{"id":69450,"date":"2022-05-25T16:45:52","date_gmt":"2022-05-25T08:45:52","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=69450"},"modified":"2022-05-25T16:45:52","modified_gmt":"2022-05-25T08:45:52","slug":"%e7%88%b1%e5%9b%a0%e6%96%af%e5%9d%a6%e6%96%b9%e7%a8%8b%e5%bc%8f%e4%b8%8e%e5%86%85%e5%ae%b9%e8%90%a5%e9%94%80%e7%9a%84%e5%85%b3%e7%b3%bb","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/69450.html","title":{"rendered":"\u7231\u56e0\u65af\u5766\u65b9\u7a0b\u5f0f\u4e0e\u5185\u5bb9\u8425\u9500\u7684\u5173\u7cfb"},"content":{"rendered":"\n<p>\u4f30\u8ba1\u7231\u56e0\u65af\u5766\u81ea\u5df1\u4e5f\u60f3\u4e0d\u5230\uff0c\u4e00\u767e\u591a\u5e74\u4ee5\u540e\uff0c\u4ed6\u7684\u7ecf\u5178\u7406\u8bba\u4f1a\u88ab\u7528\u5728<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%86%85%e5%ae%b9%e8%90%a5%e9%94%80\" title=\"\u5185\u5bb9\u8425\u9500\" target=\"_blank\">\u5185\u5bb9\u8425\u9500<\/a><\/span>\u9886\u57df\u3002<\/p>\n\n\n\n<p>E=MC\u00b2\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<p>\u5728\u4e00\u822c\u4eba\u773c\u91cc\uff1a E=MC\u00b2\u662f\u4e2d\u5b66\u751f\u90fd\u77e5\u9053\u7684\u7231\u56e0\u65af\u5766\u65b9\u7a0b\u5f0f\u3002 &nbsp;<\/p>\n\n\n\n<p>E\u4ee3\u8868\u80fd\u91cf<strong>\uff08Energy\uff09<\/strong>\uff0cm\u4ee3\u8868\u8d28\u91cf<strong>\uff08quality\uff09<\/strong>\uff0cc\u662f\u5149\u901f<strong>\uff08constant\uff09<\/strong>\u3002&nbsp; \u5b83\u544a\u8bc9\u6211\u4eec\u65e0\u8bba\u4ec0\u4e48\u7269\u4f53\uff0c\u90fd\u8574\u542b\u7740\u5de8\u5927\u7684\u80fd\u91cf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653382389569.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5728<strong>\u9a6c\u65af\u514b<\/strong>\u773c\u91cc\uff1a<\/p>\n\n\n\n<p><strong>E=MC\u00b2\u662f\u4ed6\u89c2\u5bdf\u4e16\u754c\u7684\u7406\u8bba\u57fa\u7840\u3002<\/strong><\/p>\n\n\n\n<p>\u201c\u6ca1\u6709\u4e8b\u7269\u53ef\u4ee5\u8fdd\u53cd\u57fa\u672c\u7684\u7269\u7406\u89c4\u5219\uff0c\u6bd4\u5982E=MC\u00b2\u3002\u7b2c\u4e00\u6027\u539f\u7406\u7684\u601d\u60f3\u65b9\u5f0f\u662f\u7528\u7269\u7406\u5b66\u7684\u89d2\u5ea6\u770b\u5f85\u4e16\u754c\uff0c\u4e5f\u5c31\u662f\u8bf4\u4e00\u5c42\u5c42\u62e8\u5f00\u4e8b\u7269\u8868\u8c61\uff0c\u770b\u5230\u91cc\u9762\u7684\u672c\u8d28\uff0c\u518d\u4ece\u672c\u8d28\u4e00\u5c42\u5c42\u5f80\u4e0a\u8d70\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653382389711.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u800c\u5728<strong>\u8425\u9500\u4eba<\/strong>\u773c\u91cc\uff1a<\/p>\n\n\n\n<p><strong>E=MC\u00b2\u662f\u63d0\u5347\u5185\u5bb9\u8425\u9500\u6548\u679c\u7684\u79d8\u8bc0 \u25bc<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653382383219.