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  1. \u6309\u60ef\u4f8b\uff0c\u8fd8\u662f\u5148\u6765\u4e00\u5242\u9e21\u6c64\u3002<\/li><\/ol>\n\n\n\n

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    1. \u589e\u957f\u9ed1\u5ba2\u5e38\u7528\u7684\u5de5\u5177\u7bb1\u3002GoogleAnalytics\uff1bMixpanel\uff1bKissMetircs\uff1bUserCycle\uff1bCustomer.io\uff1bOptimize.ly\uff1bBasecamp\uff0837signal\u7684\u9879\u76ee\u7ba1\u7406\u8f6f\u4ef6\uff09<\/li>
    2. PMF<\/a><\/span>\uff1aMarc Andreessen\u5c06\u201c\u4ea7\u54c1\u4e0e\u5e02\u573a\u76f8\u5951\u5408\u201d\u7684\u8fd9\u4e00\u72b6\u6001\u79f0\u4e3aPMF\uff08Product\/Market Fit\uff09\u3002\u5728\u8fbe\u6210PMF\u4e4b\u524d\uff0c\u8fc7\u65e9\u7684\u63a8\u5e7f\u548c\u8fc7\u591a\u7684\u4f18\u5316\u90fd\u662f\u4e0d\u5fc5\u8981\u7684\u3002\u521b\u9020\u6b63\u786e\u7684\u4ea7\u54c1\u4e5f\u662f\u201c\u589e\u957f\u9ed1\u5ba2\u201d\u7684\u7b2c\u4e00\u4e2a\u6b65\u9aa4\u3002<\/li>
    3. \u6700\u5c0f\u5316\u53ef\u884c\u4ea7\u54c1\u3002\u5728\u5e02\u573a\u4e0d\u786e\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u8d38\u7136\u503e\u5c3d\u5168\u529b\u6295\u5165\u8d44\u6e90\u5927\u89c4\u6a21\u8fdb\u5165\u662f\u5371\u9669\u7684\u3002\u9a8c\u8bc1\u4ea7\u54c1\u65b9\u5411\u662f\u5426\u53ef\u884c\uff0c\u53ef\u4ee5\u901a\u8fc7\u201c\u66f4\u806a\u660e\u201d\u7684\u529e\u6cd5\u6765\u5b8c\u6210\u3002\u8fd9\u5c31\u662f\u7845\u8c37\u4f5c\u5bb6\u827eEricRies\u5728\u300a\u7cbe\u76ca\u521b\u4e1a\u300b\u4e2d\u63d0\u5230\u7684\uff08Minimum Viable Product\uff0c\u7b80\u79f0MVP\uff09\u7684\u6982\u5ff5\u3002MVP\u5c31\u662f\u5c06\u4ea7\u54c1\u539f\u578b\u7528\u6700\u7b80\u6d01\u7684\u5b9e\u73b0\u65b9\u5f0f\u5f00\u53d1\u51fa\u6765\uff0c\u8fc7\u6ee4\u6389\u5197\u4f59\u6742\u97f3\u548c\u9ad8\u7ea7\u7279\u6027\uff0c\u5feb\u901f\u6295\u653e\u5e02\u573a\u8ba9\u76ee\u6807\u7528\u6237\u4e0a\u624b\u4f7f\u7528\uff0c\u7136\u540e\u901a\u8fc7\u4e0d\u65ad\u5730\u542c\u53d6\u53cd\u9988\u638c\u63e1\u6709\u4ef7\u503c\u7684\u4fe1\u606f\uff0c\u7531\u6b64\u5bf9\u4ea7\u54c1\u539f\u578b\u8fed\u4ee3\u4f18\u5316\u3002MVP\u7684\u4e00\u4e2a\u5f88\u597d\u7684\u5b9e\u73b0\u65b9\u5f0f\u662f\u5fae\u4fe1\u516c\u4f17\u53f7\uff0c\u6bd4\u5982\u5404\u5927app\u7684\u5fae\u4fe1\u670d\u52a1\u53f7\uff0c\u5c31\u662f\u4e00\u4e2aapp\u3002<\/li>
