{"id":67711,"date":"2022-05-08T22:20:12","date_gmt":"2022-05-08T14:20:12","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=67711"},"modified":"2022-05-08T22:20:17","modified_gmt":"2022-05-08T14:20:17","slug":"2022%e5%b9%b4%e5%93%81%e7%89%8c%e5%a6%82%e4%bd%95%e7%8e%a9%e8%bd%ac%e6%8a%96%e9%9f%b3618%e8%90%a5%e9%94%80","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/douyin\/67711.html","title":{"rendered":"2022\u5e74\u54c1\u724c\u5982\u4f55\u73a9\u8f6c\u6296\u97f3618\u8425\u9500"},"content":{"rendered":"\n

\u8f6c\u773c\u5df2\u7ecf\u5230\u4e865\u6708\u521d\uff0c\u4eca\u5e74618<\/a><\/span>\u5927\u4fc3\u5df2\u7ecf\u8fd1\u5728\u773c\u524d\uff0c\u8001\u8d75\u51c6\u5907\u901a\u8fc7\u8fd9\u7bc7\u6587\u7ae0\u548c\u5927\u5bb6\u804a\u804a\u4eca\u5e74\u6296\u97f3<\/a><\/span>618\u5e94\u8be5\u600e\u4e48\u73a9\uff0c\u5e0c\u671b\u901a\u8fc7\u4e00\u4e9b\u7cbe\u7ec6\u5316\u8fd0\u8425\u7ec6\u8282\u6765\u5e2e\u52a9\u54c1\u724c<\/a><\/span>\u5728\u5e74\u4e2d\u5927\u4fc3\u8282\u70b9\u5b9e\u73b0\u589e\u957f\u3002<\/p>\n\n\n\n

\u4e00\u30012022\u5e74\u54c1\u724c\u6296\u97f3618\u8425\u9500<\/a><\/span>\u7684\u51e0\u4e2a\u5224\u65ad<\/strong><\/h2>\n\n\n\n

\u5b9e\u8bdd\u8bf4\uff0c\u4ece\u54c1\u724c\u8fd0\u8425\u7684\u89d2\u5ea6\uff0c\u6211\u5df4\u4e0d\u5f97\u6211\u7684\u7ade\u4e89\u5bf9\u624b\u4e0d\u53c2\u4e0e\u4eca\u5e74\u7684\u6296\u97f3618\u8425\u9500\u3002\u539f\u56e0\u5f88\u7b80\u5355\uff0c\u4f5c\u4e3a\u5168\u5e74\u5927\u7684\u8425\u9500\u8282\u70b9\uff0c618\u5bf9\u4e8e\u54c1\u724c\u7684\u589e\u957f\u4f5c\u7528\u4e0d\u53ef\u5ffd\u89c6\uff0c\u66f4\u522b\u8bf4\u8fd8\u6709\u6296\u97f3\u5b98\u65b9\u6276\u6301\u3002\u8001\u8d75\u4ece\u5e02\u573a\u5927\u73af\u5883\u548c\u54c1\u724c\u6218\u7565\u4e24\u4e2a\u5c42\u9762\u548c\u5927\u5bb6\u804a\u804a\u4e3a\u4ec0\u4e48\u54c1\u724c\u8fd8\u8981\u505a\u6296\u97f3618\u8425\u9500\u3002<\/p>\n\n\n\n

1.1 \u4ece\u5e02\u573a\u5927\u73af\u5883\u89d2\u5ea6\u5224\u65ad<\/strong><\/h3>\n\n\n\n

\u4ece\u5e02\u573a\u5927\u73af\u5883\u65b9\u9762\u770b\uff0c\u53bb\u5e74\u53cc\u5341\u4e00\uff0c\u5404\u5927\u5e73\u53f0\u4e0d\u518d\u516c\u5e03\u6210\u4ea4\u6570\u636e\uff0c\u5927\u4fc3\u589e\u957f\u89c1\u9876\u6210\u4e3a\u884c\u4e1a\u5171\u8bc6\uff0c\u76f4\u64ad\/\u8865\u8d34\u5176\u5b9e\u65e9\u5df2\u5e38\u6001\u5316\uff0c\u4f46\u662f\u6211\u4eec\u4e0d\u80fd\u5426\u8ba4618\/\u53cc\u5341\u4e00\u8fd9\u6837\u7684\u5927\u4fc3\u8282\u70b9\u5728\u7528\u6237\u5fc3\u667a\u4e2d\u4f9d\u7136\u5b58\u5728\u3002<\/p>\n\n\n\n

\u5176\u6b21\uff0c\u4eca\u5e74\u54c1\u724c\u9762\u4e34\u7740\u975e\u5e38\u5927\u7684\u589e\u957f\u538b\u529b\uff0c\u5bfb\u6c42\u751f\u610f\u589e\u91cf\uff0c\u662f\u54c1\u724c\u7684\u957f\u671f\u9700\u6c42\u3002\u800c\u5982\u4f55\u5728618\u8fd9\u6837\u7684\u5927\u8425\u9500\u8282\u70b9\u83b7\u5f97\u589e\u91cf\uff0c\u662f\u54c1\u724c\u7684\u5fc5\u4fee\u8bfe\u3002\u5982\u679c\u5728618\u8fd9\u4e2a\u8425\u9500\u5927\u8282\u70b9\u90fd\u4e0d\u505a\u70b9\u4ec0\u4e48\uff0c\u90a3\u4e48\u6211\u4eec\u6709\u7406\u7531\u76f8\u4fe1\u8fd9\u4e2a\u54c1\u724c\u786e\u5b9e\u4e5f\u6ca1\u6709\u4ec0\u4e48\u589e\u957f\u9884\u7b97\u4e86\u3002<\/p>\n\n\n\n

