{"id":70257,"date":"2022-06-06T13:47:12","date_gmt":"2022-06-06T05:47:12","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=70257"},"modified":"2022-06-06T16:52:06","modified_gmt":"2022-06-06T08:52:06","slug":"%e6%95%b0%e6%8d%ae%e5%88%86%e6%9e%90%e6%a8%a1%e5%9e%8b%ef%bc%9arfm%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/70257.html","title":{"rendered":"\u6570\u636e\u5206\u6790\u6a21\u578b\uff1aRFM\u5206\u6790"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li>\u4ec0\u4e48\u662f<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/rfm\" title=\"RFM\" target=\"_blank\">RFM<\/a><\/span>\u6a21\u578b\uff1fRFM\u6a21\u578b\u7528\u6765\u8861\u91cf\u5ba2\u6237\u4ef7\u503c\u3002<\/li><li>RFM\u6709\u54ea\u4e9b\u6307\u6807\uff1f\u5176\u5305\u542b\u4e86\u4e09\u4e2a\u6307\u6807\uff1a<ul><li>\u6700\u8fd1\u4e00\u6b21\u4ea4\u6613 Recency&nbsp;<\/li><li>\u4ea4\u6613\u9891\u6b21 Frequency<\/li><li>\u4ea4\u6613\u91d1\u989d Monetary<\/li><\/ul><\/li><li>RFM\u7684\u6307\u6807\u5206\u7c7b\uff1a<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u5b9a\u4e49<\/td><td>\u5206\u7c7b<\/td><td><span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/rfm\" target=\"_blank\" title=\"rfm\">rfm<\/a><\/span>_r<\/td><td>rfm_f<\/td><td>rfm_m<\/td><\/tr><tr><td>\u4f18\u8d28\u5ba2\u6237<\/td><td>\u91cd\u8981\u4ef7\u503c\u5ba2\u6237<\/td><td>1-\u9ad8<\/td><td>1-\u9ad8<\/td><td>1-\u9ad8<\/td><\/tr><tr><td>\u6765\u7684\u4e0d\u591a\u7684\u4f18\u8d28\u5ba2\u6237<\/td><td>\u91cd\u8981\u53d1\u5c55\u5ba2\u6237<\/td><td>1-\u9ad8<\/td><td>0-\u4f4e<\/td><td>1-\u9ad8<\/td><\/tr><tr><td>\u6700\u8fd1\u6ca1\u6765\u7684\u4f18\u8d28\u5ba2\u6237<\/td><td>\u91cd\u8981\u4fdd\u6301\uff08\u5524\u9192\uff09\u5ba2\u6237<\/td><td>0-\u4f4e<\/td><td>1-\u9ad8<\/td><td>1-\u9ad8<\/td><\/tr><tr><td>\u6765\u7684\u4e0d\u591a\uff0c\u6700\u8fd1\u4e5f\u6ca1\u6765\u7684\u4f18\u8d28\u5ba2\u6237<\/td><td>\u91cd\u8981\u633d\u7559\u5ba2\u6237<\/td><td>0-\u4f4e<\/td><td>0-\u4f4e<\/td><td>1-\u9ad8<\/td><\/tr><tr><td>\u4e00\u822c\u5ba2\u6237<\/td><td>\u4e00\u822c\u4ef7\u503c\u5ba2\u6237<\/td><td>1-\u9ad8<\/td><td>1-\u9ad8<\/td><td>0-\u4f4e<\/td><\/tr><tr><td>\u6765\u7684\u4e0d\u591a\u7684\u4e00\u822c\u5ba2\u6237<\/td><td>\u4e00\u822c\u53d1\u5c55\u5ba2\u6237<\/td><td>1-\u9ad8<\/td><td>0-\u4f4e<\/td><td>0-\u4f4e<\/td><\/tr><tr><td>\u6700\u8fd1\u6ca1\u6765\u7684\u4e00\u822c\u5ba2\u6237<\/td><td>\u4e00\u822c\u4fdd\u6301\uff08\u5524\u9192\uff09\u5ba2\u6237<\/td><td>0-\u4f4e<\/td><td>1-\u9ad8<\/td><td>0-\u4f4e<\/td><\/tr><tr><td>\u4e24\u770b\u76f8\u538c\u7684\u5ba2\u6237<\/td><td>\u4e00\u822c\u633d\u7559\u5ba2\u6237<\/td><td>0-\u4f4e<\/td><td>0-\u4f4e<\/td><td>0-\u4f4e<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>RFM\u7684\u5176\u4ed6\u5e94\u7528\uff1a<ul><li>\u53ef\u4ee5\u7528\u5728\u4eba\u9645\u5173\u7cfb\u7ba1\u7406\u4e0a<ul><li>R-\u6700\u8fd1\u6709\u6ca1\u6709\u8054\u7cfb\u8fc7\u3002<\/li><li>F-\u6700\u8fd1\u4e00\u5e74\u89c1\u9762\u7684\u9891\u6b21\u3002<\/li><li>M-\u89c1\u9762\u91cd\u8981\u7a0b\u5ea6\uff0c\u7ea6\u597d\u5403\u4e2a\u996d\u8fd8\u662f\u5076\u9047\u3002\uff08\u53ef\u9009\uff09<\/li><li>\u533a\u5206\u51fa\u91cd\u8981\u4ef7\u503c\u670b\u53cb\u3001\u91cd\u8981\u53d1\u5c55\u670b\u53cb\u548c\u91cd\u8981\u4fdd\u6301\u670b\u53cb<\/li><li>\u4e5f\u5370\u8bc1\u4e86\u51af\u4ed1\u8bf4\u8fc7\u7684\u8bdd\uff0c10%\u80fd\u501f\u94b1\u7684\u670b\u53cb\uff0c30%\u80fd\u5206\u4eab\u89c2\u70b9\u7684\u670b\u53cb\uff0c\u4ee5\u53ca\u5269\u4e0b60%\u7684\u670b\u53cb\u3002<\/li><\/ul><\/li><\/ul><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>RFM\u7684SQL\u5b9e\u73b0<ul><li>\u53d6\u65e5\u671f\u8303\u56f4\u4eca\u5e74\uff0c\u83b7\u53d6\u6bcf\u4e2a\u7528\u6237\u7684\u6700\u8fd1\u8d2d\u4e70\u65e5\u671f\u8ddd\u4eca\u7684\u5929\u6570\uff0c\u8d2d\u4e70\u6b21\u6570\u548c\u91d1\u989d\u7684\u5408\u8ba1\u503c<\/li><\/ul><\/li><\/ul>\n\n\n\n<pre