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<\/figure>\n

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1\u3001\u5b57\u8282\u201c\u79cd\u8349\u201d\uff0c\u52a8\u4f5c\u9891\u9891<\/strong><\/h2>\n

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<\/figure>\n

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\u4eca\u5e742\u6708\uff0c\u5b57\u8282\u53c8\u5728\u82f1\u56fd\u3001\u7f8e\u56fd\u4e0a\u7ebf\u4e86\u79cd\u8349App Lemon8\u3002\u636e\u5b57\u8282\u5b98\u65b9\u4ecb\u7ecd\uff0c\u201cLemon\u201d\u7075\u611f\u6765\u6e90\u4e8e\u201cLemonade\u201d\uff0c\u5e0c\u671b\u80fd\u50cf\u4e00\u676f\u63d0\u795e\u7684\u67e0\u6aac\u6c34\u4e00\u6837\u548c\u5927\u5bb6\u5206\u4eab\u65b0\u9c9c\u7684\u4e8b\u7269\uff1b\u800c\u201c8\u201d\u5219\u6765\u6e90\u4e8e\u201c\u221e\uff08\u65e0\u7a77\u5927\uff09\u201d\uff0cLemon8\u5e0c\u671b\u4e3a\u7528\u6237\u63d0\u4f9b\u65e0\u7a77\u65e0\u5c3d\u7684\u65b0\u9c9c\u4e8b\u7269\u548c\u53d1\u73b0\u3002\u00a0<\/p>\n

<\/figure>\n

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\u8be5\u5e94\u7528\u5728\u4e09\u6708\u672b\u4e00\u5ea6\u8fdb\u5165App Store\u7f8e\u56fd\u533a\u70ed\u95e8\u699c\u524d\u5341\u540d\u3001\u767b\u9876\u751f\u6d3b\u65b9\u5f0f\u7c7bApp\u5206\u533a\uff0c\u5f15\u53d1\u4e86\u6295\u8d44\u4eba\u3001\u521b\u4e1a\u8005\u548c\u5927\u4f17\u7528\u6237\u7684\u70ed\u70c8\u8ba8\u8bba\u3002<\/p>\n

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\u7531\u6b64\u6765\u770b\uff0c\u5b57\u8282\u7684\u79cd\u8349\u7cfb\u5217App\u9996\u6b21\u8fce\u6765\u4e86\u9636\u6bb5\u6027\u7684\u6210\u679c\u3002\u800c\u5b57\u8282\u5728\u79cd\u8349\u9886\u57df\u52a8\u4f5c\u9891\u9891\uff0c\u80cc\u540e\u662f\u8981\u8865\u9f50\u56fe\u6587\u79cd\u8349\u73af\u8282\uff0c\u589e\u52a0\u66f4\u591a\u5546\u4e1a\u5316\u53ef\u80fd\u6027\u7684\u91ce\u5fc3\u3002\u00a0<\/p>\n

2\u3001\u5b57\u8282\u6267\u7740\u4e8e\u201c\u79cd\u8349\u201d\uff0c\u4f46\u7a81\u56f4\u96be\u5ea6\u4e0d\u5c0f<\/strong><\/h2>\n

\u5b57\u8282\u8df3\u52a8\u5e76\u4e0d\u662f\u7b2c\u4e00\u6b21\u53d1\u8d77\u201c\u79cd\u8349\u201d\u7684\u5c1d\u8bd5\u3002<\/strong><\/p>\n

\u65e9\u4e8e2018\u5e74\uff0c\u5b57\u8282\u4fbf\u63a8\u51fa\u4e86\u79cd\u8349\u793e\u533aApp\u201c\u65b0\u8349\u201d\uff0c\u5b9a\u4e49\u81ea\u8eab\u4e3a\u201c\u5e74\u8f7b\u4eba\u90fd\u5728\u901b\u7684\u79cd\u8349\u793e\u533a\u201d\u3002\u4e0d\u8fc7\uff0c\u7531\u4e8e\u5f53\u65f6\u5b57\u8282\u76f4\u63a5\u5ef6\u7eed\u4e86\u4eca\u65e5\u5934\u6761\u5f3a\u7b97\u6cd5\u3001\u5f3a\u63a8\u8350\u7684\u4ea7\u54c1\u903b\u8f91\uff0c\u5c06\u5185\u5bb9\u53d1\u5e03\u7684\u5165\u53e3\u85cf\u5f97\u5f88\u6df1\u3001\u5f71\u54cd\u4e86\u539f\u521bUGC\u7684\u53d1\u5e03\u6d3b\u529b\uff0c\u65b0\u8349\u4e8e2019\u5e748\u67081\u65e5\u4fbf\u505c\u6b62\u8fd0\u8425\u3002<\/p>\n

