{"id":88631,"date":"2022-12-30T15:53:47","date_gmt":"2022-12-30T07:53:47","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=88631"},"modified":"2022-12-30T15:53:54","modified_gmt":"2022-12-30T07:53:54","slug":"%e5%b7%a8%e9%87%8f%e5%b9%bf%e5%91%8a%e5%8d%87%e7%ba%a7%e7%89%88%e8%83%8c%e5%90%8e%e7%9a%84%e5%ba%95%e5%b1%82%e9%80%bb%e8%be%91%ef%bc%9a4%e5%a4%a7%e6%95%b0%e5%ad%97%e5%b9%bf%e5%91%8a%e8%b6%8b%e5%8a%bf","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/88631.html","title":{"rendered":"\u5de8\u91cf\u5e7f\u544a\u5347\u7ea7\u7248\u80cc\u540e\u7684\u5e95\u5c42\u903b\u8f91\uff1a4\u5927\u6570\u5b57\u5e7f\u544a\u8d8b\u52bf\u51f8\u663e"},"content":{"rendered":"\n

\u6548\u679c\u5e7f\u544a\u7ade\u4e89\u767d\u70ed\u5316\u3002<\/p>\n\n\n\n

\u90a3\u4e48\uff0c\u5377\u7684\u72b6\u6001\u662f\u4ec0\u4e48\uff1f\u5e7f\u544a\u4e3b\u5927\u91cf\u7684\u5806\u79ef\u5e7f\u544a\u8ba1\u5212\uff0c\u7528\u5927\u91cf\u76f8\u4f3c\u7684\u7d20\u6750\u8dd1\u91cf\u3002\u5982\u6b64\uff0c\u4e00\u65b9\u9762\u5bf9\u4e8e\u5a92\u4f53\u5e73\u53f0\u6765\u8bb2\uff0c\u5185\u5bb9\u4e0d\u597d\uff0c\u4ece\u800c\u7528\u6237\u4f53\u9a8c\u4e0d\u597d\uff0c\u5e7f\u544a\u6548\u679c\u8fd8\u5dee\uff1b\u53e6\u4e00\u65b9\u9762\uff0c\u5e7f\u544a\u4e3b\u505a\u4e86\u6295\u5165\uff0c\u5374\u8dd1\u4e0d\u51fa\u91cf\uff0c\u8fd9\u5c31\u610f\u5473\u7740\u4ea7\u751f\u4e86\u8bf8\u591a\u7684\u989d\u5916\u6210\u672c\u3002\u8fd9\u5bfc\u81f4\u5e7f\u544a\u4e3b\u548c\u5e73\u53f0\u8fdb\u5165\u4e86\u4e00\u4e2a\u6076\u6027\u5faa\u73af\u3002\u800c\u8fd9\u4e2a\u6076\u6027\u5faa\u73af\u57282021\u5e74\u5e95\u548c2022\u5e74\u521d\u6108\u6f14\u6108\u70c8\u2026\u2026<\/p>\n\n\n\n

\u90a3\u4e48\uff0c\u540c\u8d28\u5316\u7ade\u4e89\u4e0b\uff0c\u5982\u4f55\u7a81\u7834\uff0c\u5b9e\u73b0\u5171\u8d62\u548c\u751f\u6001\u5e73\u8861\uff1f \u2014\u2014\u60f3\u8981\u6253\u7834\u4e4b\u524d\u7684\u6076\u6027\u5faa\u73af\uff0c\u5c31\u8981\u521b\u9020\u201c\u65b0\u7684\u826f\u6027\u5faa\u73af\u201d\u3002<\/strong><\/p>\n\n\n\n

Morketing\u4e86\u89e3\u5230\uff0c\u5de8\u91cf\u5e7f\u544a\u56e2\u961f\u57282022\u5e74\u5f00\u59cb\u7740\u624b\uff0c\u66f4\u65b0\u8fed\u4ee3\u5de8\u91cf\u5e7f\u544a\u4e00\u4e9b\u529f\u80fd\u548c\u903b\u8f91\u8fd9\u4ef6\u4e8b\u60c5\uff0c\u660e\u5e74\u5de8\u91cf\u5e7f\u544a\u5347\u7ea7\u7248\u5c06\u5e7f\u6cdb\u5e94\u7528\u4e8e\u5404\u4e2a\u884c\u4e1a\u3002<\/p>\n\n\n\n

\u90a3\u4e48\uff0c\u5de8\u91cf\u5e7f\u544a\u5347\u7ea7\u8fed\u4ee3\u80cc\u540e\u7684\u5e95\u5c42\u903b\u8f91\u662f\u4ec0\u4e48\uff1f\u603b\u4f53\u6765\u8bb2\uff0c\u662f\u56f4\u7ed5\u751f\u6001\u7684\u826f\u6027\u5faa\u73af\uff0c\u8ba9\u5e7f\u544a\u4e3b\u66f4\u597d\u5730\u53bb\u63d0\u5347\u597d\u7d20\u6750\u7684\u5236\u4f5c\u80fd\u529b\uff0c\u8ba9\u597d\u7684\u7d20\u6750\u8dd1\u51fa\u66f4\u597d\u7684\u91cf\u548cROI\u3002<\/p>\n\n\n\n

\u5de8\u91cf\u5e7f\u544a\u5347\u7ea7\u7248\u4ea7\u54c1\u8d1f\u8d23\u4eba\u6f58\u837b\u5728\u63a5\u53d7Morketing\u91c7\u8bbf\u65f6\u8c08\u52303\u70b9\uff1a<\/p>\n\n\n\n

1\u3001\u4e00\u8d77\u4e3a\u7528\u6237\u63d0\u4f9b\u597d\u7684\u5e7f\u544a\u5185\u5bb9\u5c55\u793a\uff0c\u62c9\u52a8\u5e7f\u544a\u4e3b\u628a\u7cbe\u529b\u6295\u5165\u5728\u6bd4\u8f83\u91cd\u8981\u7684\u521b\u610f\u5236\u4f5c\u5c42\u9762\uff0c\u51ed\u501f\u9ad8\u6f5c\u529b\u7684\u7d20\u6750\u53bb\u83b7\u5f97\u66f4\u591a\u7684\u8dd1\u91cf\u548c\u66f4\u597d\u7684\u7528\u6237\uff1b<\/p>\n\n\n\n

2\u3001\u521b\u5efa\u9ad8\u6548\u7684\u5e7f\u544a\u8ba1\u5212\uff0c\u63d0\u5347\u6295\u653e\u6548\u7387\u3002\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u5728\u6296\u97f3\u96c6\u56e2\u751f\u6001\uff0c\u5e7f\u544a\u521b\u5efa\u6570\u91cf\u662f\u9650\u989d\u7684\uff0c\u4e14\u5e73\u53f0\u4e0d\u5efa\u8bae\u5e7f\u544a\u4e3b\u628a\u7cbe\u529b\u653e\u5728\u5806\u4e00\u6837\u7684\u65e0\u8c13\u548c\u4f4e\u6548\u7684\u8ba1\u5212\u4e0a\uff0c\u66f4\u52a0\u9f13\u52b1\u4f9d\u6258\u81ea\u52a8\u5316\u4ea7\u54c1\uff0c\u521b\u5efa\u66f4\u597d\u7684\u3001\u66f4\u5c11\u7684\u8ba1\u5212\uff0c\u83b7\u5f97\u6bd4\u4e4b\u524d\u66f4\u9ad8\u7684\u8dd1\u91cf\u6548\u679c\uff0c\u8ba9\u5e7f\u544a\u4e3b\u964d\u4f4e\u7ef4\u62a4\u6210\u672c\uff0c\u4e14\u5e7f\u544a\u91cc\u591a\u653e\u51e0\u6761\u7d20\u6750\u4e5f\u53ef\u4ee5\u63d0\u9ad8\u8dd1\u91cf\u6548\u7387\uff0c\u63d0\u5347\u7d20\u6750\u63a2\u7d22\u3002<\/p>\n\n\n\n

3\u3001\u5e73\u53f0\u63d0\u4f9b\u5f88\u597d\u7684\u5927\u6570\u636e\u6d1e\u5bdf\u548c\u6d4b\u8bd5\u80fd\u529b\uff0c\u53d1\u73b0\u597d\u7684\u521b\u610f\uff0c\u8282\u7701\u4eba\u529b\u3002<\/p>\n\n\n\n

