{"id":76540,"date":"2022-08-29T11:57:52","date_gmt":"2022-08-29T03:57:52","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=76540"},"modified":"2022-08-29T11:57:53","modified_gmt":"2022-08-29T03:57:53","slug":"%e6%b7%98%e5%ae%9d%e7%9a%84%e5%a2%9e%e9%95%bf%e9%a3%9e%e8%bd%ae","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/76540.html","title":{"rendered":"\u6dd8\u5b9d\u7684\u589e\u957f\u98de\u8f6e"},"content":{"rendered":"\n<p>\u6211\u5bf9\u81ea\u5df1\u4e0b\u534a\u5e74\u5199\u4f5c\u4e0a\u7684\u671f\u5f85\u6709\u4e24\u4e2a\u5173\u952e\u8bcd\uff1a<strong>\u7cfb\u7edf<\/strong>\u4e0e<strong>\u6df1\u5ea6<\/strong>\u3002\u672a\u6765\u51e0\u4e2a\u6708\u751a\u81f3\u534a\u5e74\u7684\u65f6\u95f4\uff0c\u53ef\u80fd\u6211\u53ea\u4f1a\u805a\u7126\u67d0\u4e00\u4e2a\u65b9\u5411\uff0c\u6bd4\u5982 Marketplace\uff08\u4ea4\u6613\u5e73\u53f0\uff09\uff0c\u5c31\u628a\u8fd9\u79cd<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u641e\u6e05\u695a\u3002<\/p>\n\n\n\n<p>\u719f\u6089\u6211\u7684\u540c\u5b66\u4f1a\u77e5\u9053\uff0cC2C \u662f\u6211\u5f53\u524d\u91cd\u70b9\u5173\u6ce8\u7684\u4e1a\u52a1\u6a21\u5f0f\uff0c\u800c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%b7%98%e5%ae%9d\" title=\"\u6dd8\u5b9d\" target=\"_blank\">\u6dd8\u5b9d<\/a><\/span>\u4f5c\u4e3a\u4e2d\u56fd\u672c\u571f C2C 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class=\"wp-block-heading\"><strong>\u6dd8\u5b9d\u53d1\u5c55\u53f2<\/strong><\/h2>\n\n\n\n<p>\u5148\u56de\u987e\u4e0b\u6dd8\u5b9d\u53d1\u5c55\u53f2\u4e0a\u51e0\u4e2a\u91cd\u8981\u7684\u8282\u70b9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>2003 \u5e74\uff0c\u6dd8\u5b9d\u7f51\u6210\u7acb\u3002<\/li><li>2008 \u5e74\uff0c\u6dd8\u5b9d\u5546\u57ce\uff08\u5373\u5929\u732b\u524d\u8eab\uff09\u4e0a\u7ebf\u3002<\/li><li>2011 \u5e74\uff0c\u6dd8\u5b9d\u62c6\u5206\u4e3a\u4e09\u5bb6\u72ec\u7acb\u516c\u53f8\uff0c\u5373C2C\u7684\u6dd8\u5b9d\u7f51\u3001B2C\u7684\u6dd8\u5b9d\u5546\u57ce\u53ca\u8d2d\u7269\u641c\u7d22\u5f15\u64ce\u4e00\u6dd8\u7f51\u3002<\/li><li>2013 \u5e74\uff0c\u6dd8\u5b9d\u5b98\u65b9\u5fae\u535a\u6b63\u5f0f\u66f4\u540d\u4e3a\u201d\u4e07\u80fd\u7684\u6dd8\u5b9d\u201c\u3002<\/li><li>2016 \u5e74 5 \u6708\uff0c\u6dd8\u5b9d\u76f4\u64ad\u4e0a\u7ebf\u3002<\/li><li>2019 \u5e74\uff0c\u6dd8\u5b9d\u76f4\u64ad App \u4e0a\u7ebf\u3002<\/li><li>2020 \u5e74\uff0c\u6dd8\u5b9d\u7279\u4ef7\u7248\u9ad8\u8c03\u4e0a\u7ebf\uff0c\u4e0e\u6b64\u540c\u65f6\u63a8\u51fa\u8d85\u7ea7\u5de5\u5382\u8ba1\u5212\u201d\u3001\u201c\u767e\u4ebf\u4ea7\u533a\u8ba1\u5212\u201d\u4ee5\u652f\u6491\u4e0a\u6e38\u7684\u4f9b\u7ed9\u3002<\/li><\/ul>\n\n\n\n<p>\u7eb5\u89c2\u6dd8\u5b9d\u7248\u56fe\u7684\u6269\u5927\u5386\u7a0b\uff0c\u5927\u591a\u662f\u57fa\u4e8e<strong>\u7ade\u4e89\u89c6\u89d2<\/strong>\u3002\u6dd8\u5b9d\u7f51\u6700\u521d\u5176\u5b9e\u662f\u963f\u91cc\u5df4\u5df4\u7684 B2B \u4e1a\u52a1\u4e3a\u4e86\u9632\u6b62\u88ab eBay \u800c\u6210\u7acb\uff0c2005 \u5e74\u5373\u6253\u8d25\u4e86 eBay \u6613\u8da3\uff0c\u4e14\u5c06\u7ade\u5bf9\u8fdc\u8fdc\u7529\u5728\u8eab\u540e\u3002\u800c\u5728 2007 \u5e74\uff0c\u7ba1\u7406\u5c42\u610f\u8bc6\u5230 B2C \u7684\u8d2d\u7269\u4f53\u9a8c\u9ad8\u4e8e\u5f88\u591a C2C\uff0c\u4e3a\u4e86\u62b5\u5fa1 B2C \u5e26\u6765\u7684\u98ce\u9669\uff0c\u5929\u732b\u5e94\u58f0\u6210\u7acb\u30022012 \u5e74\u524d\u540e\uff0c\u963f\u91cc\u5df4\u5df4\u96c6\u56e2\u5728 C2C\u3001C2B \u5e73\u53f0\u90fd\u5360\u636e\u4e86\u8fc7\u534a\u7684\u5e02\u573a\u4efd\u989d\uff0c\u552f\u72ec B2C \u7a0d\u663e\u843d\u540e\uff0c\u4e0e\u5176\u88ab\u5176\u4ed6 B2C \u6253\u8d25\uff0c\u4e8e\u662f\u72ec\u7acbB2C \u4e4b\u524d\u53c8\u52a0\u4e86\u4e00\u9053\u6bd4\u8f83\u8d2d\u7269\u7684\u5165\u53e3\uff0c\u8fd9\u5c31\u662f\u4e00\u6dd8\u3002<\/p>\n\n\n\n<p>\u7528\u6dd8\u5b9d\u7f51\u6253\u8d25\u963f\u91cc\u5df4\u5df4 B2B\uff0c\u7528\u5929\u732b\u6253\u8d25\u6dd8\u5b9d\u7f51\uff0c\u7528\u4e00\u6dd8\u6253\u8d25\u5929\u732b\uff0c\u8fd9\u4f3c\u4e4e\u5c31\u662f\u6dd8\u5b9d\u751f\u6001\u6269\u5927\u81f3\u4eca\u7684\u5e95\u5c42\u903b\u8f91\u3002\u6b63\u5982\u300a\u6dd8\u5b9d\u4ea7\u54c1\u5341\u5e74\u4e8b\u300b\u4e2d\u4e00\u4e2a\u4ee4\u6211\u5370\u8c61\u6df1\u523b\u7684\u7ae0\u8282\u6807\u9898\uff0c<strong>\u201d\u88ab\u522b\u4eba\u6253\u8d25\uff0c\u4e0d\u5982\u88ab\u81ea\u5df1\u6253\u8d25\u201c\u3002<\/strong><em>\uff08\u987a\u4fbf\u5b89\u5229\u4e0b\u8fd9\u672c\u4e66\uff0c\u4ece\u4ea7\u54c1\u7ecf\u7406\u7684\u89c6\u89d2\u63ed\u79d8\u6dd8\u5b9d\u5341\u5e74\u84ec\u52c3\u53d1\u5c55\u80cc\u540e\u7684\u6545\u4e8b\uff0c\u5e72\u8d27\u6ee1\u6ee1\uff0c\u7f3a\u70b9\u662f\u6545\u4e8b\u96c6\u7684\u5f62\u5f0f\u6ce8\u5b9a\u4f1a\u5bfc\u81f4\u903b\u8f91\u611f\u6ca1\u90a3\u4e48\u5f3a\uff0c\u80fd\u8ba9\u4f60\u4e86\u89e3 What \u548c How\uff0c\u4f46\u4e0d\u77e5\u9053 Why\u3002\uff09<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6dd8\u5b9d\u98de\u8f6e<\/strong><\/h2>\n\n\n\n<p>\u65e9\u5728 2000 \u5e74\uff0c\u63d0\u5230\u7535\u5546\uff0c\u5927\u5bb6\u53ea\u4f1a\u60f3\u5230 eBay \u548c\u4e9a\u9a6c\u900a\uff0c\u8c01\u66fe\u60f3\u5230\uff0c\u4e0d\u8fc7 6 \u5e74\u65f6\u95f4\uff0c\u4e2d\u56fd\u7684\u7535\u5546\u4ea4\u6613\u91cf\u5df2\u8d85\u8fc7\u7f8e\u56fd\uff0c\u6210\u4e3a\u5168\u7403\u7535\u5b50\u5546\u52a1\u7684\u9886\u5bfc\u8005\u3002\u6dd8\u5b9d\u7684\u6210\u529f\u81ea\u6709\u5929\u65f6\u3001\u5730\u5229\u3001\u4eba\u548c\u7684\u591a\u65b9\u52a0\u6301\uff0c\u4e3a\u4e86\u5c06\u8fd9\u4e00\u5207\u68b3\u7406\u5f97\u6709\u4f53\u7cfb\u5316\u4e00\u70b9\uff0c\u6211\u60f3\u5148\u5f15\u5165\u98de\u8f6e\u7684\u6982\u5ff5\u3002<\/p>\n\n\n\n<p>\u8fd9\u662f\u6700\u65e9\u5728 2001 \u5e74\u968f\u5409\u59c6\u00b7\u67ef\u6797\u65af\uff08Jim Collins\uff09\u7684\u5546\u4e1a\u8457\u4f5c\u300a\u4ece\u4f18\u79c0\u5230\u5353\u8d8a\u300b\uff08Good to Great\uff09\u51fa\u7248\u800c\u516c\u5f00\u7684\u6982\u5ff5\uff0c\u6700\u5148\u5e94\u7528\u4e8e\u4e9a\u9a6c\u900a\u4e2d\u3002Collins \u7684\u6838\u5fc3\u89c2\u70b9\u662f\uff0c\u4f01\u4e1a\u4ece\u4f18\u79c0\u8d70\u5411\u5353\u8d8a\u7684\u8fc7\u7a0b\u6ca1\u6709\u5355\u4e00\u8d77\u51b3\u5b9a\u4f5c\u7528\u7684\u521b\u4e3e\u6216\u5947\u8ff9\u7684\u77ac\u95f4\uff0c<strong>\u5c31\u50cf\u662f\u6301\u7eed\u5730\u63a8\u52a8\u4e00\u4e2a\u5de8\u5927\u7684\u3001\u6c89\u91cd\u7684\u98de\u8f6e\uff0c\u4e00\u5708\u5708\u5730\u8f6c\u52a8\u5e76\u79ef\u7d2f\u52a8\u80fd\uff0c\u76f4\u5230\u67d0\u4e2a\u65f6\u523b\u5b9e\u73b0\u4e86\u7a81\u7834\uff0c\u4ee5\u4e0d\u53ef\u963b\u6321\u7684\u52bf\u80fd\u6301\u7eed\u5411\u524d\u8f6c\u52a8\u3002<\/strong>\u98de\u8f6e\u662f\u6307\u7531\u51e0\u4e2a\u5173\u952e\u6784\u4ef6\u6784\u6210\u7684\u3001\u6784\u4ef6\u4e4b\u95f4\u80fd\u591f\u76f8\u4e92\u63a8\u52a8\u5f62\u6210\u589e\u5f3a\u56de\u8def\u7684\u7cfb\u7edf\u3002\u638c\u63e1\u548c\u6301\u7eed\u5e94\u7528\u98de\u8f6e\u80fd\u4f7f\u4f01\u4e1a\u80fd\u83b7\u5f97\u589e\u957f\u7684\u529b\u91cf\uff0c\u5b9e\u73b0\u4ece\u4f18\u79c0\u5230\u5353\u8d8a\u7684\u8de8\u8d8a\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\u4e9a\u9a6c\u900a\u98de\u8f6e\uff0c\u53ca\u5bf9\u6dd8\u5b9d\u4e1a\u52a1\u751f\u6001\u7684\u7406\u89e3\uff0c\u6211\u5c1d\u8bd5\u7ed8\u5236\u4e86\u6dd8\u5b9d\u7684<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e9%a3%9e%e8%bd%ae\" title=\"\u589e\u957f\u98de\u8f6e\" target=\"_blank\">\u589e\u957f\u98de\u8f6e<\/a><\/span>\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"797\" height=\"728\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/08\/image-127.png\" alt=\"\" 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