{"id":67980,"date":"2022-05-10T14:48:19","date_gmt":"2022-05-10T06:48:19","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=67980"},"modified":"2022-05-10T14:48:21","modified_gmt":"2022-05-10T06:48:21","slug":"%e5%87%ba%e6%b5%b7%e5%b9%b2%e8%b4%a7-facebook%e5%92%8cgoogle%e5%b9%bf%e5%91%8a%e4%bc%98%e5%8a%a3%e5%8a%bf%e5%af%b9%e6%af%94%ef%bc%8c%e4%bd%a0%e7%9a%84%e4%ba%a7%e5%93%81%e5%ba%94%e8%af%a5%e6%80%8e","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/67980.html","title":{"rendered":"\u51fa\u6d77\u5e72\u8d27 | Facebook\u548cGoogle\u5e7f\u544a\u4f18\u52a3\u52bf\u5bf9\u6bd4\uff0c\u4f60\u7684\u4ea7\u54c1\u5e94\u8be5\u600e\u4e48\u6295"},"content":{"rendered":"\n

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Facebook<\/a><\/span> \u5e7f\u544a\u548c Google<\/a><\/span> \u5e7f\u544a\u53ef\u4ee5\u8bf4\u662f\u6240\u6709\u51fa\u6d77\u54c1\u724c\u7684\u5fc5\u5907\u7684\u63a8\u5e7f\u5f15\u6d41\u6e20\u9053\u3002<\/p>\n\n\n\n

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\u4eca\u5929\u5c31\u7ed9\u5927\u5bb6\u505a\u4e2a Facebook \u548c Google \u5e7f\u544a\u7684\u5927\u8d77\u5e95\u3002\u5728\u9884\u7b97\u6709\u9650\u7684\u60c5\u51b5\u4e0b\uff0c\u54ea\u4e2a\u9002\u5408\u5148\u505a\uff0c\u80fd\u66f4\u5feb\u5e26\u6765\u56de\u62a5\uff0c\u4ee5\u53ca\u9488\u5bf9\u4e24\u4e2a\u6e20\u9053\u6700\u9002\u5408\u7684\u884c\u4e1a\u3002<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

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Facebook \u6700\u663e\u8457\u7684\u4f18\u52bf\u5728\u4e8e\u5e7f\u544a\u4e3b\u53ef\u4ee5\u9501\u5b9a\u7279\u5b9a\u7528\u6237\u8fdb\u884c\u6295\u653e\u3002\u7cfb\u7edf\u6839\u636e\u7528\u6237\u7684\u5174\u8da3\u3001\u884c\u4e3a\u3001\u804c\u4e1a\u3001\u5e74\u9f84\u3001\u8bbf\u5ba2\u3001\u7c89\u4e1d\u2026\u7b49\u5212\u5206\u7279\u70b9\uff0c\u5e7f\u544a\u53ef\u4ee5\u4f9d\u636e\u8bbe\u5b9a\u7684\u7279\u70b9\u548c\u76ee\u7684\uff0c\u5411\u7279\u5b9a\u7528\u6237\u6295\u653e\u3002<\/p>\n\n\n\n

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Facebook\u4eba\u7269\u753b\u50cf\u548c\u5174\u8da3\u6807\u7b7e\u66f4\u7cbe\u51c6\uff0c\u9002\u5408\u7cbe\u51c6\u63a8\u9001\u3002<\/p>\n\n\n\n

Google Ads\uff1a\u66f4\u4f9d\u8d56\u5ba2\u6237\u4e3b\u52a8\u67e5\u627e<\/p>\n\n\n\n

Google \u5728\u5bfb\u627e\u5ba2\u6237\u65b9\u9762\u5bf9\u6bd4 Facebook \u66f4\u88ab\u52a8\u4e00\u4e9b\uff0c\u7528\u6237\u9700\u8981\u5728\u641c\u5bfb\u5f15\u64ce\u8f93\u5165\u76f8\u5173\u5173\u952e\u5b57\u540e\uff0c\u7f51\u7ad9\u5185\u5bb9\u624d\u4f1a\u5411\u5ba2\u6237\u5c55\u793a\uff0c\u800c\u4e14\u641c\u7d22\u7ed3\u679c\u6ca1\u6709\u6392\u5728\u7b2c\u4e00\u9875\u7684\u8bdd\uff0c\u5e7f\u544a\u6548\u679c\u4e5f\u4f1a\u5927\u6253\u6298\u6263\u3002
\u5982\u679c\u5229\u7528Google Display\u7684\u8bdd\uff0c\u7528\u6237\u4e5f\u9700\u8981\u5728\u7f51\u7ad9\u4f17\u591a\u8d44\u8baf\u4e2d\u6ce8\u610f\u5230\u5e7f\u544a\uff0c\u624d\u662f\u8f6c\u6362\u7684\u7b2c\u4e00\u6b65\uff0c\u6240\u4ee5Google \u5e7f\u544a\u66f4\u4f9d\u8d56\u5ba2\u6237\u7684\u300c\u4e3b\u52a8\u67e5\u627e\u300d\u3002<\/p>\n\n\n\n

\u5e7f\u544a\u6a21\u5f0f<\/h2>\n\n\n\n

Google Ads\uff1a\u5e7f\u544a\u66f4\u76f4\u63a5<\/p>\n\n\n\n

Google\u662f\u641c\u7d22\u5f15\u64ce\uff0c\u6240\u4ee5\u6f5c\u5728\u53d7\u4f17\u6570\u91cf\u66f4\u591a\uff0c\u5728 Youtube \u6e20\u9053\u4e5f\u6709\u5176\u591a\u5a92\u4f53\u5e7f\u544a\u7684\u5c55\u793a\u4f4d\u7f6e\uff0c\u8fd8\u6709Gmail \u53ef\u4ee5\u914d\u5408\u90ae\u4ef6\u63a8\u51fa\u5e7f\u544a\uff0c\u57fa\u672c\u4e0a\u6709\u7f51\u7edc\u7684\u5730\u65b9\uff0cGoogle\u7684\u5e7f\u544a\u5c31\u65e0\u5904\u4e0d\u5728\u3002<\/p>\n\n\n\n