\u622a\u6b62\u76ee\u524d\uff0c\u8fd11\u5e74\u65f6\u95f4\uff0c\u5de5\u5177\u3001\u5e94\u7528\u3001\u793e\u4ea4\u3001\u6e38\u620f\u7b49\u884c\u4e1a\u5982\u4eca\u5df2\u7ecf\u6709\u4e0d\u5c11\u5e7f\u544a\u4e3b\u5728\u7b2c\u4e00\u65f6\u95f4\u5e03\u5c40\u5c1d\u9c9c\u5e76\u8fdb\u884c\u6df1\u5165\u63a2\u7d22\uff0c\u4e14\u83b7\u5f97\u4e86\u4e0d\u9519\u7684\u4f53\u9a8c\u548c\u6210\u679c\u3002\u5177\u4f53\u6765\u8bb2\uff0c\u62ff\u4e09\u56fd\u5361\u724c\u7c7b\u6e38\u620f\u6765\u8bb2\uff0c\u5728\u8dd1\u91cf\u6548\u679c\u9a8c\u8bc1\u540e\uff0c\u7a33\u5b9a\u6e17\u900f\u63d0\u534760%\uff1b\u62ff\u4e00\u4e2a\u5934\u90e8IAA\u77e9\u9635\u6765\u8bb2\uff0c\u5728\u53d8\u73b0\u573a\u666f\u4e0b\uff0c\u4ec513\u5929\u4f53\u9a8c\u7248\u65e5\u6d88\u8017\u4ece0\u505a\u523043\u4e07\u4e00\u5929\uff1b\u8fd8\u6709\u4e00\u6b3e\u793e\u4ea4\u5e94\u752850\u4e07\u65e5\u6d88\u4e0b\uff0c3\u4e2a\u6708\u6b21\u7559\u5b58\u7a81\u7834\u6e17\u900f\u738760%\u2026\u2026<\/p>\n\n\n\n

\u7531\u6b64\uff0cMorketing\u8fdb\u4e00\u6b65\u89e3\u6784\u5de8\u91cf\u5e7f\u544a\u5347\u7ea7\u7248\u7684\u5e95\u5c42\u903b\u8f91\uff0c\u53d1\u73b0\uff0c\u8fd9\u4e9b\u903b\u8f91\u4e5f\u6b63\u662f\u5f53\u4e0b\u6570\u5b57\u5e7f\u544a\u53d1\u5c55\u7684\u5173\u952e\u8d8b\u52bf\u3002<\/p>\n\n\n\n

\u8d8b\u52bf\u4e00\uff1a\u66f4\u7b80\u5316\u7684\u6295\u653e\u6d41\u7a0b<\/h2>\n\n\n\n

\u5728\u767d\u70ed\u5316\u7ade\u4e89\u4e0b\uff0c\u6548\u679c\u548c\u6548\u7387\u662f\u5e7f\u544a\u4e3b\u7684\u672c\u8d28\u9700\u6c42\u3002\u6548\u679c\u662f\u5e7f\u544a\u6295\u653e\u7684ROI\uff0c\u662f\u8dd1\u91cf\u8fd0\u8425\u5b9e\u9645\u60c5\u51b5\uff1b\u6548\u7387\u5219\u4e0d\u4ec5\u662f\u9ad8\u6548\u7684\u8d77\u91cf\uff0c\u66f4\u662f\u4eba\u529b\u6210\u672c\u7684\u4f18\u5316\u3002<\/p>\n\n\n\n

\u800c\u5e7f\u544a\u5e73\u53f0\u5728\u5e2e\u52a9\u5e7f\u544a\u4e3b\u8282\u7701\u4eba\u529b\u6295\u5165\u4e0a\uff0c\u5176\u5b9e\u7b2c\u4e00\u6b65\u5c31\u662f\u5e7f\u544a\u521b\u5efa\u548c\u6295\u653e\u7684\u6d41\u7a0b\u4f18\u5316\u3002<\/p>\n\n\n\n

\u5728\u5de8\u91cf\u5e7f\u544a\u521d\u7248\u4e2d\uff0c\u521b\u5efa\u5e7f\u544a\u6709\u4e09\u5c42\uff0c\u800c\u5728\u5347\u7ea7\u7248\uff0c\u5c06\u9879\u76ee\u5206\u4e3a\u4e86\u4e24\u4e2a\u5c42\u7ea7\u3002\u5347\u7ea7\u7248\u7684\u6295\u653e\uff0c\u4ece\u63a8\u5e7f\u76ee\u7684\u7684\u9009\u62e9\u5f00\u59cb\uff0c\u540e\u7eed\u7684\u6574\u4e2a\u521b\u7f16\u6d41\u7a0b\uff0c\u505a\u4e86\u5f88\u5927\u7684\u7cbe\u7b80\uff0c\u8ba9\u5e7f\u544a\u4e3b\u6309\u7167\u81ea\u5df1\u660e\u786e\u7684\u8425\u9500\u610f\u56fe\uff0c\u5b8c\u6210\u6574\u4e2a\u521b\u7f16\uff0c\u66f4\u52a0\u76f4\u89c2\u3001\u6e05\u6670\u3001\u660e\u4e86\u3002<\/p>\n\n\n\n

\u5176\u903b\u8f91\u662f\u53c9\u4e58\u642d\u914d\uff0c\u4e00\u4e2a\u5e7f\u544a\u4e0b\u9762\u53ef\u4ee5\u914d\u591a\u6761\u521b\u610f\u7d20\u6750\uff0c\u53ea\u8981\u5ba1\u6838\u4e86\u521b\u610f\u7d20\u6750\uff0c\u5c31\u53ef\u4ee5\u505a\u53c9\u4e58\u7684\u642d\u914d\uff0c\u7528\u5168\u91cf\u7d20\u6750\u5728\u7ebf\u4f18\u9009\u65b9\u5f0f\uff0c\u8ba9\u6240\u6709\u7d20\u6750\u90fd\u53ef\u4ee5\u8fdb\u884c\u63a2\u7d22\u548c\u8dd1\u91cf\u3002<\/p>\n\n\n\n

\u5728\u6211\u4eec\u91c7\u8bbf\u7684\u4ed6\u8da3\u4e70\u91cf\u8fd0\u8425\u8d1f\u8d23\u4eba\u4ee5\u53ca\u4e09\u56fd\u5361\u724c\u6e38\u620f\u4e70\u91cf\u8d1f\u8d23\u4eba\u6768\u5733\u7b49\uff0c\u4ed6\u4eec\u90fd\u7eb7\u7eb7\u8868\u793a\uff0c\u201c\u5347\u7ea7\u7248\u201d\u7684\u6295\u653e\u66f4\u7b80\u5355\uff0c\u53ef\u4ee5\u66f4\u5bb9\u6613\u548c\u5feb\u7684\u521b\u5efa\u5e7f\u544a\u8ba1\u5212\u3002<\/p>\n\n\n\n

\u8d8b\u52bf\u4e8c\uff1a\u201c\u521b\u610f\u9a71\u52a8\u201d\u7684\u5e7f\u544a\u751f\u6001<\/h2>\n\n\n\n

\u7b80\u5316\u7684\u6295\u653e\u6d41\u7a0b\u4e0b\uff0c\u6211\u4eec\u53ef\u4ee5\u53d1\u73b0\uff0c\u201c\u521b\u610f\u7d20\u6750\u201d\u5360\u636e\u4e86\u4e00\u4e2a\u5173\u952e\u4f4d\u7f6e\uff0c\u51e0\u4e4e\u662f\u56f4\u7ed5\u201c\u521b\u610f\u7d20\u6750\u201d\u5c55\u5f00\u3002<\/p>\n\n\n\n