    4. \u5185\u5bb9\u8425\u9500\u3002\u6839\u636e\u7f8e\u56fd\u5185\u5bb9\u8425\u9500\u534f\u4f1a\uff08contentmarketing institute\uff09\u7684\u5b9a\u4e49\uff0c\u5185\u5bb9\u8425\u9500\u662f\u4e00\u79cd\u901a\u8fc7\u751f\u4ea7\u53d1\u5e03\u6709\u4ef7\u503c\u7684\u3001\u4e0e\u76ee\u6807\u4eba\u7fa4\u6709\u5173\u8054\u7684\u3001\u6301\u7eed\u6027\u7684\u5185\u5bb9\u6765\u5438\u5f15\u76ee\u6807\u4eba\u7fa4\u3001\u6539\u53d8\u6216\u5f3a\u5316\u76ee\u6807\u4eba\u7fa4\u7684\u884c\u4e3a\uff0c\u4ee5\u4ea7\u751f\u5546\u4e1a\u5316\u76ee\u7684\u7684\u8425\u9500\u65b9\u5f0f\u3002<\/li><\/ol>\n\n\n\n

      \u5185\u5bb9\u8425\u9500\u7684\u6ce8\u610f\u4e8b\u98791\uff09\u77e5\u9053\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u662f\u8c01\uff1b2\uff09\u6253\u9020\u4e00\u53f0\u5185\u5bb9\u6301\u7eed\u8f93\u51fa\u7684\u5f15\u64ce\uff1b3\uff09\u64b0\u5199\u8038\u52a8\u7684\u6807\u9898\uff1b4\uff09\u4fdd\u8bc1\u6587\u7ae0\u957f\u5ea6\uff1b5\uff09\u9f13\u52b1\u53d7\u4f17\u53c2\u4e0e\u4e92\u52a8\uff1b6\uff09\u9009\u62e9\u5408\u9002\u7684\u53d1\u5e03\u6e20\u9053\u3002<\/p>\n\n\n\n

      1. \u6346\u7ed1\u4e0b\u8f7d\u3002\u8c4c\u8c46\u835a\u8bbe\u8ba1\u7684\u4e0b\u8f7d\u601d\u8def\u975e\u5e38\u795e\u5947\uff0c\u7528\u6237\u5728\u641c\u7d22\u67d0\u4e9b\u70ed\u95e8\u5e94\u7528\u7684\u65f6\u5019\uff0c\u4e0b\u8f7d\u7684\u5176\u5b9e\u662f\u7279\u5b9a\u7684\u8c4c\u8c46\u835a\u5b89\u88c5\u5305\u3002\u6253\u5f00\u540e\u81ea\u52a8\u5f00\u59cb\u4e0b\u8f7d\u8fd9\u6b3e\u70ed\u95e8\u5e94\u7528\u3002\u4e3a\u4e86\u5f25\u8865\u4ece\u6d4f\u89c8\u5668\u5230\u5e94\u7528\u5185\u7684\u953b\u70bc\uff0c\u8c4c\u8c46\u835a\u4e3a\u6bcf\u4e00\u4e2a\u5e94\u7528\u90fd\u5f00\u53d1\u4e86\u4e0d\u540c\u7248\u672c\u7684\u5b89\u88c5\u5305\u3002\u6bd4\u5982zmbz_wandoujia.apk\u5c31\u662f\u8c4c\u8c46\u835a\u4e13\u95e8\u4e3a\u201c\u6700\u7f8e\u58c1\u7eb8\u201d\u8fd9\u4e2a\u5e94\u7528\u8bbe\u8ba1\u7684\u5b89\u88c5\u5305\u3002\uff08\u4e0d\u77e5\u9053\u662f\u5426\u73b0\u5728\u8fd8\u6709\u7528\u8c4c\u8c46\u835a\u8fd9\u4e2a\u4ea7\u54c1\u7684\u670b\u53cb\u6ca1\u6709\uff0c\u8bb0\u5f97\u4e00\u9e23\u8bf4\u8fc7\uff0c\u5e94\u7528\u5546\u5e97\u5c5e\u4e8e\u4e00\u4e2a\u8fc7\u6e21\u6218\u573a\uff0c\u8fd9\u51e0\u5e74\u5df2\u7ecf\u8f89\u714c\u4e0d\u5728\u4e86\uff09<\/li><\/ol>\n\n\n\n

