{"id":9304,"date":"2018-02-28T17:20:34","date_gmt":"2018-02-28T09:20:34","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=9304"},"modified":"2018-02-28T17:20:34","modified_gmt":"2018-02-28T09:20:34","slug":"%e6%9c%80%e4%b8%ba%e7%9b%b4%e6%8e%a5%e7%9a%84%e5%8f%98%e7%8e%b0%e6%89%8b%e6%ae%b5%e4%b9%8b%e5%b9%bf%e5%91%8a%e7%b3%bb%e7%bb%9f%e5%9f%ba%e7%a1%80%e6%9e%b6%e6%9e%84%e5%88%9d%e8%af%86","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/9304.html","title":{"rendered":"\u6700\u4e3a\u76f4\u63a5\u7684\u53d8\u73b0\u624b\u6bb5\u4e4b\u5e7f\u544a\u7cfb\u7edf\u57fa\u7840\u67b6\u6784\u521d\u8bc6"},"content":{"rendered":"<h2><strong>\u5e7f\u544a\u7cfb\u7edf\u57fa\u7840\u67b6\u6784\u521d\u8bc6<\/strong><\/h2>\n<p>\u4ece\u62a5\u7eb8\u65f6\u671f\u5230\u4ee5\u79fb\u52a8\u4e92\u8054\u7f51\u4f20\u9012\u4fe1\u606f\u7684\u73b0\u5728\uff0c\u5e7f\u544a\u4e00\u76f4\u626e\u6f14\u7740\u4f5c\u4e3a\u5a92\u4f53\u4e3b\u8981\u53d8\u73b0\u7684\u65b9\u5f0f\u4e4b\u4e00\uff0c\u5f53\u4eba\u4eec\u4ee5\u62a5\u7eb8\u4f5c\u4e3a\u4e3b\u8981\u7684\u4fe1\u606f\u83b7\u53d6\u65b9\u5f0f\u7684\u65f6\u5019\uff0c\u51fa\u7248\u793e\u4eec\u4e5f\u5728\u4e0d\u505c\u7684\u5bfb\u6c42\u7740\u53d8\u73b0\u65b9\u5f0f\uff0c\u60f3\u901a\u8fc7\u5e7f\u544a\u6765\u4e3a\u81ea\u5df1\u5e26\u6765\u6536\u5165\u3002<\/p>\n<p>\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u73b0\u5728\uff0c\u4ece\u51b7\u542f\u52a8\u9636\u6bb5\u5230\u4ea7\u54c1\u6210\u719f\uff0c\u5305\u62ec\u540e\u671f\u4e0d\u65ad\u8fed\u4ee3\u7684\u8fc7\u7a0b\u4e2d\uff0c\u65e0\u8bba\u54ea\u4e2a\u9636\u6bb5\u7684\u4ea7\u54c1\u90fd\u5728\u4e0d\u505c\u7684\u5229\u7528\u7740\u5e7f\u544a\u5bf9\u7528\u6237\u548c\u5e02\u573a\u4ea7\u751f\u7740\u5f71\u54cd\u3002\u65e0\u8bba\u662f\u5c0f\u7684\u6d41\u91cf\u4e3b\uff0c\u8fd8\u662f\u5927\u7684\u6d41\u91cf\u4e3b\uff0c\u6700\u4e3a\u76f4\u63a5\u7684\u53d8\u73b0\u624b\u6bb5\u5c31\u662f\u5e7f\u544a\u3002<\/p>\n<p>\u867d\u7136\u6d41\u91cf\u53d8\u73b0\u7684\u601d\u8def\u672a\u53d1\u751f\u6839\u672c\u6539\u53d8\uff0c\u4f46\u662f\u76f8\u6bd4\u4f20\u7edf\u7684\u65b9\u5f0f\u79fb\u52a8\u4e92\u8054\u7f51\u5219\u8ba9\u5e7f\u544a\u53d8\u73b0\u4f53\u7cfb\u53d8\u5f97\u66f4\u52a0\u7684\u7075\u6d3b\u66f4\u52a0\u7684\u76f4\u63a5\uff0c\u7ef4\u5ea6\u66f4\u52a0\u7684\u5e7f