{"id":72995,"date":"2022-07-22T12:32:34","date_gmt":"2022-07-22T04:32:34","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=72995"},"modified":"2022-07-22T12:32:35","modified_gmt":"2022-07-22T04:32:35","slug":"20%e4%b8%aa%e5%93%81%e7%89%8c%e8%90%a5%e9%94%80%e7%90%86%e8%ae%ba","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/72995.html","title":{"rendered":"20\u4e2a\u54c1\u724c\u8425\u9500\u7406\u8bba"},"content":{"rendered":"\n<p><strong>\u5206\u4eab20\u4e2a\u5e02\u573a\u8425\u9500\u4eba\u5fc5\u987b\u8981\u77e5\u9053\u768420\u4e2a\u8425\u9500\u7406\u8bba\u5427\uff0c\u6709\u7684\u7406\u8bba\u662f\u4e00\u4e9b\u8001\u9e1f\u90fd\u4e0d\u77e5\u9053\u7684\uff01<\/strong><\/p>\n\n\n\n<p><strong>1\u30014P\u7406\u8bba<\/strong><\/p>\n\n\n\n<p>\u4ea7\u54c1(product)\u3001\u4ef7\u683c(price) \u3001\u5730\u70b9(place) .\u4fc3\u9500(promotion) \u3001\u518d\u52a0\u4e0aZ\u6cbb\u529b\u91cf(PoliticalPower)\u3001\u516c\u5171\u5173\u7cfb(PublicRelations)\u5c31\u662f6P\u7406\u8bba\u3002<\/p>\n\n\n\n<p><strong>2\u30014C\u7406\u8bba<\/strong><\/p>\n\n\n\n<p>\u6d88\u8d39\u8005(consumer) \u3001\u6210\u672c(cost) \u3001\u4fbf\u5229(conve-nience) \u3001\u6c9f\u901a(communication)<\/p>\n\n\n\n<p><strong>3\u30014S\u7406\u8bba<\/strong><\/p>\n\n\n\n<p>\u6ee1\u610f(satis<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/fact\" target=\"_blank\" title=\"fact\">fact<\/a><\/span>ion) \u3001\u670d\u52a1(SERVICE)\u3001\u901f\u5ea6(speed)\u3001\u8bda\u610f(sincerity)<\/p>\n\n\n\n<p><strong>4\u30014R\u7406\u8bba<\/strong><\/p>\n\n\n\n<p>Relevance(\u5173\u8054)\u3001Reaction(\u53cd\u5e94)\u3001Relationshio (\u5173\u7cfb)\u3001Reward(\u56de\u62a5)<\/p>\n\n\n\n<p><strong>5\u30014V\u7406\u8bba<\/strong><\/p>\n\n\n\n<p>\u5dee\u5f02\u5316 (Variation) \u3001\u529f\u80fd\u5316 (Versatility) \u3001\u9644\u52a0\u4ef7\u503c\uff08Value)\u3001\u5171\u9e23(Vibration)<\/p>\n\n\n\n<p><strong>6\u30014I\u7406\u8bba<\/strong><\/p>\n\n\n\n<p>\u8da3\u5473\u539f\u5219(Interesting) \u3001\u5229\u76ca\u539f\u5219(Interests) \u3001\u4e92\u52a8\u539f\u5219(Interaction) \u3001\u4e2a\u6027\u539f\u5219(Individuality)<\/p>\n\n\n\n<p><strong>7\u3001<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/Positioning\" target=\"_blank\" title=\"\u5b9a\u4f4d\u7406\u8bba\">\u5b9a\u4f4d\u7406\u8bba<\/a><\/span><\/strong><\/p>\n\n\n\n<p>\u7531\u7f8e\u56fd\u8425\u9500\u4e13\u5bb6Al Ries \u4e0eJack Trout\u63d0\u51fa\uff0c\u6b64\u5b9a\u4f4d\u5e76\u975e\u5bf9\u4ea7\u54c1,\u800c\u662f\u7ed9\u4e88\u9884\u671f\u5ba2\u6237\u5fc3\u667a\u4e00\u4e2a\u4ea7\u54c1\u5b9a\u4f4d\uff0c\u5360\u636e\u5fc3\u667a\u7b2c\u4e00<\/p>\n\n\n\n<p><strong>8\u3001IMC(\u6574\u5408\u8425\u9500)<\/strong><\/p>\n\n\n\n<p>01.\u4ee5\u6d88\u8d39\u8005\u8d44\u6599\u5e93\u5927\u6570\u636e\u4e3a\u57fa\u7840;02.