\u7b2c\u4e09\uff0c\u867d\u7136\u8868\u9762\u4e0a\u5927\u5bb6\u558a\u7740618\u8981\u8eba\u5e73\uff0c\u4f46\u662f\u8c01\u77e5\u9053\u7ade\u4e89\u5bf9\u624b\u662f\u4e0d\u662f\u5728\u6697\u6697\u4f7f\u52b2\u3002\u5982\u679c\u54c1\u724c\u4e0d\u79ef\u6781\u51c6\u5907\uff0c\u800c\u7ade\u4e89\u5bf9\u624b\u53cd\u800c\u51c6\u5907\u4e86\uff0c\u9519\u8fc7\u4e86\u65f6\u95f4\u8282\u70b9\u518d\u540e\u6094\u786e\u5b9e\u4e5f\u6765\u4e0d\u53ca\u3002\u9000\u4e00\u4e07\u6b65\u8bb2\uff0c\u5373\u4f7f\u7ade\u4e89\u5bf9\u624b\u6ca1\u51c6\u5907\uff0c\u800c\u4f60\u51c6\u5907\u4e86\uff0c\u5c31\u771f\u7684\u53ef\u4ee5\u5077\u7740\u4e50\u4e86\u3002\u4e0d\u4f46\u6d41\u91cf\u7ade\u4e89\u538b\u529b\u4f1a\u5c0f\u5f88\u591a\uff0c\u800c\u4e14\u4ece\u9500\u91cf\u4e0a\u5fc5\u7136\u4e5f\u4f1a\u7529\u5f00\u5bf9\u624b\uff0c\u5360\u636e\u5148\u673a\uff0c\u4f55\u4e50\u800c\u4e0d\u4e3a\u3002\u54c1\u724c\u8fd0\u8425\u5f80\u5f80\u5c31\u5e94\u8be5\u53cd\u5176\u9053\u800c\u884c\u4e4b\u3002<\/p>\n\n\n\n

\u7b2c\u56db\uff0c\u53d7\u5230\u7279\u6b8a\u65f6\u671f\u7684\u5f71\u54cd\uff0c\u53d1\u8d27\u4f1a\u6210\u4e3a\u5927\u8425\u9500\u8282\u70b9\u7684\u8d1f\u4f5c\u7528\u529b\uff0c\u4f46\u662f\u4e0d\u662f\u4e0d\u80fd\u901a\u8fc7\u8fd0\u8425\u624b\u6bb5\u514b\u670d\u3002<\/p>\n\n\n\n

1.2 \u4ece\u54c1\u724c\u7684\u6218\u7565\u65b9\u5411\u89d2\u5ea6\u5224\u65ad<\/strong><\/h3>\n\n\n\n

\u4ece\u54c1\u724c\u6218\u7565\u89d2\u5ea6\u6765\u5224\u65ad\uff0c\u6211\u4eec\u4ece\u5982\u4e0b\u51e0\u4e2a\u89d2\u5ea6\u5224\u65ad\u662f\u5426\u8981\u53c2\u4e0e618\u3002<\/p>\n\n\n\n

1\uff09\u54c1\u724c\u7684\u6218\u7565\u76ee\u6807\u5230\u5e95\u662f\u6c42\u589e\u957f\u8fd8\u662f\u6c42\u7a33\uff1f\u5982\u679c\u662f\u6c42\u589e\u957f\uff0c\u6ca1\u6709\u9053\u7406\u653e\u5f03\u5168\u5e74\u6700\u91cd\u8981\u7684\u8425\u9500\u8282\u70b9\u4e4b\u4e00\uff1b\u5982\u679c\u662f\u6c42\u7a33\uff0c\u5bf9\u589e\u957f\u6ca1\u8ffd\u6c42\uff0c\u90a3\u4e48\u786e\u5b9e\u53ef\u4ee5\u9009\u62e9\u4e0d\u505a\uff1b<\/p>\n\n\n\n

2\uff09\u54c1\u724c\u8981\u76d8\u70b9\u4e00\u4e0b\u7b2c\u4e00\u5b63\u5ea6\u603b\u4f53\u7684\u9500\u552e\u60c5\u51b5\u548c\u58f0\u91cf\u5e03\u5c40\u60c5\u51b5\uff0c\u5982\u679c\u4e0d\u751a\u7406\u60f3\uff0c\u5c31\u8981\u5728\u7b2c\u4e8c\u5b63\u5ea6\u53d1\u529b\u4e86\uff0c\u800c618\u662f\u4e00\u4e2a\u975e\u5e38\u597d\u7684\u51b2\u523a\u5951\u673a\uff1b<\/p>\n\n\n\n

3\uff09\u662f\u5426\u6309\u71673\uff1a6\uff1a1\u7684\u6bd4\u4f8b\u51c6\u5907\u597d\u4e86\u7206\u54c1\u3001\u6f5c\u5728\u7206\u54c1\u548c\u8865\u5145\u54c1\uff0c\u5982\u679c\u751f\u4ea7\u8ba1\u5212\u90fd\u6392\u597d\u4e86\uff0c\u5e93\u5b58\u538b\u5728\u90a3\u8fd8\u4e0d\u5982\u501f\u52a9618\u51b2\u4e00\u628a\uff1b<\/p>\n\n\n\n