\u4e8b\u5b9e\u4e0a\uff0c\u5e7f\u544a\u6295\u653e\u7684\u4e0b\u534a\u573a\u300c\u521b\u610f\u300d\u5c24\u4e3a\u91cd\u8981\uff0c\u4f46\u5f88\u591a\u65f6\u5019\u5e7f\u544a\u4e3b\u4e3a\u4e86\u50a8\u5907\u5927\u91cf\u521b\u610f\u7d20\u6750\uff0c\u5374\u5ffd\u7565\u4e86\u7d20\u6750\u7684\u91cd\u590d\u6027\u9ad8\u3001\u540c\u8d28\u5316\u4e25\u91cd\uff0c\u5bfc\u81f4\u521b\u610f\u4e0d\u53ef\u907f\u514d\u7684\u5448\u73b0\u51fa\u8d28\u611f\u5dee\uff0c\u6ca1\u6709\u7279\u70b9\u7b49\u95ee\u9898\uff0c\u4ece\u800c\u96be\u4ee5\u5438\u5f15\u7528\u6237\u70b9\u51fb\uff0c\u5728\u6295\u653e\u6548\u679c\u4e0a\u5dee\u5f3a\u4eba\u610f\uff0c\u7b49\u4e8e\u65e0\u6548\u6295\u653e\u3002<\/strong><\/p>\n\n\n\n

\u5bf9\u6b64\uff0c\u5728\u5de8\u91cf\u5e7f\u544a\u5347\u7ea7\u7248\uff0c\u4e3b\u8981\u4f1a\u5f15\u5bfc\u5e76\u5e2e\u52a9\u5e7f\u544a\u4e3b\u751f\u4ea7\u548c\u6295\u653e\u66f4\u597d\u3001\u66f4\u4e30\u5bcc\u7684\u7d20\u6750\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

\u5177\u4f53\u600e\u4e48\u505a\uff1f<\/strong><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u5e73\u53f0\u4f1a\u5728\u6295\u524d\u3001\u6295\u4e2d\u3001\u548c\u6295\u540e\u4e3a\u6b64\u8d4b\u80fd\uff1a<\/strong><\/p>\n\n\n\n

\u6295\u524d\uff0c\u7075\u611f\u6d1e\u5bdf\u3002<\/strong>\u8fd9\u4e5f\u662f\u5de8\u91cf\u521b\u610f\u7684\u80fd\u529b\u6a21\u5757\uff0c\u505a\u524d\u7f6e\u7684\u6d4b\u8bd5\u3002\u57fa\u4e8e\u5e73\u53f0\u4e0a\u7684\u6d77\u91cf\u7d20\u6750\u5206\u6790\uff0c\u544a\u8bc9\u5e7f\u544a\u4e3b\u4ec0\u4e48\u6837\u7684\u7d20\u6750\u662f\u597d\u7684\uff0c\u4e5f\u4f1a\u900f\u9732\u51fa\u7d20\u6750\u7684\u6807\u7b7e\uff0c\u4ee5\u53ca\u54ea\u4e9b\u662f\u5e73\u53f0\u9f13\u52b1\u7684\u3002\u5f53\u7136\uff0c\u4e5f\u5305\u62ec\u63d0\u4f9b\u4e00\u4e9b\u7d20\u6750\u5236\u4f5c\u5de5\u5177\u3002<\/p>\n\n\n\n

\u6295\u4e2d\uff0c\u7d20\u6750\u8d28\u91cf\u9884\u5ba1\u53ef\u89c1\uff0c\u80fd\u6309\u660e\u786e\u5efa\u8bae\u4fee\u6539\u3002<\/strong>\u9996\u53d1\u4f18\u8d28\u7d20\u6750\u8dd1\u91cf\u66f4\u597d\uff1b\u4e00\u4e2a\u5e7f\u544a\u5c31\u662f\u4e00\u7ec4\u7d20\u6750\u7684\u7ec4\u5408\u4f18\u9009\uff1b\u540c\u65f6\uff0c\u4e3a\u5b9e\u73b0\u7d20\u6750\u5feb\u901f\u5145\u5206\u63a2\u7d22\u5347\u7ea7\u7248\u8fd8\u4f1a\u957f\u671f\u63d0\u4f9b\u7d20\u6750\u6295\u653e\u6276\u6301\uff0c\u6276\u6301\u8fc7\u7a0b\u4e2d\uff0c\u53ec\u56de\u3001\u7cbe\u6392\u548c\u6295\u653e\u4e09\u4e2a\u9636\u6bb5\u540c\u65f6\u751f\u6548\uff0c\u4f7f\u5f97\u8dd1\u91cf\u660e\u663e\u63d0\u5347\u3002<\/p>\n\n\n\n

\u6295\u540e\uff0c\u591a\u7ef4\u5ea6\u7d20\u6750\u4ef7\u503c\u5206\u6790\u590d\u76d8\u3002<\/strong><\/p>\n\n\n\n

\u8fd9\u5957\u4f53\u7cfb\u672c\u8d28\u4e0a\u662f\u5de8\u91cf\u5e7f\u544a\u5347\u7ea7\u7248\u4e0b\uff0c\u5e95\u5c42\u7684\u6295\u653e\u7b56\u7565\u5347\u7ea7\uff0c\u7cfb\u7edf\u4fdd\u969c\u7d20\u6750\u53ef\u4ee5\u83b7\u5f97\u66f4\u5145\u5206\u7684\u63a2\u7d22\uff0c\u4e5f\u5373\u521b\u610f\u9a71\u52a8\u7684\u5e7f\u544a\u6295\u653e\u751f\u6001\u4e0b\uff0c\u600e\u4e48\u505a\u597d\u7d20\u6750\u5236\u4f5c\uff0c\u7d20\u6750\u6295\u653e\uff0c\u548c\u7d20\u6750\u5206\u6790\u3002<\/p>\n\n\n\n

\u8d8b\u52bf\u4e09\uff1a\u5782\u76f4\u81ea\u52a8\u5316\uff0c\u83b7\u5f97\u66f4\u52a0\u786e\u5b9a\u7684\u751f\u610f\u63d0\u5347<\/h2>\n\n\n\n

\u5176\u5b9e\u5e7f\u544a\u6295\u653e\u5728\u8f6c\u5316\u8981\u6c42\u4e0a\u65e9\u5c31\u8fdb\u5165\u4e86\u7cbe\u7ec6\u5316\uff0c\u5f53\u4e0b\uff0c\u5e7f\u544a\u4e3b\u66f4\u8981\u6c42\u5a92\u4f53\u52a9\u5176\u5b9e\u73b0\u66f4\u540e\u94fe\u8def\u7684\u52a8\u4f5c\u548c\u8f6c\u5316<\/strong> \uff0c\u800c\u4e0d\u53ea\u662f\u5b89\u88c5\u3001\u6fc0\u6d3b\uff0c\u800c\u662f\u5e0c\u671b\u505a\u7528\u6237\u884c\u4e3a\u7684\u6d1e\u5bdf\u548c\u8fd0\u8425\u3002<\/p>\n\n\n\n

\u5982\u4f55\u5b9e\u73b0\u540e\u94fe\u8def\u7684\u52a8\u4f5c\uff1f<\/p>\n\n\n\n

Morketing\u4e86\u89e3\u5230\uff0c\u5de8\u91cf\u5e7f\u544a\u5347\u7ea7\u7248\u63a8\u51fa\u4e86\u66f4\u6df1\u5ea6\u5b9a\u5236\u5316\u7684\u884c\u4e1a\u81ea\u52a8\u5316\u6295\u653e\u4ea7\u54c1\uff0c\u4e0d\u540c\u884c\u4e1a\u7684\u63a8\u5e7f\uff0c\u53ef\u4ee5\u9009\u62e9\u624b\u52a8&\u81ea\u52a8\u6295\u653e\u3002<\/p>\n\n\n\n

\u624b\u52a8\u6295\u653e\uff0c\u53ef\u4ee5\u501f\u52a9\u5355\u70b9\u81ea\u52a8\u5316\u80fd\u529b\u8ba9\u6295\u624b\u5de5\u4f5c\u6548\u7387\u8fdb\u4e00\u6b65\u63d0\u9ad8\uff0c\u4f18\u5316\u81ea\u7531\u5ea6\uff1b\u81ea\u52a8\u6295\u653e\uff0c\u53ef\u4ee5\u9488\u5bf9\u884c\u4e1a\u573a\u666f\u5b9e\u73b0\u66f4\u9ad8\u7684\u6295\u653e\u6548\u679c\uff0c\u8fdb\u4e00\u6b65\u964d\u4f4e\u4eba\u529b\u6210\u672c\uff0c\u76ee\u524d\u652f\u6301UBA\u3001UBL\u4e24\u4e2a\u5782\u76f4\u81ea\u52a8\u5316\u94fe\u8def\u3002<\/p>\n\n\n\n