2022\u5e747\u6708\uff0c\u5b57\u8282\u5e26\u7740\u201c\u53ef\u9882\u201d\u5377\u571f\u800c\u6765\uff0c\u518d\u6218\u79cd\u8349\u4e1a\u52a1\u3002\u53ef\u9882\u91c7\u7528\u4e86\u4e0e\u5c0f\u7ea2\u4e66\u76f8\u540c\u7684\u53cc\u5217\u7011\u5e03\u6d41\u5f62\u5f0f\uff0c\u5c06\u56fe\u6587\u548c\u89c6\u9891\u5185\u5bb9\u4ea4\u9519\u6392\u5217\uff0c\u5360\u6bd4\u57fa\u672c\u4e3a\u4e94\u4e94\u5f00\u3002\u53ef\u9882\u7684\u5185\u5bb9\u7531\u6296\u97f3\u8fc1\u5f99\u800c\u6765\uff0c\u56e0\u6b64\u77ed\u89c6\u9891\u5c5e\u6027\u660e\u663e\uff0c\u4f46App\u5185\u90e8\u7684\u521b\u4f5c\u5185\u5bb9\u4e0a\u4f20\u53c8\u4ec5\u652f\u6301\u56fe\u6587\u5f62\u5f0f\uff0c\u4e24\u8005\u5f62\u6210\u4e86\u4e00\u5b9a\u7684\u5dee\u5f02\u3002<\/p>\n

\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u53ef\u9882\u4e0a\u7ebf\u4e0d\u523020\u5929\uff0c\u5c31\u5728\u5404\u5e94\u7528\u5546\u5e97\u88ab\u4e0b\u67b6\uff0c\u76f4\u81f32023\u5e743\u670831\u65e5\u624d\u91cd\u65b0\u4e0a\u67b6\u3002\u5b57\u8282\u5e76\u672a\u516c\u5e03\u53ef\u9882\u4e0b\u67b6\u7684\u5177\u4f53\u539f\u56e0\uff0c\u4f46\u53ef\u9882\u6216\u8bb8\u5df2\u7ecf\u9519\u8fc7\u4e86\u81ea\u8eab\u53d1\u5c55\u7684\u6700\u4f73\u65f6\u673a\u3002<\/p>\n

<\/figure>\n

\u622a\u56fe\u81ea\u82f9\u679c\u5e94\u7528\u5546\u5e97<\/p>\n

2023\u5e74\uff0c\u5b57\u8282\u53c8\u901a\u8fc7\u56fd\u5185\u7684\u6709\u67ff\u548c\u6d77\u5916\u7684Lemon8\u96c6\u4e2d\u53d1\u529b\u79cd\u8349\u3002\u5982\u6b64\u770b\u6765\uff0c\u5b57\u8282\u5bf9\u79cd\u8349\u4e1a\u52a1\u53ef\u8c13\u662f\u5341\u5206\u6267\u7740\u3002<\/p>\n

\u5b57\u8282\u5c61\u6b21\u5c1d\u8bd5\u79cd\u8349\uff0c\u662f\u56e0\u4e3a\u79cd\u8349\u5185\u5bb9\u5bf9\u8d2d\u4e70\u884c\u4e3a\u7684\u5f71\u54cd\u529b\u5df2\u88ab\u5e02\u573a\u9a8c\u8bc1\uff0c\u8d8a\u6765\u8d8a\u591a\u7528\u6237\u5728\u88ab\u63a8\u8350\u540e\u4ea7\u751f\u8d2d\u4e70\u7684\u6b32\u671b\u3002<\/strong>\u827e\u5a92\u54a8\u8be2\u6570\u636e\u663e\u793a\uff0c\u5176\u5e02\u573a\u89c4\u6a21\u5df2\u8fbe\u5343\u4ebf\u5143\u3002<\/p>\n