4\uff09\u5bf9\u6bd4\u53bb\u5e74\u53cc\u5341\u4e00\u7684\u60c5\u51b5\uff0c\u53bb\u5e74\u53cc\u5341\u4e00\u7684\u72b6\u51b5\u548c\u4eca\u5e74618\u7684\u72b6\u6001\u5927\u6982\u7387\u76f8\u4f3c\uff0c\u5982\u679c\u53bb\u5e74\u53cc\u5341\u4e00\u6218\u51b5\u8fd8\u4e0d\u9519\uff0c\u4eca\u5e74618\u7684\u72b6\u6001\u5e94\u8be5\u4e5f\u4e0d\u4f1a\u592a\u5dee\uff1b<\/p>\n\n\n\n

5\uff09\u7edf\u8ba1\u73b0\u6709\u5404\u9500\u552e\u6e20\u9053\u7684\u9500\u552e\u5360\u6bd4\uff0c\u5982\u679c\u6296\u97f3\u6e20\u9053\u65e0\u8bba\u662f\u4ece\u603b\u91cf\u8fd8\u662f\u589e\u901f\u90fd\u4f4d\u5c45\u524d\u5217\uff0c\u53c2\u4e0e\u6296\u97f3618\u8425\u9500\u5c31\u662f\u975e\u5e38\u4e0d\u9519\u7684\u9009\u62e9\uff1b<\/p>\n\n\n\n

\u4e8c\u3001\u54c1\u724c\u73a9\u8f6c\u6296\u97f3618\u8425\u9500\u7684\u5168\u5c40\u601d\u8003<\/strong><\/h2>\n\n\n\n

\u5982\u679c\u9009\u62e9\u53c2\u4e0e\u4eca\u5e74\u7684\u6296\u97f3618\u8282\u70b9\u6d3b\u52a8\uff0c\u8001\u8d75\u5efa\u8bae\u54c1\u724c\u4ece\u5168\u5c40\u89d2\u5ea6\u6df1\u5ea6\u601d\u8003\u4e24\u4e2a\u5927\u65b9\u9762\u7684\u95ee\u9898\uff0c\u95ee\u9898\u4e00\u5c31\u662f\u4e4b\u524d\u53c2\u52a0\u5927\u8282\u70b9\u6d3b\u52a8\u65f6\u9047\u5230\u7684\u75db\u70b9\u662f\u4ec0\u4e48\uff1b\u95ee\u9898\u4e8c\u5c31\u662f\u5b9a\u597d\u7b56\u7565\u5982\u4f55\u5e94\u5bf9\u3002<\/p>\n\n\n\n

2.1 \u54c1\u724c\u5728\u5927\u8425\u9500\u8282\u70b9\u9047\u5230\u7684\u75db\u70b9<\/strong><\/h3>\n\n\n\n

\u6211\u4eec\u5148\u6765\u804a\u804a\u54c1\u724c\u5728\u6296\u97f3618\u8fd9\u6837\u7684\u5927\u8282\u70b9\u901a\u5e38\u4f1a\u9047\u5230\u54ea\u4e9b\u95ee\u9898\u3002<\/p>\n\n\n\n

1\uff09\u83b7\u53d6\u6d41\u91cf\u7684\u96be\u5ea6\u4f1a\u589e\u52a0\uff0c\u65e0\u8bba\u662f\u81ea\u7136\u6d41\u91cf\u8fd8\u662f\u5546\u57df\u6d41\u91cf\u90fd\u8981\u9762\u5bf9\u4f17\u591a\u7ade\u4e89\u5bf9\u624b\u7684\u7ade\u4e89\uff0c\u5728\u7535\u5546\u6d41\u91cf\u6709\u9650\u7684\u60c5\u51b5\u4e0b\u83b7\u53d6\u96be\u5ea6\u81ea\u7136\u4f1a\u53d8\u5927\uff1b<\/p>\n\n\n\n

2\uff09\u65e0\u8bba\u662f\u76f4\u64ad\u8fd8\u662f\u77ed\u89c6\u9891\uff0c\u518d\u4f18\u8d28\u7684\u5185\u5bb9\u4e5f\u4f1a\u9762\u4e34\u81ea\u7136\u6d41\u91cf\u4e0d\u7a33\u5b9a\u7684\u60c5\u51b5\uff0c\u4f1a\u9762\u4e34\u5546\u57df\u6d41\u91cf\u7684\u4e89\u593a\uff1b<\/p>\n\n\n\n

3\uff09\u76f8\u6bd4\u4e8e\u5e73\u9500\u6708\uff0c\u6d41\u91cf\u6210\u672c\u660e\u663e\u53d8\u9ad8\uff1b<\/p>\n\n\n\n

4\uff09\u54c1\u724c\u4e0d\u77e5\u9053\u5982\u4f55\u83b7\u53d6\u5b98\u65b9\u652f\u6301\uff0c\u9519\u8fc7\u6d3b\u52a8\u798f\u5229\uff1b<\/p>\n\n\n\n

5\uff09\u54c1\u724c\u524d\u7aef\u8fd0\u8425\u548c\u540e\u7aef\u751f\u4ea7\u4e0d\u5339\u914d\uff0c\u5907\u591a\u4e86\u8d27\u6015\u5356\u4e0d\u6389\uff0c\u5907\u5c11\u4e86\u8d27\u6015\u6ca1\u8d27\u53d1\uff1b<\/p>\n\n\n\n

6\uff09\u54c1\u724c\u4e0d\u6e05\u695a\u6296\u97f3618\u79cd\u8349\u7684\u8425\u9500\u8282\u594f\uff0c\u4e0d\u6e05\u695a\u4ec0\u4e48\u65f6\u95f4\u5e94\u8be5\u91cd\u89c6\u79cd\u8349\uff0c\u4e5f\u4e0d\u6e05\u695a\u4ec0\u4e48\u65f6\u95f4\u5e94\u8be5\u91cd\u89c6\u8f6c\u5316\uff1b<\/p>\n\n\n\n