\uff0c\u4e5f\u66f4\u52a0\u8fc5\u901f\u3002<\/p>\n<p>\u5bf9\u4e8e\u5e7f\u544a\u7cfb\u7edf\u7684\u6574\u4f53\u60c5\u51b5\uff0c\u7528\u6237\u7684\u8bbf\u95ee\u884c\u4e3a\u5219\u4f5c\u4e3a\u6d41\u91cf\u7684\u5355\u4f4d\uff0c\u901a\u8fc7\u6574\u4e2a\u6d41\u91cf\u7cfb\u7edf\u5c06\u5e7f\u544a\u4e3b\u7684\u5e7f\u544a\u66dd\u5149\u9700\u6c42\u548c\u6d41\u91cf\u4e3b\u7684\u6d41\u91cf\u53d8\u73b0\u9700\u6c42\u8fdb\u884c\u7ed3\u5408\uff0c\u5c06\u8fd9\u4e2a\u7cfb\u7edf\u4e2d\u7684\u6bcf\u4e00\u4e2a\u73af\u8282\u901a\u8fc7\u8f6f\u4ef6\u548c\u5e73\u53f0\u7684\u65b9\u5f0f\u8fdb\u884c\u4e86\u6709\u673a\u7684\u7ed3\u5408\uff0c\u5206\u5de5\u660e\u786e\uff0c\u5e76\u4e14\u5177\u5907\u826f\u597d\u7684\u95ed\u73af\u3002<\/p>\n<h2>\u5e7f\u544a\u4e3b<\/h2>\n<p>\u5e7f\u544a\u6295\u653e\u7684\u76ee\u7684-\u589e\u52a0\u66dd\u5149\u91cf\uff0c\u641e\u6d3b\u52a8\uff0c\u63a8\u5e7f\u4e00\u4e2a\u65b0\u7684App\uff0c\u5e0c\u671b\u6362\u53d6\u66f4\u591a\u7684\u4e0b\u8f7d\u91cf\u3002\u4e0d\u540c\u7684\u6295\u653e\u76ee\u7684\uff0c\u5219\u4f1a\u5bf9\u5e94\u4e0d\u540c\u7684\u6295\u653e\u7b56\u7565\u4ee5\u53ca\u6700\u7ec8\u7684\u8bc4\u4f30\u4f53\u7cfb\uff0c\u5bf9\u4e8e\u5e7f\u544a\u4e3b\u6765\u8bf4\uff0c\u6bcf\u6b21\u6295\u653e\u5e7f\u544a\u90fd\u9700\u8981\u5bf9\u6295\u653e\u76ee\u7684\u505a\u51fa\u7ec6\u81f4\u7684\u601d\u8003\uff0c\u4ece\u800c\u5224\u65ad\u6295\u653e\u7684\u6548\u679c\u3002<\/p>\n<p>\u6295\u653e\u9884\u7b97-\u548c\u88c5\u4fee\u623f\u5b50\u4e00\u6837\uff0c\u94b1\u591a\u6709\u94b1\u591a\u7684\u88c5\u6cd5\uff0c\u800c\u94b1\u5c11\u5219\u6709\u94b1\u5c11\u7684\u88c5\u6cd5\uff0c\u6709\u4e86\u9884\u7b97\uff0c\u505a\u6295\u8d44\u8ba1\u5212\u7684\u65f6\u5019\u624d\u80fd\u5fc3\u91cc\u6709\u5e95\u5927\u6982\u8d70\u54ea\u4e2a\u8def\u5b50\uff0c\u5e7f\u544a\u4e3b\u5728\u4e0d\u540c\u7684\u6295\u653e\u9884\u7b97\u7684\u60c5\u51b5\u4e0b\u5219\u4f1a\u9009\u62e9\u4e0d\u540c\u7684\u6295\u653e\u7b56\u7565\uff0c\u5bf9\u5e7f\u544a\u8fdb\u884c\u6295\u653e\u3002<\/p>\n<p>\u76ee\u6807\u4eba\u7fa4-\u660e\u786e\u76ee\u6807\u4eba\u7fa4\u7684\u7528\u6237\u753b\u50cf\uff0c\u662f\u7537\u7684\u8fd8\u662f\u5973\u7684\uff0c\u5e74\u9f84\u6bb5\uff0c\u751f\u6d3b\u65b9\u5f0f\uff0c\u5730\u57df\u5212\u5206\uff0c\u5bf9\u4e8e\u5e7f\u544a\u4e3b\u6765\u8bf4\u66f4\u52