{"id":76021,"date":"2022-08-23T12:27:51","date_gmt":"2022-08-23T04:27:51","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=76021"},"modified":"2022-08-23T12:27:52","modified_gmt":"2022-08-23T04:27:52","slug":"%e5%94%90%e6%99%93%e6%b6%b5%ef%bc%9a%e4%b8%80%e6%96%87%e6%90%9e%e6%87%82%e6%8a%96%e9%9f%b3%e4%bf%a1%e6%81%af%e6%b5%81%e5%b9%bf%e5%91%8a","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/douyin\/76021.html","title":{"rendered":"\u5510\u6653\u6db5\uff1a\u4e00\u6587\u641e\u61c2\u6296\u97f3\u4fe1\u606f\u6d41\u5e7f\u544a"},"content":{"rendered":"\n

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2\uff0c\u6296\u97f3\u4fe1\u606f\u6d41\u5e7f\u544a\u89c6\u9891\u6295\u653e\u6d41\u7a0b<\/strong><\/h3>\n\n\n\n

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1\uff09\u5f00\u901a\u6295\u653e\u5e73\u53f0\u8d26\u53f7\uff0c\u719f\u6089\u6295\u653e\u5e73\u53f0\u89c4\u5219<\/p>\n\n\n\n

2\uff09\u914d\u7f6e\u6295\u653e\u89c4\u5219\u53ca\u5185\u5bb9<\/p>\n\n\n\n

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\uff081\uff09\u6295\u653e\u7ef4\u5ea6\uff1a<\/p>\n\n\n\n

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\uff082\uff09\u5e7f\u544a\u4f4d\u7279\u70b9<\/p>\n\n\n\n

a-\u5f00\u5c4f\u5f00\u673a\u7b2c\u4e00\u5165\u53e3\uff0c\u89c6\u89c9\u51b2\u51fb\u5f3a\uff0c\u65e0\u5e72\u6270\uff0c\u5f3a\u52bf\u9501\u5b9a\u65b0\u751f\u4ee3\u6d88\u8d39\u4e3b\u529b\uff1b\u6bcf\u65e5\u6bcf\u4e2a\u7528\u6237\u53ef\u770b\u5230\u7684\u5f00\u5c4f\u5e7f\u544a\u7684\u6b21\u6570\u4e0d\u9650\u3002\u6ce8\u610f\uff1a\u65b0\u5b89\u88c5\u7528\u6237\uff0c7\u65e5\u5185\u4e0d\u51fa\u5f00\u5c4f\u5e7f\u544a\u3002<\/p>\n\n\n\n

b-\u4fe1\u606f\u6d41\u54c1\u724c\u53ef\u63a8\u5e7f5-60s\u77ed\u89c6\u9891\uff0c\u5728\u6296\u97f3\u63a8\u8350\u6d41\u4e2d\u4ee5\u539f\u751f\u5e7f\u544a\u6837\u5f0f\u8fdb\u884c\u4f20\u64ad\u5c55\u793a\u3002\u65e0\u7f1d\u878d\u5165\u6296\u97f3\u63a8\u8350\u6d41\u4e2d\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5728\u6296\u97f3\u5b9e\u73b0\u8425\u9500\u63a8\u5e7f\u7684\u76ee\u7684\u3002<\/p>\n\n\n\n

c-\u8d34\u7eb8\u54c1\u724c\u5b9a\u5236\u7684\u6296\u97f3\u8d34\u7eb8\uff0c\u7528\u6237\u5728\u62cd\u6444\u65f6\uff0c\u53ef\u5728\u8d34\u7eb8\u680f\u4e0b\u8f7d\u4f7f\u7528\u8d34\u7eb8\u7c7b\u578b\uff1a2D\u8138\u90e8\u6302\u4ef6\u8d34\u7eb8\u30012D\u524d\u666f\u8d34\u7eb8\u3002<\/p>\n\n\n\n

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\uff083\uff09\u6587\u6848\u7d20\u6750\u6d4b\u8bd5\uff1a<\/p>\n\n\n\n