\u4ee5 UBA \u8ddf UBL \u6765\u8bf4\uff0c UBA \u662f\u4e00\u6b3e\u9488\u5bf9\u6e38\u620f\u7c92\u5ea6\u7684\u81ea\u52a8\u5316\u6295\u653e\u4ea7\u54c1\uff0c\u901a\u8fc7\u5c06\u6295\u653e\u5c42\u7ea7\u5347\u7ea7\u4e3a\u6e38\u620f\u7c92\u5ea6\u7684\u6295\u653e\u3001\u81ea\u52a8\u5316\u80fd\u529b\u6269\u5c55\u81f3\u6574\u4f53\u89e3\u51b3\u65b9\u6848\u3001\u6570\u636e\u5e94\u7528\u8986\u76d6\u5168\u94fe\u8def\u5168\u6e20\u9053\uff0c\u8ba9\u6295\u653e\u66f4\u52a0\u9ad8\u6548\u4fbf\u6377\uff0cUBL \u5219\u662f\u9488\u5bf9\u7ebf\u7d22\u81ea\u52a8\u5316\u3002<\/strong>\u5728\u6570\u636e\u5bf9\u63a5\u7684\u524d\u63d0\u4e0b\uff0c\u975e\u5e38\u6df1\u5ea6\u5730\u53bb\u4f18\u5316\u5e7f\u544a\u7684\u6295\u653e\uff0c\u5305\u62ec\u8dd1\u91cf\u548c\u6548\u679c\uff0c\u4ece\u800c\u8fbe\u5230\u5e7f\u544a\u4e3b\u80fd\u591f\u4ee5\u4e00\u4e2a\u6bd4\u8f83\u5c11\u7684\u6295\u5165\uff0c\u83b7\u5f97\u4e00\u4e2a\u6bd4\u8f83\u597d\u8dd1\u91cf\u3001\u6548\u679c\u548c\u6210\u672c\u3002<\/p>\n\n\n\n

\u5f53\u7136\uff0c\u624b\u52a8\u6295\u653e\u548cUBL\u3001UBA\u7684\u81ea\u52a8\u5316\u7a0b\u5ea6\u3001\u4f18\u5316\u81ea\u7531\u5ea6\uff0c\u4ee5\u53ca\u6570\u636e\u5408\u4f5c\u6df1\u5ea6\u662f\u6709\u5dee\u5f02\u7684\u3002<\/p>\n\n\n\n

\u636e\u6089\uff0c\u5de8\u91cf\u5f15\u64ce\u6301\u7eed\u5730\u5728\u53bb\u62d3\u5c55\u66f4\u6df1\u7684\u56de\u4f20\u6216\u8005\u4f18\u5316\u4ea7\u54c1\uff0c\u5305\u542bUBA \u8fd9\u79cd\u9762\u5411\u6df1\u5ea6\u7684\u6570\u636e\u5408\u4f5c\u53bb\u4f18\u5316\u540e\u94fe\u8def\u7684\u6548\u679c\u7684\u4ea7\u54c1\u3002 \u5982\u6b64\uff0c\u5e7f\u544a\u4e3b\u80fd\u591f\u83b7\u53d6\u66f4\u52a0\u786e\u5b9a\u7684\u751f\u610f\u63d0\u5347\u3002<\/p>\n\n\n\n

\u8fd9\u91cc\u7279\u522b\u8bf4\u660e\u4e0b\uff0c\u81ea\u52a8\u5316\u5176\u5b9e\u662f\u4e00\u4e2a\u6bd4\u8f83\u5bbd\u6cdb\u7684\u6982\u5ff5\uff0c\u5728\u7cbe\u7ec6\u5316\u7684\u524d\u63d0\u4e0b\uff0c\u6bd4\u8f83\u6210\u719f\u7684\u5e7f\u544a\u4e3b\u548c\u4e2d\u5c0f\u7684\u5e7f\u544a\u4e3b\u90fd\u4f1a\u6709\u66f4\u9002\u5408\u81ea\u5df1\u7684\u81ea\u52a8\u5316\u4ea7\u54c1\u3002\u4e14\u5728\u5782\u76f4\u81ea\u52a8\u5316\u5c42\u9762\uff0c\u4e5f\u9700\u8981\u5e7f\u544a\u4e3b\u548c\u5e73\u53f0\u5171\u540c\u6478\u7d22\uff0c\u5728\u73b0\u6709\u6280\u672f\u7684\u524d\u63d0\u4e0b\uff0c\u6570\u636e\u5b89\u5168\u548c\u5927\u5bb6\u4fe1\u4efb\u7684\u57fa\u7840\u4e0a\u53bb\u505a\u66f4\u591a\u7684\u4e00\u4e2a\u6570\u636e\u5408\u4f5c\u3002<\/strong><\/p>\n\n\n\n

\u8d8b\u52bf\u56db\uff1a\u6df1\u5316\u3001\u539f\u751f\u548c\u7ecf\u8425\u8054\u52a8<\/h2>\n\n\n\n

\u53e6\u5916\u9664\u4e86\u8fdb\u884c\u4e70\u91cf\u6295\u653e\u5916\uff0c\u5e7f\u544a\u4e3b\u8fd8\u53ef\u4ee5\u771f\u6b63\u5730\u53bb\u7ecf\u8425\u81ea\u5df1\u7684\u751f\u610f\uff0c\u5305\u62ec\u6e38\u620f\u3002<\/strong>\u6e38\u620f\u5382\u5546\u5728\u5de8\u91cf\u5f15\u64ce\u4e0d\u53ea\u662f\u6295\u5e7f\u544a\uff0c\u4e5f\u6709\u81ea\u5df1\u7684\u6e38\u620f\u76f4\u64ad\u7ecf\u8425\u884c\u4e3a\uff0c\u5305\u62ec\u548c\u8fbe\u4eba\u7684\u8425\u9500\u5408\u4f5c\u3002\u53ef\u89c1\uff0c\u5728\u5de8\u91cf\u5f15\u64ce\u5185\uff0c\u5e7f\u544a\u4e3b\u90fd\u4f1a\u6709\u6bd4\u8f83\u5bbd\u6cdb\u7684\u7ecf\u8425\u884c\u4e3a\u3002<\/strong><\/p>\n\n\n\n

\u90a3\u4e48\uff0c\u8425\u9500\u548c\u8fd0\u8425\u4e2d\u95f4\u600e\u4e48\u8fde\u63a5\u8d77\u6765\uff1f<\/p>\n\n\n\n

1\u3001\u5e7f\u544a\u4e3b\u80fd\u591f\u66f4\u9ad8\u6548\u5730\u53bb\u7ba1\u7406\u4ed6\u5728\u4f01\u4e1a\u53f7\u6216\u8005\u6296\u97f3\u53f7\u91cc\u7684\u672c\u8eab\u7ecf\u8425\u7684\u4e00\u4e9b\u5185\u5bb9\uff1b2\u3001\u628a\u8fd9\u4e9b\u5185\u5bb9\u66f4\u9ad8\u6548\u5730\u53bb\u7528\u4e8e\u5e7f\u544a\u7684\u6295\u653e\uff0c\u6216\u8005\u628a\u8fd9\u4e9b\u6570\u636e\u66f4\u597d\u5730\u53bb\u4f5c\u4e3a\u4ed6\u505a\u8425\u9500\u7684\uff0c\u539f\u59cb\u79cd\u5b50\u5ba2\u7fa4\u4e4b\u7c7b\u7684\u3002<\/p>\n\n\n\n