a0\u7cbe\u51c6\u7684\u7528\u6237\u753b\u50cf\u5c31\u610f\u5473\u7740\u66f4\u52a0\u9ad8\u7684\u8f6c\u6362\u7387\uff0c\u6240\u4ea7\u751f\u7684\u6295\u653e\u6548\u679c\u5219\u4f1a\u66f4\u52a0\u7684\u597d\u3002<\/p>\n<p>\u5e7f\u544a\u7684\u9700\u6c42\u6574\u7406\u5b8c\u6bd5\u4e4b\u540e\uff0c\u5c31\u8981\u7740\u624b\u5236\u5b9a\u6700\u4e3a\u5408\u9002\u7684\u5a92\u4ecb\u7ec4\u5408\u6295\u653e\u65b9\u5f0f\uff0c\u5305\u62ec\u4e86\u5a92\u4f53\u5e73\u53f0\u7684\u9009\u62e9\uff0c\u9884\u7b97\u5206\u914d\uff0c\u6295\u653e\u6548\u679c\u9884\u4f30<\/p>\n<h2><span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%ab%9e%e5%93%81%e5%88%86%e6%9e%90\" title=\"\u7ade\u54c1\u5206\u6790\" target=\"_blank\">\u7ade\u54c1\u5206\u6790<\/a><\/span> competitor review<\/h2>\n<p>\u77e5\u5df1\u77e5\u5f7c\uff0c\u767e\u6218\u4e0d\u6b86\uff0c\u6b63\u5f0f\u5f00\u6218\u7684\u65f6\u5019\u9700\u8981\u5bf9\u6574\u4e2a\u884c\u4e1a\u505a\u4e00\u4e2a\u5b8f\u89c2\u7684\u5a92\u4ecb\u6295\u653e\u8d8b\u52bf\u4ecb\u7ecd\uff0c\u4ee5\u53ca\u5bf9\u4e8e\u7ade\u54c1\u54c1\u724c\u7684\u5a92\u4ecb\u6295\u653e\u89c4\u5f8b\u548c\u7279\u70b9\u505a\u9010\u4e00\u7684\u5206\u6790\u3002\u4e00\u822c\u90fd\u4f1a\u770b\u4e09\u5e74\u7684\u6570\u636e\uff0c\u68c0\u6d4b\u5de5\u5177\u5982\u4e0b<\/p>\n<ul>\n<li>\u827e\u745e-\u9488\u5bf9\u4e92\u8054\u7f51\u5e73\u53f0<\/li>\n<li>ADPowerde-\u9488\u5bf9\u7535\u89c6\uff0c\u5e73\u9762\u5a92\u4f53\uff0c\u7535\u53f0<\/li>\n<li>CODO\u4e2d\u5929\u6237\u5916-\u63d0\u4f9b<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%88%b7%e5%a4%96%e5%aa%92%e4%bd%93\" title=\"\u6237\u5916\u5a92\u4f53\" target=\"_blank\">\u6237\u5916\u5a92\u4f53<\/a><\/span>\u82b1\u8d39\u6570\u636e<\/li>\n<\/ul>\n<p>\u76ee\u6807\u4eba\u7fa4\u7684\u4e92\u8054\u7f51\u5a92\u4ecb\u4e60\u60ef\u5206\u6790 Target audience digital media behavior analysis<\/p>\n<p>\u8fd9\u4e2a\u65f6\u5019\u6211\u4eec\u53c8\u8981\u501f\u52a9\u4e00\u4e9b\u4e13\u4e1a\u7684\u5de5\u5177\u6765\u5206\u6790\u7528\u6237\u5a92\u4ecb\u884c\u4e3a\u4e60\u60ef\uff0c\u5a92\u4f53\u504f\u597d\uff0c\u751f\u6d3b\u6001\u5ea6\u3002\u4f9d\u636e\u76ee\u6807\u4eba\u7fa4\u6765\u8fdb\u884c\u8be6\u7ec6\u7684\u5206\u6790\uff0c\u5fc5\u987b\u7ed3\u5408\u6570\u636e\uff0c\u5219\u76f4\u63a5\u5f62\u8c61\u7740\u5a92\u4ecb\u7b56\u7565\u7684\u65b9\u5411\u4ee5\u53ca\u9884\u7b97\u6bd4\u91cd\u5206\u914d\u3002<\/p>\n<p>\u6700\u5e38\u4f7f\u7528\u5230\u7684\u8f6f\u4ef6\u4e3aTelmar,\u5176\u4e2d\u5305\u542b\uff1a<\/p>\n<p>CNRS(China