{"id":8352,"date":"2018-01-26T22:13:13","date_gmt":"2018-01-26T14:13:13","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=8352"},"modified":"2021-06-23T10:29:19","modified_gmt":"2021-06-23T02:29:19","slug":"%e5%a4%96%e7%bd%91%e7%9a%84%e9%a6%96%e5%b8%ad%e5%a2%9e%e9%95%bf%e5%ae%98%e5%a6%82%e4%bd%95%e4%bb%a5%e8%b6%85%e4%bd%8e%e8%8e%b7%e5%ae%a2%e6%88%90%e6%9c%ac%e5%b8%a6%e6%9d%a5%e9%ab%98%e5%9b%9e%e6%8a%a5","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/8352.html","title":{"rendered":"\u5916\u7f51\u7684\u9996\u5e2d\u589e\u957f\u5b98\u5982\u4f55\u4ee5\u8d85\u4f4e\u83b7\u5ba2\u6210\u672c\u5e26\u6765\u9ad8\u56de\u62a5\u7387\uff1f"},"content":{"rendered":"<p>\u8bdd\u4e0d\u591a\u8bf4\uff0c\u8fdb\u5165\u4eca\u5929\u7684\u4e3b\u9898\u2014\u2014\u79fb\u52a8\u5e94\u7528\u4e2d\u7684 ROI\u3002<\/p>\n<p>\u4e00\u90e8\u5206\u4eba\u770b\u5230\u8fd9\u91cc\u53ef\u80fd\u5c31\u8981\u653e\u5f03\u8fd9\u7bc7\u6587\u7ae0\u4e86\uff0c\u4e0d\uff01\u7ed9\u6211\u4e2a\u673a\u4f1a\uff0c\u8ba9\u6211\u7ed9\u4f60\u597d\u597d\u89e3\u91ca\u4e00\u4e0b\u4ec0\u4e48\u662f ROI\u3002<\/p>\n<p>\u6240\u8c13 ROI\uff0c\u4e5f\u5c31\u662f\u6295\u8d44\u56de\u62a5\u7387\uff08Return on Investment\uff09\uff0c\u5373\u4e00\u5b9a\u5468\u671f\u5185\uff0c\u5e7f\u544a\u4e3b\u901a\u8fc7\u5e7f\u544a\u6295\u653e\u6536\u56de\u7684\u4ef7\u503c\u5360\u5e7f\u544a\u6295\u5165\u7684\u767e\u5206\u6bd4\u3002\u4e00\u822c\u6765\u8bf4\uff0cROI\u90fd\u4f1a\u5e26\u4e0a\u5468\u671f\uff0c\u5982\u65e5ROI\u3001\u6708ROI \u7b49\uff0c\u7528\u516c\u5f0f\u8868\u793a\u5373ROI=\u56de\u6536\u4ef7\u503c\/\u6295\u653e\u6210\u672c\u3002<\/p>\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u6bd4\u5982\u67d0\u7535\u5546\u57285\u6708\u4efd\u6295\u653e\u4e86100\u4e07\u7684\u5e7f\u544a\u8d39\u7528\uff0c\u83b7\u53d6\u4e86\u4ef7\u503c200\u4e07\u7684\u6709\u6548\u8ba2\u5355\u91d1\u989d\uff0c\u5219ROI\u4e3a\uff08200\/100=\uff092\u3002<\/p>\n<p>\u5bf9\u4e8e\u6211\u4eec\u4eca\u5929\u7684\u4e3b\u89d2\u2014\u2014\u79fb\u52a8\u5e94\u7528\u5f00\u53d1\u56e2\u961f\u6765\u8bf4\uff0c\u65e5\u5e38\u5c11\u4e0d\u4e86\u62b1\u6028\uff1a\u4e3a\u5565\u6211\u4eec\u7684\u5e94\u7528\u4e0d\u80fd\u8d5a\u5927\u94b1\uff1f\u8fd9\u80cc\u540e\u7684\u4e00\u4e2a\u539f\u56e0\u5728\u4e8e\uff0c\u5e94\u7528\u5f00\u53d1\u56e2\u961f\u8d39\u5c3d\u5fc3\u601d\u641e\u51fa\u4e86\u4e00\u6b3e\u4ea7\u54c1\uff0c\u4e00\u7529\u624b\u5c31\u6254\u8fdb\u4e86\u5e94\u7528\u5e02\u573a\uff0c\u6307\u671b\u7740\u5b83\u80fd\u4e00\u8dc3\u6210\u4e3a\u7206\u6b3e\u8d5a\u5927\u94b1\uff0c\u4f46\u4e8b\u5b9e\u5f80\u5f80\u5e76\u4e0d\u662f\u8fd9\u6837\u3002<\/p>\n<ul>\n<li>Ty