\u6587\u6848\u7d20\u6750\u4e0d\u540c\u7684\u6295\u653e\u6e20\u9053\u4f1a\u6709\u4e0d\u540c\u7684\u6587\u6848\u70b9\uff0c\u8981\u51c6\u5907\u4e0d\u540c\u7684\u7d20\u6750\u5f62\u5f0f\u8fdb\u884cAB\u6d4b\u8bd5\uff0c\u6700\u7ec8\u9009\u53d62\u79cd\u5f62\u5f0f\u6765\u5927\u91cf\u7684\u63a8\u5e7f\u3002<\/p>\n\n\n\n

3\uff09\u3001\u4e0a\u7ebf\u6d4b\u8bd5\uff0c\u4e0d\u65ad\u8c03\u6574<\/p>\n\n\n\n

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3\uff0c\u6296\u97f3\u5e7f\u544a\u5f62\u5f0f\u4ee5\u53ca\u8ba1\u8d39\u6a21\u5f0f\u4ecb\u7ecd<\/strong><\/h3>\n\n\n\n

1\uff09\u6296\u97f3\u5e7f\u544a\u6295\u653e\u5206\u7ade\u4ef7\u8d2d\u4e70\u548c\u4fdd\u91cf\u8d2d\u4e70\u4e24\u79cd\u65b9\u5f0f<\/strong><\/p>\n\n\n\n

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\u4fdd\u91cf\u65b9\u5f0f(GD)\u9700\u8981\u548c\u5de5\u4f5c\u4eba\u5458\u5177\u4f53\u5bf9\u63a5\uff0c\u6309CPM\u8ba1\u8d39\uff0c\u786e\u5b9a\u597d\u9884\u7b97\u540e\u4e00\u6b21\u6027\u6295\u653e\uff0c\u4e00\u822c\u4e00\u4e2aM\u5e02\u9762\u4ef7\u683c240\u5143\uff0c1000\u4e2aM\u8d77\u6295\u3002\u5177\u4f53\u64cd\u4f5c\u4ef7\u683c\u53e6\u8bae\u3002\u8fd9\u79cd\u65b9\u5f0f\u7684\u4f18\u70b9\u662f\u786e\u4fdd\u4e86\u672a\u6765\u67d0\u6bb5\u65f6\u95f4\u80fd\u591f\u83b7\u5f97\u9884\u671f\u7684\u6d41\u91cf\u3002<\/p>\n\n\n\n

\u6296\u97f3\u6295\u653e\u5e7f\u544a\u662f\u5728\u4eca\u65e5\u5934\u6761\u540e\u53f0\u4e0a\uff0c\u6536\u8d39\u6a21\u5f0f\uff0c\u4ef7\u683c\u53ca\u5e7f\u544a\u7cbe\u51c6\u5b9a\u5411\u662f\u8ddf\u4eca\u65e5\u5934\u6761\u4e00\u81f4\u7684\uff0c\u53ea\u9700\u8981\u5f00\u901a\u4eca\u65e5\u5934\u6761\u5e7f\u544a\uff0c\u5728\u5e7f\u544a\u540e\u53f0\u81ea\u5df1\u8bbe\u7f6e\u6295\u653e\u5c31\u884c\u3002\u5982\u679c\u60f3\u505a\u7ade\u4ef7\u6295\u653e\u7684\u8bdd\uff0c\u5f00\u6237\u9996\u5145\u9700\u89815000\u5143\u3002<\/p>\n\n\n\n

2\uff09\u6296\u97f3\u5e7f\u544a\u8ba1\u8d39\u6a21\u5f0f<\/strong><\/p>\n\n\n\n

CPM(Cost Per ThousandImpression) \u6bcf\u5343\u4eba\u6210\u672c\uff1a\u53ea\u8981\u5411\u8db3\u591f\u91cf\u7ea7\u7684\u7528\u6237\u5c55\u793a\u4e86\u5e7f\u544a\u4e3b\u7684\u5185\u5bb9\uff0c\u5e7f\u544a\u4e3b\u5c31\u4e3a\u6b64\u4ed8\u8d39\u3002\u6309\u6b64\u8ba1\u8d39\u7684\u5e7f\u544a\u4e00\u822c\u662f\u4ee5\u54c1\u724c\u5c55\u793a\u548c\u4ea7\u54c1\u53d1\u5e03\u4e3a\u4e3b\u3002\u603b\u4f53\u6765\u8bf4\u6548\u679c\u4e0d\u662f\u5f88\u597d\uff0c\u4f46\u662f\u5374\u80fd\u7ed9\u5ba2\u6237\u5e26\u6765\u7a33\u5b9a\u7684\u5c55\u793a\u6d41\u91cf\u3002<\/p>\n\n\n\n