Google\u7684\u5e7f\u544a\u66f4\u76f4\u63a5\uff0c\u5b83\u6839\u636e\u70b9\u51fb\u8ba1\u8d39\uff0cGoogle\u5e7f\u544a\u5c06\u6d41\u91cf\u76f4\u63a5\u5bfc\u5411\u7f51\u7ad9\uff1b\u800c\u4e14\u4e3b\u52a8\u641c\u7d22\u7684\u4eba\u4e00\u822c\u5bf9\u8be5\u4ea7\u54c1\/\u670d\u52a1\u6709\u66f4\u5927\u9700\u6c42\uff0c\u53ea\u8981\u5165\u7ad9\u5c31\u5f88\u5927\u673a\u4f1a\u4f1a\u8d2d\u4e70\u4ea7\u54c1\u6216\u67e5\u8be2\u670d\u52a1\uff0c\u76f4\u63a5\u9ad8\u6548\uff0c\u6240\u4ee5\u662fB2B\u4f01\u4e1a\u504f\u7231\u4f7f\u7528\u7684\u5e73\u53f0\u3002<\/p>\n\n\n\n

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Facebook\uff1a\u66f4\u7740\u91cd\u6c9f\u901a\u548c\u5173\u7cfb<\/p>\n\n\n\n

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\u5176\u5e7f\u544a\u7b56\u7565\u8f83Google\u66f4\u591a\u6837\u5316\uff0c\u9664\u4e86\u53ef\u4ee5\u9501\u5b9a\u7279\u5b9a\u53d7\u4f17\uff0c\u5728\u63a8\u5e7f\u76ee\u7684\u65b9\u9762\u8f83Google\u66f4\u591a\u3002\u5e7f\u544a\u53ef\u4ee5\u628a\u6d41\u91cf\u5bfc\u5411\u7f51\u7ad9\u4f5c\u8f6c\u6362\uff0c\u4e5f\u53ef\u4ee5\u6309\u5176\u4ed6\u9700\u6c42\u63a8\u5e7f\uff0c\u4f8b\u5982\u76f4\u63a5\u63a8\u5e7f\u5e16\u6587\u6765\u83b7\u53d6\u7c89\u4e1d\u548c\u6f5c\u5728\u5ba2\u6237\u540d\u5355\uff0c\u751a\u81f3\u5229\u7528\u65d7\u4e0b\u804a\u5929\u7cfb\u7edfWhatsApp\u3001Messenger\u6765\u4e0e\u5ba2\u6237\u76f4\u63a5\u5bf9\u8bdd\uff0c\u8fd8\u53ef\u4ee5\u76f4\u63a5\u63a8\u5e7fApp\u4e0b\u8f7d\u3002<\/p>\n\n\n\n

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\u6536\u8d39\u6a21\u5f0f<\/h2>\n\n\n\n

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Google\u7684\u5e7f\u544a\u57fa\u672c\u4e0a\u662f\u4ee5\u70b9\u51fb\u4f5c\u5355\u4f4d\u6536\u8d39\u7684PPC\uff08Pay Per Click\uff09\uff0c\u4e00\u822c\u6307\u6807\u662fCost Per Click\uff08CPC\uff09\u3002\u53ea\u6709\u7528\u6237\u70b9\u51fb\u4e86\u76f8\u5173\u5185\u5bb9\uff0c\u6295\u653e\u624d\u4f1a\u88ab\u6536\u8d39\uff0c\u4ef7\u683c\u53d7\u5173\u952e\u5b57\u7684\u70ed\u95e8\u7a0b\u5ea6\u3001\u641c\u7d22\u91cf\u7b49\u5f71\u54cd\u3002<\/p>\n\n\n\n

Facebook\u7684\u5e7f\u544a\uff0c\u9664\u4e86\u53ef\u4ee5\u70b9\u51fb\u6536\u8d39\uff0c\u8fd8\u63d0\u4f9b\u4e86\u66f4\u591a\u4e0d\u540c\u7684\u6536\u8d39\u6807\u51c6\uff0c\u5305\u62ec\u5c55\u793a\u6b21\u6570\u3001\u6bcf\u5343\u6b21\u66dd\u5149\uff08Cost Per 1000 Impression\uff09\u3001\u8fbe\u5230\u7279\u5b9a\u8f6c\u6362\u6210\u6548\u624d\u6536\u8d39\u7b49\uff0c\u800c\u4e14\u53ef\u4ee5\u9009\u62e9\u6bcf\u65e5\u5b9a\u989d\u63a8\u5e7f\u3001\u6216\u5728\u65e5\u671f\u8303\u56f4\u5185\u5b9a\u989d\u63a8\u5e7f\u3001\u6536\u8d39\u4e0a\u9650\u7b49\uff0c\u9884\u7b97\u63a7\u5236\u76f8\u5bf9\u591a\u4e86\u5f39\u6027\u3002<\/p>\n\n\n\n

\u9002\u5408\u7684\u4f01\u4e1a<\/h2>\n\n\n\n

\u6ca1\u6709\u6700\u9002\u5408\uff0c\u53ea\u6709\u76f8\u5bf9\u9002\u5408\u3002
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