        7.\u4e00\u4e2a\u529f\u80fd\u660e\u786e\u3001\u8f6c\u5316\u7387\u8f83\u9ad8\u7684\u7f51\u7ad9\uff0c\u5fc5\u987b\u8ba9\u7528\u6237\u5728\u7b2c\u4e00\u65f6\u95f4\u660e\u767d\u5b83\u7684\u4f5c\u7528\u548c\u4ef7\u503c\uff0c\u5e76\u4e14\u7528\u6700\u9192\u76ee\u7684\u65b9\u5f0f\u5448\u73b0\u51fa\u63a5\u4e0b\u6765\u8981\u505a\u7684\u52a8\u4f5c\uff0c\u5c3d\u53ef\u80fd\u6392\u9664\u4e0e\u6838\u5fc3\u76ee\u6807\u65e0\u5173\u7684\u5176\u4ed6\u8981\u7d20\uff0c\u51cf\u5c11\u65e0\u610f\u4e49\u7684\u89c6\u89c9\u5e72\u6270\uff0c\u5373\u201c\u522b\u8ba9\u7528\u6237\u601d\u8003\u201d\u3002<\/p>\n\n\n\n

        1. \u91cd\u5b9a\u5411\u201cRetargeting\u201d\u5728\u7ebf\u5e7f\u544a\u6280\u672f\u3002\u9996\u5148\u4f60\u9700\u8981\u5728\u7f51\u7ad9\u91cc\u63d2\u5165\u4e00\u6bb5\u8ffd\u8e2a\u4ee3\u7801\uff0c\u5f53\u7528\u6237\u8fdb\u5165\u8be5\u9875\u9762\u540e\uff0c\u4ee3\u7801\u5c31\u4f1a\u5728\u4ed6\u4eec\u7684\u7535\u8111\u91cc\u690d\u5165\u4e00\u4e2acookie\uff0c\u5b83\u4f1a\u6807\u8bb0\u51fa\u7528\u6237\u8eab\u4efd\u548c\u611f\u5174\u8da3\u7684\u5546\u54c1\u4fe1\u606f\u3002\u5f53\u8fd9\u4e2a\u7528\u6237\u8bbf\u95ee\u5176\u4ed6\u7f51\u7ad9\u65f6\uff0c\u53ea\u8981\u8be5\u7f51\u7ad9\u52a0\u5165\u4e86 \u91cd\u5b9a\u5411\u5e7f\u544a\u8054\u76df\uff0c\u5c31\u6709\u8d44\u683c\u8bfb\u53d6\u51facookie\u4e2d\u8bb0\u5f55\u7684\u7528\u6237\u8eab\u4efd\u548c\u5546\u54c1\u4fe1\u606f\uff0c\u5e76\u5c06\u52a8\u6001\u7684\u5e7f\u544a\u4f4d\u201c\u6389\u5305\u201d\u6210\u7528\u6237\u611f\u5174\u8da3\u7684\u5546\u54c1\u5e7f\u544a\u3002\u8fd9\u91cc\u7684\u91cd\u5b9a\u5411\u5e7f\u544a\u8054\u76df\u6cdb\u6307\u7b2c\u4e09\u65b9\u7684\u91cd\u5b9a\u5411\u5e7f\u544a\u670d\u52a1\u5546\uff0c\u5982adrool\u3001retargter\u3001chango\uff0c\u4e5f\u5305\u62ec\u50cfgoogle adwords\u8fd9\u6837\u4e13\u4e1a\u7684\u5c55\u793a\u5e7f\u544a\u529f\u80fd\u3002<\/li>
        2. \u4ee5\u524d\u603b\u770b\u96f7\u8fbe\u56fe\u800c\u4e0d\u660e\u89c9\u5389\uff0c\u4eca\u5929\u770b\u4e86\u767e\u59d3\u7f51\u5bf9\u4e8e\u4ed6\u4eec\u7535\u8bdd\u9500\u552e\u56e2\u961f\u7684KPI\u8003\u6838\u56fe\u624d\u77e5\u9053\u8fd9\u79cd\u56fe\u6700\u5927\u7684\u4f5c\u7528\u662f\u770b\u77ed\u677f\u548c\u957f\u5904\u3002\u5f53\u4e0d\u540c\u7684\u4eba\u7684\u4e0d\u540c\u7279\u70b9\u7528\u96f7\u8fbe\u56fe\u5c55\u73b0\u51fa\u6765\u7684\u65f6\u5019\uff0c\u80fd\u6e05\u6670\u5730\u53d1\u73b0\u4ed6\u4eec\u7684\u7279\u70b9\u3002<\/li>