\u65e0\u8bba\u4f55\u79cd\u4f20\u64ad\u624b\u6bb5,\u4fdd\u6301\u5b9a\u4f4d\u2018\u4e00\u81f4\u6027\u2019\ufe54O3.&#8217;\u5173\u7cfb\u8425\u9500&#8217;\u548c\u2018\u63a5\u89e6\u70b9\u7ba1\u7406&#8217;\uff0c\u6bcf\u4e00\u4e2a\u548c\u54c1\u724c\u6709\u5173\u7684\u4eba\u90fd\u7eb3\u5165\u8425\u9500\u4f53\u7cfb\u3002<\/p>\n\n\n\n<p><strong>9\u3001CCM(\u521b\u610f\u4f20\u64ad\u7ba1\u7406)<\/strong><\/p>\n\n\n\n<p>\u7531\u5317\u4eac\u5927\u5b66\u9648\u521a\u6559\u6388\u63d0\u51fa\uff0c01.\u63d0\u51fa\u2018\u6570\u5b57\u751f\u6d3b\u7a7a\u95f4\u2018\uff0c\u660e\u786e\u6570\u5b57\u8425\u9500\u548c\u6d88\u8d39\u573a\u666f\u8425\u9500;02.\u54c1\u724c\u89d2\u8272\u5b9a\u4f4d\u4e3a\u2018\u751f\u6d3b\u670d\u52a1\u8005&#8217;;03.\u63d0\u51fa\u2018\u6c9f\u901a\u5143&#8217;\u7684\u6982\u5ff5\u4ee5\u53ca\u2018\u521b\u610f\u7ba1\u7406&#8217;\u7406\u5ff5\uff0c\u5e26\u6709\u590d\u5236\u57fa\u56e0\u7684\u6700\u5c0f\u5355\u5143\u7ec4\u5408\u884d\u751f\u51fa\u7684\u4e0d\u540c\u521b\u610f\u7ec4\u5408\u3002<\/p>\n\n\n\n<p><strong>10\u3001SIVA\u7406\u8bba<\/strong><\/p>\n\n\n\n<p>\u89e3\u51b3\u65b9\u6848(Solution) \u3001\u4fe1\u606f(Information) \u3001\u4ef7\u503c\uff08Volue)\u3001\u9014\u5f84(Access)<\/p>\n\n\n\n<p><strong>11\u3001USP\u72ec\u7279\uff0c\u9500\u552e\u4e3b\u5f20<\/strong><\/p>\n\n\n\n<p>\u4ea7\u54c1\u533a\u522b\u4e8e\u7ade\u4e89\u5bf9\u624b\uff0c\u4f5c\u51fa\u5bf9\u6d88\u8d39\u8005\u7684\u72ec\u7279\u5229\u76ca\u70b9<\/p>\n\n\n\n<p><strong>12\u3001\u6280\u672f\u91c7\u7528\uff0c\u751f\u4ea7\u5468\u671f<\/strong><\/p>\n\n\n\n<p>\u4ea7\u54c1\u4e0d\u540c\u751f\u547d\u9636\u6bb5\u9762\u5bf9\u4e0d\u540c\u7528\u6237\u7684\u53d8\u5316<\/p>\n\n\n\n<p><strong>13\u3001\u5371\u673a\u516c\u5173<\/strong><\/p>\n\n\n\n<p>\u54c1\u724c\u9762\u4e34\u5371\u673a\uff0c\u5c24\u5176\u662f\u58f0\u8a89\u5371\u673a\u65f6\u7684\u516c\u5173\u624b\u6cd5\uff0c\u8ba4\u9519\uff0c\u4e0d\u7533\u8fa9\uff0c\u83b7\u5f97\u539f\u8c05\uff0c\u66f4\u597d\u662f\u83b7\u5f97\u540c\u60c5\u3002<\/p>\n\n\n\n<p><strong>14\u3001STP\u8425\u9500<\/strong><\/p>\n\n\n\n<p>\u5e02\u573a\u7ec6\u5206(Market Segmentation) \u3001\u76ee\u6807\u5e02\u573a(MarketTargeting) \u3001\u5e02\u573a\u5b9a\u4f4d(Market Positioning)<\/p>\n\n\n\n<p><strong>15\u3001PEST\u5206\u6790<\/strong><\/p>\n\n\n\n<p>\u0420\u653f\u6cbb(politics) .E\u7ecf\u6d4e(ecnomic) .S\u793e\u4f1a(soci-ety) \u3001T\u6280\u672f(technology)\u3002<\/p>\n\n\n\n<p><strong>16\u3001\u6ce2\u7279\u4e94\u529b\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>\u8fdb\u5165\u58c1\u5792\uff0c\u66ff\u4ee3\u54c1\u5a01\u80c1\uff0c\u4e70\u65b9\u8bae\u4ef7\u80fd\u529b\u3001\u5356\u65b9\u8bae\u4ef7\u80fd\u529b\u4ee5\u53ca\u73b0\u5b58\u7ade\u4e89\u8005\u4e4b\u95