51fa\u7387\u3001\u7528\u6237\u6765\u6e90\u3001\u7528\u6237\u53bb\u5411\u3002<\/p>\n\n\n\n<p>\u2586\u7528\u6237\u63a8\u8350\u6570\u636e\u6307\u6807\uff1a\u5206\u4eab\u7387\u3001\u5206\u4eab\u6b21\u6570\u3001K-Factor (\u75c5\u6bd2\u4f20\u64ad\u6307\u6807)\u3001 NPS\u3002<\/p>\n\n\n\n<p>\u2586\u5546\u4e1a\u53d8\u73b0\u6570\u636e\u6307\u6807\uff1aGMV \u3001ARPU(\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165\uff09\u3001ARPPU(\u5e73\u5747\u6bcf\u4ed8\u8d39\u7528\u6237\u6536\u5165\uff09\u3001LTV(\u751f\u547d\u5468\u671f\u4ef7\u503c)\u3001 PBP(\u56de\u6536\u671f)\u3001 ROI(\u6295\u8d44\u56de\u62a5\u7387 )\u3001\u6536\u5165\u5730\u56fe \u3001\u5ba2\u5355\u4ef7\u3001 \u6d88\u8d39\u6b21\u6570 \u3001\u6d88\u8d39\u9891\u7387\u3001 \u8ba2\u5355\u91cf\u3001 \u5229\u6da6\u3001 \u8d2d\u4e70\u504f\u597d\u3001 \u76f4\u63a5\u5f15\u5bfc\u6210\u4ea4\u3001 \u95f4\u63a5\u5f15\u5bfc\u6210\u4ea4\u3001 \u8d2d\u4e70\u95f4\u9694\u3002<\/p>\n\n\n\n<p>\u2586\u7528\u6237\u62c9\u65b0\u6570\u636e\u6307\u6807\uff1a\u6d41\u91cf\u6765\u6e90\u3001\u6d41\u91cf\u8def\u5f84\u3001CAC(\u7528\u6237\u83b7\u53d6\u6210\u672c)\u3001CPC(\u6bcf\u6b21\u70b9\u51fb\u4ed8\u8d39) \u3001CPT(\u6309\u65f6\u957f\u4ed8\u8d39)\u3001 CPM(\u5343\u4eba\u6210\u672c) \u3001 CPS(\u6309\u63d0\u6210\u6536\u8d39) \u3001CPA(\u6309\u70b9\u51fb\u8ba1\u8d39) \u3001Campaign(\u5851\u9020\u54c1\u724c)\u3002<\/p>\n\n\n\n<p>\u6ce8\uff1a\u6b22\u8fce\u8865\u5145~<\/p>\n\n\n\n<p><strong>03<\/strong><\/p>\n\n\n\n<p><strong>\u6f0f\u6597\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>\u5373\u7528\u6237\u884c\u4e3a\u8def\u5f84\u6240\u8981\u7ecf\u8fc7\u7684\u6838\u5fc3\u6d41\u7a0b\u6b65\u9aa4\uff0c\u7528\u6237\u5728\u6d41\u7a0b\u7684\u8d70\u5411\u8fc7\u7a0b\u4e2d\u4f1a\u9010\u6e10\u7684\u51cf\u5c11\u3002\u5173\u4e8e\u6f0f\u6597\u6a21\u578b\uff0c\u672c\u8d28\u662f\u5206\u89e3\u548c\u91cf\u5316\uff0c\u4ece\u83b7\u53d6\u7528\u6237\u5230\u6700\u7ec8\u8f6c\u5316\u6210\u8d2d\u4e70\u8fd9\u6574\u4e2a\u6d41\u7a0b\u4e2d\u7684\u4e00\u4e2a\u4e2a\u5b50\u73af\u8282\uff0c\u76f8\u90bb\u73af\u8282\u7684\u8f6c\u5316\u7387\u5219\u5c31\u662f\u6307\u7528\u6570\u636e\u6307\u6807\u6765\u91cf\u5316\u6bcf\u4e00\u4e2a\u6b65\u9aa4\u7684\u8868\u73b0\u3002\u6240\u4ee5\u6574\u4e2a\u6f0f\u6597\u6a21\u578b\u5c31\u662f\u5148\u5c06\u6574\u4e2a\u8d2d\u4e70\u6d41\u7a0b\u62c6\u5206\u6210\u4e00\u4e2a\u4e2a\u6b65\u9aa4\uff0c\u7136\u540e\u7528\u8f6c\u5316\u7387\u6765\u8861\u91cf\u6bcf\u4e00\u4e2a\u6b65\u9aa4\u7684\u8868\u73b0\uff0c\u6700\u540e\u901a\u8fc7\u5f02\u5e38\u7684\u6570\u636e\u6307\u6807\