\u57fa\u4e8e\u6b64\uff0c\u5de8\u91cf\u5e7f\u544a\u5347\u7ea7\u7248\u6b63\u5728\u63a8\u51fa\u7684\u4e00\u4e9b\u539f\u751f\u5e7f\u544a\u7684\u80fd\u529b\uff0c\u8ba9\u5e7f\u544a\u4e3b\u8054\u52a8\u4f01\u4e1a\u53f7\uff0c\u901a\u8fc7\u66f4\u539f\u751f\u7684\u5185\u5bb9\u3001\u6837\u5f0f\uff0c\u5f15\u5bfc\u51fa\u7ebf\u7d22\u3001\u4ed8\u8d39\u7b49\u7ecf\u8425\u884c\u4e3a\u3002<\/strong>\u539f\u751f\u5e7f\u544a\u4e0e\u7ecf\u8425\u7684\u7ed3\u5408\uff0c\u76d8\u6d3b\u6574\u4f53\u5e7f\u544a\u4e3b\u5728\u5de8\u91cf\u5f15\u64ce\u4e0a\uff0c\u8425\u9500\u540e\u6c89\u6dc0\u7684\u6240\u6709\u8d44\u4ea7\u3002<\/p>\n\n\n\n

\u672c\u8d28\u4e0a\uff0c\u5173\u4e8e\u5e02\u573a\u7ade\u4e89\u529b\uff0c\u5c31\u662f\u201c\u4eba\u65e0\u4f60\u6709\uff0c\u4eba\u6709\u4f60\u597d\u201d\uff0c\u7ba1\u7406\u5c42\u7684\u6218\u7565\u601d\u7ef4\u3001\u521b\u65b0\u4f18\u8d28\u7684\u4ea7\u54c1\u670d\u52a1\u3001\u9ad8\u6548\u7684\u8fd0\u8425\u6a21\u5f0f\u3001\u7406\u60f3\u7684\u73b0\u91d1\u6d41\uff0c\u4ee5\u53ca\u6709\u8c03\u6027\u7684\u4f01\u4e1a\u6587\u5316\u90fd\u662f\u7f3a\u4e00\u4e0d\u53ef\u7684\uff0c\u5f53\u8fd9\u4e9b\u8981\u7d20\u6210\u529f\u8fd0\u8f6c\u3001\u5f7c\u6b64\u534f\u8c03\u65f6\uff0c\u5c31\u80fd\u5f62\u6210\u4e00\u4e2a\u5065\u5eb7\u826f\u6027\u7684\u53d1\u5c55\u67b6\u6784\u3002<\/strong><\/p>\n\n\n\n

\u800c\u7efc\u5408\u6765\u770b\uff0c\u5de8\u91cf\u5e7f\u544a\u5347\u7ea7\u7248\u5b9e\u73b0\u4e86\u5168\u5e73\u53f0\u7684\u8425\u9500\u8def\u5f84\u8fdb\u5316\uff0c\u642d\u5efa\u4e86\u4ece\u667a\u80fd\u6d1e\u5bdf\u3001\u667a\u80fd\u7b56\u7565\u3001\u667a\u80fd\u521b\u4f5c\u3001\u667a\u80fd\u6295\u653e\u3001\u667a\u80fd\u5206\u53d1\u5230\u667a\u80fd\u8bc4\u4f30\u7684\u5b8c\u6574\u8425\u9500\u4f53\u7cfb\uff0c\u53ef\u4ee5\u4e3a\u5e7f\u544a\u4e3b\u667a\u80fd\u5448\u73b0\u7b56\u7565\u5efa\u8bae\u53ca\u6548\u679c\u9884\u4f30\u3002\u540c\u65f6\uff0c\u8fd8\u63d0\u4f9b\u591a\u5143\u521b\u610f\u5de5\u5177\u6784\u5efa\u9ad8\u6548\u5185\u5bb9\u751f\u4ea7\u95ed\u73af\uff0c\u63d0\u4f9b\u4e0d\u540c\u7684\u6295\u653e\u65b9\u5f0f\uff0c\u5145\u5206\u6ee1\u8db3\u4e0d\u540c\u6295\u653e\u76ee\u6807\u7684\u591a\u7ef4\u9884\u4f30\u6a21\u578b\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5b9e\u73b0\u66f4\u6df1\u5ea6\u7684\u76ee\u6807\u8f6c\u5316\u95ed\u73af\u3002<\/p>\n\n\n\n

\u90a3\u4e48\uff0c\u5e7f\u544a\u4e3b\u5177\u4f53\u53ef\u4ee5\u600e\u4e48\u505a\uff1f\u5de8\u91cf\u5e7f\u544a\u5347\u7ea7\u7248\u4ea7\u54c1\u8d1f\u8d23\u4eba\u6f58\u837b\u8c08\u5230\uff1a<\/p>\n\n\n\n

\u9996\u5148\uff0c\u4ece\u7406\u5ff5\u4e0a\uff0c\u5efa\u8bae\u5e7f\u544a\u4e3b\u53bb\u62e5\u6709\u4e00\u4e2a\u6296\u97f3\u53f7\uff0c\u5e76\u4e14\u5728\u6296\u97f3\u4f01\u4e1a\u53f7\u53bb\u505a\u4e00\u4e9b\u6240\u8c13\u7684\u7ecf\u8425\u6216\u8005\u7ef4\u62a4\u3002 \u5176\u5b9e\u4f1a\u5728\u66f4\u65e9\u7684\u9636\u6bb5\u53bb\u5e2e\u53bb\u5f15\u5bfc\u5e7f\u544a\u4e3b\u53bb\u7ed1\u5b9a\u4ed6\u81ea\u5df1\u7684\u6296\u97f3\u4f01\u4e1a\u53f7\uff0c\u5b8c\u6210\u4e86\u8d26\u53f7\u7ed1\u53f7\u540e\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u4f7f\u7528\u4e00\u4e9b\u5728\u6295\u653e\u4e0a\uff0c\u66f4\u52a0\u6df1\u5ea6\u7684\u539f\u751f\u5e7f\u544a\u80fd\u529b\u3002\u5728\u77ed\u671f\u83b7\u5f97\u66f4\u597d\u7684\u6295\u653e\u8dd1\u91cf\u80fd\u529b\uff0c\u5728\u957f\u671f\u6765\u8bb2\uff0c\u4e5f\u80fd\u5e2e\u5e7f\u544a\u4e3b\u79ef\u7d2f\u66f4\u591a\u7684\u7c89\u4e1d\uff0c\u4ee5\u53ca\u505a\u66f4\u957f\u6548\u7684\u7ecf\u8425\u4ef7\u503c\uff0c\u83b7\u5f97\u66f4\u957f\u671f\u7684\u6536\u76ca\u3002<\/p>\n\n\n\n

\u5b9e\u8df5\u590d\u76d8<\/h2>\n\n\n\n

1.\u884c\u4e1a\u5934\u90e8\u5ba2\u6237\u4ed6\u8da3\uff0c\u4f53\u9a8c3\u6708\u7a81\u783470%\u6e17\u900f\u7684\u6838\u5fc3\u73a9\u6cd5<\/strong><\/p>\n\n\n\n

\u62ff\u540c\u6837\u5f88\u5377\u7684\u793e\u4ea4\u884c\u4e1a\u4e3e\u4f8b\uff0c\u83b7\u5ba2\u6210\u672c\u4e0d\u65ad\u4e0a\u6da8\uff0c\u6548\u679c\u8003\u6838\u7684\u76ee\u6807\u8d8a\u6765\u8d8a\u6df1\uff0c\u5e73\u8861\u83b7\u5ba2\u4e0e\u6548\u679c\u662f\u76ee\u524d\u6700\u5927\u7684\u96be\u70b9\u3002<\/p>\n\n\n\n

\u793e\u4ea4\u884c\u4e1a\u4e00\u76f4\u5b58\u5728\u4e00\u4e2a\u6bd4\u8f83\u5927\u7684\u95ee\u9898\uff0c\u5c31\u662f\u5404\u5bb6\u4ea7\u54c1\u540c\u8d28\u5316\u4e25\u91cd\uff0c\u4f53\u73b0\u5728\u7d20\u6750\u7684\u5236\u4f5c\u4e0a\u5c31\u662f\u8d28\u91cf\u5dee\uff0c\u540c\u8d28\u5316\u4e25\u91cd\uff0c\u597d\u591a\u4ea7\u54c1\u8fde\u6f14\u5458\u90fd\u7528\u7684\u540c\u4e00\u4eba\uff0c\u89c6\u9891\u811a\u672c\u90fd\u4e00\u81f4\uff0c\u7528\u6237\u5237\u5230\u540c\u4e00\u4e2a\u4eba\u90fd\u4e0d\u77e5\u9053\u662f\u54ea\u4e00\u5bb6\u7684\u5e7f\u544a\uff0c\u800c\u4e14\u53ea\u8981\u6709\u4e2a\u65b0\u521b\u610f\u8d77\u91cf\u5c31\u5bb9\u6613\u88ab\u4eba\u7ffb\u62cd\uff0c\u5bfc\u81f4\u5728\u7d20\u6750\u521b\u610f\u4e0a\u7ade\u4e89\u8d8a\u53d1\u6fc0\u70c8\u3002<\/p>\n\n\n\n