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u8fd9\u4e09\u4e2a\u56e0\u7d20\u51b3\u5b9a\u4e86\u5185\u5bb9\u8425\u9500\u7684\u6548\u679c\u3002<\/p>\n\n\n\n<p>Media\u548cContent\u4f5c\u4e3a\u8425\u9500\u4eba\u8001\u751f\u5e38\u8c08\u7684\u8bdd\u9898\uff0c\u6211\u4eec\u4eca\u5929\u653e\u5230\u6700\u540e\u518d\u8bf4\u3002<\/p>\n\n\n\n<p>\u5148\u6765\u8bf4\u8bf4\u6700\u5bb9\u6613\u88ab\u5ffd\u7565\u7684\u4e00\u73af\uff1a CTA<strong>\uff08call to action\uff0c\u884c\u52a8\u53f7\u53ec\uff09<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">01 CTA\uff1a\u6700\u5bb9\u6613\u88ab\u5ffd\u7565\u7684\u73af\u8282<\/h2>\n\n\n\n<p>\u5927\u5bb6\u662f\u4e0d\u662f\u7ecf\u5e38\u4f1a\u9047\u5230\u8fd9\u6837\u7684\u95ee\u9898\uff1a<\/p>\n\n\n\n<p>\u4f20\u9012\u7ed9\u7528\u6237\u7684\u4fe1\u606f\u77f3\u6c89\u5927\u6d77\uff1b\u8017\u8d39\u5927\u91cf\u65f6\u95f4\u521b\u4f5c\u51fa\u7684\u5185\u5bb9\u8f6c\u5316\u7387\u611f\u4eba\uff1b\u6295\u5165\u5927\u91cf\u8d44\u91d1\u5efa\u8bbe\u7684\u7f51\u7ad9\u5374\u6ca1\u6709\u7b49\u6765\u5ba2\u6237\u8be2\u76d8\u25bc<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653382384933.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u8fd9\u4e2a\u65f6\u5019\u5c31\u8981\u53cd\u601d\u4e00\u4e0b\uff1a<\/p>\n\n\n\n<p>\u901a\u8fc7\u5e73\u53f0\u4f20\u9012\u51fa\u53bb\u5185\u5bb9\uff0c\u662f\u5426\u5305\u542b\u4e86CTA\uff1f\u5982\u679c\u5df2\u7ecf\u5305\u542b\uff0c\u90a3\u4e48\u8fd9\u4e2aCTA\u662f\u5426 \u6709\u6548\uff1f<\/p>\n\n\n\n<p>\u8fd9\u76f4\u63a5\u51b3\u5b9a\u4e86\uff0cE=MC\u00b2\u662f\u76f4\u63a5\u5f52\u96f6\u8fd8\u662f\u6548\u679c\u7ffb\u500d\u3002<\/p>\n\n\n\n<p><strong>&nbsp;\u4ec0\u4e48\u662fCTA\uff1f<\/strong><\/p>\n\n\n\n<p>Hubspot\u7ed9\u51fa\u7684\u5b9a\u4e49\uff1a<\/p>\n\n\n\n<p><strong>A call-to-action&nbsp;\uff08CTA\uff09&nbsp;is an image or line of text that prompts your visitors, leads, and customers to take action.&nbsp;<\/strong><\/p>\n\n\n\n<p>\u7b80\u5355\u6765\u8bf4\uff0c\u5c31\u662f\u5229\u7528\u6587\u672c\u6216\u56fe\u7247\u53f7\u53ec\u7528\u6237\u91c7\u53d6\u884c\u52a8\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u884c\u52a8\u53ef\u4ee5\u662f\u9886\u53d6\u4f18\u60e0\u5238\u3001\u6ce8\u518c\u8d26\u6237\u3001\u9884\u7ea6\u76f4\u64ad\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u4f60\u70b9\u8fdb\u745e\u5e78\u5496\u5561\u5c0f\u7a0b\u5e8f\u7684\u5f39\u7a97\u25bc<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653382388265.