National Readership Survey\uff0c\u4e2d\u56fd\u57ce\u5e02\u5c45\u6c11\u8c03\u67e5)<\/p>\n<p>CMMS\uff08China Marketing &amp; Media Study\uff0c\u5373&#8221;\u4e2d\u56fd\u5e02\u573a\u4e0e\u5a92\u4f53\u7814\u7a76\uff09<\/p>\n<p>IMMS\uff08Internet Motivation and Media Study\uff09<\/p>\n<h2>\u5e7f\u544a\u6295\u653e\u7684\u5a92\u4ecb\u6e20\u9053\u7ec4\u5408<\/h2>\n<p>\u5e7f\u544a\u6295\u653e\u4e00\u822c\u90fd\u662f\u91c7\u7528\u7ec4\u5408\u62f3\u7684\u65b9\u6cd5\u6765\u89e6\u8fbe\u76ee\u6807\u6d88\u8d39\u8005\uff0c\u6bd4\u5982\u5fae\u4fe1\uff0c\u5fae\u535a\uff0c\u5728\u7ebf\u89c6\u9891\uff0c\u7b49\u7b49\u5728\u4e00\u8d77\u7ec4\u5408\u6295\u653e\u7684\u6548\u679c\u4f1a\u66f4\u52a0\u7684\u597d\u3002\u56e0\u4e3a\u4e0d\u540c\u7684\u5a92\u4ecb\u6e20\u9053\uff0c\u53ef\u4ee5\u626e\u6f14\u4e0d\u540c\u7684\u89d2\u8272\uff0c\u8fbe\u6210\u4e0d\u540c\u7684\u76ee\u7684\u3002\u6bd4\u5982\u5fae\u4fe1\u7684\u670b\u53cb\u5708\u5e7f\u544a\u4e0d\u4f46\u53ef\u4ee5\u5e2e\u52a9\u516c\u4f17\u53f7\u52a0\u7c89\uff0c\u8fd8\u53ef\u4ee5\u6536\u83b7\u5f88\u591a\u6d88\u8d39\u8005\u7684\u7559\u8a00\u548c\u70b9\u8d5e\uff1b\u5fae\u535a\u4e0a\u5219\u53ef\u4ee5\u5236\u9020\u4e00\u4e9b\u8bdd\u9898\uff0c\u5229\u7528\u53e3\u7891\u6548\u5e94\u7092\u4f5c\u65b0\u54c1\u58f0\u91cf\u7b49\uff0c\u5728\u5236\u5b9a\u5b8c\u8fd9\u5957\u7ec4\u5408\u62f3\u4e4b\u540e\uff0c\u5e7f\u544a\u6295\u653e\u7684\u5927\u90e8\u5206\u5de5\u4f5c\u90fd\u4f1a\u88ab\u5b8c\u6210\u3002<\/p>\n<h2>KPI\u8bbe\u5b9a<\/h2>\n<p>\u4e3b\u8981\u7684\u989dKPI\u6307\u6807\u5206\u4e3a-CPMCPCCPACPT\u4e3a\u4e3b\u8981\u7684\u6307\u6807<\/p>\n<h2>\u5e7f\u544a\u7269\u6599\u7684\u5236\u4f5c<\/h2>\n<p>\u4e0d\u540c\u7684\u5e7f\u544a\u5f62\u5f0f\u8981\u5236\u4f5c\u76f8\u5bf9\u5e94\u7684\u5e7f\u544a\u7269\u6599\u7d20\u6750\uff0c\u5982\u679c\u6295\u653e\u5728\u767e\u5ea6\u641c\u7d22\u5e7f\u544a\uff0c\u90a3\u4e48\u8981\u5199\u76f8\u5e94\u7684\u6587\u6848\u4ee5\u53ca\u51c6\u5907\u8df3\u8f6cURL:\u5982\u679c\u6295\u653e\u7684\u662f\u4f18\u9177\u8d34\u7247\u5e7f\u544a\uff0c\u5219\u9700\u8981\u5236