Magnin\uff08Appcues\u5e02\u573a\u90e8\u4e3b\u7ba1\uff09\u5728\u4ed6\u7684\u4e00\u7bc7\u8c03\u67e5\u7814\u7a76\u62a5\u544a\u4e2d\u7ed9\u51fa\u4e86\u4e0b\u9762\u8fd9\u4e9b\u6570\u636e\uff1a<\/li>\n<li>86%\u7684\u79fb\u52a8\u7528\u6237\u5728\u9996\u6b21\u4e0b\u8f7d\u5e94\u7528\u540e\u5c31\u4e0d\u4f1a\u518d\u6253\u5f00\u5b83\uff1b<\/li>\n<li>\u53ea\u67092.7%\u7684\u7528\u6237\u4f1a\u8fde\u7eed\u4f7f\u7528\u5e94\u7528\u8d85\u8fc7\u4e00\u4e2a\u6708\u5e76\u9009\u62e9\u7ee7\u7eed\u4f7f\u7528\uff1b<\/li>\n<li>\u90a3\u4e9b\u4e0b\u8f7d\u5e94\u7528\u540e7\u5929\u6ca1\u6709\u518d\u6b21\u6253\u5f00\u7684\u7528\u6237\uff0c\u670960%\u7684\u673a\u7387\u518d\u4e0d\u4f1a\u6253\u5f00\u5b83\u4e86\uff1b<\/li>\n<li>67%\u7684\u5e02\u573a\u4eba\u5b8c\u5168\u4e0d\u8003\u8651\u79fb\u52a8ROI\u3002<\/li>\n<\/ul>\n<p>\u4e0d\u96be\u60f3\u8c61\uff0c\u5ffd\u7565\u4e86ROI\u8fd9\u6837\u4e00\u4e2a\u91cd\u8981\u7684\u8861\u91cf\u6307\u6807\uff0c\u518d\u725b\u7684\u5e94\u7528\u4e5f\u9003\u4e0d\u8fc7\u6619\u82b1\u4e00\u73b0\u7684\u547d\u8fd0\u3002<\/p>\n<p>\u4e3a\u4e86\u80fd\u8ba9\u81ea\u5bb6\u5e94\u7528\u6301\u7eed\u5e26\u6765\u56de\u62a5\u3001\u6ee1\u8db3\u5546\u4e1a\u76ee\u6807\uff0c\u6211\u4eec\u5c31\u9700\u8981\u4e0d\u65ad\u5730\u6d4b\u8bd5\u5e94\u7528\u3002\u8fd9\u6837\u505a\u7684\u76ee\u7684\u4e0d\u4ec5\u662f\u4e3a\u4e86\u4f18\u5316\u7528\u6237\u4f53\u9a8c\u5730\u56fe\uff0c\u66f4\u662f\u4e3a\u4e86\u6700\u7ec8\u80fd\u627e\u5230\u6210\u672c\u6709\u6548\u7684\u65b9\u5f0f\u53bb\u83b7\u53d6\u66f4\u5927\u7684\u6536\u76ca\uff0c\u4e5f\u5c31\u662f\u6211\u4eec\u4fd7\u8bdd\u8bf4\u7684\u8d5a\u5927\u94b1\u3002<\/p>\n<p>\u4f18\u5316\u7528\u6237\u4f53\u9a8c\u5730\u56fe\u6709\u4f55\u7528\u5904\uff1f\u5728\u5206\u6790\u8fd9\u4e2a\u95ee\u9898\u4e4b\u524d\uff0c\u6211\u60f3\u5148\u8c08\u8c08\u4ec0\u4e48\u662f\u7528\u6237\u4f53\u9a8c\u5730\u56fe\u3002<\/p>\n<p>\u7528\u6237\u4f53\u9a8c\u5730\u56fe\u662f\u96c6\u5408\u4e86\u8bb2\u6545\u4e8b\u548c\u89c6\u89c9\u5316\u8fd9\u4e24\u4e2a\u5f3a\u5927\u7684\u65b9\u6cd5\u5de5\u5177\uff0c\u7528\u6765\u5e2e\u52a9\u56e2\u961f\u7406\u89e3\u548c\u89e3\u51b3\u7528\u6237\u9700\u6c42\u3002\u7528\u6237\u4f53\u9a8c\u5730\u56fe\u6700\u57fa\u672c\u7684\u5f62\u5f0f\uff0c\u662f\u628a\u4e00\u4e9b\u5217\u7528\u6237\u9700\u6c42\u548c\u884c\u4e3a\u96c6\u5408\u5728\u4e00\u4e2a\u65f6\u95f4\u6846\u67b6\u4e0a\uff0c\u7136\u540e\u4ece\u7528\u6237\u7684\u89d2\u5ea6\u51fa\u53d1\uff0c\u628a\u7528\u6237\u7684\u601d\u8003\u548c\u60c5\u7eea\u586b\u5145\u8fdb\u65f6\u95f4\u6846\u67b6\u91cc\u52a0\u4ee5\u53d9\u8ff0\uff0c\u6700\u540e\u7528\u89c6\u89c9\u5316\u7684\u5f62\u5f0f\u8868\u73b0\u51fa\u6765\u3002<\/p>\n<figure id=\"attachment_8353\" aria-describedby=\"caption-attachment-8353\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-8353\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u8d85\u5e02\u8d2d\u7269\u4f53\u9a8c\u5730\u56fe.jpg\" alt=\"\" width=\"640\" height=\"296\" \/><figcaption