{"id":68390,"date":"2022-05-12T20:19:35","date_gmt":"2022-05-12T12:19:35","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=68390"},"modified":"2022-05-12T20:19:36","modified_gmt":"2022-05-12T12:19:36","slug":"swot%e6%a8%a1%e5%9e%8b%ef%bc%8c%e8%bf%99%e6%a0%b7%e7%94%a8%e5%b0%b1%e5%af%b9%e4%ba%86%ef%bc%81","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/68390.html","title":{"rendered":"SWOT\u6a21\u578b\uff0c\u8fd9\u6837\u7528\u5c31\u5bf9\u4e86\uff01"},"content":{"rendered":"\n

SWOT \u6a21\u578b\u662f\u5f88\u5e38\u7528\u7684\uff0c\u4e0d\u53ea\u662f\u5728\u6089\u5c3c\u5927\u5b66\u7684\u8bba\u6587\u548c\u6f14\u8bb2\u4e2d\uff0c\u5728\u804c\u573a\u4e2d\u4e5f\u662f\u7ecf\u5e38\u88ab\u7528\u6765\u505a\u5546\u4e1a\u6848\u4f8b\u5206\u6790\u7684\u6a21\u578b\u642d\u5efa\u7684\u3002<\/p>\n\n\n\n

Part One
\u25aa\u6a21\u578b\u7684\u4f5c\u7528\u25aa<\/h2>\n\n\n\n

\u8fd9\u4e2a\u6a21\u578b\u7684\u72ec\u7279\u4e4b\u5904\u5728\u4e8e\u5176\u5b8c\u7f8e\u5730\u7ed3\u5408\u4e86\u5916\u90e8\u73af\u5883\u548c\u5185\u90e8\u73af\u5883\uff0c\u5c06\u6211\u4eec\u6240\u5173\u5fc3\u7684\u5168\u90e8\u8981\u7d20\u8fdb\u884c\u4e86\u9ad8\u6548\u5730\u6574\u5408\u3002\u5177\u4f53\u6765\u8bf4\uff0cSW \uff08\u4f18\u52bf\uff0c\u52a3\u52bf\uff09 \u5bf9\u5e94\u7684\u662f internal analysis\u3002OT \uff08\u673a\u4f1a\uff0c\u6311\u6218\uff09\u5bf9\u5e94\u7684\u662f external analysis\u3002<\/p>\n\n\n\n

\u5728\u7ed3\u5408\u4e86\u5185\u5916\u5206\u6790\u540e\uff0c\u53ef\u4ee5\u7cbe\u51c6\u5730\u5e2e\u52a9\u76ee\u6807\u516c\u53f8\u9501\u5b9a\u5176\u73b0\u5728\u7684 position\uff0c\u8fdb\u800c\u4e3a\u540e\u7eed\u505a\u6218\u7565\u89c4\u5212\u548c\u6846\u67b6\u642d\u5efa\u5960\u5b9a\u57fa\u7840\u3002<\/p>\n\n\n\n

\u4f46\u662f\uff0c\u5982\u679c\u771f\u7684\u60f3\u8981\u5b9e\u73b0\u7cbe\u51c6\u5730\u5206\u6790\uff0c\u90a3\u9700\u8981\u6211\u4eec\u4f9d\u636e\u6a21\u578b\u7684\u6307\u5f15\uff0c\u518d\u7ed3\u5408\u4e8b\u5b9e\u7684\u3001\u6570\u636e\u9a71\u52a8\u7684\u89c2\u5bdf\u624d\u80fd\u8fbe\u5230\u8be5\u76ee\u7684\u3002<\/p>\n\n\n\n

Part Two
\u25aa\u6a21\u578b\u7684\u89e3\u6790\u25aa<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\u5982\u4e0a\u56fe\u6240\u793a\uff0c\u4e4b\u6240\u4ee5\u53eb SWOT \u6a21\u578b\uff0c\u662f\u56e0\u4e3a\u5176\u5305\u542b\u4e86\u5206\u6790 Strength (S); Weakness (S); Opprotunity (O); Threat (T).<\/p>\n\n\n\n