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u6216\u8005\u50cf\u8003\u62c9\u8425\u9500\u7684\u9884\u7ea6\u76f4\u64ad<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u90fd\u662fCTA\u3002<\/p>\n\n\n\n<p><strong>&nbsp;CTA\u5e94\u8be5\u653e\u5728\u54ea\u91cc\uff1f<\/strong><\/p>\n\n\n\n<p>\u5b83\u53ef\u4ee5\u653e\u5728\u5185\u5bb9\u8425\u9500\u4e2d\u7684\u4efb\u4f55\u5730\u65b9\u2014\u2014\u793e\u4ea4\u5e73\u53f0\u3001\u7535\u5b50\u90ae\u4ef6\u3001\u843d\u5730\u9875\u3001\u516c\u53f8\u5b98\u7f51\u3001\u6587\u7ae0\u6216\u89c6\u9891\u7684\u5f00\u5934\u3001\u4e2d\u95f4\u3001\u7ed3\u5c3e\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u5927\u591a\u6570\u4eba\u7684\u8bef\u533a\u5728\u4e8e\uff0c\u8ba4\u4e3aCTA\u662f\u5185\u5bb9\u8425\u9500\u7684\u6700\u540e\u4e00\u73af\u3002\u4f46\u4e8b\u5b9e\u4e0a\uff0cCTA\u8d2f\u7a7f\u4e86\u5185\u5bb9\u8425\u9500\u7684\u6574\u4e2a\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p>\u4ee5\u89c6\u9891\u4e3a\u4f8b\uff0c\u6839\u636eHubSpot\u7684\u8c03\u67e5\uff0c\u4e00\u6bb5\u89c6\u9891\u88ab\u64ad\u653e\u65f6\uff0c\u524d10\u79d2\u5e73\u5747\u4f1a\u635f\u593120%\u7684\u53d7\u4f17\uff1b120\u79d2\u540e\uff0c\u89c2\u4f17\u635f\u5931\u7387\u5e73\u5747\u4f1a\u8fbe\u523060%\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u53ea\u5728\u89c6\u9891\u672b\u5c3e\u52a0\u5165CTA\uff0c\u5927\u591a\u6570\u89c2\u4f17\u8fde\u770b\u5230\u5b83\u7684\u673a\u4f1a\u90fd\u6ca1\u6709\uff0c\u66f4\u522b\u8bf4\u8fdb\u4e00\u6b65\u7684\u884c\u52a8\u25bc<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653382381817.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u6240\u4ee5\uff0c\u5185\u5bb9\u8425\u9500\u4e2d\u80fd\u4e0e\u7528\u6237\u4ea7\u751f\u8054\u7cfb\u7684\u6bcf\u4e00\u4e2a\u73af\u8282\uff0c\u90fd\u53ef\u4ee5\u690d\u5165CTA\u3002<\/p>\n\n\n\n<p><strong>&nbsp;3\u70b9\u5efa\u8bae\u8ba9CTA\u53d8\u5f97\u66f4\u6709\u6548&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>\u2460\u5f15\u4eba\u6ce8\u76ee\u7684\u8bbe\u8ba1<\/strong><\/p>\n\n\n\n<p>\u8981\u60f3\u8ba9\u7528\u6237\u70b9\u51fb\u4f60\u7684CTA\uff0c\u9996\u5148\u8981\u8ba9\u7528\u6237\u6ce8\u610f\u5230\u5b83\u3002<\/p>\n\n\n\n<p><strong>\u9c9c\u660e\u7684\u989c\u8272\u5bf9\u6bd4\u662f\u5173\u952e<\/strong><\/p>\n\n\n\n<p><strong>\u25bc<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653382384046.