\u76f8\u8f83\u4e8e\u666e\u901a\u6548\u679c\u5e7f\u544a\uff0c\u79cd\u8349\u66f4\u5f3a\u8c03\u901a\u8fc7\u793e\u4ea4\u5173\u7cfb\u6765\u8fdb\u884c\u8f6c\u5316\uff0c\u521b\u4f5c\u4e3b\u4f53\u5219\u7531\u5355\u4e00\u7684\u54c1\u724c\u65b9\u3001\u5e7f\u544a\u4e3b\u6269\u5c55\u4e3a\u591a\u6837\u7684\u660e\u661f\u3001\u7d20\u4eba\u3001KOL\uff08\u7c89\u4e1d5\u4e07\u4ee5\u4e0a\uff09\/KOC\uff08\u7c89\u4e1d5\u4e07\u4ee5\u4e0b\uff09\u7b49\uff0c\u83b7\u53d6\u573a\u666f\u66f4\u52a0\u751f\u6d3b\u5316\uff0c\u5f62\u5f0f\u4e5f\u66f4\u4e3a\u7075\u6d3b\uff0c\u53ef\u501f\u52a9\u5f00\u7bb1\u6d4b\u8bc4\u3001\u597d\u7269\u5206\u4eab\u3001\u6280\u80fd\u6559\u5b66\u3001\u77e5\u8bc6\u666e\u53ca\u7b49\u6765\u5b8c\u6210\u63a8\u5e7f\u3002<\/p>\n

\u4ece\u6548\u679c\u6765\u770b\uff0c\u4ee5\u4e0a\u7279\u8d28\u80fd\u591f\u5bf9\u6d88\u8d39\u8005\u5fc3\u667a\u4ea7\u751f\u66f4\u957f\u6548\u7684\u5f71\u54cd\u3002\u636e\u514b\u52b3\u9510\u603b\u7ed3\uff0c\u8fd9\u65e2\u80fd\u5728\u77ed\u671f\u5185\u5e26\u6765\u8d2d\u4e70\u7684\u76f4\u63a5\u8f6c\u5316\uff0cUGC\u5185\u5bb9\u7684\u6301\u7eed\u751f\u4ea7\u4e5f\u53ef\u4ee5\u4e3a\u54c1\u724c\u6253\u9020\u66f4\u957f\u4e45\u7684\u4ef7\u503c\u3002<\/p>\n

\u592e\u89c6\u5e02\u573a\u7814\u7a76\u7684\u62a5\u544a\u5219\u663e\u793a\uff0c\u516d\u6210\u5e7f\u544a\u4e3b\u5df2\u660e\u786e\u8868\u793a\u5c06\u589e\u52a0KOL\u6295\u653e\uff0c\u6bd4\u4f8b\u9ad8\u8fc7\u4fe1\u606f\u6d41\u3001\u641c\u7d22\u7b49\u4e3b\u6d41\u5e7f\u544a\u5f62\u6001\u3002\u300a2022\u5e74KOL\u8425\u9500\u8d8b\u52bf\u767d\u76ae\u4e66\u300b\u4e2d\u4e5f\u63d0\u5230\uff0c54%\u7684\u54c1\u724c\u4e3b\u660e\u786eKOL\u8425\u9500\u6295\u653e\u4f1a\u4ee5\u79cd\u8349\u4e3a\u4e3b\u8981\u76ee\u6807\u3002<\/p>\n

\u9664\u4e86\u79cd\u8349\u751f\u610f\u672c\u8eab\u7684\u5546\u4e1a\u5316\u524d\u666f\u5916\uff0c\u5b57\u8282\u8df3\u52a8\u8fd8\u60f3\u501f\u52a9\u201c\u79cd\u8349\u201d\u6765\u5b9e\u73b0\u4ece\u5185\u5bb9\u5230\u7535\u5546\u7684\u5546\u4e1a\u95ed\u73af\u3002<\/p>\n