01
Strength \u4f18\u52bf<\/p>\n\n\n\n

\u8fd9\u4e2a\u5c5e\u4e8e\u77e5\u5df1\u7684\u90e8\u5206\uff0c\u5c31\u662f\u8bf4\u5bf9\u4e8e\u4e00\u4e2a\u516c\u53f8\u6216\u8005\u4e2a\u4eba\u6765\u8bf4\uff0c\u4f60\u7684\u4f18\u52bf\u662f\u4ec0\u4e48\uff0c\u8fd9\u4e2a\u76f4\u63a5\u5173\u7cfb\u5230\u4f60\u7684\u6838\u5fc3\u7ade\u4e89\u529b\u662f\u4ec0\u4e48\u3002<\/p>\n\n\n\n

\u4f8b\u5982\uff0c\u6211\u7684\u4f18\u52bf\u662f\u903b\u8f91\u601d\u7ef4\u80fd\u529b\u5f3a\uff0c\u8fd9\u4e2a\u53ef\u4ee5\u5e2e\u52a9\u6211\u5728\u590d\u6742\u7684 Case analysis \u4e2d\u5feb\u901f\u68b3\u7406\u51fa\u6709\u6548\u7684\u6846\u67b6\uff0c\u8fdb\u800c\u4e3a\u540e\u7eed\u7684\u5206\u6790\u505a\u94fa\u57ab\u3002<\/p>\n\n\n\n

\u90a3\u4e48\u4e00\u4e2a\u516c\u53f8\u7684\u4f18\u52bf\u53ef\u4ee5\u662f\u5176 brand equity\u3002\u5177\u4f53\u6765\u8bf4\uff0c\u7231\u9a6c\u4ed5\u7684\u54c1\u724c\u6ea2\u4ef7\u80fd\u529b\u505a\u7684\u5f88\u597d\uff0c\u8fd9\u4f7f\u5f97\u5176\u4e00\u4e2a\u5305100\u4e07\u6d88\u8d39\u8005\u662f\u613f\u610f\u4e70\u7684\u3002\u4f46\u662f\uff0cLV \u4e00\u4e2a\u5305100\u591a\u4e07\uff0c\u6d88\u8d39\u8005\u5c31\u4e0d\u613f\u610f\u4e70\uff0c\u8fd9\u5c31\u662f\u8bf4\u660e\u54c1\u724c\u7684\u6ea2\u4ef7\u80fd\u529b\u662f\u7231\u9a6c\u4ed5\u7684\u4f18\u52bf\u3002<\/p>\n\n\n\n

02
Weakness \u52a3\u52bf<\/p>\n\n\n\n

\u8fd9\u4e2a\u4e5f\u662f\u5c5e\u4e8e\u77e5\u5df1\u7684\u90e8\u5206\uff0c\u5c31\u662f\u8bf4\u5bf9\u4e8e\u4e00\u4e2a\u516c\u53f8\u6216\u8005\u4e2a\u4eba\u6765\u8bf4\uff0c\u4f60\u7684\u52a3\u52bf\u662f\u4ec0\u4e48\uff0c\u8fd9\u4e2a\u76f4\u63a5\u5173\u7cfb\u5230\u4f60\u7684\u7ade\u4e89\u683c\u5c40\u3002<\/p>\n\n\n\n

\u4f8b\u5982\uff0c\u6211\u7684\u52a3\u52bf\u5c31\u662f\u751f\u6d3b\u81ea\u7406\u80fd\u529b\u5dee\uff0c\u8fd9\u4f1a\u76f4\u63a5\u5bfc\u81f4\u6211\u5f88\u96be\u5728\u4e00\u4e2a\u65b0\u7684\u73af\u5883\u91cc\u642d\u7406\u597d\u6211\u7684\u751f\u6d3b\uff0c\u8fdb\u800c\u5bfc\u81f4\u6211\u7684\u6548\u7387\u53d8\u4f4e\u3002<\/p>\n\n\n\n