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u6d41\u5a92\u4f53\u516c\u53f8Hulu\u7684\u6ce8\u518c\u754c\u9762\uff0c\u9ed1\u4e0e\u767d\u7684\u5bf9\u6bd4\uff0c\u8ba9\u7528\u6237\u4e00\u773c\u6ce8\u610f\u5230\u5b83\u7684\u4fc3\u9500\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>\u897f\u95e8\u5b50\u533b\u7597\u5728\u4f01\u4e1a\u5b98\u7f51\u4e5f\u7528\u4e86\u540c\u6837\u7684\u624b\u6cd5\uff0c\u6a58\u8272\u3001\u767d\u8272\u4e0e\u9ed1\u8272\u7684\u5f3a\u70c8\u5bf9\u6bd4\uff0c\u8ba9\u4eba\u4e00\u773c\u770b\u5230\u201c\u70b9\u51fb\u4e86\u89e3\u201d<\/p>\n\n\n\n<p>\u25bc<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653382384810.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u4eba\u662f\u89c6\u89c9\u52a8\u7269\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u4e0d\u59a8\u5927\u80c6\u9009\u62e9\u4e0e\u4e3b\u754c\u9762\u5bf9\u6bd4\u5f3a\u70c8\u7684\u989c\u8272\uff0c\u4ee5\u6b64\u6765\u5438\u5f15\u7528\u6237\u7684\u6ce8\u610f\u3002<\/p>\n\n\n\n<p><strong>\u2461\u5f3a\u8c03\u65f6\u95f4\u7684\u7d27\u8feb\u6216\u8d44\u6e90\u7684\u7d27\u7f3a<\/strong><\/p>\n\n\n\n<p>\u5fc3\u7406\u5b66\u6709\u4e2a\u4e13\u4e1a\u672f\u8bed\uff0c\u53ebFOMO<strong>\uff08Fear of Missing Out\uff09<\/strong>\uff0c\u5bb3\u6015\u9519\u8fc7\u3002\u4eba\u4eec\u4f1a\u56e0\u4e3a\u5bb3\u6015\u9519\u8fc7\u800c\u4ea7\u751f\u7126\u8651\u4e0e\u5931\u843d\u3002<\/p>\n\n\n\n<p>\u5229\u7528FOMO\u8fdb\u884c\u8425\u9500\uff0c\u5728\u751f\u6d3b\u4e2d\u5341\u5206\u5e38\u89c1\uff0c\u6bd4\u5982\u79d2\u6740\u5012\u8ba1\u65f6\u3001\u9152\u5e97\u4ec5\u5269\u4e00\u95f4\u3001\u672c\u5e97\u8fd8\u6709\u4e94\u5206\u949f\u6253\u70ca\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u5f53\u6211\u4eec\u690d\u5165CTA\u65f6\uff0c\u4e5f\u53ef\u4ee5\u5145\u5206\u5229\u7528\u8fd9\u4e00\u70b9\uff0c\u7528\u56fe\u7247\u6216\u6587\u5b57\u6765\u6697\u793a\u7528\u6237\u5f53\u4e0b\u5fc5\u987b\u5c3d\u5feb\u505a\u51fa\u51b3\u7b56\u25bc<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653382390398.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Blogging\u6ce8\u518c\u9875\u9762\u7684\u5012\u8ba1\u65f6<\/strong><\/p>\n\n\n\n<p><strong>\u2462\u4f20\u8fbe\u660e\u786e\u7684\u4ef7\u503c\u4e3b\u5f20<\/strong><\/p>\n\n\n\n<p>\u7528\u6237\u70b9\u51fbCTA\u65f6\uff0c\u662f\u62b1\u7740\u671f\u5f85\u7684\u3002\u4ed6\u4eec\u671f\u671b\u5f97\u5230\u5bf9\u81ea\u5df1\u6709\u7528\u7684\u4e1c\u897f\uff0c\u6bd4\u5982\u4e00\u4efd\u767d\u76ae\u4e66\uff0c\u6216\u8005\u4e00\u4efdPPT\u6a21\u677f\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u8981\u5728CTA\u4e2d\u8981\u660e\u786e\u5730\u544a\u8bc9\u7528\u6237\uff0c\u4ed6\u4eec\u80fd\u5f97\u5230\u4ec0\u4e48\u3002<\/p>\n\n\n\n<p>\u4ee5\u771f\u5fc3\u6362\u771f\u5fc3\uff0c\u7528\u4f60\u63d0\u4f9b\u7684\u5185\u5bb9\u6362\u53d6\u7528\u6237\u7684\u70b9\u51fb<\/p>\n\n\n\n<p>\u25bc<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653382383408.