<\/figure>\n

\u9996\u5148\uff0c\u5b57\u8282\u4ece\u89c6\u9891\u548c\u56fe\u6587\u4e24\u79cd\u5f62\u5f0f\u5207\u5165\uff0c\u5411\u79cd\u8349App\u8fdb\u53d1\uff0c\u4e0d\u4ec5\u662f\u4e3a\u4e86\u5b8c\u5584\u201c\u76f4\u64ad+\u77ed\u89c6\u9891+\u56fe\u6587\u201d\u7684\u5185\u5bb9\u5f62\u5f0f\uff0c\u4e5f\u662f\u4e3a\u4e86\u5b8c\u5584\u201c\u521a\u9700\u8d44\u8baf+\u5174\u8da3\u5185\u5bb9\u201d\u3001\u201c\u4fe1\u606f\u6d41\u63a8\u8350+\u641c\u7d22\u76f4\u8fbe\u201d\u7b49\u7ec6\u5206\u5782\u7c7b\u7684\u5e03\u5c40\uff0c\u4ece\u5e7f\u5ea6\u548c\u6df1\u5ea6\u4e24\u65b9\u9762\u6765\u4e30\u5bcc\u5185\u5bb9\u751f\u6001\uff0c\u4ee5\u5438\u5f15\u4e0d\u540c\u5708\u5c42\u7684\u7528\u6237\uff0c\u63d0\u9ad8\u7c98\u6027\u548c\u6d3b\u8dc3\u5ea6\u3002<\/strong><\/p>\n

\u66f4\u8fdb\u4e00\u6b65\uff0c\u5b57\u8282\u5e0c\u671b\u901a\u8fc7\u5bf9\u5185\u5bb9\u751f\u6001\u7684\u6253\u78e8\uff0c\u6765\u63d0\u9ad8\u5546\u4e1a\u4ef7\u503c\u5b9e\u73b0\uff0c\u4e5f\u5c31\u662f\u5185\u5bb9\u53d8\u73b0\u7684\u6210\u529f\u7387\u3002<\/strong> \u6296\u97f3\u7535\u5546\u603b\u88c1\u5eb7\u6cfd\u5b87\u66fe\u5728\u516c\u5f00\u91c7\u8bbf\u4e2d\u8868\u793a\uff0c\u5e0c\u671b\u6253\u9020\u5b57\u8282\u7684\u201c\u7efc\u5408\u6027\u7535\u5546\u5e73\u53f0\u201d\uff0c\u5bf9\u6807\u6dd8\u5b9d\u6216\u5929\u732b\u7b49\u5934\u90e8\u4ea7\u54c1\u3002\u00a0<\/p>\n

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\u5bf9\u4e8e\u5f15\u53d1\u7528\u6237\u5174\u8da3\u8fd9\u4ef6\u4e8b\uff0c\u5b57\u8282\u8df3\u52a8\u4e0d\u9057\u4f59\u529b\uff0c\u6bd5\u7adf\u642d\u5efa\u79cd\u8349\u5230\u62d4\u8349\u7684\u94fe\u8def\uff0c\u5b8c\u6210\u5185\u5bb9\u793e\u533a\u642d\u5efa\u5230\u7535\u5546\u8d2d\u4e70\u751f\u6001\u8fd9\u4ef6\u4e8b\uff0c\u80fd\u591f\u5e26\u6765\u5de8\u5927\u5546\u673a\uff0c\u4e0d\u4ec5\u8ba9\u5b57\u8282\u8df3\u52a8\u5c61\u6b21\u5c1d\u8bd5\uff0c\u4e5f\u5438\u5f15\u7740\u5176\u4ed6\u5de8\u5934\u4eec\u7eb7\u7eb7\u5165\u5c40\u3002\u00a0<\/p>\n

3\u3001\u5e02\u573a\u7ade\u4e89\u6fc0\u70c8\uff0c\u8c01\u80fd\u62a2\u5230\u86cb\u7cd5\uff1f<\/strong><\/h2>\n

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<\/figure>\n

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<\/figure>\n

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