id=\"caption-attachment-8353\" class=\"wp-caption-text\">\u8d85\u5e02\u8d2d\u7269\u4f53\u9a8c\u5730\u56fe<\/figcaption><\/figure>\n<p>\u4e0a\u9762\u7b80\u5355\u8bf4\u4e86\u8bf4\u7528\u6237\u4f53\u9a8c\u5730\u56fe\uff0c\u90a3\u4e48\u79fb\u52a8ROI\u548c\u5b83\u6709\u4ec0\u4e48\u5173\u7cfb\u5462\uff1f\u5176\u5b9e\u4e0d\u96be\u7406\u89e3\u3002<\/p>\n<p>\u5982\u679c\u6211\u4eec\u5728\u8c08\u8bba\u63d0\u5347ROI\u7684\u65f6\u5019\u53ea\u5173\u6ce8\u8868\u683c\u91cc\u7684\u5404\u9879\u6570\u636e\u548c\u6307\u6807\uff0c\u800c\u4e0d\u628a\u8fd0\u8425\u6210\u672c\u548c\u6536\u76ca\u4f5c\u4e3a\u7528\u6237\u4f53\u9a8c\u7684\u4e00\u90e8\u5206\u8003\u8651\uff0c\u90a3\u548c\u5f80\u6f0f\u6d1e\u7684\u74f6\u5b50\u91cc\u88c5\u6c34\u662f\u4e00\u6837\u7684\u6982\u5ff5\uff0c\u518d\u591a\u7684\u8fd0\u8425\u52a8\u4f5c\u4e5f\u53ea\u662f\u5411\u65e0\u5e95\u6d1e\u91cc\u7838\u94b1\u3002<\/p>\n<p>\u8fd9\u6837\u8bf4\u592a\u865a\uff0c\u54b1\u4eec\u4e0d\u59a8\u6765\u7b97\u7b14\u8d26\u2014\u2014<\/p>\n<p>\u5047\u8bbe\uff0c\u6211\u4eec\u624b\u91cc\u62ff\u774010\u4e07\u7f8e\u91d1\u8981\u5728Facebook\u4e0a\u7ed9\u6211\u4eec\u7684APP\u6253\u5e7f\u544a\uff0c\u76ee\u7684\u53ea\u6709\u4e00\u4e2a\uff1a\u9a71\u52a8APP\u4e0b\u8f7d\u91cf\u3002<\/p>\n<p>\u9636\u6bb5\u6027\u7684\u6210\u679c\u662f\uff1a\u8fd9\u4e00\u6ce2\u52a8\u4f5c\u5e26\u6765\u4e865\u4e07\u7684\u4e0b\u8f7d\u91cf\uff0c\u76f8\u5f53\u4e8e\u5355\u6b21\u5b89\u88c5\u6210\u672c\u53ea\u6709\uff08100000\/50000=\uff092\u7f8e\u5143\uff0c\u4e4d\u4e00\u770b\u662f\u4e0d\u662f\u7279\u5212\u7b97\uff1f\u56e0\u4e3a\u6839\u636e2016\u5e74Facebook\u7684\u5e7f\u544a\u6295\u653e\u6210\u672c\u6570\u636e\u6765\u8bf4\uff0c\u5355\u6b21\u5b89\u88c5\u6210\u672c\uff08CPI\uff09\u4e3a2.72\u7f8e\u5143\uff0c\u800cFacebook\u5b98\u65b9\u7ed9\u51fa\u7684\u9ed8\u8ba4\u63a8\u5e7f\u8d39\u7528\u662f5\u7f8e\u5143\u3002<\/p>\n<p>\u4f46\u662f\u5982\u679c\u629b\u53bb\u77ed\u671f\u6210\u679c\uff0c\u4ec5\u4ee5\u9996\u6b21\u5e7f\u544a\u6295\u653e\u540e\u768490\u5929\u4e3a\u4f8b\uff0c\u6b64\u65f6\u7528\u6237\u7559\u5b58\u7387\u53ea\u67095%\uff0c\u4e5f\u5c31\u662f\u8bf4\u53ea\u6709\uff08500000*5%=\uff092500\u4eba\u8fd8\u5728\u7528\u6211\u4eec\u7684APP\u3002\u8fd9\u65f6\u5019\u518d\u53bb\u8ba1\u7b97\u6709\u6548\u6210\u672c\uff0c\u6211\u4eec\u4f1a\u53d1\u73b0\u5355\u6b21\u5b89\u88c5\u6210\u672c\u8fbe\u5230\u4e8640\u7f8e\u5143\u3002<\/p>\n<p>\u94b1\u82b1\u4e86\uff0c\u7528\u6237\u5374\u8dd1\u4e86\uff1f\u7528\u6237\u4e3a\u5565\u8dd1\u4e86\uff1f\u56e0\u4e3a\u6211\u4eec\u7684\u5e94\u7528\u7559\u4e0d\u4f4f\u4eba\u5bb6\u4e86\u561b\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u4e3a\u4e86\u63d0\u9ad8<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%8e%b7%e5%ae%a2\" title=\"\u83b7\u5ba2\" target=\"_blank\">\u83b7\u5ba2<\/a><\/span>\u91cf\u548c\u7559\u5b58\u7387\uff0c\u8fdb\u800c\u964d\u4f4e\u7528\u6237\u6210\u672c\u3001\u63d0\u5347\u79fb\u52a8ROI\uff0c\u6211\u4eec\u53ef\u4ee5\u4ece\u4e09\u4e2a\u65b9\u9762\u5165\u624b\uff0c\u8fdb\u884c\u591a\u89d2\u5ea6\u7684\u7528\u6237\u4f53\u9a8c\u5730\u56fe\u6d4b\u8bd5\u3002<\/p>\n<ul>\n<li>\u83b7\u5ba2\u9636\u6bb5\uff1a\u7528\u6237\u4e86\u89e3\u5e76\u4e0b\u8f7d\u5e94\u7528<\/li>\n<li>\u4fc3\u6d3b\u9636\u6bb5\uff1a\u7528\u6237\u770b\u5230\u4e86\u5e94\u7528\u7684\u4ef7\u503c<\/li>\n<li>\u7559\u5b58\u9636\u6bb5\uff1a\u7528\u6237\u51b3\u5b9a\u957f\u671f\u4f7f\u7528\u5e94\u7528<\/li>\n<\/ul>\n<p>\