\u4f5c15-30\u79d2\u7684\u89c6\u9891\u3002<\/p>\n<p>\u8fd9\u4e9b\u7269\u6599\u5728\u6295\u653e\u4e4b\u524d\u4f1a\u4ea4\u7ed9\u5a92\u4f53\u53bb\u5ba1\u6838\uff0c\u6295\u653e\u5728\u670b\u53cb\u5708\u7684\u5e7f\u544a\uff0c\u5e7f\u544a\u753b\u9762\u4e0a\u4e07\u4e07\u4e0d\u53ef\u4ee5\u51fa\u73b0\u5929\u732b\u6dd8\u5b9d\u7b49\u5b57\u6837\u3002<\/p>\n<p>\u5e7f\u544a\u6295\u653e\u4e2d-\u524d\u671f\u505a\u597d\u6240\u6709\u51c6\u5907\u4e4b\u540e\uff0c\u8fd9\u4e2a\u9636\u6bb5\u6700\u91cd\u8981\u7684\u4e8b\u60c5\u5c31\u662f\u4fdd\u8bc1\u5e7f\u544a\u80fd\u591f\u6309\u7167\u8ba1\u5212\u8fdb\u884c\u6295\u653e\u3002<\/p>\n<p>1.\u4e0d\u51fa\u73b0\u9519\u64ad\uff0c\u6f0f\u64ad\u7684\u60c5\u51b5\u3002\u9519\u64ad\u5c31\u662f\u4e0a\u4e86\u9519\u7684\u5e7f\u544a\uff0c\u7269\u6599\u9519\u8bef\uff0c\u5bfc\u81f4\u5e7f\u544a\u5c55\u793a\u51fa\u73b0\u504f\u5dee\uff0c\u66f4\u4e25\u91cd\u7684\u662f\u672c\u6765\u662f\u4e0a\u54c1\u724c1 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@ <span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b0%8f%e5%87%a1%e4%ba%a7%e5%93%81%e7%bb%8f%e7%90%86%e5%ad%a6%e4%b9%a0%e7%ac%94%e8%ae%b0\" title=\"\u5c0f\u51e1\u4ea7\u54c1\u7ecf\u7406\u5b66\u4e60\u7b14\u8bb0\" target=\"_blank\">\u5c0f\u51e1\u4ea7\u54c1\u7ecf\u7406\u5b66\u4e60\u7b14\u8bb0<\/a><\/span><\/p>\n<hr \/>\n<p><strong>\u76f8\u5173\u6587\u7ae0\u63a8\u8350\uff1a<\/strong><\/p>\n<blockquote><p>\u300a<a href=\"https:\/\/www.growthhk.cn\/cgo\/9046.html\">\u4e92\u91d1\u7528\u6237\u589e\u957f\u7684\u4e0d\u4e8c\u6cd5\u95e8\uff1a\u57fa\u4e8e\u7528\u6237\u884c\u4e3a\u7684\u589e\u957f\u903b\u8f91<\/a>\u300b<br \/>\u300a<a href=\"https:\/\/www.growthhk.cn\/product\/9018.html\">\u4e01\u9999\u533b\u751fApp\u9996\u5e2d\u7528\u6237\u589e\u957f\u5b98\uff1a5\u6b65\uff01\u63d0\u5347\u7528\u6237\u670d\u52a1\u4f53\u9a8c<\/a>\u300b<br \/>\u300a<a href=\"https:\/\/www.growthhk.cn\/model\/4729.html\">\u5373\u4f7f\u89c6\u9891\u76f4\u64ad\u4ed8\u8d39\u7528\u6237\u589e\u957f\u51e0\u4e4e\u505c\u6ede\uff0c\u4f46\u4e5f\u4e0d\u80fd\u5426\u5b9a\u5b83\u7ed9\u964c\u964c\u5e26\u6765\u7684\u5f3a\u5927\u53d8\u73b0\u80fd\u529b<\/a>\u300b<\/p><\/blockquote>\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth 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