\u4ee5\u4e0a\u75db\u70b9\u90fd\u662f\u5728\u6296\u97f3\u5e73\u53f0\u505a\u5927\u8282\u70b9\u8425\u9500\u65f6\u9047\u5230\u7684\u901a\u7528\u95ee\u9898\uff0c\u8001\u8d75\u901a\u8fc75\u4e2a\u5927\u65b9\u9762\u6765\u7ed9\u5927\u5bb6\u4e00\u4e9b\u5efa\u8bae\u3002<\/p>\n\n\n\n

2.2 \u54c1\u724c\u5e94\u5bf9\u76845\u5927\u7b56\u7565<\/strong><\/h3>\n\n\n\n

\u8001\u8d75\u5efa\u8bae\u54c1\u724c\u4ece\u4eba\u7fa4\u7b56\u7565\u3001\u5185\u5bb9\u7b56\u7565\u3001\u8d27\u54c1\u7b56\u7565\u3001\u6295\u653e\u7b56\u7565\u548c\u6d3b\u52a8\u7b56\u7565\u4e94\u4e2a\u65b9\u9762\u6765\u5e94\u5bf9\u4e0a\u9762\u63d0\u5230\u7684\u75db\u70b9\uff0c\u4ece\u800c\u53ef\u4ee5\u6bd4\u8f83\u5b8c\u7f8e\u7684\u5b8c\u6210\u4e00\u6b21\u5927\u7684\u8282\u70b9\u6d3b\u52a8\uff0c\u5b9e\u73b0\u589e\u957f\u3002<\/p>\n\n\n\n

2.2.1 \u4eba\u7fa4\u7b56\u7565<\/strong><\/h3>\n\n\n\n

\u4eba\u7fa4\u7b56\u7565\u9996\u5148\u662f\u6240\u6709\u8425\u9500\u7b56\u7565\u7684\u8d77\u70b9\u3002\u54c1\u724c\u5728\u8fdb\u884c\u8282\u70b9\u7b56\u5212\u524d\uff0c\u9996\u5148\u8981\u660e\u786e\u5728\u6296\u97f3\u4f53\u7cfb\u5185\u7684\u4eba\u7fa4\u8d44\u4ea7\u6784\u6210\uff0c\u901a\u8fc7\u5de8\u91cf\u4e91\u56fe\u5de5\u5177\u505a\u597d\u4eba\u7fa4\u8d44\u4ea7\u76d8\u70b9\u3002\u4e0b\u56fe\u662f\u53bb\u5e74618\u671f\u95f4\u67d0\u62a4\u80a4\u884c\u4e1a\u5934\u90e8\u54c1\u724c\u7684\u54c1\u724c\u6838\u5fc3\u4eba\u7fa4\u56fe\uff0c\u84dd\u9886\u3001\u5c0f\u9547\u9752\u5e74\uff0cZ\u4e16\u4ee3\u662f\u539f\u672c\u8be5\u54c1\u724c\u5b9a\u4e49\u7684\u76ee\u6807\u7fa4\u4f53\uff0c\u901a\u8fc7\u4e91\u56fe\u6d1e\u5bdf\u4e4b\u540e\u627e\u5230\u4e86\u65b0\u9510\u767d\u9886\u3001\u7cbe\u81f4\u5988\u5988\u4e0e\u8d44\u6df1\u4e2d\u4ea7\u4eba\u7fa4\u6210\u4e3a\u53ef\u7834\u5708\u7684\u9ad8\u6210\u4ea4\u8f6c\u5316\u7387\u7684\u4eba\u7fa4\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u5176\u6b21\u8981\u6839\u636e\u5f53\u524d\u4eba\u7fa4\u8d44\u4ea7\u6784\u6210\uff0c\u505a\u597dGMV\u76f8\u5173\u7684\u4eba\u7fa4\u62c6\u89e3\uff0c\u4e0d\u540c\u4eba\u7fa4\u5206\u522b\u8981\u4ea7\u751f\u591a\u5c11GMV\uff0c\u6bcf\u4e2a\u4eba\u7fa4\u6570\u91cf\u5dee\u591a\u5c11\uff0c\u901a\u8fc7\u4ec0\u4e48\u6837\u7684\u529e\u6cd5\u6765\u5f25\u8865\u4eba\u7fa4\u8d44\u4ea7\u7f3a\u53e3\uff1b<\/p>\n\n\n\n

\u7b2c\u4e09\uff0c\u901a\u8fc7\u5de8\u91cf\u4e91\u56fe\u5de5\u5177\u68c0\u6d4b5A\u4eba\u7fa4\u7684\u6e17\u900f\u60c5\u51b5\uff0c\u5224\u5b9a\u6295\u653e\u52a8\u4f5c\u7684\u6709\u6548\u6027\uff0c\u8c03\u6574\u4e0d\u540c\u65f6\u671f\u7684\u6295\u653e\u8282\u594f\u3002<\/p>\n\n\n\n