class=\"wp-block-code\"><code>drop table if exists analytic.rfm_1_max_avg_measures_detail;create table  analytic.rfm_1_max_avg_measures_detail as select member_id,datediff('day',date(max(sale_time)),sysdate) as sale_day_range,count(member_id) as sum_buy_times,sum(single_amount) as sum_amtfrom xxx where sale_time>='2022-01-01' and valid_falg='1' group by 1;<\/code><\/pre>\n\n\n\n<ul class=\"wp-block-list\"><li>\u83b7\u53d6\u6240\u6709\u7528\u6237\u7684\u6307\u6807\u5e73\u5747\u503c\u00a0\u00a0\u00a0<\/li><\/ul>\n\n\n\n<pre class=\"wp-block-code\"><code>drop table if exists analytic.rfm_1_max_avg_measures;create table  analytic.rfm_1_max_avg_measures as select avg(sale_day_range) as avg_sale_day_range,avg(sum_buy_times) as avg_buy_times,avg(sum_amt) as avg_amt from analytic.rfm_1_max_avg_measures_detail;<\/code><\/pre>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5c06\u7528\u6237\u533a\u5206\u4e3a\u4e09\u7c7b<\/li><\/ul>\n\n\n\n<pre class=\"wp-block-code\"><code>drop table if exists analytic.rfm_1_member_apart;\ncreate table  analytic.rfm_1_member_apart as \nselect \n t1.member_id,t1.sale_day_range\n,t1.sum_buy_times,t1.sum_amt\n,t2.avg_sale_date,t2.avg_buy_time,t2.avg_amt\n,case when t1.sale_day_range&lt;=t2.avg_sale_day_range\n  then '1' else '0' end as rfm_r\n,case when t1.sum_buy_times>=t2.avg_buy_times\n  then '1' else '0' end as rfm_f\n,case when t1.sum_amt>=t2.avg_amt \n  then '1' else '0' end as rfm_m\nfrom analytic.rfm_1_max_avg_measures_detail t1\ncross join  analytic.rfm_1_max_avg_measures t2;<\/code><\/pre>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7ed3\u679c<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"655\" height=\"360\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/06\/image-11.png\" alt=\"\" class=\"wp-image-70258\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u4ec0\u4e48\u662fRFM\u6a21\u578b\uff1fRFM\u6a21\u578b\u7528\u6765\u8861\u91cf\u5ba2\u6237\u4ef7\u503c\u3002 RFM\u6709\u54ea\u4e9b\u6307\u6807\uff1f\u5176\u5305\u542b\u4e86\u4e09\u4e2a\u6307\u6807\uff1a \u6700\u8fd1\u4e00\u6b21\u4ea4\u6613 Recency&nbsp; \u4ea4\u6613\u9891\u6b21 Frequency \u4ea4\u6613\u91d1\u989d Moneta\u2026<\/p>\n","protected":false},"author":2,"featured_media":70258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[4373],"special":[],"class_list":["post-70257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan","tag-rfm","entry"],"views":62077,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/70257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=70257"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/70257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/70258"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=70257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=70257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=70257"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=70257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}