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4f1a\u5c06\u91cd\u70b9\u653e\u5728\u83b7\u5ba2\u9636\u6bb5\uff0c\u901a\u8fc7\u4e30\u5bcc\u7684\u6848\u4f8b\u548c\u6df1\u5165\u7684\u5206\u6790\u8c08\u8c08\u4e3a\u4e86\u63d0\u9ad8\u79fb\u52a8ROI\uff0c\u6211\u4eec\u80fd\u505a\u4e9b\u4ec0\u4e48\uff1f\u600e\u4e48\u505a\uff1f\u4ee5\u53ca\u4e0d\u540c\u7684\u52a8\u4f5c\u4f1a\u5e26\u6765\u4ec0\u4e48\u7ed3\u679c\uff1f<\/p>\n<h2>\u4e00\u3001\u83b7\u5ba2\u662f\u8d5a\u94b1\u7684\u5927\u524d\u63d0<\/h2>\n<p>\u4e0d\u8a00\u800c\u55bb\uff0c\u83b7\u5ba2\u662f\u8d5a\u94b1\u7684\u5927\u524d\u63d0\u3002\u4f46\u662f\u60f3\u83b7\u5ba2\uff0c\u5c31\u8981\u5148\u82b1\u94b1\u505a\u8425\u9500\uff0c\u6240\u4ee5\u54b1\u4eec\u4e0d\u59a8\u518d\u6765\u7b97\u4e00\u7b14\u8d26\u3002<\/p>\n<p>\u8fd9\u6b21\u54b1\u4eec\u6765\u8bf4\u8bf4\u5355\u6b21\u5b89\u88c5\u6210\u672c\uff08CPI\uff09\u3002\u5728\u603b\u4f53\u6210\u672c\u4e00\u5b9a\u7684\u524d\u63d0\u4e0b\uff0c\u9ad8\u5e7f\u544a\u6295\u653e\u6210\u672c\u4e0e\u4f4e\u7528\u6237\u4e0b\u8f7d\u91cf\u4f1a\u5e26\u6765\u6781\u9ad8\u7684CPI\u3002\u4f46\u5982\u679c\u6211\u4eec\u80fd\u964d\u4f4eCPI\uff0c\u5c31\u4f1a\u5e26\u6765\u66f4\u5927\u7684\u6574\u4f53\u56de\u62a5\uff0c\u6211\u4eec\u4e5f\u6709\u53ef\u80fd\u5229\u7528\u5bcc\u4f59\u7684\u8d44\u6e90\u4ece\u5176\u4ed6\u6e20\u9053\u83b7\u5ba2\uff0c\u4ece\u800c\u63d0\u9ad8\u79fb\u52a8ROI\u3002<\/p>\n<p>\u4e3a\u4e86\u964d\u4f4eCPI\uff0c\u6211\u63d0\u51fa\u4e86\u4e24\u4e2a\u5173\u6ce8\u7684\u70b9\uff1a<\/p>\n<ul>\n<li>\u964d\u4f4e\u5e7f\u544a\u6295\u653e\u6210\u672c<\/li>\n<li>\u63d0\u9ad8\u83b7\u5ba2\u901f\u7387\uff0c\u5355\u4f4d\u65f6\u95f4\u5185\u63d0\u9ad8\u7528\u6237\u4e0b\u8f7d\u91cf<\/li>\n<\/ul>\n<p>\u4ee5\u53ca\u4e0b\u9762\u4f1a\u5c55\u5f00\u5206\u6790\u7684\u4e09\u79cd\u6d4b\u8bd5\u65b9\u6cd5\uff1a<\/p>\n<ul>\n<li>\u627e\u5230\u80fd\u5e26\u6765\u6700\u5927ROI\u7684\u76ee\u6807\u53d7\u4f17<\/li>\n<li>\u5c06\u5206\u5272\u6d4b\u8bd5\u5e94\u7528\u5230\u5e7f\u544a\u6295\u653e\u4e2d<\/li>\n<li>\u5c1d\u8bd5\u66f4\u6709\u6548\u7684\u5e94\u7528\u63a8\u8350\u7b56\u7565<\/li>\n<\/ul>\n<h2>\u4e8c\u3001\u627e\u5230\u80fd\u5e26\u6765\u6700\u5927ROI\u7684\u76ee\u6807\u53d7\u4f17<\/h2>\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u6bd4\u5982\uff0c\u6211\u4eec\u8fd9\u6b21\u771f\u7684\u8981\u5728Facebook\u4e0a\u6295\u653e\u5e7f\u544a\u4e86\uff01<\/p>\n<p>\u4e3a\u4e86\u66f4\u7cbe\u51c6\u5730\u6295\u653e\u5e7f\u544a\uff0c\u9664\u4e86\u505a\u8db3\u7528\u6237\u8c03\u7814\u3001\u7ed8\u5236\u7528\u6237\u753b\u50cf\u4e4b\u5916\uff0c\u6211\u4eec\u501f\u52a9\u4e86Facebook\u63d0\u4f9b\u7684\u201c\u6f5c\u5728\u76ee\u6807\u53d7\u4f17\u201d\u529f\u80fd\uff0c\u5e0c\u671b\u80fd\u5c06\u5e7f\u544a\u6295\u653e\u81f3\u90a3\u4e9b\u8fd8\u6ca1\u542c\u8bf4\u8fc7\u6211\u7684\u5e94\u7528\u3001\u4f46\u6709\u6781\u9ad8\u53ef\u80fd\u6027\u4f1a\u6210\u4e3a\u65b0\u7528\u6237\u7684\u53d7\u4f17\u3002<\/p>\n<p>\u6211\u4eec\u53ef\u4ee5\u9009\u62e9\u4ece\u56fd\u5bb6\u4eba\u53e31%\u81f310%\u7684