CPC(Cost Per Click) \u6bcf\u70b9\u51fb\u6210\u672c\uff1a\u6839\u636e\u5e7f\u544a\u88ab\u70b9\u51fb\u7684\u6b21\u6570\u6536\u8d39\u3002\u5173\u952e\u8bcd\u7ade\u4ef7\u4e00\u822c\u91c7\u7528\u8fd9\u79cd\u6a21\u5f0f\uff0c\u5728\u4fe1\u606f\u6d41\u5e7f\u544a\u7cfb\u7edf\u4e2d\u6bd4\u8f83\u5e38\u89c1\u3002<\/p>\n\n\n\n

CPA(Cost Per Action) \u6bcf\u884c\u52a8\u6210\u672c\uff1a\u6309\u6295\u653e\u5b9e\u9645\u6548\u679c\u8ba1\u4ef7\u7684\u5e7f\u544a\uff0c\u8fd9\u91cc\u7684\u884c\u52a8\u6210\u672c\u53ef\u4ee5\u662f\uff1a<\/p>\n\n\n\n

\u7535\u8bdd\u54a8\u8be2\uff0c\u5373\u4e00\u4e2a\u5ba2\u6237\u54a8\u8be2\u7535\u8bdd\u6240\u9700\u8d39\u7528;<\/p>\n\n\n\n

\u8868\u5355\u63d0\u4ea4\uff0c\u5373\u7528\u6237\u63d0\u4ea4\u4e00\u6b21\u4e2a\u4eba\u4fe1\u606f\u6240\u9700\u8d39\u7528;<\/p>\n\n\n\n

OCPM(Optimized Cost per Mille)\uff0c\u5373\u4f18\u5316\u5343\u6b21\u5c55\u73b0\u51fa\u4ef7\uff0c\u672c\u8d28\u8fd8\u662f\u6309\u7167cpm\u4ed8\u8d39\u3002\u91c7\u7528\u66f4\u7cbe\u51c6\u7684\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u9884\u4f30\u673a\u5236\uff0c\u5c06\u5e7f\u544a\u5c55\u73b0\u7ed9\u6700\u5bb9\u6613\u4ea7\u751f\u8f6c\u5316\u7684\u7528\u6237\uff0c\u5728\u83b7\u53d6\u6d41\u91cf\u7684\u540c\u65f6\uff0c\u63d0\u9ad8\u8f6c\u5316\u7387\u3001\u964d\u4f4e\u8f6c\u5316\u6210\u672c\uff0c\u8dd1\u91cf\u63d0\u901f\u66f4\u5feb\u3002<\/p>\n\n\n\n

\u5e7f\u544a\u4e3b\u53ef\u4ee5\u9009\u62e9\u548c\u8bbe\u5b9a\u6295\u653e\u5e7f\u544a\u7684\u76ee\u6807\uff0c\u5e76\u7ed9\u51fa\u76ee\u6807\u8f6c\u5316\u4ef7\u683c\uff0c\u5e7f\u544a\u7cfb\u7edf\u6295\u653e\u9884\u4f30\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\uff0c\u5411\u6700\u6709\u53ef\u80fd\u53d1\u751f\u8f6c\u5316\u7684\u7528\u6237\u5c55\u793a\u5e7f\u544a\uff0c\u4fdd\u8bc1\u8f6c\u5316\u6210\u672c\u5c3d\u53ef\u80fd\u6216\u8005\u4f4e\u4e8e\u5e7f\u544a\u4e3b\u7684\u76ee\u6807\u51fa\u4ef7\u3002<\/p>\n\n\n\n

4\uff0c\u5982\u4f55\u62cd\u6444\u51fa\u8f6c\u5316\u4e0d\u9519\u7684\u6296\u97f3\u4fe1\u606f\u6d41\u5e7f\u544a\u89c6\u9891\uff1f<\/strong><\/h3>\n\n\n\n