u627e\u51fa\u6709\u95ee\u9898\u7684\u73af\u8282\uff0c\u4ece\u800c\u89e3\u51b3\u95ee\u9898\uff0c\u4f18\u5316\u8be5\u6b65\u9aa4\uff0c\u6700\u7ec8\u8fbe\u5230\u63d0\u5347\u6574\u4f53\u8f6c\u5316\u7387\u7684\u76ee\u7684\uff0c\u6574\u4f53\u6f0f\u6597\u6a21\u578b\u7684\u6838\u5fc3\u601d\u60f3\u5176\u5b9e\u53ef\u4ee5\u5f52\u4e3a\u5206\u89e3\u548c\u91cf\u5316\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/ffdbf9e5044a44898078bcabb8b8c668.png\" alt=\"\u6570\u636e\u6a21\u578b\u5206\u6790\u601d\u7ef4\u7684\u4e00\u4e9b\u57fa\u672c\u601d\u8003\u4e0e\u89c1\u89e3\"\/><\/figure>\n\n\n\n<p>\u53ef\u4ee5\u901a\u8fc7\u8fd9\u79cd\u5206\u89e3\u548c\u91cf\u5316\u7684\u5f62\u5f0f\uff0c\u5c06\u95ee\u9898\u8fdb\u884c\u4e0d\u65ad\u7684\u62c6\u89e3\uff0c\u6700\u540e\u901a\u8fc7\u91cf\u5316\u7684\u5f62\u5f0f\u6765\u8f85\u52a9\u8fbe\u6210\u76ee\u6807\uff0c\u6216\u8005\u9488\u5bf9\u5f02\u5e38\u7684\u6b65\u9aa4\u8fdb\u884c\u8c03\u4f18\uff0c\u6700\u7ec8\u8fbe\u5230\u603b\u76ee\u6807\u3002\u5b83\u53ef\u4ee5\u5e7f\u6cdb\u5e94\u7528\u4e8e\u6d41\u91cf\u76d1\u63a7\u3001\u4ea7\u54c1\u76ee\u6807\u8f6c\u5316\u7b49\u65e5\u5e38\u6570\u636e\u8fd0\u8425\u5de5\u4f5c\u4e2d\uff0c\u79f0\u4e4b\u4e3a\u8f6c\u5316\u6f0f\u6597\uff1b\u4e5f\u53ef\u4ee5\u7528\u4e8e\u4ea7\u54c1\u3001\u670d\u52a1\u9500\u552e\uff0c\u79f0\u4e4b\u4e3a\u9500\u552e\u6f0f\u6597\u3002<\/p>\n\n\n\n<p>\u6ce8\uff1a\u6b22\u8fce\u8865\u5145~<\/p>\n\n\n\n<p><strong>04<\/strong><\/p>\n\n\n\n<p><strong>\u91d1\u5b57\u5854\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>\u53ef\u4ee5\u5728\u505a\u7cbe\u7ec6\u5316\u8fd0\u8425\uff0c\u7528\u6237\u5206\u5c42\u65f6\u4f7f\u7528\uff0c\u6bd4\u5982\u53ef\u4ee5\u5c06\u7528\u6237\u5206\u6210\uff1a<strong>\u5934\u90e8\u7528\u6237\u3001\u4e2d\u8170\u90e8\u7528\u6237\u3001\u5e95\u90e8\u7528\u6237<\/strong>\uff1b\u4e5f\u53ef\u4ee5\u5206\u6210\uff1a\u5408\u4f19\u4eba\u3001\u4ed8\u8d39\u4f1a\u5458\u3001\u590d\u8d2d\u7528\u6237\u3001\u6210\u4ea4\u7528\u6237\u3001\u6d4f\u89c8\u7528\u6237\u7b49\u7b49\u3002<strong>\u9a6c\u65af\u6d1b\u9700\u6c42\u5c42\u6b21\u7406\u8bba\u5176\u5b9e\u4e5f\u662f\u91d1\u5b57\u5854\u6a21\u578b\u7684\u4e00\u4e2a\u5e94\u7528\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/4efb8f95d6114d299890f6e4368abf32.png\" alt=\"\u6570\u636e\u6a21\u578b\u5206\u6790\u601d\u7ef4\u7684\u4e00\u4e9b\u57fa\u672c\u601d\u8003\u4e0e\u89c1\u89e3\"\/><\/figure>\n\n\n\n<p>\u6ce8\uff1a\u6b22\u8fce\u8865\u5145~<\/p>\n\n\n\n<p><strong>05<\/strong><\/p>\n\n\n\n<p><strong>RFM\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>\u8861\u91