\u4e00\u4e2a\u516c\u53f8\u7684\u52a3\u52bf\u53ef\u4ee5\u662f\u7ba1\u7406\u6df7\u4e71\uff0c\u6280\u672f\u843d\u540e\uff0c\u8d44\u91d1\u77ed\u7f3a\uff0c\u53e3\u7891\u5dee\u7b49\u7b49\uff0c\u53ea\u8981\u8bb0\u4f4f\u8fd9\u4e2a\u90fd\u662f\u5185\u90e8\u7684\u95ee\u9898\uff0c\u548c\u5916\u90e8\u7684\u5927\u73af\u5883\u65e0\u5173\u3002\u5c31\u597d\u6bd4\u6280\u672f\u843d\u540e\u662f\u4f60\u81ea\u5df1\u7684\u6280\u672f\u843d\u540e\uff0c\u6574\u4e2a\u4e16\u754c\u7684\u6280\u672f\u5f88\u5148\u8fdb\u7684\uff0c\u53ea\u4e0d\u8fc7\u4f60\u6ca1\u6709\u529e\u6cd5 access to the advanced technology<\/p>\n\n\n\n

03
Opportunity \u673a\u4f1a<\/p>\n\n\n\n

\u8fd9\u4e2a\u5c5e\u4e8e\u77e5\u5f7c\u7684\u90e8\u5206\uff0c\u4e5f\u5c31\u662f\u8bf4\u5bf9\u4f60\u6240\u5728\u7684\u5916\u90e8\u73af\u5883\u7684\u611f\u77e5\u3002\u8fd9\u4e2a\u5916\u90e8\u73af\u5883\u91cc\uff0c\u6709\u54ea\u4e9b\u56e0\u7d20\u5bf9\u4f60\u6765\u8bf4\u662f\u673a\u4f1a\uff1f\u4f60\u53ef\u4ee5\u600e\u4e48\u5229\u7528\u8fd9\u4e9b\u673a\u4f1a\uff1f<\/p>\n\n\n\n

\u4f8b\u5982\uff0c\u6fb3\u6d32\u7684\u65c5\u884c\u7981\u4ee4\u5bf9\u6211\u4e2a\u4eba\u6765\u8bf4\u5c31\u662f\u4e00\u4e2a\u673a\u4f1a\u3002\u56e0\u4e3a\u6211\u53ef\u4ee5\u7528\u8fd9\u4e2a\u673a\u4f1a\u53bb\u4f11\u5b66\u5728\u5bb6\u9488\u5bf9\u6027\u5730\u63d0\u5347\u81ea\u5df1\u7684\u6280\u80fd\u3002<\/p>\n\n\n\n

\u4e00\u4e2a\u516c\u53f8\u7684\u673a\u4f1a\u53ef\u4ee5\u662f\u653f\u5e9c\u7a81\u7136\u51b3\u5b9a\u964d\u4f4e\u7a0e\u6536\uff0c\u8fd9\u5bf9\u516c\u53f8\u6765\u8bf4\u5c31\u662f\u4e00\u4e2a\u597d\u7684\u673a\u4f1a\uff0c\u56e0\u4e3a\u5176\u8fd0\u8425\u6210\u672c\u76f4\u63a5\u4e0b\u964d\u4e86\u3002<\/p>\n\n\n\n

04
Threat \u5a01\u80c1<\/p>\n\n\n\n

\u8fd9\u4e2a\u5c5e\u4e8e\u77e5\u5f7c\u7684\u90e8\u5206\uff0c\u4e5f\u5c31\u662f\u8bf4\u5bf9\u4f60\u6240\u5728\u7684\u5916\u90e8\u73af\u5883\u7684\u611f\u77e5\u3002\u8fd9\u4e2a\u5916\u90e8\u73af\u5883\u91cc\uff0c\u6709\u54ea\u4e9b\u56e0\u7d20\u5bf9\u4f60\u6765\u8bf4\u662f\u5a01\u80c1\uff1f\u4f60\u53ef\u4ee5\u600e\u4e48\u5229\u7528\u8fd9\u4e9b\u5a01\u80c1\uff1f<\/p>\n\n\n\n