\u4eba\u7fa4\u8303\u56f4\u8fdb\u884c\u5e7f\u544a\u6295\u653e\uff0c\u800c\u5728\u8fd9\u4e9b\u4eba\u7fa4\u4e2d\u5e73\u5747\u67091%\u9ad8\u5ea6\u7b26\u5408\u6211\u7684\u76ee\u6807\u53d7\u4f17\u63cf\u8ff0\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u5bf9\u4e8e\u4e00\u4e2a100\u4e07\u603b\u4eba\u53e3\u7684\u56fd\u5bb6\uff0c\u5982\u679c\u6211\u9009\u62e9\u4e86\u89c4\u6a21\u4e3a\u201c1%\u201d\u7684\u6295\u653e\u8303\u56f4\uff0c\u90a3\u4e48\u6b64\u6b21\u6295\u653e\u6211\u4f1a\u83b7\u5f97\u5927\u7ea6\uff081000000*1%*1%=\uff09100\u4e2a\u65b0\u7528\u6237\u3002<\/p>\n<figure id=\"attachment_8354\" aria-describedby=\"caption-attachment-8354\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-8354\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6f5c\u5728\u76ee\u6807\u53d7\u4f17.jpg\" alt=\"\" width=\"1024\" height=\"241\" \/><figcaption id=\"caption-attachment-8354\" class=\"wp-caption-text\">\u6f5c\u5728\u76ee\u6807\u53d7\u4f17<\/figcaption><\/figure>\n<p>\u4ee5\u4e09\u4e2a\u4e0d\u540c\u89c4\u6a21\u6295\u653e\u8303\u56f4\u4e3a\u6d4b\u8bd5\u5bf9\u8c61\uff08\u4e0a\u56fe\u7ea2\u5708\uff09\uff0c\u6211\u4eec\u770b\u5230\u4e86\u5bf9\u5e94\u7684\u83b7\u5ba2\u6210\u672c\uff1a<\/p>\n<ul>\n<li>1%\u6295\u653e\u89c4\u6a21\uff0c\u83b7\u5ba2\u6210\u672c\u4e3a3.748\u7f8e\u5143<\/li>\n<li>5%\u6295\u653e\u89c4\u6a21\uff0c\u83b7\u5ba2\u6210\u672c\u4e3a4.162\u7f8e\u5143<\/li>\n<li>10%\u6295\u653e\u89c4\u6a21\uff0c\u83b7\u5ba2\u6210\u672c\u4e3a6.364\u7f8e\u5143<\/li>\n<\/ul>\n<p>\u6211\u4eec\u9700\u8981\u5173\u6ce8\u7684\u662f\uff0c\u4e0d\u540c\u89c4\u6a21\u7684\u6295\u653e\u8303\u56f4\u5bf9\u5e94\u7684CPI\u4e5f\u662f\u4e0d\u540c\u7684\uff0c\u901a\u8fc7\u6d4b\u8bd5\uff0c\u6211\u4eec\u8981\u5728\u4e0d\u540c\u6295\u653e\u4eba\u7fa4\u4e2d\u627e\u5230\u80fd\u5e26\u6765\u6700\u5927ROI\u7684\u76ee\u6807\u53d7\u4f17\u3002<\/p>\n<h2>\u4e09\u3001\u5c06\u5206\u5272\u6d4b\u8bd5\u5e94\u7528\u5230\u5e7f\u544a\u6295\u653e\u4e2d<\/h2>\n<p>\u6240\u8c13\u5206\u5272\u6d4b\u8bd5\uff0c\u5c31\u662f\u5c06\u8425\u9500\u6d3b\u52a8\u4e2d\u7684\u4e24\u4e2a\u53d8\u91cf\u4ee5\u4e92\u76f8\u5bf9\u7acb\u7684\u65b9\u5f0f\u8fdb\u884c\u6d4b\u8bd5\u5206\u6790\uff0c\u5e76\u6839\u636e\u5206\u6790\u7ed3\u679c\u627e\u5230\u6700\u4f73\u7684\u6d3b\u52a8\u7b56\u7565\u3002\u901a\u4fd7\u4e00\u70b9\u8bf4\uff0c\u5c31\u662f\u8bd5\u3001\u518d\u8bd5\u3001\u518d\u518d\u8bd5\u3002<\/p>\n<p>\u5c3d\u7ba1\u5e76\u4e0d\u662f\u6bcf\u4e00\u6b21\u5206\u5272\u6d4b\u8bd5\u90fd\u4f1a\u5f97\u5230\u6709\u6548\u7684\u6539\u8fdb\uff0c\u6709\u65f6\u5019\u6211\u4eec\u53ef\u80fd\u53ea\u662f\u5728\u4e00\u6b21\u6d4b\u8bd5\u540e\u5f97\u5230\u201c\u65b0\u7b56\u7565\u6548\u679c\u4e0d\u5982\u65e7\u7b56\u7565\u201d\u7684\u7ed3\u679c\uff0c\u4f46\u662f\u8fd9\u7c7b\u6d4b\u8bd5\u4f9d\u65e7\u662f\u6709\u7528\u4e14\u5fc5\u8981\u7684\u3002<\/p>\n<p>\u8fd8\u662f\u4ee5\u5728Facebook\u7684\u5e7f\u544a\u6295\u653e\u4e3a\u4f8b\uff0c\u5728\u505a\u5206\u5272\u6d4b\u8bd5\u65f6\u6211\u4eec\u53ef\u4ee5\u4ece