\u9762\u5bf9\u65b0\u7684\u5e02\u573a\u73af\u5883\uff0c\u5982\u4f55\u5236\u5b9a\u6295\u653e\u7b56\u7565\uff1f<\/p>\n\n\n\n

\u4ee5\u793e\u4ea4\u7c7b\u5934\u90e8\u96c6\u56e2\u4ed6\u8da3\u4e3a\u4f8b\uff0c\u5176\u76ee\u524d\u6b63\u5904\u4e8e\u4e00\u4e2a\u6301\u7eed\u589e\u957f\u7684\u5173\u952e\u65f6\u671f\uff0c\u57282023\u5e74\uff0c\u9009\u62e9\u4ece\u6548\u679c\u51fa\u53d1\uff0c\u4e0d\u65ad\u52a0\u5f3a\u521b\u610f\u5236\u4f5c\uff0c\u6295\u653e\u7b56\u7565\uff0c\u6570\u636e\u5206\u6790\u7b49\u5404\u4e2a\u65b9\u9762\u7684\u80fd\u529b\uff0c\u540c\u65f6\u4ea7\u54c1\u672c\u8eab\u4e5f\u4f1a\u4e0d\u65ad\u5f97\u8fed\u4ee3\u66f4\u65b0\uff0c\u4f7f\u5176\u5728\u5e02\u573a\u4e0a\u66f4\u5177\u6709\u7ade\u4e89\u529b\u3002<\/strong><\/p>\n\n\n\n

\u4e3a\u4e86\u5728\u6269\u5927\u91cf\u7ea7\uff0c\u540c\u65f6\u63d0\u5347\u957f\u671fROI\uff0c\u4ed6\u8da3\u505a\u4e86\u5982\u4e0b\u8c03\u6574\uff1a<\/p>\n\n\n\n

\u9996\u5148\u5728\u56e2\u961f\u914d\u7f6e\u4e0a\uff0c\u589e\u5f3a\u4e86\u81ea\u8eab\u7684\u6570\u636e\u5206\u6790\u80fd\u529b\uff0c\u901a\u8fc7\u5468\u671f\u6027\u7684\u5206\u6790\u6570\u636e\u6253\u901a\u5361\u70b9\uff0c\u7136\u540e\u518d\u5916\u653e\u4e00\u4e9b\u6bd4\u8f83\u673a\u68b0\u5316\u5de5\u4f5c\uff0c\u63d0\u9ad8\u4eba\u6548\u6760\u6746\u3002<\/p>\n\n\n\n

\u5176\u6b21\uff0c\u5728\u7ade\u4ef7\u8d44\u6e90\u914d\u6bd4\u4e0a\uff0c\u968f\u7740ROI\u8003\u6838\u4ece\u77ed\u671f\u53d8\u6210\u957f\u671f\uff0c\u4e3b\u8981\u51fa\u4ef7\u7c7b\u578b\u7684\u5927\u5934\u5360\u6bd4\u4e5f\u7ecf\u5386\u4e86\u4ece\u201c\u9996\u6b21\u4ed8\u8d39\u51fa\u4ef7\u201d\u5230\u201c\u4ed8\u8d39ROI\u51fa\u4ef7\u201d\uff0c\u518d\u5230\u201c\u6bcf\u6b21\u4ed8\u8d39\u51fa\u4ef7\u201d\uff0c\u9010\u7ea7\u52a0\u6df1\u8f6c\u5316\u76ee\u6807\uff0c\u4f7f\u957f\u671fROI\u8fbe\u6807\u3002<\/strong><\/p>\n\n\n\n

\u7136\u540e\uff0c\u5728\u5e7f\u544a\u5a92\u4f53\uff08\u5e73\u53f0\uff09\uff0c\u53ef\u4ee5\u4f7f\u7528\u66f4\u7cbe\u51c6\u3001\u66f4\u7a33\u5b9a\u7684\u7ade\u4ef7\u6a21\u578b\u3002\u6570\u636e\u7ef4\u5ea6\u7684\u5b9a\u5236\u5316\u62ab\u9732\uff0c\u8003\u6838\u76ee\u6807\u7684\u76f8\u5339\u914d\u7684\u7ade\u4ef7\u65b9\u5f0f\uff0c\u66f4\u516c\u5e73\u7684\u521b\u610f\u4f18\u5316\u73af\u5883\uff0c\u5e7f\u544a\u4ee3\u7406\u5546\u7684\u9ad8\u4e13\u4e1a\u6027\u4e0e\u56e2\u961f\u534f\u540c\u80fd\u529b\uff0c\u4f4e\u6210\u672c\u9ad8ROI\u7684\u9ad8\u6548\u6295\u653e\u6a21\u5f0f\uff0c\u5feb\u901f\u6d4b\u9a8c\u7206\u54c1\u7684\u5185\u5bb9+\u521b\u610f+\u6e20\u9053\u7b49\u7684\u4ea4\u53c9\u7ec4\u5408\u8ba1\u5212\u3002<\/p>\n\n\n\n

\u6700\u540e\u5728\u7d20\u6750\u65b9\u9762\uff0c\u4ed6\u8da3\u5219\u9009\u62e9\u4ece\u591a\u4e2a\u65b9\u5411\u8fdb\u884c\u7a81\u7834\uff0c\u4e0d\u7ba1\u662f\u9488\u5bf9\u4ea7\u54c1\u529f\u80fd\u3001\u7528\u6237\u753b\u50cf\u4e13\u9879\u5b9a\u5236\u7684\u7d20\u6750\uff0c\u8fd8\u662f\u5bf9\u7d20\u6750\u539f\u751f\u7a0b\u5ea6\u7684\u63a2\u7d22\uff0c\u90fd\u5728\u5c3d\u529b\u6293\u4f4f\u6bcf\u4e00\u4e2a\u70b9\u3002<\/p>\n\n\n\n

\u6bd5\u7adf\uff0c\u7d20\u6750\u7684\u5448\u73b0\u5f62\u5f0f\u548c\u521b\u610f\u51b3\u5b9a\u4e86\u5e7f\u544a\u80fd\u5426\u5438\u5f15\u5230\u6d88\u8d39\u8005\u7684\u6ce8\u610f\u529b\uff0c\u4e5f\u5173\u7cfb\u5230\u4ea7\u54c1\u3002\u800c\u7d20\u6750\u4f20\u8fbe\u7684\u4fe1\u606f\u3001\u9488\u5bf9\u7684\u7fa4\u4f53\u3001\u662f\u5426\u51c6\u786e\u8868\u8fbe\u6f5c\u5728\u7528\u6237\u9700\u6c42\uff0c\u51b3\u5b9a\u4e86\u6d88\u8d39\u8005\u4f1a\u4e0d\u4f1a\u8d2d\u4e70\u6216\u4f7f\u7528\u4ea7\u54c1\u3002\u4f18\u8d28\u3001\u4fe1\u606f\u5bf9\u79f0\u7684\u7d20\u6750\u5f88\u5927\u7a0b\u5ea6\u4e0a\u63d0\u9ad8\u4e86\u5e7f\u544a\u89e6\u8fbe\u7387\u3001\u51cf\u5c11\u5e7f\u544a\u6295\u653e\u6210\u672c\uff0c\u662f\u5e7f\u544a\u6295\u653e\u7684\u91cd\u8981\u6838\u5fc3\u3002<\/strong><\/p>\n\n\n\n