\u4f8b\u5982\uff0c\u5f53\u6211\u53d1\u73b0\u6fb3\u6d32\u7559\u5b66\u7684\u5b66\u8d39\u4e0a\u6da8\u8fd9\u4e2a\u4e8b\u5b9e\u5bf9\u6211\u6765\u8bf4\u5c31\u662f\u5a01\u80c1\uff0c\u56e0\u4e3a\u8fd9\u4e2a\u4e8b\u60c5\u4e0d\u5f97\u4e0d\u589e\u52a0\u6211\u7684\u7ecf\u6d4e\u8d1f\u62c5\u3002<\/p>\n\n\n\n

\u4e00\u4e2a\u516c\u53f8\u7684\u5a01\u80c1\u53ef\u4ee5\u662f\u884c\u4e1a\u5185\u7a81\u7136\u6765\u4e86\u65b0\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u6216\u8005\u662f\u6d88\u8d39\u8005\u83b7\u5f97\u7684\u4fe1\u606f\u66f4\u591a\u4e86\uff0c\u8fd9\u90fd\u4f1a\u964d\u4f4e\u516c\u53f8\u5728\u884c\u4e1a\u91cc\u7684\u8bae\u4ef7\u80fd\u529b\u3002<\/p>\n\n\n\n

Part Three
\u25aa\u6a21\u578b\u7684\u53d8\u5f62\u25aa<\/h2>\n\n\n\n

01<\/p>\n\n\n\n

SWOT \u4e00\u822c\u4e0d\u4f1a\u5355\u72ec\u4f7f\u7528\uff0c\u90fd\u662f\u548c\u5176\u4ed6\u5206\u6790\u5185\u90e8\u73af\u5883\u548c\u5916\u90e8\u73af\u5883\u7684\u6a21\u578b\u4e00\u8d77\u8054\u5408\u4f7f\u7528\u7684\u3002\u4f8b\u5982\uff0c\u6211\u4eec\u5728\u4f7f\u7528 PESTEL \u6a21\u578b\u5206\u6790 national level \u7684\u56e0\u7d20\u65f6\uff0c\u53ef\u4ee5\u76f4\u63a5\u5f97\u51fa\u5bf9\u5e94\u7684\u673a\u4f1a (O) \u548c\u6311\u6218 (T)\u3002<\/p>\n\n\n\n

02<\/p>\n\n\n\n

SWOT \u6a21\u578b\u76ee\u524d\u8fd8\u53d8\u5f62\u51fa\u4e86 TOWS \u6a21\u578b\uff0c\u5176\u5b9e\u90fd\u662f\u6362\u6c64\u4e0d\u6362\u836f\u3002SWOT \u6a21\u578b\u66f4\u52a0\u503e\u5411\u4e8e analysis\uff0c\u4f46\u662f TOWS \u6a21\u578b\u5219\u662f\u503e\u5411\u4e8e\u63d0\u4f9b solution\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u4e0a\u8ff0\u6a21\u578b\u7684\u6838\u5fc3\u903b\u8f91\u5c31\u662f\u4e3a\u4e86\u5b9e\u73b0\uff1a<\/p>\n\n\n\n

  • Reduce threats<\/li>
  • Take advantage of opportunities<\/li>
  • Exploit strengths<\/li>
  • Remove weaknesses<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

    SWOT \u6a21\u578b\u662f\u5f88\u5e38\u7528\u7684\uff0c\u4e0d\u53ea\u662f\u5728\u6089\u5c3c\u5927\u5b66\u7684\u8bba\u6587\u548c\u6f14\u8bb2\u4e2d\uff0c\u5728\u804c\u573a\u4e2d\u4e5f\u662f\u7ecf\u5e38\u88ab\u7528\u6765\u505a\u5546\u4e1a\u6848\u4f8b\u5206\u6790\u7684\u6a21\u578b\u642d\u5efa\u7684\u3002 Part One\u25aa\u6a21\u578b\u7684\u4f5c\u7528\u25aa \u8fd9\u4e2a\u6a21\u578b\u7684\u72ec\u7279\u4e4b\u5904\u5728\u4e8e\u5176\u5b8c\u7f8e\u5730\u7ed3\u5408\u4e86\u5916\u2026<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[128],"special":[],"class_list":["post-68390","post","type-post","status-publish","format-standard","hentry","category-quan","tag-swot","entry"],"views":72040,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/68390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=68390"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/68390\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=68390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=68390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=68390"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=68390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}