1\uff09\u89c6\u9891\u5185\u5bb9\u65b9\u5411\u5b9a\u4f4d<\/strong><\/p>\n\n\n\n

\u4e00\u6761\u4f18\u8d28\u7684\u89c6\u9891\u5e7f\u544a\u9996\u5148\u9700\u8981\u5177\u6709\u660e\u786e\u7684\u4e3b\u9898\u3002<\/p>\n\n\n\n

\u89c6\u9891\u5e7f\u544a\u7684\u4ea7\u54c1\u662f\u4ec0\u4e48?<\/p>\n\n\n\n

\u76ee\u6807\u5ba2\u6237\u662f\u54ea\u4e2a\u7fa4\u4f53?\u4ea7\u54c1\u60f3\u8981\u8868\u8fbe\u7684\u5185\u6db5\u662f\u4ec0\u4e48?\u8fd9\u4e9b\u90fd\u662f\u89c6\u9891\u5e7f\u544a\u5236\u4f5c\u5fc5\u987b\u8003\u8651\u7684\u65b9\u9762\u3002\u6709\u4e86\u89c6\u9891\u5e7f\u544a\u7684\u5b9a\u4f4d\uff0c\u624d\u6709\u4e86\u5e7f\u544a\u5236\u4f5c\u7684\u5148\u51b3\u6761\u4ef6\u3002\u6b64\u5916\u5728\u786e\u5b9a\u89c6\u9891\u5185\u5bb9\u65b9\u5411\u5b9a\u4f4d\u65f6\uff0c\u53ef\u901a\u8fc7\u4ea7\u54c1\u4ee5\u5f80\u7684\u89c6\u9891\u98ce\u683c\u6216\u662f\u5f53\u4e0b\u4e0e\u4ea7\u54c1\u76f8\u5173\u7684\u8bdd\u9898\u8fdb\u884c\u7efc\u5408\u8003\u8651\uff0c\u8fdb\u4e00\u6b65\u70b9\u71c3\u4ea7\u54c1\u8bdd\u9898\u70ed\u70b9\u3002<\/p>\n\n\n\n

\u4e00\u5b9a\u8981\u660e\u786e\u6295\u653e\u4eba\u7fa4\u76ee\u6807\u3002<\/p>\n\n\n\n

\u4fe1\u606f\u6d41\u5e7f\u544a\u53ef\u5b9a\u4f4d\u5bf9\u5e94\u7684\u4eba\u7fa4\u4fe1\u606f\uff0c\u66f4\u597d\u7684\u5e2e\u52a9\u6211\u4eec\u8fc7\u6ee4\u4e0d\u5fc5\u8981\u7684\u70b9\u51fb\u3002\u6211\u4eec\u6295\u653e\u5e7f\u544a\u4e4b\u524d\uff0c\u9700\u8981\u5148\u5206\u6790\u4e00\u4e0b\u80fd\u4ea7\u751f\u8d2d\u4e70\u80fd\u529b\u7684\u5bf9\u5e94\u4eba\u7fa4\u548c\u5730\u70b9\uff0c\u6bd4\u5982\u76ee\u524d\u673a\u68b0\u884c\u4e1a\u80fd\u4ea7\u751f\u8d2d\u4e70\u80fd\u529b\u4eba\u7fa4\u57fa\u672c\u572828-45\u5c81\u4e4b\u95f4\uff0c\u90a3\u4e48\u6211\u4eec\u5c31\u53ef\u4ee5\u9009\u62e9\u76f8\u5bf9\u5e94\u7684\u4eba\u7fa4\uff0c\u5168\u56fd\u5404\u5730\u57fa\u672c\u90fd\u4f1a\u8d2d\u4e70\uff0c\u4f46\u662f\u504f\u8fdc\u5730\u533a\u4f1a\u4ea7\u751f\u9ad8\u989d\u7684\u7269\u6d41\u7b49\u8d39\u7528\uff0c\u90a3\u4e48\u6211\u4eec\u5c31\u5c4f\u853d\u6389\u504f\u8fdc\u5730\u533a\u3002\u624b\u673a\u578b\u53f7\u4e0d\u8bbe\u9650\u5236\uff0c\u4f7f\u7528\u5404\u79cd\u624b\u673a\u7684\u90fd\u6709\u7b49\u7b49\u3002<\/p>\n\n\n\n