cf\u5ba2\u6237\u4ef7\u503c\u548c\u5ba2\u6237\u521b\u5229\u80fd\u529b\u7684\u91cd\u8981\u5de5\u5177\u548c\u624b\u6bb5\uff0c\u662f\u7535\u5546\u8fd0\u8425\u6240\u6bd4\u77e5\u7684\u5206\u6790\u6a21\u578b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/34fd2bf75573425a85963b22eaf1583d.png\" alt=\"\u6570\u636e\u6a21\u578b\u5206\u6790\u601d\u7ef4\u7684\u4e00\u4e9b\u57fa\u672c\u601d\u8003\u4e0e\u89c1\u89e3\"\/><\/figure>\n\n\n\n<p><strong>\u25b6R\uff08Recency\uff09\u4ee3\u8868\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u3002<\/strong>\u7406\u8bba\u4e0a\u6765\u8bf4,\u4e0a\u4e00\u6b21\u6d88\u8d39\u65f6\u95f4\u8d8a\u8fd1\u7684\u5ba2\u6237\u662f\u8d8a\u4f18\u8d28\u7684\u5ba2\u6237,\u8be5\u90e8\u5206\u5ba2\u6237\u4e0e\u5e97\u94fa\u7684\u5173\u7cfb\u66f4\u52a0\u7d27\u5bc6,\u66f4\u52a0\u5bb9\u6613\u89e6\u8fbe;\u8ddd\u79bb\u5f53\u524d\u4e0a\u4e00\u6b21\u6d88\u8d39\u8d8a\u8fdc\u7684\u5ba2\u6237,\u8d8a\u6709\u6d41\u5931\u7684\u98ce\u9669\u3002<\/p>\n\n\n\n<p><strong>\u25b6F\uff08Frequency\uff09\u4ee3\u8868\u6d88\u8d39\u9891\u7387\u3002<\/strong>\u53ef\u4ee5\u8bf4\u6700\u5e38\u8d2d\u4e70\u7684\u5ba2\u6237,\u662f\u6ee1\u610f\u5ea6\u6700\u9ad8\u7684\u5ba2\u6237,\u4e5f\u662f\u5fe0\u8bda\u5ea6\u8f83\u9ad8\u7684\u5ba2\u6237\u3002\u63d0\u5347\u5ba2\u6237\u7684\u8d2d\u4e70\u9891\u7387\u610f\u5473\u7740\u63d0\u9ad8\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\u7684\u8d21\u732e\u3002<\/p>\n\n\n\n<p><strong>\u25b6M\uff08Monetary\uff09\u4ee3\u8868\u6d88\u8d39\u91d1\u989d\u3002<\/strong>\u6d88\u8d39\u91d1\u989d\u662f\u5ba2\u6237\u8d21\u732e\u7684\u6700\u76f4\u63a5\u7684\u4f53\u73b0,\u6211\u4eec\u6240\u505a\u7684\u6240\u6709\u8fd0\u8425\u6d3b\u52a8\u90fd\u662f\u4e3a\u4e86\u63d0\u5347\u5ba2\u6237\u7684\u6d88\u8d39\u91d1\u989d\u3002<\/p>\n\n\n\n<p>\u6ce8\uff1a\u6b22\u8fce\u8865\u5145~<\/p>\n\n\n\n<p><strong>06<\/strong><\/p>\n\n\n\n<p><strong>SWOT\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>SWOT\u662f\u6700\u5e38\u7528\u7684\u7ade\u4e89\u6001\u52bf\u548c\u7ade\u4e89\u673a\u4f1a\u7684\u5206\u6790\u6a21\u578b\uff0c\u5229\u7528\u4e8c\u7ef4\u56db\u8c61\u9650\u7684\u65b9\u5f0f\u5206\u6210\uff1aS (strengths)\u662f\u4f18\u52bf\u3001W (weaknesses)\u662f\u52a3\u52bf\u3001O (opportunities)\u662f\u673a\u4f1a\u3001T (threats)\u662f\u5a01\u80c1\u56db\u4e2a\u7ef4\u5ea6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/2c7a1bffa43b442992ff894068793ffc.png\" 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/3e497eae985044d5ba7f506b21b03fe2.png\" 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