2.2.2 \u5185\u5bb9\u7b56\u7565<\/strong><\/h3>\n\n\n\n

\u5185\u5bb9\u7b56\u7565\u662f\u4eba\u7fa4\u7b56\u7565\u7684\u5ef6\u4f38\uff0c\u4ec0\u4e48\u6837\u7684\u5185\u5bb9\u51b3\u5b9a\u5438\u5f15\u4ec0\u4e48\u6837\u7684\u4eba\u7fa4\uff0c\u8fdb\u800c\u51b3\u5b9a\u4e86\u4eba\u7fa4\u8d44\u4ea7\u7684\u53d8\u5316\u3002\u901a\u8fc7\u7528\u6237\u6d1e\u5bdf\uff0c\u786e\u5b9a\u5185\u5bb9\u65b9\u5411\uff0c\u5e76\u4e14\u5bf9\u5185\u5bb9\u8fdb\u884c\u53cd\u590d\u6d4b\u8bd5\uff0c\u4e86\u89e3\u7528\u6237\u5bf9\u4e8e\u4ea7\u54c1\u548c\u5185\u5bb9\u7684\u53cd\u9988\u662f\u975e\u5e38\u5408\u7406\u7684\u7b56\u7565\uff1b\u540c\u65f6\uff0c\u4e3a\u4e86\u964d\u4f4e\u5185\u5bb9\u751f\u4ea7\u7684\u6210\u672c\uff0c\u9700\u8981\u5bf9\u4f18\u8d28\u5185\u5bb9\u8fdb\u884c\u62c6\u89e3\u548c\u590d\u7528\u3002<\/p>\n\n\n\n

\u8bc4\u5224\u5185\u5bb9\u597d\u574f\u7684\u51e0\u4e2a\u6807\u51c6\u7ed9\u5927\u5bb6\u5206\u4eab\u4e00\u4e0b\uff1a<\/p>\n\n\n\n

1\uff09\u4eba\u8bbe\u662f\u5426\u72ec\u7279\uff1a\u8868\u73b0\u529b\u5f3a\u3001\u6bd2\u820c\u3001\u4e0e\u4f17\u4e0d\u540c\uff0c\u6709\u8bb0\u5fc6\u70b9\u7b49\u7279\u70b9\uff0c\u6bd4\u5982\u4e4b\u524d\u7684\u97e9\u67d0\u5a1f\uff1b<\/p>\n\n\n\n

2\uff09\u811a\u672c\u521b\u4f5c\u80fd\u529b\uff1a\u5782\u7c7b\u5185\u5bb9\u4e13\u4e1a\uff0c\u975e\u5782\u7c7b\u5185\u5bb9\u6709\u8da3\uff1b<\/p>\n\n\n\n

3\uff09\u8d27\u54c1\u6709\u975e\u5e38\u5f3a\u7684\u8bb0\u5fc6\u70b9\uff1a\u597d\u8d27\u5373\u662f\u597d\u5185\u5bb9\uff1b<\/p>\n\n\n\n

4\uff09\u5f3a\u573a\u666f\u5438\u5f15\u7528\u6237\uff1a\u6709\u975e\u5e38\u5f3a\u7684\u5e26\u5165\u611f\uff1b<\/p>\n\n\n\n

\u53e6\u5916\uff0c\u503c\u5f97\u91cd\u89c6\u7684\u662f\uff0c\u54c1\u724c\u8981\u5173\u6ce8\u5e73\u53f0\u51fa\u73b0\u7684\u65b0\u5185\u5bb9\u3002618\u671f\u95f4\uff0c\u5e73\u53f0\u63a8\u51fa\u62db\u5546IP\uff0c\u4ee5\u65b0\u5185\u5bb9\u3001\u6df1\u4e92\u52a8\u3001\u5168\u94fe\u8def\u4e3a\u6838\u5fc3\uff0c\u4e3a\u54c1\u724c\u653e\u5927\u52bf\u80fd\uff0c\u4fc3\u8fdb\u54c1\u724c\u9500\u91cf\u7206\u53d1\u3002<\/p>\n\n\n\n

2.2.3 \u8d27\u54c1\u7b56\u7565<\/strong><\/h3>\n\n\n\n

\u8d27\u54c1\u7b56\u7565\u662f\u4eba\u7fa4\u7b56\u7565\u7684\u843d\u5730\uff0c\u54c1\u724c\u9700\u8981\u601d\u8003\u4ec0\u4e48\u6837\u7684\u4ea7\u54c1\u4e0e\u76ee\u6807\u4eba\u7fa4\u66f4\u52a0\u5339\u914d\uff0c\u771f\u6b63\u4ece\u8d27\u627e\u4eba\u7684\u89d2\u5ea6\u53bb\u843d\u5730\u8d27\u54c1\u7684\u51c6\u5907\u3002\u8fd9\u5c31\u8981\u6c42\u54c1\u724c\u9700\u8981\u5bf9\u7ec6\u5206\u54c1\u7c7b\u505a\u8be6\u7ec6\u7684\u5206\u6790\uff0c\u901a\u8fc7\u9500\u91cf\u3001\u589e\u901f\u3001\u4ef7\u683c\u5e26\u3001\u4ef7\u503c\u611f\u3001\u8bb0\u5fc6\u70b9\u548c\u7ade\u4e89\u6fc0\u70c8\u7a0b\u5ea6\u7b49\u7ef4\u5ea6\u5224\u65ad\u5982\u4f55\u51c6\u5907\u8d27\u54c1\u3002<\/p>\n\n\n\n