\u201c\u5de8\u91cf\u5e7f\u544a\u5347\u7ea7\u7248\u786e\u5b9e\u5bf9\u8fd9\u4e9b\u6548\u7387\u6307\u6807\u6709\u6b63\u5411\u7684\u63a8\u52a8\u4f5c\u7528\uff0c\u5355\u4e2a\u5e7f\u544a\u53ef\u9002\u914d\u7684\u521b\u610f\u5f62\u5f0f\u548c\u6570\u91cf\u4e0a\u9650\u66f4\u591a\uff0c\u8dd1\u91cf\u80fd\u529b\u66f4\u5f3a\uff0c\u540c\u65f6\u4e5f\u5ef6\u957f\u4e86\u7d20\u6750\u7684\u751f\u547d\u5468\u671f\uff0c\u76f8\u5bf9\u63d0\u9ad8\u4e86\u8ba1\u5212ARPU\uff0c\u964d\u4f4e\u4e86\u7a7a\u8017\u7387\u201d\uff0c\u4ed6\u8da3\u6295\u653e\u8d1f\u8d23\u4eba\u8868\u793a\u3002<\/p>\n\n\n\n

2.\u4e09\u56fd\u5361\u724c\u7c7b\u6e38\u620f\uff0c\u4ed8\u8d39\u6210\u672c\u4e0b\u964d7.4%\uff0c\u6295\u653e\u540e\u9996\u65e5ROI\u63d0\u534713.17%<\/strong><\/p>\n\n\n\n

\u62ffIAP\u6e38\u620f\uff0c\u4e00\u6b3e\u4e09\u56fd\u5361\u724c\u7c7b\u6e38\u620f\u4ea7\u54c1\u4e3e\u4f8b\u3002\u4e09\u56fd\u7c7b\u5361\u724c\u6e38\u620f\u5382\u5546\u76d8\u53e4\u6295\u653e\u7ec4\u8d1f\u8d23\u4eba\u6768\u5733\u8868\u793a\uff0c\u201c\u5176\u5728\u5e7f\u544a\u6295\u653e\u5728\u4e3b\u8981\u56f0\u96be\u5728\u4e8e\u2018\u8d77\u91cf\u96be\uff0c\u4ee5\u53caROI\u8fbe\u6807\u7387\u4f4e\u2019\u201d\u3002<\/p>\n\n\n\n

\u9488\u5bf9\u8fd9\u6837\u7684\u60c5\u51b5\uff0c\u5de8\u91cf\u5e7f\u544a\u4ea7\u54c1\u8d1f\u8d23\u4eba\u6f58\u837b\u5efa\u8bae\u4ece\u4e24\u65b9\u9762\u5165\u624b\uff1a\u4ea7\u54c1\u548c\u521b\u610f\u3002\u8fd9\u91cc\u4fa7\u91cd\u8bf4\u4e0b\u521b\u610f\u3002<\/p>\n\n\n\n

\u5728\u5e7f\u4e49\u7684\u5e7f\u544a\u521b\u610f\u65b9\u9762\uff0c\u6293\u4e00\u4e9b\u73a9\u5bb6\u719f\u6089\u7684\u70b9\uff0c\u7528\u4e00\u4e9b\u6bd4\u8f83\u539f\u751f\u7684\u7d20\u6750\uff1b\u53e6\u5916\uff0c\u5361\u724c\u7c7b\u6e38\u620f\u4ea7\u54c1\u4e3b\u8981\u4ee5\u4f1a\u4ee5\u5229\u6da6\u7684\u4e3b\u8981\u76ee\u6807\uff0c\u66f4\u4f1a\u7740\u91cd\u4e8eROI\u7684\u5361\u63a7\u3002<\/p>\n\n\n\n

\u6bd4\u5982\u5728\u665f\u60a6\u7684\u6848\u4f8b\u4e2d\uff0c\u5355\u5e7f\u544a\u914d\u7f6e4\u4e2a\u4ee5\u4e0a\u89c6\u9891\u30015-6\u4e2a\u6807\u9898\uff0c\u540c\u65f6\u5728\u5168\u91cf\u5728\u7ebf\u4f18\u9009\u7b56\u7565\u4e0b\uff0c\u8ba9\u5355\u5149\u7684\u7d20\u6750\u591a\u4e00\u4e9b\uff0c\u540c\u65f6\u6ce8\u610f\u8981\u907f\u514d\u540c\u8d28\u5316\uff0c\u5e7f\u544a\u7d20\u6750\/\u56fe\u7247\u548c\u6807\u9898\u8981\u6709\u5dee\u5f02\u3002<\/p>\n\n\n\n

\u6b64\u5916\uff0c\u8fd8\u53ef\u4ee5\u4ece\u7d20\u6750\u89c6\u89d2\u8fdb\u884c\u8c03\u4f18\uff0c\u521d\u671f\u4f7f\u7528\u539f\u7248\u5934\u90e8\u7d20\u6750\u5feb\u901f\u8d77\u91cf\uff0c\u540e\u671f\u4fdd\u8bc1\u6240\u6709\u7d20\u6750\u5347\u7ea7\u7248\u6295\u653e\uff0c\u9a8c\u8bc1\u6548\u679c\u540e\uff0c\u5efa\u8bae\u5347\u7ea7\u7248\u7684\u57fa\u5efa\u91cf\u53ef\u8fbe\u5230\u539f\u7248\u768450%\u4ee5\u4e0a\uff0c\u4ee5\u4fbf\u5feb\u901f\u8d77\u91cf\u3002\u6700\u540e\u5b9e\u73b0\u4e86\u5347\u7ea7\u7248\u7a33\u5b9a\u6e17\u900f\u8d8560%\u3002<\/p>\n\n\n\n

3.\u67d0IAA\u5934\u90e8\u96c6\u56e2\u9009\u62e9\u63d0\u9ad8\u7528\u6237\u751f\u547d\u5468\u671f\uff0c\u6700\u7ec8\u63d0\u534796%\u3002<\/strong><\/p>\n\n\n\n

\u62ff\u5de5\u5177\u884c\u4e1a\u7684\u67d0IAA\u5934\u90e8\u96c6\u56e2\u5ba2\u6237\u4e3e\u4f8b\uff0c\u4ed6\u4eec\u7684\u6295\u653e\u76ee\u6807\u5c31\u662f\u5173\u952e\u884c\u4e3a\uff0c\u9700\u8981\u63d0\u9ad8\u7a33\u5b9a\u7684\u8ba1\u5212\u751f\u547d\u5468\u671f\u3002<\/strong><\/p>\n\n\n\n

\u67d0\u79cd\u5c42\u9762\u6765\u770b\uff0c\u5de5\u5177\u57282022\u5e74\u662f\u9677\u5165\u74f6\u9888\u7684\u4e00\u5e74\u3002\u4e00\u65b9\u9762\uff0c\u5165\u5c40\u7684\u7ade\u4e89\u8005\u8d8a\u6765\u8d8a\u591a\uff0c\u6295\u653e\u4e0a\u7684\u7ade\u4e89\u6fc0\u70c8\u7a0b\u5ea6\u66f4\u5927\uff1b\u53e6\u4e00\u65b9\u9762\uff0c\u884c\u4e1a\u4e0d\u597d\u7684\u60c5\u51b5\u4e0b\uff0c\u6295\u653e\u9884\u7b97\u4e5f\u90fd\u662f\u901a\u8fc7\u5e7f\u544a\u53d8\u73b0\u7684\u3002<\/p>\n\n\n\n

\u4eca\u5e74\u7684\u5e7f\u544a\u9884\u7b97\u884c\u60c5\u5c31\u662feCPM\u4f4e\u4e86\u5f88\u591a\u3002\u56e0\u6b64\uff0c\u600e\u4e48\u53bb\u627e\u66f4\u52a0\u7cbe\u51c6\u627e\u5230\u4e00\u4e2a\u7528\u6237\uff0c\u4e14\u63d0\u9ad8\u7528\u6237\u751f\u547d\u5468\u671f\uff1f<\/p>\n\n\n\n

\u9996\u5148\uff0c\u8ba9\u524d\u7aef\u7684\u4e00\u4e2a\u8d26\u6237\u80fd\u591f\u52a0\u901f\u51b7\u542f\u52a8\u3002\u6bd4\u5982\u5de8\u91cf\u5e7f\u544a\u5347\u7ea7\u7248\u4f1a\u5feb\u901f\u5730\u53bb\u62c9\u5347\u5b83\u7684\u4e00\u4e2a\u5360\u6bd4\uff0c\u80fd\u591f\u5feb\u901f\u7ed9\u5e26\u6765\u6d88\u8017\u589e\u957f\u3002<\/p>\n\n\n\n