\u56fe\u7247\u3001\u6587\u6848\u3001\u8bf4\u670d\u903b\u8f91\u3001\u5143\u7d20\u4f4d\u7f6e\u548c\u76ee\u6807\u53d7\u4f17\u7b49\u591a\u65b9\u9762\u8fdb\u884c\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8355\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/Facebook\u7684\u5e7f\u544a\u6295\u653e.jpg\" alt=\"\" width=\"718\" height=\"424\" \/><\/p>\n<p>\u6bd4\u5982\uff0c\u5728\u4e0a\u9762\u7684\u4e24\u5219\u5e7f\u544a\u4e2d\uff0c\u9664\u4e86\u914d\u56fe\u4e0d\u540c\u5916\u5176\u4ed6\u5143\u7d20\u5b8c\u5168\u76f8\u540c\uff0c\u4f46\u5206\u5272\u6d4b\u8bd5\u7684\u7ed3\u679c\u5374\u662f\uff1a\u4e24\u5219\u5e7f\u544a\u7684\u5355\u4e2a\u8f6c\u5316\u6210\u672c\u76f8\u5dee\u4e24\u500d\u6709\u4f59\u3002<\/p>\n<h2>\u56db\u3001\u5c1d\u8bd5\u66f4\u6709\u6548\u7684\u5e94\u7528\u63a8\u8350\u7b56\u7565<\/h2>\n<p>\u90fd\u8bf4\u6295\u653e\u5e7f\u544a\u8981\u82b1\u94b1\uff0c\u4f46\u5982\u679c\u8bf4\u6709\u4e00\u79cd\u63a8\u5e7f\u662f\u96f6\u6210\u672c\u7684\uff0c\u90a3\u4e00\u5b9a\u662f\u7528\u6237\u81ea\u63a8\u8350\u3002\u4e0e\u5176\u8bf4\u4ee5\u9ad8\u83b7\u5ba2\u6210\u672c\u5e26\u6765\u65b0\u7528\u6237\uff0c\u4e0d\u5982\u627e\u5230\u66f4\u6709\u6548\u7684\u65b9\u5f0f\u8ba9\u7528\u6237\u4e3b\u52a8\u63a8\u8350\u8eab\u8fb9\u7684\u670b\u53cb\u4f7f\u7528\u6211\u4eec\u7684\u5e94\u7528\uff0c\u8fd9\u5c31\u5927\u5927\u964d\u4f4e\u4e86\u516c\u5f0f\u4e2d\u7684\u5e7f\u544a\u6295\u653e\u6210\u672c\u548cCPI\uff0c\u8fdb\u800c\u8fbe\u5230\u63d0\u5347\u79fb\u52a8ROI\u7684\u76ee\u7684\u3002<\/p>\n<p>\u4e0b\u9762\u6211\u7ed9\u51fa\u4e86\u51e0\u4e2a\u6848\u4f8b\uff0c\u8fd9\u4e9b\u6848\u4f8b\u90fd\u662f\u6211\u8ba4\u4e3a\u80fd\u591f\u5927\u5927\u63d0\u9ad8\u5e94\u7528\u83b7\u5ba2\u80fd\u529b\u7684\u63a8\u8350\u7b56\u7565\uff1a<\/p>\n<p><strong>1. Slang<\/strong><\/p>\n<p>Slang\u662f\u4e00\u6b3e\u7403\u978b\u4ea4\u6613\u8ba4\u8bc1\u5e73\u53f0\u3002\u4ea4\u6613\u4e00\u65b9\u53ef\u4ee5\u628a\u81ea\u5df1\u60f3\u8981\u51fa\u552e\u7684\u7403\u978b\u7167\u7247\u4e0a\u4f20\u5230 Slang APP \u4e0a\uff0c\u7136\u540e\u586b\u5199\u51fa\u552e\u978b\u6b3e\u76f8\u5173\u4fe1\u606f\uff0c\u5f53\u6709\u53e6\u4e00\u65b9\u60f3\u8981\u4ea4\u6613\u978b\u6b3e\u65f6\uff0c\u53cc\u65b9\u9700\u8981\u628a\u5404\u81ea\u7684\u7403\u978b\u4ea4\u7ed9\u4e00\u4e2a\u4e2d\u95f4\u4eba\uff0c\u800c\u8fd9\u4e2a\u4e2d\u95f4\u4eba\u5fc5\u987b\u662f\u7ecf\u8fc7Slang\u56e2\u961f\u7684\u5ba1\u6838\u4e0e\u8ba4\u5b9a\uff0c\u4ed6\u7684\u8d23\u4efb\u5c31\u662f\u9700\u8981\u9274\u5b9a\u53cc\u65b9\u7403\u978b\u7684\u771f\u4f2a\uff0c\u901a\u8fc7\u4e4b\u540e\u624d\u4f1a\u628a\u978b\u6b3e\u90ae\u5bc4\u7ed9\u5bf9\u65b9\u3002<\/p>\n<p>Slang\u7684\u63a8\u8350\u7b56\u7565\u662f\uff1a\u5982\u679c\u4e00\u4e2a\u8001\u7528\u6237\u80fd\u901a\u8fc7Slang\u7684\u63a8\u8350\u9875\u9762\u4e3a\u5e94\u7528\u5e26\u6765\u65b0\u7528\u6237\uff0c\u90a3\u4e48\u65b0\u8001\u7528\u6237\u53cc\u65b9\u90fd\u80fd\u83b7\u5f9710\u7f8e\u5143\u7684\u5956\u52b1\uff1b\u5f53\u65b0\u7528\u6237\u7b2c\u4e00\u6b21\u5b