\u53bb\u5e74\u62a4\u80a4\u884c\u4e1a\u67d0\u54c1\u724c\u901a\u8fc7\u5de8\u91cf\u4e91\u56fe\u975e\u5e38\u597d\u7684\u89e3\u51b3\u4e86\u4eba\u8d27\u5339\u914d\u7684\u95ee\u9898\u3002\u6d3b\u52a8\u671f\u95f4\uff0c\u67d0\u62a4\u80a4\u884c\u4e1a\u54c1\u724c\u901a\u8fc7\u9488\u5bf95A\u4eba\u7fa4\u6d1e\u5bdf\u3001\u8d27\u54c1\u6d41\u8f6c\u5206\u6790\u3001\u76f4\u64ad\u8fbe\u4eba\u4f18\u9009\u5206\u6790\u7b49\uff0c\u5e76\u4ece\u4eba\u7fa4\u5c5e\u6027\u3001\u54c1\u7c7b\u4e24\u5927\u7ef4\u5ea6\u505a\u4e86\u6838\u5fc3\u4eba\u7fa4\u3001\u673a\u4f1a\u4eba\u7fa4\u7684\u6d1e\u5bdf\uff0c\u9488\u5bf990\u5929\u5e73\u5747CTR&CVR\u5bf9\u8d27\u54c1\u8fdb\u884c\u6df1\u5ea6\u5206\u6790\uff0c\u627e\u5230\u54c1\u724c\u7684\u7206\u6b3e\u3001\u6f5c\u529b\u7206\u6b3e\u548c\u95ee\u9898\u54c1\uff0c\u901a\u8fc7\u5bf9\u8d27\u76d8\u7684\u8c03\u6574\uff0c\u8ba9\u76f4\u64ad\u95f4\u4eba\u6570\u8f83\u5e73\u65e5\u589e\u52a0\u4e861.5\u500d\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u5982\u679c\u6ca1\u6709\u8fd9\u4e48\u5f3a\u7684\u6570\u636e\u80fd\u529b\uff0c\u8fd8\u6709\u4e00\u4e2a\u91cd\u8981\u529e\u6cd5\u5c31\u662f\u6d4b\u54c1\uff0c\u54c1\u724c\u8981\u5728\u5e73\u9500\u6708\u901a\u8fc7\u76f4\u64ad\u95f4\u548c\u77ed\u89c6\u9891\u521d\u6b65\u5224\u5b9a\u54ea\u4e9b\u54c1\u662f\u7206\u54c1\uff0c\u54ea\u4e9b\u54c1\u662f\u6f5c\u5728\u7206\u54c1\uff0c\u57fa\u4e8e\u6d4b\u8bd5\u7ed3\u679c\u53ef\u4ee5\u76f8\u5bf9\u7cbe\u51c6\u7684\u51c6\u5907\u8d27\u54c1\uff0c\u8ba9\u81ea\u5df1\u66f4\u6709\u5e95\u6c14\u3002<\/p>\n\n\n\n

\u54c1\u724c\u5728618\u671f\u95f4\u7b2c\u4e8c\u4e2a\u9700\u8981\u8003\u8651\u7684\u8d27\u54c1\u7b56\u7565\u662f\u751f\u4ea7\u65f6\u95f4\u8282\u70b9\u548c\u8865\u8d27\u5468\u671f\uff0c\u8981\u548c\u524d\u7aef\u8fd0\u8425\u80fd\u987a\u7545\u7684\u5339\u914d\u548c\u8854\u63a5\uff0c\u9632\u6b62\u8d27\u4e0d\u591f\u6765\u4e0d\u53ca\u751f\u4ea7\u3002<\/p>\n\n\n\n

2.2.4 \u6295\u653e\u7b56\u7565<\/strong><\/h3>\n\n\n\n

\u50cf\u6296\u97f3618\u8fd9\u6837\u7684\u5927\u8282\u70b9\uff0c\u4e00\u5b9a\u79bb\u4e0d\u5f00\u4e1a\u52a1\u6a21\u578b\u7684\u653e\u5927\uff0c\u6295\u653e\u7b56\u7565\u5236\u5b9a\u7684\u597d\u574f\u662f\u5927\u8282\u70b9\u8425\u9500\u7684\u5173\u952e\u3002\u6295\u653e\u7b56\u7565\u7684\u601d\u8003\u8981\u4ece\u4e24\u4e2a\u65b9\u9762\uff1a<\/p>\n\n\n\n

1\uff09\u54c1\u724c\u901a\u8fc7\u5546\u57df\u6d41\u91cf\u653e\u5927\u81ea\u5df1\u7684\u4e1a\u52a1\u6a21\u578b\uff0c\u901a\u8fc7\u4e70\u5185\u5bb9\u70ed\u63a8\u653e\u5927\u5185\u5bb9\u52bf\u80fd\uff0c\u901a\u8fc7\u4e70\u7ade\u4ef7\u5e7f\u544a\u83b7\u53d6\u66f4\u591a\u7cbe\u51c6\u6d41\u91cf\uff0c\u901a\u8fc7\u4e70\u54c1\u724c\u5e7f\u544a\u9632\u60a3\u672a\u7136\u4fdd\u8bc1\u81ea\u5df1\u7684\u5546\u54c1\u66dd\u5149\uff1b<\/p>\n\n\n\n