2\uff09\u811a\u672c\u7b56\u5212<\/strong><\/p>\n\n\n\n

\u4e00\u4e2a\u597d\u7684\u89c6\u9891\u5728\u5934\u4e09\u79d2\u5c31\u9700\u8981\u5438\u5f15\u4eba\uff0c\u8ba9\u4eba\u770b\u89c1\u4e86\u4e4b\u540e\u5c31\u884c\u770b\u4e0b\u7684\u53bb\u6b32\u671b\u3002\u8fd9\u4e2a\u5c31\u662f\u6211\u4eec\u5e38\u8bf4\u7684\u9ec4\u91d1\u4e09\u79d2\uff0c\u770b\u4e0b\u53bb\u4e4b\u540e\uff0c\u8fd8\u8981\u8ba9\u770b\u7684\u660e\u767d\uff0c\u770b\u7684\u201c\u8212\u670d\u201d\u3002<\/p>\n\n\n\n

\u8fd9\u5c31\u9700\u8981\u6211\u4eec\u5728\u62cd\u6444\u548c\u5236\u4f5c\u4e4b\u524d\u5148\u60f3\u597d\u201c\u811a\u672c\u201d\u3002<\/p>\n\n\n\n

\u4e00\u4e2a\u597d\u7684\u811a\u672c\uff0c\u624d\u662f\u4e00\u4e2a\u89c6\u9891\u6210\u529f\u7684\u57fa\u7840\u3002\u5e76\u4e14\u6296\u97f3\u66f4\u52a0\u6ce8\u91cd\u89c6\u9891\u7684\u539f\u521b\u548c\u89c6\u9891\u5185\u5bb9\u7684\u8d28\u91cf\u3002\u6bd4\u5982\uff1a\u6211\u4eec\u53ef\u4ee5\u5148\u4ee5\u5fae\u4fe1\u804a\u5929\u622a\u56fe\u63a5\u5165\u89c6\u9891\u5f00\u5934\uff0c\u4ee5\u4f53\u73b0\u5ba2\u6237\u4fe1\u4efb\u8ba2\u8d27\uff0c\u7f51\u6c11\u770b\u89c1\u5e26\u6587\u5b57\u7684\u56fe\u7247\u662f\u4f1a\u597d\u5947\u7684\u53bb\u770b\u56fe\u7247\u4e0a\u5199\u4e86\u4ec0\u4e48\uff0c\u8fd9\u4e2a\u65f6\u5019\u7f51\u6c11\u5c31\u5438\u5f15\u4f4f\u4e86\uff0c\u7136\u540e\u518d\u914d\u4ee5\u6587\u5b57\u201c\u5f00\u5e72\u201d\u3001\u53d1\u8d27\u7b49\u5b57\u6837\uff0c\u8f6c\u63a5\u5230\u8d27\u7269\u751f\u4ea7\uff0c\u7136\u540e\u518d\u63a5\u6587\u5b57\u201c\u5b8c\u6d3b\u201d\u7b49\u5b57\u6837\uff0c\u8f6c\u63a5\u5230\u53d1\u8d27\u3002\u8fd9\u6837\uff0c\u521a\u5f00\u59cb\u662f\u5438\u5f15\u4f4f\u4e86\u4eba\u89c2\u770b\uff0c\u5b8c\u64ad\u7387\u4e5f\u4f1a\u6bd4\u968f\u624b\u62cd\u7684\u8d27\u54c1\u51fa\u5382\u7684\u8981\u9ad8\u4e0d\u5c11\u3002<\/p>\n\n\n\n

\u89c6\u9891\u5e7f\u544a\u7684\u65f6\u95f4\u957f\u77ed\u6210\u4e3a\u8425\u9500\u8f93\u8d62\u7684\u91cd\u8981\u56e0\u7d20\u3002\u4e00\u4e2a\u89c6\u9891\u5e7f\u544a\u7684\u9ec4\u91d1\u65f6\u95f4\u572815\u79d2-30\u79d2\u4e4b\u95f4\uff0c\u8d85\u51fa30\u79d2\uff0c\u7528\u6237\u7684\u89c2\u770b\u4f53\u9a8c\u4e0b\u964d\uff0c\u89c6\u9891\u64ad\u653e\u91cf\u51cf\u5c11\u3002\u5728\u77ed\u77ed\u5341\u51e0\u79d2\u5185\uff0c\u60f3\u8981\u7559\u4f4f\u987e\u5ba2\uff0c\u524d\u4e94\u79d2\u7684\u89c6\u9891\u5185\u5bb9\u5341\u5206\u5173\u952e\u3002\u552f\u6709\u5438\u775b\uff0c\u624d\u4f1a\u83b7\u5f97\u987e\u5ba2\u7684\u89c2\u770b\u3002<\/p>\n\n\n\n