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u9664\u6b64\u4e4b\u5916\uff0cCTA\u80cc\u540e\u7684\u83b7\u5ba2\u903b\u8f91\u662f\u4ec0\u4e48\uff1f\u6587\u5b57\u4e0e\u89c6\u9891\u7684CTA\u5185\u5bb9\u6709\u4f55\u4e0d\u540c\uff1f\u4ed6\u4eec\u53c8\u6709\u54ea\u4e9b\u690d\u5165\u65b9\u6cd5\uff1f<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u95ee\u9898\uff0c5\u670819\u65e5-20\u65e5\uff0c\u8003\u62c9\u8425\u9500\u7b2c\u5341\u4e8c\u671f\u5185\u5bb9\u8425\u9500\u5927\u5e08\u73ed\u4f1a\u4e3a\u4f60\u4e00\u4e00\u89e3\u7b54\u3002<\/p>\n\n\n\n<p>\u8bf4\u5b8cE=MC\u00b2\u79cd\u6700\u5bb9\u6613\u88ab\u5ffd\u7565\u7684CTA<strong>\uff08call to action\uff0c\u884c\u52a8\u53f7\u53ec\uff09<\/strong>\uff0c\u6211\u4eec\u518d\u6765\u770b\u770b\u65b9\u7a0b\u5f0f\u4e2d\u7684\u53e6\u5916\u4e24\u4e2a\u4e58\u6570\uff1aMedia<strong>\uff08\u5e73\u53f0\uff09<\/strong>\u548cContent<strong>\uff08\u5185\u5bb9\uff09<\/strong>\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">02 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653382384900.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u6240\u4ee5\uff0c\u5bf9\u4e8e\u4f01\u4e1a\u800c\u8a00\uff0c\u516c\u4f17\u53f7\u4ecd\u7136\u662f\u54c1\u724c\u7ecf\u8425\u7684\u4e3b\u9635\u5730\u3002\u5728\u7ecf\u8425\u597d\u4e3b\u9635\u5730\u7684\u57fa\u7840\u4e0a\uff0c\u518d\u5c06\u4f18\u8d28\u7684\u5185\u5bb9\u4f20\u64ad\u5230\u5176\u4ed6\u5e73\u53f0\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">03 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653382391196.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5173\u4e8e7\u79cd\u5185\u5bb9\u5f62\u5f0f\u7684\u8be6\u7ec6\u9610\u8ff0\uff0c\u5927\u5bb6\u53ef\u4ee5\u67e5\u770b\u8003\u62c9\u8425\u9500\u7684\u5f80\u671f\u63a8\u6587\uff1a&nbsp;<a href=\"https:\/\/www.socialmarketings.com\/articldetails\/23365\" target=\"_blank\" rel=\"noreferrer noopener\">2022\u5e74\u5185\u5bb9\u8425\u9500\u8d8b\u52bf\u4e0e7\u79cd\u6d41\u884c\u5185\u5bb9\u89e3\u6790\u3002<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5199\u5728\u6700\u540e<\/h2>\n\n\n\n<p>\u9009\u62e9\u5408\u9002\u7684\u5e73\u53f0<strong>\uff08Media\uff09<\/strong>\u3001\u7075\u6d3b\u8c03\u6574\u5185\u5bb9\u5f62\u5f0f<strong>\uff08Content\uff09<\/strong>\u3001\u91cd\u89c6\u884c\u52a8\u53f7\u53ec<strong>\uff08CTA\uff0ccall to 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