2\uff09\u54c1\u724c\u501f\u52a9\u8fbe\u4eba\u7684\u6d41\u91cf\uff0c\u5b8c\u6210\u8425\u9500\u52a8\u4f5c\uff1b\u4e00\u65b9\u9762\u9700\u8981\u8fbe\u4eba\u80cc\u4e66\u63d0\u5347\u8f6c\u5316\u7387\uff0c\u53e6\u5916\u4e00\u65b9\u9762\u8fbe\u4eba\u786e\u5b9e\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u5b9e\u73b0\u4e00\u5b9a\u7684\u9500\u91cf\u3002\u56e0\u6b64\uff0c\u5728\u8fbe\u4eba\u9009\u62e9\u65b9\u9762\uff0c\u54c1\u724c\u8981\u6709\u660e\u786e\u7684\u65b9\u6cd5\u6765\u9a8c\u8bc1\u8fbe\u4eba\u7684\u5185\u5bb9\u80fd\u529b\uff0c\u540c\u65f6\u5728\u6863\u671f\u65b9\u9762\u8981\u5c3d\u65e9\u4e0b\u624b\u6572\u5b9a\uff0c\u9632\u6b62\u6d3b\u52a8\u5f00\u59cb\u8fbe\u4eba\u6863\u671f\u6ca1\u4e86\u7684\u5c34\u5c2c\u3002<\/p>\n\n\n\n

2.2.5 \u6d3b\u52a8\u7b56\u7565<\/strong><\/h3>\n\n\n\n

\u6d3b\u52a8\u7b56\u7565\u662f\u5e2e\u52a9\u54c1\u724c\u964d\u4f4e\u6210\u672c\u83b7\u5f97\u5229\u6da6\u975e\u5e38\u91cd\u8981\u7684\u90e8\u5206\uff0c\u6709\u5b98\u65b9\u652f\u6301\u548c\u6ca1\u6709\u5b98\u65b9\u652f\u6301\u5dee\u522b\u4f1a\u975e\u5e38\u5927\u3002\u4e0d\u8fc7\u524d\u63d0\u662f\u9700\u8981\u63d0\u524d\u77e5\u9053\u5b98\u65b9\u6709\u54ea\u4e9b\u6276\u6301\uff0c\u5e76\u4e14\u5982\u4f55\u83b7\u53d6\u8fd9\u4e9b\u652f\u6301\u3002\u4f8b\u5982\uff0c\u4eca\u5e74\u6296\u97f3618\u671f\u95f4\uff0c\u4ece\u76f4\u64ad\u5230\u77ed\u89c6\u9891\uff0c\u4ece\u5c0f\u5e97\u5230\u5e73\u53f0\u5de5\u5177\u90fd\u6709\u76f8\u5e94\u7684\u6276\u6301\uff0c\u50cf\u5de8\u91cf\u5343\u5ddd\u5c31\u6709\u5343\u4e07\u6295\u653e\u7ea2\u5305\u8865\u8d34\u3001\u767e\u4ebf\u5e26\u8d27\u6d41\u91cf\u8865\u8d34\u3002\u8fd9\u4e9b\u6276\u6301\u54c1\u724c\u4e00\u5b9a\u8981\u5c3d\u91cf\u4e89\u53d6\uff0c\u591a\u548c\u5bf9\u53e3\u7684KA\u9500\u552e\u4e86\u89e3\u4e00\u4e0b\u653f\u7b56\uff0c\u5e76\u786e\u5b9a\u4e00\u4e0b\u5982\u4f55\u83b7\u53d6\u3002<\/p>\n\n\n\n

\u603b\u7ed3\u4e00\u4e0b\uff0c\u8001\u8d75\u5efa\u8bae\u54c1\u724c\u4ece\u4e94\u4e2a\u7ef4\u5ea6\u505a\u5230\u7cbe\u7ec6\u5316\u8fd0\u8425\uff1a\u7cbe\u7ec6\u5316\u4eba\u7fa4\u8fd0\u8425\u3001\u7cbe\u54c1\u3001\u7cbe\u7ec6\u5185\u5bb9\u8fd0\u8425\u3001\u7cbe\u7ec6\u5316\u6295\u653e\u548c\u9ad8\u6548\u8f6c\u5316\u3002<\/p>\n\n\n\n

\u4e09\u3001\u54c1\u724c\u73a9\u8f6c\u6296\u97f3618\u8425\u9500\u7684\u6267\u884c\u7ec6\u8282<\/strong><\/h2>\n\n\n\n

\u524d\u9762\u6211\u4eec\u804a\u5b8c\u4e86\u5e94\u5bf9\u6296\u97f3618\u8425\u9500\u76845\u5927\u7b56\u7565\uff0c\u4e0b\u9762\u6211\u4eec\u804a\u4e00\u804a\u6296\u97f3618\u671f\u95f4\u5404\u4e2a\u65f6\u95f4\u8282\u70b9\u7684\u6267\u884c\u7ec6\u8282\uff0c\u7ed9\u5404\u4e2a\u54c1\u724c\u4e00\u4e2a\u53c2\u8003\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

3.1 \u7834\u5708\u9884\u70ed\u671f<\/h3>\n\n\n\n

\u7b2c\u4e00\u4e2a\u91cd\u8981\u9636\u6bb5\u662f\u7834\u5708\u9884\u70ed\u671f\uff0c\u54c1\u724c\u6b63\u5e38\u7684\u64cd\u4f5c\u5c31\u662f\u57284\u6708\u4efd\u5f00\u59cb\u51c6\u5907618\u8fd9\u4e2a\u5927\u8282\u70b9\u3002<\/p>\n\n\n\n

\u54c1\u724c\u5728\u7834\u5708\u9884\u70ed\u671f\u5e94\u8be5\u6ce8\u610f\u5982\u4e0b\u51e0\u4e2a\u65b9\u9762\u7684\u7ec6\u8282\uff1a<\/p>\n\n\n\n