\u800c\u811a\u672c\u7b56\u5212\u7684\u91cd\u8981\u6027\u6070\u6070\u4f53\u73b0\u4e8e\u6b64\u3002\u5728\u89c6\u9891\u5e7f\u544a\u7684\u62cd\u6444\u811a\u672c\u521b\u4f5c\u8fc7\u7a0b\u4e2d\uff0c\u5e94\u6ce8\u91cd\u60c5\u8282\u4e0e\u5e7f\u544a\u4ea7\u54c1\u8bbe\u7f6e\uff0c\u4ea7\u54c1\u4e0e\u60c5\u8282\u53d1\u5c55\u7d27\u5bc6\u76f8\u8fde\uff0c\u8ba9\u4ea7\u54c1\u81ea\u7136\u5730\u878d\u5165\u77ed\u89c6\u9891\u5e7f\u544a\u60c5\u8282\u4e4b\u4e2d\u3002\u6b64\u5916\uff0c\u5728\u811a\u672c\u7684\u7b56\u5212\u73af\u8282\uff0c\u5e94\u8bbe\u7f6e\u8003\u8651\u597d\u89c6\u9891\u7684\u7684\u6bcf\u4e00\u4e2a\u955c\u5934\u3001\u573a\u666f\uff0c\u4fbf\u4e8e\u540e\u671f\u62cd\u6444\u4e0e\u526a\u8f91\u5de5\u4f5c\u7684\u987a\u5229\u5f00\u5c55\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

3\uff09\u89c6\u9891\u62cd\u6444<\/strong><\/p>\n\n\n\n

3\uff09.1 \u9009\u62e9\u5408\u9002\u7684\u6f14\u5458<\/p>\n\n\n\n

\u4ea7\u54c1\u5185\u5bb9\u9700\u8981\u4e0e\u4ea7\u54c1\u98ce\u683c\u76f8\u9002\u5e94\u3002\u8b6c\u5982\u62a4\u80a4\u54c1\u7c7b\u578b\u7684\u89c6\u9891\u5e7f\u544a\uff0c\u9700\u8981\u627e\u7684\u5e94\u662f\u76ae\u80a4\u597d\u7684\u6a21\u7279\uff0c\u901a\u8fc7\u6a21\u7279\u7684\u4f7f\u7528\u624d\u80fd\u6620\u886c\u51fa\u4ea7\u54c1\u7684\u6548\u679c\u3002\u5018\u82e5\u5bfb\u627e\u7684\u6a21\u7279\u4e0e\u4ea7\u54c1\u7279\u70b9\u5927\u76f8\u5f84\u5ead\uff0c\u6240\u5e26\u6765\u7684\u5e7f\u544a\u6548\u679c\u53ea\u4f1a\u5927\u5927\u4e0b\u8dcc\u3002<\/p>\n\n\n\n

3\uff09.2 \u9009\u62e9\u5408\u9002\u7684\u573a\u666f<\/p>\n\n\n\n

\u62cd\u6444\u573a\u666f\u7684\u786e\u5b9a\u9700\u8981\u4e0e\u89c6\u9891\u7684\u4e3b\u9898\u5185\u5bb9\u76f8\u4e00\u81f4\uff0c\u6f14\u5458\u7684\u670d\u88c5\u3001\u73b0\u573a\u9053\u5177\u9700\u8981\u4e0e\u89c6\u9891\u4e3b\u9898\u76f8\u5339\u914d\u3002<\/p>\n\n\n\n