8c\u6210\u8d85\u8fc720\u7f8e\u5143\u7684\u8ba2\u5355\u65f6\uff0c\u65b0\u7528\u6237\u4f1a\u5f97\u52308\u6298\u7684\u4f18\u60e0\uff0c\u540c\u65f6\u8001\u7528\u6237\u4f1a\u518d\u6b21\u5f97\u523020\u7f8e\u5143\u7684\u5956\u52b1\u3002<\/p>\n<p>\u9664\u4e86\u9762\u5411\u7528\u6237\u7684\u91d1\u94b1\u5956\u52b1\u5916\uff0cSlang\u5728\u63a8\u8350\u9875\u9762\u7684\u8bbe\u8ba1\u4e0a\u4e5f\u4e0b\u8db3\u4e86\u529f\u592b\u3002\u4e3a\u4e86\u80fd\u5c3d\u53ef\u80fd\u63d0\u9ad8\u7528\u6237\u7684\u5206\u4eab\u6210\u529f\u673a\u7387\uff0cSlang\u4e3a\u7528\u6237\u63d0\u4f9b\u4e86\u5305\u62ec\u624b\u673a\u77ed\u4fe1\u3001\u90ae\u7bb1\u3001Facebook\u3001Twitter\u7b49\u591a\u4e2a\u5206\u4eab\u6e20\u9053\u3002<\/p>\n<p><strong>2. Juno<\/strong><\/p>\n<p>Juno\u662f\u7f8e\u56fd\u4e00\u5bb6\u5bf9\u6807Uber\u7684\u521d\u521b\u516c\u53f8\uff0c\u4f5c\u4e3a\u8fdb\u519b\u6253\u8f66\u5e02\u573a\u7684\u65b0\u73a9\u5bb6\uff0c\u9664\u4e86\u53ef\u4ee5\u501f\u9274Uber\u548cLyft\u7684\u7ecf\u9a8c\u4e4b\u5916\uff0cJuno\u5e0c\u671b\u901a\u8fc7\u5411\u53f8\u673a\u63d0\u4f9b\u66f4\u597d\u5f85\u9047\u3001\u5438\u5f15\u5230\u66f4\u591a\u7528\u6237\uff0c\u4e89\u5f97\u5e02\u573a\u4e00\u5e2d\u4e4b\u5730\u3002<\/p>\n<p>\u56e0\u6b64\uff0cJuno\u5728\u7ebd\u7ea6\u5e02\u7684\u589e\u957f\u7b56\u7565\u63d0\u51fa\u4e86\u201c\u4e3a\u5e26\u6765\u65b0\u7528\u6237\u7684\u4e58\u5ba2\u63d0\u4f9b2\u5468\u5185\u4e58\u8f667\u6298\u201d\u7684\u798f\u5229\u3002<\/p>\n<p><strong>3. Robinhood<\/strong><\/p>\n<p>\u4f5c\u4e3a\u4e00\u5bb6\u514d\u624b\u7eed\u8d39\u7684\u80a1\u7968\u4ea4\u6613\u5e73\u53f0\uff0cRobinhood\u7684\u51fa\u73b0\u53ef\u4ee5\u8bf4\u5927\u5927\u5438\u5f15\u4e86\u7528\u6237\u7684\u773c\u7403\uff0c\u4f46\u662f\u80a1\u7968\u4ea4\u6613\u6bd5\u7adf\u662f\u6d89\u53ca\u4e2a\u4eba\u8d22\u4ea7\u7684\u884c\u4e3a\uff0c\u5982\u4f55\u80fd\u5728\u4ea7\u54c1\u4e0a\u7ebf\u7684\u77ed\u65f6\u95f4\u5185\u5927\u91cf\u83b7\u5ba2\u65e2\u662f\u6253\u5165\u5e02\u573a\u7684\u524d\u63d0\u6761\u4ef6\u4e5f\u662f\u6253\u9020\u53e3\u7891\u7684\u5173\u952e\u6240\u5728\u3002<\/p>\n<p>\u56e0\u6b64Robinhood\u63a8\u51fa\u4e86\u540d\u4e3a\u201cRobinhood Instant\u201d\u7684\u65b0\u4ea7\u54c1\uff0c\u65e8\u5728\u4e3a\u7528\u6237\u63d0\u4f9b\u77ed\u671f\u4fe1\u8d37\u670d\u52a1\uff0c\u6709\u4f53\u9a8c\u4ea7\u54c1\u610f\u613f\u7684\u7528\u6237\u9700\u8981\u5728\u7528\u6237\u6c60\u4e2d\u6392\u961f\uff0c\u62a5\u540d\u7528\u6237\u4f1a\u5728\u4ea7\u54c1\u9875\u9762\u770b\u5230\u961f\u5217\u603b\u4eba\u6570\u548c\u81ea\u5df1\u5f53\u524d\u4f4d\u7f6e\u3002<\/p>\n<p>\u4f60\u53ef\u80fd\u89c9\u5f97\u8fd9\u4e2a\u52a8\u4f5c\u7b80\u76f4\u5c31\u662f\u5728\u5bf9\u7528\u6237\u8bf4\u4e0d\uff0c\u4f46\u5b83\u786e\u5b9e\u5728\u77ed\u77ed\u51e0\u4e2a\u6708\u5185\u4e3aRobinhood\u5e26\u6765\u4e86\u8d85\u8fc780\u4e07\u7684\u65b0\u7528\u6237\uff0c\u539f\u56e0\u5c31\u662fRobinhood\u5229\u7528\u4e86\u7528\u6237\u7684\u201c\u60a3\u5931\u201d\u5fc3\u7406\uff0c\u63d0\u51fa\u4e86\u201c\u9080\u8bf7\u597d\u53cb\u6362\u53