\u5176\u6b21\uff0c\u884d\u751f\u4e8b\u4ef6\u3001\u884d\u751f\u884c\u4e3a\uff0c\u4e3a\u4ea7\u54c1\u627e\u5230\u66f4\u5408\u9002\u3001\u66f4\u7cbe\u51c6\u7684\u4e00\u4e2a\u7528\u6237\uff0c\u5e76\u4e14\u5b8c\u5584\u7528\u6237\u7684\u6a21\u578b\u7684\u63a2\u7d22\uff0c\u62c9\u5347\u5b83\u6574\u4e00\u4e2a\u5927\u76d8\u7684\u5360\u6bd4\u3002\u636e\u5de5\u5177\u7c7b\u5e94\u7528\u6570\u636e\u663e\u793a\uff0c\u5728\u8dd1\u91cf\u8ba1\u5212\u5e73\u5747\u6d88\u8017\u63d0\u5347508%\u7684\u65f6\u5019\uff0c\u7a7a\u8017\u6d88\u8017\u5360\u6bd4\u964d\u4f4e83%\uff0c\u51b7\u542f\u52a8\u7387\u63d0\u534749%\uff0c\u540c\u65f6\u8ba9\u8ba1\u5212\u751f\u547d\u5468\u671f\u63d0\u534796%\u3002<\/p>\n\n\n\n

\u5f53\u7136\uff0c\u524d\u9762\u63d0\u5230\u7684\u7d20\u6750\u4f9d\u65e7\u7279\u522b\u5173\u952e\u3002\u5173\u4e8e\u7d20\u6750\uff0c\u9488\u5bf9\u524d\u7aefCTR\uff0cCVR\uff0c\u8fd8\u6709CPM\uff0c\u751a\u81f3\u662f 3 \u79d2\u64ad\u3001 5 \u79d2\u64ad\u653e\u7387\u7684\u884c\u4e3a\u6570\u636e\u60c5\u51b5\uff0c\u90fd\u8fdb\u884c\u4f18\u5316\uff0c\u4ece\u800c\u89e3\u51b3\u4e86\u8d77\u91cf\u96be\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n

\u53e6\u5916\uff0c\u5c0f\u8fc8\u603b\u8d1f\u8d23\u4eba\u7231\u603b\u548c\u5c0f\u8fc8\u6295\u653e\u8d1f\u8d23\u4eba\u6881\u9896\u8679\u8c08\u5230\uff0c\u201c\u8bc4\u4f30ROI\u7684\u8bdd\uff0c\u6211\u4eec\u4f1a\u6709\u4e00\u4e2a\u8bbe\u5b9a\u597d\u7684\u56de\u672c\u5468\u671f\uff0c\u505a\u4e00\u4e9b\u8fd0\u8425\u548c\u4ea7\u54c1\u7b56\u7565\u7684\u8c03\u6574\uff0c\u8b6c\u5982\u6709\u4e00\u4e9b\u7ea2\u5305\u7c7b\u578b\u4ea7\u54c1\uff0c\u901a\u8fc7\u4e0d\u540c\u7684\u8fd0\u8425\u548c\u7b56\u7565\u914d\u7f6e\uff0c\u8ba9\u7528\u6237\u53ef\u4ee5\u66f4\u591a\u5730\u505c\u7559\u5728\u4ea7\u54c1\u4e0a\u9762\u201d\u3002\u800c\u5979\u7279\u522b\u63d0\u51fa\uff0c\u201c\u5de8\u91cf\u5e7f\u544a\u5347\u7ea7\u7248 \uff0c\u4ece\u51b7\u542f\u52a8\u901a\u8fc7\u7387\uff0c\u4ee5\u53ca\u8ba1\u5212 ARPU \u7b49\u6570\u636e\u6307\u6807\u6765\u770b\uff0c\u6574\u4f53\u63d0\u5347\u6bd4\u8f83\u660e\u663e\u3002\u201d<\/p>\n\n\n\n

\u603b\u7ed3\uff1a\u4e00\u4e2a\u975e\u95ed\u73af\u7684\u57fa\u77f3<\/h2>\n\n\n\n

\u5bf9\u4e8e\u5e7f\u544a\u4e3b\u800c\u8a00\uff0c\u5de8\u91cf\u5e7f\u544a\u5347\u7ea7\u7248\u672c\u8d28\u4e0a\uff0c\u662f\u4e00\u4e2a\u975e\u95ed\u73af\u7684\u57fa\u77f3\u3002<\/p>\n\n\n\n

\u9996\u5148\uff0c\u5728\u884c\u4e1a\u7684\u89c6\u89d2\u4e0b\uff0c\u4e3a\u884c\u4e1a\u63d0\u4f9b\u4e00\u4e2a\u96c6\u5408\u7684\u80fd\u529b\uff1b<\/p>\n\n\n\n

\u5176\u6b21\uff0c\u4ece\u5e95\u5c42\u7684\u6280\u672f\u7684\u89c6\u89d2\uff0c\u5c06\u5e73\u53f0\u7ecf\u9a8c\u4ea7\u54c1\u5316\uff0c\u7ed9\u5230\u5ba2\u6237\u7684\u7b56\u7565\u652f\u6301\uff1b<\/p>\n\n\n\n

\u518d\u6b21\uff0c\u6253\u901a\u539f\u751f\u548c\u7ecf\u8425\u94fe\u8def\uff0c\u4fc3\u8fdb\u4f01\u4e1a\u751f\u610f\u589e\u957f\u3002<\/p>\n\n\n\n

\u5728\u4e0d\u5230\u4e00\u5e74\u7684\u65f6\u95f4\u5185\uff0c\u5de8\u91cf\u5e7f\u544a\u56f4\u7ed5\u201c\u8ba9\u5e7f\u544a\u4e3b\u83b7\u5f97\u66f4\u597d\u7684\u957f\u671f\u4ef7\u503c\u201d\uff0c\u8ba9\u751f\u610f\u80fd\u591f\u7ecf\u8425\u957f\u4e45\uff0c\u5728\u6295\u653e\u4f53\u9a8c\u548c\u6295\u653e\u6548\u679c\u4e0a\u505a\u4e86\u5404\u79cd\u7684\u6d4b\u8bd5\u548c\u7b56\u7565\u8fed\u4ee3\uff0c\u63a2\u7d22\u6548\u679c\u5e7f\u544a\u7684\u672a\u6765\u548c\u65b0\u5b9a\u4e49\u3002<\/p>\n\n\n\n

\u5982\u4eca\u4ece\u6210\u679c\u6765\u770b\uff0c\u4f3c\u4e4e\u597d\u50cf\u505a\u5230\u4e86\u3002<\/p>\n\n\n\n

\u5fae\u4fe1\u516c\u4f17\u8d26\u53f7\uff1aMorketing<\/p>\n","protected":false},"excerpt":{"rendered":"

\u6548\u679c\u5e7f\u544a\u7ade\u4e89\u767d\u70ed\u5316\u3002 \u90a3\u4e48\uff0c\u5377\u7684\u72b6\u6001\u662f\u4ec0\u4e48\uff1f\u5e7f\u544a\u4e3b\u5927\u91cf\u7684\u5806\u79ef\u5e7f\u544a\u8ba1\u5212\uff0c\u7528\u5927\u91cf\u76f8\u4f3c\u7684\u7d20\u6750\u8dd1\u91cf\u3002\u5982\u6b64\uff0c\u4e00\u65b9\u9762\u5bf9\u4e8e\u5a92\u4f53\u5e73\u53f0\u6765\u8bb2\uff0c\u5185\u5bb9\u4e0d\u597d\uff0c\u4ece\u800c\u7528\u6237\u4f53\u9a8c\u4e0d\u597d\uff0c\u5e7f\u544a\u6548\u679c\u8fd8\u5dee\uff1b\u53e6\u4e00\u65b9\u9762\uff0c\u5e7f\u544a\u4e3b\u2026<\/p>\n","protected":false},"author":2,"featured_media":88632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[],"special":[],"class_list":["post-88631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan","entry"],"views":62255,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/88631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=88631"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/88631\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/88632"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=88631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=88631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=88631"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=88631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}