        3. \u8861\u91cf\u75c5\u6bd2\u4f20\u64ad\u7684\u4e24\u5927\u6307\u6807\u662fK\u56e0\u5b50\uff08K Factor\uff09\u548c\u75c5\u6bd2\u5faa\u73af\u5468\u671f\uff08Viral Cycle Time\uff09\u3002K\u56e0\u5b50=\u611f\u67d3\u7387*\u8f6c\u5316\u7387\u3002\u611f\u67d3\u7387\u662f\u6307\u67d0\u4e2a\u7528\u6237\u5411\u5176\u4ed6\u4eba\u4f20\u64ad\u4ea7\u54c1\u7684\u7a0b\u5ea6\uff0c\u8f6c\u5316\u7387\u662f\u611f\u67d3\u7528\u6237\u8f6c\u5316\u6210\u65b0\u7528\u6237\u7684\u6bd4\u4f8b\u3002\u63d0\u9ad8K\u56e0\u5b50\u5c31\u8981\u540c\u65f6\u63d0\u9ad8\u611f\u67d3\u7387\u548c\u8f6c\u5316\u7387\u30021\uff09\u9f13\u52b1\u7528\u6237\u591a\u53d1\u9001\u9080\u8bf7\uff0c\u5982\u5728\u4e00\u5bf9\u4e00\u7684\u901a\u8baf\u5f55\u8054\u7cfb\u4eba\u9080\u8bf7\u4e4b\u5916\uff0c\u589e\u52a0\u53d1\u5fae\u535a\u3001\u90ae\u4ef6\u7fa4\u53d1\u9009\u9879\uff1b2\uff09\u4f18\u5316\u6ce8\u518c\u6b65\u9aa4\uff0c\u63d0\u9ad8\u8f6c\u5316\u6210\u529f\u7387\u3002<\/li><\/ol>\n\n\n\n

          \u75c5\u6bd2\u5faa\u73af\u5468\u671f\uff0c\u662f\u6307\u4ece\u7528\u6237\u53d1\u51fa\u75c5\u6bd2\u9080\u8bf7\uff0c\u5230\u65b0\u7528\u6237\u5b8c\u6210\u8f6c\u5316\uff08\u5982\u70b9\u51fb\u9605\u8bfb\u3001\u6ce8\u518c\u3001\u6d88\u8d39\u7684\u884c\u4e3a\uff09\u6240\u82b1\u8d39\u7684\u65f6\u95f4\u3002\u75c5\u6bd2\u5faa\u73af\u5468\u671f\u8d8a\u77ed\uff0c\u6548\u679c\u8d8a\u597d\u3002<\/p>\n\n\n\n

          1. \u75c5\u6bd2\u4f20\u64ad\u7684\u6848\u4f8b\u4e4b\u4e00\u8ba9\u6211\u5370\u8c61\u6df1\u523b\uff1aBUG\u8425\u9500\uff0c\u8c0e\u79f0\u4ea7\u54c1\u51fabug\uff0c\u8ba9\u5927\u5bb6\u53bb\u54c4\u62a2\u3002\u5178\u578b\u6848\u4f8b\u662f2013\u5e746\u6708\u767e\u5ea6\u4e91\u76d8\u88ab\u7206100G\u7f51\u76d8\u53ea\u8981\u4e94\u6bdb\u94b1\u3002\u7c7b\u4f3c\u7684\u8fd8\u6709\u8fc5\u96f7\u4f1a\u5458\u3002\u4f5c\u8005\u4e00\u53e5\uff1a\u8981\u77e5\u9053\uff0c\u5728\u77e5\u4e4e\u4e0a\u4e00\u4e2a\u201c\u54ea\u4e9b\u4e1c\u897f\u4e70\u4e86\u4e4b\u540e\u4f1a\u8ba9\u4eba\u56e0\u751f\u6d3b\u8d28\u91cf\u548c\u5e78\u798f\u611f\u63d0\u5347\u800c\u611f\u89c9\u76f8\u89c1\u6068\u665a\u201d\u7684\u8ba8\u8bba\u4e2d\uff0c\u201c\u8fc5\u96f7\u4f1a\u5458\u201d\u4e00\u9879\u53ef\u662f\u83b7\u5f97\u4e86\u8fd16000\u7968\u7684\u8d85\u9ad8\u4eba\u6c14\u3002<\/li>
          2. Airbnb\u5728\u521b\u7acb\u4e4b\u521d\u56e0\u4e3a\u6ca1\u6709\u6536\u5165\u6765\u6e90\uff0c\u4e24\u4f4d\u521b\u59cb\u4eba\u4e70\u6765\u76d2\u88c5\u9ea6\u7247\uff0c\u7136\u540e\u5c06\u5305\u88c5\u76d2\u91cd\u65b0\u8bbe\u8ba1\u4e3a\u5965\u5df4\u9a6c\u548c\u9ea6\u51ef\u6069\uff08\u5f53\u65f6\u6b63\u503c2008\u5e74\u7f8e\u56fd\u5927\u9009\uff09\uff0c\u9760\u5356\u51fa500\u76d2\u9ea6\u7247\u725f\u5229\u3002\u540e\u6765\u4ed6\u4eec\u5728\u89c1Paul