d6\u4f18\u5148\u7279\u6743\u201d\u7684\u63a8\u8350\u7b56\u7565\u3002<\/p>\n<p>\u4ee5\u4e0a\u5373\u4e3a\u6211\u4eec\u65b0\u5c1d\u8bd5\u7684\u5185\u5bb9\u680f\u76ee\uff0c\u5982\u679c\u5927\u5bb6\u6709\u4ec0\u4e48\u610f\u89c1\u6216\u8005\u5efa\u8bae\uff0c\u5341\u5206\u6b22\u8fce\u5927\u5bb6\u53ef\u4ee5\u5728\u7559\u8a00\u533a\u7559\u8a00\uff0c\u5c0f\u7403\u548c\u8001\u9ec4\u4f1a\u6839\u636e\u5927\u5bb6\u7684\u53cd\u9988\uff0c\u51b3\u5b9a\u662f\u5426\u8981\u7ee7\u7eed\u8fd9\u4e2a\u680f\u76ee\uff0c\u6240\u4ee5\u4e0d\u59a8\u8ba9\u5c0f\u7403\u96c630\u5e74\u6df1\u539a\u529f\u529b\u8bf4\u4e00\u53e5\uff1a\u4f60\uff01\u8fc7\uff01\u6765\uff01\u554a\uff01\u8bc4\u8bba\u533a\u8dea\u7740\u7b49\u4f60\u2026\u2026<\/p>\n<p>\u6ce8\uff1a\u672c\u6587\u5185\u5bb9\u6574\u5408\u81ea\u5e73\u53f0Taplytics\u3001Extole\u3001Appcues\u3001AdEspresso<\/p>\n<p>\u6587\uff1a\u5c0f\u7403@\u4e09\u8282\u8bfe<\/p>\n<hr \/>\n<p><strong>\u76f8\u5173\u6587\u7ae0\u63a8\u8350\uff1a<\/strong><\/p>\n<blockquote><p>\u300a<a href=\"https:\/\/www.growthhk.cn\/market\/7792.html\">1\u6b3e\u4e0d\u82b1\u94b1\u5360\u636e\u641c\u7d22\u5f15\u64ce\u7b2c3\u4f4d\u7684\u4ea7\u54c1\u548c\u5b83\u7684SEO\u7b56\u7565<\/a>\u300b<br \/>\u300a<a href=\"https:\/\/www.growthhk.cn\/product\/6085.html\">2018\u5e74\u7684\u9996\u6b3e\u73b0\u8c61\u7ea7\u4ea7\u54c1\u2014\u2014\u4e00\u4e2a\u5b9e\u4e60\u751f\u5173\u4e8e\u51b2\u9876\u5927\u4f1a\u7684\u4e00\u4e9b\u601d\u8003<\/a>\u300b<br \/>\u300a<a href=\"https:\/\/www.growthhk.cn\/product\/8096.html\">\u516d\u7c7b\u4ea7\u54c1\u7ecf\u7406\u4eba\uff0c\u4f60\u7684\u516c\u53f8\u9700\u8981\u54ea\u4e00\u79cd\uff1f<\/a>\u300b<\/p><\/blockquote>\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8bdd\u4e0d\u591a\u8bf4\uff0c\u8fdb\u5165\u4eca\u5929\u7684\u4e3b\u9898\u2014\u2014\u79fb\u52a8\u5e94\u7528\u4e2d\u7684 ROI\u3002 \u4e00\u90e8\u5206\u4eba\u770b\u5230\u8fd9\u91cc\u53ef\u80fd\u5c31\u8981\u653e\u5f03\u8fd9\u7bc7\u6587\u7ae0\u4e86\uff0c\u4e0d\uff01\u7ed9\u6211\u4e2a\u673a\u4f1a\uff0c\u8ba9\u6211\u7ed9\u4f60\u597d\u597d\u89e3\u91ca\u4e00\u4e0b\u4ec0\u4e48\u662f ROI\u3002 \u6240\u8c13 ROI\uff0c\u4e5f\u5c31\u662f\u6295\u8d44\u56de\u62a5\u7387\uff08R\u2026<\/p>\n","protected":false},"author":1,"featured_media":8355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146],"tags":[3995,1783],"special":[],"class_list":["post-8352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-3995","tag-1783","entry"],"views":99855,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/8352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=8352"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/8352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/8355"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=8352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=8352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=8352"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=8352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}