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  • \u8fbe\u4eba\u5c5e\u6027\uff1a\u54c1\u724c\u4e3b\u53ef\u4ee5\u6839\u636e\u5de8\u91cf\u661f\u56fe\u768426\u4e2a\u5782\u7c7b\uff0c166\u4e2a\u7ec6\u5206\u5782\u7c7b\u6e05\u695a\u5730\u8bc6\u522b\u8fbe\u4eba\u7684\u5c5e\u6027\uff0c\u6765\u8bc4\u4f30\u54c1\u724c\u548c\u8fbe\u4eba\u7684\u5173\u8054\u6027\u5339\u914d<\/li>
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    3.2 \u84c4\u6c34\u79cd\u8349\u671f<\/h3>\n\n\n\n

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    1\uff09\u54c1\u724c\u5e94\u8be5\u6301\u7eed\u901a\u8fc7\u5de8\u91cf\u661f\u56fe\u8fbe\u4eba\u7ed9\u51c6\u5907\u4e3b\u63a8\u7684\u7206\u54c1\u548c\u6f5c\u5728\u7206\u54c1\u80cc\u4e66\uff0c\u548c\u661f\u56fe\u8fbe\u4eba\u5408\u4f5c\u7684\u8fc7\u7a0b\u4e2d\uff0c\u4e00\u5b9a\u8981\u901a\u8fc7\u5185\u5bb9\u70ed\u63a8\u5de5\u5177\uff0c\u5c06\u4f18\u8d28\u7684\u5185\u5bb9\u653e\u5927\uff0c\u83b7\u5f97\u66f4\u591a\u6d88\u8d39\u8005\u7684\u5173\u6ce8\u548c\u4fe1\u4efb\uff0c\u4e3a\u540e\u7eed\u8f6c\u5316\u505a\u51c6\u5907\uff1b<\/p>\n\n\n\n

    2\uff09\u5728\u5185\u5bb9\u65b9\u9762\u4ecd\u7136\u9700\u8981\u6301\u7eed\u6d4b\u8bd5\u4e0d\u540c\u7684\u5185\u5bb9\u5f62\u5f0f\u548c\u4ea7\u51fa\uff0c\u8dd1\u51fa\u76f8\u5e94\u7684\u7206\u6b3e\u5185\u5bb9\u548c\u7206\u6b3e\u4ea7\u54c1\uff0c\u4e3a\u5927\u4fc3\u8f6c\u5316\u671f\u505a\u51c6\u5907\uff1b<\/p>\n\n\n\n

    3\uff09\u5982\u679c\u548c\u8fbe\u4eba\u4e4b\u95f4\u662f\u5e26\u8d27\u5408\u4f5c\uff0c\u53ef\u4ee5\u901a\u8fc7\u6d4b\u7b97\u53d1\u73b0\u7ed9\u5e26\u8d27\u8fbe\u4eba\u6295\u6d41\u540e\uff0c\u4ecd\u7136\u53ef\u4ee5\u8d5a\u94b1\uff0c\u8fd9\u53ef\u4ee5\u901a\u8fc7\u5de8\u91cf\u5343\u5ddd\u6765\u653e\u5927\u77ed\u89c6\u9891\u5e26\u8d27\u5408\u4f5c\u6216\u8005\u76f4\u64ad\u5e26\u8d27\u5408\u4f5c\uff0c\u6765\u653e\u5927\u4f18\u8d28\u5185\u5bb9\u4ea7\u51fa\uff1b<\/p>\n\n\n\n

    \"\"\/<\/figure>\n\n\n\n

    4\uff09\u54c1\u724c\u5e94\u8be5\u901a\u8fc7\u81ea\u64ad\u76f4\u64ad\u95f4\u6301\u7eed\u94fa\u57ab\u7206\u54c1\u4ea7\u54c1\u548c\u6f5c\u5728\u7206\u54c1\uff0c\u65e2\u5229\u7528\u76f4\u64ad\u95f4\u62d4\u8349\uff0c\u4e5f\u53ef\u4ee5\u5229\u7528\u76f4\u64ad\u95f4\u79cd\u8349\uff1b<\/p>\n\n\n\n

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    3.3 \u5927\u4fc3\u8f6c\u5316\u671f<\/strong><\/h3>\n\n\n\n

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    3\uff09\u54c1\u724c\u8981\u501f\u52a9\u901a\u8fc7\u5934\u90e8\u548c\u80a9\u90e8\u8fbe\u4eba\u62d4\u8349\uff0c\u5982\u679c\u524d\u671f\u84c4\u6c34\u5145\u5206\uff0c\u8fd9\u4e2a\u65f6\u671f\u7684\u62d4\u8349\u6548\u7387\u4f1a\u975e\u5e38\u9ad8\uff1b<\/p>\n\n\n\n

    4\uff09\u54c1\u724c\u540c\u65f6\u8981\u501f\u52a9\u81ea\u64ad\u5b8c\u6210\u62d4\u8349\u52a8\u4f5c\uff0c\u901a\u8fc7\u5de8\u91cf\u5343\u5ddd\u653e\u5927\u76f4\u64ad\u95f4\u6d41\u91cf\uff1b<\/p>\n\n\n\n

    5\uff09\u8981\u66f4\u591a\u89e6\u70b9\u7684\u63a5\u89e6\u5230\u6d88\u8d39\u8005\uff0c\u901a\u8fc7\u641c\u7d22\u5e7f\u544a+IP\u5408\u4f5c+\u770b\u770b\u4efb\u52a1\u7b49\uff0c\u6301\u7eed\u6269\u5927\u76f4\u64ad\u95f4\u7684\u6d41\u91cf\uff0c\u5b9e\u73b05A\u4eba\u7fa4\u5168\u65b9\u4f4d\u7684\u8f6c\u5316\uff1b<\/p>\n\n\n\n

    \"\"\/<\/figure>\n\n\n\n

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