Graham\u7684\u65f6\u5019\u6253\u52a8\u5bf9\u65b9\u7684\u4e5f\u6b63\u662f\u8fd9\u4e2a\u7ecf\u5386\uff1a\u8fd9\u7fa4\u4eba\u7adf\u7136\u53ef\u4ee5\u9760\u5356\u9ea6\u7247\u6765\u7ef4\u6301\u516c\u53f8\uff0c\u4ed6\u4eec\u7684\u9879\u76ee\u6b7b\u4e0d\u4e86\u3002\u4ed6\u8ba4\u4e3a\u8fd9\u662f\u4ed6\u6240\u89c1\u8fc7\u7684\u6700\u52aa\u529b\u7684\u516c\u53f8\u3002<\/li>
          3. \u7f8e\u4e3d\u8bf42011\u5e74\u7684\u79fb\u52a8\u5e94\u7528\u7684\u63a8\u5e7f\u8d39\u7528\u5c31\u9ad8\u8fbe500\u4e07\uff0c\u4ed6\u4eec\u7684\u4e00\u4e2a\u91cd\u8981\u63a8\u5e7f\u7b56\u7565\u540e\u6765\u8f6c\u53d8\u4e3a\u548c\u4e3b\u6253\u5973\u6027\u6982\u5ff5\u7684\u624b\u673a\u5382\u5546\u5408\u4f5c\u4e0e\u6df1\u5ea6\u5b9a\u5236\uff0c\u6b64\u5916\u8fd8\u548c\u62cd\u7167\u7535\u5546\u7b49\u4e0a\u4e0b\u6e38\u5e94\u7528\u4e92\u76f8\u5bfc\u91cf\u3002<\/li>
          4. \u6216\u8bb8\u5f88\u591a\u65f6\u5019\uff0c\u6211\u4eec\u90fd\u4f1a\u89c9\u5f97\u81ea\u5df1\u624b\u4e0a\u4ec0\u4e48\u90fd\u6ca1\u6709\uff0c\u8981\u7ecf\u9a8c\u6ca1\u7ecf\u9a8c\uff0c\u8981\u7ecf\u8d39\u6ca1\u7ecf\u8d39\uff0c\u4f46\u5176\u5b9e\u53ea\u8981\u4e0d\u653e\u5f03\u4efb\u4f55\u7684\u53ef\u80fd\uff0c\u524d\u8f88\u7684\u4e00\u53e5\u6307\u70b9\u3001\u6ca1\u770b\u8fc7\u7684\u4e00\u4e2a\u641e\u7b11\u89c6\u9891\u3001\u548c\u670b\u53cb\u76f8\u5904\u79ef\u7d2f\u7684\u4e00\u70b9\u4eba\u54c1\u3001\u201c\u8fd9\u91cc\u597d\u50cf\u53ef\u4ee5\u518d\u505a\u597d\u4e00\u70b9\u201d\u7684\u5c0f\u60f3\u6cd5\uff0c\u5c31\u53ef\u80fd\u6210\u4e3a\u8d8a\u8fc7\u969c\u788d\u7684\u5173\u952e\u3002<\/li>
          5. \u8303\u603b\u65e2\u7136\u662f\u9e21\u6c64\u5802\u4e3b\uff0c\u90a3\u5c31\u81ea\u7136\u8fd8\u662f\u4ee5\u9e21\u6c64\u7ed3\u675f\u672c\u8bfb\u4e66\u7b14\u8bb0\uff08\u5176\u5b9e\u4e0a\u4e00\u6761\u5df2\u7ecf\u8feb\u4e0d\u53ca\u5f85\u5730\u5f00\u59cb\u4e86\uff09\uff1a\u201c\u4eba\u751f\u5c31\u662f\u4e00\u5217\u5f00\u5f80\u575f\u5893\u7684\u5217\u8f66\uff0c\u8def\u9014\u4e0a\u4f1a\u6709\u5f88\u591a\u7ad9\uff0c\u5f88\u96be\u6709\u4eba\u53ef\u4ee5\u81ea\u59cb\u81f3\u7ec8\u966a\u7740\u8d70\u5b8c\u3002\u5f53\u966a\u4f60\u7684\u4eba\u8981\u4e0b\u8f66\u65f6\uff0c\u5373\u4f7f\u4e0d\u820d\u4e5f\u8be5\u5fc3\u5b58\u611f\u6fc0\uff0c\u7136\u540e\u6325\u624b\u9053\u522b\u3002\u201d\u3002\uff08\u300a\u5343\u4e0e\u5343\u5bfb\u300b\uff0c\u5bab\u5d0e\u9a8f\uff09<\/li><\/ol>\n\n\n\n

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