f4\u7684\u7ade\u4e89<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"558\" height=\"449\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/image-100.png\" alt=\"\" class=\"wp-image-43258\"\/><\/figure><\/div>\n\n\n<p><strong>17\u3001CPDA\u4efb\u52a1\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>\u5206\u6790\u3001\u8ba1\u5212\u3001\u63a7\u5236\u4e0e\u6267\u884c<\/p>\n\n\n\n<p><strong>18\u3001\u7535\u5546\u8425\u9500<\/strong><\/p>\n\n\n\n<p>\u4ea7\u54c1\u5b9a\u4f4d\u3001\u54c1\u724c\u7ba1\u7406\u3001\u8425\u9500\u63a8\u5e7f\u3001\u7f51\u7ad9\u5efa\u8bbe\u3001\u7269\u6d41\u914d\u9001\u3001\u552e\u540e\u670d\u52a1\u3001\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406<\/p>\n\n\n\n<p><strong>19\u3001\u5e02\u573a\u8425\u9500\u6d41\u7a0b<\/strong><\/p>\n\n\n\n<p>01.\u53d1\u73b0\u3001\u5206\u6790\u53ca\u8bc4\u4ef7\u5e02\u573a\u673a\u4f1a\uff1b02.\u7ec6\u5206\u5e02\u573a\u548c\u9009\u62e9\u76ee\u6807\u5e02\u573a\uff1b03.\u5e02\u573a\u5b9a\u4f4d\uff1b04.\u5e02\u573a\u8425\u9500\u7ec4\u5408\uff08\u4ea7\u54c1\u7b56\u7565\u3001\u5b9a\u4ef7\u7b56\u7565\u3001\u5206\u9500\u7b56\u7565\u3001\u4fc3\u9500\u7b56\u7565\uff09\uff1b05.\u5e02\u573a\u8425\u9500\u9884\u7b97<\/p>\n\n\n\n<p><strong>20\u3001BCG Matrix\u6ce2\u58eb\u987f\u77e9\u9635<\/strong><\/p>\n\n\n\n<p>\u53c8\u79f0\u5e02\u573a\u589e\u957f\u7387-\u76f8\u5bf9\u5e02\u573a\u4efd\u989d\u77e9\u9635\u3001\u6ce2\u58eb\u987f\u8d44\u8baf\u96c6\u56e2\u6cd5\u3001\u56db\u8c61\u9650\u5206\u6790\u6cd5\u3001\u4ea7\u54c1\u7cfb\u5217\u7ed3\u6784\u7ba1\u7406\u6cd5\u7b49<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5206\u4eab20\u4e2a\u5e02\u573a\u8425\u9500\u4eba\u5fc5\u987b\u8981\u77e5\u9053\u768420\u4e2a\u8425\u9500\u7406\u8bba\u5427\uff0c\u6709\u7684\u7406\u8bba\u662f\u4e00\u4e9b\u8001\u9e1f\u90fd\u4e0d\u77e5\u9053\u7684\uff01 1\u30014P\u7406\u8bba \u4ea7\u54c1(product)\u3001\u4ef7\u683c(price) \u3001\u5730\u70b9(place) .\u4fc3\u9500(promo\u2026<\/p>\n","protected":false},"author":2,"featured_media":68403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[1070],"special":[],"class_list":["post-72995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market","tag-1070","entry"],"views":69075,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/72995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=72995"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/72995\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/68403"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=72995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=72995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=72995"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=72995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}