3\uff09.3 \u8bbe\u8ba1\u5408\u9002\u7684\u7ec6\u8282<\/p>\n\n\n\n

\u62cd\u6444\u7684\u5e7f\u544a\u5185\u5bb9\u4e0e\u60c5\u8282\u5bcc\u6709\u8f83\u5f3a\u7684\u4ee3\u5165\u611f\u4e0e\u5438\u5f15\u529b\uff0c\u4ea7\u54c1\u7684\u5c55\u73b0\u4f9d\u9760\u60c5\u8282\u7684\u63a8\u52a8\u8fdb\u884c\u3002\u540c\u65f6\u4e5f\u53ef\u901a\u8fc7\u7537\u5973\u4e3b\u7684\u7ec6\u8282\u4e92\u52a8\uff0c\u8fbe\u5230\u89c6\u9891\u7684\u5438\u775b\u70b9\uff0c\u63d0\u9ad8\u89c6\u9891\u7684\u6d4f\u89c8\u91cf\u3002<\/p>\n\n\n\n

\u6296\u97f3\u89c6\u9891\u7684\u5a31\u4e50\u6027\u6bd4\u8f83\u9ad8\uff0c\u6240\u4ee5\u6211\u4eec\u7684\u5e7f\u544a\u89c6\u9891\u5185\u5bb9\u8981\u505a\u5230\u65b0\u9896\u3001\u7d27\u8ddf\u6f6e\u6d41\u53ef\u4ee5\u66f4\u597d\u7684\u5438\u5f15\u7f51\u6c11\u53bb\u70b9\u51fb\u3002\u5728\u7b56\u5212\u89c6\u9891\u5185\u5bb9\u65f6\uff0c\u8981\u5206\u6790\u5bf9\u5e94\u76ee\u6807\u7fa4\u4f53\u611f\u5174\u8da3\u7684\u89c6\u9891\u7c7b\u578b\uff0c\u5c06\u76f8\u5173\u5143\u7d20\u878d\u5408\u8fdb\u81ea\u5df1\u7684\u89c6\u9891\u5185\u5bb9\u91cc\uff0c\u66f4\u52a0\u6709\u6548\u63d0\u9ad8\u89c6\u9891\u7684\u66dd\u5149\u5ea6\u548c\u7f51\u6c11\u7684\u70b9\u51fb\u7387\u3002<\/p>\n\n\n\n

4\uff09.\u540e\u671f\u5236\u4f5c<\/p>\n\n\n\n

\u540e\u671f\u5236\u4f5c\u5373\u662f\u89c6\u9891\u5236\u4f5c\u7684\u6700\u7ec8\u73af\u8282\uff0c\u540c\u65f6\u4e5f\u662f\u4e00\u6761\u89c6\u9891\u6d4f\u89c8\u91cf\u9ad8\u4f4e\u7684\u91cd\u8981\u5f71\u54cd\u56e0\u7d20\u3002\u5728\u540e\u671f\u5236\u4f5c\u7684\u8fc7\u7a0b\u4e2d\uff0c\u9700\u8981\u7740\u91cd\u4ece\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\u8fdb\u884c\u89c6\u9891\u5e7f\u544a\u7684\u4f18\u5316\uff1a<\/p>\n\n\n\n

4\uff09.1 \u5c01\u9762\u5236\u4f5c<\/p>\n\n\n\n

\u89c6\u9891\u7684\u5c01\u9762\u7b49\u540c\u4e8e\u6587\u7ae0\u7684\u6807\u9898\uff0c\u662f\u7528\u6237\u5bf9\u4ea7\u54c1\u7684\u7b2c\u4e00\u5370\u8c61\u3002\u5c01\u9762\u5438\u775b\u662f\u6210\u529f\u7684\u7b2c\u4e00\u6b65\uff0c\u5728\u5236\u4f5c\u5c01\u9762\u65f6\uff0c\u9700\u8981\u7740\u91cd\u7a81\u51fa\u89c6\u9891\u4e3b\u9898\uff0c\u6587\u6848\u9700\u8981\u5bcc\u6709\u521b\u9020\u529b\uff0c\u53ef\u901a\u8fc7\u8bbe\u7f6e\u60ac\u5ff5\u7b49\u65b9\u5f0f\u5438\u5f15\u7528\u6237\u7684\u6d4f\u89c8\u5174\u8da3\u3002<\/p>\n\n\n\n

4\uff09.2 \u8bbe\u7f6e\u97f3\u4e50\u8bf1\u56e0<\/p>\n\n\n\n

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